GITNUXREPORT 2026

Marketing In The Digital Marketing Industry Statistics

Social media and search engines drive massive spending and sales growth in digital marketing.

Jannik Lindner

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: Feb 13, 2026

Our Commitment to Accuracy

Rigorous fact-checking · Reputable sources · Regular updatesLearn more

Statistic 1

65% of content marketers send weekly newsletters.

Statistic 2

Content marketing generates 3x more leads than paid search at 62% less cost.

Statistic 3

70% of marketers lack a consistent content strategy.

Statistic 4

Blog posts get 97% more links to site than non-bloggers.

Statistic 5

Companies blogging 16+ times/month get 3.5x more traffic.

Statistic 6

Video marketers achieve 49% faster revenue growth.

Statistic 7

72% of buyers watch videos during purchase journey.

Statistic 8

Infographics are liked/shared 3x more than other visual content.

Statistic 9

User-generated content is 8.7x more impactful than influencer content.

Statistic 10

47% of buyers view 3-5 pieces of content before talking to sales.

Statistic 11

Podcasts have grown 20% YoY, with 42% of US adults listening monthly.

Statistic 12

Evergreen content accounts for 40% of organic traffic over time.

Statistic 13

Interactive content converts 70% better than static.

Statistic 14

90% of marketers report content marketing ROI positive.

Statistic 15

Short-form video gets 2.5x more engagement than long-form.

Statistic 16

55% of marketers repurpose content across channels.

Statistic 17

Gated content generates 3x more leads but lower traffic.

Statistic 18

Storytelling in content increases brand recall by 22%.

Statistic 19

81% of companies use graphics in blog posts.

Statistic 20

Content personalization lifts sales by 20%.

Statistic 21

64% of B2B marketers outsource content creation.

Statistic 22

Visual content is consumed 94% faster than text.

Statistic 23

67% of senior execs use mobile for decision-making content.

Statistic 24

AI tools used by 52% for content ideation.

Statistic 25

Long-form content (>3000 words) ranks higher 2x more often.

Statistic 26

77% of buyers prefer learning about products via content.

Statistic 27

UGC increases conversion rates by 29%.

Statistic 28

Email marketing has an average ROI of $36 for every $1 spent.

Statistic 29

59% of B2B marketers say email is their most important tool for generating leads.

Statistic 30

Automated emails have 320% higher open rates than non-automated.

Statistic 31

99% of users check email daily, averaging 15 times per day on mobile.

Statistic 32

Segmented email campaigns see 14.31% higher open rates.

Statistic 33

Personalized subject lines boost open rates by 22.2%.

Statistic 34

Mobile-optimized emails have 15% higher click-through rates.

Statistic 35

Abandoned cart emails recover 10-15% of lost sales on average.

Statistic 36

Email welcome series have 91% open rates on first email.

Statistic 37

Re-engagement campaigns recover 10% of inactive subscribers.

Statistic 38

47% of recipients open emails based on subject line alone.

Statistic 39

B2C email click rates average 2.3%, B2B at 2.7%.

Statistic 40

Post-purchase emails increase customer lifetime value by 25%.

Statistic 41

78% of consumers unsubscribe due to irrelevant content.

Statistic 42

Interactive emails with polls/CTAs boost engagement by 40%.

Statistic 43

Email generates $42 ROI per $1 for e-commerce.

Statistic 44

4.24% is average email open rate across industries.

Statistic 45

Birthday emails have 342% higher unique open rates.

Statistic 46

A/B testing improves open rates by 28% on average.

Statistic 47

60% of small businesses send newsletters weekly.

Statistic 48

GDPR compliance reduced email list sizes by 3-5% initially.

Statistic 49

Video in emails increases click rates by 300%.

Statistic 50

69% of adults delete promotional emails without reading.

Statistic 51

Lead nurture campaigns via email generate 20% sales increase.

Statistic 52

80% of B2B buyers accept sales follow-ups via email.

Statistic 53

Email subject lines under 50 characters have 12% higher opens.

Statistic 54

73% of marketers use automation for email personalization.

Statistic 55

92% of adults own email accounts, highest among digital channels.

Statistic 56

Global digital ad spend hit $522 billion in 2023, 62% of total ad market.

Statistic 57

Programmatic advertising accounts for 82% of all digital display ad spend.

Statistic 58

Google Ads CPC averages $2.69 for search, $0.63 for display.

Statistic 59

Facebook Ads average CTR is 0.90% across industries.

