GITNUXREPORT 2026

Marketing In The Foodservice Industry Statistics

Rising digital marketing budgets are reshaping the foodservice industry globally.

Min-ji Park

Research Analyst focused on sustainability and consumer trends.

First published: Feb 13, 2026

Our Commitment to Accuracy

Rigorous fact-checking · Reputable sources · Regular updatesLearn more

Statistic 1

TV ad recall for foodservice brands averaged 42% among viewers 2023

Statistic 2

Out-of-home (OOH) billboards drove 18% uplift in nearby restaurant traffic 2023

Statistic 3

Direct mail coupons redeemed at 9.2% rate for local eateries 2023

Statistic 4

Radio ads generated 2.5x ROI for QSR lunch promotions 2023

Statistic 5

Print menu inserts boosted upsell by 27% in full-service 2023

Statistic 6

Partnership promotions with ride-share apps increased orders 35% 2023

Statistic 7

Email newsletters open rates peaked at 32% for seasonal promotions 2023

Statistic 8

Loyalty program cross-promotions lifted retention 41% 2023

Statistic 9

Pop-up events marketing ROI 6.1:1 average 2023

Statistic 10

SMS blast promotions achieved 12% redemption rate 2023

Statistic 11

In-store digital signage increased basket size 15% 2023

Statistic 12

Co-branded merchandise sales up 22% from promo campaigns 2023

Statistic 13

Podcast sponsorships reached 8M listeners for food brands 2023

Statistic 14

Guerrilla marketing stunts went viral for 14 brands, +50% buzz 2023

Statistic 15

Referral program ads acquired 29% new customers cost-effectively 2023

Statistic 16

Holiday-themed TV spots lifted sales 19% during peaks 2023

Statistic 17

Billboard geo-fencing tied to apps boosted visits 24% 2023

Statistic 18

Newspaper inserts drove 11% senior demographic traffic 2023

Statistic 19

Trade show booths generated 3,200 leads per major event avg 2023

Statistic 20

Flash sale emails converted at 8.7% 2023 foodservice

Statistic 21

45% of foodservice marketing budgets allocated to TV and OOH in 2023 for brand awareness

Statistic 22

76% of U.S. consumers aged 18-34 influenced by social media in dining choices 2023

Statistic 23

89% of diners check online reviews before visiting foodservice outlets 2023

Statistic 24

Sustainability claims in marketing swayed 64% of millennials to choose restaurants 2023

Statistic 25

55% of consumers preferred brands with personalized marketing offers 2023 foodservice

Statistic 26

Health-focused menu marketing increased visits by 33% among boomers 2023

Statistic 27

92% of Gen Z valued authenticity in foodservice brand messaging on social 2023

Statistic 28

Price promotions influenced 78% of QSR visits during inflation 2023

Statistic 29

67% of families chose kid-friendly marketing campaigns for dining 2023

Statistic 30

Ethnic cuisine marketing grew appeal by 41% among diverse consumers 2023

Statistic 31

81% of remote workers sought delivery marketing tailored to WFH 2023

Statistic 32

Visual content influenced 73% of impulse dining decisions 2023

Statistic 33

59% avoided brands with negative social proof in reviews 2023

Statistic 34

Local sourcing claims boosted loyalty by 52% in surveys 2023

Statistic 35

70% of women prioritized allergen-free marketing transparency 2023

Statistic 36

Gamified loyalty apps engaged 48% more frequent diners 2023

Statistic 37

83% of seniors responded to nostalgic branding campaigns 2023

Statistic 38

Plant-based options marketing attracted 39% crossover from omnivores 2023

Statistic 39

65% influenced by employee stories in social marketing 2023

Statistic 40

Contactless payment promotions sped adoption to 94% 2023

Statistic 41

77% of urban dwellers favored eco-packaging ads 2023

Statistic 42

Experiential marketing events drew 61% repeat visits 2023

Statistic 43

75% of U.S. restaurants used SEO in digital marketing strategies in 2023, driving 22% traffic increase

Statistic 44

Email marketing open rates for foodservice averaged 28.5% in 2023, highest among industries

Statistic 45

62% of consumers discovered new restaurants via Google search in 2023

Statistic 46

PPC ad click-through rates for foodservice reached 4.1% in 2023 on Google Ads

Statistic 47

81% of foodservice businesses invested in website optimization, boosting conversions by 35%

Statistic 48

Mobile app downloads for restaurant loyalty programs grew 45% YoY to 120 million in 2023 U.S.

