GITNUXREPORT 2026

Marketing Industry Statistics

Digital advertising continues rapid growth, focusing on personalization and technology across all marketing channels.

Sarah Mitchell

Senior Researcher specializing in consumer behavior and market trends.

First published: Feb 13, 2026

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Statistic 1

Content marketing costs 62% less than traditional marketing on social.

Statistic 2

70% of marketers actively invest in SEO in 2023.

Statistic 3

Blog posts with images get 94% more views in content strategies.

Statistic 4

SEO leads have 14.6% close rate vs. 1.7% for outbound.

Statistic 5

61% of global marketers say content is their top challenge.

Statistic 6

Long-form blog posts (1,500+ words) rank higher in SEO.

Statistic 7

Video content on landing pages increases conversions by 86%.

Statistic 8

72% of consumers prefer video content from brands.

Statistic 9

Featured snippets drive 8.6% of clicks in SEO results.

Statistic 10

Content marketers publish average 13 blog posts monthly.

Statistic 11

Evergreen content generates 5x more leads over time.

Statistic 12

Mobile-first indexing affects 53% of all web traffic for SEO.

Statistic 13

90% of Fortune 500 use interactive content in strategies.

Statistic 14

SEO traffic converts 2.3x better than paid search.

Statistic 15

47% of buyers view 3-5 content pieces before sales rep.

Statistic 16

Visual content is 40x more likely to get shared.

Statistic 17

Core Web Vitals impact 25% of SEO ranking factors.

Statistic 18

80% of B2B buyers prefer educational content early in cycle.

Statistic 19

Infographics shared 3x more than other content types.

Statistic 20

E-E-A-T guidelines influence 60% of top-ranking pages.

Statistic 21

55% of marketers repurpose content across channels.

Statistic 22

Voice search optimization needed for 27% of keywords.

Statistic 23

User-generated content increases trust by 50% in SEO.

Statistic 24

67% of top Google results have guest post backlinks.

Statistic 25

Worldwide retail media ad spend reached $100 billion in 2023.

Statistic 26

89% of internet users aged 16-64 go online daily for digital marketing exposure.

Statistic 27

Mobile devices account for 59% of global digital ad spend in 2023.

Statistic 28

76% of consumers expect personalized experiences from brands online.

Statistic 29

Google Ads average CTR is 3.17% for search and 0.46% for display in 2023.

Statistic 30

91% of U.S. adults use the internet for shopping research via digital channels.

Statistic 31

Programmatic ads represent 81% of digital display ad volume in 2023.

Statistic 32

Average landing page conversion rate in digital marketing is 2.35% across industries.

Statistic 33

68% of online experiences are abandoned due to poor mobile optimization.

Statistic 34

PPC advertising yields 200% ROI on average for businesses.

Statistic 35

Voice search accounts for 50%+ of all searches by 2025 projections.

Statistic 36

47% of consumers expect a web page to load in under 2 seconds online.

Statistic 37

Digital marketing budgets increased by 16% YoY in 2023 for enterprises.

Statistic 38

70% of B2B decision-makers use social media for research in digital journeys.

Statistic 39

Average email open rate across industries is 21.33% in digital campaigns.

Statistic 40

55% of visitors leave after 15 seconds if digital content doesn't engage.

Statistic 41

Retargeting ads can boost conversion rates by 70% in online funnels.

Statistic 42

93% of online experiences start with a search engine.

Statistic 43

AMP pages load 4x faster, boosting digital traffic by 58% for news sites.

Statistic 44

75% of users never scroll past the first page of search results online.

Statistic 45

Digital video ad completion rates average 84% on mobile devices.

Statistic 46

88% of marketers use CRM for digital customer data management.

Statistic 47

Online reviews influence 93% of purchasing decisions digitally.

Statistic 48

64% of marketing executives report better performance with data-driven digital strategies.

Statistic 49

Average CPC for Google Ads is $1.92 across industries in 2023.

Statistic 50

81% of brands use video as a key digital marketing tool.

