GITNUXREPORT 2026

Marketing Pr Industry Statistics

The global PR industry is experiencing strong growth driven by digital strategies and influencer marketing.

Sarah Mitchell

Senior Researcher specializing in consumer behavior and market trends.

First published: Feb 13, 2026

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Statistic 1

Global PR budgets averaged $1.2 million per large firm in 2023

Statistic 2

42% of marketing budgets allocated to PR in B2C companies 2023

Statistic 3

Digital PR spending up 28% to 35% of total PR budgets 2024

Statistic 4

US agencies average $500k client retainers for mid-sized accounts 2023

Statistic 5

Influencer PR partnerships budget averaged $250k per campaign 2023

Statistic 6

Crisis PR retainers cost $10k-$50k monthly for enterprises 2024

Statistic 7

25% of PR budgets now go to analytics and measurement tools 2023

Statistic 8

Event PR sponsorships averaged $150k per major conference 2023

Statistic 9

Content creation eats 18% of agency PR budgets annually 2024

Statistic 10

B2B tech firms allocate 15% of revenue to PR budgets 2023 avg

Statistic 11

Social media PR tools subscription costs avg $15k/year per team 2024

Statistic 12

33% budget increase for ESG PR reporting in 2023 corporates

Statistic 13

Startup PR launch budgets average $75k for 6-month campaigns 2024

Statistic 14

Media monitoring services take 12% of PR operational budgets 2023

Statistic 15

Award entries and PR stunts budget $20k avg per submission cycle 2024

Statistic 16

Global firms spend $2-5M annually on integrated marcom PR 2023

Statistic 17

Freelancer PR budgets for SMEs avg $30k/year outsourced 2024

Statistic 18

Video production for PR allocates 22% of creative budgets 2023

Statistic 19

Travel PR campaigns budget $100k+ for influencer trips 2024 avg

Statistic 20

Data visualization tools 8% of PR tech budgets in analytics focus 2023

Statistic 21

Product launch PR budgets avg $300k for consumer goods 2024

Statistic 22

DEI training and PR consulting 5% emerging budget line 2023

Statistic 23

Podcast PR production costs $50k per 10-episode series avg 2024

Statistic 24

Cyber PR insurance and response budgets up 40% to $40k avg 2023

Statistic 25

67% of PR campaigns achieve 3:1 ROI or better in 2023 surveys

Statistic 26

Earned media value averaged $4.50 per $1 spent in top PR campaigns 2023

Statistic 27

82% of consumers more likely to purchase after positive PR exposure

Statistic 28

Brand awareness lifts 29% post integrated PR/marketing campaigns 2024

Statistic 29

Crisis PR response within 24hrs reduces reputation damage by 41% 2023

Statistic 30

Influencer PR endorsements yield 11x ROI vs traditional ads 2023

Statistic 31

76% of B2B buyers influenced by thought leadership PR content

Statistic 32

Social PR campaigns see 5.78% engagement rate avg successful ones 2024

Statistic 33

Product launch PR boosts sales 19% within first quarter 2023 data

Statistic 34

ESG PR initiatives improve stakeholder trust by 35% in surveys 2023

Statistic 35

User-generated PR content increases conversion 4x over branded 2024

Statistic 36

Viral PR stunts generate 1.2 billion impressions avg top 10 2023

Statistic 37

Employee advocacy PR programs boost reach 561% vs corporate 2024

Statistic 38

64% share of voice gain from proactive media relations PR 2023

Statistic 39

Award-winning PR campaigns deliver 2.5x revenue uplift 2024

Statistic 40

Personalized PR outreach converts 30% higher than mass emails 2023

Statistic 41

Multi-channel PR campaigns achieve 23% higher attribution 2024

Statistic 42

55% of consumers view brands more favorably after PR stories

Statistic 43

Data-driven PR targeting improves coverage quality 42% 2023

Statistic 44

Partnership PR announcements lift stock prices 1.7% avg 2024

Statistic 45

78% of execs say PR most effective for reputation management

Statistic 46

Long-term PR nurturing yields 28% higher lifetime value 2023

Statistic 47

Visual PR content gets 94% more views than text-only 2024

Statistic 48