Statistic 60

Video ads have 25% higher retention rates than static.

Statistic 61

Amazon DSP ad spend grew 30% YoY to $15 billion in 2023.

Statistic 62

Retargeting ads boost conversion rates by 70%.

Statistic 63

Connected TV (CTV) ad spend to reach $30 billion in US by 2024.

Statistic 64

Native ads have 53% higher CTR than traditional banners.

Statistic 65

PPC ad spend ROI averages 200%.

Statistic 66

Audio ads on Spotify see 2.6x higher brand lift.

Statistic 67

DOOH (digital out-of-home) market to grow to $35 billion by 2026.

Statistic 68

Search ads capture 65% of digital ad revenue.

Statistic 69

Social ads generate 3x more engagement than organic.

Statistic 70

Performance max campaigns on Google yield 18% more conversions.

Statistic 71

Ad blockers used by 42% of internet users, impacting $40B spend.

Statistic 72

Shoppable ads increase purchase intent by 40%.

Statistic 73

LinkedIn Ads CPM averages $6.59 for sponsored content.

Statistic 74

78% of marketers plan to increase influencer ad budgets.

Statistic 75

OTT ad spend projected at $23 billion in 2024.

Statistic 76

Dynamic creative optimization lifts performance by 20-30%.

Statistic 77

Bing Ads CPC 33% lower than Google Ads.

Statistic 78

Cross-device targeting improves ROI by 35%.

Statistic 79

Header bidding increases publisher revenue by 40-60%.

Statistic 80

Privacy-first advertising post-cookie era to see 15% spend shift to contextual.

Statistic 81

TikTok Ads average CPM of $10, with 1.7% CTR.

Statistic 82

55% of ad dollars wasted on fraud, costing $84 billion globally.

Statistic 83

Organic search drives 53% of website traffic, while social media accounts for 5% on average.

Statistic 84

68% of online experiences begin with a search engine.

Statistic 85

Google's market share in search engines is 91.47% as of March 2024.

Statistic 86

Voice search queries have grown by 500% over the past 5 years.

Statistic 87

75% of users never scroll past the first page of search results.

Statistic 88

Featured snippets appear in 11.7% of searches and drive 8.6% of clicks.

Statistic 89

Mobile searches for local businesses have increased by 500% over the last few years.

Statistic 90

E-A-T (Expertise, Authoritativeness, Trustworthiness) is a key ranking factor post-Google updates.

Statistic 91

Average top-ranking page has 1,447 words of content depth.

Statistic 92

61.6% of all Google clicks go to the top 3 organic results.

Statistic 93

Core Web Vitals now impact 25% of SEO ranking factors.

Statistic 94

Long-tail keywords drive 70% of search traffic with lower competition.

Statistic 95

HTTPS sites rank 13% higher in SERPs compared to HTTP.

Statistic 96

50% of search queries are 4 words or longer.

Statistic 97

Backlinks remain the top Google ranking factor with correlation of 0.65.

Statistic 98

Mobile-first indexing is enforced for 100% of new websites since 2021.

Statistic 99

Schema markup increases click-through rates by up to 30%.

Statistic 100

Page speed impacts rankings; 53% of users abandon sites taking over 3 seconds to load.

Statistic 101

Local SEO pack appearances have doubled since 2019.

Statistic 102

15% of daily searches are new and unique.

Statistic 103

AI-generated content must be human-edited for SEO value post-Helpful Content Update.

Statistic 104

Video content in SERPs captures 41% more clicks.

Statistic 105

Domain age correlates with rankings; top pages average 3+ years old.

Statistic 106

Internal linking boosts page authority by 15-20%.

Statistic 107

Bounce rate indirectly affects SEO; under 40% is optimal for top ranks.

Statistic 108

93% of B2B and 77% of B2C companies use content marketing, with SEO as primary goal.

Statistic 109

72% of consumers prefer educational content from brands during research.

Statistic 110

Average organic CTR for position 1 is 27.6%.

Statistic 111

88% of featured snippets are paragraphs, paragraphs preferred by Google.

Statistic 112

Global social media advertising spend reached $192 billion in 2023, projected to grow to $247 billion by 2026 at a CAGR of 8.7%.

Statistic 113

91.9% of US marketers use social media platforms for marketing purposes as of 2024.

Statistic 114

Instagram has 2 billion monthly active users, with 61% of users looking to learn about trending products on the platform.