Statistic 49

Online ordering platforms saw 58% of marketing focused on app promotions in 2023

Statistic 50

Foodservice Google My Business engagement up 40% in 2023, with 2.3 reviews per location average

Statistic 51

55% of digital ad spend in foodservice went to programmatic advertising in 2023

Statistic 52

Voice search optimization adopted by 34% of restaurants, increasing local traffic 19%

Statistic 53

Foodservice e-commerce marketing ROI hit 5.8:1 for personalized campaigns in 2023

Statistic 54

72% of millennials engaged with AR menu previews in restaurant apps 2023

Statistic 55

SMS marketing response rates for promotions averaged 19% in foodservice 2023

Statistic 56

49% of foodservice sites used chatbots, reducing inquiry response time by 67%

Statistic 57

Video content on restaurant websites boosted dwell time by 88% in 2023 studies

Statistic 58

Affiliate marketing partnerships grew 30% in foodservice, generating $450M revenue 2023

Statistic 59

66% of online foodservice ads targeted location-based services in 2023

Statistic 60

Conversion rates from digital display ads in foodservice hit 2.7% average 2023

Statistic 61

Foodservice webinars and virtual events marketing reached 15M attendees 2023

Statistic 62

78% of restaurants used content marketing, with blogs driving 55% more leads

Statistic 63

Native advertising click rates 3x higher than banners at 0.45% for foodservice 2023

Statistic 64

92% of foodservice digital campaigns tracked with Google Analytics in 2023

Statistic 65

Retargeting ads recovered 25% of abandoned online orders in foodservice 2023

Statistic 66

In 2023, the U.S. foodservice marketing budget reached $12.5 billion, with a 7.2% year-over-year increase driven by digital channels

Statistic 67

Global foodservice industry marketing spend is projected to grow at a CAGR of 5.8% from 2023 to 2030, reaching $45 billion by 2030

Statistic 68

Quick-service restaurants (QSRs) allocated 42% of their marketing budgets to digital advertising in 2023, up from 35% in 2021

Statistic 69

Full-service restaurants saw a 15% increase in marketing expenditures per location in 2022, averaging $250,000 annually

Statistic 70

Foodservice marketing in Asia-Pacific grew by 9.1% in 2023, fueled by urbanization and rising disposable incomes

Statistic 71

U.S. restaurant chains invested $8.2 billion in marketing in 2023, representing 3.5% of total revenue

Statistic 72

The foodservice sector's marketing ROI averaged 4.2:1 in 2023 for top performers using data analytics

Statistic 73

Europe foodservice marketing budgets increased 6.4% YoY in 2023 to €10.3 billion amid post-pandemic recovery

Statistic 74

Independent restaurants boosted marketing spend by 22% in 2023, focusing on local SEO

Statistic 75

Latin America foodservice marketing projected to hit $4.8 billion by 2027 at 8.2% CAGR

Statistic 76

68% of foodservice operators increased digital marketing budgets by at least 20% in 2023

Statistic 77

U.S. foodservice digital marketing spend hit $5.1 billion in 2023, 41% of total marketing

Statistic 78

Ghost kitchen marketing budgets grew 35% YoY to $1.2 billion globally in 2023

Statistic 79

Casual dining segment marketing spend rose 12% to $3.4 billion in U.S. 2023

Statistic 80

Food trucks allocated 55% of budgets to social media marketing in 2023, totaling $450 million U.S.

Statistic 81

Hotel foodservice marketing increased 18% to $2.1 billion globally in 2023

Statistic 82

Institutional foodservice marketing budgets stabilized at $6.7 billion U.S. in 2023 post-COVID

Statistic 83

Middle East foodservice marketing grew 11.3% to $1.9 billion in 2023 driven by tourism

Statistic 84

Vegan/plant-based foodservice marketing spend surged 28% to $800 million U.S. 2023

Statistic 85

Delivery-only brands marketing budgets hit $900 million globally in 2023, up 40%

Statistic 86

U.S. fine dining marketing per venue averaged $450,000 in 2023, +10% YoY

Statistic 87

Africa foodservice marketing projected CAGR 7.5% to $2.5 billion by 2028

Statistic 88

Bar and pub marketing spend U.S. $1.8 billion in 2023, +14% recovery

Statistic 89

Sustainable foodservice marketing budgets up 25% to $1.1 billion globally 2023

Statistic 90

Coffee shop chain marketing totaled $2.3 billion U.S. 2023, 28% digital

Statistic 91

Instagram ad engagement for foodservice posts averaged 1.2% in 2023

Statistic 92

84% of restaurants active on TikTok saw 30% follower growth in 2023

Statistic 93

Influencer collaborations drove 22% of new customer acquisitions for QSRs in 2023