73% of PR leads convert faster with social proof integration

Statistic 49

62% of PR campaigns now incorporate TikTok strategies in 2023

Statistic 50

78% of PR pros use AI tools for content generation daily in 2024

Statistic 51

Video content drives 82% higher engagement in PR social posts 2023

Statistic 52

94% of PR influencers on Instagram have under 100k followers effectively

Statistic 53

SEO-integrated PR links boost domain authority by 25% on average 2023

Statistic 54

68% of brands use podcasts for PR in 2023, up from 42% in 2020

Statistic 55

LinkedIn generates 45% of B2B PR leads via organic posts 2024

Statistic 56

51% of PR earned media comes from Twitter/X real-time engagement 2023

Statistic 57

User-generated content in PR campaigns increases trust by 28% 2023 study

Statistic 58

75% of PR teams monitor sentiment via AI tools like Brandwatch 2024

Statistic 59

Short-form video PR on Reels/Shorts yields 3.5x more shares 2023

Statistic 60

83% of journalists prefer digital press kits over email in 2023 survey

Statistic 61

NFT and Web3 PR mentions grew 400% YoY on social in 2023

Statistic 62

66% of PR success measured by social impressions over AVEs 2024

Statistic 63

AR/VR experiences in PR events boost attendee engagement 40% 2023

Statistic 64

72% of Gen Z discovers brands first via TikTok PR influencers 2024

Statistic 65

Email newsletters drive 22% of PR referral traffic in 2023

Statistic 66

59% of PR agencies use ChatGPT for pitch personalization 2024

Statistic 67

Live streaming PR events see 6x higher retention than pre-recorded 2023

Statistic 68

88% of digital PR focuses on zero-click content for voice search 2024

Statistic 69

Metaverse PR campaigns reached 15 million impressions avg in 2023

Statistic 70

77% of PR pros prioritize mobile-first content optimization 2024

Statistic 71

Discord communities used in 34% of gaming PR strategies 2023

Statistic 72

49% increase in PR podcast sponsorships ROI via downloads 2023

Statistic 73

Voice assistant PR queries up 55% with featured snippets key 2024

Statistic 74

91% of B2B PR decision-makers use LinkedIn weekly for research 2023

Statistic 75

Instagram Stories ephemeral content boosts PR urgency 2.1x 2023

Statistic 76

63% of PR crises handled first on social media platforms 2024

Statistic 77

There were 28,000 PR specialists employed in the US in 2022, up 4% from 2021

Statistic 78

Average US PR manager salary was $137,160 annually in 2023

Statistic 79

Global PR workforce totals 600,000 professionals as of 2023

Statistic 80

UK PR industry employs 35,000 people with 92% holding degrees in 2022

Statistic 81

PR account executive entry-level salary in NYC averages $55,000 in 2024

Statistic 82

67% of PR pros are women, but only 32% hold C-suite positions in 2023

Statistic 83

India PR sector employs 25,000 with 15% annual job growth since 2020

Statistic 84

Senior PR director salary in London averages £95,000 in 2023

Statistic 85

45% of PR jobs now require data analytics skills per 2023 survey

Statistic 86

Australia PR workforce at 12,500 in 2022, average salary AUD 105,000

Statistic 87

Freelance PR consultant hourly rate averages $150-$300 in US 2024

Statistic 88

22% increase in PR job postings for hybrid roles post-2022

Statistic 89

PR specialist median salary in Canada CAD 72,000 in 2023

Statistic 90

58% of PR agencies report talent shortages in digital specialists 2023

Statistic 91

VP Public Relations salary in Silicon Valley averages $220,000 base + bonus 2024

Statistic 92

Germany PR market employs 18,000 with average salary €68,000 in 2023

Statistic 93

76% of millennials in PR workforce seek career advancement within 2 years

Statistic 94

In-house PR roles grew 12% to 40% of total employment in 2023

Statistic 95

PR intern stipends average $20/hour in major US cities 2024

Statistic 96

Brazil PR professionals number 8,500 with avg salary BRL 120,000 annually 2023

Statistic 97

65% of PR execs aged 25-44, diversity at 28% non-white in US 2023

Statistic 98

Chief Communications Officer average total comp $450,000 in Fortune 500 2023

