GITNUXREPORT 2026

Marketing In The Crypto Industry Statistics

Social media is essential for marketing success in the crypto industry.

Rajesh Patel

Team Lead & Senior Researcher with over 15 years of experience in market research and data analytics.

First published: Feb 13, 2026

Our Commitment to Accuracy

Rigorous fact-checking · Reputable sources · Regular updatesLearn more

Statistic 1

In 2023, crypto Discord communities grew to 15 million members via targeted events.

Statistic 2

Telegram groups for crypto projects averaged 50k active users per major community.

Statistic 3

Reddit crypto subreddits had 8 million subscribers, with 1M daily engagements.

Statistic 4

NFT Discord raids mobilized 100k participants for mint events in 2023.

Statistic 5

Crypto Twitter communities organized 500+ Spaces weekly, averaging 2k listeners.

Statistic 6

DAO governance votes saw 25% participation rate from community marketing efforts.

Statistic 7

Hackathon events for crypto devs attracted 10k participants, birthing 200 projects.

Statistic 8

AMA sessions on YouTube Live drew 5k-20k viewers per crypto project.

Statistic 9

Conference booths at Consensus 2023 generated 50k leads for exhibitors.

Statistic 10

Airdrop farming communities retained 60% holders post-distribution.

Statistic 11

Forum threads on Bitcointalk influenced 15% early adopter sign-ups.

Statistic 12

Metaverse events in Decentraland hosted 1M avatars for crypto launches.

Statistic 13

Bounty programs on Gitcoin engaged 50k devs for community tasks.

Statistic 14

Staking pools communities grew 300% with referral marketing.

Statistic 15

Webinar series built email lists of 100k+ per crypto education campaign.

Statistic 16

Meme contests on Twitter generated 10M impressions per winning entry.

Statistic 17

Referral programs converted 22% community members to evangelists.

Statistic 18

Virtual summits on crypto reached 200k attendees across 50 events.

Statistic 19

Governance token holders actively voted in 35% proposals due to engagement.

Statistic 20

Fan token communities on Socios grew to 5M users with event tie-ins.

Statistic 21

Bug bounty communities reported 1,500 vulnerabilities, enhancing trust.

Statistic 22

Podcast listener communities discussed episodes 2M times monthly.

Statistic 23

IRL meetups post-2023 bull run averaged 500 attendees per city.

Statistic 24

Loyalty programs retained 80% community activity year-over-year.

Statistic 25

Ambassador programs scaled to 10k active promoters per project.

Statistic 26

Prediction market communities predicted accurately 65% event outcomes.

Statistic 27

Yield farming guilds managed $500M TVL collectively in 2023.

Statistic 28

Social token communities monetized 1M exclusive contents monthly.

Statistic 29

In 2023, crypto content marketing blogs generated 3.7 million organic visits per top project.

Statistic 30

SEO for "best crypto to buy" keywords drove 45% of traffic to exchange marketing pages.

Statistic 31

Email newsletters in crypto had 42% open rates for token airdrop announcements.

Statistic 32

Medium articles on crypto projects ranked top 3 for 60% branded searches in 2023.

Statistic 33

YouTube SEO optimized crypto explainers averaged 1 million views in first month.

Statistic 34

Crypto whitepapers downloaded 2.5 million times, influencing 30% investment decisions.

Statistic 35

Blog post backlinks for crypto marketing sites grew 120% YoY via guest posting.

Statistic 36

Google featured snippets captured 25% CTR for crypto how-to guides.

Statistic 37

Email drip campaigns converted 18% subscribers to active traders in 2023.

Statistic 38

Podcast transcripts optimized for SEO brought 15% more organic traffic.

Statistic 39

Infographics on crypto trends shared 10,000 times on average per marketing release.

Statistic 40

Case study PDFs for crypto successes downloaded 50k+ times by investors.

Statistic 41

Quora answers on crypto marketing ranked top, driving 500k visits monthly.

Statistic 42

Webinars recorded and SEO'd generated 2x leads vs live-only events.

Statistic 43

Crypto meme pages optimized for SEO had 5 million monthly uniques.

Statistic 44

Ebooks on crypto trading strategies gated 120k email leads in 2023.

Statistic 45

YouTube end screens linking to blogs boosted SEO traffic by 30%.

Statistic 46

HARO responses for crypto experts earned 200+ high DA backlinks yearly.

