GITNUXREPORT 2026

Makeup Industry Statistics

The global makeup industry is a multi-billion dollar market driven by diverse consumer trends and rapid online growth.

Sarah Mitchell

Senior Researcher specializing in consumer behavior and market trends.

First published: Feb 13, 2026

Our Commitment to Accuracy

Rigorous fact-checking · Reputable sources · Regular updatesLearn more

Statistic 1

L'Oréal digital sales 25% group revenue.

Statistic 2

Estée Lauder makeup revenue USD 4B 2023.

Statistic 3

MAC Cosmetics 1B lipsticks sold lifetime.

Statistic 4

LVMH beauty division €8.5B revenue 2023.

Statistic 5

Maybelline NY global market leader mass makeup.

Statistic 6

Fenty Beauty generated USD 600M first year.

Statistic 7

Revlon filed bankruptcy but makeup 40% sales.

Statistic 8

Charlotte Tilbury valuation USD 1B 2020.

Statistic 9

Kylie Cosmetics USD 1B sales by 2023.

Statistic 10

NARS best-seller Orgasm blush 20M units.

Statistic 11

Coty owns 40 brands, CoverGirl top seller.

Statistic 12

Glossier DTC model 100M revenue 2022.

Statistic 13

Rare Beauty Selena Gomez 300M sales 2023.

Statistic 14

Urban Decay Naked palette 50M sold.

Statistic 15

Benefit Cosmetics fake lashes 1B pairs.

Statistic 16

e.l.f. Cosmetics revenue USD 1B 2023.

Statistic 17

Pat McGrath Labs cult following 100+ countries.

Statistic 18

Too Faced market share 5% US prestige.

Statistic 19

Huda Beauty Middle East leader USD 200M.

Statistic 20

Morphe bankruptcy 2023, YouTube influencer model.

Statistic 21

The Ordinary budget skincare-makeup hybrid growth.

Statistic 22

Haus Labs Lady Gaga USD 100M launch year.

Statistic 23

Milk Makeup minimalist 20% YoY growth.

Statistic 24

Anastasia Beverly Hills brows 30% category share.

Statistic 25

Tarte Cosmetics clean beauty USD 300M.

Statistic 26

NYX Professional mass market top 3.

Statistic 27

Dior Addict lipstick bestseller 10M/year.

Statistic 28

Chanel makeup 20% beauty division revenue.

Statistic 29

68% of women aged 18-34 use makeup daily.

Statistic 30

Millennials represent 45% of global cosmetics consumers.

Statistic 31

52% of Gen Z prefers clean beauty products.

Statistic 32

Women aged 25-34 spend average USD 200/year on makeup.

Statistic 33

40% of men aged 18-24 have purchased makeup in past year.

Statistic 34

Black consumers 25% more likely to buy ethnic-specific makeup.

Statistic 35

75% of Asian women use BB cream regularly.

Statistic 36

Average age of first makeup use is 13 for girls.

Statistic 37

60% of U.S. women over 50 use anti-aging makeup.

Statistic 38

Hispanic consumers 30% of U.S. beauty market growth.

Statistic 39

55% of consumers aged 35-44 prioritize natural ingredients.

Statistic 40

Teens (13-17) 20% increase in makeup spending 2022.

Statistic 41

70% of luxury makeup buyers are women 25-44.

Statistic 42

Urban consumers 2x more likely to buy premium makeup.

Statistic 43

45% of makeup users have sensitive skin concerns.

Statistic 44

Baby boomers spend 15% of beauty budget on makeup.

Statistic 45

65% of working women apply makeup before work.

Statistic 46

LGBTQ+ consumers 50% more likely to experiment with makeup.

Statistic 47

80% of mothers buy makeup for daughters under 16.

Statistic 48

Low-income consumers prefer drugstore makeup 70%.

Statistic 49

58% of college students use makeup daily.

Statistic 50

High-income women spend USD 500/year on makeup.

Statistic 51

35% of seniors (65+) use makeup weekly.

