GITNUXREPORT 2025

Marketing In The Ev Industry Statistics

Effective digital marketing, influencer partnerships, and sustainability messaging drive EV sales.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

60% of EV marketers found that sustainability messaging positively impacts brand perception

Statistic 2

62% of consumers trust brands that actively communicate about charging infrastructure and electric technology

Statistic 3

36% of marketers report that integrating sustainability branding has increased trust among EV consumers

Statistic 4

55% of marketers see customer testimonials as critical for EV marketing success

Statistic 5

54% of EV consumers said they would consider switching brands if they found better marketing messaging elsewhere

Statistic 6

68% of EV buyers are influenced by online video reviews before making a purchase

Statistic 7

55% of EV buyers noted that test drive videos shared on social media influenced their decision

Statistic 8

46% of potential buyers say interactive online tools, like savings calculators, influence their purchase decision

Statistic 9

48% of EV buyers mentioned that ease of access to online resources influenced their decision

Statistic 10

EV-specific content marketing has increased by 45% over the past two years

Statistic 11

72% of EV brands are now leveraging video content to educate consumers

Statistic 12

42% of automotive marketers plan to increase their influencer collaborations specifically for EV models

Statistic 13

48% of EV manufacturers report success with targeted email marketing campaigns

Statistic 14

60% of EV marketing campaigns include data-driven insights to personalize consumer experiences

Statistic 15

44% of OEMs have increased their investment in SEO strategies to improve EV visibility online

Statistic 16

40% of automotive marketing campaigns for EVs include digital promotions like webinars and live Q&A sessions

Statistic 17

69% of EV brands have seen improved lead quality following targeted content and digital advertising efforts

Statistic 18

52% of automotive advertisers are planning to increase their content marketing efforts for EVs in 2024

Statistic 19

53% of consumers are more likely to share positive EV experiences if prompted by brand-driven social media campaigns

Statistic 20

66% of EV-specific digital ads resulted in higher engagement rates compared to traditional automotive ads

Statistic 21

69% of EV brands have dedicated digital campaigns highlighting battery technology

Statistic 22

65% of EV buyers stated that the availability of charging stations influenced their purchase decision

Statistic 23

70% of automotive marketing budgets are now allocated to digital channels

Statistic 24

80% of EV buyers researched charging solutions before purchase

Statistic 25

55% of consumers interested in EVs cited environmental concerns as a primary motivation

Statistic 26

58% of automotive brands now include EV-specific messaging in their marketing campaigns

Statistic 27

AI-based personalized marketing campaigns have increased engagement rates by 35% in EV campaigns

Statistic 28

67% of EV car buyers said they were more likely to purchase if they received targeted social media ads

Statistic 29

50% of marketing professionals believe influencer marketing will be crucial for EV sales in 2024

Statistic 30

37% of consumers use online reviews as a key factor in choosing an EV

Statistic 31

33% of EV campaigns include virtual showrooms or AR experiences

Statistic 32

The average time spent viewing EV related content on social media increased by 25% in 2023

Statistic 33

78% of prospective EV buyers prefer brands that demonstrate transparency about charging infrastructure and battery life

Statistic 34

49% of consumers say their understanding of EV charging has improved due to targeted digital campaigns

Statistic 35

35% of consumers discovered EV models through social media influencers

Statistic 36

53% of prospective EV buyers are influenced by social proof in the form of testimonials and reviews

Statistic 37

83% of consumers are more likely to consider an EV from a brand that provides detailed charging and battery information online

Statistic 38

47% of potential EV buyers have interacted with virtual or augmented reality experiences during their research process

Statistic 39

74% of EV users access information via smartphones, making mobile optimization essential for marketing success

Statistic 40

51% of consumers expressed that their understanding of EV subsidies and incentives improved due to targeted digital campaigns

Statistic 41

43% of EV prospects view manufacturer’s commitment to innovation as a key decision factor

Statistic 42

59% of EV marketing campaigns focus on long-term cost savings and financial benefits

Statistic 43

76% of consumers are influenced by online peer reviews for EV research

Statistic 44

65% of EV enthusiasts actively follow industry news and updates on social media

Statistic 45

84% of consumers trust brands that communicate about environmental benefits and sustainability

Statistic 46

The global EV market’s advertising expenditure reached $1.2 billion in 2023, a 20% increase from 2022

Statistic 47

59% of automotive marketers are investing in paid social media advertising for EVs

Statistic 48

81% of automotive brands plan to increase their investment in digital marketing channels for EV promotion in 2024

Statistic 49

60% of automotive brands plan to increase their investment in influencer marketing for EV promotion in 2024

Statistic 50

45% of EV-related online searches originate from mobile devices

Statistic 51

45% of online EV searches are performed via voice assistants, emphasizing the importance of voice search optimization

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Sources

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Key Highlights

65% of EV buyers stated that the availability of charging stations influenced their purchase decision
70% of automotive marketing budgets are now allocated to digital channels
EV-specific content marketing has increased by 45% over the past two years
80% of EV buyers researched charging solutions before purchase
55% of consumers interested in EVs cited environmental concerns as a primary motivation
58% of automotive brands now include EV-specific messaging in their marketing campaigns
The global EV market’s advertising expenditure reached $1.2 billion in 2023, a 20% increase from 2022
45% of EV-related online searches originate from mobile devices
AI-based personalized marketing campaigns have increased engagement rates by 35% in EV campaigns
67% of EV car buyers said they were more likely to purchase if they received targeted social media ads
50% of marketing professionals believe influencer marketing will be crucial for EV sales in 2024
72% of EV brands are now leveraging video content to educate consumers
37% of consumers use online reviews as a key factor in choosing an EV

With over $1.2 billion spent on EV advertising in 2023 and strategic digital campaigns shaping buyer decisions, the electric vehicle industry is revolutionizing its marketing game—making it critical for brands to harness innovative, data-driven, and environmentally focused approaches to connect with the modern, eco-conscious consumer.

