GITNUXREPORT 2026

Malaysia Advertising Industry Statistics

Malaysia's advertising industry grew strongly in 2023, led by rapid digital adoption.

Rajesh Patel

Team Lead & Senior Researcher with over 15 years of experience in market research and data analytics.

First published: Feb 13, 2026

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Statistic 1

Malaysia's digital ad spend reached RM 6.7 billion in 2023, growing 18% YoY.

Statistic 2

Social media advertising accounted for 55% of digital ad spend at RM 3.69 billion in 2023.

Statistic 3

Search advertising revenue in Malaysia was RM 1.8 billion, up 12% in 2023.

Statistic 4

Video ad spend on digital platforms hit RM 1.2 billion in Malaysia 2023.

Statistic 5

Mobile ad spend comprised 72% of digital total at RM 4.82 billion in 2023.

Statistic 6

Programmatic digital ads grew to 48% share of digital spend in 2023.

Statistic 7

Influencer marketing digital spend: RM 850 million in Malaysia 2023.

Statistic 8

Retail media networks ad revenue: RM 420 million in 2023 Malaysia.

Statistic 9

CTV/OTT ad spend surged 25% to RM 350 million in 2023.

Statistic 10

Display ad CPM average in Malaysia: RM 8.50 in 2023.

Statistic 11

Social platform ad shares: Facebook 32%, Instagram 28%, TikTok 22% in 2023.

Statistic 12

E-commerce platform ads (Shopee/Lazada): RM 1.1 billion combined 2023.

Statistic 13

Native advertising digital revenue: RM 650 million in 2023 Malaysia.

Statistic 14

Audio streaming ads (Spotify etc.): RM 180 million growth in 2023.

Statistic 15

Ad blockers usage among digital users: 28% in Malaysia 2023.

Statistic 16

DOOH digital out-of-home spend: RM 450 million in 2023.

Statistic 17

Gaming in-app ad revenue: RM 290 million in Malaysia 2023.

Statistic 18

Email marketing automation ad spend: RM 120 million 2023.

Statistic 19

Affiliate marketing digital commissions: RM 750 million in 2023.

Statistic 20

SEO/PPC combined spend: RM 950 million in Malaysia 2023.

Statistic 21

Metaverse/VR ad experiments: RM 50 million invested 2023.

Statistic 22

Data-driven personalization ad uplift: 22% in digital campaigns 2023.

Statistic 23

Cross-device ad tracking coverage: 85% of digital audience 2023.

Statistic 24

Social commerce ad revenue: RM 620 million via TikTok Shop etc. 2023.

Statistic 25

Web3/crypto ad spend on digital: RM 95 million in 2023.

Statistic 26

AI-generated ad content usage: 35% of digital creatives 2023.

Statistic 27

Privacy-first ad tech spend increase: 15% to RM 210 million 2023.

Statistic 28

Live streaming e-com ads: RM 380 million during festive seasons 2023.

Statistic 29

Short-form video ad completion rates: 78% average in 2023.

Statistic 30

Digital ad fraud detection investments: RM 75 million in 2023.

Statistic 31

Connected TV penetration for ads: 42% households in 2023 Malaysia.

Statistic 32

Malaysia's total advertising market size in 2023 was valued at RM 14.8 billion, reflecting a 7.2% year-on-year growth driven by post-pandemic recovery.

Statistic 33

Advertising expenditure per capita in Malaysia stood at RM 430 in 2022, up from RM 398 in 2021.

Statistic 34

The Malaysian ad industry contributed 1.2% to the national GDP in 2023, supporting over 150,000 jobs directly and indirectly.

Statistic 35

Total ad spend growth rate averaged 6.8% annually from 2019-2023 in Malaysia.

Statistic 36

Malaysia's ad market ranked 28th globally in 2023 with USD 3.1 billion in spend.

Statistic 37

Digital ad share of total ad spend in Malaysia increased to 45% in 2023 from 38% in 2021.