Statistic 115

TikTok's advertising audience reached 1.59 billion users globally in early 2024, with a 12.3% year-over-year growth.

Statistic 116

54% of social media users research products on YouTube, making it the top platform for product discovery.

Statistic 117

LinkedIn's organic reach for posts averages 6% for company pages, higher for video content at up to 20%.

Statistic 118

Facebook ad click-through rates averaged 0.89% in Q4 2023 across industries.

Statistic 119

78% of salespeople using social media outperform peers who don't, generating 45% more sales opportunities.

Statistic 120

User-generated content on social media influences 79% of consumers' purchasing decisions.

Statistic 121

Twitter (X) has 556 million monthly active users, with 53% using it for news consumption.

Statistic 122

Pinterest users have a 40% higher purchase intent compared to other social platforms.

Statistic 123

Snapchat's AR lenses drive 20% higher engagement rates for brand campaigns.

Statistic 124

70% of Gen Z discovers new brands via social media influencers.

Statistic 125

Social media posts with videos see 12x more engagement than text and image posts combined.

Statistic 126

48% of consumers expect brands to respond to social media queries within 24 hours.

Statistic 127

Facebook Messenger has 1 billion monthly active users, integral for customer service chats.

Statistic 128

Instagram Reels generate 22% more interaction than regular videos.

Statistic 129

82% of TikTok users take action after watching advertiser content.

Statistic 130

LinkedIn ads have a 50% higher daily unique reach for B2B compared to other platforms.

Statistic 131

Social commerce sales are projected to reach $2.9 trillion globally by 2026.

Statistic 132

71% of consumers who have a positive social media interaction are likely to recommend the brand.

Statistic 133

YouTube is the second largest search engine with 3 billion monthly searches.

Statistic 134

Threads by Meta reached 100 million users in 5 days post-launch in 2023.

Statistic 135

65% of Facebook video views are on mobile devices.

Statistic 136

Influencer marketing ROI averages $5.78 for every dollar spent.

Statistic 137

93% of businesses use Facebook for marketing, the highest among platforms.

Statistic 138

Social media drives 31% of all referral traffic to websites.

Statistic 139

60% of Instagram users discover new products on the platform.

Statistic 140

B2B marketers cite LinkedIn as delivering the best value for advertising spend.

Statistic 141

41% of consumers look to social media before making a purchase decision.

1/141

Sources

Trusted by 500+ publications

+497

Forget the business cards and billboards: with social media advertising now a staggering $192 billion industry and over 90% of marketers wielding its power, success today happens at the dizzying intersection of a scroll, a click, and a carefully crafted algorithm.

Key Takeaways

Global social media advertising spend reached $192 billion in 2023, projected to grow to $247 billion by 2026 at a CAGR of 8.7%.
91.9% of US marketers use social media platforms for marketing purposes as of 2024.
Instagram has 2 billion monthly active users, with 61% of users looking to learn about trending products on the platform.
Organic search drives 53% of website traffic, while social media accounts for 5% on average.
68% of online experiences begin with a search engine.
Google's market share in search engines is 91.47% as of March 2024.
Email marketing has an average ROI of $36 for every $1 spent.
59% of B2B marketers say email is their most important tool for generating leads.
Automated emails have 320% higher open rates than non-automated.
65% of content marketers send weekly newsletters.
Content marketing generates 3x more leads than paid search at 62% less cost.
70% of marketers lack a consistent content strategy.
Global digital ad spend hit $522 billion in 2023, 62% of total ad market.
Programmatic advertising accounts for 82% of all digital display ad spend.
Google Ads CPC averages $2.69 for search, $0.63 for display.

Social media and search engines drive massive spending and sales growth in digital marketing.

Content Marketing

65% of content marketers send weekly newsletters.
Content marketing generates 3x more leads than paid search at 62% less cost.
70% of marketers lack a consistent content strategy.
Blog posts get 97% more links to site than non-bloggers.
Companies blogging 16+ times/month get 3.5x more traffic.
Video marketers achieve 49% faster revenue growth.
72% of buyers watch videos during purchase journey.
Infographics are liked/shared 3x more than other visual content.
User-generated content is 8.7x more impactful than influencer content.
47% of buyers view 3-5 pieces of content before talking to sales.
Podcasts have grown 20% YoY, with 42% of US adults listening monthly.
Evergreen content accounts for 40% of organic traffic over time.
Interactive content converts 70% better than static.
90% of marketers report content marketing ROI positive.
Short-form video gets 2.5x more engagement than long-form.
55% of marketers repurpose content across channels.
Gated content generates 3x more leads but lower traffic.
Storytelling in content increases brand recall by 22%.
81% of companies use graphics in blog posts.
Content personalization lifts sales by 20%.
64% of B2B marketers outsource content creation.
Visual content is consumed 94% faster than text.
67% of senior execs use mobile for decision-making content.
AI tools used by 52% for content ideation.
Long-form content (>3000 words) ranks higher 2x more often.
77% of buyers prefer learning about products via content.
UGC increases conversion rates by 29%.