Statistic 52

Rural consumers 40% less likely to use bold makeup.

Statistic 53

62% of fitness enthusiasts use minimal makeup.

Statistic 54

Single women spend 25% more on makeup than married.

Statistic 55

50% of makeup tutorials viewers are 18-24 females.

Statistic 56

72% women, 28% men global makeup users.

Statistic 57

55% of makeup buyers influenced by influencers.

Statistic 58

72% of global population are women makeup primary users.

Statistic 59

Gen Z (born 1997-2012) 40% of makeup trendsetters.

Statistic 60

Online makeup sales 38% of total in 2023.

Statistic 61

Amazon holds 45% of U.S. online beauty sales.

Statistic 62

TikTok Shop beauty sales USD 1 billion in 2023.

Statistic 63

Sephora app downloads up 25% for virtual try-on.

Statistic 64

60% of Gen Z buys makeup via social media.

Statistic 65

Ulta Beauty e-commerce 30% revenue growth 2023.

Statistic 66

Live streaming sales in China 50% of beauty e-com.

Statistic 67

Subscription boxes 15% of makeup sales.

Statistic 68

Mobile commerce 70% of beauty online traffic.

Statistic 69

Influencer affiliate links drive 20% sales.

Statistic 70

DTC brands 25% market share in makeup.

Statistic 71

Black Friday beauty online sales USD 500M US.

Statistic 72

Instagram Shops conversion 5x higher for beauty.

Statistic 73

E-com returns for makeup 25% rate.

Statistic 74

China Tmall beauty GMV USD 100B 2023.

Statistic 75

Walmart+ beauty sales up 40% online.

Statistic 76

YouTube Shorts drive 15% makeup purchases.

Statistic 77

Personalization boosts e-com conversion 30%.

Statistic 78

CVS online beauty 20% total sales.

Statistic 79

Shopify beauty stores 50k+ active.

Statistic 80

Voice shopping 5% beauty e-com.

Statistic 81

BNPL usage 25% in beauty online.

Statistic 82

Pinterest buyable pins 10% beauty traffic.

Statistic 83

Target e-com beauty doubled since 2020.

Statistic 84

Snapchat AR filters 100M beauty tries/month.

Statistic 85

JD.com beauty sales RMB 50B 2023.

Statistic 86

Flash sales 30% discount drive 40% traffic.

Statistic 87

Loyalty apps retention 35% higher sales.

Statistic 88

The global cosmetics market size was valued at USD 262.93 billion in 2019.

Statistic 89

The cosmetics market is expected to grow at a CAGR of 4.2% from 2020 to 2027.

Statistic 90

Lipstick sales account for 20% of the global makeup market revenue.

Statistic 91

The U.S. cosmetics market generated USD 49.2 billion in revenue in 2022.

Statistic 92

Asia-Pacific holds 40% of the global cosmetics market share.

Statistic 93

Organic cosmetics market projected to reach USD 55.49 billion by 2030.

Statistic 94

Global makeup market revenue reached USD 100 billion in 2023.

Statistic 95

China cosmetics market size was USD 64.6 billion in 2022.

Statistic 96

Europe cosmetics market expected to grow at 5.1% CAGR through 2028.

Statistic 97

U.S. makeup sales increased by 15% in 2021 post-pandemic.

Statistic 98

Global beauty market, including makeup, to hit USD 580 billion by 2027.

Statistic 99

India cosmetics market valued at USD 12.2 billion in 2023.

Statistic 100

Clean beauty segment grew 18% in 2022.

Statistic 101

Brazil makeup market revenue USD 8.5 billion in 2022.

Statistic 102

Men's grooming market, including makeup, USD 81.3 billion globally in 2023.

Statistic 103

South Korea cosmetics exports reached USD 10 billion in 2022.

Statistic 104

U.K. cosmetics market size USD 12.4 billion in 2023.

Statistic 105

Vegan cosmetics market to grow at 6.9% CAGR to 2030.