Statistic 38

Traditional media ad spend declined by 4.1% in 2023 to RM 8.1 billion in Malaysia.

Statistic 39

Forecasted ad market growth for Malaysia in 2024 is 9.5% reaching RM 16.2 billion.

Statistic 40

SME contribution to Malaysia's ad spend was 22% or RM 3.26 billion in 2023.

Statistic 41

Kuala Lumpur accounted for 62% of national ad spend totaling RM 9.18 billion in 2023.

Statistic 42

Malaysia ad industry recovery post-COVID reached 105% of 2019 levels by end-2023.

Statistic 43

Annual ad inflation rate in Malaysia was 3.2% in 2023 affecting CPM rates.

Statistic 44

Foreign investment in Malaysia ad tech firms reached RM 450 million in 2023.

Statistic 45

Total number of advertising agencies in Malaysia grew to 2,450 in 2023.

Statistic 46

Ad spend as percentage of consumer spend in Malaysia was 1.8% in 2023.

Statistic 47

Malaysia's ad market CAGR from 2018-2023 was 5.4%.

Statistic 48

Programmatic ad spend portion in Malaysia hit RM 2.1 billion in 2023.

Statistic 49

Out-of-home ad revenue grew 12% to RM 1.2 billion in 2023.

Statistic 50

E-commerce influenced 35% of ad spend decisions in Malaysia 2023.

Statistic 51

Ad fraud losses in Malaysia estimated at RM 280 million in 2023.

Statistic 52

Total media agency billings in Malaysia reached RM 11.5 billion in 2023.

Statistic 53

Ad spend intensity index for Malaysia was 145 in 2023 (global avg 100).

Statistic 54

Rural ad spend penetration increased to 18% nationally in 2023.

Statistic 55

Luxury brand ad allocation in Malaysia surged 15% to RM 950 million in 2023.

Statistic 56

Sustainability-themed ads comprised 12% of total creative output in 2023.

Statistic 57

Peak ad spend quarter in 2023 was Q4 at RM 4.1 billion.

Statistic 58

Ad market fragmentation: top 10 advertisers held 42% share in 2023.

Statistic 59

Malaysia ad ROI average across sectors was 4.2:1 in 2023.

Statistic 60

New ad platforms launched in Malaysia: 25 in 2023.

Statistic 61

Total ad creative production volume: 45,000 campaigns in 2023.

Statistic 62

Ad regulations compliance rate: 92% audited campaigns in 2023.

Statistic 63

Forecast digital ad dominance: 60% share by 2027 in Malaysia.

Statistic 64

GDP-linked ad growth projection: 6.2% CAGR to 2028.

Statistic 65

Privacy law impact: 15% budget shift to first-party data by 2025.

Statistic 66

Sustainability ad mandates: 25% campaigns green-certified 2025 goal.

Statistic 67

AI ad approval process: 40% faster under new guidelines 2024.

Statistic 68

Cross-border ad tax changes: 5% levy on foreign platforms 2024.

Statistic 69

Local content quota for ads: 70% Malaysian talent by 2026.

Statistic 70

Ad transparency portal launches: 100% spender disclosure 2025.

Statistic 71

Metaverse ad revenue proj: RM 500 million by 2028 Malaysia.

Statistic 72

5G enabled ad tech growth: 22% uplift projected 2025-27.

Statistic 73

Influencer disclosure fines: RM 2.5 million collected 2023.

Statistic 74

Total addressable ad market TAM: RM 25 billion by 2030.

Statistic 75

Gender diversity in ad agencies: 48% female leadership target 2025.

Statistic 76

Carbon footprint reporting for ad campaigns mandatory 2026.

Statistic 77

Programmatic transparency rules: 85% compliance expected 2024.

Statistic 78

Ad spend forecast 2025: RM 18.4 billion +12% growth.

Statistic 79

Youth-targeted ad restrictions: 30% volume reduction goal 2025.

