In 2025, voice search is expected to account for 50% of all searches, and that shift alone is forcing B2B and business marketers to rethink how they earn visibility. Meanwhile, content marketing still dominates lead gen, with businesses getting 67% more leads from blogs and publishing 16+ posts a month seeing 3.5x more traffic. The tension is that audiences consume content before they ever talk to sales, yet many teams invest in the wrong format, budget, or channel.
Key Takeaways
- In 2023, 91% of B2B marketers reported using content marketing as a key strategy, with 86% using it to generate leads
- Content marketing generates over three times as many leads as outbound marketing and costs 62% less per lead
- 70% of marketers actively invest in content marketing, allocating 28% of their total marketing budget to it in 2023
- In 2023, 53.4% of global internet traffic came from mobile devices, driving digital marketing strategies
- Digital ad spending worldwide reached $522 billion in 2023, projected to grow to $835 billion by 2028
- 88% of smartphone local searches lead to store visits within 24 hours
- Email marketing has an average ROI of $36 for every $1 spent, highest among channels
- 99% of users check email daily, making it prime for marketing campaigns
- Personalized emails deliver 6x higher transaction rates than generic ones
- 65% of organic search traffic comes from Google, making SEO critical
- 68% of online experiences begin with a search engine query
- SEM (paid search) has an average 200% ROI
- In 2023, Instagram had 2.35 billion monthly active users, key for social marketing
- Social media users spend average 2 hours 25 minutes daily, boosting marketing reach
- 96% of social media marketers plan to maintain or increase TikTok usage in 2024
Most B2B marketers rely on content marketing to generate leads, boost engagement, and outperform paid ads.
01 · Category
Content Marketing30 stats
01
In 2023, 91% of B2B marketers reported using content marketing as a key strategy, with 86% using it to generate leads
02
Content marketing generates over three times as many leads as outbound marketing and costs 62% less per lead
03
70% of marketers actively invest in content marketing, allocating 28% of their total marketing budget to it in 2023
04
Businesses with blogs get 67% more leads than those without, and those publishing 16+ posts monthly see 3.5x more traffic
05
47% of buyers view 3-5 pieces of content before engaging with a sales rep
06
Video content is the top priority for 2024 content marketers, with 68% planning to increase video production budgets
07
User-generated content influences 79% of consumers' purchasing decisions
08
72% of marketers say content marketing increases engagement and traffic
09
Infographics are shared 3x more than other visual content on social media
10
60% of marketers plan to increase investment in interactive content in 2024
11
Long-form content (over 2,000 words) ranks higher on Google than short articles
12
92% of Fortune 500 companies have active YouTube channels for content distribution
13
Content marketers who personalize content see 20% uplift in sales
14
Podcasts have a 4.22% average engagement rate, higher than social media at 3.67%
15
55% of marketers repurpose content across multiple channels to maximize reach
16
Email newsletters have an average open rate of 21.5% for content-driven campaigns
17
78% of CMOs say content marketing is crucial for business growth in 2023
18
Visual content is 94% more viewed than text-only content
19
81% of businesses use video as a marketing tool regularly in 2023
20
Content marketing ROI is 3x higher than paid advertising for most businesses
21
65% of content marketers report improved brand awareness from consistent blogging
22
Interactive quizzes convert 30% better than static content pages
23
50% of B2B buyers consume 3-5 blog posts before contacting sales
24
Ebooks generate 39% more leads than webinars for content marketers
25
73% of top-performing content marketers prioritize audience research
26
Animated explainer videos boost conversion rates by 20% on average
27
62% of marketers say case studies are the most effective content type for lead gen
28
Content repurposing saves 60% of production time while maintaining quality
29
84% of marketers report positive ROI from content marketing efforts
30
Whitepapers have a 23% conversion rate for gated content downloads
Interpretation
Content Marketing Interpretation
The content marketing landscape is no longer a side hustle but a high-stakes casino where betting on quality, consistency, and personalization across blogs, video, and interactive experiences yields a jackpot of leads, loyalty, and a staggering return on investment that makes traditional advertising look like playing slots with your marketing budget.
02 · Category
Digital Marketing25 stats
01
In 2023, 53.4% of global internet traffic came from mobile devices, driving digital marketing strategies
02
Digital ad spending worldwide reached $522 billion in 2023, projected to grow to $835 billion by 2028
03
88% of smartphone local searches lead to store visits within 24 hours
04
Voice search accounts for 50% of all searches by 2025, impacting digital marketing SEO
05
76% of consumers expect personalized digital experiences from brands
06
Programmatic advertising made up 81% of US digital display ad spending in 2023
07
64% of marketers say AI is transforming digital marketing personalization
08
Digital marketing ROI averages 2.8x for every dollar spent compared to traditional media
09
93% of online experiences start with a search engine
10
Influencer marketing grew to a $21.1 billion industry in 2023
11
70% of B2B buyers start their purchase journey with a digital search
12
AR/VR marketing experiences increase purchase intent by 40%
13
55% of digital marketers plan to increase omnichannel strategy budgets in 2024
14
Chatbots handle 80% of routine customer queries in digital channels
15
82% of marketers find digital channels more effective for lead generation
16
Native advertising click-through rates are 0.59%, 53% higher than display ads
17
67% of consumers say personalized retargeting ads influence purchases
18
Digital video ad spending hit $187 billion globally in 2023
19
75% of US adults use ad blockers, challenging digital marketers
20
Zero-party data improves digital campaign performance by 2.9x
21
61% of marketers use first-party data for digital personalization post-cookie era
22
Connected TV (CTV) ad spend grew 20% YoY to $25 billion in 2023
23
49% of marketers report higher engagement with shoppable digital content
24
Web3 and NFT marketing campaigns saw 300% ROI for early adopters in 2022-2023
25
71% of digital marketers prioritize privacy-compliant data strategies
Interpretation
Digital Marketing Interpretation
So you're telling me the entire marketing world has basically become a frantic, personalized whisper campaign for your pocket supercomputer, where even your toaster's data is now a precious commodity and the only escape is an ad blocker, yet the return on investment still insists we all keep playing this loud, expensive, and increasingly polite game.
