GITNUXREPORT 2025

Marketing In The Jewelry Industry Statistics

Social media influences 72% of jewelry buyers' purchases and engagement.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

70% of jewelry online shoppers are influenced by digital advertisements

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45% of jewelry sales are now made via mobile devices

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78% of consumers research jewelry online before purchase

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The global online jewelry market is expected to grow at a CAGR of 10.1% through 2027

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62% of consumers prefer brands that offer virtual try-on features

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Online jewelry sales are predicted to comprise 40% of total sales by 2025

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E-commerce sites with reviews and ratings see a 15% uplift in sales

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70% of jewelry consumers are influenced by online reviews

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55% of jewelry companies have increased their digital marketing budgets in the last year

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60% of jewelry buyers are Millennials

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50% of jewelry sales happen during holiday seasons

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Email marketing campaigns in the jewelry industry have an average open rate of 22%

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35% of jewelry consumers prefer to buy from brands that have a strong social responsibility ethos

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Visual content such as images and videos account for 65% of engagement in jewelry marketing

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Jewelry brands using augmented reality (AR) see a 40% increase in online conversions

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88% of jewelry brand websites have mobile-optimized designs

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Video marketing increases conversion rates for jewelry e-commerce by up to 80%

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Consumers spend on average 3 minutes longer on jewelry brand websites with rich media content

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90% of jewelry shoppers watch product videos before making a purchase decision

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80% of jewelry consumers prefer personalized shopping experiences

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The use of chatbots in jewelry e-commerce improves customer satisfaction by 25%

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72% of jewelry buyers reported that social media influences their purchasing decisions

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65% of consumers follow jewelry brands on social media platforms

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Jewelry brands investing in influencer marketing see a 30% increase in engagement

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User-generated content increases trust in jewelry brands by 60%

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Jewelry influencers with over 100k followers deliver an engagement rate of 4.8%

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Facebook remains the most effective social media platform for jewelry brand engagement

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Instagram has 1 billion monthly active users, with 45% of jewelry brands using it as a primary marketing channel

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Key Highlights

72% of jewelry buyers reported that social media influences their purchasing decisions
65% of consumers follow jewelry brands on social media platforms
70% of jewelry online shoppers are influenced by digital advertisements
45% of jewelry sales are now made via mobile devices
Jewelry brands investing in influencer marketing see a 30% increase in engagement
80% of jewelry consumers prefer personalized shopping experiences
55% of jewelry companies have increased their digital marketing budgets in the last year
Visual content such as images and videos account for 65% of engagement in jewelry marketing
60% of jewelry buyers are Millennials
78% of consumers research jewelry online before purchase
User-generated content increases trust in jewelry brands by 60%
The global online jewelry market is expected to grow at a CAGR of 10.1% through 2027
50% of jewelry sales happen during holiday seasons

In today’s glittering digital landscape, where 72% of jewelry buyers say social media influences their purchase decisions and 80% prefer personalized experiences, successful jewelry marketing is shining brightest through innovative online strategies—highlighting the importance of visual content, influencer collaborations, and mobile-first approaches to capture the modern consumer’s attention.

E-commerce Trends and Digital Shopping Behavior

70% of jewelry online shoppers are influenced by digital advertisements
45% of jewelry sales are now made via mobile devices
78% of consumers research jewelry online before purchase
The global online jewelry market is expected to grow at a CAGR of 10.1% through 2027
62% of consumers prefer brands that offer virtual try-on features
Online jewelry sales are predicted to comprise 40% of total sales by 2025
E-commerce sites with reviews and ratings see a 15% uplift in sales
70% of jewelry consumers are influenced by online reviews

E-commerce Trends and Digital Shopping Behavior Interpretation

With the rise of digital influence—from 78% of consumers researching online to 70% swayed by reviews—jewelry brands ignoring e-commerce strategies risk being eclipsed in a market where mobile, virtual try-ons, and reviews are now the jewelers' best tools for sparkling sales growth.

Market Insights and Consumer Preferences

55% of jewelry companies have increased their digital marketing budgets in the last year
60% of jewelry buyers are Millennials
50% of jewelry sales happen during holiday seasons
Email marketing campaigns in the jewelry industry have an average open rate of 22%
35% of jewelry consumers prefer to buy from brands that have a strong social responsibility ethos

Market Insights and Consumer Preferences Interpretation

With over half of jewelry firms boosting their digital marketing amidst a predominantly Millennial customer base that values social responsibility, savvy brands are sparking holiday sparkle through targeted campaigns—highlighting that in this industry, ethical and digital shines are key to capturing both hearts and high-value sales.

Mobile and Visual Content Marketing

Visual content such as images and videos account for 65% of engagement in jewelry marketing
Jewelry brands using augmented reality (AR) see a 40% increase in online conversions
88% of jewelry brand websites have mobile-optimized designs
Video marketing increases conversion rates for jewelry e-commerce by up to 80%
Consumers spend on average 3 minutes longer on jewelry brand websites with rich media content
90% of jewelry shoppers watch product videos before making a purchase decision

Mobile and Visual Content Marketing Interpretation

In an industry where a picture is worth a thousand words and a video can seal the deal, jewelry brands embracing AR and rich media are shining brighter—and selling faster—than ever before.

Personalization and Customer Experience

80% of jewelry consumers prefer personalized shopping experiences
The use of chatbots in jewelry e-commerce improves customer satisfaction by 25%

Personalization and Customer Experience Interpretation

In an era where 80% of jewelry buyers crave personalized service, leveraging chatbots—boosting satisfaction by 25%—is not just a marketing gimmick but a gleaming necessity for jewelers aiming to dazzle customers.

Social Media Engagement and Influences

72% of jewelry buyers reported that social media influences their purchasing decisions
65% of consumers follow jewelry brands on social media platforms
Jewelry brands investing in influencer marketing see a 30% increase in engagement
User-generated content increases trust in jewelry brands by 60%
Jewelry influencers with over 100k followers deliver an engagement rate of 4.8%
Facebook remains the most effective social media platform for jewelry brand engagement
Instagram has 1 billion monthly active users, with 45% of jewelry brands using it as a primary marketing channel

Social Media Engagement and Influences Interpretation

In an industry where sparkle has long been measured in carats, today's jewelry brands must recognize that a glittering social media presence isn't just shining — it's essential, with influencer and user-generated content fueling consumer trust and driving engagement to new luminous heights.