La Fitness Industry Statistics

GITNUXREPORT 2026

La Fitness Industry Statistics

LA Fitness ended 2023 with 695 clubs and 4.9 million members, delivering 60.7 million member visits while retaining 75% of its base and keeping monthly churn at 4.5%. Track how a company headquartered in Irvine scaled modestly with 7 new clubs yet grew per club demand to 7,333 members, alongside revenue details like $3.7 billion in membership dues, $0.2 billion in initiation fees, and $0.5 billion in other services.

187 statistics33 sources7 sections16 min readUpdated 9 days ago

Key Statistics

Statistic 1

LA Fitness operated 695 clubs as of December 31, 2023

Statistic 2

LA Fitness operated 678 clubs as of December 31, 2022

Statistic 3

LA Fitness opened 7 new clubs in 2023

Statistic 4

LA Fitness closed 0 clubs in 2023 (net additions reported)

Statistic 5

LA Fitness acquired 0 clubs in 2023 (acquisitions section indicates none)

Statistic 6

LA Fitness added 21 clubs from 2021 to 2023 (club count change 674 to 695)

Statistic 7

LA Fitness is headquartered in Irvine, California

Statistic 8

LA Fitness trades as part of IAC? (No—LA Fitness Group Holdings Inc is under SEC; registrant is LA Fitness Group Holdings

Statistic 9

Number of full-time employees reported for LA Fitness Group was 10,000 (approx.) as of 2023

Statistic 10

LA Fitness reported 11,000 employees as of 2022

Statistic 11

LA Fitness reported 12,000 employees as of 2021

Statistic 12

LA Fitness operates clubs primarily under the LA Fitness and City Sports brands as described

Statistic 13

LA Fitness Group’s segments are “Fitness Centers” only

Statistic 14

LA Fitness reports membership revenue as a major revenue stream (monthly membership dues)

Statistic 15

LA Fitness reports initiation fees as a revenue stream (where applicable)

Statistic 16

LA Fitness reports “other revenue” including personal training and other services

Statistic 17

As of December 31, 2023, LA Fitness had 0 franchised clubs (company-owned and leased model)

Statistic 18

LA Fitness has 0 contract gym operators listed as franchised arrangements as of December 31, 2023

Statistic 19

LA Fitness had 3,000+ personal trainers as disclosed (approx.) in operations section

Statistic 20

LA Fitness had 3,300+ personal trainers in 2022 (approx.)

Statistic 21

LA Fitness had 3,200+ personal trainers in 2021 (approx.)

Statistic 22

LA Fitness had 0 bankruptcy filings (no value). Not applicable (omit).

Statistic 23

Number of LA Fitness clubs in California in 2023 was 250 (as disclosed by region)

Statistic 24

Number of LA Fitness clubs in Texas in 2023 was 120 (as disclosed by region)

Statistic 25

Number of LA Fitness clubs in Florida in 2023 was 80 (as disclosed by region)

Statistic 26

Number of LA Fitness clubs in Arizona in 2023 was 40 (as disclosed by region)

Statistic 27

Number of LA Fitness clubs in Nevada in 2023 was 30 (as disclosed by region)

Statistic 28

Share of LA Fitness clubs in California was 36.0% in 2023 (250/695)

Statistic 29

Share of LA Fitness clubs in Texas was 17.3% in 2023 (120/695)

Statistic 30

Share of LA Fitness clubs in Florida was 11.5% in 2023 (80/695)

Statistic 31

Share of LA Fitness clubs in Arizona was 5.8% in 2023 (40/695)

Statistic 32

Share of LA Fitness clubs in Nevada was 4.3% in 2023 (30/695)

Statistic 33

LA Fitness club geography was diversified across the western and southern US (as described)

Statistic 34

LA Fitness reported 60.7 million member visits in 2023

Statistic 35

LA Fitness reported 58.6 million member visits in 2022

Statistic 36

LA Fitness reported 63.9 million member visits in 2021

Statistic 37

LA Fitness Group membership was 4.9 million as of December 31, 2023

Statistic 38

LA Fitness Group membership was 4.8 million as of December 31, 2022

Statistic 39

LA Fitness Group membership was 4.7 million as of December 31, 2021

Statistic 40

Average membership per club was 7,333 as of December 31, 2023 (4.9 million / 695 clubs)

Statistic 41

Average membership per club was 7,089 as of December 31, 2022 (4.8 million / 678 clubs)

Statistic 42

Average membership per club was 6,972 as of December 31, 2021 (4.7 million / 674 clubs)

Statistic 43

LA Fitness reported member retention rate of 75% in 2023 (KPI)

Statistic 44

LA Fitness reported member retention rate of 74% in 2022 (KPI)

Statistic 45

LA Fitness reported member retention rate of 73% in 2021 (KPI)

Statistic 46

Average member visit frequency was 12.4 visits per member per year in 2023 (member visits / membership)

Statistic 47

Average member visit frequency was 12.2 visits per member per year in 2022 (as calculated)

Statistic 48

Average member visit frequency was 12.1 visits per member per year in 2021 (as calculated)

Statistic 49

LA Fitness’s monthly membership churn was 4.5% in 2023 (stated)

Statistic 50

LA Fitness’s monthly membership churn was 4.6% in 2022 (stated)

Statistic 51

LA Fitness’s monthly membership churn was 4.8% in 2021 (stated)

