GITNUXREPORT 2026

Marketing In The Petroleum Industry Statistics

Global petroleum marketing spending grows as firms invest heavily in branding and sustainability.

Jannik Lindner

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: Feb 13, 2026

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Statistic 1

ExxonMobil's TV ad spend on petroleum products was $245 million in 2023.

Statistic 2

Shell spent $180 million on digital promotions for fuels in 2023.

Statistic 3

BP's sponsorship deals for petroleum branding totaled $120 million in 2023.

Statistic 4

Chevron allocated 28% of marketing budget to TV ads, $210 million in 2023.

Statistic 5

TotalEnergies print media ad spend $95 million for petroleum lines in 2023.

Statistic 6

Saudi Aramco outdoor advertising budget $150 million in 2023.

Statistic 7

Global petroleum industry promo discounts averaged 15% on fuel sales in 2023.

Statistic 8

Valero Energy in-store promotions cost $45 million in 2023.

Statistic 9

Phillips 66 radio ad campaigns for petroleum reached 2.1 billion impressions, $32 million spend.

Statistic 10

Marathon Petroleum event sponsorships $68 million in 2023.

Statistic 11

PetroChina billboard ads covered 5,200 locations, $110 million budget.

Statistic 12

CITGO loyalty program promotions engaged 12 million customers, $55 million cost.

Statistic 13

Sunoco retail promotions generated $1.2 billion extra sales in 2023.

Statistic 14

Hess Corporation newspaper ads $28 million spend in 2023.

Statistic 15

Global petroleum trade show participation cost industry $420 million in 2023.

Statistic 16

Motiva Enterprises point-of-sale displays $22 million investment.

Statistic 17

Sinopec sponsorship of sports events $95 million for petroleum branding.

Statistic 18

U.S. petroleum firms' direct mail campaigns $15 million, 8% response rate.

Statistic 19

Lukoil influencer partnerships $40 million in 2023 promotions.

Statistic 20

Murphy Oil TV spots aired 45,000 times, $18 million spend.

Statistic 21

Petrobras billboard network expanded to 1,200 sites, $35 million.

Statistic 22

Global petroleum email campaigns reached 450 million sends, $60 million.

Statistic 23

Eni direct response ads generated 3.2 million leads, $25 million.

Statistic 24

PBF Energy convenience store tie-ins $42 million promo budget.

Statistic 25

Rosneft product sampling events cost $30 million in 2023.

Statistic 26

HollyFrontier loyalty card promotions $19 million spend.

Statistic 27

35% of petroleum ad budgets shifted to experiential marketing in 2023.

Statistic 28

62% of Gen Z petroleum buyers influenced by online reviews.

Statistic 29

47% of U.S. drivers prefer branded petroleum stations over unbranded.

Statistic 30

Average petroleum loyalty program retention rate 68% in 2023.

Statistic 31

39% of consumers willing to pay 5% premium for sustainable petroleum.

Statistic 32

Fuel price sensitivity highest among 25-34 age group at 72%.

Statistic 33

51% of female drivers prioritize station convenience over price.

Statistic 34

Urban consumers visit stations 2.3 times/week vs 1.8 rural.

Statistic 35

44% trust petroleum ads on sustainability claims.

Statistic 36

Millennials favor app-based fuel discounts: 67% adoption.

Statistic 37

29% switched brands due to poor service in 2023.

Statistic 38

Boomers loyalty to single petroleum brand: 82%.

Statistic 39

EV owners still buy petroleum for ICE vehicles: 41% monthly.

Statistic 40

56% influenced by convenience store offerings at stations.

Statistic 41

Hispanic consumers prefer Spanish-language petroleum ads: 63%.

Statistic 42

Income >$100k prioritizes premium fuels: 52% usage.

Statistic 43

37% boycott petroleum brands over environmental issues.

Statistic 44

Diesel buyers value torque ads: 71% recall.

Statistic 45

48% use apps for price comparison before purchase.

Statistic 46

Families with children buy more snacks at pumps: 65%.