Brand Trust and Engagement

60% of EV marketers found that sustainability messaging positively impacts brand perception
62% of consumers trust brands that actively communicate about charging infrastructure and electric technology
36% of marketers report that integrating sustainability branding has increased trust among EV consumers
55% of marketers see customer testimonials as critical for EV marketing success

Brand Trust and Engagement Interpretation

These statistics underscore that in the EV industry, sustainability messaging and transparent communication about charging infrastructure are not just eco-friendly buzzwords—they're essential trust-building tools that can accelerate consumer confidence and ultimately drive adoption.

Consumer Behavior

54% of EV consumers said they would consider switching brands if they found better marketing messaging elsewhere
68% of EV buyers are influenced by online video reviews before making a purchase
55% of EV buyers noted that test drive videos shared on social media influenced their decision
46% of potential buyers say interactive online tools, like savings calculators, influence their purchase decision
48% of EV buyers mentioned that ease of access to online resources influenced their decision

Consumer Behavior Interpretation

These electrifying statistics reveal that today's EV consumers are as easily swayed by engaging online content and smart digital tools as they are by the vehicles themselves, making compelling messaging and accessible online resources key drivers in shifting the landscape of electric vehicle ownership.

Digital Marketing Strategies and Content

EV-specific content marketing has increased by 45% over the past two years
72% of EV brands are now leveraging video content to educate consumers
42% of automotive marketers plan to increase their influencer collaborations specifically for EV models
48% of EV manufacturers report success with targeted email marketing campaigns
60% of EV marketing campaigns include data-driven insights to personalize consumer experiences
44% of OEMs have increased their investment in SEO strategies to improve EV visibility online
40% of automotive marketing campaigns for EVs include digital promotions like webinars and live Q&A sessions
69% of EV brands have seen improved lead quality following targeted content and digital advertising efforts
52% of automotive advertisers are planning to increase their content marketing efforts for EVs in 2024
53% of consumers are more likely to share positive EV experiences if prompted by brand-driven social media campaigns
66% of EV-specific digital ads resulted in higher engagement rates compared to traditional automotive ads
69% of EV brands have dedicated digital campaigns highlighting battery technology

Digital Marketing Strategies and Content Interpretation

As EV brands accelerate their digital strategies—ramping up content, influencers, and personalized campaigns—they're not just sparking consumer interest but also charging ahead to transform electric vehicles from niche to mainstream with data-driven precision.

Market Adoption and Consumer Behavior

65% of EV buyers stated that the availability of charging stations influenced their purchase decision
70% of automotive marketing budgets are now allocated to digital channels
80% of EV buyers researched charging solutions before purchase
55% of consumers interested in EVs cited environmental concerns as a primary motivation
58% of automotive brands now include EV-specific messaging in their marketing campaigns
AI-based personalized marketing campaigns have increased engagement rates by 35% in EV campaigns
67% of EV car buyers said they were more likely to purchase if they received targeted social media ads
50% of marketing professionals believe influencer marketing will be crucial for EV sales in 2024
37% of consumers use online reviews as a key factor in choosing an EV
33% of EV campaigns include virtual showrooms or AR experiences
The average time spent viewing EV related content on social media increased by 25% in 2023
78% of prospective EV buyers prefer brands that demonstrate transparency about charging infrastructure and battery life
49% of consumers say their understanding of EV charging has improved due to targeted digital campaigns
35% of consumers discovered EV models through social media influencers
53% of prospective EV buyers are influenced by social proof in the form of testimonials and reviews
83% of consumers are more likely to consider an EV from a brand that provides detailed charging and battery information online
47% of potential EV buyers have interacted with virtual or augmented reality experiences during their research process
74% of EV users access information via smartphones, making mobile optimization essential for marketing success
51% of consumers expressed that their understanding of EV subsidies and incentives improved due to targeted digital campaigns
43% of EV prospects view manufacturer’s commitment to innovation as a key decision factor
59% of EV marketing campaigns focus on long-term cost savings and financial benefits
76% of consumers are influenced by online peer reviews for EV research
65% of EV enthusiasts actively follow industry news and updates on social media
84% of consumers trust brands that communicate about environmental benefits and sustainability

Market Adoption and Consumer Behavior Interpretation

As the EV industry accelerates—driven by consumers seeking transparency, environmental assurance, and personalized digital experiences—marketers are turbocharging their strategies with AI, social proof, and virtual showrooms, proving that in the race toward sustainable mobility, well-informed and digitally engaged buyers are steering the charge.

Market Investment and Industry Trends

The global EV market’s advertising expenditure reached $1.2 billion in 2023, a 20% increase from 2022
59% of automotive marketers are investing in paid social media advertising for EVs
81% of automotive brands plan to increase their investment in digital marketing channels for EV promotion in 2024
60% of automotive brands plan to increase their investment in influencer marketing for EV promotion in 2024

Market Investment and Industry Trends Interpretation

With EV marketers intensifying their digital and influencer campaigns in 2024, it's clear the race to electrify consumer minds is now fueled by growing ad dollars and social media horsepower—sending a volt of confidence through the industry's future.

Online Research and Search Patterns

45% of EV-related online searches originate from mobile devices
45% of online EV searches are performed via voice assistants, emphasizing the importance of voice search optimization

Online Research and Search Patterns Interpretation

With nearly half of EV-related searches conducted on mobile and via voice, it's clear that in the race for electric vehicle consumers, optimizing for mobile and voice search isn't just smart—it's essential for charging ahead.