GITNUXREPORT 2026

Loyalty Program Industry Statistics

The loyalty program industry is rapidly growing, valued at billions and fueled by personalization.

Jannik Lindner

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: Feb 13, 2026

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Statistic 1

Loyalty programs deliver 5-10% average increase in customer lifetime value (CLV).

Statistic 2

Brands with strong loyalty programs see 23% higher customer retention rates.

Statistic 3

ROI on loyalty programs averages 5:1, with top performers at 18:1.

Statistic 4

Loyal customers spend 67% more than non-loyal ones over 10 years.

Statistic 5

Breakage rates contribute to 15-20% profit boost for loyalty programs.

Statistic 6

Personalized loyalty campaigns yield 40% higher redemption rates.

Statistic 7

Loyalty members refer 3x more customers than non-members.

Statistic 8

80% of future profits come from 20% of loyal customers.

Statistic 9

Loyalty programs reduce churn by 25% in subscription services.

Statistic 10

Top quartile loyalty programs achieve 2.5x higher share of wallet.

Statistic 11

Loyalty boosts CLV 5-10%.

Statistic 12

23% higher retention strong programs.

Statistic 13

Avg ROI 5:1, top 18:1.

Statistic 14

Loyal spend 67% more over 10yrs.

Statistic 15

Breakage 15-20% profit boost.

Statistic 16

Personalized 40% higher redemptions.

Statistic 17

Loyal refer 3x more.

Statistic 18

80% profits from 20% loyal.

Statistic 19

Reduce churn 25% subscriptions.

Statistic 20

Top programs 2.5x wallet share.

Statistic 21

84% of consumers say they are more likely to shop with brands that offer loyalty programs.

Statistic 22

In 2023, 62% of U.S. consumers actively participated in at least 5 loyalty programs.

Statistic 23

Millennials join an average of 9.8 loyalty programs, compared to 6.2 for Baby Boomers.

Statistic 24

75% of consumers will switch brands for better loyalty rewards, per 2023 survey.

Statistic 25

Only 20% of loyalty program members redeem rewards regularly, leading to 80% breakage rates.

Statistic 26

Gen Z consumers enroll in 7.5 loyalty programs on average, prioritizing experiential rewards.

Statistic 27

69% of consumers report feeling more loyal to brands with tiered loyalty programs.

Statistic 28

In grocery retail, 88% of shoppers participate in loyalty programs, highest among sectors.

Statistic 29

Female consumers are 15% more likely to join loyalty programs than males.

Statistic 30

55% of consumers abandoned a loyalty program due to poor mobile experience in 2023.

Statistic 31

84% consumers prefer brands with loyalty programs.

Statistic 32

62% U.S. consumers in 5+ programs 2023.

Statistic 33

Millennials avg 9.8 programs, Boomers 6.2.

Statistic 34

75% switch brands for better rewards.

Statistic 35

20% redeem regularly, 80% breakage.

Statistic 36

Gen Z avg 7.5 programs, experiential focus.

Statistic 37

69% more loyal with tiered programs.

Statistic 38

Grocery 88% participation rate.

Statistic 39

Females 15% more likely to join.

Statistic 40

55% abandon poor mobile loyalty.

Statistic 41

In 2023, the global loyalty management market was valued at USD 8.2 billion and is projected to reach USD 24.5 billion by 2030, growing at a CAGR of 16.8%.

Statistic 42

The U.S. loyalty programs market size was estimated at USD 4.5 billion in 2022 and expected to grow at a CAGR of 12.4% from 2023 to 2030.

Statistic 43

Loyalty program spending in North America reached $120 billion in 2022, representing 52% of global spend.

Statistic 44

By 2025, 75% of enterprise organizations are expected to use AI-driven personalization in loyalty programs.

Statistic 45

The Asia-Pacific loyalty management market is forecasted to grow at the highest CAGR of 18.2% from 2023 to 2030.

Statistic 46

Global loyalty program memberships hit 5.1 billion in 2022, up 10% from the previous year.

Statistic 47

In 2023, the loyalty software market segment accounted for 42% of the total loyalty management market revenue.

Statistic 48

Europe's loyalty programs market is projected to reach EUR 15 billion by 2027.

