QSR digital ad spend reached $5.2B, and the data shows creative decisions are shifting from broad awareness to measurable customer actions. Seventy-one percent of QSR consumers say health claims in ads influence them, and price sensitivity drives 69% of dining decisions. The statistics connect those pressures to mobile ordering habits, geofencing campaigns, and loyalty messaging that turn marketing spend into repeat visits.
Key Takeaways
- 71% of QSR consumers influenced by health claims in ads
- 62% prefer QSRs with sustainable packaging marketing
- Gen Z skips QSRs without vegan options 48% more
- 68% of QSR customers use mobile apps for ordering
- 45% increase in QSR digital ad spend from 2020-2023
- 72% of millennials prefer QSRs with seamless online ordering
- 76% of QSR loyalty program members redeem rewards monthly
- Personalized loyalty offers lift QSR spend by 31%
- 64% retention rate from QSR app-based loyalty
- 58% of QSR promo redemptions via value meals
- TV ads still drive 29% of QSR brand awareness
- Limited-time offers boost QSR sales by 22%
- 52% of Gen Z discovers QSRs via TikTok ads
- Instagram posts generate 18% more QSR engagement than TV ads
- 67% of QSR influencers drive trial purchases
QSR marketing works best when health, sustainability, value, and seamless digital ordering are advertised to the right audiences.
Related reading
01 · Category
Consumer Behavior and Trends20 stats
01
71% of QSR consumers influenced by health claims in ads
02
62% prefer QSRs with sustainable packaging marketing
03
Gen Z skips QSRs without vegan options 48% more
04
55% value QSR contactless experiences post-COVID
05
Price sensitivity affects 69% of QSR dining decisions
06
47% of boomers loyal to traditional QSR brands
07
Delivery demand rose 91% in QSR marketing focus
08
66% influenced by QSR diversity in advertising
09
Local sourcing claims sway 54% of QSR choices
10
75% of parents prioritize kid-friendly QSR promos
11
69% of QSR diners seek plant-based options advertised
12
61% prioritize QSR speed in marketing claims
13
Eco-friendly messaging influences 58% millennial QSR choice
14
73% affected by QSR family meal deal ads
15
Inflation makes 65% seek QSR value messaging
16
50% boomers prefer QSR nostalgic ad campaigns
17
Ghost kitchens marketed as 42% of new QSR trials
18
Inclusivity in ads retains 60% diverse QSR audiences
19
Farm-to-table claims boost QSR premium perception 31%
20
78% parents respond to QSR toy promo marketing
Interpretation
Consumer Behavior and Trends Interpretation
Today’s QSR customer wants it all: a lightning-fast, contactless, plant-based, family-friendly, eco-conscious, and nostalgically marketed meal that feels both premium and a steal—all while being delivered from a ghost kitchen by a brand that proudly represents everyone.
02 · Category
Digital Marketing29 stats
01
68% of QSR customers use mobile apps for ordering
02
45% increase in QSR digital ad spend from 2020-2023
03
72% of millennials prefer QSRs with seamless online ordering
04
Email marketing drives 22% of QSR repeat visits
05
55% of QSR traffic from SEO-optimized websites
06
61% of QSRs use programmatic ads effectively
07
Mobile wallets account for 38% of QSR payments
08
49% uplift in sales from QSR geofencing campaigns
09
73% of QSR customers engage via push notifications
10
VR marketing trials boost QSR brand recall by 29%
11
74% of QSR customers use mobile apps for ordering
12
QSR digital ad spend reached $5.2B in 2023
13
79% of Gen Z QSR discovery via online search
14
SMS marketing yields 28% open rate in QSRs
15
48% sales growth from QSR voice search optimization
16
Retargeting ads convert 35% of QSR cart abandoners
17
Contactless payments marketed to 67% of QSR users
18
Location-based ads increase QSR visits by 51%
19
82% engagement from QSR personalized emails
20
Augmented reality menus boost QSR orders by 32%
21
77% QSR orders via app integrations in 2024
22
QSR PPC ads ROI averages 4:1
23
80% under-30s find QSRs through Google Maps
24
Personalized web banners lift QSR conversions 26%
25
Video ads on sites increase QSR dwell time 43%
26
QR code menus adopted by 89% QSRs
27
Beacon tech notifies 54% in-store QSR shoppers
28
Chatbots handle 35% QSR customer queries
29
NFT loyalty perks attract 12% tech-savvy QSRs
Interpretation
Digital Marketing Interpretation
Even as QSRs feverishly bombard us with everything from geofencing campaigns to AR menus, the data quietly confesses that customer loyalty still flows through the most direct and personal digital taps: the mobile app for ordering and the simple, compelling email.
