GITNUXREPORT 2025

Marketing In The Ecommerce Industry Statistics

Personalized marketing, fast delivery, videos, reviews boost e-commerce sales significantly.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

72% of online shoppers prefer personalized shopping experiences

Statistic 2

E-commerce sales are projected to reach $6.5 trillion globally by 2024

Statistic 3

80% of consumers are more likely to purchase from a brand that offers personalized experiences

Statistic 4

60% of consumers say they have made a purchase based on a personalized email

Statistic 5

70% of consumers say that fast and reliable delivery influences their purchasing decision

Statistic 6

56% of online shoppers abandon their carts due to high extra costs like shipping and taxes

Statistic 7

84% of consumers trust recommendations from friends and family over other forms of advertising

Statistic 8

48% of consumers start their product searches on Amazon

Statistic 9

64% of shoppers are more likely to buy from a brand that offers free shipping

Statistic 10

91% of customers are more likely to shop with brands that provide relevant offers and recommendations

Statistic 11

52% of consumers say that a good mobile website influences their purchase decision

Statistic 12

Personalized product recommendations account for 31% of e-commerce revenue

Statistic 13

75% of consumers say they have been influenced by social media posts to make a purchase

Statistic 14

35% of ecommerce revenue is generated through search engine traffic

Statistic 15

78% of consumers say that engaging brand content increases their brand loyalty

Statistic 16

The average cart abandonment rate across industries is about 69.57%

Statistic 17

60% of consumers prefer to shop from brands with easy-to-navigate websites

Statistic 18

30% of e-commerce sales are influenced by social media advertising

Statistic 19

72% of consumers say they are more likely to buy from a brand that offers excellent customer service

Statistic 20

45% of online shoppers abandon their shopping carts due to high shipping costs

Statistic 21

Product videos can increase conversion rates by up to 80%

Statistic 22

65% of online shoppers prefer quick checkout options

Statistic 23

50% of ecommerce startups see growth within their first year

Statistic 24

48% of online shoppers say they are more likely to purchase from brands that personalize the shopping experience

Statistic 25

The average order value in ecommerce is about $121

Statistic 26

69% of consumers research online before making a purchase offline

Statistic 27

82% of consumers watch product videos before making a purchase

Statistic 28

58% of consumers are more likely to buy from a brand that offers a loyalty program

Statistic 29

63% of consumers say they are more likely to buy from a brand that provides fast customer support

Statistic 30

83% of consumers say that customer support influences their brand loyalty

Statistic 31

59% of online shoppers prefer brands that offer multiple payment options

Statistic 32

92% of mobile users say they are more likely to shop with brands that have a mobile-friendly website

Statistic 33

70% of consumers form an opinion about a company based on their website’s design

Statistic 34

Email marketing has an average ROI of 4200%

Statistic 35

Companies that use video marketing see 41% more web traffic

Statistic 36

Influencer marketing generates ROI of $5.78 for every dollar spent

Statistic 37

54% of marketers say video content has the highest ROI on social media

Statistic 38

42% of brands plan to increase their investment in influencer marketing in 2023

Statistic 39

Email marketing accounts for 21% of online sales driven by online advertising

Statistic 40

46% of ecommerce sites use remarketing strategies to recover abandoned carts

Statistic 41

70% of ecommerce brands plan to increase their content marketing budgets in 2023

Statistic 42

U.S. ecommerce advertising spend is projected to reach $57 billion in 2023

Statistic 43

The average click-through rate on ecommerce ads is about 1.5%

Statistic 44

45% of ecommerce businesses see increased revenue after implementing targeted advertising campaigns

Statistic 45

Chatbots handle 85% of customer service interactions in ecommerce

Statistic 46

The use of live chat on ecommerce sites can increase conversions by up to 40%

Statistic 47

58% of online shoppers say they will abandon a website if they experience slow loading times

Statistic 48

Mobile commerce accounts for 45% of all e-commerce sales

Statistic 49

90% of scrolls on social media last less than 60 seconds, emphasizing the need for engaging content

Statistic 50

88% of consumers say they trust online reviews as much as personal recommendations

Statistic 51

67% of consumers read online reviews before making a purchase

Statistic 52

77% of shoppers read online reviews before making a purchasing decision

Statistic 53

81% of consumers make a purchase after reading positive online reviews

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Sources

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Key Highlights

72% of online shoppers prefer personalized shopping experiences
E-commerce sales are projected to reach $6.5 trillion globally by 2024
80% of consumers are more likely to purchase from a brand that offers personalized experiences
60% of consumers say they have made a purchase based on a personalized email
Mobile commerce accounts for 45% of all e-commerce sales
70% of consumers say that fast and reliable delivery influences their purchasing decision
56% of online shoppers abandon their carts due to high extra costs like shipping and taxes
Email marketing has an average ROI of 4200%
84% of consumers trust recommendations from friends and family over other forms of advertising
Companies that use video marketing see 41% more web traffic
48% of consumers start their product searches on Amazon
Influencer marketing generates ROI of $5.78 for every dollar spent
88% of consumers say they trust online reviews as much as personal recommendations

With 72% of online shoppers craving personalized experiences and e-commerce sales projected to hit a staggering $6.5 trillion globally by 2024, mastering innovative marketing strategies is more crucial than ever for brands aiming to stand out in the fiercely competitive digital marketplace.