Statistic 49

The retail sector dominated the loyalty management market with a 28% share in 2022.

Statistic 50

By 2024, loyalty program redemptions are expected to increase by 25% globally due to digital adoption.

Statistic 51

Global loyalty management market valued at USD 8.2 billion in 2023, projected to USD 24.5 billion by 2030 at 16.8% CAGR.

Statistic 52

U.S. loyalty programs market reached USD 4.5 billion in 2022, CAGR 12.4% to 2030.

Statistic 53

North America loyalty spend $120 billion in 2022, 52% global share.

Statistic 54

75% enterprises to adopt AI personalization in loyalty by 2025.

Statistic 55

APAC loyalty market CAGR 18.2% 2023-2030.

Statistic 56

5.1 billion global loyalty memberships in 2022, +10% YoY.

Statistic 57

Loyalty software 42% market revenue share 2023.

Statistic 58

Europe loyalty market to EUR 15B by 2027.

Statistic 59

Retail sector 28% loyalty market share 2022.

Statistic 60

Loyalty redemptions +25% globally by 2024.

Statistic 61

Global loyalty market CAGR 14.5% 2023-2028.

Statistic 62

Coalition loyalty programs account for 45% of all program memberships worldwide.

Statistic 63

68% of loyalty programs now offer personalized rewards based on purchase history.

Statistic 64

Cashback programs grew by 22% in adoption among e-commerce brands in 2023.

Statistic 65

Gamified loyalty programs see 47% higher engagement rates than traditional points systems.

Statistic 66

52% of programs integrate NFTs or blockchain for exclusive rewards by 2023.

Statistic 67

Tiered loyalty programs represent 61% of all active programs in retail.

Statistic 68

Subscription-based loyalty models increased by 35% in B2B sectors in 2022.

Statistic 69

73% of airline loyalty programs offer status matching to competitors.

Statistic 70

Experiential rewards like VIP events are featured in 40% of luxury brand programs.

Statistic 71

Mobile app-exclusive perks are in 77% of top loyalty programs.

Statistic 72

Coalition programs 45% memberships.

Statistic 73

68% personalized rewards.

Statistic 74

Cashback +22% e-commerce 2023.

Statistic 75

Gamification 47% higher engagement.

Statistic 76

52% NFT/blockchain rewards.

Statistic 77

Tiered 61% retail programs.

Statistic 78

Subscription B2B +35% 2022.

Statistic 79

73% airlines status matching.

Statistic 80

Experiential 40% luxury.

Statistic 81

Mobile perks 77% top programs.

Statistic 82

92% of businesses plan to increase loyalty budgets in 2024.

Statistic 83

AI integration in loyalty programs expected to rise to 85% by 2025.

Statistic 84

Sustainability-linked rewards appear in 34% of new programs launched in 2023.

Statistic 85

Web3 loyalty programs using crypto rewards grew 150% in 2023.

Statistic 86

Omnichannel loyalty experiences will be standard in 70% of programs by 2026.

Statistic 87

Voice commerce rewards integration projected for 25% of programs by 2025.

Statistic 88

Zero-party data usage in loyalty personalization up 60% since 2021.

Statistic 89

Community-based loyalty programs to grow 40% annually through 2027.

Statistic 90

65% of executives predict loyalty programs will focus on emotional connections by 2025.

Statistic 91

92% increase budgets 2024.

Statistic 92

AI 85% by 2025.

Statistic 93

Sustainability rewards 34% new programs.

Statistic 94

Web3 crypto +150% 2023.

Statistic 95

Omnichannel 70% by 2026.

Statistic 96

Voice rewards 25% by 2025.

Statistic 97

Zero-party data +60% since 2021.

Statistic 98

Community programs +40% annually.

Statistic 99

65% emotional focus by 2025.

1/99

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With 5.1 billion memberships worldwide signaling a revolution in consumer engagement, the loyalty program industry has transformed into a $120 billion engine of growth where the right strategy can mean the difference between fleeting points and lifelong customers.

