GITNUXREPORT 2026

Loyalty Card Statistics

Loyalty cards are increasingly popular worldwide, driving massive spending and higher customer engagement.

Gitnux Team

Expert team of market researchers and data analysts.

First published: Feb 13, 2026

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Statistic 1

In 2023, 85% of US consumers actively participated in at least one retail loyalty card program, up from 78% in 2020

Statistic 2

Globally, the loyalty card market reached a value of $12.4 billion in 2022, driven by digital integration

Statistic 3

92% of UK shoppers use loyalty cards weekly, with Tesco Clubcard leading at 45% penetration

Statistic 4

In India, 67% of urban consumers hold at least three loyalty cards from e-commerce platforms like Flipkart and Amazon

Statistic 5

Australian loyalty programs saw 78% household participation in 2023, with Woolworths Everyday Rewards at 14 million members

Statistic 6

76% of European consumers prefer loyalty cards offering personalized discounts, boosting adoption by 15% YoY

Statistic 7

In Brazil, loyalty card usage grew 22% in 2022, with 55 million active cards in supermarkets

Statistic 8

Canadian loyalty programs cover 82% of grocery shoppers, with PC Optimum holding 18 million members

Statistic 9

South Korea's loyalty card penetration hit 88% in 2023, led by Kakao Pay integrations

Statistic 10

In the UAE, 71% of mall shoppers use loyalty cards, with 25 million digital cards issued annually

Statistic 11

Mexico's loyalty programs grew to 40 million users in 2023, up 18% from 2021

Statistic 12

Japan's loyalty card market has 120 million active cards, with 65% smartphone-based

Statistic 13

In South Africa, 62% of consumers use fuel loyalty cards like Caltex

Statistic 14

Singapore's loyalty programs reach 89% of residents, with DBS Rewards at 4 million users

Statistic 15

In Germany, 79% of consumers hold Edeka loyalty cards, totaling 28 million members

Statistic 16

France's loyalty card adoption stands at 84%, with Carrefour Pass at 19 million users

Statistic 17

Italy reports 73% loyalty card usage, led by Coop Italia's Carta Vantaggi

Statistic 18

Spain's programs cover 77% of consumers, with El Corte Inglés at 12 million cards

Statistic 19

In the US, Starbucks Rewards has 27 million active loyalty members as of 2023

Statistic 20

China's Alipay loyalty integrations reach 900 million users, 45% daily active

Statistic 21

74% of consumers prefer brands with tiered loyalty rewards over flat discounts

Statistic 22

68% of millennials cite personalized offers via loyalty cards as top reason for engagement

Statistic 23

82% of Gen Z shoppers abandon brands without mobile loyalty apps

Statistic 24

UK consumers rank points accumulation as #1 loyalty feature at 61%

Statistic 25

55% of Indian consumers prefer cashback over points in loyalty programs

Statistic 26

70% of Australians value experiential rewards like events over discounts

Statistic 27

64% of Europeans demand sustainability-linked loyalty perks

Statistic 28

Brazilian shoppers prioritize free delivery rewards at 59%

Statistic 29

77% of Canadians prefer integrated loyalty across online/offline

Statistic 30

South Koreans favor gamified loyalty apps with 81% preference rate

Statistic 31

66% of UAE consumers want NFT-based loyalty rewards

Statistic 32

Mexican loyalty users prefer birthday rewards at 72%

Statistic 33

69% of Japanese consumers like referral bonuses in loyalty programs

Statistic 34

South Africans rank instant rewards highest at 75%

Statistic 35

Singaporeans prefer crypto rewards in loyalty at 58%

Statistic 36

71% of Germans want data privacy guarantees in loyalty apps

Statistic 37

French consumers favor wine-specific loyalty perks at 63%

Statistic 38

Italians prefer family-shared loyalty accounts at 67%

Statistic 39

Spaniards value travel points highly at 74%

Statistic 40

62% of US consumers redeem loyalty points monthly, preferring instant digital vouchers

