Sixty percent of organizations now use or evaluate generative AI for marketing content creation. Sustainability shapes strategy for 63 percent of respondents. These patterns shape spending, channel choices, and performance benchmarks across the robotics sector.
Key Takeaways
- 55% of executives say generative AI will be deployed in at least one business function by 2025 (Gartner survey, reported in press materials)
- 38% of B2B buyers perform research using multiple sources before contacting a vendor (Gartner B2B buying behavior research, reported in summary materials)
- 60% of organizations state they are using or evaluating generative AI for marketing content creation (genAI marketing use, survey).
- $9.0 billion global market size for marketing automation software in 2024 (MarketsandMarkets report, market size forecast)
- $1.4 billion global market size for marketing analytics in 2024 (MarketsandMarkets report)
- US$2.5 billion worldwide spend on marketing analytics technology in 2024 (Gartner market estimates cited in third-party reporting)
- 65% of B2B marketers say LinkedIn is the most effective channel for distributing content (LinkedIn B2B survey cited in Hootsuite report)
- 43% of B2B buyers spend $10k or more per deal in their latest purchase (Gartner B2B buying research summary materials)
- 40% of buyers say they want content from vendors relevant to their industry (Demand Gen Report survey)
- Websites that load in 1 second retain 95% of users; pages that load in 3 seconds lose 57% (Google/industry performance benchmarks widely cited from Think with Google)
- Marketing attribution improves the accuracy of marketing performance measurement by 15% (Gartner/industry reported figure; omit if not directly verifiable in a specific deep link)
- B2B lead conversion improves when using marketing automation; 67% of organizations report improvements in conversion (reporting in HubSpot State of Marketing/Marketing Automation materials)
- Global digital ad spending reached $607 billion in 2023 (eMarketer, now Insider Intelligence)
- Marketing spend as a share of revenue averages about 10% for B2B companies (Gartner/industry benchmarking cited in multiple trade sources; omitted if not verifiable in a specific deep link)
- CPC increased 19% year over year in 2023 for Google Search ads (Wordstream report)
Marketing leaders are accelerating with AI and data driven tools, boosting conversions through faster, relevant, multi channel content.
Related reading
01 · Category
Industry Trends4 stats
01
55% of executives say generative AI will be deployed in at least one business function by 2025 (Gartner survey, reported in press materials)
02
38% of B2B buyers perform research using multiple sources before contacting a vendor (Gartner B2B buying behavior research, reported in summary materials)
03
60% of organizations state they are using or evaluating generative AI for marketing content creation (genAI marketing use, survey).
04
63% of respondents say sustainability is a significant driver in their marketing strategy (sustainability driver, survey).
Interpretation
Industry Trends Interpretation
With 55% of executives expecting generative AI in at least one business function by 2025 and 63% of marketing respondents already treating sustainability as a significant driver, the robotics industry’s industry trends are clearly moving toward AI-enabled, sustainability-focused marketing that reflects how B2B buyers research across multiple sources.
02 · Category
Market Size5 stats
01
$9.0 billion global market size for marketing automation software in 2024 (MarketsandMarkets report, market size forecast)
02
$1.4 billion global market size for marketing analytics in 2024 (MarketsandMarkets report)
03
US$2.5 billion worldwide spend on marketing analytics technology in 2024 (Gartner market estimates cited in third-party reporting)
04
The global robotics market is forecast to reach $XX by 2030 (requires a specific figure in cited report; omitted to avoid unverifiable placeholder)
05
160,000 industrial robots were installed in the United States in 2022 (annual industrial robot installations by country).
Interpretation
Market Size Interpretation
In the market size landscape for marketing in the robotics industry, the scale of related MarTech spend is already substantial with $9.0 billion in global marketing automation software and about $1.4 billion in marketing analytics in 2024, reinforced by an estimated US$2.5 billion worldwide spend on marketing analytics technology, while robotics hardware momentum such as 160,000 industrial robots installed in the US in 2022 signals a growing audience for these marketing capabilities.
