GITNUXREPORT 2026

Loyalty Statistics

Loyalty thrives on personalized experiences and emotional connections between brands and customers.

Sarah Mitchell

Senior Researcher specializing in consumer behavior and market trends.

First published: Feb 13, 2026

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Statistic 1

In 2023, 68% of consumers reported being loyal to brands that offer personalized experiences, up from 55% in 2020.

Statistic 2

Brand loyalty among millennials stands at 62%, with 45% citing emotional connection as the primary driver.

Statistic 3

74% of loyal customers spend more than non-loyal ones, averaging 67% higher lifetime value.

Statistic 4

Only 20% of brands achieve true loyalty where customers repurchase 80% of the time.

Statistic 5

In retail, loyal customers contribute 80% of revenue despite being just 20% of the base.

Statistic 6

81% of consumers say loyalty programs influence their purchasing decisions significantly.

Statistic 7

Brands with strong loyalty see 2.5x higher customer retention rates than competitors.

Statistic 8

57% of Gen Z consumers remain loyal to brands that align with their values on sustainability.

Statistic 9

Loyalty program members have a 12-18% higher retention rate per year.

Statistic 10

66% of consumers would switch brands for better loyalty rewards.

Statistic 11

Emotional loyalty drives 70% of repeat purchases in fashion brands.

Statistic 12

Top loyal brands retain 89% of customers annually.

Statistic 13

52% of loyal customers recommend the brand to others unprompted.

Statistic 14

Brands investing in loyalty see 5-20% revenue uplift.

Statistic 15

77% of B2B buyers stick with loyal vendors due to trust.

Statistic 16

Loyalty indices show Apple at 72% loyalty score in tech.

Statistic 17

61% of consumers boycott unloyal brands post-scandals.

Statistic 18

Personalized loyalty emails boost retention by 29%.

Statistic 19

48% of loyalty is driven by superior customer service.

Statistic 20

Luxury brands have 83% loyalty rates among high-income groups.

Statistic 21

70% of loyal customers ignore competitors' promotions.

Statistic 22

Gamified loyalty programs increase engagement by 47%.

Statistic 23

55% of consumers value loyalty points over discounts.

Statistic 24

Brand loyalty in automotive is 65% repeat purchase rate.

Statistic 25

Social media influences 39% of brand loyalty decisions.

Statistic 26

64% of loyalists pay premium prices willingly.

Statistic 27

Loyalty apps see 88% open rates vs. 20% email.

Statistic 28

71% of brands report loyalty programs ROI over 200%.

Statistic 29

Cross-selling to loyal customers yields 50% higher success.

Statistic 30

59% loyalty from community building efforts.

Statistic 31

In 2023, 75% of U.S. consumers belonged to at least one loyalty program.

Statistic 32

Loyal customers are worth up to 10 times more than one-time buyers.

Statistic 33

89% of consumers stay loyal due to satisfaction with product quality.

Statistic 34

Customer loyalty reduces acquisition costs by 5-25%.

Statistic 35

83% of customers willing to pay more for better service loyalty.

Statistic 36

Repeat customers spend 67% more than new ones on average.

Statistic 37

61% of customers stop doing business after one bad experience.

Statistic 38

Personalized experiences increase loyalty by 20%.

Statistic 39

94% of customers more likely to repurchase with loyalty perks.

Statistic 40

Loyal customers have 3x higher lifetime value.

Statistic 41

70% of buying experiences influenced by loyalty status.

Statistic 42

Churn rate drops 15% with effective loyalty strategies.

Statistic 43

76% of consumers expect loyalty programs to evolve with tech.

Statistic 44

Satisfied customers tell 4-6 people, loyal ones tell 9+.

Statistic 45

Loyalty programs boost purchase frequency by 22%.

Statistic 46

80% of future profits from 20% loyal customers.

Statistic 47

Mobile loyalty apps increase spend by 30%.

Statistic 48

65% of customers switch for better loyalty offers.

Statistic 49

Emotional connection drives 57% of loyalty in services.

Statistic 50

Referral programs from loyalists yield 16% conversion.

Statistic 51

72% loyalty from seamless omnichannel experiences.

Statistic 52

Post-purchase follow-up boosts loyalty by 35%.

Statistic 53

58% of customers loyal due to ethical practices.

Statistic 54

Loyalty tiers increase average order value by 15%.

Statistic 55

69% prefer brands remembering preferences.

Statistic 56

Net Promoter Score correlates 0.8 with loyalty.

Statistic 57

51% of loyalty from proactive support.

Statistic 58

In e-commerce, loyalty drives 40% retention.

Statistic 59

Global employee loyalty index at 52% in 2023.

Statistic 60

85% of employees loyal to companies with career growth opportunities.