Statistic 106

Australia beauty market USD 5.6 billion in 2022.

Statistic 107

France luxury cosmetics sales USD 15 billion annually.

Statistic 108

Global color cosmetics market USD 35.5 billion in 2022.

Statistic 109

Japan cosmetics market USD 32 billion in 2023.

Statistic 110

Middle East cosmetics market to reach USD 40 billion by 2027.

Statistic 111

Canada makeup market revenue USD 4.2 billion in 2022.

Statistic 112

Halal cosmetics market USD 66.6 billion by 2025.

Statistic 113

Germany cosmetics e-commerce USD 3.8 billion in 2023.

Statistic 114

Global facial makeup market USD 18 billion in 2023.

Statistic 115

Russia beauty market USD 7.5 billion in 2022.

Statistic 116

Sustainable cosmetics market to grow 5.8% CAGR.

Statistic 117

U.S. prestige beauty market USD 20 billion in 2023.

Statistic 118

Foundation is used by 85% of daily makeup wearers.

Statistic 119

Lip products saw 12% sales growth in 2023.

Statistic 120

Eyeshadow palettes top trending item on TikTok.

Statistic 121

Matte lipstick preferred by 60% of consumers.

Statistic 122

BB cream usage up 25% in Asia.

Statistic 123

Clean beauty makeup 30% market penetration 2023.

Statistic 124

Glitter makeup searches up 40% on Google.

Statistic 125

Vegan makeup 45% preference among Gen Z.

Statistic 126

Long-wear foundation sales increased 18%.

Statistic 127

Contour products used by 50% of makeup artists.

Statistic 128

Nude shades dominate 55% of lipstick sales.

Statistic 129

Setting spray essential for 70% daily users.

Statistic 130

Bold eyeliner trends up 35% in social media.

Statistic 131

Hydrating makeup formulas 40% growth.

Statistic 132

Multi-use products (lip-cheek) 25% popularity rise.

Statistic 133

Sustainable packaging influences 65% purchases.

Statistic 134

Dewy skin look preferred by 62%.

Statistic 135

Lash serums outsell extensions 2:1.

Statistic 136

Powder blush declining, cream up 20%.

Statistic 137

Custom-blend makeup services growing 15%.

Statistic 138

AR try-on tools used by 50% online shoppers.

Statistic 139

Skin tint over foundation for 40% natural look seekers.

Statistic 140

Metallic eyeshadows trending 30%.

Statistic 141

Oil-control makeup for oily skin 35% demand.

Statistic 142

Brow gels top brow product 55%.

Statistic 143

Glowy highlighter sales up 22%.

Statistic 144

Minimalist makeup (3 products max) 45% adoption.

Statistic 145

Eyelash extensions declined 10%, mascara up.

1/145

Sources

Trusted by 500+ publications

+497

While lipstick sales alone paint a $20 billion stroke across the global canvas, the modern makeup industry is a staggering, multifaceted empire where a single cosmetic giant's revenue rivals the GDP of a small nation, driven by generational shifts towards clean beauty, explosive e-commerce, and a billion-dollar cult following for a perfect blush.

Key Takeaways

The global cosmetics market size was valued at USD 262.93 billion in 2019.
The cosmetics market is expected to grow at a CAGR of 4.2% from 2020 to 2027.
Lipstick sales account for 20% of the global makeup market revenue.
68% of women aged 18-34 use makeup daily.
Millennials represent 45% of global cosmetics consumers.
52% of Gen Z prefers clean beauty products.
Foundation is used by 85% of daily makeup wearers.
Lip products saw 12% sales growth in 2023.
Eyeshadow palettes top trending item on TikTok.
Online makeup sales 38% of total in 2023.
Amazon holds 45% of U.S. online beauty sales.
TikTok Shop beauty sales USD 1 billion in 2023.
L'Oréal digital sales 25% group revenue.
Estée Lauder makeup revenue USD 4B 2023.
MAC Cosmetics 1B lipsticks sold lifetime.

