GITNUXREPORT 2025

Marketing In The Aerospace Industry Statistics

Aerospace marketing boosts digital spend, emphasizes content, AI, AR, and sustainability.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

45% of aerospace marketing efforts focus on content marketing strategies

Statistic 2

Aerospace industry’s digital content creation increased by 50% in 2023

Statistic 3

54% of aerospace consumers prefer to receive information via online channels

Statistic 4

The aerospace industry’s social media engagement grew by 35% in 2023

Statistic 5

65% of aerospace industry executives prioritize sustainability in their marketing messages

Statistic 6

60% of aerospace manufacturers report increased customer engagement through personalized digital marketing campaigns

Statistic 7

55% of aerospace B2B buyers prefer virtual product demos over traditional sales visits

Statistic 8

42% of aerospace brands increased their investment in customer experience (CX) initiatives in 2023

Statistic 9

The average customer lifetime value (CLV) for aerospace clients who engage via digital channels increased by 18% in 2023

Statistic 10

69% of aerospace companies reported that customer reviews significantly influence their marketing decisions

Statistic 11

55% of aerospace marketers plan to increase their use of personalized content in 2024

Statistic 12

35% of aerospace industry marketers consider sustainability a key differentiator in their branding efforts

Statistic 13

82% of aerospace companies use LinkedIn as their primary B2B marketing platform

Statistic 14

Approximately 48% of aerospace companies use influencer marketing to promote their products

Statistic 15

75% of aerospace companies have developed a dedicated digital marketing team in the past two years

Statistic 16

The aerospace industry’s mobile-friendly website traffic increased by 33% in 2023

Statistic 17

63% of aerospace companies sent targeted email campaigns to prospects and clients in 2023

Statistic 18

Aerospace companies reported a 15% increase in lead generation from digital channels in 2023

Statistic 19

66% of aerospace companies invest in SEO strategies to improve online visibility

Statistic 20

58% of aerospace marketers report that data privacy regulations have impacted their digital marketing strategies

Statistic 21

70% of aerospace marketing content is now optimized for voice search

Statistic 22

36% of aerospace companies leverage influencer marketing to reach niche markets

Statistic 23

Cross-channel marketing strategies in aerospace grew by 22% in 2023

Statistic 24

70% of aerospace marketing professionals believe that AI will significantly impact their industry in upcoming years

Statistic 25

Use of augmented reality (AR) in aerospace marketing increased by 40% in 2023

Statistic 26

The use of chatbots in aerospace customer service increased by 37% in 2023

Statistic 27

52% of aerospace companies increased their investment in digital analytics tools in 2023

Statistic 28

43% of aerospace industry marketers plan to expand their use of virtual reality (VR) for product demos in 2024

Statistic 29

The aerospace industry’s webinar attendance grew by 60% in 2023

Statistic 30

The use of drones for marketing and promotional activities in aerospace increased by 30% in 2023

Statistic 31

The aerospace industry’s investment in data-driven decision-making tools increased by 35% in 2023

Statistic 32

49% of aerospace companies use virtual reality (VR) for employee training and customer demonstrations

Statistic 33

The global aerospace marketing expenditure is projected to reach $7.5 billion by 2025

Statistic 34

68% of aerospace companies increased their digital marketing budget in 2023

Statistic 35

The average ROI on digital marketing campaigns in aerospace is estimated at 22%

Statistic 36

Video marketing accounts for 47% of aerospace industry’s digital ad spend

Statistic 37

The aerospace sector allocates approximately 12% of its total marketing budget for trade shows and exhibitions

Statistic 38

The aerospace industry’s digital ad spend grew by 28% from 2022 to 2023

Statistic 39

50% of aerospace companies have implemented account-based marketing (ABM) strategies

Statistic 40

44% of aerospace industry marketers plan to adopt more sustainability-focused marketing campaigns in 2024

Slide 1 of 40

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

The global aerospace marketing expenditure is projected to reach $7.5 billion by 2025
68% of aerospace companies increased their digital marketing budget in 2023
54% of aerospace consumers prefer to receive information via online channels
The aerospace industry’s social media engagement grew by 35% in 2023
45% of aerospace marketing efforts focus on content marketing strategies
The average ROI on digital marketing campaigns in aerospace is estimated at 22%
Video marketing accounts for 47% of aerospace industry’s digital ad spend
82% of aerospace companies use LinkedIn as their primary B2B marketing platform
70% of aerospace marketing professionals believe that AI will significantly impact their industry in upcoming years
The aerospace sector allocates approximately 12% of its total marketing budget for trade shows and exhibitions
65% of aerospace industry executives prioritize sustainability in their marketing messages
Use of augmented reality (AR) in aerospace marketing increased by 40% in 2023
60% of aerospace manufacturers report increased customer engagement through personalized digital marketing campaigns

With the aerospace industry soaring into a new era of digital innovation, marketing efforts are rapidly accelerating, with projections reaching $7.5 billion by 2025 and digital strategies transforming how companies engage customers and stakeholders worldwide.

