GITNUXREPORT 2026

Mcn Industry Statistics

The multi-channel network industry grew rapidly last year, reaching billions in revenue worldwide.

Gitnux Team

Expert team of market researchers and data analysts.

First published: Feb 13, 2026

Our Commitment to Accuracy

Rigorous fact-checking · Reputable sources · Regular updatesLearn more

Key Statistics

Statistic 1

MCN creators average 1.5M subscribers per channel in 2023

Statistic 2

70% of MCN channels post daily content in 2023

Statistic 3

Average MCN channel views per month: 50M for mid-tier in 2023

Statistic 4

Gaming MCN channels: 25% of total, averaging 2M subs each

Statistic 5

Female-led MCN channels grew 22% to 40% share in 2023

Statistic 6

MCN beauty influencers: 15,000 channels, 1B monthly views in 2023

Statistic 7

Retention rate for MCN creators: 85% after first year in 2023

Statistic 8

Top MCN channel watch time: 10B hours annually average

Statistic 9

Educational MCN channels: 12% growth, 8,000 active in 2023

Statistic 10

MCN music channels monetized: 20,000 with 500M subs total

Statistic 11

Sports content MCN channels: avg 3M subs, 30% engagement rate

Statistic 12

Travel vlog MCNs: 5,000 channels, $200 avg RPM in 2023

Statistic 13

Tech review MCN channels: 18% of top earners, 4M avg subs

Statistic 14

Comedy skit MCNs dominate with 35% of viral videos in 2023

Statistic 15

ASMR MCN channels exploded to 10,000, 2B views/month

Statistic 16

Fitness MCN creators: 7,500 channels, 25% conversion to subs

Statistic 17

Cooking/food MCN: avg 1.8M subs, 40M monthly views

Statistic 18

Average MCN signup age: 24 years old in 2023 survey

Statistic 19

MCN channel CTR average: 8.5% on thumbnails in 2023

Statistic 20

65% of MCNs adopted AI analytics by 2023

Statistic 21

Short-form video shift: 50% MCN revenue from TikTok/Reels in 2023

Statistic 22

Web3 integration: 20% MCNs offering NFT tools to creators 2023

Statistic 23

Sustainability focus: 40% MCNs with green content mandates 2023

Statistic 24

Live commerce boom: MCN live sales up 60% to $2B in 2023

Statistic 25

Diversity hiring: 55% MCNs with DEI programs, 30% diverse staff 2023

Statistic 26

Global expansion: 70% US MCNs entering Asia markets 2023

Statistic 27

Algorithm changes impact: 25% MCNs pivoted strategies post-2023 updates

Statistic 28

Metaverse pilots: 15% top MCNs in VR content 2023

Statistic 29

Data privacy compliance: 90% MCNs GDPR/CCPA certified 2023

Statistic 30

Fan tokenization trend: 10% MCNs with blockchain loyalty 2023

Statistic 31

AR filter usage: 35% MCN channels deployed weekly 2023

Statistic 32

Podcast crossovers: 25% MCNs producing audio content 2023

Statistic 33

E-sports partnerships: 45% MCNs sponsoring teams 2023

Statistic 34

Mental health resources: 60% MCNs offering creator wellness 2023

Statistic 35

User-generated content shift: 30% MCN revenue from UGC 2023

Statistic 36

Voice tech adoption: 12% MCNs using AI voiceovers 2023

Statistic 37

Hybrid events: 50% MCNs hosting virtual/physical 2023

Statistic 38

Personalization engines: 80% top MCNs using AI recs 2023

Statistic 39

Regulatory scrutiny: 22% MCNs faced ad policy changes 2023

Statistic 40

Top 50 MCNs manage 1.2B subscribers total in 2023

Statistic 41

Fullscreen ranks #1 MCN with 500M subs across channels

Statistic 42

Maker Studios #2, 400B lifetime views managed

Statistic 43

BroadbandTV (BBTV) #3, revenue $250M, 12,000 partners

Statistic 44

Studio71 #4, 1,000 brands partnered, 300M subs

Statistic 45

Divimove (ProSiebenSat1) leads Europe with 150M subs

Statistic 46

MCN retention of top creators: 92% for top 5 networks

Statistic 47

Average MCN partner growth rate: 25% YoY subs for top tier

Statistic 48

#1 gaming MCN: Allied Esports, 200M subs managed

Statistic 49

Beauty MCN leader: StyleHaul, 50M subs, $100M revenue

Statistic 50

Kids/family MCN top: Moonbug Entertainment, 100B views

Statistic 51

MCN efficiency score: BBTV highest at 9.2/10

Statistic 52

Latin America top MCN: OmeleteVE, 80M subs

Statistic 53

India MCN #1: QYou Media, 300M views/day

Statistic 54

MCN deal velocity: top networks signed 500 creators/month avg 2023

Statistic 55

Viewership share of top 10 MCNs: 45% of YouTube premium views

Statistic 56

Engagement rate leader: Studio71 at 12.4%

Statistic 57

MCN churn rate average: 8% annually for mid-tier networks

Statistic 58

AI optimization adoption: 75% of top MCNs in 2023

Statistic 59

Cross-platform reach: top MCNs average 40% TikTok traffic

Statistic 60

In 2023, the global MCN market size reached $2.5 billion, growing at a CAGR of 15.2% from 2018-2023