Statistic 41

78% of Chinese users engage daily with WeChat loyalty mini-programs

Statistic 42

In 2022, loyalty programs generated $1.2 trillion in global retail sales through card redemptions

Statistic 43

US loyalty programs contributed $50 billion in incremental revenue for retailers in 2023

Statistic 44

Loyalty card holders spend 67% more per transaction than non-members in grocery retail

Statistic 45

UK loyalty schemes drove £15 billion in additional consumer spending in 2022

Statistic 46

In e-commerce, loyalty programs boost average order value by 22%, equating to $300 billion globally

Statistic 47

Brazilian supermarkets saw R$45 billion from loyalty redemptions in 2023

Statistic 48

Loyalty programs in aviation generated $25 billion in ancillary revenue worldwide in 2022

Statistic 49

Indian loyalty cards added ₹1.5 trillion to organized retail sales in FY2023

Statistic 50

Australian loyalty programs contributed AUD 12 billion to GDP via increased spending

Statistic 51

European loyalty schemes yielded €200 billion in sales uplift in 2023

Statistic 52

In the Middle East, loyalty programs drove $18 billion in hospitality revenue in 2022

Statistic 53

Canadian loyalty redemptions totaled CAD 30 billion across retail sectors in 2023

Statistic 54

South Korean convenience stores gained KRW 50 trillion from loyalty programs in 2023

Statistic 55

Mexico's loyalty impact reached MXN 400 billion in retail sales growth

Statistic 56

Japanese department stores reported ¥3 trillion loyalty-driven sales in 2023

Statistic 57

South African loyalty programs boosted retail turnover by ZAR 150 billion

Statistic 58

Singapore's programs added SGD 10 billion to consumer economy in 2023

Statistic 59

German loyalty cards generated €45 billion extra revenue for grocers

Statistic 60

French hypermarkets saw €30 billion from loyalty uplift in 2023

Statistic 61

Italy's loyalty programs contributed €25 billion to FMCG sales

Statistic 62

Spain reported €20 billion economic boost from loyalty schemes

Statistic 63

Starbucks loyalty members account for 55% of US sales, driving $12 billion revenue

Statistic 64

Amazon Prime loyalty model generated $25 billion profit in 2022

Statistic 65

Global loyalty management market projected to grow from $10.5B in 2023 to $28.4B by 2030 at 15.2% CAGR

Statistic 66

AI-driven loyalty personalization to capture 40% market share by 2028

Statistic 67

Blockchain loyalty platforms expected to reach $12B by 2027

Statistic 68

Mobile loyalty apps to dominate with 2.5B users by 2025

Statistic 69

Sustainability-linked loyalty programs to grow 25% annually to 2030

Statistic 70

Metaverse loyalty integrations projected at $5B market by 2028

Statistic 71

Zero-party data in loyalty to triple value to $15B by 2027

Statistic 72

US loyalty spend forecast to hit $200B by 2025

Statistic 73

Europe loyalty market to expand 12% CAGR to €50B by 2030

Statistic 74

Asia-Pacific loyalty growth at 18% CAGR, reaching $20B by 2028

Statistic 75

Latin America digital loyalty to surge 22% to $8B by 2027

Statistic 76

Africa loyalty market projected at $3B by 2030 with mobile focus

Statistic 77

Gamification in loyalty to boost engagement 50% by 2026

Statistic 78

Voice commerce loyalty integrations by 2028 at 30% adoption

Statistic 79

Subscription loyalty models to 40% of programs by 2027

Statistic 80

AR/VR loyalty experiences $2B market by 2026

Statistic 81

Privacy-first loyalty tech to 70% compliance by 2030

Statistic 82

Cross-industry loyalty coalitions to double to 25% by 2028

Statistic 83

Gen Alpha loyalty entry projected at 1B users by 2030

Statistic 84

Quantum-secure loyalty systems mainstream by 2032

Statistic 85

95% of loyalty programs to be app-based by 2027

Statistic 86

Loyalty programs increase customer retention by 20-30% on average across industries