Content Marketing Interpretation

The digital marketing landscape is a glorious mess where everyone knows that content is king, but most are still trying to build a consistent castle from the piles of blog posts, newsletters, and videos, while forgetting that their audience is busy watching infographics and listening to podcasts for clues on what to buy next.

Email Marketing

Email marketing has an average ROI of $36 for every $1 spent.
59% of B2B marketers say email is their most important tool for generating leads.
Automated emails have 320% higher open rates than non-automated.
99% of users check email daily, averaging 15 times per day on mobile.
Segmented email campaigns see 14.31% higher open rates.
Personalized subject lines boost open rates by 22.2%.
Mobile-optimized emails have 15% higher click-through rates.
Abandoned cart emails recover 10-15% of lost sales on average.
Email welcome series have 91% open rates on first email.
Re-engagement campaigns recover 10% of inactive subscribers.
47% of recipients open emails based on subject line alone.
B2C email click rates average 2.3%, B2B at 2.7%.
Post-purchase emails increase customer lifetime value by 25%.
78% of consumers unsubscribe due to irrelevant content.
Interactive emails with polls/CTAs boost engagement by 40%.
Email generates $42 ROI per $1 for e-commerce.
4.24% is average email open rate across industries.
Birthday emails have 342% higher unique open rates.
A/B testing improves open rates by 28% on average.
60% of small businesses send newsletters weekly.
GDPR compliance reduced email list sizes by 3-5% initially.
Video in emails increases click rates by 300%.
69% of adults delete promotional emails without reading.
Lead nurture campaigns via email generate 20% sales increase.
80% of B2B buyers accept sales follow-ups via email.
Email subject lines under 50 characters have 12% higher opens.
73% of marketers use automation for email personalization.
92% of adults own email accounts, highest among digital channels.

Email Marketing Interpretation

In a digital world obsessed with shiny new channels, the humble email quietly continues to prove its immense worth by consistently delivering staggering ROI, fostering unmatched personal connection, and remaining the indispensable, daily-visited inbox where real business gets done.

Paid Advertising

Global digital ad spend hit $522 billion in 2023, 62% of total ad market.
Programmatic advertising accounts for 82% of all digital display ad spend.
Google Ads CPC averages $2.69 for search, $0.63 for display.
Facebook Ads average CTR is 0.90% across industries.
Video ads have 25% higher retention rates than static.
Amazon DSP ad spend grew 30% YoY to $15 billion in 2023.
Retargeting ads boost conversion rates by 70%.
Connected TV (CTV) ad spend to reach $30 billion in US by 2024.
Native ads have 53% higher CTR than traditional banners.
PPC ad spend ROI averages 200%.
Audio ads on Spotify see 2.6x higher brand lift.
DOOH (digital out-of-home) market to grow to $35 billion by 2026.
Search ads capture 65% of digital ad revenue.
Social ads generate 3x more engagement than organic.
Performance max campaigns on Google yield 18% more conversions.
Ad blockers used by 42% of internet users, impacting $40B spend.
Shoppable ads increase purchase intent by 40%.
LinkedIn Ads CPM averages $6.59 for sponsored content.
78% of marketers plan to increase influencer ad budgets.
OTT ad spend projected at $23 billion in 2024.
Dynamic creative optimization lifts performance by 20-30%.
Bing Ads CPC 33% lower than Google Ads.
Cross-device targeting improves ROI by 35%.
Header bidding increases publisher revenue by 40-60%.
Privacy-first advertising post-cookie era to see 15% spend shift to contextual.
TikTok Ads average CPM of $10, with 1.7% CTR.
55% of ad dollars wasted on fraud, costing $84 billion globally.

Paid Advertising Interpretation

The digital ad industry is a high-stakes casino where placing a smarter bet on a well-targeted video ad can pay off handsomely, but half your chips might still get stolen by a bot on the way to the table.