Statistic 99

Remote PR jobs surged 35% in 2023 comprising 28% of postings

Statistic 100

Singapore PR salary avg SGD 85,000 for mid-level in 2023

Statistic 101

Turnover rate in PR agencies at 24% annually in 2023

Statistic 102

82% of PR pros have bachelor's, 18% master's in comms fields 2023

Statistic 103

Consumer goods PR account supervisor salary $95,000 avg US 2024

Statistic 104

91% of PR professionals work 40+ hours/week, 42% overtime regularly 2023

Statistic 105

73% of social media managers in PR earn under $80k in US 2023

Statistic 106

PR employment in China at 50,000 with 20% YoY growth 2023

Statistic 107

55.4% of US PR specialists female, median age 41 in 2022 BLS data

Statistic 108

The global public relations market size was valued at USD 88.32 billion in 2020 and is projected to grow to USD 129.95 billion by 2028 at a CAGR of 5.6% from 2021 to 2028

Statistic 109

US PR industry revenue reached $11.68 billion in 2022, marking a 6.2% increase from 2021

Statistic 110

The PR software market is expected to grow from $15.9 billion in 2023 to $38.4 billion by 2030 at a CAGR of 13.4%

Statistic 111

Asia-Pacific PR market is forecasted to register the highest CAGR of 7.2% from 2023 to 2030 due to digital adoption

Statistic 112

Global PR market grew by 9% in 2021 to reach $92 billion amid post-pandemic recovery

Statistic 113

UK PR industry billings hit £4.3 billion in 2022, up 12% from previous year

Statistic 114

PR services market in North America accounted for 38% of global share in 2022 valued at $35.6 billion

Statistic 115

The influencer marketing segment within PR is projected to grow at 25.3% CAGR to $24.1 billion by 2025

Statistic 116

European PR market size was €12.5 billion in 2022 with 5.8% YoY growth

Statistic 117

Crisis communication PR services market expected to reach $1.2 billion by 2027 growing at 6.8% CAGR

Statistic 118

Latin America PR market grew 15% in 2022 to $2.8 billion driven by digital PR demand

Statistic 119

Corporate PR segment dominated with 42% market share in 2023 valued at $40+ billion globally

Statistic 120

PR agency market in India projected to hit INR 2,500 crore by 2025 at 18% CAGR

Statistic 121

Middle East PR market size reached $1.5 billion in 2023 with 8.5% growth forecast to 2030

Statistic 122

B2B PR market valued at $25 billion in 2022, expected to grow 7.1% annually to 2030

Statistic 123

PR tech market investment hit $2.1 billion in VC funding in 2022 across 150+ deals

Statistic 124

Global event PR services market to expand from $8.9 billion in 2023 to $15.2 billion by 2031 at 7% CAGR

Statistic 125

Healthcare PR market size was $4.5 billion in 2022, projected CAGR 6.2% to $7.8 billion by 2032

Statistic 126

Tech PR sector grew 11% YoY in 2023 to $12 billion globally

Statistic 127

Sustainable PR practices market emerging at $3.2 billion in 2023 with 12% CAGR forecast

Statistic 128

Food & Beverage PR market valued at $2.1 billion in 2022, growing at 5.9% to 2030

Statistic 129

Entertainment PR industry billings reached $6.8 billion in US 2022, up 4.5%

Statistic 130

Nonprofit PR spending increased 8% to $1.9 billion globally in 2023

Statistic 131

Luxury goods PR market at $1.8 billion in 2023, CAGR 9.2% to $3.5 billion by 2030

Statistic 132

Automotive PR sector revenue $2.4 billion in 2022, projected 6.5% growth

Statistic 133

Travel & Tourism PR market recovered to $3.7 billion in 2023 post-COVID at 10% YoY

Statistic 134

Financial services PR billings $4.2 billion in US 2023, up 7%

Statistic 135

Education PR market size $1.6 billion globally 2022, CAGR 5.8% to 2030

Statistic 136

Retail PR industry grew to $5.1 billion in 2023 with e-commerce boost

Statistic 137

Energy & Utilities PR market at $2.9 billion 2023, 8.1% CAGR forecast

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Sources

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Forging a $129 billion global industry growing at 5.6%, the modern PR landscape is now a high-stakes, data-driven powerhouse where agility meets analytics.

