GITNUXREPORT 2025

Marketing In The Utility Industry Statistics

Most utility companies embrace digital marketing, enhancing engagement and retention strategies.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

83% of utility companies believe content marketing improves customer trust

Statistic 2

83% of utility companies believe content marketing reduces customer churn

Statistic 3

65% of utility brands invest in social media marketing to foster customer engagement

Statistic 4

42% of utility consumers prefer receiving energy tips via email

Statistic 5

72% of utility companies use data analytics to personalize marketing messages

Statistic 6

35% of utility customers respond positively to targeted digital advertising

Statistic 7

48% of utility companies report increased customer retention due to loyalty programs

Statistic 8

67% of utility consumers are interested in receiving personalized energy-saving tips

Statistic 9

80% of utility companies participate in community-based marketing initiatives

Statistic 10

69% of utility companies see an increase in customer engagement following targeted email campaigns

Statistic 11

49% of utility consumers prefer digital channels for billing and payments

Statistic 12

43% of utility companies use customer testimonials as part of their marketing strategy

Statistic 13

52% of utility customers have adopted mobile apps to manage their energy consumption

Statistic 14

26% of consumers engage with utility social media posts daily

Statistic 15

33% of utility companies use chatbots for customer service and marketing interactions

Statistic 16

89% of utility consumers research energy providers online before switching

Statistic 17

54% of utility marketers report increased cross-selling success through targeted campaigns

Statistic 18

41% of utility consumers are willing to pay more for renewable-certified energy

Statistic 19

36% of utility companies measure customer satisfaction through Net Promoter Scores (NPS)

Statistic 20

73% of utility marketing teams collaborate with billing departments to promote energy-saving incentives

Statistic 21

65% of utility companies attend industry trade shows to boost brand recognition

Statistic 22

47% of utility consumers prefer receiving news via social media rather than other channels

Statistic 23

58% of utility companies utilize survey data to refine their marketing strategies

Statistic 24

48% of utility companies use seasonal promotions to boost customer engagement

Statistic 25

69% of utility industry marketers aim to increase customer education through online content

Statistic 26

39% of utility companies employ referral programs to encourage customer acquisition

Statistic 27

26% of energy providers use virtual reality experiences to promote their services

Statistic 28

53% of utility companies gather feedback through online reviews to improve services

Statistic 29

54% of utility marketers believe storytelling enhances their brand connection

Statistic 30

46% of utility consumers prefer receiving alerts about outages and maintenance via mobile app notifications

Statistic 31

78% of utility companies have an active online presence through multiple digital channels

Statistic 32

Customer acquisition costs in the utility industry average $125 per new customer

Statistic 33

58% of utility companies measure their marketing ROI quarterly

Statistic 34

55% of utilities integrate Smart Home device data into their marketing campaigns

Statistic 35

44% of utility companies tailor marketing messages based on regional weather patterns

Statistic 36

70% of utility companies track customer journey analytics to optimize marketing touchpoints

Statistic 37

66% of utility marketers plan to utilize AI-driven tools in their next marketing campaigns

Statistic 38

54% of utility providers integrate atmospheric data to target marketing campaigns

Statistic 39

69% of utility marketers prioritize cybersecurity in digital marketing platforms

Statistic 40

61% of utility companies are adopting automation tools for marketing workflows

Statistic 41

78% of utility companies utilize digital marketing channels to engage consumers

Statistic 42

24% of utility marketing budgets are dedicated to digital initiatives

Statistic 43

37% of utility companies have dedicated teams for digital marketing activities

Statistic 44

60% of utility firms leverage influencer marketing with local community leaders

Statistic 45

76% of utility companies have embraced digital transformation to enhance marketing outreach

Statistic 46

54% of utility companies are planning to increase their digital marketing budget in the next year

Statistic 47

29% of utility companies use video content as a primary marketing tool

Statistic 48

81% of utility companies have mobile-responsive websites to enhance digital marketing efforts

Statistic 49

77% of utility firms see an increase in brand awareness after digital advertising campaigns

Statistic 50

30% of utility industry marketing efforts focus on renewable energy promotion

Statistic 51

62% of utility companies include ESG (Environmental, Social, Governance) messaging in their marketing efforts

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Key Highlights

78% of utility companies utilize digital marketing channels to engage consumers
65% of utility brands invest in social media marketing to foster customer engagement
42% of utility consumers prefer receiving energy tips via email
Customer acquisition costs in the utility industry average $125 per new customer
58% of utility companies measure their marketing ROI quarterly
72% of utility companies use data analytics to personalize marketing messages
35% of utility customers respond positively to targeted digital advertising
48% of utility companies report increased customer retention due to loyalty programs
55% of utilities integrate Smart Home device data into their marketing campaigns
67% of utility consumers are interested in receiving personalized energy-saving tips
80% of utility companies participate in community-based marketing initiatives
24% of utility marketing budgets are dedicated to digital initiatives
37% of utility companies have dedicated teams for digital marketing activities

In an industry where 78% of utility companies are harnessing digital marketing to connect with consumers, innovative strategies like personalized messaging, community engagement, and cutting-edge technology are revolutionizing how energy providers attract, retain, and educate their customers.

