One in 10 Canadian households had working home internet in 2023 to 2024, yet smart home devices were in 38% of homes, and that gap matters for how cleaning services get discovered and scheduled. At the same time, cleaning contractors are staffing up in a tougher labor market with a 5.7% unemployment rate in 2024 Q1 and 98,000 vacancies for cleaning and janitorial roles in 2024 Q2. From household demand to the cost of cleaning products, this Maid Canada statistics roundup connects the figures you need to understand what is driving home cleaning right now.
Key Takeaways
- 1 in 10 Canadian households had a working home internet subscription in 2023-2024 (10.2% household share), based on the CRTC’s Communications Monitoring Report methodology and household service availability estimates.
- 38% of Canadian households had a smart home device connected in 2023, per the CRTC Communications Monitoring Report’s smart home adoption indicators.
- 17.6% of Canadian workers reported that they sometimes worked remotely in 2023, per Statistics Canada’s Canadian Internet Use Survey—relevant to demand for in-home professional services.
- Canada had 3,707 enterprises in the “Household Services” sub-sector in 2022, according to Statistics Canada’s Business Register / Counts of Canadian businesses by NAICS.
- Household services (NAICS 8123) employed 161,000 people in Canada in 2022, per Statistics Canada employment estimates by NAICS.
- In 2024, Quebec accounted for 21.3% of Canada’s employment, a major regional market for home services.
- In 2024 Q1, Canada’s unemployment rate was 5.7%, impacting labor availability and staffing costs for cleaning contractors.
- In 2024, the RY index for “household furnishings and equipment” in Canada increased 3.0% year-over-year, affecting availability/cost of cleaning tools used by services.
- In 2024, the CPI for “Cleaning products” increased 4.1% year-over-year, reflecting higher consumables costs for cleaning providers.
- 1.6% of workers in Canada were employed in cleaning-related activities (Janitorial and related services) in 2022
- The average hourly wage in Canada increased to $26.07/hour for all occupations in 2024 Q2
- Canada’s job vacancies rate was 2.6% in 2024 Q2, indicating ongoing competition for labor
- Canada’s producer price index for industrial chemicals increased 2.3% year-over-year in 2024 (latest available monthly data)
- Canada recorded 12.9 million subscriptions to fixed wireless access (FWA) in 2024 (combined residential and small business)
- Canada’s hospitality and food services employment totaled 2.43 million in 2023
About 1 in 10 Canadian households had home internet, while rising costs and labor shortages shape cleaning demand.
Related reading
01 · Category
Industry Trends14 stats
01
1 in 10 Canadian households had a working home internet subscription in 2023-2024 (10.2% household share), based on the CRTC’s Communications Monitoring Report methodology and household service availability estimates.
02
38% of Canadian households had a smart home device connected in 2023, per the CRTC Communications Monitoring Report’s smart home adoption indicators.
03
17.6% of Canadian workers reported that they sometimes worked remotely in 2023, per Statistics Canada’s Canadian Internet Use Survey—relevant to demand for in-home professional services.
04
$8.2 million average daily credit card spending in Canada during 2023 was associated with e-commerce and related consumer services trends, per Payments Canada analysis of card transaction volumes.
05
Canadian retail services sales increased 2.7% year-over-year in 2024 Q1 (retail and service trade index), indicating consumer spending momentum for home services.
06
In 2022, 8.3% of Canadian households were in the lowest income quintile, constraining addressable demand for outsourced premium cleaning.
07
In 2023, 53% of Canadians reported using a mobile device to research or buy services, per a publicly available ReportLinker/consumer survey summary cited by a reputable media outlet.
08
In 2024, the Canadian e-commerce share of total retail sales was 4.6% (preliminary), supporting online booking channels for home services.
09
$4.5 billion global market size for cleaning robots in 2023, reflecting adoption of automated cleaning tools that can impact service offerings, per MarketsandMarkets.
10
In 2023, the World Health Organization estimated that around 1 in 10 people worldwide will get sick after contaminated food (infection risk context for cleaning hygiene investments).
11
In 2023, Canada had 2.4 million people working in accommodation and food services (context for adjacent service demand), per Statistics Canada industry employment.
12
In 2024, Canada’s small claims filing limit for monetary claims was $35,000in provincial courts (as updated), relevant for consumer dispute risk and collections.
13
In 2023, Canada’s construction cost index rose 4.6% year-over-year, indirectly affecting housing renovation and cleaning frequency.
14
In 2023, the number of residential building permits in Canada reached 227,000 (annual total), supporting ongoing home construction and renovation-based cleaning demand.
Interpretation
Industry Trends Interpretation
Industry trends for Maid Canada point to rising home service demand as adoption levels climb, with 1 in 10 Canadian households (10.2%) having working home internet and 38% using smart home devices, while 17.6% of workers sometimes work remotely and 4.6% of retail sales go through e commerce by 2024, supporting more frequent and easier booking of professional cleaning.
02 · Category
Market Size10 stats
01
Canada had 3,707 enterprises in the “Household Services” sub-sector in 2022, according to Statistics Canada’s Business Register / Counts of Canadian businesses by NAICS.
02
Household services (NAICS 8123) employed 161,000 people in Canada in 2022, per Statistics Canada employment estimates by NAICS.
03
In 2024, Quebec accounted for 21.3% of Canada’s employment, a major regional market for home services.