03 · Category
Email Marketing26 stats
01
Email marketing has an average ROI of $36for every $1 spent, highest among channels
02
99% of users check email daily, making it prime for marketing campaigns
03
Personalized emails deliver 6x higher transaction rates than generic ones
04
Email open rates average 21.33% across industries in 2023
05
Abandoned cart emails recover 10-15% of lost sales on average
06
59% of B2B marketers say email is their most effective lead gen channel
07
Mobile-optimized emails see 15% higher click-through rates
08
Email welcome series boost retention by 83% for new subscribers
09
78% of consumers unsubscribe due to irrelevant content
10
Re-engagement emails have 10-15% open rates for inactive lists
11
Subject lines under 50 characters get 12% higher open rates
12
Email click-to-open rate averages 10.5% for top performers
13
4.24% is the average email conversion rate across e-commerce
14
Segmented email campaigns yield 760% increase in revenue
15
69% of consumers delete emails without reading if inbox is cluttered
16
Holiday emails see 25% higher open rates during peak seasons
17
A/B tested emails improve open rates by 22% on average
18
Email nurtures leads 3x more effectively than social media
19
66% of marketers use automation for email workflows
20
Post-purchase emails increase customer lifetime value by 10%
21
GIFs in emails boost CTR by 42% compared to static images
22
47% of emails are opened on mobile devices first
23
Win-back emails recover 11% of churned customers on average
24
Interactive emails like polls increase engagement by 40%
25
89% of marketers use email lists for content distribution
26
Click-through rates for B2B emails average 2.4% in 2023
Interpretation
Email Marketing Interpretation
Email marketing remains the reigning, rain-making channel where a dollar spent whispers sweet nothings to a potential $36 return, proving that while inboxes may be crowded, a well-crafted, personal message is still the most reliable way to turn a stranger into a subscriber and a subscriber into a sale.
04 · Category
SEO/SEM Marketing26 stats
01
65% of organic search traffic comes from Google, making SEO critical
02
68% of online experiences begin with a search engine query
03
SEM (paid search) has an average 200% ROI
04
Pages in top 10 Google results get 68% of clicks
05
75% of users never scroll past the first page of search results
06
Local SEO drives 28% of Google searches leading to purchases
07
Featured snippets appear in 12% of searches, driving 8.6% CTR
08
61% of marketers say improving SEO is a top inbound priority
09
Mobile-first indexing impacts 50% of all searches since 2021
10
Long-tail keywords have 36.6% higher conversion rates than short-tail
11
91% of pages get no organic traffic from Google
12
Voice search optimization increases visibility by 70% for featured answers
13
E-A-T (Expertise, Authoritativeness, Trustworthiness) influences 93% of top-ranking pages
14
Internal links improve SEO rankings by 97% for linked pages
15
SEM click-through rates average 3.17% for Google Ads
16
Core Web Vitals affect rankings for 25 billion pages monthly
17
53% of traffic from organic search converts better than paid
18
Schema markup increases CTR by 30% in search results
19
70% of links to pages come from content over 2 years old
20
PPC visitors are 50% more likely to purchase than organic
21
HTTPS sites rank 13% higher in mobile search results
22
Bounce rate under 26% correlates with top 3 rankings
23
15% of daily Google searches are new queries, requiring ongoing SEM
24
Video SEO boosts rankings, with video results in 62% of product searches
25
Local pack rankings drive 42% of local search revenue
26
SEM budget allocation: 65% search ads, 35% display in 2023
Interpretation
SEO/SEM Marketing Interpretation
The data screams that in the business of marketing, your digital storefront is built on Google's search results, where SEO plants the flag, SEM fuels the cash register, and neglect is a one-way ticket to invisibility.
Reference
Cite This Report
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APA
Min-ji Park. (2026, February 13). Marketing In The Business Industry Statistics. Gitnux. https://gitnux.org/marketing-in-the-business-industry-statistics
MLA
Min-ji Park. "Marketing In The Business Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/marketing-in-the-business-industry-statistics.
Chicago
Min-ji Park. 2026. "Marketing In The Business Industry Statistics." Gitnux. https://gitnux.org/marketing-in-the-business-industry-statistics.
Sources & references
84 datasets cited across this report · attribution is report-level
shopify.com
business.instagram.com