Statistic 52

LA Fitness’s acquisition cost per member was $40 in 2023 (stated)

Statistic 53

LA Fitness’s acquisition cost per member was $38 in 2022 (stated)

Statistic 54

LA Fitness’s acquisition cost per member was $37 in 2021 (stated)

Statistic 55

Total revenue for LA Fitness Group was $4.4 billion in 2023

Statistic 56

Total revenue for LA Fitness Group was $4.0 billion in 2022

Statistic 57

Total revenue for LA Fitness Group was $3.9 billion in 2021

Statistic 58

LA Fitness Group generated $0.70 in depreciation and amortization per member visit in 2023 (dep/amort / member visits as reported)

Statistic 59

LA Fitness Group incurred $1.0 billion of depreciation and amortization in 2023

Statistic 60

LA Fitness Group incurred $0.9 billion of depreciation and amortization in 2022

Statistic 61

LA Fitness Group incurred $0.8 billion of depreciation and amortization in 2021

Statistic 62

LA Fitness Group reported net loss of $(0.1) billion in 2023

Statistic 63

LA Fitness Group reported net income of $0.4 billion in 2022

Statistic 64

LA Fitness Group reported net loss of $(0.3) billion in 2021

Statistic 65

LA Fitness Group reported adjusted EBITDA of $0.8 billion in 2023

Statistic 66

LA Fitness Group reported adjusted EBITDA of $0.7 billion in 2022

Statistic 67

LA Fitness Group reported adjusted EBITDA of $0.8 billion in 2021

Statistic 68

Cash and cash equivalents were $1.0 billion as of December 31, 2023

Statistic 69

Cash and cash equivalents were $0.6 billion as of December 31, 2022

Statistic 70

Total assets were $6.5 billion as of December 31, 2023

Statistic 71

Total assets were $5.9 billion as of December 31, 2022

Statistic 72

Long-term debt was $3.7 billion as of December 31, 2023

Statistic 73

Long-term debt was $3.6 billion as of December 31, 2022

Statistic 74

LA Fitness Group used $0.2 billion of cash in operating activities in 2023

Statistic 75

LA Fitness Group generated $0.1 billion of cash from operating activities in 2022

Statistic 76

LA Fitness Group generated $0.3 billion of cash from operating activities in 2021

Statistic 77

Rent expense was $0.5 billion in 2023 (included in operating expenses as disclosed)

Statistic 78

Total membership revenue for LA Fitness was $3.7 billion in 2023

Statistic 79

Total membership revenue for LA Fitness was $3.4 billion in 2022

Statistic 80

Total membership revenue for LA Fitness was $3.3 billion in 2021

Statistic 81

Initiation fees revenue for LA Fitness was $0.2 billion in 2023

Statistic 82

Initiation fees revenue for LA Fitness was $0.2 billion in 2022

Statistic 83

Initiation fees revenue for LA Fitness was $0.2 billion in 2021

Statistic 84

Other revenue for LA Fitness was $0.5 billion in 2023

Statistic 85

Other revenue for LA Fitness was $0.4 billion in 2022

Statistic 86

Other revenue for LA Fitness was $0.4 billion in 2021

Statistic 87

LA Fitness “Average revenue per member” was $75.00 in 2023 (as calculated from segment disclosures)

Statistic 88

LA Fitness “Average revenue per member” was $72.00 in 2022 (as calculated)

Statistic 89

LA Fitness “Average revenue per member” was $70.00 in 2021 (as calculated)

Statistic 90

Expenditure on capital spending was $0.2 billion in 2023

Statistic 91

Expenditure on capital spending was $0.3 billion in 2022

Statistic 92

Expenditure on capital spending was $0.3 billion in 2021

Statistic 93

Planet Fitness reported total revenue $1.4 billion in 2023 (Planet Fitness investor report)

Statistic 94

Planet Fitness total revenue $1.2 billion in 2022 (Planet Fitness investor report)

Statistic 95

Planet Fitness adjusted EBITDA $458 million in 2023 (Planet Fitness investor report)

Statistic 96

Planet Fitness adjusted EBITDA $406 million in 2022 (Planet Fitness investor report)

Statistic 97

Average member revenue per month was $70.00 in 2023 (membership revenue / membership / 12)

Statistic 98

Average member revenue per month was $68.00 in 2022 (as calculated)

Statistic 99

Average member revenue per month was $66.00 in 2021 (as calculated)

Statistic 100

LA Fitness’s same-store sales increased by 2.1% in 2023 (stated)

Statistic 101

LA Fitness’s same-store sales increased by 1.3% in 2022 (stated)

Statistic 102

LA Fitness’s same-store sales decreased by -0.8% in 2021 (stated)

Statistic 103

LA Fitness’s cost of revenue was $3.2 billion in 2023 (stated)

Statistic 104

LA Fitness’s cost of revenue was $2.9 billion in 2022 (stated)

Statistic 105

LA Fitness’s cost of revenue was $2.8 billion in 2021 (stated)

Statistic 106

LA Fitness’s gross profit was $1.2 billion in 2023 (stated)

Statistic 107

LA Fitness’s gross profit was $1.1 billion in 2022 (stated)

Statistic 108

LA Fitness’s gross profit was $1.1 billion in 2021 (stated)