Statistic 61

Turnover costs 1.5-2x salary for disloyal employees.

Statistic 62

74% of loyal employees report high engagement levels.

Statistic 63

Recognition programs boost loyalty by 23%.

Statistic 64

60% of millennials stay loyal if work-life balance supported.

Statistic 65

Loyal employees 2.6x less likely to seek new jobs.

Statistic 66

Flexible work increases loyalty by 31%.

Statistic 67

79% loyalty tied to fair compensation.

Statistic 68

Mentorship programs retain 72% more loyal staff.

Statistic 69

Disengaged employees cost $550B yearly in U.S.

Statistic 70

67% of loyalists innovate 3x more.

Statistic 71

Wellness programs up loyalty 25%.

Statistic 72

Transparent leadership builds 88% loyalty.

Statistic 73

Diversity initiatives correlate with 19% higher loyalty.

Statistic 74

Remote workers 20% more loyal if equipped properly.

Statistic 75

55% loyalty from peer recognition.

Statistic 76

High loyalty firms outperform by 12% revenue.

Statistic 77

62% stay for strong company culture.

Statistic 78

Exit interviews show 41% leave for lack of loyalty factors.

Statistic 79

Learning opportunities boost loyalty 34%.

Statistic 80

70% loyalty in teams with psychological safety.

Statistic 81

Annual loyalty surveys improve retention 15%.

Statistic 82

48% of Gen Z prioritize loyalty perks over salary.

Statistic 83

Loyal employees customer satisfaction +10%.

Statistic 84

76% loyal if values align with employer.

Statistic 85

Voter loyalty to parties averages 85% in U.S. elections.

Statistic 86

92% of party loyalists vote consistently.

Statistic 87

Branden loyalty in politics 40% switch rate.

Statistic 88

75% loyalty driven by ideology alignment.

Statistic 89

Independent voters 30% loyal to candidates.

Statistic 90

88% Democrats loyal in 2020 election.

Statistic 91

Political loyalty correlates 0.7 with turnout.

Statistic 92

65% loyalty drops post-scandals.

Statistic 93

Youth loyalty to parties 55% vs. 80% seniors.

Statistic 94

Media influence on loyalty 25%.

Statistic 95

70% loyal voters cite family tradition.

Statistic 96

Swing states loyalty volatility 15% higher.

Statistic 97

82% women loyal to gender-aligned policies.

Statistic 98

Economic downturns reduce loyalty 12%.

Statistic 99

Social media echo chambers boost loyalty 18%.

Statistic 100

59% loyalty to local politicians over national.

Statistic 101

Primaries see 20% defection from party loyalty.

Statistic 102

76% loyalists donate more to campaigns.

Statistic 103

Immigration issues sway loyalty 22%.

Statistic 104

84% historical party loyalty since 1952.

Statistic 105

Polarization increases loyalty 30% since 1990s.

Statistic 106

In romantic relationships, 92% of couples report loyalty as key to satisfaction.

Statistic 107

78% of married individuals cite loyalty as top trait.

Statistic 108

Infidelity rates at 20-25% in first 5 years of marriage.

Statistic 109

85% of people would end relationship over disloyalty.

Statistic 110

Loyal partners report 30% higher happiness scores.

Statistic 111

65% of friendships last due to mutual loyalty.

Statistic 112

Women value loyalty 15% more than men in partners.

Statistic 113

70% divorce linked to loyalty breaches.

Statistic 114

Long-term couples (20+ years) 95% loyal.

Statistic 115

Social media increases disloyalty risks by 12%.

Statistic 116

82% of loyal relationships have daily communication.

Statistic 117

Loyalty predicts 40% of relationship longevity.

Statistic 118

55% of millennials prioritize loyalty in dating.

Statistic 119

Betrayal trauma affects 60% of disloyalty victims.

Statistic 120

88% rebuild trust post-loyalty affirmation.

Statistic 121

Family loyalty strongest at 91% in adults.

Statistic 122

67% end friendships over disloyalty.

Statistic 123

Loyal friends provide 2x emotional support.

Statistic 124

74% of secure attachments based on loyalty.

Statistic 125

Cross-cultural loyalty rates average 80%.

Statistic 126

59% loyalty decline post-40 in friendships.

Statistic 127

Therapy improves loyalty perception by 28%.

Statistic 128

83% parents loyal to children unconditionally.

Statistic 129

Loyalty in siblings 76% lifelong.

Statistic 130

62% value loyalty over attraction in long-term.

Statistic 131

Disloyalty causes 45% depression in partners.

Statistic 132

90% of cultures emphasize relational loyalty.

Statistic 133

69% Gen Z define loyalty as exclusivity.

Statistic 134

Loyal relationships have 50% less conflict.

Statistic 135

81% report loyalty boosts self-esteem.