Statistic 80

Blockchain ad verification adoption: 50% by 2027 proj.

Statistic 81

Multilingual ad mandates for Sabah/Sarawak: 2025 rollout.

Statistic 82

ROI measurement standards unified: ISO cert 60% agencies 2026.

Statistic 83

E-sports sponsorship proj: RM 800 million by 2028.

Statistic 84

Data localization for ad targeting: Enforced 2025.

Statistic 85

Voice search ad opportunity: RM 300 million by 2026.

Statistic 86

Ethical AI ad guidelines: 90% adoption target 2025.

Statistic 87

Rural digital ad infra proj: 75% coverage by 2027.

Statistic 88

NFT branded content ads: RM 120 million pilot 2025.

Statistic 89

Ad industry skills training: 50,000 workers upskilled 2024-28.

Statistic 90

FMCG sector TV ad spend: RM 1.45 billion leading 2023.

Statistic 91

Automotive advertising budget: RM 1.2 billion total across media 2023.

Statistic 92

Financial services ads: RM 980 million, 11% growth 2023.

Statistic 93

Telecom sector allocation: RM 1.05 billion for advertising 2023.

Statistic 94

Real estate property ads: RM 750 million in print/digital 2023.

Statistic 95

Healthcare/pharma ad spend: RM 620 million regulated 2023.

Statistic 96

E-commerce platforms self-spend: RM 2.1 billion 2023.

Statistic 97

Food & beverage ads: RM 1.8 billion, festive peaks high.

Statistic 98

Travel & tourism recovery spend: RM 550 million 2023.

Statistic 99

Retail non-ecom ads: RM 890 million OOH/TV 2023.

Statistic 100

Education sector (private): RM 410 million digital heavy 2023.

Statistic 101

Government/public service ads: RM 350 million PSA focus 2023.

Statistic 102

Beverage alcohol ads (limited): RM 280 million compliant 2023.

Statistic 103

Electronics & gadgets: RM 720 million launch campaigns 2023.

Statistic 104

Fashion & apparel: RM 650 million influencer/TV 2023.

Statistic 105

Insurance products ads: RM 520 million comparison sites 2023.

Statistic 106

Gaming & entertainment: RM 380 million events/cross-promo 2023.

Statistic 107

Beauty & cosmetics: RM 450 million social media led 2023.

Statistic 108

Automotive aftermarket: RM 240 million service promos 2023.

Statistic 109

Utilities/energy ads: RM 190 million CSR focus 2023.

Statistic 110

Top advertiser Unilever spend: RM 420 million multi-channel 2023.

Statistic 111

Banking sector digital ads: 65% of their total RM 640m 2023.

Statistic 112

Pharma OTC products: RM 310 million TV/print 2023.

Statistic 113

Airlines recovery ads: RM 290 million promotions 2023.

Statistic 114

Fast food chains: RM 510 million festive campaigns 2023.

Statistic 115

Property developers: RM 680 million launches 2023.

Statistic 116

Telecom data plans ads: RM 580 million competitive 2023.

Statistic 117

Non-profit/NGO ads: RM 95 million awareness 2023.

Statistic 118

Tobacco alternatives (vape): RM 140 million digital 2023.

Statistic 119

Sports betting (legal): RM 210 million events 2023.

Statistic 120

Household goods: RM 390 million home improvement 2023.

Statistic 121

TV advertising spend in Malaysia totaled RM 3.2 billion in 2023, down 5% YoY.

Statistic 122

Newspaper ad revenue declined to RM 1.1 billion, 12% drop in 2023.

Statistic 123

Radio ad spend steady at RM 650 million in Malaysia 2023.

Statistic 124

Cinema advertising revenue: RM 220 million post-reopening 2023.

Statistic 125

Billboard OOH spend: RM 750 million, 10% growth in 2023.

Statistic 126

Magazine ad pages sold: 45,000 across titles in 2023.

