Ride hailing ad spend is projected to hit $5.7B globally by 2028, while EV lead gen is still chasing a sub one dollar cost per lead, with $0.74 CPL in 2023. At the same time, targeting behaviors are shifting fast, from a 2.0% bump in online vehicle sales share in 2024 to 38% of US drivers willing to share driving data for personalized offers.
Key Takeaways
- $5.7B expected global market size for ride-hailing advertising in 2028
- 3.6% CAGR for the global connected car advertising market from 2023 to 2028
- $4.1B global automotive e-commerce market value in 2024
- $7.2B US electric vehicle (EV) advertising spend in 2023
- 2.0% increase in online vehicle sales share in 2024 vs 2023 (industry benchmark)
- 49% of marketers say measurement across channels is their biggest challenge (2024 survey)
- 3.1x increase in Google business profiles views for automotive advertisers using local SEO over 12 months (2024 benchmark)
- +28% increase in app store conversion rate after implementing in-app deep links for mobility apps (A/B testing study, 2024)
- 43% of marketers use segmentation for email campaigns in 2024 (survey)
- $1.0B+ in annual marketing spend by global mobility-as-a-service (MaaS) providers (2023 industry estimate)
- $0.74 average cost per lead (CPL) for EV lead generation campaigns in 2023
- 22% of auto marketers plan to adopt generative AI for campaign creation in 2024
- 27% of mobility advertisers use CDP/Customer Data Platform technology (2023 survey)
- 58% of consumers consider online reviews in car purchase decisions (2023)
- 64% of consumers say they would use digital tools (e.g., websites or apps) to research vehicles before buying
Mobility marketing is scaling fast, powered by digital targeting, rising spend, and measurable lift from data and automation.
Related reading
01 · Category
Market Size8 stats
01
$5.7B expected global market size for ride-hailing advertising in 2028
02
3.6% CAGR for the global connected car advertising market from 2023 to 2028
03
$4.1B global automotive e-commerce market value in 2024
04
$9.6B US automotive dealer advertising spend (2022)
05
1.8B global social media users in transportation communities (2023)
06
$4.4B global spend on car rental digital advertising in 2024
07
$3.8B global spend on automotive social media advertising in 2024 (estimate)
08
5-year CAGR of 14.2% expected for car subscription services through 2029
Interpretation
Market Size Interpretation
For the market size angle, ride-hailing advertising is projected to reach $5.7B by 2028 while connected car advertising grows at a 3.6% CAGR from 2023 to 2028, showing how mobility marketing is expanding across multiple channels rather than relying on a single segment.
02 · Category
Industry Trends8 stats
01
$7.2B US electric vehicle (EV) advertising spend in 2023
02
2.0% increase in online vehicle sales share in 2024 vs 2023 (industry benchmark)
03
49% of marketers say measurement across channels is their biggest challenge (2024 survey)
04
US Federal Trade Commission (FTC) reports that car buyers face misleading advertising claims in 2022 settlements (number of cases: 9)
05
1.5M+ consumer complaints related to vehicle purchase disputes filed with US CFPB/other agencies in 2023 (data)
06
68% of US consumers would use a mobility subscription if it reduced hassle (2023 survey)
07
72% of marketers say they use marketing automation to nurture leads
08
Mobility-as-a-service (MaaS) services are expected to grow to $XXXB by 2028
Interpretation
Industry Trends Interpretation
With US EV advertising reaching $7.2B in 2023 and consumer subscription interest at 68% if hassle drops, the mobility industry’s biggest shift is toward more measurable, cross-channel growth where 49% of marketers struggle with measurement and 72% already rely on automation to nurture leads.
03 · Category
Performance Metrics9 stats
01
3.1x increase in Google business profiles views for automotive advertisers using local SEO over 12 months (2024 benchmark)
02
+28% increase in app store conversion rate after implementing in-app deep links for mobility apps (A/B testing study, 2024)
03
43% of marketers use segmentation for email campaigns in 2024 (survey)
04
2.7% average CTR for geofenced mobile ads in a retail-mobility dataset (2023 report)
05
4.3x higher conversion when using in-app “book now” ads vs redirecting to mobile web (2023 ad effectiveness study)
06
45% of automotive shoppers use a smartphone to research vehicles
07
37% of consumers click on a car listing within the first hour of researching an online listing
08
Mobile search ads drove 60% of web traffic to automotive retail websites in 2023
09
Average mobile conversion rates for automotive dealer websites were 1.9% in 2023
Interpretation
Performance Metrics Interpretation
Performance Metrics show that mobility advertisers are getting measurably stronger outcomes, with local SEO driving a 3.1x increase in Google business profile views over 12 months and in-app deep links boosting app store conversion rates by 28% in 2024.
More related reading
04 · Category
Cost Analysis2 stats
01
$1.0B+ in annual marketing spend by global mobility-as-a-service (MaaS) providers (2023 industry estimate)
02
$0.74average cost per lead (CPL) for EV lead generation campaigns in 2023
Interpretation
Cost Analysis Interpretation
In Cost Analysis terms, the mobility industry is spending over $1.0B annually on marketing while EV campaigns average just $0.74 per lead in 2023, suggesting lead generation can remain comparatively efficient even at massive spend levels.
05 · Category
User Adoption13 stats
01
22% of auto marketers plan to adopt generative AI for campaign creation in 2024
02
27% of mobility advertisers use CDP/Customer Data Platform technology (2023 survey)
03
58% of consumers consider online reviews in car purchase decisions (2023)
04
71% of marketers use marketing dashboards for performance monitoring (2023 survey)
05
42% of vehicle shoppers say they’re more likely to consider a brand after seeing influencer content (2023 survey)
06
38% of US drivers are willing to share driving data with automakers for personalized offers (2023)
07
82% of businesses use at least one CRM system (2023 survey)
08
26% of consumers consider car subscription as a viable alternative to leasing in 2024 (survey)
09
51% of US drivers say they use navigation apps at least once per week
10
78% of US adults own a smartphone
11
93% of US adults use the internet
12
65% of US adults use at least one social media platform
13
In 2023, 76% of US consumers used digital channels to shop for vehicles
Interpretation
User Adoption Interpretation
User adoption in the mobility industry is accelerating as 71% of marketers already use marketing dashboards and 76% of US consumers shop for vehicles through digital channels, showing a clear shift to data driven and online experiences that both brands and customers are embracing.
06 · Category
Consumer Behavior1 stats
01
64% of consumers say they would use digital tools (e.g., websites or apps) to research vehicles before buying
Interpretation
Consumer Behavior Interpretation
With 64% of consumers saying they would use digital tools to research vehicles before buying, consumer behavior in the mobility industry is clearly shifting toward online information gathering before the purchase decision.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Marcus Engström. (2026, February 13). Marketing In The Mobility Industry Statistics. Gitnux. https://gitnux.org/marketing-in-the-mobility-industry-statistics
MLA
Marcus Engström. "Marketing In The Mobility Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/marketing-in-the-mobility-industry-statistics.
Chicago
Marcus Engström. 2026. "Marketing In The Mobility Industry Statistics." Gitnux. https://gitnux.org/marketing-in-the-mobility-industry-statistics.
Sources & references
41 datasets cited across this report · attribution is report-level
+10 additional datasets cited (not shown individually)