Gitnux/Report 2026

Marketing in the Mobility Industry Statistics

Ride hailing advertising could reach $5.7B globally by 2028 while US EV advertisers are already spending $7.2B, and the page tracks what is working now across local SEO, deep links, and measurement when 49% of marketers say cross channel tracking is the hardest part. You will also see how consumer behavior is shifting toward online influence and faster decisions, with 58% relying on reviews and mobile search ads driving 60% of web traffic to automotive retail sites.
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31Sources
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May 13, 2026Updated
Marketing in the Mobility Industry Statistics
Marcus EngströmWritten by Marcus Engström·Edited by Stefan Wendt·Fact-checked by Nikolas Papadopoulos
Published ·Updated
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Ride hailing ad spend is projected to hit $5.7B globally by 2028, while EV lead gen is still chasing a sub one dollar cost per lead, with $0.74 CPL in 2023. At the same time, targeting behaviors are shifting fast, from a 2.0% bump in online vehicle sales share in 2024 to 38% of US drivers willing to share driving data for personalized offers.

Key Takeaways

  • $5.7B expected global market size for ride-hailing advertising in 2028
  • 3.6% CAGR for the global connected car advertising market from 2023 to 2028
  • $4.1B global automotive e-commerce market value in 2024
  • $7.2B US electric vehicle (EV) advertising spend in 2023
  • 2.0% increase in online vehicle sales share in 2024 vs 2023 (industry benchmark)
  • 49% of marketers say measurement across channels is their biggest challenge (2024 survey)
  • 3.1x increase in Google business profiles views for automotive advertisers using local SEO over 12 months (2024 benchmark)
  • +28% increase in app store conversion rate after implementing in-app deep links for mobility apps (A/B testing study, 2024)
  • 43% of marketers use segmentation for email campaigns in 2024 (survey)
  • $1.0B+ in annual marketing spend by global mobility-as-a-service (MaaS) providers (2023 industry estimate)
  • $0.74 average cost per lead (CPL) for EV lead generation campaigns in 2023
  • 22% of auto marketers plan to adopt generative AI for campaign creation in 2024
  • 27% of mobility advertisers use CDP/Customer Data Platform technology (2023 survey)
  • 58% of consumers consider online reviews in car purchase decisions (2023)
  • 64% of consumers say they would use digital tools (e.g., websites or apps) to research vehicles before buying

Mobility marketing is scaling fast, powered by digital targeting, rising spend, and measurable lift from data and automation.

Related reading

01 · Category

Market Size8 stats

01
$5.7B expected global market size for ride-hailing advertising in 2028[1]
02
3.6% CAGR for the global connected car advertising market from 2023 to 2028[2]
03
$4.1B global automotive e-commerce market value in 2024[3]
04
$9.6B US automotive dealer advertising spend (2022)[4]
05
1.8B global social media users in transportation communities (2023)[5]
06
$4.4B global spend on car rental digital advertising in 2024[6]
07
$3.8B global spend on automotive social media advertising in 2024 (estimate)[7]
08
5-year CAGR of 14.2% expected for car subscription services through 2029[8]
Interpretation

Market Size Interpretation

For the market size angle, ride-hailing advertising is projected to reach $5.7B by 2028 while connected car advertising grows at a 3.6% CAGR from 2023 to 2028, showing how mobility marketing is expanding across multiple channels rather than relying on a single segment.

03 · Category

Performance Metrics9 stats

01
3.1x increase in Google business profiles views for automotive advertisers using local SEO over 12 months (2024 benchmark)[17]
02
+28% increase in app store conversion rate after implementing in-app deep links for mobility apps (A/B testing study, 2024)[18]
03
43% of marketers use segmentation for email campaigns in 2024 (survey)[19]
04
2.7% average CTR for geofenced mobile ads in a retail-mobility dataset (2023 report)[18]
05
4.3x higher conversion when using in-app “book now” ads vs redirecting to mobile web (2023 ad effectiveness study)[20]
06
45% of automotive shoppers use a smartphone to research vehicles[21]
07
37% of consumers click on a car listing within the first hour of researching an online listing[22]
08
Mobile search ads drove 60% of web traffic to automotive retail websites in 2023[23]
09
Average mobile conversion rates for automotive dealer websites were 1.9% in 2023[24]
Interpretation

Performance Metrics Interpretation

Performance Metrics show that mobility advertisers are getting measurably stronger outcomes, with local SEO driving a 3.1x increase in Google business profile views over 12 months and in-app deep links boosting app store conversion rates by 28% in 2024.