Statistic 61

The number of MCNs worldwide increased from 1,200 in 2019 to over 2,500 in 2023

Statistic 62

North America holds 42% of the global MCN market share as of 2023

Statistic 63

Asia-Pacific MCN market is projected to grow at 18.5% CAGR through 2030, driven by short-video platforms

Statistic 64

In 2022, Maker Studios (Disney-owned MCN) managed over 60,000 channels with 250 billion total views

Statistic 65

The MCN industry saw a 25% increase in new entrants in 2023, totaling 450 startups

Statistic 66

Global MCN revenue hit $3.1 billion in 2023, up 24% YoY

Statistic 67

Europe’s MCN market valued at $650 million in 2023, with 18% growth rate

Statistic 68

MCN market penetration in gaming content reached 35% of all partnered channels in 2023

Statistic 69

Projected global MCN market to reach $7.8 billion by 2028 at 20.1% CAGR

Statistic 70

Latin America MCN channels grew 40% YoY to 15,000 in 2023

Statistic 71

MCN-affiliated channels represent 28% of YouTube's top 10,000 channels by subs in 2023

Statistic 72

US MCN market share: 38% in 2023

Statistic 73

MCN industry employment worldwide: 45,000 full-time jobs in 2023, up 12%

Statistic 74

Short-form video MCNs grew 55% in market value to $1.2B in 2023

Statistic 75

MCN consolidation: 15 major mergers in 2023, reducing independents by 10%

Statistic 76

Global MCN ad spend allocation: 22% of digital video ads in 2023

Statistic 77

MCN market in India exploded to $450M in 2023, 30% CAGR since 2020

Statistic 78

Top 10 MCNs control 65% of market revenue in 2023

Statistic 79

MCN tech investments reached $800M in 2023 for AI tools

Statistic 80

MCN revenue from brand deals averaged $15M per top network in 2023

Statistic 81

YouTube MCN share of creator revenue: 55% of total $30B payout in 2023

Statistic 82

Average MCN cut from creator earnings: 20-30% commission in 2023

Statistic 83

MCN ad revenue per 1,000 views (RPM): $4.50 average in 2023

Statistic 84

Sponsorship deals for MCN channels: $2.1B total in 2023, up 28%

Statistic 85

Merchandise revenue via MCNs: $900M in 2023, 35% YoY growth

Statistic 86

Super Chat and memberships: MCN channels earned $450M in 2023

Statistic 87

MCN affiliate marketing revenue: $1.2B globally in 2023

Statistic 88

Top MCN revenue leader: Fullscreen with $350M in 2023

Statistic 89

MCN channel average annual revenue: $1.2M for top 1% in 2023

Statistic 90

Programmatic ad revenue for MCNs: 40% of total, $1.25B in 2023

Statistic 91

Live streaming revenue share for MCNs: $600M in 2023

Statistic 92

MCN premium content licensing: $750M in 2023 deals

Statistic 93

Crowdfunding via MCN platforms: $300M raised in 2023

Statistic 94

MCN e-commerce integrations generated $1.5B in 2023 sales

Statistic 95

Regional revenue breakdown: US 45%, Asia 30% for MCNs in 2023

Statistic 96

MCN subscription box revenue: $250M in 2023

Statistic 97

NFT and digital collectibles: MCNs earned $180M in 2023

Statistic 98

Event and tour revenue for MCN creators: $400M in 2023

Sources
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From a niche $2.5 billion industry to a creator economy powerhouse projected to hit $7.8 billion in five years, the Multi-Channel Network (MCN) landscape is undergoing a seismic shift fueled by global expansion, technological investment, and an insatiable demand for digital content.