The global makeup industry is a multi-billion dollar market driven by diverse consumer trends and rapid online growth.

Brand & Competitor Stats

L'Oréal digital sales 25% group revenue.
Estée Lauder makeup revenue USD 4B 2023.
MAC Cosmetics 1B lipsticks sold lifetime.
LVMH beauty division €8.5B revenue 2023.
Maybelline NY global market leader mass makeup.
Fenty Beauty generated USD 600M first year.
Revlon filed bankruptcy but makeup 40% sales.
Charlotte Tilbury valuation USD 1B 2020.
Kylie Cosmetics USD 1B sales by 2023.
NARS best-seller Orgasm blush 20M units.
Coty owns 40 brands, CoverGirl top seller.
Glossier DTC model 100M revenue 2022.
Rare Beauty Selena Gomez 300M sales 2023.
Urban Decay Naked palette 50M sold.
Benefit Cosmetics fake lashes 1B pairs.
e.l.f. Cosmetics revenue USD 1B 2023.
Pat McGrath Labs cult following 100+ countries.
Too Faced market share 5% US prestige.
Huda Beauty Middle East leader USD 200M.
Morphe bankruptcy 2023, YouTube influencer model.
The Ordinary budget skincare-makeup hybrid growth.
Haus Labs Lady Gaga USD 100M launch year.
Milk Makeup minimalist 20% YoY growth.
Anastasia Beverly Hills brows 30% category share.
Tarte Cosmetics clean beauty USD 300M.
NYX Professional mass market top 3.
Dior Addict lipstick bestseller 10M/year.
Chanel makeup 20% beauty division revenue.

Brand & Competitor Stats Interpretation

The makeup industry is a multi-billion dollar theater where heritage brands like L'Oréal and Estée Lauder share the stage with agile startups like Fenty, proving that whether you're selling a billion MAC lipsticks or a cult-followed blush named Orgasm, the real magic lies in mastering both pigment and profit.

Consumer Demographics

68% of women aged 18-34 use makeup daily.
Millennials represent 45% of global cosmetics consumers.
52% of Gen Z prefers clean beauty products.
Women aged 25-34 spend average USD 200/year on makeup.
40% of men aged 18-24 have purchased makeup in past year.
Black consumers 25% more likely to buy ethnic-specific makeup.
75% of Asian women use BB cream regularly.
Average age of first makeup use is 13 for girls.
60% of U.S. women over 50 use anti-aging makeup.
Hispanic consumers 30% of U.S. beauty market growth.
55% of consumers aged 35-44 prioritize natural ingredients.
Teens (13-17) 20% increase in makeup spending 2022.
70% of luxury makeup buyers are women 25-44.
Urban consumers 2x more likely to buy premium makeup.
45% of makeup users have sensitive skin concerns.
Baby boomers spend 15% of beauty budget on makeup.
65% of working women apply makeup before work.
LGBTQ+ consumers 50% more likely to experiment with makeup.
80% of mothers buy makeup for daughters under 16.
Low-income consumers prefer drugstore makeup 70%.
58% of college students use makeup daily.
High-income women spend USD 500/year on makeup.
35% of seniors (65+) use makeup weekly.
Rural consumers 40% less likely to use bold makeup.
62% of fitness enthusiasts use minimal makeup.
Single women spend 25% more on makeup than married.
50% of makeup tutorials viewers are 18-24 females.
72% women, 28% men global makeup users.
55% of makeup buyers influenced by influencers.
72% of global population are women makeup primary users.
Gen Z (born 1997-2012) 40% of makeup trendsetters.

Consumer Demographics Interpretation

The makeup industry is a complex ecosystem where youth sets the trends and spends freely, Gen Z demands purity with a side of TikToks, men are increasingly joining the party, and every demographic from baby boomers to urbanites invests—whether for empowerment, expression, or the relentless battle against time—proving that the face is a canvas upon which economics, identity, and society itself are vividly painted.