Statistic 51

Email marketing has 4,200% ROI, highest of any channel.

Statistic 52

99% of users check email daily, prime for campaigns.

Statistic 53

Segmented email campaigns boost revenue by 760%.

Statistic 54

Influencer marketing ROI is $5.78 per $1 spent.

Statistic 55

81% of consumers trust influencer advice over ads.

Statistic 56

Automated emails have 320% higher transactions.

Statistic 57

60% of marketers use influencer marketing in 2023.

Statistic 58

Email click-through rate averages 2.62% industry-wide.

Statistic 59

Micro-influencers (10k-100k followers) have 7.1% engagement.

Statistic 60

4.24 billion email users worldwide in 2023.

Statistic 61

Personalized subject lines boost opens by 26%.

Statistic 62

49% of consumers made influencer-inspired purchase 2023.

Statistic 63

Mobile email opens are 56% of total traffic.

Statistic 64

Nano-influencers yield 2.53% engagement rate.

Statistic 65

Abandoned cart emails recover 10-15% of lost sales.

Statistic 66

75% of Instagram influencer content is user-generated.

Statistic 67

Email welcome series have 91% open rates.

Statistic 68

Brand challenges with influencers boost engagement 12x.

Statistic 69

Re-engagement emails see 10% higher opens.

Statistic 70

86% of women take influencer action vs. 79% men.

Statistic 71

Post-purchase emails increase LTV by 10%.

Statistic 72

65% of brands plan to increase influencer budgets 2024.

Statistic 73

Email list building via popups converts at 3-5%.

Statistic 74

Celebrity influencers charge $75k+ per post average.

Statistic 75

The global digital advertising market reached $522.41 billion in revenue in 2023, marking a 10.6% increase from 2022.

Statistic 76

U.S. digital ad spend is projected to hit $315 billion by 2025, accounting for 90% of total ad spend.

Statistic 77

Marketing technology (MarTech) spending worldwide exceeded $120 billion in 2022.

Statistic 78

The influencer marketing industry grew to $21.1 billion in 2023 globally.

Statistic 79

Content marketing generated 3x as many leads as traditional marketing in 2023 studies.

Statistic 80

Global programmatic advertising spend hit $488 billion in 2022.

Statistic 81

B2B marketing budgets averaged 9.1% of company revenue in 2023.

Statistic 82

The SEO services market size was valued at $46.65 billion in 2021 and expected to grow to $89.25 billion by 2026.

Statistic 83

Email marketing ROI averages $36 for every $1 spent, per 2023 benchmarks.

Statistic 84

Social media ad spend globally reached $207 billion in 2023.

Statistic 85

Video marketing is used by 91% of businesses with 5+ employees for marketing.

Statistic 86

The global mobile advertising market size was $262.84 billion in 2022.

Statistic 87

Personalized marketing can increase sales by 20% or more.

Statistic 88

61% of marketers say generating leads is their top challenge in 2023.

Statistic 89

Global ad spend total was $963.3 billion in 2023.

Statistic 90

MarTech stack average per company is 130+ tools in 2023.

Statistic 91

Affiliate marketing spend reached $14 billion in the U.S. in 2023.

Statistic 92

Native advertising market size projected to $411 billion by 2025.

Statistic 93

80% of marketers report using AI tools in their workflows in 2023.

Statistic 94

Global search advertising revenue hit $147.25 billion in 2023.

Statistic 95

Display ad spend worldwide was $212 billion in 2023.

Statistic 96

The CRM software market size was $58.8 billion in 2022.

Statistic 97

70% of B2B buyers start with search engines for research.

Statistic 98

Marketing automation market expected to reach $25.1 billion by 2030.

Statistic 99

U.S. TV ad spend declined to $59.6 billion in 2023.

Statistic 100

54% of marketers increased budgets for short-form video in 2023.

Statistic 101

Global out-of-home (OOH) ad market was $28.8 billion in 2023.

Statistic 102

42% of marketers plan to increase podcast advertising budgets.

Statistic 103

Connected TV (CTV) ad spend hit $25 billion in the U.S. 2023.