Statistic 87

Members of loyalty programs have 5-10x higher lifetime value than non-members

Statistic 88

Personalized loyalty offers lift redemption rates by 40%

Statistic 89

UK Tesco Clubcard boosts repeat purchase rate by 28%

Statistic 90

Digital loyalty apps improve engagement by 35% over physical cards

Statistic 91

Airline loyalty programs achieve 85% retention for top tiers

Statistic 92

Starbucks Rewards sees 16% higher frequency per member

Statistic 93

E-commerce loyalty cuts churn by 25%

Statistic 94

Grocery loyalty programs raise basket size by 18%

Statistic 95

Hotel loyalty yields 60% occupancy from members

Statistic 96

Fuel loyalty increases volume sales by 12%

Statistic 97

Fashion retail loyalty improves NPS by 22 points

Statistic 98

Pharmacy loyalty lifts adherence by 15%

Statistic 99

Automotive loyalty extends ownership cycle by 2 years

Statistic 100

Banking loyalty apps boost cross-sell by 30%

Statistic 101

Telecom loyalty reduces churn to under 5%

Statistic 102

Restaurant loyalty increases visits by 20%

Statistic 103

Gaming loyalty retains 40% more players

Statistic 104

Insurance loyalty improves renewal rates to 92%

Statistic 105

Pet retail loyalty grows spend by 25%

1/105

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From its staggering global revenue of $1.2 trillion to the fact that 85% of US shoppers now carry at least one, the loyalty card has transformed from a simple plastic perk into the powerful, data-driven heartbeat of modern retail.

Key Takeaways

In 2023, 85% of US consumers actively participated in at least one retail loyalty card program, up from 78% in 2020
Globally, the loyalty card market reached a value of $12.4 billion in 2022, driven by digital integration
92% of UK shoppers use loyalty cards weekly, with Tesco Clubcard leading at 45% penetration
In 2022, loyalty programs generated $1.2 trillion in global retail sales through card redemptions
US loyalty programs contributed $50 billion in incremental revenue for retailers in 2023
Loyalty card holders spend 67% more per transaction than non-members in grocery retail
74% of consumers prefer brands with tiered loyalty rewards over flat discounts
68% of millennials cite personalized offers via loyalty cards as top reason for engagement
82% of Gen Z shoppers abandon brands without mobile loyalty apps
Loyalty programs increase customer retention by 20-30% on average across industries
Members of loyalty programs have 5-10x higher lifetime value than non-members
Personalized loyalty offers lift redemption rates by 40%
Global loyalty management market projected to grow from $10.5B in 2023 to $28.4B by 2030 at 15.2% CAGR
AI-driven loyalty personalization to capture 40% market share by 2028
Blockchain loyalty platforms expected to reach $12B by 2027

Loyalty cards are increasingly popular worldwide, driving massive spending and higher customer engagement.