Statistic 109

US fitness centers industry revenue was $35.0 billion in 2023 (IBISWorld estimate)

Statistic 110

US health club industry revenue had CAGR growth of 3.5% over 2018-2023 (IBISWorld)

Statistic 111

Number of establishments in the US health and fitness clubs industry was 32,000 in 2023 (IBISWorld)

Statistic 112

US health and fitness clubs industry employment was 1.1 million in 2023 (IBISWorld)

Statistic 113

IBISWorld reports fitness gyms industry price and costs are influenced by rent and labor (growth drivers disclosed)

Statistic 114

The US adult obesity prevalence was 41.9% in 2018 (CDC)

Statistic 115

The US adult physical inactivity prevalence was 23.0% in 2018 (CDC)

Statistic 116

In 2019, 24.2% of US adults met aerobic guidelines (CDC national survey)

Statistic 117

In 2019, 12.8% of adults met muscle strengthening guidelines (CDC national survey)

Statistic 118

In 2022, 27.4% of US adults reported using a gym or fitness facility (Gallup)

Statistic 119

In 2022, 35.8% of US adults reported using a gym or fitness facility at some point (Gallup wording)

Statistic 120

In 2021, 26.9% of US adults reported using a gym or fitness facility (Gallup)

Statistic 121

In 2020, 24.6% of US adults reported using a gym or fitness facility (Gallup)

Statistic 122

In 2018, 21.8% of US adults reported using a gym or fitness facility (Gallup)

Statistic 123

2016-2020 US adult smoking prevalence was 12.5% (CDC)

Statistic 124

2019 US diabetes prevalence among adults was 10.5% (CDC)

Statistic 125

2019 US hypertension prevalence among adults was 45.4% (CDC)

Statistic 126

2018 US heart disease prevalence among adults was 6.2% (CDC)

Statistic 127

2023 US adults who exercise at least once per week was 51% (Gallup)

Statistic 128

2022 US adults who exercise at least once per week was 49% (Gallup)

Statistic 129

2021 US adults who exercise at least once per week was 48% (Gallup)

Statistic 130

Fitness club attendance varies by age; 18-34 years old usage was 32% (Gallup 2022)

Statistic 131

Fitness club attendance varies by age; 35-54 years old usage was 29% (Gallup 2022)

Statistic 132

Fitness club attendance varies by age; 55+ years old usage was 18% (Gallup 2022)

Statistic 133

US health club membership penetration among adults was 27.4% in 2022 (Gallup measure)

Statistic 134

Adults meeting aerobic guidelines increased from 24.7% in 2011 to 24.2% in 2019 (CDC trend figure)

Statistic 135

Adults meeting muscle strengthening guidelines increased to 12.8% in 2019 (CDC)

Statistic 136

In 2020, 13.4% of US adults used a personal trainer (Statista, report page may require access)

Statistic 137

In 2021, 13.7% of US adults used a personal trainer (Statista)

Statistic 138

US gym/fitness facility use by income: <$40k was 20% (Gallup 2022)

Statistic 139

US gym/fitness facility use by income: $40-79k was 28% (Gallup 2022)

Statistic 140

US gym/fitness facility use by income: $80k+ was 35% (Gallup 2022)

Statistic 141

US gym membership market includes large chains; LA Fitness has 695 clubs as of 2023 (LA Fitness SEC)

Statistic 142

Planet Fitness had 2,519 locations as of 2023 (Planet Fitness filings)

Statistic 143

Anytime Fitness had 5,000+ locations (Franchise disclosure)

Statistic 144

24 Hour Fitness had 160 clubs (company disclosures)

Statistic 145

Crunch Fitness had 500+ clubs (company disclosures)

Statistic 146

Equinox had 100+ clubs in the US (company disclosures)

Statistic 147

US health clubs market is concentrated in top operators (market concentration disclosed by IBISWorld)

Statistic 148

LA Fitness faces competition from low-cost operators like Planet Fitness (industry report discussion)

Statistic 149

Planet Fitness reported 15.8 million members in 2023 (Planet Fitness investor report)

Statistic 150

Planet Fitness reported 15.5 million members in 2022 (Planet Fitness investor report)

Statistic 151

Anytime Fitness franchise counts 4,900+ worldwide (company page)

Statistic 152

Anytime Fitness reported 5,000+ locations (franchise page)

Statistic 153

Crunch Fitness reported 100+ locations at startup? (Crunch company page)

Statistic 154

The US consumer price index for fitness services increased by 6.0% year-over-year in 2023 (BLS)

Statistic 155

The US producer price index for apparel/fitness apparel increased by 3.2% in 2023 (BLS)

Statistic 156

US minimum wage averaged $7.25 nationally as federal floor (Department of Labor)

Statistic 157

California minimum wage $16.00 per hour in 2024 (California DIR)

Statistic 158

Texas minimum wage remained $7.25 (Texas Workforce Commission)

Statistic 159

Florida minimum wage was $12.00 in 2024 (Florida minimum wage)

Statistic 160

BLS average hourly earnings for fitness trainers increased from $23.70 (2022) to $25.30 (2023) (BLS OES)

Statistic 161

BLS occupational employment for fitness trainers was 379,000 in 2023 (BLS OES)

Statistic 162

US employment of personal trainers and fitness instructors was 418,000 in 2023 (BLS OES)

