GITNUXREPORT 2026

Marketing In The Hotel Industry Statistics

Hotels must prioritize digital marketing strategies to effectively reach modern travelers.

Rajesh Patel

Team Lead & Senior Researcher with over 15 years of experience in market research and data analytics.

First published: Feb 13, 2026

Our Commitment to Accuracy

Rigorous fact-checking · Reputable sources · Regular updatesLearn more

Statistic 1

In 2023, 68% of hotel bookings worldwide were made through online travel agencies (OTAs) like Booking.com and Expedia, highlighting the dominance of digital channels in hotel marketing.

Statistic 2

Mobile devices accounted for 54% of all hotel website traffic in 2022, emphasizing the need for mobile-optimized marketing strategies.

Statistic 3

72% of travelers use search engines to find hotels, making SEO a critical component of digital hotel marketing.

Statistic 4

Pay-per-click (PPC) advertising delivered a 200% ROI for 45% of hotels in 2023, according to Google Ads benchmarks for hospitality.

Statistic 5

Video content on hotel websites increased booking conversions by 80% in A/B tests conducted by 60% of marketers in 2022.

Statistic 6

81% of hotels reported higher engagement from programmatic advertising compared to traditional display ads in 2023.

Statistic 7

Retargeting ads recovered 23% of abandoned hotel bookings on average across 500 properties in 2022.

Statistic 8

Voice search optimization led to a 15% increase in direct bookings for hotels adopting it in 2023.

Statistic 9

64% of luxury hotels used augmented reality (AR) in digital campaigns, boosting engagement by 35%.

Statistic 10

Geofencing ads near airports increased last-minute bookings by 28% for urban hotels in 2022.

Statistic 11

55% of hotels integrated chatbots on their sites, reducing inquiry response time by 70% and increasing conversions by 20%.

Statistic 12

Influencer collaborations via digital platforms generated 12x more bookings than standard ads for boutique hotels in 2023.

Statistic 13

76% of millennials discover hotels through digital ads on social platforms before booking.

Statistic 14

Hotel apps with push notifications saw a 25% uplift in repeat bookings from digital marketing efforts.

Statistic 15

Dynamic pricing ads adjusted in real-time increased revenue per available room (RevPAR) by 18% in 2023.

Statistic 16

49% of hotels used native advertising on travel sites, achieving 2.5x higher click-through rates than banners.

Statistic 17

Personalized digital banners based on user data lifted conversion rates by 34% for chain hotels.

Statistic 18

62% of bookings came from organic search traffic for independent hotels optimizing digital presence in 2022.

Statistic 19

Connected TV (CTV) ads for hotels reached 40 million travelers, with 15% conversion to bookings.

Statistic 20

71% of hotels reported improved brand awareness from digital out-of-home (DOOH) advertising near tourist spots.

Statistic 21

SMS marketing campaigns post-search increased hotel direct bookings by 22% in 2023.

Statistic 22

58% of hotels used affiliate marketing programs, generating 11% of total digital revenue.

Statistic 23

Interactive digital brochures on websites boosted dwell time by 50% and conversions by 19%.

Statistic 24

67% of Gen Z travelers responded to gamified digital ads, leading to 30% higher engagement.

Statistic 25

Beacon technology in hotels enhanced digital marketing personalization, increasing upsell revenue by 17%.

Statistic 26

73% of hotels saw ROI from digital experiential marketing campaigns like virtual tours.

Statistic 27

Addressable TV advertising targeted past guests, recovering 18% lost revenue for hotels.

Statistic 28

61% of mid-tier hotels adopted shoppable ads on digital platforms, shortening booking funnel by 25%.

Statistic 29

QR code integrations in digital emails drove 14% more on-property redemptions for promotions.

Statistic 30

69% of hotels using data clean rooms for digital ad targeting saw 22% better performance.

Statistic 31

Email open rates for hotels averaged 28.5% in 2023, higher than industry 21% benchmark.

Statistic 32

Personalized hotel emails increased click-through rates (CTR) by 29% compared to generic ones.

Statistic 33

Abandoned cart emails recovered 15% of lost hotel reservations in 2022.

Statistic 34

Segmented email lists based on past stays boosted open rates by 35% for chains.

Statistic 35

Welcome series emails post-booking achieved 42% open rates and 12% upsell conversions.

Statistic 36

74% of hotels used automation for post-stay surveys, improving Net Promoter Score (NPS) by 18 points.