Statistic 127

Prime time TV ad slots CPM: RM 45,000 per 30s in 2023.

Statistic 128

Free-to-air TV audience share for ads: 58% in 2023.

Statistic 129

Transit OOH ads (buses/MRT): RM 380 million in urban areas 2023.

Statistic 130

Direct mail ad distribution: 120 million pieces in 2023 Malaysia.

Statistic 131

Yellow pages ad revenue: RM 85 million declining 8% 2023.

Statistic 132

Sponsorship deals in events/TV: RM 950 million total 2023.

Statistic 133

Print classifieds digital shift reduced spend by 15% to RM 420m 2023.

Statistic 134

FM radio listenership for ads: 65% daily reach in 2023.

Statistic 135

Movie theater ad pre-show views: 2.5 per screen avg 2023.

Statistic 136

Street furniture OOH (bus stops): RM 150 million 2023.

Statistic 137

TV news channel ad share: 28% of total TV spend 2023.

Statistic 138

Regional newspaper ad revenue outside KL: RM 320 million 2023.

Statistic 139

Ambient media in malls: RM 280 million spend 2023.

Statistic 140

Telemarketing ad calls: 450 million regulated calls 2023.

Statistic 141

Prime newspaper front-page ad rates: RM 120,000 full page 2023.

Statistic 142

Pay TV ad revenue: RM 480 million in 2023 Malaysia.

Statistic 143

Outdoor digital vs static split: 35% digital in OOH 2023.

Statistic 144

Radio spot production: 18,000 unique ads aired 2023.

Statistic 145

TV commercial airings peak: 1.2 million slots Q4 2023.

Statistic 146

Print ad response rates avg 2.1% in 2023 surveys.

1/146

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Surfing a tidal wave of digital transformation, Malaysia's advertising industry roared back to a record RM 14.8 billion in 2023, proving its immense power as an economic engine while navigating a fascinating shift where every ringgit tells a story of change.

Key Takeaways

Malaysia's total advertising market size in 2023 was valued at RM 14.8 billion, reflecting a 7.2% year-on-year growth driven by post-pandemic recovery.
Advertising expenditure per capita in Malaysia stood at RM 430 in 2022, up from RM 398 in 2021.
The Malaysian ad industry contributed 1.2% to the national GDP in 2023, supporting over 150,000 jobs directly and indirectly.
Malaysia's digital ad spend reached RM 6.7 billion in 2023, growing 18% YoY.
Social media advertising accounted for 55% of digital ad spend at RM 3.69 billion in 2023.
Search advertising revenue in Malaysia was RM 1.8 billion, up 12% in 2023.
TV advertising spend in Malaysia totaled RM 3.2 billion in 2023, down 5% YoY.
Newspaper ad revenue declined to RM 1.1 billion, 12% drop in 2023.
Radio ad spend steady at RM 650 million in Malaysia 2023.
FMCG sector TV ad spend: RM 1.45 billion leading 2023.
Automotive advertising budget: RM 1.2 billion total across media 2023.
Financial services ads: RM 980 million, 11% growth 2023.
Ad regulations compliance rate: 92% audited campaigns in 2023.
Forecast digital ad dominance: 60% share by 2027 in Malaysia.
GDP-linked ad growth projection: 6.2% CAGR to 2028.

Malaysia's advertising industry grew strongly in 2023, led by rapid digital adoption.