Statistic 47

Crypto FAQ pages reduced bounce rate by 40% via voice search optimization.

Statistic 48

Newsletter series on market analysis retained 75% subscriber churn rate low.

Statistic 49

Video transcripts for crypto tutorials ranked #1 for long-tail keywords 70% time.

Statistic 50

Guest posts on CoinTelegraph drove 100k referral traffic per article.

Statistic 51

Schema markup on crypto review sites increased rich results by 50%.

Statistic 52

Crypto glossaries indexed 1,000+ terms, capturing 20% glossary searches.

Statistic 53

In 2023, crypto influencer marketing ROI averaged 11.5x, with top KOLs driving 40% of project token sales.

Statistic 54

82% of crypto projects allocated 25-35% of their marketing budget to influencers in 2024.

Statistic 55

Top 100 crypto influencers on YouTube had collective 50 million subscribers, influencing $2B in trades.

Statistic 56

Instagram crypto KOLs generated 5.2% average engagement rate, leading to 15% conversion in 2023.

Statistic 57

Twitter crypto shills from influencers caused 20-50% short-term price pumps in 75% of cases.

Statistic 58

TikTok crypto influencers reached 300 million views monthly for sponsored content in 2024.

Statistic 59

65% of DeFi users trusted influencer recommendations over official project sites.

Statistic 60

NFT projects using influencers sold out 90% faster, averaging 2 hours vs 48 hours.

Statistic 61

LinkedIn crypto influencers drove 28% of B2B partnerships in marketing campaigns.

Statistic 62

Reddit crypto influencers (mods and top posters) influenced 40% community sentiment.

Statistic 63

Telegram KOL groups with 100k+ members converted 12% of promo posts to buys.

Statistic 64

Discord influencer raids boosted project servers by 50k members overnight average.

Statistic 65

YouTube crypto reviews from influencers had 22% click-through to project sites.

Statistic 66

Instagram Live sessions with crypto celebs averaged $500k in token volume post-event.

Statistic 67

Twitter Spaces hosted by influencers peaked at 100k listeners for major announcements.

Statistic 68

TikTok challenges sponsored by influencers generated 1B+ hashtag views for crypto brands.

Statistic 69

55% of scam detections linked to fake influencers, but legit ones drove 300% ROI.

Statistic 70

LinkedIn webinars by crypto VCs influenced 35% investment decisions in startups.

Statistic 71

NFT Twitter influencers with 1M+ followers sold 70% of collections via endorsements.

Statistic 72

YouTube Shorts influencers boosted meme coin launches by 500% in first 24 hours.

Statistic 73

Instagram Reels influencers achieved 8% conversion for wallet downloads.

Statistic 74

Reddit shill accounts detected in 20% posts, but organic influencers 10x effective.

Statistic 75

Telegram voice chats with KOLs converted 18% listeners to holders.

Statistic 76

Discord AMAs with influencers increased token holdings by 15% among attendees.

Statistic 77

Crypto podcasts featuring influencers reached 10 million downloads, driving 5% sign-ups.

Statistic 78

Paid search (PPC) for crypto keywords cost $5.20 CPC average in 2023, with 12% conversion.

Statistic 79

Google Ads for "buy bitcoin" generated $1.2B revenue for exchanges in 2023.

Statistic 80

Facebook crypto ads post-ban lift saw 300% spend increase to $150M monthly.

Statistic 81

Bing Ads for crypto outperformed Google by 20% ROAS in niche targeting.

Statistic 82

YouTube TrueView ads for crypto wallets achieved 4.5% view-through rate.

Statistic 83

Twitter promoted trends for crypto launches cost $200k, reached 50M impressions.

Statistic 84

Instagram shopping ads for NFTs converted at 8.2% rate in 2023.

Statistic 85

LinkedIn sponsored InMails for crypto B2B had 25% response rate.

Statistic 86

TikTok Spark Ads boosted crypto video plays by 5x organic reach.

Statistic 87

Reddit display ads in crypto subs clicked 2.1% CTR average.

Statistic 88

Programmatic ads on crypto sites delivered 15% lower CPM than direct buys.

Statistic 89

Retargeting ads recovered 30% abandoned wallet sign-ups in funnels.

Statistic 90

Native ads on CoinMarketCap drove 10k daily registrations per campaign.