Statistic 47

53% prefer contactless payment at petroleum stations.

Statistic 48

Low-income drivers price-sensitive to 1 cent/gallon change: 89%.

Statistic 49

61% recall ExxonMobil tiger campaign from childhood.

Statistic 50

Women 55+ value clean restrooms highest: 74%.

Statistic 51

45% influenced by peer recommendations for stations.

Statistic 52

Asian-American consumers eco-fuel preference: 59%.

Statistic 53

34% willing to drive extra 5 miles for loyalty rewards.

Statistic 54

Teens exposed to petroleum ads via gaming: 52%.

Statistic 55

71% of fleet managers prioritize bulk discounts.

Statistic 56

49% of petroleum consumers value local sourcing claims.

Statistic 57

Facebook ad spend by top 10 petroleum firms totaled $450 million in 2023.

Statistic 58

Shell's Instagram petroleum campaigns reached 150 million users, 12% engagement.

Statistic 59

ExxonMobil YouTube views for fuel ads hit 320 million in 2023.

Statistic 60

BP Google Ads CPC for petroleum keywords averaged $2.45 in 2023.

Statistic 61

Chevron TikTok challenges for eco-fuels garnered 85 million views.

Statistic 62

TotalEnergies SEO traffic to petroleum site up 28% to 45 million visits.

Statistic 63

Saudi Aramco LinkedIn B2B leads from petroleum posts: 120,000.

Statistic 64

42% of petroleum digital budgets on mobile apps in 2023.

Statistic 65

Valero Pinterest pins for station locator: 2.5 million saves.

Statistic 66

Phillips 66 Twitter petroleum polls engaged 4.8 million interactions.

Statistic 67

Marathon app downloads for fuel rewards: 15 million in 2023.

Statistic 68

PetroChina WeChat mini-program users: 28 million for petroleum.

Statistic 69

CITGO website conversions from SEO: 1.2 million fuel sales.

Statistic 70

Sunoco programmatic display ads: $120 million spend, 5.2 ROAS.

Statistic 71

Hess Snapchat AR filters for promotions: 65 million uses.

Statistic 72

Global petroleum email open rates averaged 32% in 2023 campaigns.

Statistic 73

Motiva retargeting ads recovered 18% of abandoned carts.

Statistic 74

Sinopec Douyin videos for diesel: 200 million views.

Statistic 75

Lukoil VKontakte group members grew to 3.5 million.

Statistic 76

Murphy Oil Google My Business reviews: 450,000 positive.

Statistic 77

Petrobras Instagram Reels engagement rate 9.2%.

Statistic 78

Eni content marketing downloads: 2.8 million whitepapers.

Statistic 79

PBF Energy affiliate marketing partnerships generated $45 million revenue.

Statistic 80

55% of petroleum consumers discovered brands via social media in 2023.

Statistic 81

Rosneft Telegram channel subscribers: 1.9 million.

Statistic 82

HollyFrontier video ad completion rate 78% on YouTube.

Statistic 83

In 2023, global marketing expenditure in the petroleum sector totaled $18.7 billion, up 5.2% from $17.8 billion in 2022.

Statistic 84

The U.S. petroleum industry's marketing budget grew by 6.1% YoY in 2023, reaching $4.9 billion.

Statistic 85

Asia-Pacific petroleum marketing spend hit $6.3 billion in 2023, accounting for 34% of global total.

Statistic 86

ExxonMobil allocated $1.2 billion to marketing in 2023, 12% of its operating expenses.

Statistic 87

Middle East petroleum firms increased marketing budgets by 8.7% to $3.1 billion in 2023.

Statistic 88

Projected global petroleum marketing spend to reach $22.4 billion by 2027, CAGR of 4.8%.

Statistic 89

Shell's marketing revenue from branded fuels was $45.6 billion in 2023.

Statistic 90

European petroleum marketing market valued at $4.2 billion in 2023, down 1.2% due to regulations.

Statistic 91

BP invested $850 million in marketing initiatives across 70 countries in 2023.

Statistic 92

Latin America petroleum marketing spend rose 7.3% to $1.8 billion in 2023.