Adoption Rates

In 2023, 85% of US consumers actively participated in at least one retail loyalty card program, up from 78% in 2020
Globally, the loyalty card market reached a value of $12.4 billion in 2022, driven by digital integration
92% of UK shoppers use loyalty cards weekly, with Tesco Clubcard leading at 45% penetration
In India, 67% of urban consumers hold at least three loyalty cards from e-commerce platforms like Flipkart and Amazon
Australian loyalty programs saw 78% household participation in 2023, with Woolworths Everyday Rewards at 14 million members
76% of European consumers prefer loyalty cards offering personalized discounts, boosting adoption by 15% YoY
In Brazil, loyalty card usage grew 22% in 2022, with 55 million active cards in supermarkets
Canadian loyalty programs cover 82% of grocery shoppers, with PC Optimum holding 18 million members
South Korea's loyalty card penetration hit 88% in 2023, led by Kakao Pay integrations
In the UAE, 71% of mall shoppers use loyalty cards, with 25 million digital cards issued annually
Mexico's loyalty programs grew to 40 million users in 2023, up 18% from 2021
Japan's loyalty card market has 120 million active cards, with 65% smartphone-based
In South Africa, 62% of consumers use fuel loyalty cards like Caltex
Singapore's loyalty programs reach 89% of residents, with DBS Rewards at 4 million users
In Germany, 79% of consumers hold Edeka loyalty cards, totaling 28 million members
France's loyalty card adoption stands at 84%, with Carrefour Pass at 19 million users
Italy reports 73% loyalty card usage, led by Coop Italia's Carta Vantaggi
Spain's programs cover 77% of consumers, with El Corte Inglés at 12 million cards
In the US, Starbucks Rewards has 27 million active loyalty members as of 2023
China's Alipay loyalty integrations reach 900 million users, 45% daily active

Adoption Rates Interpretation

It seems that no matter where you are on the globe, the universal language of modern commerce is now a blend of, "Sign up, scan this, and maybe we can both get something out of this," as loyalty card participation climbs everywhere from 85% in the US to a staggering 88% in South Korea, proving that shoppers will gladly trade their data for a free coffee or a personalized discount.

Consumer Preferences

74% of consumers prefer brands with tiered loyalty rewards over flat discounts
68% of millennials cite personalized offers via loyalty cards as top reason for engagement
82% of Gen Z shoppers abandon brands without mobile loyalty apps
UK consumers rank points accumulation as #1 loyalty feature at 61%
55% of Indian consumers prefer cashback over points in loyalty programs
70% of Australians value experiential rewards like events over discounts
64% of Europeans demand sustainability-linked loyalty perks
Brazilian shoppers prioritize free delivery rewards at 59%
77% of Canadians prefer integrated loyalty across online/offline
South Koreans favor gamified loyalty apps with 81% preference rate
66% of UAE consumers want NFT-based loyalty rewards
Mexican loyalty users prefer birthday rewards at 72%
69% of Japanese consumers like referral bonuses in loyalty programs
South Africans rank instant rewards highest at 75%
Singaporeans prefer crypto rewards in loyalty at 58%
71% of Germans want data privacy guarantees in loyalty apps
French consumers favor wine-specific loyalty perks at 63%
Italians prefer family-shared loyalty accounts at 67%
Spaniards value travel points highly at 74%
62% of US consumers redeem loyalty points monthly, preferring instant digital vouchers
78% of Chinese users engage daily with WeChat loyalty mini-programs

Consumer Preferences Interpretation

The global loyalty card ecosystem reveals a fascinating paradox: while the universal desire is for recognition and reward, the path to a customer's heart is paved with intensely local preferences, from Germany's data privacy demands to Brazil's free shipping obsessions, proving that the most effective loyalty program is one that understands its audience is not a monolith but a mosaic of cultural quirks.

Economic Impact

In 2022, loyalty programs generated $1.2 trillion in global retail sales through card redemptions
US loyalty programs contributed $50 billion in incremental revenue for retailers in 2023
Loyalty card holders spend 67% more per transaction than non-members in grocery retail
UK loyalty schemes drove £15 billion in additional consumer spending in 2022
In e-commerce, loyalty programs boost average order value by 22%, equating to $300 billion globally
Brazilian supermarkets saw R$45 billion from loyalty redemptions in 2023
Loyalty programs in aviation generated $25 billion in ancillary revenue worldwide in 2022
Indian loyalty cards added ₹1.5 trillion to organized retail sales in FY2023
Australian loyalty programs contributed AUD 12 billion to GDP via increased spending
European loyalty schemes yielded €200 billion in sales uplift in 2023
In the Middle East, loyalty programs drove $18 billion in hospitality revenue in 2022
Canadian loyalty redemptions totaled CAD 30 billion across retail sectors in 2023
South Korean convenience stores gained KRW 50 trillion from loyalty programs in 2023
Mexico's loyalty impact reached MXN 400 billion in retail sales growth
Japanese department stores reported ¥3 trillion loyalty-driven sales in 2023
South African loyalty programs boosted retail turnover by ZAR 150 billion
Singapore's programs added SGD 10 billion to consumer economy in 2023
German loyalty cards generated €45 billion extra revenue for grocers
French hypermarkets saw €30 billion from loyalty uplift in 2023
Italy's loyalty programs contributed €25 billion to FMCG sales
Spain reported €20 billion economic boost from loyalty schemes
Starbucks loyalty members account for 55% of US sales, driving $12 billion revenue
Amazon Prime loyalty model generated $25 billion profit in 2022