Statistic 94

Facebook Live videos for foodservice generated 6x more interactions than photos 2023

Statistic 95

67% of Gen Z discovered foodservice brands via YouTube shorts in 2023

Statistic 96

LinkedIn B2B marketing for foodservice suppliers reached 12M impressions monthly 2023

Statistic 97

User-generated content on Instagram boosted trust by 79% for restaurants 2023

Statistic 98

Twitter (X) sentiment analysis showed 88% positive for promo hashtags in foodservice 2023

Statistic 99

Pinterest pins for recipes drove 4x traffic to foodservice sites in 2023

Statistic 100

Snapchat AR filters used by 45% of chains, increasing engagement 50% 2023

Statistic 101

Micro-influencers (10k-50k followers) yielded 60% higher ROI for foodservice 2023

Statistic 102

71% of foodservice posts on Instagram Reels had 2.5x views vs static 2023

Statistic 103

Facebook groups for local foodies grew 35%, driving 18% foot traffic 2023

Statistic 104

YouTube ad skip rates lowest at 22% for foodservice storytelling videos 2023

Statistic 105

56% of influencers partnered with foodservice disclosed sponsorships, per FTC 2023

Statistic 106

TikTok challenges generated 150M views for top foodservice brands 2023

Statistic 107

LinkedIn video posts engagement up 49% for B2B foodservice marketing 2023

Statistic 108

82% of consumers shared positive foodservice experiences on social media 2023

Statistic 109

Instagram Stories swipe-up rates 15% for foodservice promotions 2023

Statistic 110

Celebrity endorsements on social boosted sales 28% for partnered chains 2023

1/110

Sources

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While the foodservice industry is spending billions to capture your attention, the real story is how every click, craving, and conversion is being reshaped by a marketing revolution sweeping from food trucks to fine dining.

Key Takeaways

In 2023, the U.S. foodservice marketing budget reached $12.5 billion, with a 7.2% year-over-year increase driven by digital channels
Global foodservice industry marketing spend is projected to grow at a CAGR of 5.8% from 2023 to 2030, reaching $45 billion by 2030
Quick-service restaurants (QSRs) allocated 42% of their marketing budgets to digital advertising in 2023, up from 35% in 2021
75% of U.S. restaurants used SEO in digital marketing strategies in 2023, driving 22% traffic increase
Email marketing open rates for foodservice averaged 28.5% in 2023, highest among industries
62% of consumers discovered new restaurants via Google search in 2023
Instagram ad engagement for foodservice posts averaged 1.2% in 2023
84% of restaurants active on TikTok saw 30% follower growth in 2023
Influencer collaborations drove 22% of new customer acquisitions for QSRs in 2023
76% of U.S. consumers aged 18-34 influenced by social media in dining choices 2023
89% of diners check online reviews before visiting foodservice outlets 2023
Sustainability claims in marketing swayed 64% of millennials to choose restaurants 2023
TV ad recall for foodservice brands averaged 42% among viewers 2023
Out-of-home (OOH) billboards drove 18% uplift in nearby restaurant traffic 2023
Direct mail coupons redeemed at 9.2% rate for local eateries 2023

Rising digital marketing budgets are reshaping the foodservice industry globally.

Advertising and Promotion Strategies

TV ad recall for foodservice brands averaged 42% among viewers 2023
Out-of-home (OOH) billboards drove 18% uplift in nearby restaurant traffic 2023
Direct mail coupons redeemed at 9.2% rate for local eateries 2023
Radio ads generated 2.5x ROI for QSR lunch promotions 2023
Print menu inserts boosted upsell by 27% in full-service 2023
Partnership promotions with ride-share apps increased orders 35% 2023
Email newsletters open rates peaked at 32% for seasonal promotions 2023
Loyalty program cross-promotions lifted retention 41% 2023
Pop-up events marketing ROI 6.1:1 average 2023
SMS blast promotions achieved 12% redemption rate 2023
In-store digital signage increased basket size 15% 2023
Co-branded merchandise sales up 22% from promo campaigns 2023
Podcast sponsorships reached 8M listeners for food brands 2023
Guerrilla marketing stunts went viral for 14 brands, +50% buzz 2023
Referral program ads acquired 29% new customers cost-effectively 2023
Holiday-themed TV spots lifted sales 19% during peaks 2023
Billboard geo-fencing tied to apps boosted visits 24% 2023
Newspaper inserts drove 11% senior demographic traffic 2023
Trade show booths generated 3,200 leads per major event avg 2023
Flash sale emails converted at 8.7% 2023 foodservice
45% of foodservice marketing budgets allocated to TV and OOH in 2023 for brand awareness

Advertising and Promotion Strategies Interpretation

In a world obsessed with digital, it seems the tastiest marketing cocktail for foodservice mixes a potent, memorable brand punch on TV and billboards with a diverse, nimble garnish of everything from radio and mail to guerrilla stunts and digital upsells, proving that while reach reminds, relevance rings the register.

