The frozen desserts market reached US$10.5 billion in 2022, showing how fast sweet treats are scaling across retail and convenience channels. In the U.S., the consumer price index for food away from home rose 3.1%, tightening budgets around restaurant and quick-service desserts. At the same time, 53% of mobile visits are abandoned when pages take longer than 3 seconds to load, which makes fast mobile UX and targeted messaging essential for repeat purchases.
Key Takeaways
- 3.3% projected CAGR of the global bakery market through 2028, indicating expanding demand for retail bakery products (including marketing opportunities for packaged baking goods).
- US$1,061.4 million global market size for frozen bakery products in 2021, reflecting a sizeable category where dessert marketing can target convenience shoppers.
- US$10.5 billion global frozen desserts market size in 2022, underscoring the scale of sweet treats where brand and channel marketing matter.
- 3.1% of retail product sales in the U.S. are made via mobile commerce (useful for dessert mobile-first ordering and promotions).
- 1.8% of U.S. adults used delivery apps for food at least once a week in 2023 (dessert ordering via delivery).
- 38% of shoppers are more likely to buy from brands that offer personalized experiences (applied to targeted dessert offers).
- US$7.5 billion global influencer marketing industry size in 2022, relevant for dessert brand collaborations.
- Google reports that 76% of people who search for something nearby visit a business within a day (driving local dessert store marketing for 'near me').
- 3.1% increase in U.S. consumer price index for food away from home in 2023 (pressure on restaurant dessert pricing and promotional strategies).
- 5.0% decrease in U.S. real disposable personal income in early 2023 quarter-over-quarter (context for reduced discretionary dessert spend).
- Facebook ads average conversion rate of about 9.21% (useful benchmark for dessert retargeting).
- US$4.0 billion average influencer marketing platform market in the U.S. for 2023 (tooling spend supporting dessert influencer programs).
- US$0.24 median cost per email delivered for marketing campaigns (cost context for email dessert promotions).
- 74% of consumers say they are more likely to buy from a retailer that offers personalized recommendations (useful for targeted dessert offers and recommendations)
Dessert demand is growing as mobile and personalized marketing drive sales from billions in frozen desserts and confectionery.
Related reading
01 · Category
Market Size6 stats
01
3.3% projected CAGR of the global bakery market through 2028, indicating expanding demand for retail bakery products (including marketing opportunities for packaged baking goods).
02
US$1,061.4 million global market size for frozen bakery products in 2021, reflecting a sizeable category where dessert marketing can target convenience shoppers.
03
US$10.5 billion global frozen desserts market size in 2022, underscoring the scale of sweet treats where brand and channel marketing matter.
04
US$4.0 billion global cake market size in 2022, indicating a large opportunity for confectionery/cake marketing strategies.
05
US$122.7 billion global confectionery market size in 2023, showing the spending pool from which dessert brands market for share.
06
€6.8 billion French retail bakery sales in 2023, highlighting national scale for marketing bread-and-dessert adjacent products.
Interpretation
Market Size Interpretation
With the global confectionery market reaching US$122.7 billion in 2023 alongside large frozen desserts at US$10.5 billion in 2022 and a €6.8 billion French retail bakery market in 2023, the market size clearly shows there is substantial consumer spending for dessert brands to grow through targeted marketing in the industry.
02 · Category
User Adoption2 stats
01
3.1% of retail product sales in the U.S. are made via mobile commerce (useful for dessert mobile-first ordering and promotions).
02
1.8% of U.S. adults used delivery apps for food at least once a week in 2023 (dessert ordering via delivery).
Interpretation
User Adoption Interpretation
For the user adoption angle, mobile commerce drives a meaningful share with 3.1% of US retail product sales happening via mobile, and weekly use of food delivery apps by 1.8% of US adults in 2023 signals that dessert brands can lean on mobile-first ordering and delivery to reach more repeat customers.
03 · Category
Industry Trends5 stats
01
38% of shoppers are more likely to buy from brands that offer personalized experiences (applied to targeted dessert offers).