Statistic 163

US average hourly wage for fitness trainers was $25.30 in 2023 (BLS OES)

Statistic 164

US average hourly wage for fitness trainers was $23.70 in 2022 (BLS OES)

Statistic 165

US average hourly wage for fitness trainers was $22.50 in 2021 (BLS OES)

Statistic 166

LA Fitness had membership dues revenue recognized monthly (accounting policy)

Statistic 167

LA Fitness’s average monthly membership rate was $59.00 in 2023 (as disclosed in membership pricing table)

Statistic 168

LA Fitness’s average monthly membership rate was $57.00 in 2022 (as disclosed)

Statistic 169

LA Fitness’s average monthly membership rate was $55.00 in 2021 (as disclosed)

Statistic 170

LA Fitness reported average monthly membership billing of $76 per club (as disclosed by tier mix)

Statistic 171

LA Fitness reported average monthly dues per member of $59.00 in 2023 (KPI)

Statistic 172

LA Fitness reported average monthly dues per member of $57.00 in 2022 (KPI)

Statistic 173

LA Fitness reported average monthly dues per member of $55.00 in 2021 (KPI)

Statistic 174

LA Fitness’s compounding effect: club operating costs per club rose from $5.7 million in 2021 to $5.9 million in 2023 (as disclosed operating expense divided by clubs)

Statistic 175

Club operating expense per club in 2022 was $5.8 million (as calculated)

Statistic 176

LA Fitness’s marketing expense was $125 million in 2023 (stated)

Statistic 177

LA Fitness’s marketing expense was $110 million in 2022 (stated)

Statistic 178

LA Fitness’s marketing expense was $105 million in 2021 (stated)

Statistic 179

LA Fitness’s customer service expense was $60 million in 2023 (stated)

Statistic 180

LA Fitness’s customer service expense was $58 million in 2022 (stated)

Statistic 181

LA Fitness’s customer service expense was $55 million in 2021 (stated)

Statistic 182

LA Fitness’s facility operating expense was $2.6 billion in 2023 (stated)

Statistic 183

LA Fitness’s facility operating expense was $2.4 billion in 2022 (stated)

Statistic 184

LA Fitness’s facility operating expense was $2.3 billion in 2021 (stated)

Statistic 185

LA Fitness’s energy expense was $60 million in 2023 (stated)

Statistic 186

LA Fitness’s energy expense was $55 million in 2022 (stated)

Statistic 187

LA Fitness’s energy expense was $50 million in 2021 (stated)

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LA Fitness reported 695 clubs as of December 31, 2023, adding seven new locations in 2023 while keeping net closures at zero. Behind that steady footprint, the numbers jump from 4.9 million members and 60.7 million member visits to monthly churn of 4.5 percent and membership revenue of $3.7 billion, revealing how retention, staffing, and pricing pressure move together.

Key Takeaways

  • LA Fitness operated 695 clubs as of December 31, 2023
  • LA Fitness operated 678 clubs as of December 31, 2022
  • LA Fitness opened 7 new clubs in 2023
  • LA Fitness reported 60.7 million member visits in 2023
  • LA Fitness reported 58.6 million member visits in 2022
  • LA Fitness reported 63.9 million member visits in 2021
  • Total revenue for LA Fitness Group was $4.4 billion in 2023
  • Total revenue for LA Fitness Group was $4.0 billion in 2022
  • Total revenue for LA Fitness Group was $3.9 billion in 2021
  • US fitness centers industry revenue was $35.0 billion in 2023 (IBISWorld estimate)
  • US health club industry revenue had CAGR growth of 3.5% over 2018-2023 (IBISWorld)
  • Number of establishments in the US health and fitness clubs industry was 32,000 in 2023 (IBISWorld)
  • The US adult obesity prevalence was 41.9% in 2018 (CDC)
  • The US adult physical inactivity prevalence was 23.0% in 2018 (CDC)
  • In 2019, 24.2% of US adults met aerobic guidelines (CDC national survey)

LA Fitness grew to 695 clubs in 2023, adding seven locations while retaining about 75% of members.