Consumer Preferences and Behavior

76% of U.S. consumers aged 18-34 influenced by social media in dining choices 2023
89% of diners check online reviews before visiting foodservice outlets 2023
Sustainability claims in marketing swayed 64% of millennials to choose restaurants 2023
55% of consumers preferred brands with personalized marketing offers 2023 foodservice
Health-focused menu marketing increased visits by 33% among boomers 2023
92% of Gen Z valued authenticity in foodservice brand messaging on social 2023
Price promotions influenced 78% of QSR visits during inflation 2023
67% of families chose kid-friendly marketing campaigns for dining 2023
Ethnic cuisine marketing grew appeal by 41% among diverse consumers 2023
81% of remote workers sought delivery marketing tailored to WFH 2023
Visual content influenced 73% of impulse dining decisions 2023
59% avoided brands with negative social proof in reviews 2023
Local sourcing claims boosted loyalty by 52% in surveys 2023
70% of women prioritized allergen-free marketing transparency 2023
Gamified loyalty apps engaged 48% more frequent diners 2023
83% of seniors responded to nostalgic branding campaigns 2023
Plant-based options marketing attracted 39% crossover from omnivores 2023
65% influenced by employee stories in social marketing 2023
Contactless payment promotions sped adoption to 94% 2023
77% of urban dwellers favored eco-packaging ads 2023
Experiential marketing events drew 61% repeat visits 2023

Consumer Preferences and Behavior Interpretation

While today's diner might be wooed by personalized offers and swayed by sustainability, their ultimate loyalty is a fickle prize, won only by restaurants that can master the art of being authentic on Instagram, trustworthy in reviews, and relevant to everyone from the remote worker to the boomer, all without forgetting that even the most virtuous avocado toast still needs to look delicious in a photo.

Digital and Online Marketing

75% of U.S. restaurants used SEO in digital marketing strategies in 2023, driving 22% traffic increase
Email marketing open rates for foodservice averaged 28.5% in 2023, highest among industries
62% of consumers discovered new restaurants via Google search in 2023
PPC ad click-through rates for foodservice reached 4.1% in 2023 on Google Ads
81% of foodservice businesses invested in website optimization, boosting conversions by 35%
Mobile app downloads for restaurant loyalty programs grew 45% YoY to 120 million in 2023 U.S.
Online ordering platforms saw 58% of marketing focused on app promotions in 2023
Foodservice Google My Business engagement up 40% in 2023, with 2.3 reviews per location average
55% of digital ad spend in foodservice went to programmatic advertising in 2023
Voice search optimization adopted by 34% of restaurants, increasing local traffic 19%
Foodservice e-commerce marketing ROI hit 5.8:1 for personalized campaigns in 2023
72% of millennials engaged with AR menu previews in restaurant apps 2023
SMS marketing response rates for promotions averaged 19% in foodservice 2023
49% of foodservice sites used chatbots, reducing inquiry response time by 67%
Video content on restaurant websites boosted dwell time by 88% in 2023 studies
Affiliate marketing partnerships grew 30% in foodservice, generating $450M revenue 2023
66% of online foodservice ads targeted location-based services in 2023
Conversion rates from digital display ads in foodservice hit 2.7% average 2023
Foodservice webinars and virtual events marketing reached 15M attendees 2023
78% of restaurants used content marketing, with blogs driving 55% more leads
Native advertising click rates 3x higher than banners at 0.45% for foodservice 2023
92% of foodservice digital campaigns tracked with Google Analytics in 2023
Retargeting ads recovered 25% of abandoned online orders in foodservice 2023

Digital and Online Marketing Interpretation

Despite restaurateurs' age-old belief that the best marketing happens over a sizzling grill, these numbers prove their future is being won not on the stovetop, but by cleverly optimizing every digital pixel to court a smartphone-wielding public that discovers, orders, and reviews with a tap.