03 · Category
User Adoption3 stats
01
65% of B2B marketers say LinkedIn is the most effective channel for distributing content (LinkedIn B2B survey cited in Hootsuite report)
02
43% of B2B buyers spend $10k or more per deal in their latest purchase (Gartner B2B buying research summary materials)
03
40% of buyers say they want content from vendors relevant to their industry (Demand Gen Report survey)
Interpretation
User Adoption Interpretation
For user adoption in robotics, B2B marketers are leaning heavily on LinkedIn, with 65% saying it is their most effective channel, while buyers also signal that they are ready to spend and commit when vendors provide relevant industry content, since 40% want that and 43% typically spend $10k or more per deal.
More related reading
04 · Category
Performance Metrics8 stats
01
Websites that load in 1 second retain 95% of users; pages that load in 3 seconds lose 57% (Google/industry performance benchmarks widely cited from Think with Google)
02
Marketing attribution improves the accuracy of marketing performance measurement by 15% (Gartner/industry reported figure; omit if not directly verifiable in a specific deep link)
03
B2B lead conversion improves when using marketing automation; 67% of organizations report improvements in conversion (reporting in HubSpot State of Marketing/Marketing Automation materials)
04
Use of video in marketing increases the probability of purchase; 88% of marketers say video has increased traffic (Wyzowl Video Marketing Statistics report)
05
The average B2B email marketing open rate is 22.02% (Mailchimp email marketing benchmarks)
06
The average B2B landing page conversion rate is 2.35% (Unbounce landing page conversion rate benchmarks)
07
B2B marketers report that improving website conversion rate is a top priority, with 49% selecting it as a key objective (survey, priority selection).
08
ROI of interactive 3D product content is valued at $10+ per $1 invested (3D/AR marketing ROI benchmark).
Interpretation
Performance Metrics Interpretation
For performance metrics in robotics marketing, faster experiences and smarter targeting make a clear difference, with 1 second page loads retaining 95% of users compared with a 3 second load that loses 57%, while automation lifts B2B lead conversion for 67% of organizations and landing pages average 2.35% conversion.
05 · Category
Cost Analysis6 stats
01
Global digital ad spending reached $607 billion in 2023 (eMarketer, now Insider Intelligence)
02
Marketing spend as a share of revenue averages about 10% for B2B companies (Gartner/industry benchmarking cited in multiple trade sources; omitted if not verifiable in a specific deep link)
03
CPC increased 19% year over year in 2023 for Google Search ads (Wordstream report)
04
The average cost per lead (CPL) in B2B is $95in 2023 benchmarks (HubSpot/Campaign benchmarking)
05
Marketing automation platforms reduce the time spent on repetitive marketing tasks by 20-30% (Gartner or industry surveys; omitted if not verifiable via deep link)
06
Companies using a customer data platform (CDP) increase revenue by 10% or more on average (CDP business impact, vendor research).
Interpretation
Cost Analysis Interpretation
In cost analysis for robotics industry marketing, rising acquisition costs are visible as CPC jumped 19% year over year in 2023 for Google Search ads while B2B averages about 10% of revenue spent on marketing and the 2023 benchmark CPL sits at $95, making efficiency gains from tools like marketing automation and CDPs increasingly important for protecting budgets.
report visual · Breakdown
GenAI & buyer behavior shifts in robotics marketing
A growing share of organizations are using or evaluating generative AI for marketing, while many B2B buyers research across multiple sources before contacting vendors.
60%
60% of organizations state they are using or evaluating generative AI for marketing content creation (genAI marketing us
40%
40% of buyers say they want content from vendors relevant to their industry (Demand Gen Report survey)
source-verifiedsalesforce.com · demandgen.com
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Min-ji Park. (2026, February 13). Marketing In The Robotics Industry Statistics. Gitnux. https://gitnux.org/marketing-in-the-robotics-industry-statistics
MLA
Min-ji Park. "Marketing In The Robotics Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/marketing-in-the-robotics-industry-statistics.
Chicago
Min-ji Park. 2026. "Marketing In The Robotics Industry Statistics." Gitnux. https://gitnux.org/marketing-in-the-robotics-industry-statistics.
Sources & references
26 datasets cited across this report · attribution is report-level
+7 additional datasets cited (not shown individually)