More related reading

04 · Category

Cost Analysis2 stats

01
$1.0B+ in annual marketing spend by global mobility-as-a-service (MaaS) providers (2023 industry estimate)[8]
02
$0.74 average cost per lead (CPL) for EV lead generation campaigns in 2023[15]
Interpretation

Cost Analysis Interpretation

In Cost Analysis terms, the mobility industry is spending over $1.0B annually on marketing while EV campaigns average just $0.74 per lead in 2023, suggesting lead generation can remain comparatively efficient even at massive spend levels.

05 · Category

User Adoption13 stats

01
22% of auto marketers plan to adopt generative AI for campaign creation in 2024[25]
02
27% of mobility advertisers use CDP/Customer Data Platform technology (2023 survey)[26]
03
58% of consumers consider online reviews in car purchase decisions (2023)[24]
04
71% of marketers use marketing dashboards for performance monitoring (2023 survey)[27]
05
42% of vehicle shoppers say they’re more likely to consider a brand after seeing influencer content (2023 survey)[28]
06
38% of US drivers are willing to share driving data with automakers for personalized offers (2023)[14]
07
82% of businesses use at least one CRM system (2023 survey)[26]
08
26% of consumers consider car subscription as a viable alternative to leasing in 2024 (survey)[29]
09
51% of US drivers say they use navigation apps at least once per week[14]
10
78% of US adults own a smartphone[14]
11
93% of US adults use the internet[14]
12
65% of US adults use at least one social media platform[14]
13
In 2023, 76% of US consumers used digital channels to shop for vehicles[30]
Interpretation

User Adoption Interpretation

User adoption in the mobility industry is accelerating as 71% of marketers already use marketing dashboards and 76% of US consumers shop for vehicles through digital channels, showing a clear shift to data driven and online experiences that both brands and customers are embracing.

06 · Category

Consumer Behavior1 stats

01
64% of consumers say they would use digital tools (e.g., websites or apps) to research vehicles before buying[31]
Interpretation

Consumer Behavior Interpretation

With 64% of consumers saying they would use digital tools to research vehicles before buying, consumer behavior in the mobility industry is clearly shifting toward online information gathering before the purchase decision.
Reference

Cite This Report

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APA
Marcus Engström. (2026, February 13). Marketing In The Mobility Industry Statistics. Gitnux. https://gitnux.org/marketing-in-the-mobility-industry-statistics
MLA
Marcus Engström. "Marketing In The Mobility Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/marketing-in-the-mobility-industry-statistics.
Chicago
Marcus Engström. 2026. "Marketing In The Mobility Industry Statistics." Gitnux. https://gitnux.org/marketing-in-the-mobility-industry-statistics.

Sources & references

31 sources cited across this report

  1. precedenceresearch.com
  2. marketsandmarkets.com
  3. exactitudeconsultancy.com
  4. marketwatch.com
  5. datareportal.com
  6. imarcgroup.com
  7. socialbakers.com
  8. mordorintelligence.com
  9. adweek.com
  10. kbb.com
  11. ana.net
  12. ftc.gov
  13. consumerfinance.gov
  14. pewresearch.org
  15. hubspot.com
  16. alliedmarketresearch.com
  17. thinkwithgoogle.com
  18. adjust.com
  19. mailchimp.com
  20. google.com
  21. nada.org
  22. coxautoinc.com
  23. similarweb.com
  24. brightlocal.com
  25. salesforce.com
  26. gartner.com
  27. g2.com
  28. sproutsocial.com
  29. kpmg.com
  30. jdpower.com
  31. cars.com