Digital Advertising Trends

Malaysia's digital ad spend reached RM 6.7 billion in 2023, growing 18% YoY.
Social media advertising accounted for 55% of digital ad spend at RM 3.69 billion in 2023.
Search advertising revenue in Malaysia was RM 1.8 billion, up 12% in 2023.
Video ad spend on digital platforms hit RM 1.2 billion in Malaysia 2023.
Mobile ad spend comprised 72% of digital total at RM 4.82 billion in 2023.
Programmatic digital ads grew to 48% share of digital spend in 2023.
Influencer marketing digital spend: RM 850 million in Malaysia 2023.
Retail media networks ad revenue: RM 420 million in 2023 Malaysia.
CTV/OTT ad spend surged 25% to RM 350 million in 2023.
Display ad CPM average in Malaysia: RM 8.50 in 2023.
Social platform ad shares: Facebook 32%, Instagram 28%, TikTok 22% in 2023.
E-commerce platform ads (Shopee/Lazada): RM 1.1 billion combined 2023.
Native advertising digital revenue: RM 650 million in 2023 Malaysia.
Audio streaming ads (Spotify etc.): RM 180 million growth in 2023.
Ad blockers usage among digital users: 28% in Malaysia 2023.
DOOH digital out-of-home spend: RM 450 million in 2023.
Gaming in-app ad revenue: RM 290 million in Malaysia 2023.
Email marketing automation ad spend: RM 120 million 2023.
Affiliate marketing digital commissions: RM 750 million in 2023.
SEO/PPC combined spend: RM 950 million in Malaysia 2023.
Metaverse/VR ad experiments: RM 50 million invested 2023.
Data-driven personalization ad uplift: 22% in digital campaigns 2023.
Cross-device ad tracking coverage: 85% of digital audience 2023.
Social commerce ad revenue: RM 620 million via TikTok Shop etc. 2023.
Web3/crypto ad spend on digital: RM 95 million in 2023.
AI-generated ad content usage: 35% of digital creatives 2023.
Privacy-first ad tech spend increase: 15% to RM 210 million 2023.
Live streaming e-com ads: RM 380 million during festive seasons 2023.
Short-form video ad completion rates: 78% average in 2023.
Digital ad fraud detection investments: RM 75 million in 2023.
Connected TV penetration for ads: 42% households in 2023 Malaysia.

Digital Advertising Trends Interpretation

While Malaysian brands are clearly shouting through every smartphone, streaming service, and social scroll in a dazzling RM6.7 billion digital chorus, one can't help but notice that 28% of the audience is already wearing earplugs.

Market Size and Growth

Malaysia's total advertising market size in 2023 was valued at RM 14.8 billion, reflecting a 7.2% year-on-year growth driven by post-pandemic recovery.
Advertising expenditure per capita in Malaysia stood at RM 430 in 2022, up from RM 398 in 2021.
The Malaysian ad industry contributed 1.2% to the national GDP in 2023, supporting over 150,000 jobs directly and indirectly.
Total ad spend growth rate averaged 6.8% annually from 2019-2023 in Malaysia.
Malaysia's ad market ranked 28th globally in 2023 with USD 3.1 billion in spend.
Digital ad share of total ad spend in Malaysia increased to 45% in 2023 from 38% in 2021.
Traditional media ad spend declined by 4.1% in 2023 to RM 8.1 billion in Malaysia.
Forecasted ad market growth for Malaysia in 2024 is 9.5% reaching RM 16.2 billion.
SME contribution to Malaysia's ad spend was 22% or RM 3.26 billion in 2023.
Kuala Lumpur accounted for 62% of national ad spend totaling RM 9.18 billion in 2023.
Malaysia ad industry recovery post-COVID reached 105% of 2019 levels by end-2023.
Annual ad inflation rate in Malaysia was 3.2% in 2023 affecting CPM rates.
Foreign investment in Malaysia ad tech firms reached RM 450 million in 2023.
Total number of advertising agencies in Malaysia grew to 2,450 in 2023.
Ad spend as percentage of consumer spend in Malaysia was 1.8% in 2023.
Malaysia's ad market CAGR from 2018-2023 was 5.4%.
Programmatic ad spend portion in Malaysia hit RM 2.1 billion in 2023.
Out-of-home ad revenue grew 12% to RM 1.2 billion in 2023.
E-commerce influenced 35% of ad spend decisions in Malaysia 2023.
Ad fraud losses in Malaysia estimated at RM 280 million in 2023.
Total media agency billings in Malaysia reached RM 11.5 billion in 2023.
Ad spend intensity index for Malaysia was 145 in 2023 (global avg 100).
Rural ad spend penetration increased to 18% nationally in 2023.
Luxury brand ad allocation in Malaysia surged 15% to RM 950 million in 2023.
Sustainability-themed ads comprised 12% of total creative output in 2023.
Peak ad spend quarter in 2023 was Q4 at RM 4.1 billion.
Ad market fragmentation: top 10 advertisers held 42% share in 2023.
Malaysia ad ROI average across sectors was 4.2:1 in 2023.
New ad platforms launched in Malaysia: 25 in 2023.
Total ad creative production volume: 45,000 campaigns in 2023.