Key Takeaways

The global public relations market size was valued at USD 88.32 billion in 2020 and is projected to grow to USD 129.95 billion by 2028 at a CAGR of 5.6% from 2021 to 2028
US PR industry revenue reached $11.68 billion in 2022, marking a 6.2% increase from 2021
The PR software market is expected to grow from $15.9 billion in 2023 to $38.4 billion by 2030 at a CAGR of 13.4%
There were 28,000 PR specialists employed in the US in 2022, up 4% from 2021
Average US PR manager salary was $137,160 annually in 2023
Global PR workforce totals 600,000 professionals as of 2023
62% of PR campaigns now incorporate TikTok strategies in 2023
78% of PR pros use AI tools for content generation daily in 2024
Video content drives 82% higher engagement in PR social posts 2023
Global PR budgets averaged $1.2 million per large firm in 2023
42% of marketing budgets allocated to PR in B2C companies 2023
Digital PR spending up 28% to 35% of total PR budgets 2024
67% of PR campaigns achieve 3:1 ROI or better in 2023 surveys
Earned media value averaged $4.50 per $1 spent in top PR campaigns 2023
82% of consumers more likely to purchase after positive PR exposure

The global PR industry is experiencing strong growth driven by digital strategies and influencer marketing.

Budget Allocation

Global PR budgets averaged $1.2 million per large firm in 2023
42% of marketing budgets allocated to PR in B2C companies 2023
Digital PR spending up 28% to 35% of total PR budgets 2024
US agencies average $500k client retainers for mid-sized accounts 2023
Influencer PR partnerships budget averaged $250k per campaign 2023
Crisis PR retainers cost $10k-$50k monthly for enterprises 2024
25% of PR budgets now go to analytics and measurement tools 2023
Event PR sponsorships averaged $150k per major conference 2023
Content creation eats 18% of agency PR budgets annually 2024
B2B tech firms allocate 15% of revenue to PR budgets 2023 avg
Social media PR tools subscription costs avg $15k/year per team 2024
33% budget increase for ESG PR reporting in 2023 corporates
Startup PR launch budgets average $75k for 6-month campaigns 2024
Media monitoring services take 12% of PR operational budgets 2023
Award entries and PR stunts budget $20k avg per submission cycle 2024
Global firms spend $2-5M annually on integrated marcom PR 2023
Freelancer PR budgets for SMEs avg $30k/year outsourced 2024
Video production for PR allocates 22% of creative budgets 2023
Travel PR campaigns budget $100k+ for influencer trips 2024 avg
Data visualization tools 8% of PR tech budgets in analytics focus 2023
Product launch PR budgets avg $300k for consumer goods 2024
DEI training and PR consulting 5% emerging budget line 2023
Podcast PR production costs $50k per 10-episode series avg 2024
Cyber PR insurance and response budgets up 40% to $40k avg 2023

Budget Allocation Interpretation

To thrive in today's arena, modern PR is a high-stakes alchemy of spending six figures to craft a story while earmarking a quarter of the budget just to prove anyone was listening.

Campaign Effectiveness

67% of PR campaigns achieve 3:1 ROI or better in 2023 surveys
Earned media value averaged $4.50 per $1 spent in top PR campaigns 2023
82% of consumers more likely to purchase after positive PR exposure
Brand awareness lifts 29% post integrated PR/marketing campaigns 2024
Crisis PR response within 24hrs reduces reputation damage by 41% 2023
Influencer PR endorsements yield 11x ROI vs traditional ads 2023
76% of B2B buyers influenced by thought leadership PR content
Social PR campaigns see 5.78% engagement rate avg successful ones 2024
Product launch PR boosts sales 19% within first quarter 2023 data
ESG PR initiatives improve stakeholder trust by 35% in surveys 2023
User-generated PR content increases conversion 4x over branded 2024
Viral PR stunts generate 1.2 billion impressions avg top 10 2023
Employee advocacy PR programs boost reach 561% vs corporate 2024
64% share of voice gain from proactive media relations PR 2023
Award-winning PR campaigns deliver 2.5x revenue uplift 2024
Personalized PR outreach converts 30% higher than mass emails 2023
Multi-channel PR campaigns achieve 23% higher attribution 2024
55% of consumers view brands more favorably after PR stories
Data-driven PR targeting improves coverage quality 42% 2023
Partnership PR announcements lift stock prices 1.7% avg 2024
78% of execs say PR most effective for reputation management
Long-term PR nurturing yields 28% higher lifetime value 2023
Visual PR content gets 94% more views than text-only 2024
73% of PR leads convert faster with social proof integration