Consumer Behavior and Purchase Preferences

72% of online shoppers prefer personalized shopping experiences
E-commerce sales are projected to reach $6.5 trillion globally by 2024
80% of consumers are more likely to purchase from a brand that offers personalized experiences
60% of consumers say they have made a purchase based on a personalized email
70% of consumers say that fast and reliable delivery influences their purchasing decision
56% of online shoppers abandon their carts due to high extra costs like shipping and taxes
84% of consumers trust recommendations from friends and family over other forms of advertising
48% of consumers start their product searches on Amazon
64% of shoppers are more likely to buy from a brand that offers free shipping
91% of customers are more likely to shop with brands that provide relevant offers and recommendations
52% of consumers say that a good mobile website influences their purchase decision
Personalized product recommendations account for 31% of e-commerce revenue
75% of consumers say they have been influenced by social media posts to make a purchase
35% of ecommerce revenue is generated through search engine traffic
78% of consumers say that engaging brand content increases their brand loyalty
The average cart abandonment rate across industries is about 69.57%
60% of consumers prefer to shop from brands with easy-to-navigate websites
30% of e-commerce sales are influenced by social media advertising
72% of consumers say they are more likely to buy from a brand that offers excellent customer service
45% of online shoppers abandon their shopping carts due to high shipping costs
Product videos can increase conversion rates by up to 80%
65% of online shoppers prefer quick checkout options
50% of ecommerce startups see growth within their first year
48% of online shoppers say they are more likely to purchase from brands that personalize the shopping experience
The average order value in ecommerce is about $121
69% of consumers research online before making a purchase offline
82% of consumers watch product videos before making a purchase
58% of consumers are more likely to buy from a brand that offers a loyalty program
63% of consumers say they are more likely to buy from a brand that provides fast customer support
83% of consumers say that customer support influences their brand loyalty
59% of online shoppers prefer brands that offer multiple payment options
92% of mobile users say they are more likely to shop with brands that have a mobile-friendly website
70% of consumers form an opinion about a company based on their website’s design

Consumer Behavior and Purchase Preferences Interpretation

With e-commerce projected to hit $6.5 trillion by 2024, brands ignoring personalized experiences, speedy delivery, and mobile-friendly design risk losing nearly 70% of their cart potential and a significant slice of an ever-growing global market that values tailored, seamless shopping above all.

Digital Marketing Strategies and ROI

Email marketing has an average ROI of 4200%
Companies that use video marketing see 41% more web traffic
Influencer marketing generates ROI of $5.78 for every dollar spent
54% of marketers say video content has the highest ROI on social media
42% of brands plan to increase their investment in influencer marketing in 2023
Email marketing accounts for 21% of online sales driven by online advertising
46% of ecommerce sites use remarketing strategies to recover abandoned carts
70% of ecommerce brands plan to increase their content marketing budgets in 2023
U.S. ecommerce advertising spend is projected to reach $57 billion in 2023
The average click-through rate on ecommerce ads is about 1.5%
45% of ecommerce businesses see increased revenue after implementing targeted advertising campaigns

Digital Marketing Strategies and ROI Interpretation

With ecommerce marketers investing billions—from email’s staggering 4200% ROI to influencer marketing’s $5.78 back for every dollar—it's clear that blending targeted content, strategic remarketing, and compelling videos isn’t just smart; it’s essential for staying competitive in a digital marketplace where 70% plan to ramp up their efforts in 2023.

E-commerce Technology and User Experience

Chatbots handle 85% of customer service interactions in ecommerce
The use of live chat on ecommerce sites can increase conversions by up to 40%
58% of online shoppers say they will abandon a website if they experience slow loading times

E-commerce Technology and User Experience Interpretation

With chatbots handling 85% of customer interactions and live chat boosting conversions by 40%, e-commerce sites must race against sluggish load times—since 58% of shoppers will abandon ship if your website doesn't load quickly, prioritizing speed and automation is no longer optional but essential for survival in the digital marketplace.

Mobile Commerce and Shoppers Engagement

Mobile commerce accounts for 45% of all e-commerce sales
90% of scrolls on social media last less than 60 seconds, emphasizing the need for engaging content

Mobile Commerce and Shoppers Engagement Interpretation

With nearly half of all e-commerce sales now sprinting through the mobile doorway and social media scrolls flickering past in under a minute, success hinges on capturing fleeting attention with concise, compelling content.

Social Proof and Reviews Influences

88% of consumers say they trust online reviews as much as personal recommendations
67% of consumers read online reviews before making a purchase
77% of shoppers read online reviews before making a purchasing decision
81% of consumers make a purchase after reading positive online reviews

Social Proof and Reviews Influences Interpretation

With 88% trusting online reviews as much as personal recommendations and a striking 81% acting on positive feedback, e-commerce brands would be wise to invest in authentic review management—because in the digital marketplace, reputation isn't just earned; it's earned online.