Lululemon Statistics: Market Report & Data

Highlights: The Most Important Lululemon Statistics

  • As of 2020, Lululemon's revenue stood at approximately 4.4 billion dollars.
  • There are over 490 Lululemon stores around the world by the end of 2020.
  • Over 94% of Lululemon reviews are rated 4 stars or higher on their official website.
  • As of 2020, Lululemon has over 25,000 employees in all its worldwide locations.
  • More than 60% of Lululemon's revenues in 2020 came from the United States.
  • In 2018, Lululemon's eCommerce sales represented around 24.3% of their total net revenue.
  • Lululemon's market value stood at 44.4 billion USD as of November 2020.
  • In 2019, Lululemon's men's sales represented around 21% of their total net revenue.
  • Lululemon's ad spend was about 67.2 million USD in 2019.
  • Since 2012, there has been a 58% increase in the number of people wearing Lululemon products during their workouts.

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Welcome to our deep-dive on Lululemon Statistics. As a renowned athletic apparel company, Lululemon has undeniably made a significant impact in the market. Its ascent is not just a story of savvy marketing, but one backed by tangible numbers and trends. Our comprehensive analysis and insights in this blog post will unravel the phenomenal growth of this brand using various statistical dimensions – including sales data, customer demographic details, product popularity, and much more. It’s time to examine the stitch that binds Lululemon’s success through a statistical lens.

The Latest Lululemon Statistics Unveiled

As of 2020, Lululemon’s revenue stood at approximately 4.4 billion dollars.

Unveiling Lululemon’s impressive financial trajectory, the revelation of the company’s annual revenue nearing a staggering 4.4 billion dollars in 2020, firmly underlines the fashion retailer’s robust business model and market reach. This figure not only signifies Lululemon’s financial health but also exemplifies the strength of its brand, customer loyalty, and the effectiveness of its corporate strategies. Furthermore, it provides a concrete measure of comparison with other industry players and serves as a benchmark in tracking the company’s progress, thereby adding depth and interest to any Lululemon-related blog post.

There are over 490 Lululemon stores around the world by the end of 2020.

Within the landscape of the article exploring Lululemon Statistics, the revelation of more than 490 global stores by the end of 2020 concisely projects the brand’s remarkable growth and worldwide acceptance. It is an impressive testament to Lululemon’s ingenuity and marketing prowess that has seamlessly expanded its fitness-oriented apparel across various continents. This statistic forms an integral cornerstone, serving as a barometer of Lululemon’s exponential commercial success and significant urban footprint in the competitive retail sector, while highlighting their relentless ambition to make athletic wear more accessible.

Over 94% of Lululemon reviews are rated 4 stars or higher on their official website.

Illustrating the immense satisfaction of Lululemon customers, a striking 94% of reviews on Lululemon’s official website carry a high score of four stars or more. This can act as a testament to the product quality, customer service and overall customer experience provided by the company. Not only does it reflect customer trust, but also indicates steady or rising popularity which can be a strong leverage in the competitive activewear market. Incorporating this data-point in a blog post dedicated to Lululemon statistics provides substantial proof of the company’s success in pleasing its customer base.

As of 2020, Lululemon has over 25,000 employees in all its worldwide locations.

Highlighting the figure of Lululemon’s workforce, which surpasses 25,000 globally as of 2020, underscores the immense growth and global reach of this athletic apparel company. Not only does this figure exemplify Lululemon’s role as a significant employment driver, contributing to economies worldwide, but it also underpins the company’s expansive operational scale — from design and manufacturing, to marketing and retail. It subtly hints at the organization’s ability to create and meet consumer demand for its products across different markets, shaping the narrative on the company’s competitive strength in the global athleisure industry.

More than 60% of Lululemon’s revenues in 2020 came from the United States.

Delving into the geographical revenue distribution of Lululemon, an interesting highlight would be the monumental contribution of the United States to the company’s income in 2020, accounting for more than 60% of the total. This staggering figure not only underscores the massive popularity and market penetration of Lululemon in the stateside fashion and fitness industry, but also indicates the immense potential and opportunities for the brand to spread its wings in other global markets. From a strategic standpoint, this significant U.S. dominance could also signal a need for diversification to mitigate potential geographic risks.