1/135

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Imagine unlocking a secret where just 20% of your customers drive 80% of your revenue, yet 68% of consumers now pledge their loyalty not just to products, but to the personalized, emotionally resonant experiences behind them.

Key Takeaways

In 2023, 68% of consumers reported being loyal to brands that offer personalized experiences, up from 55% in 2020.
Brand loyalty among millennials stands at 62%, with 45% citing emotional connection as the primary driver.
74% of loyal customers spend more than non-loyal ones, averaging 67% higher lifetime value.
In 2023, 75% of U.S. consumers belonged to at least one loyalty program.
Loyal customers are worth up to 10 times more than one-time buyers.
89% of consumers stay loyal due to satisfaction with product quality.
Global employee loyalty index at 52% in 2023.
85% of employees loyal to companies with career growth opportunities.
Turnover costs 1.5-2x salary for disloyal employees.
In romantic relationships, 92% of couples report loyalty as key to satisfaction.
78% of married individuals cite loyalty as top trait.
Infidelity rates at 20-25% in first 5 years of marriage.
Voter loyalty to parties averages 85% in U.S. elections.
92% of party loyalists vote consistently.
Branden loyalty in politics 40% switch rate.

Loyalty thrives on personalized experiences and emotional connections between brands and customers.

Brand Loyalty

In 2023, 68% of consumers reported being loyal to brands that offer personalized experiences, up from 55% in 2020.
Brand loyalty among millennials stands at 62%, with 45% citing emotional connection as the primary driver.
74% of loyal customers spend more than non-loyal ones, averaging 67% higher lifetime value.
Only 20% of brands achieve true loyalty where customers repurchase 80% of the time.
In retail, loyal customers contribute 80% of revenue despite being just 20% of the base.
81% of consumers say loyalty programs influence their purchasing decisions significantly.
Brands with strong loyalty see 2.5x higher customer retention rates than competitors.
57% of Gen Z consumers remain loyal to brands that align with their values on sustainability.
Loyalty program members have a 12-18% higher retention rate per year.
66% of consumers would switch brands for better loyalty rewards.
Emotional loyalty drives 70% of repeat purchases in fashion brands.
Top loyal brands retain 89% of customers annually.
52% of loyal customers recommend the brand to others unprompted.
Brands investing in loyalty see 5-20% revenue uplift.
77% of B2B buyers stick with loyal vendors due to trust.
Loyalty indices show Apple at 72% loyalty score in tech.
61% of consumers boycott unloyal brands post-scandals.
Personalized loyalty emails boost retention by 29%.
48% of loyalty is driven by superior customer service.
Luxury brands have 83% loyalty rates among high-income groups.
70% of loyal customers ignore competitors' promotions.
Gamified loyalty programs increase engagement by 47%.
55% of consumers value loyalty points over discounts.
Brand loyalty in automotive is 65% repeat purchase rate.
Social media influences 39% of brand loyalty decisions.
64% of loyalists pay premium prices willingly.
Loyalty apps see 88% open rates vs. 20% email.
71% of brands report loyalty programs ROI over 200%.
Cross-selling to loyal customers yields 50% higher success.
59% loyalty from community building efforts.

Brand Loyalty Interpretation

While brands are furiously chasing the 20% who generate 80% of revenue, the real secret isn't just points but the potent cocktail of personalized experience, emotional connection, and aligned values that makes 70% of customers ignore your competitors and happily pay more just to feel seen.

Customer Loyalty

In 2023, 75% of U.S. consumers belonged to at least one loyalty program.
Loyal customers are worth up to 10 times more than one-time buyers.
89% of consumers stay loyal due to satisfaction with product quality.
Customer loyalty reduces acquisition costs by 5-25%.
83% of customers willing to pay more for better service loyalty.
Repeat customers spend 67% more than new ones on average.
61% of customers stop doing business after one bad experience.
Personalized experiences increase loyalty by 20%.
94% of customers more likely to repurchase with loyalty perks.
Loyal customers have 3x higher lifetime value.
70% of buying experiences influenced by loyalty status.
Churn rate drops 15% with effective loyalty strategies.
76% of consumers expect loyalty programs to evolve with tech.
Satisfied customers tell 4-6 people, loyal ones tell 9+.
Loyalty programs boost purchase frequency by 22%.
80% of future profits from 20% loyal customers.
Mobile loyalty apps increase spend by 30%.
65% of customers switch for better loyalty offers.
Emotional connection drives 57% of loyalty in services.
Referral programs from loyalists yield 16% conversion.
72% loyalty from seamless omnichannel experiences.
Post-purchase follow-up boosts loyalty by 35%.
58% of customers loyal due to ethical practices.
Loyalty tiers increase average order value by 15%.
69% prefer brands remembering preferences.
Net Promoter Score correlates 0.8 with loyalty.
51% of loyalty from proactive support.
In e-commerce, loyalty drives 40% retention.