Content Creation and Social Media Engagement

45% of aerospace marketing efforts focus on content marketing strategies
Aerospace industry’s digital content creation increased by 50% in 2023

Content Creation and Social Media Engagement Interpretation

With nearly half of aerospace marketing efforts honing in on content and digital content creation soaring by 50% in 2023, the industry is clearly orbiting towards a strategy where storytelling and digital engagement are fueling its next launch.

Customer Engagement and Preferences

54% of aerospace consumers prefer to receive information via online channels
The aerospace industry’s social media engagement grew by 35% in 2023
65% of aerospace industry executives prioritize sustainability in their marketing messages
60% of aerospace manufacturers report increased customer engagement through personalized digital marketing campaigns
55% of aerospace B2B buyers prefer virtual product demos over traditional sales visits
42% of aerospace brands increased their investment in customer experience (CX) initiatives in 2023
The average customer lifetime value (CLV) for aerospace clients who engage via digital channels increased by 18% in 2023
69% of aerospace companies reported that customer reviews significantly influence their marketing decisions
55% of aerospace marketers plan to increase their use of personalized content in 2024
35% of aerospace industry marketers consider sustainability a key differentiator in their branding efforts

Customer Engagement and Preferences Interpretation

As aerospace companies soar higher into the digital age, savvy marketers are propelling engagement through personalized, sustainable, and virtual strategies, all while acknowledging that customer reviews and experience are the true copilots in forging lasting alliances.

Digital Marketing Strategies and Trends

82% of aerospace companies use LinkedIn as their primary B2B marketing platform
Approximately 48% of aerospace companies use influencer marketing to promote their products
75% of aerospace companies have developed a dedicated digital marketing team in the past two years
The aerospace industry’s mobile-friendly website traffic increased by 33% in 2023
63% of aerospace companies sent targeted email campaigns to prospects and clients in 2023
Aerospace companies reported a 15% increase in lead generation from digital channels in 2023
66% of aerospace companies invest in SEO strategies to improve online visibility
58% of aerospace marketers report that data privacy regulations have impacted their digital marketing strategies
70% of aerospace marketing content is now optimized for voice search
36% of aerospace companies leverage influencer marketing to reach niche markets
Cross-channel marketing strategies in aerospace grew by 22% in 2023

Digital Marketing Strategies and Trends Interpretation

In the soaring world of aerospace marketing, where 82% pilot LinkedIn as their main B2B cockpit and 70% tune their content for voice search, companies are clearly propelling digital strategies at warp speed—demonstrating that in this industry, the sky isn't the limit, but the launch pad for innovative, data-driven engagement.

Emerging Technologies and Innovation in Aerospace Marketing

70% of aerospace marketing professionals believe that AI will significantly impact their industry in upcoming years
Use of augmented reality (AR) in aerospace marketing increased by 40% in 2023
The use of chatbots in aerospace customer service increased by 37% in 2023
52% of aerospace companies increased their investment in digital analytics tools in 2023
43% of aerospace industry marketers plan to expand their use of virtual reality (VR) for product demos in 2024
The aerospace industry’s webinar attendance grew by 60% in 2023
The use of drones for marketing and promotional activities in aerospace increased by 30% in 2023
The aerospace industry’s investment in data-driven decision-making tools increased by 35% in 2023
49% of aerospace companies use virtual reality (VR) for employee training and customer demonstrations

Emerging Technologies and Innovation in Aerospace Marketing Interpretation

With over half of aerospace marketers betting on AI, VR, and AR to elevate engagement, and a surge in digital analytics and drone-powered promos, it’s clear the industry is not just soaring on innovation, but actively transforming marketing into a high-flying, data-driven cockpit of the future.

Marketing Expenditure and Investment Metrics

The global aerospace marketing expenditure is projected to reach $7.5 billion by 2025
68% of aerospace companies increased their digital marketing budget in 2023
The average ROI on digital marketing campaigns in aerospace is estimated at 22%
Video marketing accounts for 47% of aerospace industry’s digital ad spend
The aerospace sector allocates approximately 12% of its total marketing budget for trade shows and exhibitions
The aerospace industry’s digital ad spend grew by 28% from 2022 to 2023
50% of aerospace companies have implemented account-based marketing (ABM) strategies
44% of aerospace industry marketers plan to adopt more sustainability-focused marketing campaigns in 2024

Marketing Expenditure and Investment Metrics Interpretation

As the aerospace industry soars toward a $7.5 billion marketing sky by 2025, its strategic shift to digital, with a keen eye on ROI and sustainability, signals that cutting-edge engagement isn’t just for astronauts—it's the launchpad for future growth.