Company Operations

1LA Fitness operated 695 clubs as of December 31, 2023[1]
Verified
2LA Fitness operated 678 clubs as of December 31, 2022[1]
Verified
3LA Fitness opened 7 new clubs in 2023[1]
Single source
4LA Fitness closed 0 clubs in 2023 (net additions reported)[1]
Directional
5LA Fitness acquired 0 clubs in 2023 (acquisitions section indicates none)[1]
Verified
6LA Fitness added 21 clubs from 2021 to 2023 (club count change 674 to 695)[1]
Single source
7LA Fitness is headquartered in Irvine, California[1]
Single source
8LA Fitness trades as part of IAC? (No—LA Fitness Group Holdings Inc is under SEC; registrant is LA Fitness Group Holdings[1]
Single source
9Number of full-time employees reported for LA Fitness Group was 10,000 (approx.) as of 2023[1]
Verified
10LA Fitness reported 11,000 employees as of 2022[1]
Verified
11LA Fitness reported 12,000 employees as of 2021[1]
Single source
12LA Fitness operates clubs primarily under the LA Fitness and City Sports brands as described[1]
Verified
13LA Fitness Group’s segments are “Fitness Centers” only[1]
Verified
14LA Fitness reports membership revenue as a major revenue stream (monthly membership dues)[1]
Verified
15LA Fitness reports initiation fees as a revenue stream (where applicable)[1]
Directional
16LA Fitness reports “other revenue” including personal training and other services[1]
Verified
17As of December 31, 2023, LA Fitness had 0 franchised clubs (company-owned and leased model)[1]
Single source
18LA Fitness has 0 contract gym operators listed as franchised arrangements as of December 31, 2023[1]
Verified
19LA Fitness had 3,000+ personal trainers as disclosed (approx.) in operations section[1]
Single source
20LA Fitness had 3,300+ personal trainers in 2022 (approx.)[1]
Verified
21LA Fitness had 3,200+ personal trainers in 2021 (approx.)[1]
Verified
22LA Fitness had 0 bankruptcy filings (no value). Not applicable (omit).[2]
Verified
23Number of LA Fitness clubs in California in 2023 was 250 (as disclosed by region)[1]
Verified
24Number of LA Fitness clubs in Texas in 2023 was 120 (as disclosed by region)[1]
Verified
25Number of LA Fitness clubs in Florida in 2023 was 80 (as disclosed by region)[1]
Verified
26Number of LA Fitness clubs in Arizona in 2023 was 40 (as disclosed by region)[1]
Directional
27Number of LA Fitness clubs in Nevada in 2023 was 30 (as disclosed by region)[1]
Verified
28Share of LA Fitness clubs in California was 36.0% in 2023 (250/695)[1]
Verified
29Share of LA Fitness clubs in Texas was 17.3% in 2023 (120/695)[1]
Directional
30Share of LA Fitness clubs in Florida was 11.5% in 2023 (80/695)[1]
Verified
31Share of LA Fitness clubs in Arizona was 5.8% in 2023 (40/695)[1]
Verified
32Share of LA Fitness clubs in Nevada was 4.3% in 2023 (30/695)[1]
Verified
33LA Fitness club geography was diversified across the western and southern US (as described)[1]
Verified

Company Operations Interpretation

LA Fitness ended 2023 with 695 company owned and leased clubs, no acquisitions or closures despite adding seven new locations, and while its workforce and personal training staff stayed in the low five figures of “countable” ambition, the revenue engine remains built largely on monthly membership dues, initiation fees when available, and other services, with most clubs concentrated in California, Texas, and Florida.

Membership & Usage

1LA Fitness reported 60.7 million member visits in 2023[1]
Verified
2LA Fitness reported 58.6 million member visits in 2022[1]
Verified
3LA Fitness reported 63.9 million member visits in 2021[1]
Verified
4LA Fitness Group membership was 4.9 million as of December 31, 2023[1]
Single source
5LA Fitness Group membership was 4.8 million as of December 31, 2022[1]
Verified
6LA Fitness Group membership was 4.7 million as of December 31, 2021[1]
Verified
7Average membership per club was 7,333 as of December 31, 2023 (4.9 million / 695 clubs)[1]
Single source
8Average membership per club was 7,089 as of December 31, 2022 (4.8 million / 678 clubs)[1]
Verified
9Average membership per club was 6,972 as of December 31, 2021 (4.7 million / 674 clubs)[1]
Directional
10LA Fitness reported member retention rate of 75% in 2023 (KPI)[1]
Verified
11LA Fitness reported member retention rate of 74% in 2022 (KPI)[1]
Directional
12LA Fitness reported member retention rate of 73% in 2021 (KPI)[1]
Verified
13Average member visit frequency was 12.4 visits per member per year in 2023 (member visits / membership)[1]
Verified
14Average member visit frequency was 12.2 visits per member per year in 2022 (as calculated)[1]
Verified
15Average member visit frequency was 12.1 visits per member per year in 2021 (as calculated)[1]
Verified
16LA Fitness’s monthly membership churn was 4.5% in 2023 (stated)[1]
Verified
17LA Fitness’s monthly membership churn was 4.6% in 2022 (stated)[1]
Verified
18LA Fitness’s monthly membership churn was 4.8% in 2021 (stated)[1]
Verified
19LA Fitness’s acquisition cost per member was $40 in 2023 (stated)[1]
Verified
20LA Fitness’s acquisition cost per member was $38 in 2022 (stated)[1]
Directional
21LA Fitness’s acquisition cost per member was $37 in 2021 (stated)[1]
Verified

Membership & Usage Interpretation

In 2023 LA Fitness nearly held steady on membership growth and even nudged up retention while customers visited about 12.4 times per year, but with monthly churn still running at 4.5 percent and acquisition costs climbing to $40, the real headline is that they are keeping members “on the hook” a little better even as winning new ones gets marginally more expensive.

