Marketing in the PCB industry is shaped by where production capacity and end-market demand concentrate—especially across Asia’s China, Taiwan, Korea, and Japan. Global growth signals like IoT connectivity reaching 75.44 billion devices by 2030 and EV sales hitting about 14 million in 2023 raise demand for advanced boards. At the same time, B2B buyers rely on multiple channels and evaluate compliance, content, and lead-quality signals before choosing vendors.
Key Takeaways
- 28% of global printed circuit board production capacity was in Asia (China/Taiwan/Korea/Japan) in 2023, as capacity share by region indicates the Asia concentration of manufacturing
- PCB production in China reached 28.7 billion sq. ft. in 2022, a measurable output metric tied to where marketing demand is strongest
- IoT in manufacturing is projected to reach 75.44 billion connected devices by 2030, implying increasing demand for PCB connectivity components and related marketing narratives
- $25.8 billion global PCB market size in 2023, reflecting the scale of the industry marketing must address
- $21.7 billion global PCB market in 2022, providing a baseline for year-over-year marketing opportunity sizing
- $12.6 billion global electronic components market segment attributed to PCBs in 2023 (printed circuit boards as a key component category), reflecting spend relevant to marketing funnel targeting
- 64% of B2B organizations use intent data (or similar signals) to identify and prioritize leads, impacting PCB marketing targeting
- EU “RoHS” restricts hazardous substances in electrical and electronic equipment; compliance is enforced via maximum concentration values (0.1%/0.01% for many substances) relevant to marketing compliance claims
- REACH requires registration for substances of very high concern; the regulation enables marketing differentiation around chemical compliance for PCB materials
- 58% of B2B marketers say improving marketing-qualified lead (MQL) quality is a top priority in 2024, shaping PCB marketing KPIs
- Marketers report a median email marketing ROI of $36 per $1 spent (median figure reported), supporting email/campaign ROI modeling for PCB vendors
- “Webinars” are used by 60% of B2B marketers as a lead-generation tactic, supporting webinar-led ABM in the PCB sector
- 58% of B2B buyers use two or more channels during the buying process (Gartner buyer behavior research), informing multi-touch marketing for PCB sales cycles.
- 70% of B2B buyers say they consume content to research solutions (Demand Gen Report 2023 B2B Buyer Behavior), supporting content-driven PCB demand capture.
- 77% of B2B organizations use marketing automation for some aspect of lead management (Salesforce State of Marketing 2023), relevant for PCB marketing workflows and nurturing.
PCB demand is surging worldwide, so targeted ABM and compliant, fast interactive content will win leads.
Related reading
01 · Category
Industry Trends10 stats
01
28% of global printed circuit board production capacity was in Asia (China/Taiwan/Korea/Japan) in 2023, as capacity share by region indicates the Asia concentration of manufacturing
02
PCB production in China reached 28.7 billion sq. ft. in 2022, a measurable output metric tied to where marketing demand is strongest
03
IoT in manufacturing is projected to reach 75.44 billion connected devices by 2030, implying increasing demand for PCB connectivity components and related marketing narratives
04
EV sales reached about 14 million in 2023, creating growth demand for power electronics PCBs used in battery management and charging systems
05
Global smartphone shipments were 1.17 billion in 2023, influencing consumer electronics PCB volumes and marketing timing for product cycles
06
Digital product passports are intended to improve information availability for regulated products; the European Commission’s proposal defines requirements with mandatory data fields, enabling compliance-focused PCB marketing
07
Lead-free solder adoption reached broad penetration in electronics assemblies after RoHS implementation (quantified industry metric: >90% lead-free adoption in mainstream electronics by mid-2010s, used as baseline for ongoing marketing of lead-free processes)
08
The global EV charging infrastructure market is forecast to reach 10.7 million connectors by 2030, supporting PCB demand narratives around power electronics and charging systems.
09
The U.S. printed circuit board industry is directly supported by the broader electrical/electronics manufacturing sector, which employed about 430,000 people in 2023 (U.S. Bureau of Labor Statistics, NAICS 334/335-related categories), relevant for regional marketing and recruiting.
10
In Europe, 1.3 million tonnes of electrical and electronic equipment (E-waste) was generated in 2022 (European Commission reporting), supporting PCB marketing around compliance and circularity.
Interpretation
Industry Trends Interpretation
With Asia holding 28% of global PCB production capacity in 2023 and output in China reaching 28.7 billion sq. ft. in 2022, Industry Trends marketing in the PCB sector is being pulled toward the fastest-growing electronics demand drivers like IoT projected to reach 75.44 billion connected devices by 2030 and EV sales hitting about 14 million in 2023.
02 · Category
Market Size10 stats
01
$25.8 billion global PCB market size in 2023, reflecting the scale of the industry marketing must address
02
$21.7 billion global PCB market in 2022, providing a baseline for year-over-year marketing opportunity sizing
03
$12.6 billion global electronic components market segment attributed to PCBs in 2023 (printed circuit boards as a key component category), reflecting spend relevant to marketing funnel targeting
04
Global electronics exports were $1.67 trillion in 2022 (World Bank/WITS), providing a macro demand indicator relevant to PCB production customers
05
U.S. printed circuit boards imports were $8.6 billion in 2023 (HS 8534), reflecting a direct addressable market for PCB makers and marketers
06
China printed circuit boards exports were $13.1 billion in 2023 (HS 8534), indicating the export scale of the world’s biggest PCB manufacturing hub
07
Global PCB exports exceeded $52 billion in 2023, serving as a proxy for cross-border market activity relevant for international marketing
08
The global electronic manufacturing services (EMS) market size was reported at $509.4 billion in 2023, reflecting the production ecosystem that consumes PCBs and amplifies downstream marketing opportunities.