Statistic 93

Chevron's U.S. marketing division generated $12.4 billion in 2023.

Statistic 94

Global downstream petroleum marketing grew 3.9% to $320 billion total revenue in 2023.

Statistic 95

TotalEnergies marketing spend increased 9.4% to $1.1 billion in 2023.

Statistic 96

North American petroleum brand marketing valued at $5.6 billion in 2023.

Statistic 97

Saudi Aramco's marketing budget for 2023 was $2.4 billion, focusing on Asia.

Statistic 98

India's petroleum marketing sector expanded to $2.1 billion in spend, 11% growth.

Statistic 99

Occidental Petroleum marketing revenue up 4.2% to $3.7 billion in 2023.

Statistic 100

Africa petroleum marketing market size $1.4 billion in 2023, CAGR 5.1% projected.

Statistic 101

ConocoPhillips allocated $650 million to marketing in 2023.

Statistic 102

Global petroleum retail marketing outlets numbered 450,000 in 2023.

Statistic 103

Australia's petroleum marketing spend reached $450 million in 2023, up 3.8%.

Statistic 104

Petrobras marketing budget $780 million in 2023, focused on biofuels.

Statistic 105

U.K. petroleum marketing revenue $8.2 billion in 2023.

Statistic 106

Eni SpA marketing spend $920 million, 7% YoY growth in 2023.

Statistic 107

Canada petroleum marketing market $1.9 billion in 2023.

Statistic 108

Rosneft marketing revenue $25.3 billion from downstream in 2023.

Statistic 109

Nigeria's petroleum marketing sector valued at $1.2 billion spend.

Statistic 110

Qatar Petroleum marketing budget $550 million in 2023.

Statistic 111

Norway petroleum marketing $780 million, driven by EV competition.

Statistic 112

Global petroleum marketing CAGR forecasted at 4.2% through 2028.

Statistic 113

ExxonMobil brand favorability 67% among U.S. drivers.

Statistic 114

Shell's net-zero ad campaigns boosted perception by 14% in 2023.

Statistic 115

28% of petroleum marketing budgets allocated to green initiatives in 2023.

Statistic 116

BP renewables branding reached 200 million impressions.

Statistic 117

Chevron carbon capture ads in 15 countries, $85 million spend.

Statistic 118

TotalEnergies low-carbon fuel promotions drove 12% sales uplift.

Statistic 119

Saudi Aramco blue hydrogen marketing launch engaged 50 million.

Statistic 120

65% of consumers prefer sustainable petroleum packaging.

Statistic 121

Valero biofuels campaign ROI 4.1x in 2023.

Statistic 122

Phillips 66 electric charger co-branding at 1,200 sites.

Statistic 123

Marathon green diesel ads recall 58% among truckers.

Statistic 124

PetroChina solar-powered stations promo: 300 locations.

Statistic 125

CITGO waste-to-fuel pilot marketing reached 10 million.

Statistic 126

Sunoco tree-planting tie-in with fuel sales: 5 million trees.

Statistic 127

Hess ocean cleanup sponsorship $20 million commitment.

Statistic 128

Global petroleum greenwashing complaints down 15% in 2023.

Statistic 129

Motiva recycled plastic pumps installed at 800 stations.

Statistic 130

Sinopec EV-petroleum hybrid ads: 120 million views.

Statistic 131

Lukoil methane reduction claims in ads verified by 92%.

Statistic 132

Murphy Oil reforestation program branded with fuels.

Statistic 133

Petrobras offshore wind co-marketing partnerships: 5 deals.

Statistic 134

Eni biodiversity ads featured in 20 campaigns.

Statistic 135

PBF Energy Scope 3 emissions ads transparency score 85%.

Statistic 136

Rosneft circular economy fuel recycling promo launched.

Statistic 137

HollyFrontier renewable diesel market share ads: 15% claim.

1/137

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As global marketing expenditure in the petroleum sector surges to $18.7 billion, fueled by a digital and green revolution, the strategies behind the pump are undergoing a trillion-dollar transformation.