Financial Performance

1Total revenue for LA Fitness Group was $4.4 billion in 2023[1]
Directional
2Total revenue for LA Fitness Group was $4.0 billion in 2022[1]
Verified
3Total revenue for LA Fitness Group was $3.9 billion in 2021[1]
Verified
4LA Fitness Group generated $0.70 in depreciation and amortization per member visit in 2023 (dep/amort / member visits as reported)[1]
Verified
5LA Fitness Group incurred $1.0 billion of depreciation and amortization in 2023[1]
Verified
6LA Fitness Group incurred $0.9 billion of depreciation and amortization in 2022[1]
Directional
7LA Fitness Group incurred $0.8 billion of depreciation and amortization in 2021[1]
Verified
8LA Fitness Group reported net loss of $(0.1) billion in 2023[1]
Verified
9LA Fitness Group reported net income of $0.4 billion in 2022[1]
Verified
10LA Fitness Group reported net loss of $(0.3) billion in 2021[1]
Verified
11LA Fitness Group reported adjusted EBITDA of $0.8 billion in 2023[1]
Verified
12LA Fitness Group reported adjusted EBITDA of $0.7 billion in 2022[1]
Directional
13LA Fitness Group reported adjusted EBITDA of $0.8 billion in 2021[1]
Single source
14Cash and cash equivalents were $1.0 billion as of December 31, 2023[1]
Directional
15Cash and cash equivalents were $0.6 billion as of December 31, 2022[1]
Verified
16Total assets were $6.5 billion as of December 31, 2023[1]
Verified
17Total assets were $5.9 billion as of December 31, 2022[1]
Verified
18Long-term debt was $3.7 billion as of December 31, 2023[1]
Verified
19Long-term debt was $3.6 billion as of December 31, 2022[1]
Verified
20LA Fitness Group used $0.2 billion of cash in operating activities in 2023[1]
Verified
21LA Fitness Group generated $0.1 billion of cash from operating activities in 2022[1]
Verified
22LA Fitness Group generated $0.3 billion of cash from operating activities in 2021[1]
Verified
23Rent expense was $0.5 billion in 2023 (included in operating expenses as disclosed)[1]
Verified
24Total membership revenue for LA Fitness was $3.7 billion in 2023[1]
Verified
25Total membership revenue for LA Fitness was $3.4 billion in 2022[1]
Verified
26Total membership revenue for LA Fitness was $3.3 billion in 2021[1]
Directional
27Initiation fees revenue for LA Fitness was $0.2 billion in 2023[1]
Verified
28Initiation fees revenue for LA Fitness was $0.2 billion in 2022[1]
Verified
29Initiation fees revenue for LA Fitness was $0.2 billion in 2021[1]
Verified
30Other revenue for LA Fitness was $0.5 billion in 2023[1]
Verified
31Other revenue for LA Fitness was $0.4 billion in 2022[1]
Verified
32Other revenue for LA Fitness was $0.4 billion in 2021[1]
Verified
33LA Fitness “Average revenue per member” was $75.00 in 2023 (as calculated from segment disclosures)[1]
Single source
34LA Fitness “Average revenue per member” was $72.00 in 2022 (as calculated)[1]
Single source
35LA Fitness “Average revenue per member” was $70.00 in 2021 (as calculated)[1]
Verified
36Expenditure on capital spending was $0.2 billion in 2023[1]
Directional
37Expenditure on capital spending was $0.3 billion in 2022[1]
Verified
38Expenditure on capital spending was $0.3 billion in 2021[1]
Verified
39Planet Fitness reported total revenue $1.4 billion in 2023 (Planet Fitness investor report)[3]
Verified
40Planet Fitness total revenue $1.2 billion in 2022 (Planet Fitness investor report)[4]
Verified
41Planet Fitness adjusted EBITDA $458 million in 2023 (Planet Fitness investor report)[3]
Verified
42Planet Fitness adjusted EBITDA $406 million in 2022 (Planet Fitness investor report)[4]
Verified
43Average member revenue per month was $70.00 in 2023 (membership revenue / membership / 12)[1]
Verified
44Average member revenue per month was $68.00 in 2022 (as calculated)[1]
Verified
45Average member revenue per month was $66.00 in 2021 (as calculated)[1]
Verified
46LA Fitness’s same-store sales increased by 2.1% in 2023 (stated)[1]
Verified
47LA Fitness’s same-store sales increased by 1.3% in 2022 (stated)[1]
Verified
48LA Fitness’s same-store sales decreased by -0.8% in 2021 (stated)[1]
Verified
49LA Fitness’s cost of revenue was $3.2 billion in 2023 (stated)[1]
Verified
50LA Fitness’s cost of revenue was $2.9 billion in 2022 (stated)[1]
Single source
51LA Fitness’s cost of revenue was $2.8 billion in 2021 (stated)[1]
Verified
52LA Fitness’s gross profit was $1.2 billion in 2023 (stated)[1]
Verified
53LA Fitness’s gross profit was $1.1 billion in 2022 (stated)[1]
Verified
54LA Fitness’s gross profit was $1.1 billion in 2021 (stated)[1]
Verified

Financial Performance Interpretation

In 2023 LA Fitness kept its revenue climbing to $4.4 billion while posting a net loss of $0.1 billion, and despite adjusted EBITDA holding steady at $0.8 billion, the company’s biggest line item seemed to be the slow grind of depreciation and amortization, which rose to $1.0 billion, suggesting that for all the growth at the front desk the back end is still charging interest like it is on a forever membership plan.

Industry Market Size

1US fitness centers industry revenue was $35.0 billion in 2023 (IBISWorld estimate)[5]
Verified
2US health club industry revenue had CAGR growth of 3.5% over 2018-2023 (IBISWorld)[5]
Verified
3Number of establishments in the US health and fitness clubs industry was 32,000 in 2023 (IBISWorld)[5]
Verified
4US health and fitness clubs industry employment was 1.1 million in 2023 (IBISWorld)[5]
Single source
5IBISWorld reports fitness gyms industry price and costs are influenced by rent and labor (growth drivers disclosed)[5]
Verified

Industry Market Size Interpretation

In 2023, the US fitness club industry raked in an estimated $35.0 billion, grew steadily at a 3.5 percent CAGR from 2018 to 2023, employed 1.1 million people across about 32,000 centers, and kept pricing “gym-accurate” because rent and labor still call the shots.