Statistic 91

Outbrain crypto content amps averaged $0.05 CPC with 5% CTR.

Statistic 92

Taboola push notifications for crypto alerts hit 18% CTR peaks.

Statistic 93

Snapchat dynamic ads personalized crypto offers at 9% conversion.

Statistic 94

Pinterest promoted pins for crypto education reached 20M users monthly.

Statistic 95

Twitch pre-roll ads during crypto streams had 3% completion rate.

Statistic 96

Email lookalike audiences on Facebook expanded reach by 40% efficiently.

Statistic 97

Google Display Network crypto banners achieved 0.8% CTR industry avg.

Statistic 98

Video ads on crypto forums via Teads hit 70% viewability.

Statistic 99

In 2023, Twitter (now X) accounted for 45% of all crypto-related conversations, with over 1.2 billion impressions generated from crypto marketing campaigns on the platform.

Statistic 100

Crypto projects on Instagram saw an average engagement rate of 3.2% for marketing posts in Q4 2023, compared to 1.1% industry average.

Statistic 101

68% of crypto marketers reported TikTok as the top platform for viral marketing campaigns reaching Gen Z audiences in 2024.

Statistic 102

Facebook crypto ad spend reached $450 million in 2023, driving 22 million new wallet downloads.

Statistic 103

YouTube crypto tutorial videos from marketing campaigns averaged 15% conversion rate to sign-ups in 2023.

Statistic 104

LinkedIn saw a 150% YoY increase in crypto B2B marketing leads from sponsored content in 2023.

Statistic 105

Reddit's r/cryptocurrency subreddit generated 5.2 million engagements for sponsored marketing posts in 2023.

Statistic 106

Discord servers for crypto projects grew by 40% in active users due to targeted marketing in 2023.

Statistic 107

Telegram channels for crypto marketing had 78% open rates for promotional messages in 2024 surveys.

Statistic 108

Pinterest crypto NFT marketing pins achieved 2.5x higher save rates than average pins in 2023.

Statistic 109

Snapchat AR filters for crypto brands reached 12 million views in marketing campaigns during 2023.

Statistic 110

Twitch crypto sponsorship streams averaged 25,000 concurrent viewers per marketing event in 2023.

Statistic 111

55% of crypto users discovered projects via social media ads, with Twitter leading at 32% in 2023.

Statistic 112

Instagram Reels for crypto marketing had 4.1% engagement rate, highest among short-form videos in 2024.

Statistic 113

Facebook Groups dedicated to crypto marketing discussions grew to 10 million members by end-2023.

Statistic 114

YouTube Shorts crypto ads drove 18% CTR for marketing funnels in Q1 2024.

Statistic 115

LinkedIn crypto thought leadership posts generated 3x more leads than standard ads in 2023.

Statistic 116

Reddit AMA sessions for crypto marketing boosted token prices by average 12% in 2023.

Statistic 117

Discord nitro boosts in crypto marketing increased server visibility by 200% in 2023.

Statistic 118

Telegram bots for crypto giveaways achieved 65% participation rate in marketing campaigns.

Statistic 119

72% of top crypto influencers on Twitter focused on marketing threads, generating 500k+ impressions each.

Statistic 120

Instagram Stories crypto polls had 28% response rate for marketing feedback in 2023.

Statistic 121

Facebook Live crypto webinars averaged 5,000 attendees per marketing session in 2023.

Statistic 122

TikTok duets with crypto brands reached 10 million views on average for top campaigns.

Statistic 123

YouTube crypto unboxing videos from sponsors hit 2 million views within 48 hours typically.

Statistic 124

LinkedIn polls on crypto trends received 15% engagement from marketing audiences.

Statistic 125

Reddit upvote ratios for crypto marketing posts averaged 85% positive in 2023.

Statistic 126

Crypto Twitter Spaces hosted for marketing drew 1,500 listeners on average per event.

Statistic 127

Snapchat crypto lenses were used 50 million times in branded marketing challenges.

Statistic 128

Twitch crypto giveaways during streams boosted follower growth by 35% monthly.

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Sources

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While Twitter was buzzing with over a billion crypto impressions last year, Instagram was quietly crushing engagement rates, TikTok was launching viral sensations, and even LinkedIn was quietly tripling its leads, proving that a winning crypto marketing strategy isn't about one platform—it's about mastering the unique code of each.