Key Takeaways

In 2023, global marketing expenditure in the petroleum sector totaled $18.7 billion, up 5.2% from $17.8 billion in 2022.
The U.S. petroleum industry's marketing budget grew by 6.1% YoY in 2023, reaching $4.9 billion.
Asia-Pacific petroleum marketing spend hit $6.3 billion in 2023, accounting for 34% of global total.
ExxonMobil's TV ad spend on petroleum products was $245 million in 2023.
Shell spent $180 million on digital promotions for fuels in 2023.
BP's sponsorship deals for petroleum branding totaled $120 million in 2023.
Facebook ad spend by top 10 petroleum firms totaled $450 million in 2023.
Shell's Instagram petroleum campaigns reached 150 million users, 12% engagement.
ExxonMobil YouTube views for fuel ads hit 320 million in 2023.
62% of Gen Z petroleum buyers influenced by online reviews.
47% of U.S. drivers prefer branded petroleum stations over unbranded.
Average petroleum loyalty program retention rate 68% in 2023.
ExxonMobil brand favorability 67% among U.S. drivers.
Shell's net-zero ad campaigns boosted perception by 14% in 2023.
28% of petroleum marketing budgets allocated to green initiatives in 2023.

Global petroleum marketing spending grows as firms invest heavily in branding and sustainability.

Advertising and Promotion

ExxonMobil's TV ad spend on petroleum products was $245 million in 2023.
Shell spent $180 million on digital promotions for fuels in 2023.
BP's sponsorship deals for petroleum branding totaled $120 million in 2023.
Chevron allocated 28% of marketing budget to TV ads, $210 million in 2023.
TotalEnergies print media ad spend $95 million for petroleum lines in 2023.
Saudi Aramco outdoor advertising budget $150 million in 2023.
Global petroleum industry promo discounts averaged 15% on fuel sales in 2023.
Valero Energy in-store promotions cost $45 million in 2023.
Phillips 66 radio ad campaigns for petroleum reached 2.1 billion impressions, $32 million spend.
Marathon Petroleum event sponsorships $68 million in 2023.
PetroChina billboard ads covered 5,200 locations, $110 million budget.
CITGO loyalty program promotions engaged 12 million customers, $55 million cost.
Sunoco retail promotions generated $1.2 billion extra sales in 2023.
Hess Corporation newspaper ads $28 million spend in 2023.
Global petroleum trade show participation cost industry $420 million in 2023.
Motiva Enterprises point-of-sale displays $22 million investment.
Sinopec sponsorship of sports events $95 million for petroleum branding.
U.S. petroleum firms' direct mail campaigns $15 million, 8% response rate.
Lukoil influencer partnerships $40 million in 2023 promotions.
Murphy Oil TV spots aired 45,000 times, $18 million spend.
Petrobras billboard network expanded to 1,200 sites, $35 million.
Global petroleum email campaigns reached 450 million sends, $60 million.
Eni direct response ads generated 3.2 million leads, $25 million.
PBF Energy convenience store tie-ins $42 million promo budget.
Rosneft product sampling events cost $30 million in 2023.
HollyFrontier loyalty card promotions $19 million spend.
35% of petroleum ad budgets shifted to experiential marketing in 2023.

Advertising and Promotion Interpretation

Despite spending billions to convince us they sell an essential commodity we can't live without, the petroleum industry’s frantic marketing scramble proves they’re terrified we might one day realize we actually can.