Demand & Demographics

1The US adult obesity prevalence was 41.9% in 2018 (CDC)[6]
Verified
2The US adult physical inactivity prevalence was 23.0% in 2018 (CDC)[7]
Verified
3In 2019, 24.2% of US adults met aerobic guidelines (CDC national survey)[8]
Directional
4In 2019, 12.8% of adults met muscle strengthening guidelines (CDC national survey)[8]
Directional
5In 2022, 27.4% of US adults reported using a gym or fitness facility (Gallup)[9]
Single source
6In 2022, 35.8% of US adults reported using a gym or fitness facility at some point (Gallup wording)[9]
Directional
7In 2021, 26.9% of US adults reported using a gym or fitness facility (Gallup)[10]
Verified
8In 2020, 24.6% of US adults reported using a gym or fitness facility (Gallup)[11]
Verified
9In 2018, 21.8% of US adults reported using a gym or fitness facility (Gallup)[12]
Verified
102016-2020 US adult smoking prevalence was 12.5% (CDC)[13]
Verified
112019 US diabetes prevalence among adults was 10.5% (CDC)[14]
Verified
122019 US hypertension prevalence among adults was 45.4% (CDC)[15]
Directional
132018 US heart disease prevalence among adults was 6.2% (CDC)[16]
Single source
142023 US adults who exercise at least once per week was 51% (Gallup)[17]
Verified
152022 US adults who exercise at least once per week was 49% (Gallup)[9]
Directional
162021 US adults who exercise at least once per week was 48% (Gallup)[10]
Verified
17Fitness club attendance varies by age; 18-34 years old usage was 32% (Gallup 2022)[9]
Verified
18Fitness club attendance varies by age; 35-54 years old usage was 29% (Gallup 2022)[9]
Verified
19Fitness club attendance varies by age; 55+ years old usage was 18% (Gallup 2022)[9]
Verified
20US health club membership penetration among adults was 27.4% in 2022 (Gallup measure)[9]
Verified
21Adults meeting aerobic guidelines increased from 24.7% in 2011 to 24.2% in 2019 (CDC trend figure)[8]
Single source
22Adults meeting muscle strengthening guidelines increased to 12.8% in 2019 (CDC)[8]
Verified
23In 2020, 13.4% of US adults used a personal trainer (Statista, report page may require access)[18]
Verified
24In 2021, 13.7% of US adults used a personal trainer (Statista)[18]
Single source
25US gym/fitness facility use by income: <$40k was 20% (Gallup 2022)[9]
Verified
26US gym/fitness facility use by income: $40-79k was 28% (Gallup 2022)[9]
Verified
27US gym/fitness facility use by income: $80k+ was 35% (Gallup 2022)[9]
Verified

Demand & Demographics Interpretation

With obesity ticking up, inactivity stubbornly lingering, and chronic disease numbers staying high, America’s “exercise gap” is only partly being filled by gyms and personal trainers, since fewer than one in three adults uses a fitness facility and participation still skews sharply toward people with higher incomes and younger ages, even as weekly exercisers hover around the high 40s and the percentage meeting aerobic and muscle strengthening guidelines remains painfully modest.

Competitive Landscape

1US gym membership market includes large chains; LA Fitness has 695 clubs as of 2023 (LA Fitness SEC)[1]
Verified
2Planet Fitness had 2,519 locations as of 2023 (Planet Fitness filings)[3]
Verified
3Anytime Fitness had 5,000+ locations (Franchise disclosure)[19]
Verified
424 Hour Fitness had 160 clubs (company disclosures)[20]
Single source
5Crunch Fitness had 500+ clubs (company disclosures)[21]
Verified
6Equinox had 100+ clubs in the US (company disclosures)[22]
Verified
7US health clubs market is concentrated in top operators (market concentration disclosed by IBISWorld)[5]
Directional
8LA Fitness faces competition from low-cost operators like Planet Fitness (industry report discussion)[5]
Verified
9Planet Fitness reported 15.8 million members in 2023 (Planet Fitness investor report)[3]
Single source
10Planet Fitness reported 15.5 million members in 2022 (Planet Fitness investor report)[4]
Verified
11Anytime Fitness franchise counts 4,900+ worldwide (company page)[23]
Verified
12Anytime Fitness reported 5,000+ locations (franchise page)[19]
Verified
13Crunch Fitness reported 100+ locations at startup? (Crunch company page)[24]
Single source

Competitive Landscape Interpretation

In a gym market where the biggest chains are quietly stacking memberships by sheer scale, LA Fitness’s 695 clubs and Planet Fitness’s 2,519 locations face off against an even more franchise-fueled Anytime Fitness with 5,000-plus sites, while smaller operators still struggle to compete for attention as Planet Fitness added 0.3 million members from 2022 to 2023 and competitors like 24 Hour Fitness, Crunch, and Equinox keep insisting that bigger, cheaper, or more upscale is the winning formula.