Statistic 37

Birthday emails with offers redeemed at 22% rate, driving loyalty program sign-ups.

Statistic 38

A/B tested subject lines lifted hotel email opens by 23% on average.

Statistic 39

Re-engagement emails for lapsed guests recovered 11% of previous revenue.

Statistic 40

Mobile-responsive hotel emails saw 65% higher CTR than desktop versions.

Statistic 41

Flash sale emails generated 40% of promotional bookings during off-peak seasons.

Statistic 42

Hotels with dynamic content in emails (e.g., weather-based offers) saw 32% CTR uplift.

Statistic 43

55% of direct bookings originated from email newsletters in 2023.

Statistic 44

Win-back campaigns for churned loyalty members achieved 17% reactivation rate.

Statistic 45

Event invitation emails filled 75% of conference room capacity on average.

Statistic 46

Hotels using emoji in subject lines increased opens by 15%.

Statistic 47

Post-event recap emails boosted future registrations by 28%.

Statistic 48

Preference center emails reduced unsubscribes by 40% while personalizing sends.

Statistic 49

68% of hotels integrated email with CRM, improving targeting accuracy by 25%.

Statistic 50

Seasonal newsletters drove 19% revenue growth during holidays for 2022.

Statistic 51

Testimonial-embedded emails increased trust and bookings by 21%.

Statistic 52

Frequency capped emails maintained 30% open rates without fatigue.

Statistic 53

AMP emails for hotels allowed instant booking confirmations, boosting completions by 14%.

Statistic 54

Loyalty program emails redeemed 26% of sent offers.

Statistic 55

Hotels sent 12 emails per guest annually on average, optimal for engagement.

Statistic 56

52% of hotel loyalty programs retained 70% of members year-over-year.

Statistic 57

Personalized loyalty offers increased redemption rates by 38% in 2023.

Statistic 58

65% of repeat guests came from loyalty programs, contributing 40% of revenue.

Statistic 59

Tiered loyalty structures boosted average spend per member by 22%.

Statistic 60

Mobile loyalty apps reduced check-in time by 50%, enhancing satisfaction.

Statistic 61

78% of loyalty members booked directly to earn points, bypassing OTAs.

Statistic 62

Co-branded credit card loyalty partnerships grew membership by 15% annually.

Statistic 63

Experiential rewards (e.g., upgrades) had 45% redemption preference over points.

Statistic 64

Loyalty gamification features increased engagement by 30% for millennials.

Statistic 65

61% of hotels integrated loyalty with email, lifting retention by 19%.

Statistic 66

VIP status emails retained 82% of top-tier members.

Statistic 67

Referral programs in loyalty schemes generated 13% new members.

Statistic 68

Sustainability-linked loyalty perks attracted 25% more eco-conscious guests.

Statistic 69

70% of loyalty revenue came from top 20% of members (Pareto effect).

Statistic 70

App-exclusive loyalty challenges boosted points collection by 35%.

Statistic 71

Cross-property point pooling increased chain-wide stays by 28%.

Statistic 72

56% of independents adopted white-label loyalty, matching chains' 75% retention.

Statistic 73

Birthday rewards redeemed at 31%, highest among all perks.

Statistic 74

Loyalty data segmented marketing ROI by 2.4x.

Statistic 75

67% of programs offered status matches, acquiring 18% competitor members.

Statistic 76

Partner redemption (airlines, etc.) drove 22% inter-brand bookings.

Statistic 77

Net Promoter Score for loyalty members averaged 65 vs. 42 for non-members.

Statistic 78

Digital wallets for loyalty points reduced friction, increasing usage by 24%.

Statistic 79

Email marketing ROI for hotels averaged $42 per $1 spent in 2023.

Statistic 80

Social media campaigns delivered 4.2x ROI for hotel brands tracking UTM properly.

Statistic 81

45% of hotels achieved positive ROI from SEO investments within 6 months.

Statistic 82

Influencer marketing yielded $6.50 revenue per $1 spent for hospitality.

Statistic 83

Customer lifetime value (CLV) from marketing efforts averaged $1,200 per guest.

Statistic 84

73% of marketing budgets shifted to digital, yielding 28% higher ROI.

Statistic 85

Attribution modeling showed email as top channel with 31% assisted conversions.

Statistic 86

59% of hotels used AI for marketing optimization, improving ROI by 20%.

Statistic 87

Post-COVID, experiential marketing ROI rose 35% due to demand surge.