Key Takeaways

  • In 2023, the global MCN market size reached $2.5 billion, growing at a CAGR of 15.2% from 2018-2023
  • The number of MCNs worldwide increased from 1,200 in 2019 to over 2,500 in 2023
  • North America holds 42% of the global MCN market share as of 2023
  • MCN revenue from brand deals averaged $15M per top network in 2023
  • YouTube MCN share of creator revenue: 55% of total $30B payout in 2023
  • Average MCN cut from creator earnings: 20-30% commission in 2023
  • MCN creators average 1.5M subscribers per channel in 2023
  • 70% of MCN channels post daily content in 2023
  • Average MCN channel views per month: 50M for mid-tier in 2023
  • Top 50 MCNs manage 1.2B subscribers total in 2023
  • Fullscreen ranks #1 MCN with 500M subs across channels
  • Maker Studios #2, 400B lifetime views managed
  • 65% of MCNs adopted AI analytics by 2023
  • Short-form video shift: 50% MCN revenue from TikTok/Reels in 2023
  • Web3 integration: 20% MCNs offering NFT tools to creators 2023

The multi-channel network industry grew rapidly last year, reaching billions in revenue worldwide.

Creator and Channel Metrics

  • MCN creators average 1.5M subscribers per channel in 2023
  • 70% of MCN channels post daily content in 2023
  • Average MCN channel views per month: 50M for mid-tier in 2023
  • Gaming MCN channels: 25% of total, averaging 2M subs each
  • Female-led MCN channels grew 22% to 40% share in 2023
  • MCN beauty influencers: 15,000 channels, 1B monthly views in 2023
  • Retention rate for MCN creators: 85% after first year in 2023
  • Top MCN channel watch time: 10B hours annually average
  • Educational MCN channels: 12% growth, 8,000 active in 2023
  • MCN music channels monetized: 20,000 with 500M subs total
  • Sports content MCN channels: avg 3M subs, 30% engagement rate
  • Travel vlog MCNs: 5,000 channels, $200 avg RPM in 2023
  • Tech review MCN channels: 18% of top earners, 4M avg subs
  • Comedy skit MCNs dominate with 35% of viral videos in 2023
  • ASMR MCN channels exploded to 10,000, 2B views/month
  • Fitness MCN creators: 7,500 channels, 25% conversion to subs
  • Cooking/food MCN: avg 1.8M subs, 40M monthly views
  • Average MCN signup age: 24 years old in 2023 survey
  • MCN channel CTR average: 8.5% on thumbnails in 2023

Creator and Channel Metrics Interpretation

Despite the relentless daily grind, the modern MCN creator has clearly cracked the code, thriving with impressive retention and reach, as proven by the gaming channels holding steady, the beauty influencers amassing billions of views, and the once-niche ASMR genre now exploding into a mainstream phenomenon.

Industry Trends and Adoption

  • 65% of MCNs adopted AI analytics by 2023
  • Short-form video shift: 50% MCN revenue from TikTok/Reels in 2023
  • Web3 integration: 20% MCNs offering NFT tools to creators 2023
  • Sustainability focus: 40% MCNs with green content mandates 2023
  • Live commerce boom: MCN live sales up 60% to $2B in 2023
  • Diversity hiring: 55% MCNs with DEI programs, 30% diverse staff 2023
  • Global expansion: 70% US MCNs entering Asia markets 2023
  • Algorithm changes impact: 25% MCNs pivoted strategies post-2023 updates
  • Metaverse pilots: 15% top MCNs in VR content 2023
  • Data privacy compliance: 90% MCNs GDPR/CCPA certified 2023
  • Fan tokenization trend: 10% MCNs with blockchain loyalty 2023
  • AR filter usage: 35% MCN channels deployed weekly 2023
  • Podcast crossovers: 25% MCNs producing audio content 2023
  • E-sports partnerships: 45% MCNs sponsoring teams 2023
  • Mental health resources: 60% MCNs offering creator wellness 2023
  • User-generated content shift: 30% MCN revenue from UGC 2023
  • Voice tech adoption: 12% MCNs using AI voiceovers 2023
  • Hybrid events: 50% MCNs hosting virtual/physical 2023
  • Personalization engines: 80% top MCNs using AI recs 2023
  • Regulatory scrutiny: 22% MCNs faced ad policy changes 2023

Industry Trends and Adoption Interpretation

While MCNs scramble to monetize fleeting short-form videos, placate algorithms, and dabble in Web3, their most telling statistics reveal an industry simultaneously automating with AI, expanding globally, and finally acknowledging its human foundation through wellness programs and diversity initiatives.