In 2018, Lululemon’s eCommerce sales represented around 24.3% of their total net revenue.

Illuminating the digital dexterity of Lululemon, this notable statistic highlights a significant shift in its revenue streams. Revealing that nearly a quarter of Lululemon’s total net revenue in 2018 stemmed from eCommerce sales, it underscores the increasing importance of online platforms in driving business growth. This statistic serves as a compass, pointing towards the rising digital economy and Lululemon’s adeptness at leveraging it, validating the brand’s success in aligning its strategies with modern retail trends. It also cues readers into the changing consumer behaviors favouring online shopping, shaping the narrative within the blog post and providing important context when discussing Lululemon’s current position and future directions.

Lululemon’s market value stood at 44.4 billion USD as of November 2020.

With Lululemon’s market value reaching a staggering 44.4 billion USD as of November 2020, it paints a vivid picture of the company’s robust financial health and upward trajectory in the business echelon. This figure represents not only the perceived value of the company, but also the high confidence of investors in its future growth potential. Within the context of a Lululmeon Statistics blog post, this placed Lululemon firmly on the map as a force to reckon with in the athleisure and apparel industry, making it a vital fixture in any discussion or analysis related to Lululemon’s performance, market trends, and its competitive positioning.

In 2019, Lululemon’s men’s sales represented around 21% of their total net revenue.

Examining Lululemon’s 2019 sales paints an engaging picture. With men’s sales comprising approximately 21% of the brand’s total net revenue, it illustrates Lululemon’s significant inroads into the lucrative men’s sector. Often associated primarily with women’s activewear, evidently, Lululemon’s appeal and market reach extend further, underscoring the effectiveness of their diversified marketing strategies and product offerings. This facet of Lululemon’s economic health demonstrates a triumphant foothold in a competitive market segment and amplifies their comprehensive market presence.

Lululemon’s ad spend was about 67.2 million USD in 2019.

Navigating an ocean of Lululemon Statistics, one standout figure emerges – the company’s ad spend of approximately 67.2 million USD in 2019. This hefty financial commitment to advertising speaks volumes about Lululemon’s assertive market penetration strategy. It underscores the brand’s dedication to enhancing reach, reinforcing market presence, and promoting product lines. Hence, for anyone keen on understanding Lululemon’s business model and growth trajectory, this figure paints a telling picture of the scale of investment the company is willing to make to catch the consumer’s eye.

Since 2012, there has been a 58% increase in the number of people wearing Lululemon products during their workouts.

Capturing an intriguing evolution, the booming 58% surge in the number of people donning Lululemon products during their workouts since 2012 speaks volumes about the brand’s impressive market penetration and growth. This startling leap is a testament to Lululemon’s successful branding strategy and product quality, affirming the brand’s rising status within the intensely competitive fitness apparel industry. With this trend, the blog post uncovers a compelling narrative that showcases Lululemon’s increasing popularity and dominance, offering readers an insightful glimpse into the brand’s ascent, and potentially influencing their buying behavior.


Lululemon has established a robust presence in the athletic apparel industry. Its performance, as reflected in the relevant statistical data, demonstrates its success in market penetration, customer loyalty and revenue generation. The company’s impressive growth metrics and sustained profitability are a testament to its superior product quality, innovative marketing strategies, and commitment to customer satisfaction. Lululemon’s remarkable statistics underline the brand’s resilience and potential for future growth.


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What type of company is Lululemon?

Lululemon is a retail company that designs, distributes and retails athletic apparel and accessories.

When was Lululemon founded?

Lululemon was founded in the year 1998.

Who is the founder of Lululemon?

Lululemon was founded by Dennis J. Wilson.

Where is Lululemon headquartered?

Lululemon is headquartered in Vancouver, British Columbia, Canada.

How has Lululemon's revenue changed over the past five years?

Without the exact numbers, I can only say that Lululemon's revenue has shown a consistent increase over the last several years. It's advisable to check their official financial reports or trusted business analysis sources for up-to-date figures.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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