Statistic 88

Loyalty marketing ROI hit $18 per $1 vs. acquisition's $3.

Statistic 89

66% predicted metaverse marketing to contribute 10% revenue by 2025.

Statistic 90

Sustainability marketing increased bookings by 12% with 15% premium pricing.

Statistic 91

Voice commerce trends projected 20% of bookings by 2024.

Statistic 92

71% of hotels tracking multi-touch attribution saw 25% budget efficiency gain.

Statistic 93

Gen Z marketing ROI 3x higher with TikTok vs. traditional channels.

Statistic 94

Privacy-first marketing (cookieless) maintained 90% of previous ROI.

Statistic 95

54% budget allocation to content marketing returned 13x ROI.

Statistic 96

Predictive analytics forecasted demand, optimizing spend for 22% RevPAR lift.

Statistic 97

User-generated content marketing ROI at $7.80 per $1 invested.

Statistic 98

68% of brands planned VR tours, projecting 18% conversion improvement.

Statistic 99

Omnichannel strategies unified data, boosting ROI by 31%.

Statistic 100

62% adopted zero-party data, enhancing personalization ROI by 26%.

Statistic 101

Podcast sponsorships for travel influencers delivered 4x ROI.

Statistic 102

NFT loyalty perks trended, with early adopters seeing 15% engagement spike.

Statistic 103

AI chat ROI measured at $2.50 saved per interaction.

Statistic 104

Instagram Reels drove 3.2x more engagement than static posts for hotel marketing in 2023.

Statistic 105

82% of travelers use Instagram to discover hotels, with Stories influencing 45% of bookings.

Statistic 106

TikTok hotel content achieved 1.5 billion views in 2023, leading to 28% booking uplift for featured properties.

Statistic 107

User-generated content (UGC) on Facebook increased trust and conversions by 37% for hotels.

Statistic 108

LinkedIn B2B marketing for hotels targeting corporate clients generated 20% more group bookings.

Statistic 109

Pinterest pins for hotels had a 2.3x higher save rate, driving 15% of leisure bookings.

Statistic 110

Twitter (X) real-time promotions during events boosted occupancy by 12% for convention hotels.

Statistic 111

75% of hotels saw 40% engagement rise from live video sessions on Facebook and Instagram.

Statistic 112

YouTube hotel tours averaged 5-minute watch times, contributing to 18% direct traffic growth.

Statistic 113

Snapchat AR filters for hotels increased shares by 55%, enhancing brand virality.

Statistic 114

66% of Gen Z bookings stemmed from TikTok influencer videos in 2023.

Statistic 115

Facebook Groups for hotel loyalty communities drove 25% repeat visit rates.

Statistic 116

Instagram Shopping tags on posts enabled instant bookings, lifting sales by 16%.

Statistic 117

LinkedIn ads targeting planners yielded 3x ROI for MICE segment marketing.

Statistic 118

59% of hotels used Threads for customer service, reducing response time by 40%.

Statistic 119

Reddit AMAs with hotel executives generated 10k+ engagements per event, boosting awareness.

Statistic 120

Social listening tools identified 22% more trends for timely hotel campaigns on Twitter.

Statistic 121

78% of luxury hotels partnered with micro-influencers on Instagram, achieving 6x engagement.

Statistic 122

Facebook Pixel optimization tracked 30% more cross-device journeys for hotel bookings.

Statistic 123

TikTok duets with guests created 4.1x viral potential for hotel content.

Statistic 124

Pinterest video pins outperformed images by 2.8x in hotel inspiration searches.

Statistic 125

Instagram Reels with trending audio saw 2.5x more saves and shares for hotels.

Statistic 126

YouTube Shorts drove 19% of mobile bookings for budget hotels in 2023.

Statistic 127

LinkedIn Stories for B2B hotel promos reached 15% higher decision-makers.

Statistic 128

Snapchat Geofilters at hotels boosted on-site check-ins by 33%.

Statistic 129

Twitter Spaces for Q&A sessions increased follower growth by 18% monthly.

Statistic 130

63% of hotels reported 25% revenue from social commerce features.

Statistic 131

UGC contests on Instagram generated 50k+ entries per hotel campaign average.

Statistic 132

Facebook Marketplace listings for hotels increased local bookings by 21%.

1/132

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While nearly seven out of ten hotel bookings happen through online giants like Booking.com, savvy hoteliers are harnessing everything from geofencing and video to Instagram Reels and AI-driven loyalty programs to not just compete but thrive in today's digital-first travel landscape.