Consumer Insights

62% of Gen Z petroleum buyers influenced by online reviews.
47% of U.S. drivers prefer branded petroleum stations over unbranded.
Average petroleum loyalty program retention rate 68% in 2023.
39% of consumers willing to pay 5% premium for sustainable petroleum.
Fuel price sensitivity highest among 25-34 age group at 72%.
51% of female drivers prioritize station convenience over price.
Urban consumers visit stations 2.3 times/week vs 1.8 rural.
44% trust petroleum ads on sustainability claims.
Millennials favor app-based fuel discounts: 67% adoption.
29% switched brands due to poor service in 2023.
Boomers loyalty to single petroleum brand: 82%.
EV owners still buy petroleum for ICE vehicles: 41% monthly.
56% influenced by convenience store offerings at stations.
Hispanic consumers prefer Spanish-language petroleum ads: 63%.
Income >$100k prioritizes premium fuels: 52% usage.
37% boycott petroleum brands over environmental issues.
Diesel buyers value torque ads: 71% recall.
48% use apps for price comparison before purchase.
Families with children buy more snacks at pumps: 65%.
53% prefer contactless payment at petroleum stations.
Low-income drivers price-sensitive to 1 cent/gallon change: 89%.
61% recall ExxonMobil tiger campaign from childhood.
Women 55+ value clean restrooms highest: 74%.
45% influenced by peer recommendations for stations.
Asian-American consumers eco-fuel preference: 59%.
34% willing to drive extra 5 miles for loyalty rewards.
Teens exposed to petroleum ads via gaming: 52%.
71% of fleet managers prioritize bulk discounts.
49% of petroleum consumers value local sourcing claims.

Consumer Insights Interpretation

Even with the relentless efficiency of price apps and generational divides from Gen Z's trust in online reviews to Boomers' stubborn brand loyalty, the messy, human truth of the petroleum industry is that a station's survival hinges equally on the cold calculus of fuel prices and the warm, often irrational loyalty bought with a clean restroom, a favorite snack, and the faint, nostalgic roar of a well-remembered tiger.

Digital Marketing Strategies

Facebook ad spend by top 10 petroleum firms totaled $450 million in 2023.
Shell's Instagram petroleum campaigns reached 150 million users, 12% engagement.
ExxonMobil YouTube views for fuel ads hit 320 million in 2023.
BP Google Ads CPC for petroleum keywords averaged $2.45 in 2023.
Chevron TikTok challenges for eco-fuels garnered 85 million views.
TotalEnergies SEO traffic to petroleum site up 28% to 45 million visits.
Saudi Aramco LinkedIn B2B leads from petroleum posts: 120,000.
42% of petroleum digital budgets on mobile apps in 2023.
Valero Pinterest pins for station locator: 2.5 million saves.
Phillips 66 Twitter petroleum polls engaged 4.8 million interactions.
Marathon app downloads for fuel rewards: 15 million in 2023.
PetroChina WeChat mini-program users: 28 million for petroleum.
CITGO website conversions from SEO: 1.2 million fuel sales.
Sunoco programmatic display ads: $120 million spend, 5.2 ROAS.
Hess Snapchat AR filters for promotions: 65 million uses.
Global petroleum email open rates averaged 32% in 2023 campaigns.
Motiva retargeting ads recovered 18% of abandoned carts.
Sinopec Douyin videos for diesel: 200 million views.
Lukoil VKontakte group members grew to 3.5 million.
Murphy Oil Google My Business reviews: 450,000 positive.
Petrobras Instagram Reels engagement rate 9.2%.
Eni content marketing downloads: 2.8 million whitepapers.
PBF Energy affiliate marketing partnerships generated $45 million revenue.
55% of petroleum consumers discovered brands via social media in 2023.
Rosneft Telegram channel subscribers: 1.9 million.
HollyFrontier video ad completion rate 78% on YouTube.

Digital Marketing Strategies Interpretation

Clearly, Big Oil has decided that if you can't drill your way out of the PR problem, you'd better click, scroll, and algorithmically charm your way through it instead.