Market Size and Growth Interpretation

While Malaysia's advertising industry is proving it's no small fry—contributing 1.2% to GDP and hitting 105% of its pre-pandemic vigor—its RM 14.8 billion market, growing at a brisk 7.2%, is being dramatically reshaped as digital's 45% share cannibalizes traditional media and every RM 430 spent per citizen fuels a fragmented, fraud-plagued, yet fiercely innovative landscape where even luxury brands and sustainability themes are fighting for attention.

Regulatory and Future Projections

Ad regulations compliance rate: 92% audited campaigns in 2023.
Forecast digital ad dominance: 60% share by 2027 in Malaysia.
GDP-linked ad growth projection: 6.2% CAGR to 2028.
Privacy law impact: 15% budget shift to first-party data by 2025.
Sustainability ad mandates: 25% campaigns green-certified 2025 goal.
AI ad approval process: 40% faster under new guidelines 2024.
Cross-border ad tax changes: 5% levy on foreign platforms 2024.
Local content quota for ads: 70% Malaysian talent by 2026.
Ad transparency portal launches: 100% spender disclosure 2025.
Metaverse ad revenue proj: RM 500 million by 2028 Malaysia.
5G enabled ad tech growth: 22% uplift projected 2025-27.
Influencer disclosure fines: RM 2.5 million collected 2023.
Total addressable ad market TAM: RM 25 billion by 2030.
Gender diversity in ad agencies: 48% female leadership target 2025.
Carbon footprint reporting for ad campaigns mandatory 2026.
Programmatic transparency rules: 85% compliance expected 2024.
Ad spend forecast 2025: RM 18.4 billion +12% growth.
Youth-targeted ad restrictions: 30% volume reduction goal 2025.
Blockchain ad verification adoption: 50% by 2027 proj.
Multilingual ad mandates for Sabah/Sarawak: 2025 rollout.
ROI measurement standards unified: ISO cert 60% agencies 2026.
E-sports sponsorship proj: RM 800 million by 2028.
Data localization for ad targeting: Enforced 2025.
Voice search ad opportunity: RM 300 million by 2026.
Ethical AI ad guidelines: 90% adoption target 2025.
Rural digital ad infra proj: 75% coverage by 2027.
NFT branded content ads: RM 120 million pilot 2025.
Ad industry skills training: 50,000 workers upskilled 2024-28.

Regulatory and Future Projections Interpretation

Malaysia’s advertising industry, it seems, is determined to grow a modern, regulated, and culturally responsible jungle where the ads are not only watched by algorithms but also approved by them, overseen by a mostly compliant populace, and occasionally taxed for crossing borders.