Statistic 104

The global experiential marketing market size was $52 billion in 2022.

Statistic 105

Global social media ad spend projected at $250 billion by 2025.

Statistic 106

Facebook's ad revenue alone was $131.9 billion in 2023.

Statistic 107

54.8% of the world's population uses social media as of 2024.

Statistic 108

Instagram has 2 billion monthly active users for social campaigns.

Statistic 109

TikTok's ad revenue reached $14.15 billion in 2023 globally.

Statistic 110

96% of brands use social media for marketing in 2023 surveys.

Statistic 111

LinkedIn drives 80% of B2B social media leads.

Statistic 112

YouTube has 2.5 billion monthly users, 70% under 35.

Statistic 113

Average engagement rate on Instagram is 0.50% for posts.

Statistic 114

Twitter (X) users spend average 30.9 minutes daily on platform.

Statistic 115

71% of consumers who had positive social experience likely recommend brand.

Statistic 116

Snapchat's daily active users hit 414 million in Q4 2023.

Statistic 117

Pinterest users are 80% women, ideal for visual social marketing.

Statistic 118

Social commerce sales reached $492 billion globally in 2023.

Statistic 119

66% of Facebook users have made purchase via social platform.

Statistic 120

TikTok shop sales grew 266% YoY in some markets 2023.

Statistic 121

Average CPC on Facebook Ads is $0.97 across industries.

Statistic 122

5.24 billion people use social media worldwide in 2024.

Statistic 123

LinkedIn ad CTR averages 0.49% for sponsored content.

Statistic 124

82% of TikTok users take action after brand interaction.

Statistic 125

Instagram Stories reach 500 million daily users.

Statistic 126

User-generated content on social media boosts conversions by 29%.

Statistic 127

Facebook video posts get 135% more organic reach.

Statistic 128

78% of salespeople using social media outsell peers.

Statistic 129

TikTok's algorithm drives 70% higher engagement for new creators.

Statistic 130

59% of executives use social media for industry news.

1/130

Sources

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Imagine a world where your typical lunch bill buys you a global digital ad and your coffee funds an influencer's post—that's the staggering scale of today's marketing landscape, where global digital advertising revenue alone has surged to over $522 billion.

Key Takeaways

The global digital advertising market reached $522.41 billion in revenue in 2023, marking a 10.6% increase from 2022.
U.S. digital ad spend is projected to hit $315 billion by 2025, accounting for 90% of total ad spend.
Marketing technology (MarTech) spending worldwide exceeded $120 billion in 2022.
Worldwide retail media ad spend reached $100 billion in 2023.
89% of internet users aged 16-64 go online daily for digital marketing exposure.
Mobile devices account for 59% of global digital ad spend in 2023.
Global social media ad spend projected at $250 billion by 2025.
Facebook's ad revenue alone was $131.9 billion in 2023.
54.8% of the world's population uses social media as of 2024.
Content marketing costs 62% less than traditional marketing on social.
70% of marketers actively invest in SEO in 2023.
Blog posts with images get 94% more views in content strategies.
Email marketing has 4,200% ROI, highest of any channel.
99% of users check email daily, prime for campaigns.
Segmented email campaigns boost revenue by 760%.

Digital advertising continues rapid growth, focusing on personalization and technology across all marketing channels.

Content & SEO Marketing

Content marketing costs 62% less than traditional marketing on social.
70% of marketers actively invest in SEO in 2023.
Blog posts with images get 94% more views in content strategies.
SEO leads have 14.6% close rate vs. 1.7% for outbound.
61% of global marketers say content is their top challenge.
Long-form blog posts (1,500+ words) rank higher in SEO.
Video content on landing pages increases conversions by 86%.
72% of consumers prefer video content from brands.
Featured snippets drive 8.6% of clicks in SEO results.
Content marketers publish average 13 blog posts monthly.
Evergreen content generates 5x more leads over time.
Mobile-first indexing affects 53% of all web traffic for SEO.
90% of Fortune 500 use interactive content in strategies.
SEO traffic converts 2.3x better than paid search.
47% of buyers view 3-5 content pieces before sales rep.
Visual content is 40x more likely to get shared.
Core Web Vitals impact 25% of SEO ranking factors.
80% of B2B buyers prefer educational content early in cycle.
Infographics shared 3x more than other content types.
E-E-A-T guidelines influence 60% of top-ranking pages.
55% of marketers repurpose content across channels.
Voice search optimization needed for 27% of keywords.
User-generated content increases trust by 50% in SEO.
67% of top Google results have guest post backlinks.