Key Takeaways

In 2023, Twitter (now X) accounted for 45% of all crypto-related conversations, with over 1.2 billion impressions generated from crypto marketing campaigns on the platform.
Crypto projects on Instagram saw an average engagement rate of 3.2% for marketing posts in Q4 2023, compared to 1.1% industry average.
68% of crypto marketers reported TikTok as the top platform for viral marketing campaigns reaching Gen Z audiences in 2024.
In 2023, crypto influencer marketing ROI averaged 11.5x, with top KOLs driving 40% of project token sales.
82% of crypto projects allocated 25-35% of their marketing budget to influencers in 2024.
Top 100 crypto influencers on YouTube had collective 50 million subscribers, influencing $2B in trades.
In 2023, crypto content marketing blogs generated 3.7 million organic visits per top project.
SEO for "best crypto to buy" keywords drove 45% of traffic to exchange marketing pages.
Email newsletters in crypto had 42% open rates for token airdrop announcements.
Paid search (PPC) for crypto keywords cost $5.20 CPC average in 2023, with 12% conversion.
Google Ads for "buy bitcoin" generated $1.2B revenue for exchanges in 2023.
Facebook crypto ads post-ban lift saw 300% spend increase to $150M monthly.
In 2023, crypto Discord communities grew to 15 million members via targeted events.
Telegram groups for crypto projects averaged 50k active users per major community.
Reddit crypto subreddits had 8 million subscribers, with 1M daily engagements.

Social media is essential for marketing success in the crypto industry.

Community Building and Events

In 2023, crypto Discord communities grew to 15 million members via targeted events.
Telegram groups for crypto projects averaged 50k active users per major community.
Reddit crypto subreddits had 8 million subscribers, with 1M daily engagements.
NFT Discord raids mobilized 100k participants for mint events in 2023.
Crypto Twitter communities organized 500+ Spaces weekly, averaging 2k listeners.
DAO governance votes saw 25% participation rate from community marketing efforts.
Hackathon events for crypto devs attracted 10k participants, birthing 200 projects.
AMA sessions on YouTube Live drew 5k-20k viewers per crypto project.
Conference booths at Consensus 2023 generated 50k leads for exhibitors.
Airdrop farming communities retained 60% holders post-distribution.
Forum threads on Bitcointalk influenced 15% early adopter sign-ups.
Metaverse events in Decentraland hosted 1M avatars for crypto launches.
Bounty programs on Gitcoin engaged 50k devs for community tasks.
Staking pools communities grew 300% with referral marketing.
Webinar series built email lists of 100k+ per crypto education campaign.
Meme contests on Twitter generated 10M impressions per winning entry.
Referral programs converted 22% community members to evangelists.
Virtual summits on crypto reached 200k attendees across 50 events.
Governance token holders actively voted in 35% proposals due to engagement.
Fan token communities on Socios grew to 5M users with event tie-ins.
Bug bounty communities reported 1,500 vulnerabilities, enhancing trust.
Podcast listener communities discussed episodes 2M times monthly.
IRL meetups post-2023 bull run averaged 500 attendees per city.
Loyalty programs retained 80% community activity year-over-year.
Ambassador programs scaled to 10k active promoters per project.
Prediction market communities predicted accurately 65% event outcomes.
Yield farming guilds managed $500M TVL collectively in 2023.
Social token communities monetized 1M exclusive contents monthly.

Community Building and Events Interpretation

Marketers in the crypto space spent 2023 relentlessly herding our digital selves from Discord raids to virtual summits, proving that while we chase decentralization, the human craving for community has become the industry's most centralized—and valuable—asset.