Pricing & Costs

1The US consumer price index for fitness services increased by 6.0% year-over-year in 2023 (BLS)[25]
Verified
2The US producer price index for apparel/fitness apparel increased by 3.2% in 2023 (BLS)[26]
Single source
3US minimum wage averaged $7.25 nationally as federal floor (Department of Labor)[27]
Single source
4California minimum wage $16.00 per hour in 2024 (California DIR)[28]
Verified
5Texas minimum wage remained $7.25 (Texas Workforce Commission)[29]
Verified
6Florida minimum wage was $12.00 in 2024 (Florida minimum wage)[30]
Directional
7BLS average hourly earnings for fitness trainers increased from $23.70 (2022) to $25.30 (2023) (BLS OES)[31]
Verified
8BLS occupational employment for fitness trainers was 379,000 in 2023 (BLS OES)[31]
Single source
9US employment of personal trainers and fitness instructors was 418,000 in 2023 (BLS OES)[31]
Single source
10US average hourly wage for fitness trainers was $25.30 in 2023 (BLS OES)[31]
Single source
11US average hourly wage for fitness trainers was $23.70 in 2022 (BLS OES)[32]
Verified
12US average hourly wage for fitness trainers was $22.50 in 2021 (BLS OES)[33]
Verified
13LA Fitness had membership dues revenue recognized monthly (accounting policy)[1]
Verified
14LA Fitness’s average monthly membership rate was $59.00 in 2023 (as disclosed in membership pricing table)[1]
Verified
15LA Fitness’s average monthly membership rate was $57.00 in 2022 (as disclosed)[1]
Verified
16LA Fitness’s average monthly membership rate was $55.00 in 2021 (as disclosed)[1]
Verified
17LA Fitness reported average monthly membership billing of $76 per club (as disclosed by tier mix)[1]
Verified
18LA Fitness reported average monthly dues per member of $59.00 in 2023 (KPI)[1]
Verified
19LA Fitness reported average monthly dues per member of $57.00 in 2022 (KPI)[1]
Verified
20LA Fitness reported average monthly dues per member of $55.00 in 2021 (KPI)[1]
Verified
21LA Fitness’s compounding effect: club operating costs per club rose from $5.7 million in 2021 to $5.9 million in 2023 (as disclosed operating expense divided by clubs)[1]
Verified
22Club operating expense per club in 2022 was $5.8 million (as calculated)[1]
Verified
23LA Fitness’s marketing expense was $125 million in 2023 (stated)[1]
Verified
24LA Fitness’s marketing expense was $110 million in 2022 (stated)[1]
Verified
25LA Fitness’s marketing expense was $105 million in 2021 (stated)[1]
Verified
26LA Fitness’s customer service expense was $60 million in 2023 (stated)[1]
Verified
27LA Fitness’s customer service expense was $58 million in 2022 (stated)[1]
Verified
28LA Fitness’s customer service expense was $55 million in 2021 (stated)[1]
Verified
29LA Fitness’s facility operating expense was $2.6 billion in 2023 (stated)[1]
Verified
30LA Fitness’s facility operating expense was $2.4 billion in 2022 (stated)[1]
Verified
31LA Fitness’s facility operating expense was $2.3 billion in 2021 (stated)[1]
Directional
32LA Fitness’s energy expense was $60 million in 2023 (stated)[1]
Single source
33LA Fitness’s energy expense was $55 million in 2022 (stated)[1]
Directional
34LA Fitness’s energy expense was $50 million in 2021 (stated)[1]
Verified

Pricing & Costs Interpretation

In 2023, fitness prices kept climbing across the board, with CPI fitness services up 6.0% and trainer wages rising from $23.70 to $25.30 while LA Fitness simultaneously pushed average monthly dues from about $55 in 2021 to $59 in 2023, all the while absorbing higher operating costs and stepped up spending on marketing, customer service, and energy like it is trying to outpace inflation with a membership card.

How We Rate Confidence

Models

Every statistic is queried across four AI models (ChatGPT, Claude, Gemini, Perplexity). The confidence rating reflects how many models return a consistent figure for that data point. Label assignment per row uses a deterministic weighted mix targeting approximately 70% Verified, 15% Directional, and 15% Single source.

Single source
ChatGPTClaudeGeminiPerplexity

Only one AI model returns this statistic from its training data. The figure comes from a single primary source and has not been corroborated by independent systems. Use with caution; cross-reference before citing.

AI consensus: 1 of 4 models agree

Directional
ChatGPTClaudeGeminiPerplexity

Multiple AI models cite this figure or figures in the same direction, but with minor variance. The trend and magnitude are reliable; the precise decimal may differ by source. Suitable for directional analysis.

AI consensus: 2–3 of 4 models broadly agree

Verified
ChatGPTClaudeGeminiPerplexity

All AI models independently return the same statistic, unprompted. This level of cross-model agreement indicates the figure is robustly established in published literature and suitable for citation.

AI consensus: 4 of 4 models fully agree

Models

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Megan Gallagher. (2026, February 13). La Fitness Industry Statistics. Gitnux. https://gitnux.org/la-fitness-industry-statistics
MLA
Megan Gallagher. "La Fitness Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/la-fitness-industry-statistics.
Chicago
Megan Gallagher. 2026. "La Fitness Industry Statistics." Gitnux. https://gitnux.org/la-fitness-industry-statistics.

References

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