E-commerce & Sales Channels Interpretation

The makeup industry’s digital playground is now a frenzied, high-stakes carnival where everyone wants to shop from their pocket, but they'll still return a quarter of the clowns.

Market Size & Revenue

The global cosmetics market size was valued at USD 262.93 billion in 2019.
The cosmetics market is expected to grow at a CAGR of 4.2% from 2020 to 2027.
Lipstick sales account for 20% of the global makeup market revenue.
The U.S. cosmetics market generated USD 49.2 billion in revenue in 2022.
Asia-Pacific holds 40% of the global cosmetics market share.
Organic cosmetics market projected to reach USD 55.49 billion by 2030.
Global makeup market revenue reached USD 100 billion in 2023.
China cosmetics market size was USD 64.6 billion in 2022.
Europe cosmetics market expected to grow at 5.1% CAGR through 2028.
U.S. makeup sales increased by 15% in 2021 post-pandemic.
Global beauty market, including makeup, to hit USD 580 billion by 2027.
India cosmetics market valued at USD 12.2 billion in 2023.
Clean beauty segment grew 18% in 2022.
Brazil makeup market revenue USD 8.5 billion in 2022.
Men's grooming market, including makeup, USD 81.3 billion globally in 2023.
South Korea cosmetics exports reached USD 10 billion in 2022.
U.K. cosmetics market size USD 12.4 billion in 2023.
Vegan cosmetics market to grow at 6.9% CAGR to 2030.
Australia beauty market USD 5.6 billion in 2022.
France luxury cosmetics sales USD 15 billion annually.
Global color cosmetics market USD 35.5 billion in 2022.
Japan cosmetics market USD 32 billion in 2023.
Middle East cosmetics market to reach USD 40 billion by 2027.
Canada makeup market revenue USD 4.2 billion in 2022.
Halal cosmetics market USD 66.6 billion by 2025.
Germany cosmetics e-commerce USD 3.8 billion in 2023.
Global facial makeup market USD 18 billion in 2023.
Russia beauty market USD 7.5 billion in 2022.
Sustainable cosmetics market to grow 5.8% CAGR.
U.S. prestige beauty market USD 20 billion in 2023.

Market Size & Revenue Interpretation

It seems humanity has collectively agreed that even in the face of pandemics, recessions, and existential dread, the one non-negotiable line item in the global budget is a perfectly contoured face and a bold red lip.

Product Usage & Trends

Foundation is used by 85% of daily makeup wearers.
Lip products saw 12% sales growth in 2023.
Eyeshadow palettes top trending item on TikTok.
Matte lipstick preferred by 60% of consumers.
BB cream usage up 25% in Asia.
Clean beauty makeup 30% market penetration 2023.
Glitter makeup searches up 40% on Google.
Vegan makeup 45% preference among Gen Z.
Long-wear foundation sales increased 18%.
Contour products used by 50% of makeup artists.
Nude shades dominate 55% of lipstick sales.
Setting spray essential for 70% daily users.
Bold eyeliner trends up 35% in social media.
Hydrating makeup formulas 40% growth.
Multi-use products (lip-cheek) 25% popularity rise.
Sustainable packaging influences 65% purchases.
Dewy skin look preferred by 62%.
Lash serums outsell extensions 2:1.
Powder blush declining, cream up 20%.
Custom-blend makeup services growing 15%.
AR try-on tools used by 50% online shoppers.
Skin tint over foundation for 40% natural look seekers.
Metallic eyeshadows trending 30%.
Oil-control makeup for oily skin 35% demand.
Brow gels top brow product 55%.
Glowy highlighter sales up 22%.
Minimalist makeup (3 products max) 45% adoption.
Eyelash extensions declined 10%, mascara up.

Product Usage & Trends Interpretation

The data paints a portrait of a sophisticated and self-contradictory consumer who craves both a minimalist natural glow and the power to become a glittery, boldly-lined, long-wearing masterpiece, all while demanding that their moral and environmental concerns be sustainably packaged and cleanly formulated.

Sources & References

Logos provided by Logo.dev