Market Size and Growth

In 2023, the U.S. foodservice marketing budget reached $12.5 billion, with a 7.2% year-over-year increase driven by digital channels
Global foodservice industry marketing spend is projected to grow at a CAGR of 5.8% from 2023 to 2030, reaching $45 billion by 2030
Quick-service restaurants (QSRs) allocated 42% of their marketing budgets to digital advertising in 2023, up from 35% in 2021
Full-service restaurants saw a 15% increase in marketing expenditures per location in 2022, averaging $250,000 annually
Foodservice marketing in Asia-Pacific grew by 9.1% in 2023, fueled by urbanization and rising disposable incomes
U.S. restaurant chains invested $8.2 billion in marketing in 2023, representing 3.5% of total revenue
The foodservice sector's marketing ROI averaged 4.2:1 in 2023 for top performers using data analytics
Europe foodservice marketing budgets increased 6.4% YoY in 2023 to €10.3 billion amid post-pandemic recovery
Independent restaurants boosted marketing spend by 22% in 2023, focusing on local SEO
Latin America foodservice marketing projected to hit $4.8 billion by 2027 at 8.2% CAGR
68% of foodservice operators increased digital marketing budgets by at least 20% in 2023
U.S. foodservice digital marketing spend hit $5.1 billion in 2023, 41% of total marketing
Ghost kitchen marketing budgets grew 35% YoY to $1.2 billion globally in 2023
Casual dining segment marketing spend rose 12% to $3.4 billion in U.S. 2023
Food trucks allocated 55% of budgets to social media marketing in 2023, totaling $450 million U.S.
Hotel foodservice marketing increased 18% to $2.1 billion globally in 2023
Institutional foodservice marketing budgets stabilized at $6.7 billion U.S. in 2023 post-COVID
Middle East foodservice marketing grew 11.3% to $1.9 billion in 2023 driven by tourism
Vegan/plant-based foodservice marketing spend surged 28% to $800 million U.S. 2023
Delivery-only brands marketing budgets hit $900 million globally in 2023, up 40%
U.S. fine dining marketing per venue averaged $450,000 in 2023, +10% YoY
Africa foodservice marketing projected CAGR 7.5% to $2.5 billion by 2028
Bar and pub marketing spend U.S. $1.8 billion in 2023, +14% recovery
Sustainable foodservice marketing budgets up 25% to $1.1 billion globally 2023
Coffee shop chain marketing totaled $2.3 billion U.S. 2023, 28% digital

Market Size and Growth Interpretation

As our screens become more delicious than our plates, the global foodservice industry is putting its money where our mouths are, with a relentless digital pivot proving you can, in fact, buy love—or at least a very loyal customer—for about $12.5 billion and climbing.

Social Media and Influencer Marketing

Instagram ad engagement for foodservice posts averaged 1.2% in 2023
84% of restaurants active on TikTok saw 30% follower growth in 2023
Influencer collaborations drove 22% of new customer acquisitions for QSRs in 2023
Facebook Live videos for foodservice generated 6x more interactions than photos 2023
67% of Gen Z discovered foodservice brands via YouTube shorts in 2023
LinkedIn B2B marketing for foodservice suppliers reached 12M impressions monthly 2023
User-generated content on Instagram boosted trust by 79% for restaurants 2023
Twitter (X) sentiment analysis showed 88% positive for promo hashtags in foodservice 2023
Pinterest pins for recipes drove 4x traffic to foodservice sites in 2023
Snapchat AR filters used by 45% of chains, increasing engagement 50% 2023
Micro-influencers (10k-50k followers) yielded 60% higher ROI for foodservice 2023
71% of foodservice posts on Instagram Reels had 2.5x views vs static 2023
Facebook groups for local foodies grew 35%, driving 18% foot traffic 2023
YouTube ad skip rates lowest at 22% for foodservice storytelling videos 2023
56% of influencers partnered with foodservice disclosed sponsorships, per FTC 2023
TikTok challenges generated 150M views for top foodservice brands 2023
LinkedIn video posts engagement up 49% for B2B foodservice marketing 2023
82% of consumers shared positive foodservice experiences on social media 2023
Instagram Stories swipe-up rates 15% for foodservice promotions 2023
Celebrity endorsements on social boosted sales 28% for partnered chains 2023

Social Media and Influencer Marketing Interpretation

While restaurants are still trying to find the secret sauce, it seems the winning recipe in 2023 was a generous pinch of TikTok, a dash of genuine customer content, and a full cup of making sure your marketing feels human on every single platform.