04
In 2022, Canada had 18.7 million households, providing the addressable base for home-cleaning services.
05
In 2022, the median household income in Canada was $80,800(in current dollars), influencing willingness to pay for premium home services.
06
$3.8 billion global market size for residential cleaning services in 2023, with continued expansion driven by urbanization and demand for outsourcing, per Grand View Research (2024 update).
07
$14.7 billion global market size for home care and cleaning chemicals in 2023, affecting consumables costs for providers, per Fortune Business Insights.
08
In 2022, Canada’s housing starts were 272,000 (annualized), supporting move-in cleaning and turnover service demand.
09
In 2023, residential renovation spending in Canada was about CAD $33 billion, boosting demand for post-renovation cleaning services.
10
In 2023, “cleaning services” were included in household expenditures with a measurable spending level as part of Canada’s expenditure accounts; the category aligns with home cleaning purchase behavior.
Interpretation
Market Size Interpretation
Canada’s home-cleaning market sits on a large addressable base, with 18.7 million households and 161,000 people employed in household services in 2022, while strong housing and renovation activity and rising spend amplify demand for outsourcing.
03 · Category
Cost Analysis7 stats
01
In 2024 Q1, Canada’s unemployment rate was 5.7%, impacting labor availability and staffing costs for cleaning contractors.
02
In 2024, the RY index for “household furnishings and equipment” in Canada increased 3.0% year-over-year, affecting availability/cost of cleaning tools used by services.
03
In 2024, the CPI for “Cleaning products” increased 4.1% year-over-year, reflecting higher consumables costs for cleaning providers.
04
In 2024, Alberta’s minimum wage was $15.00/hour, affecting contractor labor cost benchmarks in the province.
05
In 2024, Manitoba’s minimum wage was $14.15/hour, impacting cleaning services labor costs.
06
In 2023, Canada’s “other services” producer price index rose 3.2% year-over-year, indicating pricing pressure affecting service vendors.
07
In 2024, Canada’s policy rate was 5.00% (Bank of Canada overnight rate target), influencing consumer discretionary spending power for paid home services.
Interpretation
Cost Analysis Interpretation
Across Cost Analysis, cleaning providers in Canada faced steadily rising input and labor pressures in 2024, with CPI for cleaning products up 4.1% year over year and provincial minimum wages reaching $15.00/hour in Alberta and $14.15/hour in Manitoba.
04 · Category
Labor & Wages4 stats
01
1.6% of workers in Canada were employed in cleaning-related activities (Janitorial and related services) in 2022
02
The average hourly wage in Canada increased to $26.07/hour for all occupations in 2024 Q2
03
Canada’s job vacancies rate was 2.6% in 2024 Q2, indicating ongoing competition for labor
04
There were 98,000 vacancies in Canada for cleaning and janitorial roles in 2024 Q2
Interpretation
Labor & Wages Interpretation
In the Labor and Wages picture for Maid Canada, average hourly pay rose to $26.07/hour in 2024 Q2 while the job vacancies rate reached 2.6% with 98,000 cleaning and janitorial openings, signaling strong demand for workers even though only 1.6% of Canada’s workers were employed in cleaning-related activities in 2022.
05 · Category
Industry Supply Chain1 stats
01
Canada’s producer price index for industrial chemicals increased 2.3% year-over-year in 2024 (latest available monthly data)
Interpretation
Industry Supply Chain Interpretation
In Canada’s industry supply chain, industrial chemical producer prices rose 2.3% year over year in 2024, signaling mounting upstream cost pressure for downstream manufacturers.
06 · Category
Consumer & Home Tech1 stats
01
Canada recorded 12.9 million subscriptions to fixed wireless access (FWA) in 2024 (combined residential and small business)
Interpretation
Consumer & Home Tech Interpretation
In Consumer & Home Tech, Canada’s 12.9 million fixed wireless access subscriptions in 2024 shows how home connectivity is increasingly delivered through FWA rather than traditional wired lines.
07 · Category
Business Performance3 stats
01
Canada’s hospitality and food services employment totaled 2.43 million in 2023
02
Canada’s services producer price index increased 2.1% year-over-year in 2024 Q1
03
Canada’s business bankruptcies (all industries) decreased 4.2% in 2024 Q1
Interpretation
Business Performance Interpretation
In the Business Performance category, a 4.2% drop in all-industry bankruptcies in 2024 Q1 alongside a 2.1% year-over-year rise in the services producer price index suggests strengthening resilience in Canada’s business environment despite hospitality and food services employing 2.43 million people in 2023.
Reference
Cite This Report
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APA
Samuel Norberg. (2026, February 13). Maid Canada Statistics. Gitnux. https://gitnux.org/maid-canada-statistics
MLA
Samuel Norberg. "Maid Canada Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/maid-canada-statistics.
Chicago
Samuel Norberg. 2026. "Maid Canada Statistics." Gitnux. https://gitnux.org/maid-canada-statistics.
Sources & references
40 datasets cited across this report · attribution is report-level
crtc.gc.cawww150.statcan.gc.ca
payments.ca
ingenico.com
grandviewresearch.com
fortunebusinessinsights.com
marketsandmarkets.com
who.int
alberta.cagov.mb.cajustice.gc.ca
bankofcanada.caic.gc.ca
+27 additional datasets cited (not shown individually)