Sector-Specific Expenditure

FMCG sector TV ad spend: RM 1.45 billion leading 2023.
Automotive advertising budget: RM 1.2 billion total across media 2023.
Financial services ads: RM 980 million, 11% growth 2023.
Telecom sector allocation: RM 1.05 billion for advertising 2023.
Real estate property ads: RM 750 million in print/digital 2023.
Healthcare/pharma ad spend: RM 620 million regulated 2023.
E-commerce platforms self-spend: RM 2.1 billion 2023.
Food & beverage ads: RM 1.8 billion, festive peaks high.
Travel & tourism recovery spend: RM 550 million 2023.
Retail non-ecom ads: RM 890 million OOH/TV 2023.
Education sector (private): RM 410 million digital heavy 2023.
Government/public service ads: RM 350 million PSA focus 2023.
Beverage alcohol ads (limited): RM 280 million compliant 2023.
Electronics & gadgets: RM 720 million launch campaigns 2023.
Fashion & apparel: RM 650 million influencer/TV 2023.
Insurance products ads: RM 520 million comparison sites 2023.
Gaming & entertainment: RM 380 million events/cross-promo 2023.
Beauty & cosmetics: RM 450 million social media led 2023.
Automotive aftermarket: RM 240 million service promos 2023.
Utilities/energy ads: RM 190 million CSR focus 2023.
Top advertiser Unilever spend: RM 420 million multi-channel 2023.
Banking sector digital ads: 65% of their total RM 640m 2023.
Pharma OTC products: RM 310 million TV/print 2023.
Airlines recovery ads: RM 290 million promotions 2023.
Fast food chains: RM 510 million festive campaigns 2023.
Property developers: RM 680 million launches 2023.
Telecom data plans ads: RM 580 million competitive 2023.
Non-profit/NGO ads: RM 95 million awareness 2023.
Tobacco alternatives (vape): RM 140 million digital 2023.
Sports betting (legal): RM 210 million events 2023.
Household goods: RM 390 million home improvement 2023.

Sector-Specific Expenditure Interpretation

While Malaysians might be pondering bigger questions, the nation's advertisers have decisively voted with their budgets, declaring our ultimate priorities to be the things we put in our carts (RM 2.1bn), on our screens (RM 1.45bn), and in our stomachs (RM 1.8bn), with the car to get the groceries (RM 1.2bn) and the bank to pay for it all (RM 980m) following closely behind.

Traditional Advertising Media

TV advertising spend in Malaysia totaled RM 3.2 billion in 2023, down 5% YoY.
Newspaper ad revenue declined to RM 1.1 billion, 12% drop in 2023.
Radio ad spend steady at RM 650 million in Malaysia 2023.
Cinema advertising revenue: RM 220 million post-reopening 2023.
Billboard OOH spend: RM 750 million, 10% growth in 2023.
Magazine ad pages sold: 45,000 across titles in 2023.
Prime time TV ad slots CPM: RM 45,000 per 30s in 2023.
Free-to-air TV audience share for ads: 58% in 2023.
Transit OOH ads (buses/MRT): RM 380 million in urban areas 2023.
Direct mail ad distribution: 120 million pieces in 2023 Malaysia.
Yellow pages ad revenue: RM 85 million declining 8% 2023.
Sponsorship deals in events/TV: RM 950 million total 2023.
Print classifieds digital shift reduced spend by 15% to RM 420m 2023.
FM radio listenership for ads: 65% daily reach in 2023.
Movie theater ad pre-show views: 2.5 per screen avg 2023.
Street furniture OOH (bus stops): RM 150 million 2023.
TV news channel ad share: 28% of total TV spend 2023.
Regional newspaper ad revenue outside KL: RM 320 million 2023.
Ambient media in malls: RM 280 million spend 2023.
Telemarketing ad calls: 450 million regulated calls 2023.
Prime newspaper front-page ad rates: RM 120,000 full page 2023.
Pay TV ad revenue: RM 480 million in 2023 Malaysia.
Outdoor digital vs static split: 35% digital in OOH 2023.
Radio spot production: 18,000 unique ads aired 2023.
TV commercial airings peak: 1.2 million slots Q4 2023.
Print ad response rates avg 2.1% in 2023 surveys.

Traditional Advertising Media Interpretation

In the grand Malaysian ad bazaar, the story is clear: traditional media is tightening its belt, out-of-home is stretching its legs, and everyone is desperately trying to make eye contact with a population whose attention is the most coveted, and elusive, currency of all.

Sources & References

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