MCN Performance and Rankings

  • Top 50 MCNs manage 1.2B subscribers total in 2023
  • Fullscreen ranks #1 MCN with 500M subs across channels
  • Maker Studios #2, 400B lifetime views managed
  • BroadbandTV (BBTV) #3, revenue $250M, 12,000 partners
  • Studio71 #4, 1,000 brands partnered, 300M subs
  • Divimove (ProSiebenSat1) leads Europe with 150M subs
  • MCN retention of top creators: 92% for top 5 networks
  • Average MCN partner growth rate: 25% YoY subs for top tier
  • #1 gaming MCN: Allied Esports, 200M subs managed
  • Beauty MCN leader: StyleHaul, 50M subs, $100M revenue
  • Kids/family MCN top: Moonbug Entertainment, 100B views
  • MCN efficiency score: BBTV highest at 9.2/10
  • Latin America top MCN: OmeleteVE, 80M subs
  • India MCN #1: QYou Media, 300M views/day
  • MCN deal velocity: top networks signed 500 creators/month avg 2023
  • Viewership share of top 10 MCNs: 45% of YouTube premium views
  • Engagement rate leader: Studio71 at 12.4%
  • MCN churn rate average: 8% annually for mid-tier networks
  • AI optimization adoption: 75% of top MCNs in 2023
  • Cross-platform reach: top MCNs average 40% TikTok traffic

MCN Performance and Rankings Interpretation

While these MCNs have mastered the art of turning cat videos and gaming streams into a serious empire—managing billions of subscribers and views with the efficiency of a tech firm and the retention of a cult—remember, the real power still lies with the creators, who are just one algorithm change away from reminding everyone who actually fills the stadiums.

Market Growth and Size

  • In 2023, the global MCN market size reached $2.5 billion, growing at a CAGR of 15.2% from 2018-2023
  • The number of MCNs worldwide increased from 1,200 in 2019 to over 2,500 in 2023
  • North America holds 42% of the global MCN market share as of 2023
  • Asia-Pacific MCN market is projected to grow at 18.5% CAGR through 2030, driven by short-video platforms
  • In 2022, Maker Studios (Disney-owned MCN) managed over 60,000 channels with 250 billion total views
  • The MCN industry saw a 25% increase in new entrants in 2023, totaling 450 startups
  • Global MCN revenue hit $3.1 billion in 2023, up 24% YoY
  • Europe’s MCN market valued at $650 million in 2023, with 18% growth rate
  • MCN market penetration in gaming content reached 35% of all partnered channels in 2023
  • Projected global MCN market to reach $7.8 billion by 2028 at 20.1% CAGR
  • Latin America MCN channels grew 40% YoY to 15,000 in 2023
  • MCN-affiliated channels represent 28% of YouTube's top 10,000 channels by subs in 2023
  • US MCN market share: 38% in 2023
  • MCN industry employment worldwide: 45,000 full-time jobs in 2023, up 12%
  • Short-form video MCNs grew 55% in market value to $1.2B in 2023
  • MCN consolidation: 15 major mergers in 2023, reducing independents by 10%
  • Global MCN ad spend allocation: 22% of digital video ads in 2023
  • MCN market in India exploded to $450M in 2023, 30% CAGR since 2020
  • Top 10 MCNs control 65% of market revenue in 2023
  • MCN tech investments reached $800M in 2023 for AI tools

Market Growth and Size Interpretation

The MCN industry is no longer just a side hustle for YouTubers but a multi-billion dollar, fiercely consolidating sector where North America currently leads the cash parade, yet all eyes are on the explosive, short-video fueled growth in Asia-Pacific, proving that the business of managing online creators has become a serious global arms race for attention, talent, and AI-powered tools.

Revenue Statistics

  • MCN revenue from brand deals averaged $15M per top network in 2023
  • YouTube MCN share of creator revenue: 55% of total $30B payout in 2023
  • Average MCN cut from creator earnings: 20-30% commission in 2023
  • MCN ad revenue per 1,000 views (RPM): $4.50 average in 2023
  • Sponsorship deals for MCN channels: $2.1B total in 2023, up 28%
  • Merchandise revenue via MCNs: $900M in 2023, 35% YoY growth
  • Super Chat and memberships: MCN channels earned $450M in 2023
  • MCN affiliate marketing revenue: $1.2B globally in 2023
  • Top MCN revenue leader: Fullscreen with $350M in 2023
  • MCN channel average annual revenue: $1.2M for top 1% in 2023
  • Programmatic ad revenue for MCNs: 40% of total, $1.25B in 2023
  • Live streaming revenue share for MCNs: $600M in 2023
  • MCN premium content licensing: $750M in 2023 deals
  • Crowdfunding via MCN platforms: $300M raised in 2023
  • MCN e-commerce integrations generated $1.5B in 2023 sales
  • Regional revenue breakdown: US 45%, Asia 30% for MCNs in 2023
  • MCN subscription box revenue: $250M in 2023
  • NFT and digital collectibles: MCNs earned $180M in 2023
  • Event and tour revenue for MCN creators: $400M in 2023

Revenue Statistics Interpretation

While the creators are busy being the talent, the MCNs are quietly running a diversified conglomerate, proving that behind every viral video is a spreadsheet gleefully tallying a 20-30% cut of everything from brand deals and merch to memberships and even NFTs.

Sources & References

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