SEO

Organic search drives 53% of website traffic, while social media accounts for 5% on average.
68% of online experiences begin with a search engine.
Google's market share in search engines is 91.47% as of March 2024.
Voice search queries have grown by 500% over the past 5 years.
75% of users never scroll past the first page of search results.
Featured snippets appear in 11.7% of searches and drive 8.6% of clicks.
Mobile searches for local businesses have increased by 500% over the last few years.
E-A-T (Expertise, Authoritativeness, Trustworthiness) is a key ranking factor post-Google updates.
Average top-ranking page has 1,447 words of content depth.
61.6% of all Google clicks go to the top 3 organic results.
Core Web Vitals now impact 25% of SEO ranking factors.
Long-tail keywords drive 70% of search traffic with lower competition.
HTTPS sites rank 13% higher in SERPs compared to HTTP.
50% of search queries are 4 words or longer.
Backlinks remain the top Google ranking factor with correlation of 0.65.
Mobile-first indexing is enforced for 100% of new websites since 2021.
Schema markup increases click-through rates by up to 30%.
Page speed impacts rankings; 53% of users abandon sites taking over 3 seconds to load.
Local SEO pack appearances have doubled since 2019.
15% of daily searches are new and unique.
AI-generated content must be human-edited for SEO value post-Helpful Content Update.
Video content in SERPs captures 41% more clicks.
Domain age correlates with rankings; top pages average 3+ years old.
Internal linking boosts page authority by 15-20%.
Bounce rate indirectly affects SEO; under 40% is optimal for top ranks.
93% of B2B and 77% of B2C companies use content marketing, with SEO as primary goal.
72% of consumers prefer educational content from brands during research.
Average organic CTR for position 1 is 27.6%.
88% of featured snippets are paragraphs, paragraphs preferred by Google.

SEO Interpretation

Despite Google’s near-monopoly and the allure of voice and video, the brutal truth of digital marketing is that if you're not obsessively crafting authoritative, deep-dwelling content to appease the search gods and capture those precious top-three spots, you're essentially just whispering into a void where 75% of your audience will never hear you.

Social Media Marketing

Global social media advertising spend reached $192 billion in 2023, projected to grow to $247 billion by 2026 at a CAGR of 8.7%.
91.9% of US marketers use social media platforms for marketing purposes as of 2024.
Instagram has 2 billion monthly active users, with 61% of users looking to learn about trending products on the platform.
TikTok's advertising audience reached 1.59 billion users globally in early 2024, with a 12.3% year-over-year growth.
54% of social media users research products on YouTube, making it the top platform for product discovery.
LinkedIn's organic reach for posts averages 6% for company pages, higher for video content at up to 20%.
Facebook ad click-through rates averaged 0.89% in Q4 2023 across industries.
78% of salespeople using social media outperform peers who don't, generating 45% more sales opportunities.
User-generated content on social media influences 79% of consumers' purchasing decisions.
Twitter (X) has 556 million monthly active users, with 53% using it for news consumption.
Pinterest users have a 40% higher purchase intent compared to other social platforms.
Snapchat's AR lenses drive 20% higher engagement rates for brand campaigns.
70% of Gen Z discovers new brands via social media influencers.
Social media posts with videos see 12x more engagement than text and image posts combined.
48% of consumers expect brands to respond to social media queries within 24 hours.
Facebook Messenger has 1 billion monthly active users, integral for customer service chats.
Instagram Reels generate 22% more interaction than regular videos.
82% of TikTok users take action after watching advertiser content.
LinkedIn ads have a 50% higher daily unique reach for B2B compared to other platforms.
Social commerce sales are projected to reach $2.9 trillion globally by 2026.
71% of consumers who have a positive social media interaction are likely to recommend the brand.
YouTube is the second largest search engine with 3 billion monthly searches.
Threads by Meta reached 100 million users in 5 days post-launch in 2023.
65% of Facebook video views are on mobile devices.
Influencer marketing ROI averages $5.78 for every dollar spent.
93% of businesses use Facebook for marketing, the highest among platforms.
Social media drives 31% of all referral traffic to websites.
60% of Instagram users discover new products on the platform.
B2B marketers cite LinkedIn as delivering the best value for advertising spend.
41% of consumers look to social media before making a purchase decision.

Social Media Marketing Interpretation

Everyone knows the party is on social media, but with three trillion dollars on the line, we better make sure our content isn’t just shouting into the void while our customers are waiting for a real conversation.