03 · Category
Loyalty Programs19 stats
01
76% of QSR loyalty program members redeem rewards monthly
02
Personalized loyalty offers lift QSR spend by 31%
03
64% retention rate from QSR app-based loyalty
04
Tiered rewards increase QSR visit frequency by 27%
05
53% of QSR customers join loyalty via SMS signup
06
Gamified loyalty apps boost QSR engagement by 44%
07
Referral programs add 19% new QSR loyalty members
08
Birthday rewards retain 82% of QSR loyalty users
09
Multi-brand loyalty platforms grow QSR share by 25%
10
Data-driven loyalty segmentation improves ROI by 36%
11
81% loyalty program participation in top QSR chains
12
AI personalization in loyalty ups QSR value by 40%
13
59% churn reduction from QSR loyalty reminders
14
Points-based systems preferred by 68% QSR users
15
SMS loyalty alerts increase visits by 29%
16
45% higher spend from QSR VIP loyalty tiers
17
Cross-promotions retain 71% QSR loyalty members
18
Free item rewards motivate 83% QSR redemptions
19
Integrated CRM boosts QSR loyalty ROI by 38%
Interpretation
Loyalty Programs Interpretation
The statistics make it clear: in the fast-food loyalty game, treating customers like unique individuals with data-driven personalization, timely rewards, and a dash of fun isn't just a nice strategy, it's the secret sauce to boosting visits, spend, and retention.
More related reading
04 · Category
Promotions and Advertising19 stats
01
58% of QSR promo redemptions via value meals
02
TV ads still drive 29% of QSR brand awareness
03
Limited-time offers boost QSR sales by 22%
04
Out-of-home billboards yield 15% uplift in QSR traffic
05
Coupon apps increase QSR redemption rates by 40%
06
Celebrity endorsements lift QSR stock by 12% avg
07
Radio spots generate 17% more QSR drive-thru visits
08
Print flyers achieve 26% response in local QSR markets
09
Partnership promos with apps add 33% QSR orders
10
Event sponsorships enhance QSR recall by 39%
11
BOGO deals redeemed by 52% of QSR customers yearly
12
Digital coupons save QSRs 24% on print costs
13
Super Bowl ads lift QSR app downloads by 67%
14
Drive-thru signage improves upsell by 19%
15
Email blasts achieve 21% open for QSR flash sales
16
Athlete sponsorships boost QSR youth traffic 30%
17
Podcast ads generate 16% QSR trial intent
18
Direct mail yields 14% QSR response rate locally
19
Bundle promos increase average QSR check by 23%
Interpretation
Promotions and Advertising Interpretation
Despite our digital deluge, the path to a customer's heart, wallet, and drive-thru order remains a deliciously chaotic blend of old-school billboards, celebrity sparkle, relentless bundling, and the timeless siren song of a value meal.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
David Kowalski. (2026, February 13). Marketing In The Qsr Industry Statistics. Gitnux. https://gitnux.org/marketing-in-the-qsr-industry-statistics
MLA
David Kowalski. "Marketing In The Qsr Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/marketing-in-the-qsr-industry-statistics.
Chicago
David Kowalski. 2026. "Marketing In The Qsr Industry Statistics." Gitnux. https://gitnux.org/marketing-in-the-qsr-industry-statistics.
Sources & references
99 datasets cited across this report · attribution is report-level
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