Content & SEO Marketing Interpretation

Forget shouting into the void with expensive ads; today's marketer is a savvy librarian who quietly organizes a stunning, evidence-backed collection of videos, blogs, and guides that customers actually seek out and trust, making the sale feel like their own brilliant idea.

Digital & Online Marketing

Worldwide retail media ad spend reached $100 billion in 2023.
89% of internet users aged 16-64 go online daily for digital marketing exposure.
Mobile devices account for 59% of global digital ad spend in 2023.
76% of consumers expect personalized experiences from brands online.
Google Ads average CTR is 3.17% for search and 0.46% for display in 2023.
91% of U.S. adults use the internet for shopping research via digital channels.
Programmatic ads represent 81% of digital display ad volume in 2023.
Average landing page conversion rate in digital marketing is 2.35% across industries.
68% of online experiences are abandoned due to poor mobile optimization.
PPC advertising yields 200% ROI on average for businesses.
Voice search accounts for 50%+ of all searches by 2025 projections.
47% of consumers expect a web page to load in under 2 seconds online.
Digital marketing budgets increased by 16% YoY in 2023 for enterprises.
70% of B2B decision-makers use social media for research in digital journeys.
Average email open rate across industries is 21.33% in digital campaigns.
55% of visitors leave after 15 seconds if digital content doesn't engage.
Retargeting ads can boost conversion rates by 70% in online funnels.
93% of online experiences start with a search engine.
AMP pages load 4x faster, boosting digital traffic by 58% for news sites.
75% of users never scroll past the first page of search results online.
Digital video ad completion rates average 84% on mobile devices.
88% of marketers use CRM for digital customer data management.
Online reviews influence 93% of purchasing decisions digitally.
64% of marketing executives report better performance with data-driven digital strategies.
Average CPC for Google Ads is $1.92 across industries in 2023.
81% of brands use video as a key digital marketing tool.

Digital & Online Marketing Interpretation

If you’re not targeting mobile-optimized, personalized experiences delivered at lightning speed, then you’re essentially just shouting into a void where 68% of people have already walked away because your site loaded slower than their patience.

Email & Influencer Marketing

Email marketing has 4,200% ROI, highest of any channel.
99% of users check email daily, prime for campaigns.
Segmented email campaigns boost revenue by 760%.
Influencer marketing ROI is $5.78 per $1 spent.
81% of consumers trust influencer advice over ads.
Automated emails have 320% higher transactions.
60% of marketers use influencer marketing in 2023.
Email click-through rate averages 2.62% industry-wide.
Micro-influencers (10k-100k followers) have 7.1% engagement.
4.24 billion email users worldwide in 2023.
Personalized subject lines boost opens by 26%.
49% of consumers made influencer-inspired purchase 2023.
Mobile email opens are 56% of total traffic.
Nano-influencers yield 2.53% engagement rate.
Abandoned cart emails recover 10-15% of lost sales.
75% of Instagram influencer content is user-generated.
Email welcome series have 91% open rates.
Brand challenges with influencers boost engagement 12x.
Re-engagement emails see 10% higher opens.
86% of women take influencer action vs. 79% men.
Post-purchase emails increase LTV by 10%.
65% of brands plan to increase influencer budgets 2024.
Email list building via popups converts at 3-5%.
Celebrity influencers charge $75k+ per post average.

Email & Influencer Marketing Interpretation

While email marketing might be the steady, high-return spouse of the marketing world, influencer marketing is the charming friend who convinces everyone to buy the round.