Content Marketing and SEO

In 2023, crypto content marketing blogs generated 3.7 million organic visits per top project.
SEO for "best crypto to buy" keywords drove 45% of traffic to exchange marketing pages.
Email newsletters in crypto had 42% open rates for token airdrop announcements.
Medium articles on crypto projects ranked top 3 for 60% branded searches in 2023.
YouTube SEO optimized crypto explainers averaged 1 million views in first month.
Crypto whitepapers downloaded 2.5 million times, influencing 30% investment decisions.
Blog post backlinks for crypto marketing sites grew 120% YoY via guest posting.
Google featured snippets captured 25% CTR for crypto how-to guides.
Email drip campaigns converted 18% subscribers to active traders in 2023.
Podcast transcripts optimized for SEO brought 15% more organic traffic.
Infographics on crypto trends shared 10,000 times on average per marketing release.
Case study PDFs for crypto successes downloaded 50k+ times by investors.
Quora answers on crypto marketing ranked top, driving 500k visits monthly.
Webinars recorded and SEO'd generated 2x leads vs live-only events.
Crypto meme pages optimized for SEO had 5 million monthly uniques.
Ebooks on crypto trading strategies gated 120k email leads in 2023.
YouTube end screens linking to blogs boosted SEO traffic by 30%.
HARO responses for crypto experts earned 200+ high DA backlinks yearly.
Crypto FAQ pages reduced bounce rate by 40% via voice search optimization.
Newsletter series on market analysis retained 75% subscriber churn rate low.
Video transcripts for crypto tutorials ranked #1 for long-tail keywords 70% time.
Guest posts on CoinTelegraph drove 100k referral traffic per article.
Schema markup on crypto review sites increased rich results by 50%.
Crypto glossaries indexed 1,000+ terms, capturing 20% glossary searches.

Content Marketing and SEO Interpretation

Crypto marketers in 2023 discovered that while everyone was shouting "to the moon," the real launchpad was a meticulously crafted ecosystem of blogs, emails, and explainer videos that actually taught people how to build the rocket.

Influencer Marketing

In 2023, crypto influencer marketing ROI averaged 11.5x, with top KOLs driving 40% of project token sales.
82% of crypto projects allocated 25-35% of their marketing budget to influencers in 2024.
Top 100 crypto influencers on YouTube had collective 50 million subscribers, influencing $2B in trades.
Instagram crypto KOLs generated 5.2% average engagement rate, leading to 15% conversion in 2023.
Twitter crypto shills from influencers caused 20-50% short-term price pumps in 75% of cases.
TikTok crypto influencers reached 300 million views monthly for sponsored content in 2024.
65% of DeFi users trusted influencer recommendations over official project sites.
NFT projects using influencers sold out 90% faster, averaging 2 hours vs 48 hours.
LinkedIn crypto influencers drove 28% of B2B partnerships in marketing campaigns.
Reddit crypto influencers (mods and top posters) influenced 40% community sentiment.
Telegram KOL groups with 100k+ members converted 12% of promo posts to buys.
Discord influencer raids boosted project servers by 50k members overnight average.
YouTube crypto reviews from influencers had 22% click-through to project sites.
Instagram Live sessions with crypto celebs averaged $500k in token volume post-event.
Twitter Spaces hosted by influencers peaked at 100k listeners for major announcements.
TikTok challenges sponsored by influencers generated 1B+ hashtag views for crypto brands.
55% of scam detections linked to fake influencers, but legit ones drove 300% ROI.
LinkedIn webinars by crypto VCs influenced 35% investment decisions in startups.
NFT Twitter influencers with 1M+ followers sold 70% of collections via endorsements.
YouTube Shorts influencers boosted meme coin launches by 500% in first 24 hours.
Instagram Reels influencers achieved 8% conversion for wallet downloads.
Reddit shill accounts detected in 20% posts, but organic influencers 10x effective.
Telegram voice chats with KOLs converted 18% listeners to holders.
Discord AMAs with influencers increased token holdings by 15% among attendees.
Crypto podcasts featuring influencers reached 10 million downloads, driving 5% sign-ups.

Influencer Marketing Interpretation

In the wild west of crypto marketing, influencers have become the new central bank, wielding wallets and words that can mint community trust into tangible, often frenzied, financial action, for better and sometimes for worse.