Key Takeaways

In 2023, the global loyalty management market was valued at USD 8.2 billion and is projected to reach USD 24.5 billion by 2030, growing at a CAGR of 16.8%.
The U.S. loyalty programs market size was estimated at USD 4.5 billion in 2022 and expected to grow at a CAGR of 12.4% from 2023 to 2030.
Loyalty program spending in North America reached $120 billion in 2022, representing 52% of global spend.
84% of consumers say they are more likely to shop with brands that offer loyalty programs.
In 2023, 62% of U.S. consumers actively participated in at least 5 loyalty programs.
Millennials join an average of 9.8 loyalty programs, compared to 6.2 for Baby Boomers.
Coalition loyalty programs account for 45% of all program memberships worldwide.
68% of loyalty programs now offer personalized rewards based on purchase history.
Cashback programs grew by 22% in adoption among e-commerce brands in 2023.
Loyalty programs deliver 5-10% average increase in customer lifetime value (CLV).
Brands with strong loyalty programs see 23% higher customer retention rates.
ROI on loyalty programs averages 5:1, with top performers at 18:1.
92% of businesses plan to increase loyalty budgets in 2024.
AI integration in loyalty programs expected to rise to 85% by 2025.
Sustainability-linked rewards appear in 34% of new programs launched in 2023.

The loyalty program industry is rapidly growing, valued at billions and fueled by personalization.

Business Impact & ROI

Loyalty programs deliver 5-10% average increase in customer lifetime value (CLV).
Brands with strong loyalty programs see 23% higher customer retention rates.
ROI on loyalty programs averages 5:1, with top performers at 18:1.
Loyal customers spend 67% more than non-loyal ones over 10 years.
Breakage rates contribute to 15-20% profit boost for loyalty programs.
Personalized loyalty campaigns yield 40% higher redemption rates.
Loyalty members refer 3x more customers than non-members.
80% of future profits come from 20% of loyal customers.
Loyalty programs reduce churn by 25% in subscription services.
Top quartile loyalty programs achieve 2.5x higher share of wallet.
Loyalty boosts CLV 5-10%.
23% higher retention strong programs.
Avg ROI 5:1, top 18:1.
Loyal spend 67% more over 10yrs.
Breakage 15-20% profit boost.
Personalized 40% higher redemptions.
Loyal refer 3x more.
80% profits from 20% loyal.
Reduce churn 25% subscriptions.
Top programs 2.5x wallet share.

Business Impact & ROI Interpretation

An impressive portfolio of data proves that a smart loyalty program isn't just a polite thank-you, but a brilliant, profit-amplifying engine, turning occasional buyers into spending, referring, and profit-generating superfans.

Consumer Participation

84% of consumers say they are more likely to shop with brands that offer loyalty programs.
In 2023, 62% of U.S. consumers actively participated in at least 5 loyalty programs.
Millennials join an average of 9.8 loyalty programs, compared to 6.2 for Baby Boomers.
75% of consumers will switch brands for better loyalty rewards, per 2023 survey.
Only 20% of loyalty program members redeem rewards regularly, leading to 80% breakage rates.
Gen Z consumers enroll in 7.5 loyalty programs on average, prioritizing experiential rewards.
69% of consumers report feeling more loyal to brands with tiered loyalty programs.
In grocery retail, 88% of shoppers participate in loyalty programs, highest among sectors.
Female consumers are 15% more likely to join loyalty programs than males.
55% of consumers abandoned a loyalty program due to poor mobile experience in 2023.
84% consumers prefer brands with loyalty programs.
62% U.S. consumers in 5+ programs 2023.
Millennials avg 9.8 programs, Boomers 6.2.
75% switch brands for better rewards.
20% redeem regularly, 80% breakage.
Gen Z avg 7.5 programs, experiential focus.
69% more loyal with tiered programs.
Grocery 88% participation rate.
Females 15% more likely to join.
55% abandon poor mobile loyalty.

Consumer Participation Interpretation

Loyalty programs are the modern shopper's currency of choice, where enrollment is high and expectations are higher, but the real loyalty often lies dormant in a forgotten app alongside everyone's collective disappointment in mobile experiences.