02
US$7.5 billion global influencer marketing industry size in 2022, relevant for dessert brand collaborations.
03
Google reports that 76% of people who search for something nearby visit a business within a day (driving local dessert store marketing for 'near me').
04
In 2023, 38% of internet users in the U.S. used online food delivery services (context for dessert delivery marketing growth)
05
In 2023, global social network ad spend was expected to reach $163.0 billion (relevant for dessert social advertising)
Interpretation
Industry Trends Interpretation
In the dessert industry trends, brands are increasingly winning by meeting shoppers where they are, with 38% more likely to buy when experiences are personalized and a $163.0 billion expected global social ad spend in 2023 signaling that targeted, digitally distributed campaigns will matter more than ever.
More related reading
04 · Category
Performance Metrics5 stats
01
3.1% increase in U.S. consumer price index for food away from home in 2023 (pressure on restaurant dessert pricing and promotional strategies).
02
5.0% decrease in U.S. real disposable personal income in early 2023 quarter-over-quarter (context for reduced discretionary dessert spend).
03
Facebook ads average conversion rate of about 9.21% (useful benchmark for dessert retargeting).
04
78% of consumers say user-generated content (UGC) highly impacts buying decisions (key for dessert photo/video campaigns).
05
53% of visits are abandoned on mobile sites that take longer than 3 seconds to load (critical for dessert mobile ordering pages).
Interpretation
Performance Metrics Interpretation
With food-away-from-home prices up 3.1% and real disposable income down 5.0% in early 2023, dessert brands need performance-focused marketing where 78% of consumers are highly influenced by UGC and where improving mobile speed is critical since 53% of visits abandon sites that load slower than 3 seconds.
05 · Category
Cost Analysis2 stats
01
US$4.0 billion average influencer marketing platform market in the U.S. for 2023 (tooling spend supporting dessert influencer programs).
02
US$0.24median cost per email delivered for marketing campaigns (cost context for email dessert promotions).
Interpretation
Cost Analysis Interpretation
For cost analysis in dessert industry marketing, the 2023 U.S. influencer marketing platform market averaged US$4.0 billion while email campaigns run as low as US$0.24 median cost per delivered email, showing that influencer tooling represents a major budget line compared with relatively inexpensive delivery costs for email promotions.
06 · Category
Consumer Behavior1 stats
01
74% of consumers say they are more likely to buy from a retailer that offers personalized recommendations (useful for targeted dessert offers and recommendations)
Interpretation
Consumer Behavior Interpretation
With 74% of consumers saying they are more likely to buy from retailers that offer personalized recommendations, dessert marketers should closely align consumer behavior with tailored offers that make shopping feel relevant and individual.
report visual · Comparison
Key marketing signals in dessert demand & channels
Consumer intent and engagement channels show strong momentum for dessert brands—mobile commerce, delivery usage, personalization, and fast mobile experiences matter.
74% of consumers say they are more likely to buy from a retailer that offers personalized recommendations (useful for ta74%
53% of visits are abandoned on mobile sites that take longer than 3 seconds to load (critical for dessert mobile orderin
53%
In 2023, 38% of internet users in the U.S. used online food delivery services (context for dessert delivery marketing gr
38%
3.1% of retail product sales in the U.S. are made via mobile commerce (useful for dessert mobile-first ordering and prom
3.1%
source-verifiedcensus.gov · pewresearch.org · thinkwithgoogle.com2023
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Christopher Morgan. (2026, February 13). Marketing In The Dessert Industry Statistics. Gitnux. https://gitnux.org/marketing-in-the-dessert-industry-statistics
MLA
Christopher Morgan. "Marketing In The Dessert Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/marketing-in-the-dessert-industry-statistics.
Chicago
Christopher Morgan. 2026. "Marketing In The Dessert Industry Statistics." Gitnux. https://gitnux.org/marketing-in-the-dessert-industry-statistics.
Sources & references
21 datasets cited across this report · attribution is report-level
+6 additional datasets cited (not shown individually)