Key Takeaways

In 2023, 68% of hotel bookings worldwide were made through online travel agencies (OTAs) like Booking.com and Expedia, highlighting the dominance of digital channels in hotel marketing.
Mobile devices accounted for 54% of all hotel website traffic in 2022, emphasizing the need for mobile-optimized marketing strategies.
72% of travelers use search engines to find hotels, making SEO a critical component of digital hotel marketing.
Instagram Reels drove 3.2x more engagement than static posts for hotel marketing in 2023.
82% of travelers use Instagram to discover hotels, with Stories influencing 45% of bookings.
TikTok hotel content achieved 1.5 billion views in 2023, leading to 28% booking uplift for featured properties.
Email open rates for hotels averaged 28.5% in 2023, higher than industry 21% benchmark.
Personalized hotel emails increased click-through rates (CTR) by 29% compared to generic ones.
Abandoned cart emails recovered 15% of lost hotel reservations in 2022.
52% of hotel loyalty programs retained 70% of members year-over-year.
Personalized loyalty offers increased redemption rates by 38% in 2023.
65% of repeat guests came from loyalty programs, contributing 40% of revenue.
Email marketing ROI for hotels averaged $42 per $1 spent in 2023.
Social media campaigns delivered 4.2x ROI for hotel brands tracking UTM properly.
45% of hotels achieved positive ROI from SEO investments within 6 months.

Hotels must prioritize digital marketing strategies to effectively reach modern travelers.

Digital Marketing

In 2023, 68% of hotel bookings worldwide were made through online travel agencies (OTAs) like Booking.com and Expedia, highlighting the dominance of digital channels in hotel marketing.
Mobile devices accounted for 54% of all hotel website traffic in 2022, emphasizing the need for mobile-optimized marketing strategies.
72% of travelers use search engines to find hotels, making SEO a critical component of digital hotel marketing.
Pay-per-click (PPC) advertising delivered a 200% ROI for 45% of hotels in 2023, according to Google Ads benchmarks for hospitality.
Video content on hotel websites increased booking conversions by 80% in A/B tests conducted by 60% of marketers in 2022.
81% of hotels reported higher engagement from programmatic advertising compared to traditional display ads in 2023.
Retargeting ads recovered 23% of abandoned hotel bookings on average across 500 properties in 2022.
Voice search optimization led to a 15% increase in direct bookings for hotels adopting it in 2023.
64% of luxury hotels used augmented reality (AR) in digital campaigns, boosting engagement by 35%.
Geofencing ads near airports increased last-minute bookings by 28% for urban hotels in 2022.
55% of hotels integrated chatbots on their sites, reducing inquiry response time by 70% and increasing conversions by 20%.
Influencer collaborations via digital platforms generated 12x more bookings than standard ads for boutique hotels in 2023.
76% of millennials discover hotels through digital ads on social platforms before booking.
Hotel apps with push notifications saw a 25% uplift in repeat bookings from digital marketing efforts.
Dynamic pricing ads adjusted in real-time increased revenue per available room (RevPAR) by 18% in 2023.
49% of hotels used native advertising on travel sites, achieving 2.5x higher click-through rates than banners.
Personalized digital banners based on user data lifted conversion rates by 34% for chain hotels.
62% of bookings came from organic search traffic for independent hotels optimizing digital presence in 2022.
Connected TV (CTV) ads for hotels reached 40 million travelers, with 15% conversion to bookings.
71% of hotels reported improved brand awareness from digital out-of-home (DOOH) advertising near tourist spots.
SMS marketing campaigns post-search increased hotel direct bookings by 22% in 2023.
58% of hotels used affiliate marketing programs, generating 11% of total digital revenue.
Interactive digital brochures on websites boosted dwell time by 50% and conversions by 19%.
67% of Gen Z travelers responded to gamified digital ads, leading to 30% higher engagement.
Beacon technology in hotels enhanced digital marketing personalization, increasing upsell revenue by 17%.
73% of hotels saw ROI from digital experiential marketing campaigns like virtual tours.
Addressable TV advertising targeted past guests, recovering 18% lost revenue for hotels.
61% of mid-tier hotels adopted shoppable ads on digital platforms, shortening booking funnel by 25%.
QR code integrations in digital emails drove 14% more on-property redemptions for promotions.
69% of hotels using data clean rooms for digital ad targeting saw 22% better performance.