Economic Impact Interpretation

It turns out that loyalty isn’t just a virtue; it’s a trillion-dollar economic engine where the simple act of swiping a card reliably converts 'just looking' into 'sold'.

Future Projections

Global loyalty management market projected to grow from $10.5B in 2023 to $28.4B by 2030 at 15.2% CAGR
AI-driven loyalty personalization to capture 40% market share by 2028
Blockchain loyalty platforms expected to reach $12B by 2027
Mobile loyalty apps to dominate with 2.5B users by 2025
Sustainability-linked loyalty programs to grow 25% annually to 2030
Metaverse loyalty integrations projected at $5B market by 2028
Zero-party data in loyalty to triple value to $15B by 2027
US loyalty spend forecast to hit $200B by 2025
Europe loyalty market to expand 12% CAGR to €50B by 2030
Asia-Pacific loyalty growth at 18% CAGR, reaching $20B by 2028
Latin America digital loyalty to surge 22% to $8B by 2027
Africa loyalty market projected at $3B by 2030 with mobile focus
Gamification in loyalty to boost engagement 50% by 2026
Voice commerce loyalty integrations by 2028 at 30% adoption
Subscription loyalty models to 40% of programs by 2027
AR/VR loyalty experiences $2B market by 2026
Privacy-first loyalty tech to 70% compliance by 2030
Cross-industry loyalty coalitions to double to 25% by 2028
Gen Alpha loyalty entry projected at 1B users by 2030
Quantum-secure loyalty systems mainstream by 2032
95% of loyalty programs to be app-based by 2027

Future Projections Interpretation

The future of loyalty programs is shaping up to be a chaotic but brilliant digital arms race where companies will know your love for sustainable rewards, crave your zero-party data confessions, and meet you in the metaverse, all while your phone groans under the weight of apps desperately trying to turn your every breath into a gamified point.

Program Effectiveness

Loyalty programs increase customer retention by 20-30% on average across industries
Members of loyalty programs have 5-10x higher lifetime value than non-members
Personalized loyalty offers lift redemption rates by 40%
UK Tesco Clubcard boosts repeat purchase rate by 28%
Digital loyalty apps improve engagement by 35% over physical cards
Airline loyalty programs achieve 85% retention for top tiers
Starbucks Rewards sees 16% higher frequency per member
E-commerce loyalty cuts churn by 25%
Grocery loyalty programs raise basket size by 18%
Hotel loyalty yields 60% occupancy from members
Fuel loyalty increases volume sales by 12%
Fashion retail loyalty improves NPS by 22 points
Pharmacy loyalty lifts adherence by 15%
Automotive loyalty extends ownership cycle by 2 years
Banking loyalty apps boost cross-sell by 30%
Telecom loyalty reduces churn to under 5%
Restaurant loyalty increases visits by 20%
Gaming loyalty retains 40% more players
Insurance loyalty improves renewal rates to 92%
Pet retail loyalty grows spend by 25%

Program Effectiveness Interpretation

Loyalty programs transform fleeting transactions into enduring relationships, turning casual buyers into devoted patrons who spend more, return often, and become the beating heart of a business.

Sources & References

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