Content Marketing and Communication Channels

83% of utility companies believe content marketing improves customer trust
83% of utility companies believe content marketing reduces customer churn

Content Marketing and Communication Channels Interpretation

With 83% of utility companies trusting content marketing to boost customer trust and reduce churn, it's clear that delivering valuable, transparent information is now as essential as the infrastructure itself—proof that honesty and engagement are powering a brighter utility future.

Customer Engagement and Preferences

65% of utility brands invest in social media marketing to foster customer engagement
42% of utility consumers prefer receiving energy tips via email
72% of utility companies use data analytics to personalize marketing messages
35% of utility customers respond positively to targeted digital advertising
48% of utility companies report increased customer retention due to loyalty programs
67% of utility consumers are interested in receiving personalized energy-saving tips
80% of utility companies participate in community-based marketing initiatives
69% of utility companies see an increase in customer engagement following targeted email campaigns
49% of utility consumers prefer digital channels for billing and payments
43% of utility companies use customer testimonials as part of their marketing strategy
52% of utility customers have adopted mobile apps to manage their energy consumption
26% of consumers engage with utility social media posts daily
33% of utility companies use chatbots for customer service and marketing interactions
89% of utility consumers research energy providers online before switching
54% of utility marketers report increased cross-selling success through targeted campaigns
41% of utility consumers are willing to pay more for renewable-certified energy
36% of utility companies measure customer satisfaction through Net Promoter Scores (NPS)
73% of utility marketing teams collaborate with billing departments to promote energy-saving incentives
65% of utility companies attend industry trade shows to boost brand recognition
47% of utility consumers prefer receiving news via social media rather than other channels
58% of utility companies utilize survey data to refine their marketing strategies
48% of utility companies use seasonal promotions to boost customer engagement
69% of utility industry marketers aim to increase customer education through online content
39% of utility companies employ referral programs to encourage customer acquisition
26% of energy providers use virtual reality experiences to promote their services
53% of utility companies gather feedback through online reviews to improve services
54% of utility marketers believe storytelling enhances their brand connection
46% of utility consumers prefer receiving alerts about outages and maintenance via mobile app notifications
78% of utility companies have an active online presence through multiple digital channels

Customer Engagement and Preferences Interpretation

As utility companies increasingly harness data, social media, and personalized messaging—while consumers embrace digital billing and renewable energy interest—it's clear that the bright sparks of innovation are not only powering our homes but also illuminating the path to more engaging, customer-centric energy services.

Data Analytics and Technology Integration

Customer acquisition costs in the utility industry average $125 per new customer
58% of utility companies measure their marketing ROI quarterly
55% of utilities integrate Smart Home device data into their marketing campaigns
44% of utility companies tailor marketing messages based on regional weather patterns
70% of utility companies track customer journey analytics to optimize marketing touchpoints
66% of utility marketers plan to utilize AI-driven tools in their next marketing campaigns
54% of utility providers integrate atmospheric data to target marketing campaigns
69% of utility marketers prioritize cybersecurity in digital marketing platforms
61% of utility companies are adopting automation tools for marketing workflows

Data Analytics and Technology Integration Interpretation

With the rising costs of customer acquisition and a burgeoning arsenal of data-driven, AI-powered marketing tactics—plus a keen eye on cybersecurity—utilities are transforming from traditional service providers into savvy, tech-forward marketers wielding regional weather, smart home, and atmospheric insights to wire their outreach into the future.

Digital Marketing Adoption and Strategies

78% of utility companies utilize digital marketing channels to engage consumers
24% of utility marketing budgets are dedicated to digital initiatives
37% of utility companies have dedicated teams for digital marketing activities
60% of utility firms leverage influencer marketing with local community leaders
76% of utility companies have embraced digital transformation to enhance marketing outreach
54% of utility companies are planning to increase their digital marketing budget in the next year
29% of utility companies use video content as a primary marketing tool
81% of utility companies have mobile-responsive websites to enhance digital marketing efforts
77% of utility firms see an increase in brand awareness after digital advertising campaigns

Digital Marketing Adoption and Strategies Interpretation

With over three-quarters of utility companies embracing digital channels and nearly all optimizing mobile-friendly sites, it's clear that in the race to energize customer engagement, utilities are increasingly plugging into the digital grid—and those who lag behind risk going offline in the minds of consumers.

Sustainability and ESG Initiatives

30% of utility industry marketing efforts focus on renewable energy promotion
62% of utility companies include ESG (Environmental, Social, Governance) messaging in their marketing efforts

Sustainability and ESG Initiatives Interpretation

With nearly a third of utility marketing laser-focused on renewables and over half emphasizing ESG, it's clear the industry is steering confidently into a greener, more socially responsible power future—whether consumers are ready or not.