Paid Advertising

Paid search (PPC) for crypto keywords cost $5.20 CPC average in 2023, with 12% conversion.
Google Ads for "buy bitcoin" generated $1.2B revenue for exchanges in 2023.
Facebook crypto ads post-ban lift saw 300% spend increase to $150M monthly.
Bing Ads for crypto outperformed Google by 20% ROAS in niche targeting.
YouTube TrueView ads for crypto wallets achieved 4.5% view-through rate.
Twitter promoted trends for crypto launches cost $200k, reached 50M impressions.
Instagram shopping ads for NFTs converted at 8.2% rate in 2023.
LinkedIn sponsored InMails for crypto B2B had 25% response rate.
TikTok Spark Ads boosted crypto video plays by 5x organic reach.
Reddit display ads in crypto subs clicked 2.1% CTR average.
Programmatic ads on crypto sites delivered 15% lower CPM than direct buys.
Retargeting ads recovered 30% abandoned wallet sign-ups in funnels.
Native ads on CoinMarketCap drove 10k daily registrations per campaign.
Outbrain crypto content amps averaged $0.05 CPC with 5% CTR.
Taboola push notifications for crypto alerts hit 18% CTR peaks.
Snapchat dynamic ads personalized crypto offers at 9% conversion.
Pinterest promoted pins for crypto education reached 20M users monthly.
Twitch pre-roll ads during crypto streams had 3% completion rate.
Email lookalike audiences on Facebook expanded reach by 40% efficiently.
Google Display Network crypto banners achieved 0.8% CTR industry avg.
Video ads on crypto forums via Teads hit 70% viewability.

Paid Advertising Interpretation

Despite the gold-rush frenzy across platforms, the real crypto marketing jackpot seems to hinge on a brutally simple insight: find where your audience already hangs out—be it niche blogs, streaming rabbit holes, or hyper-targeted search terms—and speak their language directly, because a 70% viewable ad beats a $200k trending topic if it's actually being watched by someone who gives a damn.

Social Media Marketing

In 2023, Twitter (now X) accounted for 45% of all crypto-related conversations, with over 1.2 billion impressions generated from crypto marketing campaigns on the platform.
Crypto projects on Instagram saw an average engagement rate of 3.2% for marketing posts in Q4 2023, compared to 1.1% industry average.
68% of crypto marketers reported TikTok as the top platform for viral marketing campaigns reaching Gen Z audiences in 2024.
Facebook crypto ad spend reached $450 million in 2023, driving 22 million new wallet downloads.
YouTube crypto tutorial videos from marketing campaigns averaged 15% conversion rate to sign-ups in 2023.
LinkedIn saw a 150% YoY increase in crypto B2B marketing leads from sponsored content in 2023.
Reddit's r/cryptocurrency subreddit generated 5.2 million engagements for sponsored marketing posts in 2023.
Discord servers for crypto projects grew by 40% in active users due to targeted marketing in 2023.
Telegram channels for crypto marketing had 78% open rates for promotional messages in 2024 surveys.
Pinterest crypto NFT marketing pins achieved 2.5x higher save rates than average pins in 2023.
Snapchat AR filters for crypto brands reached 12 million views in marketing campaigns during 2023.
Twitch crypto sponsorship streams averaged 25,000 concurrent viewers per marketing event in 2023.
55% of crypto users discovered projects via social media ads, with Twitter leading at 32% in 2023.
Instagram Reels for crypto marketing had 4.1% engagement rate, highest among short-form videos in 2024.
Facebook Groups dedicated to crypto marketing discussions grew to 10 million members by end-2023.
YouTube Shorts crypto ads drove 18% CTR for marketing funnels in Q1 2024.
LinkedIn crypto thought leadership posts generated 3x more leads than standard ads in 2023.
Reddit AMA sessions for crypto marketing boosted token prices by average 12% in 2023.
Discord nitro boosts in crypto marketing increased server visibility by 200% in 2023.
Telegram bots for crypto giveaways achieved 65% participation rate in marketing campaigns.
72% of top crypto influencers on Twitter focused on marketing threads, generating 500k+ impressions each.
Instagram Stories crypto polls had 28% response rate for marketing feedback in 2023.
Facebook Live crypto webinars averaged 5,000 attendees per marketing session in 2023.
TikTok duets with crypto brands reached 10 million views on average for top campaigns.
YouTube crypto unboxing videos from sponsors hit 2 million views within 48 hours typically.
LinkedIn polls on crypto trends received 15% engagement from marketing audiences.
Reddit upvote ratios for crypto marketing posts averaged 85% positive in 2023.
Crypto Twitter Spaces hosted for marketing drew 1,500 listeners on average per event.
Snapchat crypto lenses were used 50 million times in branded marketing challenges.
Twitch crypto giveaways during streams boosted follower growth by 35% monthly.

Social Media Marketing Interpretation

This data proves the crypto world lives by a simple, age-old rule: if you want people to buy your digital dream, you must first aggressively haunt every corner of their social media feed.