Market Size & Growth

In 2023, the global loyalty management market was valued at USD 8.2 billion and is projected to reach USD 24.5 billion by 2030, growing at a CAGR of 16.8%.
The U.S. loyalty programs market size was estimated at USD 4.5 billion in 2022 and expected to grow at a CAGR of 12.4% from 2023 to 2030.
Loyalty program spending in North America reached $120 billion in 2022, representing 52% of global spend.
By 2025, 75% of enterprise organizations are expected to use AI-driven personalization in loyalty programs.
The Asia-Pacific loyalty management market is forecasted to grow at the highest CAGR of 18.2% from 2023 to 2030.
Global loyalty program memberships hit 5.1 billion in 2022, up 10% from the previous year.
In 2023, the loyalty software market segment accounted for 42% of the total loyalty management market revenue.
Europe's loyalty programs market is projected to reach EUR 15 billion by 2027.
The retail sector dominated the loyalty management market with a 28% share in 2022.
By 2024, loyalty program redemptions are expected to increase by 25% globally due to digital adoption.
Global loyalty management market valued at USD 8.2 billion in 2023, projected to USD 24.5 billion by 2030 at 16.8% CAGR.
U.S. loyalty programs market reached USD 4.5 billion in 2022, CAGR 12.4% to 2030.
North America loyalty spend $120 billion in 2022, 52% global share.
75% enterprises to adopt AI personalization in loyalty by 2025.
APAC loyalty market CAGR 18.2% 2023-2030.
5.1 billion global loyalty memberships in 2022, +10% YoY.
Loyalty software 42% market revenue share 2023.
Europe loyalty market to EUR 15B by 2027.
Retail sector 28% loyalty market share 2022.
Loyalty redemptions +25% globally by 2024.
Global loyalty market CAGR 14.5% 2023-2028.

Market Size & Growth Interpretation

The world is fervently stockpiling digital stamps and virtual gold stars, with a staggering 5.1 billion memberships globally and spending hitting $120 billion in North America alone, proving that the real currency of the future might just be a personalized algorithm promising a free tenth coffee.

Program Features & Types

Coalition loyalty programs account for 45% of all program memberships worldwide.
68% of loyalty programs now offer personalized rewards based on purchase history.
Cashback programs grew by 22% in adoption among e-commerce brands in 2023.
Gamified loyalty programs see 47% higher engagement rates than traditional points systems.
52% of programs integrate NFTs or blockchain for exclusive rewards by 2023.
Tiered loyalty programs represent 61% of all active programs in retail.
Subscription-based loyalty models increased by 35% in B2B sectors in 2022.
73% of airline loyalty programs offer status matching to competitors.
Experiential rewards like VIP events are featured in 40% of luxury brand programs.
Mobile app-exclusive perks are in 77% of top loyalty programs.
Coalition programs 45% memberships.
68% personalized rewards.
Cashback +22% e-commerce 2023.
Gamification 47% higher engagement.
52% NFT/blockchain rewards.
Tiered 61% retail programs.
Subscription B2B +35% 2022.
73% airlines status matching.
Experiential 40% luxury.
Mobile perks 77% top programs.

Program Features & Types Interpretation

The data shows loyalty programs have become a frenzied race to bribe us with cash, blockchain baubles, and personalized carrots, all while herding us into tiered corrals and app-exclusive pens to be more profitably milked.

Trends & Future Outlook

92% of businesses plan to increase loyalty budgets in 2024.
AI integration in loyalty programs expected to rise to 85% by 2025.
Sustainability-linked rewards appear in 34% of new programs launched in 2023.
Web3 loyalty programs using crypto rewards grew 150% in 2023.
Omnichannel loyalty experiences will be standard in 70% of programs by 2026.
Voice commerce rewards integration projected for 25% of programs by 2025.
Zero-party data usage in loyalty personalization up 60% since 2021.
Community-based loyalty programs to grow 40% annually through 2027.
65% of executives predict loyalty programs will focus on emotional connections by 2025.
92% increase budgets 2024.
AI 85% by 2025.
Sustainability rewards 34% new programs.
Web3 crypto +150% 2023.
Omnichannel 70% by 2026.
Voice rewards 25% by 2025.
Zero-party data +60% since 2021.
Community programs +40% annually.
65% emotional focus by 2025.

Trends & Future Outlook Interpretation

While everyone's rushing to throw money at AI, crypto, and chatbots in 2024, the smart money is quietly betting that the future of loyalty isn't in your wallet or your smart speaker, but in your heart and your community.