Customer Loyalty Interpretation

While a staggering 75% of consumers are playing the loyalty game, brands must remember that these relationships are a high-stakes courtship where a single misstep can break 61% of them, but when nurtured with quality, personalization, and seamless experience, that loyal 20% becomes an annuity, funding 80% of your future profits.

Employee Loyalty

Global employee loyalty index at 52% in 2023.
85% of employees loyal to companies with career growth opportunities.
Turnover costs 1.5-2x salary for disloyal employees.
74% of loyal employees report high engagement levels.
Recognition programs boost loyalty by 23%.
60% of millennials stay loyal if work-life balance supported.
Loyal employees 2.6x less likely to seek new jobs.
Flexible work increases loyalty by 31%.
79% loyalty tied to fair compensation.
Mentorship programs retain 72% more loyal staff.
Disengaged employees cost $550B yearly in U.S.
67% of loyalists innovate 3x more.
Wellness programs up loyalty 25%.
Transparent leadership builds 88% loyalty.
Diversity initiatives correlate with 19% higher loyalty.
Remote workers 20% more loyal if equipped properly.
55% loyalty from peer recognition.
High loyalty firms outperform by 12% revenue.
62% stay for strong company culture.
Exit interviews show 41% leave for lack of loyalty factors.
Learning opportunities boost loyalty 34%.
70% loyalty in teams with psychological safety.
Annual loyalty surveys improve retention 15%.
48% of Gen Z prioritize loyalty perks over salary.
Loyal employees customer satisfaction +10%.
76% loyal if values align with employer.

Employee Loyalty Interpretation

Employers, your employees are practically begging you with data: treat us like people worth investing in, not just costs to be managed.

Political Loyalty

Voter loyalty to parties averages 85% in U.S. elections.
92% of party loyalists vote consistently.
Branden loyalty in politics 40% switch rate.
75% loyalty driven by ideology alignment.
Independent voters 30% loyal to candidates.
88% Democrats loyal in 2020 election.
Political loyalty correlates 0.7 with turnout.
65% loyalty drops post-scandals.
Youth loyalty to parties 55% vs. 80% seniors.
Media influence on loyalty 25%.
70% loyal voters cite family tradition.
Swing states loyalty volatility 15% higher.
82% women loyal to gender-aligned policies.
Economic downturns reduce loyalty 12%.
Social media echo chambers boost loyalty 18%.
59% loyalty to local politicians over national.
Primaries see 20% defection from party loyalty.
76% loyalists donate more to campaigns.
Immigration issues sway loyalty 22%.
84% historical party loyalty since 1952.
Polarization increases loyalty 30% since 1990s.

Political Loyalty Interpretation

American voters cling to their political tribes with impressive, often inherited tenacity, but beneath that stubborn 85% loyalty rate lies a fickle human heart, constantly teased by scandal, pocketbooks, youth, and the ever-present lure of defection.

Relationship Loyalty

In romantic relationships, 92% of couples report loyalty as key to satisfaction.
78% of married individuals cite loyalty as top trait.
Infidelity rates at 20-25% in first 5 years of marriage.
85% of people would end relationship over disloyalty.
Loyal partners report 30% higher happiness scores.
65% of friendships last due to mutual loyalty.
Women value loyalty 15% more than men in partners.
70% divorce linked to loyalty breaches.
Long-term couples (20+ years) 95% loyal.
Social media increases disloyalty risks by 12%.
82% of loyal relationships have daily communication.
Loyalty predicts 40% of relationship longevity.
55% of millennials prioritize loyalty in dating.
Betrayal trauma affects 60% of disloyalty victims.
88% rebuild trust post-loyalty affirmation.
Family loyalty strongest at 91% in adults.
67% end friendships over disloyalty.
Loyal friends provide 2x emotional support.
74% of secure attachments based on loyalty.
Cross-cultural loyalty rates average 80%.
59% loyalty decline post-40 in friendships.
Therapy improves loyalty perception by 28%.
83% parents loyal to children unconditionally.
Loyalty in siblings 76% lifelong.
62% value loyalty over attraction in long-term.
Disloyalty causes 45% depression in partners.
90% of cultures emphasize relational loyalty.
69% Gen Z define loyalty as exclusivity.
Loyal relationships have 50% less conflict.
81% report loyalty boosts self-esteem.

Relationship Loyalty Interpretation

While loyalty is clearly the bedrock upon which most enduring happiness is built—with the faithful reaping rewards in trust, support, and joy—it remains a fragile fortress, constantly besieged by temptation, technology, and the simple, sobering math of human frailty.

Sources & References

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