Campaign Effectiveness Interpretation

While the data paints a flattering picture of PR as a revenue-driving, trust-building, and crisis-averting powerhouse, it quietly admits that success hinges on being genuinely interesting, remarkably quick, and strategically everywhere at once.

Digital PR Trends

62% of PR campaigns now incorporate TikTok strategies in 2023
78% of PR pros use AI tools for content generation daily in 2024
Video content drives 82% higher engagement in PR social posts 2023
94% of PR influencers on Instagram have under 100k followers effectively
SEO-integrated PR links boost domain authority by 25% on average 2023
68% of brands use podcasts for PR in 2023, up from 42% in 2020
LinkedIn generates 45% of B2B PR leads via organic posts 2024
51% of PR earned media comes from Twitter/X real-time engagement 2023
User-generated content in PR campaigns increases trust by 28% 2023 study
75% of PR teams monitor sentiment via AI tools like Brandwatch 2024
Short-form video PR on Reels/Shorts yields 3.5x more shares 2023
83% of journalists prefer digital press kits over email in 2023 survey
NFT and Web3 PR mentions grew 400% YoY on social in 2023
66% of PR success measured by social impressions over AVEs 2024
AR/VR experiences in PR events boost attendee engagement 40% 2023
72% of Gen Z discovers brands first via TikTok PR influencers 2024
Email newsletters drive 22% of PR referral traffic in 2023
59% of PR agencies use ChatGPT for pitch personalization 2024
Live streaming PR events see 6x higher retention than pre-recorded 2023
88% of digital PR focuses on zero-click content for voice search 2024
Metaverse PR campaigns reached 15 million impressions avg in 2023
77% of PR pros prioritize mobile-first content optimization 2024
Discord communities used in 34% of gaming PR strategies 2023
49% increase in PR podcast sponsorships ROI via downloads 2023
Voice assistant PR queries up 55% with featured snippets key 2024
91% of B2B PR decision-makers use LinkedIn weekly for research 2023
Instagram Stories ephemeral content boosts PR urgency 2.1x 2023
63% of PR crises handled first on social media platforms 2024

Digital PR Trends Interpretation

The modern PR landscape is a relentless algorithmic carnival where success hinges on captivating Gen Z on TikTok with AI-crafted sincerity, proving influence through nano-followers, and constantly measuring everything except your own sanity.

Employment & Salaries

There were 28,000 PR specialists employed in the US in 2022, up 4% from 2021
Average US PR manager salary was $137,160 annually in 2023
Global PR workforce totals 600,000 professionals as of 2023
UK PR industry employs 35,000 people with 92% holding degrees in 2022
PR account executive entry-level salary in NYC averages $55,000 in 2024
67% of PR pros are women, but only 32% hold C-suite positions in 2023
India PR sector employs 25,000 with 15% annual job growth since 2020
Senior PR director salary in London averages £95,000 in 2023
45% of PR jobs now require data analytics skills per 2023 survey
Australia PR workforce at 12,500 in 2022, average salary AUD 105,000
Freelance PR consultant hourly rate averages $150-$300 in US 2024
22% increase in PR job postings for hybrid roles post-2022
PR specialist median salary in Canada CAD 72,000 in 2023
58% of PR agencies report talent shortages in digital specialists 2023
VP Public Relations salary in Silicon Valley averages $220,000 base + bonus 2024
Germany PR market employs 18,000 with average salary €68,000 in 2023
76% of millennials in PR workforce seek career advancement within 2 years
In-house PR roles grew 12% to 40% of total employment in 2023
PR intern stipends average $20/hour in major US cities 2024
Brazil PR professionals number 8,500 with avg salary BRL 120,000 annually 2023
65% of PR execs aged 25-44, diversity at 28% non-white in US 2023
Chief Communications Officer average total comp $450,000 in Fortune 500 2023
Remote PR jobs surged 35% in 2023 comprising 28% of postings
Singapore PR salary avg SGD 85,000 for mid-level in 2023
Turnover rate in PR agencies at 24% annually in 2023
82% of PR pros have bachelor's, 18% master's in comms fields 2023
Consumer goods PR account supervisor salary $95,000 avg US 2024
91% of PR professionals work 40+ hours/week, 42% overtime regularly 2023
73% of social media managers in PR earn under $80k in US 2023
PR employment in China at 50,000 with 20% YoY growth 2023
55.4% of US PR specialists female, median age 41 in 2022 BLS data