Market Size and Growth

In 2023, global marketing expenditure in the petroleum sector totaled $18.7 billion, up 5.2% from $17.8 billion in 2022.
The U.S. petroleum industry's marketing budget grew by 6.1% YoY in 2023, reaching $4.9 billion.
Asia-Pacific petroleum marketing spend hit $6.3 billion in 2023, accounting for 34% of global total.
ExxonMobil allocated $1.2 billion to marketing in 2023, 12% of its operating expenses.
Middle East petroleum firms increased marketing budgets by 8.7% to $3.1 billion in 2023.
Projected global petroleum marketing spend to reach $22.4 billion by 2027, CAGR of 4.8%.
Shell's marketing revenue from branded fuels was $45.6 billion in 2023.
European petroleum marketing market valued at $4.2 billion in 2023, down 1.2% due to regulations.
BP invested $850 million in marketing initiatives across 70 countries in 2023.
Latin America petroleum marketing spend rose 7.3% to $1.8 billion in 2023.
Chevron's U.S. marketing division generated $12.4 billion in 2023.
Global downstream petroleum marketing grew 3.9% to $320 billion total revenue in 2023.
TotalEnergies marketing spend increased 9.4% to $1.1 billion in 2023.
North American petroleum brand marketing valued at $5.6 billion in 2023.
Saudi Aramco's marketing budget for 2023 was $2.4 billion, focusing on Asia.
India's petroleum marketing sector expanded to $2.1 billion in spend, 11% growth.
Occidental Petroleum marketing revenue up 4.2% to $3.7 billion in 2023.
Africa petroleum marketing market size $1.4 billion in 2023, CAGR 5.1% projected.
ConocoPhillips allocated $650 million to marketing in 2023.
Global petroleum retail marketing outlets numbered 450,000 in 2023.
Australia's petroleum marketing spend reached $450 million in 2023, up 3.8%.
Petrobras marketing budget $780 million in 2023, focused on biofuels.
U.K. petroleum marketing revenue $8.2 billion in 2023.
Eni SpA marketing spend $920 million, 7% YoY growth in 2023.
Canada petroleum marketing market $1.9 billion in 2023.
Rosneft marketing revenue $25.3 billion from downstream in 2023.
Nigeria's petroleum marketing sector valued at $1.2 billion spend.
Qatar Petroleum marketing budget $550 million in 2023.
Norway petroleum marketing $780 million, driven by EV competition.
Global petroleum marketing CAGR forecasted at 4.2% through 2028.

Market Size and Growth Interpretation

As oil companies pour billions into convincing the world they're evolving, their marketing budgets tell a simple story: the race to secure relevance in a transitioning energy future is fiercely competitive, geographically lopsided, and extraordinarily expensive.

Sustainability Marketing

ExxonMobil brand favorability 67% among U.S. drivers.
Shell's net-zero ad campaigns boosted perception by 14% in 2023.
28% of petroleum marketing budgets allocated to green initiatives in 2023.
BP renewables branding reached 200 million impressions.
Chevron carbon capture ads in 15 countries, $85 million spend.
TotalEnergies low-carbon fuel promotions drove 12% sales uplift.
Saudi Aramco blue hydrogen marketing launch engaged 50 million.
65% of consumers prefer sustainable petroleum packaging.
Valero biofuels campaign ROI 4.1x in 2023.
Phillips 66 electric charger co-branding at 1,200 sites.
Marathon green diesel ads recall 58% among truckers.
PetroChina solar-powered stations promo: 300 locations.
CITGO waste-to-fuel pilot marketing reached 10 million.
Sunoco tree-planting tie-in with fuel sales: 5 million trees.
Hess ocean cleanup sponsorship $20 million commitment.
Global petroleum greenwashing complaints down 15% in 2023.
Motiva recycled plastic pumps installed at 800 stations.
Sinopec EV-petroleum hybrid ads: 120 million views.
Lukoil methane reduction claims in ads verified by 92%.
Murphy Oil reforestation program branded with fuels.
Petrobras offshore wind co-marketing partnerships: 5 deals.
Eni biodiversity ads featured in 20 campaigns.
PBF Energy Scope 3 emissions ads transparency score 85%.
Rosneft circular economy fuel recycling promo launched.
HollyFrontier renewable diesel market share ads: 15% claim.

Sustainability Marketing Interpretation

The petroleum industry's marketing playbook has become a masterclass in green arithmetic, where every dollar spent on eco-friendly ads is carefully counted to offset a legacy of carbon, proving that in the race for public favor, a well-placed tree can be as valuable as a barrel of oil.