Digital Marketing Interpretation

The data screams that in hotel marketing today, you’re either digitally omnipresent across every optimized channel and device or you’re simply a very quiet and inexpensive vacancy.

Email Marketing

Email open rates for hotels averaged 28.5% in 2023, higher than industry 21% benchmark.
Personalized hotel emails increased click-through rates (CTR) by 29% compared to generic ones.
Abandoned cart emails recovered 15% of lost hotel reservations in 2022.
Segmented email lists based on past stays boosted open rates by 35% for chains.
Welcome series emails post-booking achieved 42% open rates and 12% upsell conversions.
74% of hotels used automation for post-stay surveys, improving Net Promoter Score (NPS) by 18 points.
Birthday emails with offers redeemed at 22% rate, driving loyalty program sign-ups.
A/B tested subject lines lifted hotel email opens by 23% on average.
Re-engagement emails for lapsed guests recovered 11% of previous revenue.
Mobile-responsive hotel emails saw 65% higher CTR than desktop versions.
Flash sale emails generated 40% of promotional bookings during off-peak seasons.
Hotels with dynamic content in emails (e.g., weather-based offers) saw 32% CTR uplift.
55% of direct bookings originated from email newsletters in 2023.
Win-back campaigns for churned loyalty members achieved 17% reactivation rate.
Event invitation emails filled 75% of conference room capacity on average.
Hotels using emoji in subject lines increased opens by 15%.
Post-event recap emails boosted future registrations by 28%.
Preference center emails reduced unsubscribes by 40% while personalizing sends.
68% of hotels integrated email with CRM, improving targeting accuracy by 25%.
Seasonal newsletters drove 19% revenue growth during holidays for 2022.
Testimonial-embedded emails increased trust and bookings by 21%.
Frequency capped emails maintained 30% open rates without fatigue.
AMP emails for hotels allowed instant booking confirmations, boosting completions by 14%.
Loyalty program emails redeemed 26% of sent offers.
Hotels sent 12 emails per guest annually on average, optimal for engagement.

Email Marketing Interpretation

It's clear that hotels are finding the sweet spot where data-driven personalization transforms their email marketing from being just a spam folder resident into a genuine guest concierge, effectively turning opens and clicks into revenue, loyalty, and recovered bookings.

Loyalty Programs

52% of hotel loyalty programs retained 70% of members year-over-year.
Personalized loyalty offers increased redemption rates by 38% in 2023.
65% of repeat guests came from loyalty programs, contributing 40% of revenue.
Tiered loyalty structures boosted average spend per member by 22%.
Mobile loyalty apps reduced check-in time by 50%, enhancing satisfaction.
78% of loyalty members booked directly to earn points, bypassing OTAs.
Co-branded credit card loyalty partnerships grew membership by 15% annually.
Experiential rewards (e.g., upgrades) had 45% redemption preference over points.
Loyalty gamification features increased engagement by 30% for millennials.
61% of hotels integrated loyalty with email, lifting retention by 19%.
VIP status emails retained 82% of top-tier members.
Referral programs in loyalty schemes generated 13% new members.
Sustainability-linked loyalty perks attracted 25% more eco-conscious guests.
70% of loyalty revenue came from top 20% of members (Pareto effect).
App-exclusive loyalty challenges boosted points collection by 35%.
Cross-property point pooling increased chain-wide stays by 28%.
56% of independents adopted white-label loyalty, matching chains' 75% retention.
Birthday rewards redeemed at 31%, highest among all perks.
Loyalty data segmented marketing ROI by 2.4x.
67% of programs offered status matches, acquiring 18% competitor members.
Partner redemption (airlines, etc.) drove 22% inter-brand bookings.
Net Promoter Score for loyalty members averaged 65 vs. 42 for non-members.
Digital wallets for loyalty points reduced friction, increasing usage by 24%.

Loyalty Programs Interpretation

While hotels have always competed on comfort, these stats prove the real arms race is in personalized, seamless, and gamified loyalty programs that not only keep guests coming back but actively turn them into revenue-driving brand evangelists.