Employment & Salaries Interpretation

The PR industry is a well-educated, increasingly global, and predominantly female workforce where salaries and opportunities are climbing, yet the climb to the C-suite remains steeper for women, the demand for digital skills outpaces supply, and the promise of career advancement is the primary fuel for an overworked profession.

Market Size & Growth

The global public relations market size was valued at USD 88.32 billion in 2020 and is projected to grow to USD 129.95 billion by 2028 at a CAGR of 5.6% from 2021 to 2028
US PR industry revenue reached $11.68 billion in 2022, marking a 6.2% increase from 2021
The PR software market is expected to grow from $15.9 billion in 2023 to $38.4 billion by 2030 at a CAGR of 13.4%
Asia-Pacific PR market is forecasted to register the highest CAGR of 7.2% from 2023 to 2030 due to digital adoption
Global PR market grew by 9% in 2021 to reach $92 billion amid post-pandemic recovery
UK PR industry billings hit £4.3 billion in 2022, up 12% from previous year
PR services market in North America accounted for 38% of global share in 2022 valued at $35.6 billion
The influencer marketing segment within PR is projected to grow at 25.3% CAGR to $24.1 billion by 2025
European PR market size was €12.5 billion in 2022 with 5.8% YoY growth
Crisis communication PR services market expected to reach $1.2 billion by 2027 growing at 6.8% CAGR
Latin America PR market grew 15% in 2022 to $2.8 billion driven by digital PR demand
Corporate PR segment dominated with 42% market share in 2023 valued at $40+ billion globally
PR agency market in India projected to hit INR 2,500 crore by 2025 at 18% CAGR
Middle East PR market size reached $1.5 billion in 2023 with 8.5% growth forecast to 2030
B2B PR market valued at $25 billion in 2022, expected to grow 7.1% annually to 2030
PR tech market investment hit $2.1 billion in VC funding in 2022 across 150+ deals
Global event PR services market to expand from $8.9 billion in 2023 to $15.2 billion by 2031 at 7% CAGR
Healthcare PR market size was $4.5 billion in 2022, projected CAGR 6.2% to $7.8 billion by 2032
Tech PR sector grew 11% YoY in 2023 to $12 billion globally
Sustainable PR practices market emerging at $3.2 billion in 2023 with 12% CAGR forecast
Food & Beverage PR market valued at $2.1 billion in 2022, growing at 5.9% to 2030
Entertainment PR industry billings reached $6.8 billion in US 2022, up 4.5%
Nonprofit PR spending increased 8% to $1.9 billion globally in 2023
Luxury goods PR market at $1.8 billion in 2023, CAGR 9.2% to $3.5 billion by 2030
Automotive PR sector revenue $2.4 billion in 2022, projected 6.5% growth
Travel & Tourism PR market recovered to $3.7 billion in 2023 post-COVID at 10% YoY
Financial services PR billings $4.2 billion in US 2023, up 7%
Education PR market size $1.6 billion globally 2022, CAGR 5.8% to 2030
Retail PR industry grew to $5.1 billion in 2023 with e-commerce boost
Energy & Utilities PR market at $2.9 billion 2023, 8.1% CAGR forecast

Market Size & Growth Interpretation

Despite rapid digital transformation and a booming tech sector, the global PR industry's relentless growth—from corporate storytelling to crisis control—proves that even in an age of algorithms, the irreplaceable human art of shaping perception remains a multi-billion dollar business.

Sources & References

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