Market Size & Growth

The global digital advertising market reached $522.41 billion in revenue in 2023, marking a 10.6% increase from 2022.
U.S. digital ad spend is projected to hit $315 billion by 2025, accounting for 90% of total ad spend.
Marketing technology (MarTech) spending worldwide exceeded $120 billion in 2022.
The influencer marketing industry grew to $21.1 billion in 2023 globally.
Content marketing generated 3x as many leads as traditional marketing in 2023 studies.
Global programmatic advertising spend hit $488 billion in 2022.
B2B marketing budgets averaged 9.1% of company revenue in 2023.
The SEO services market size was valued at $46.65 billion in 2021 and expected to grow to $89.25 billion by 2026.
Email marketing ROI averages $36 for every $1 spent, per 2023 benchmarks.
Social media ad spend globally reached $207 billion in 2023.
Video marketing is used by 91% of businesses with 5+ employees for marketing.
The global mobile advertising market size was $262.84 billion in 2022.
Personalized marketing can increase sales by 20% or more.
61% of marketers say generating leads is their top challenge in 2023.
Global ad spend total was $963.3 billion in 2023.
MarTech stack average per company is 130+ tools in 2023.
Affiliate marketing spend reached $14 billion in the U.S. in 2023.
Native advertising market size projected to $411 billion by 2025.
80% of marketers report using AI tools in their workflows in 2023.
Global search advertising revenue hit $147.25 billion in 2023.
Display ad spend worldwide was $212 billion in 2023.
The CRM software market size was $58.8 billion in 2022.
70% of B2B buyers start with search engines for research.
Marketing automation market expected to reach $25.1 billion by 2030.
U.S. TV ad spend declined to $59.6 billion in 2023.
54% of marketers increased budgets for short-form video in 2023.
Global out-of-home (OOH) ad market was $28.8 billion in 2023.
42% of marketers plan to increase podcast advertising budgets.
Connected TV (CTV) ad spend hit $25 billion in the U.S. 2023.
The global experiential marketing market size was $52 billion in 2022.

Market Size & Growth Interpretation

The data shows marketers are now professional jugglers, frantically keeping 130+ tech balls in the air while chasing leads and the holy grail of a $36 email return, all to ensure their message doesn't drown in the half-trillion dollar digital ad ocean.

Social Media Marketing

Global social media ad spend projected at $250 billion by 2025.
Facebook's ad revenue alone was $131.9 billion in 2023.
54.8% of the world's population uses social media as of 2024.
Instagram has 2 billion monthly active users for social campaigns.
TikTok's ad revenue reached $14.15 billion in 2023 globally.
96% of brands use social media for marketing in 2023 surveys.
LinkedIn drives 80% of B2B social media leads.
YouTube has 2.5 billion monthly users, 70% under 35.
Average engagement rate on Instagram is 0.50% for posts.
Twitter (X) users spend average 30.9 minutes daily on platform.
71% of consumers who had positive social experience likely recommend brand.
Snapchat's daily active users hit 414 million in Q4 2023.
Pinterest users are 80% women, ideal for visual social marketing.
Social commerce sales reached $492 billion globally in 2023.
66% of Facebook users have made purchase via social platform.
TikTok shop sales grew 266% YoY in some markets 2023.
Average CPC on Facebook Ads is $0.97 across industries.
5.24 billion people use social media worldwide in 2024.
LinkedIn ad CTR averages 0.49% for sponsored content.
82% of TikTok users take action after brand interaction.
Instagram Stories reach 500 million daily users.
User-generated content on social media boosts conversions by 29%.
Facebook video posts get 135% more organic reach.
78% of salespeople using social media outsell peers.
TikTok's algorithm drives 70% higher engagement for new creators.
59% of executives use social media for industry news.

Social Media Marketing Interpretation

The sheer scale and precision of modern social media advertising reveals that the global marketplace now convenes, converses, and converts primarily within the carefully curated feeds where our attention has become the most valuable currency.

Sources & References

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