09
$85.8 billion global aerospace & defense market revenue was forecast for 2023, supporting PCB demand in avionics and defense electronics supply chains.
10
4.7% year-over-year growth in global digital ad spending in 2024 (eMarketer forecast), relevant because PCB vendors increasingly allocate spend to digital lead-generation and ABM.
Interpretation
Market Size Interpretation
The market size data show rapid growth and global demand for marketing, with the global PCB market rising from $21.7 billion in 2022 to $25.8 billion in 2023 alongside sizable trade signals like $8.6 billion in US PCB imports and $13.1 billion in China PCB exports.
03 · Category
Marketing Effectiveness5 stats
01
58% of B2B marketers say improving marketing-qualified lead (MQL) quality is a top priority in 2024, shaping PCB marketing KPIs
02
Marketers report a median email marketing ROI of $36per $1 spent (median figure reported), supporting email/campaign ROI modeling for PCB vendors
03
“Webinars” are used by 60% of B2B marketers as a lead-generation tactic, supporting webinar-led ABM in the PCB sector
04
Investing in ABM is associated with higher deal sizes; 1.3x average increase in deal size is reported in an ABM benchmark study (quantified outcome used for ABM business cases)
05
Marketing budgets are frequently allocated to events; 36% of B2B marketers use trade shows/events as a top channel (quantified from B2B marketing channel survey), relevant for PCB industry presence
Interpretation
Marketing Effectiveness Interpretation
Marketing effectiveness in the PCB industry is being driven by performance-focused tactics, with 58% of B2B marketers prioritizing higher quality MQLs in 2024 and ROI-supported channels like email averaging $36 back per $1 spent, alongside a strong 1.3x increase in deal size from ABM.
More related reading
04 · Category
User Adoption4 stats
01
58% of B2B buyers use two or more channels during the buying process (Gartner buyer behavior research), informing multi-touch marketing for PCB sales cycles.
02
70% of B2B buyers say they consume content to research solutions (Demand Gen Report 2023 B2B Buyer Behavior), supporting content-driven PCB demand capture.
03
77% of B2B organizations use marketing automation for some aspect of lead management (Salesforce State of Marketing 2023), relevant for PCB marketing workflows and nurturing.
04
60% of B2B marketers use webinars for lead generation (Demand Gen Report 2022–2023), supporting webinar-led PCB ABM programs.
Interpretation
User Adoption Interpretation
User adoption in the PCB marketing journey is increasingly multi-channel, with 58% of B2B buyers using two or more channels and 70% consuming content to research solutions, showing that PCB buyers engage best when businesses combine coordinated content and outreach.
05 · Category
Competitive Landscape4 stats
01
B2B inbound marketing typically accounts for 54% of lead generation (Demand Gen Report B2B lead generation benchmarks), supporting SEO/content for PCB lead acquisition.
02
The top B2B marketing channels by usage in 2024 are email, websites, and LinkedIn (Semrush B2B marketing survey), indicating where PCB vendors compete for attention.
03
In B2B tech, 63% of buyers say they prefer content that is tailored to their specific situation (Demand Gen and LinkedIn research), indicating competitive differentiation through applications and vertical relevance for PCB offerings.
04
76% of B2B buyers report that they research a company online before contacting sales (Google/Ipsos study on B2B research behavior), making digital presence critical for PCB vendor competition.
Interpretation
Competitive Landscape Interpretation
In the PCB industry’s competitive landscape, B2B marketers generate 54% of leads through inbound tactics while 76% of buyers research companies online first, so winning campaigns depend on strong, channel-specific visibility like email, websites, and LinkedIn, delivered in tailored content since 63% of buyers expect it.
06 · Category
Industry Overview5 stats
01
64% of B2B organizations use intent data (or similar signals) to identify and prioritize leads, impacting PCB marketing targeting
02
EU “RoHS” restricts hazardous substances in electrical and electronic equipment; compliance is enforced via maximum concentration values (0.1%/0.01% for many substances) relevant to marketing compliance claims
03
REACH requires registration for substances of very high concern; the regulation enables marketing differentiation around chemical compliance for PCB materials
04
A 1-second delay in page load time can reduce conversions by 7% on average (Google research based on data from multiple studies), relevant for PCB product and component landing pages.
05
B2B content that includes interactive elements generates 2x more engagement than static content (Demand Gen Report content performance analysis), supporting interactive PCB technical tools and calculators.
Interpretation
Industry Overview Interpretation
In the PCB industry, marketing is increasingly shaped by data and experience based tactics, with 64% of B2B organizations using intent signals to prioritize leads and interactive content driving 2x more engagement, while fast performance matters too since a 1 second page load delay can cut conversions by 7% on average.
Reference
Cite This Report
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APA
Marie Larsen. (2026, February 13). Marketing In The Pcb Industry Statistics. Gitnux. https://gitnux.org/marketing-in-the-pcb-industry-statistics
MLA
Marie Larsen. "Marketing In The Pcb Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/marketing-in-the-pcb-industry-statistics.
Chicago
Marie Larsen. 2026. "Marketing In The Pcb Industry Statistics." Gitnux. https://gitnux.org/marketing-in-the-pcb-industry-statistics.
Sources & references
38 datasets cited across this report · attribution is report-level
+11 additional datasets cited (not shown individually)