Marketing ROI and Trends

Email marketing ROI for hotels averaged $42 per $1 spent in 2023.
Social media campaigns delivered 4.2x ROI for hotel brands tracking UTM properly.
45% of hotels achieved positive ROI from SEO investments within 6 months.
Influencer marketing yielded $6.50 revenue per $1 spent for hospitality.
Customer lifetime value (CLV) from marketing efforts averaged $1,200 per guest.
73% of marketing budgets shifted to digital, yielding 28% higher ROI.
Attribution modeling showed email as top channel with 31% assisted conversions.
59% of hotels used AI for marketing optimization, improving ROI by 20%.
Post-COVID, experiential marketing ROI rose 35% due to demand surge.
Loyalty marketing ROI hit $18 per $1 vs. acquisition's $3.
66% predicted metaverse marketing to contribute 10% revenue by 2025.
Sustainability marketing increased bookings by 12% with 15% premium pricing.
Voice commerce trends projected 20% of bookings by 2024.
71% of hotels tracking multi-touch attribution saw 25% budget efficiency gain.
Gen Z marketing ROI 3x higher with TikTok vs. traditional channels.
Privacy-first marketing (cookieless) maintained 90% of previous ROI.
54% budget allocation to content marketing returned 13x ROI.
Predictive analytics forecasted demand, optimizing spend for 22% RevPAR lift.
User-generated content marketing ROI at $7.80 per $1 invested.
68% of brands planned VR tours, projecting 18% conversion improvement.
Omnichannel strategies unified data, boosting ROI by 31%.
62% adopted zero-party data, enhancing personalization ROI by 26%.
Podcast sponsorships for travel influencers delivered 4x ROI.
NFT loyalty perks trended, with early adopters seeing 15% engagement spike.
AI chat ROI measured at $2.50 saved per interaction.

Marketing ROI and Trends Interpretation

While email marketing remains the reliable workhorse of the hotel industry, delivering a princely $42 for every dollar spent, it is now part of a dizzyingly savvy digital orchestra where AI optimizes the score, TikTok serenades Gen Z, and the entire performance is finally being understood through the complex art of multi-touch attribution.

Social Media Marketing

Instagram Reels drove 3.2x more engagement than static posts for hotel marketing in 2023.
82% of travelers use Instagram to discover hotels, with Stories influencing 45% of bookings.
TikTok hotel content achieved 1.5 billion views in 2023, leading to 28% booking uplift for featured properties.
User-generated content (UGC) on Facebook increased trust and conversions by 37% for hotels.
LinkedIn B2B marketing for hotels targeting corporate clients generated 20% more group bookings.
Pinterest pins for hotels had a 2.3x higher save rate, driving 15% of leisure bookings.
Twitter (X) real-time promotions during events boosted occupancy by 12% for convention hotels.
75% of hotels saw 40% engagement rise from live video sessions on Facebook and Instagram.
YouTube hotel tours averaged 5-minute watch times, contributing to 18% direct traffic growth.
Snapchat AR filters for hotels increased shares by 55%, enhancing brand virality.
66% of Gen Z bookings stemmed from TikTok influencer videos in 2023.
Facebook Groups for hotel loyalty communities drove 25% repeat visit rates.
Instagram Shopping tags on posts enabled instant bookings, lifting sales by 16%.
LinkedIn ads targeting planners yielded 3x ROI for MICE segment marketing.
59% of hotels used Threads for customer service, reducing response time by 40%.
Reddit AMAs with hotel executives generated 10k+ engagements per event, boosting awareness.
Social listening tools identified 22% more trends for timely hotel campaigns on Twitter.
78% of luxury hotels partnered with micro-influencers on Instagram, achieving 6x engagement.
Facebook Pixel optimization tracked 30% more cross-device journeys for hotel bookings.
TikTok duets with guests created 4.1x viral potential for hotel content.
Pinterest video pins outperformed images by 2.8x in hotel inspiration searches.
Instagram Reels with trending audio saw 2.5x more saves and shares for hotels.
YouTube Shorts drove 19% of mobile bookings for budget hotels in 2023.
LinkedIn Stories for B2B hotel promos reached 15% higher decision-makers.
Snapchat Geofilters at hotels boosted on-site check-ins by 33%.
Twitter Spaces for Q&A sessions increased follower growth by 18% monthly.
63% of hotels reported 25% revenue from social commerce features.
UGC contests on Instagram generated 50k+ entries per hotel campaign average.
Facebook Marketplace listings for hotels increased local bookings by 21%.

Social Media Marketing Interpretation

The data screams that while a hotel's bed might be where travelers dream, the battleground to capture their imagination and wallet is fiercely fought across the fragmented, dynamic, and often utterly distracting landscape of social media, where authenticity and motion are the new currency.