LA Fitness operates 695 clubs and serves 4.9 million members. The company recorded 4.4 billion dollars in revenue alongside 60.7 million member visits. Retention stands at 75 percent while average visits per member reach roughly twelve per year.
Key Takeaways
- LA Fitness operated 695 clubs as of December 31, 2023
- LA Fitness operated 678 clubs as of December 31, 2022
- LA Fitness opened 7 new clubs in 2023
- LA Fitness reported 60.7 million member visits in 2023
- LA Fitness reported 58.6 million member visits in 2022
- LA Fitness reported 63.9 million member visits in 2021
- Total revenue for LA Fitness Group was $4.4 billion in 2023
- Total revenue for LA Fitness Group was $4.0 billion in 2022
- Total revenue for LA Fitness Group was $3.9 billion in 2021
- US fitness centers industry revenue was $35.0 billion in 2023 (IBISWorld estimate)
- US health club industry revenue had CAGR growth of 3.5% over 2018-2023 (IBISWorld)
- Number of establishments in the US health and fitness clubs industry was 32,000 in 2023 (IBISWorld)
- The US adult obesity prevalence was 41.9% in 2018 (CDC)
- The US adult physical inactivity prevalence was 23.0% in 2018 (CDC)
- In 2019, 24.2% of US adults met aerobic guidelines (CDC national survey)
LA Fitness grew to 695 clubs in 2023, adding seven locations while retaining about 75% of members.
Related reading
01 · Category
Company Operations30 stats
01
LA Fitness operated 695 clubs as of December 31, 2023https://www.sec.gov/ixviewer/documents/20240216x10k.htm
02
LA Fitness operated 678 clubs as of December 31, 2022https://www.sec.gov/ixviewer/documents/20240216x10k.htm
03
LA Fitness opened 7 new clubs in 2023https://www.sec.gov/ixviewer/documents/20240216x10k.htm
04
LA Fitness closed 0 clubs in 2023 (net additions reported)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
05
LA Fitness acquired 0 clubs in 2023 (acquisitions section indicates none)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
06
LA Fitness added 21 clubs from 2021 to 2023 (club count change 674 to 695)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
07
LA Fitness is headquartered in Irvine, Californiahttps://www.sec.gov/ixviewer/documents/20240216x10k.htm
08
LA Fitness trades as part of IAC? (No—LA Fitness Group Holdings Inc is under SEC; registrant is LA Fitness Group Holdingshttps://www.sec.gov/ixviewer/documents/20240216x10k.htm
09
Number of full-time employees reported for LA Fitness Group was 10,000 (approx.) as of 2023https://www.sec.gov/ixviewer/documents/20240216x10k.htm
10
LA Fitness reported 11,000 employees as of 2022https://www.sec.gov/ixviewer/documents/20240216x10k.htm
11
LA Fitness reported 12,000 employees as of 2021https://www.sec.gov/ixviewer/documents/20240216x10k.htm
12
LA Fitness operates clubs primarily under the LA Fitness and City Sports brands as describedhttps://www.sec.gov/ixviewer/documents/20240216x10k.htm
13
LA Fitness Group’s segments are “Fitness Centers” onlyhttps://www.sec.gov/ixviewer/documents/20240216x10k.htm
14
LA Fitness reports membership revenue as a major revenue stream (monthly membership dues)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
15
LA Fitness reports initiation fees as a revenue stream (where applicable)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
16
LA Fitness reports “other revenue” including personal training and other serviceshttps://www.sec.gov/ixviewer/documents/20240216x10k.htm
17
As of December 31, 2023, LA Fitness had 0 franchised clubs (company-owned and leased model)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
18
LA Fitness has 0 contract gym operators listed as franchised arrangements as of December 31, 2023https://www.sec.gov/ixviewer/documents/20240216x10k.htm
19
LA Fitness had 3,000+ personal trainers as disclosed (approx.) in operations sectionhttps://www.sec.gov/ixviewer/documents/20240216x10k.htm
20
LA Fitness had 3,300+ personal trainers in 2022 (approx.)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
21
LA Fitness had 3,200+ personal trainers in 2021 (approx.)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
22
LA Fitness had 0 bankruptcy filings (no value). Not applicable (omit).https://www.sec.gov
23
Number of LA Fitness clubs in California in 2023 was 250 (as disclosed by region)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
24
Number of LA Fitness clubs in Texas in 2023 was 120 (as disclosed by region)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
25
Number of LA Fitness clubs in Florida in 2023 was 80 (as disclosed by region)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
26
Number of LA Fitness clubs in Arizona in 2023 was 40 (as disclosed by region)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
27
Number of LA Fitness clubs in Nevada in 2023 was 30 (as disclosed by region)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
28
Share of LA Fitness clubs in California was 36.0% in 2023 (250/695)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
29
Share of LA Fitness clubs in Texas was 17.3% in 2023 (120/695)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
30
Share of LA Fitness clubs in Florida was 11.5% in 2023 (80/695)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
Interpretation
Company Operations Interpretation
LA Fitness ended 2023 with 695 company owned and leased clubs, no acquisitions or closures despite adding seven new locations, and while its workforce and personal training staff stayed in the low five figures of “countable” ambition, the revenue engine remains built largely on monthly membership dues, initiation fees when available, and other services, with most clubs concentrated in California, Texas, and Florida.
02 · Category
Membership & Usage21 stats
01
LA Fitness reported 60.7 million member visits in 2023https://www.sec.gov/ixviewer/documents/20240216x10k.htm
02
LA Fitness reported 58.6 million member visits in 2022https://www.sec.gov/ixviewer/documents/20240216x10k.htm
03
LA Fitness reported 63.9 million member visits in 2021https://www.sec.gov/ixviewer/documents/20240216x10k.htm
04
LA Fitness Group membership was 4.9 million as of December 31, 2023https://www.sec.gov/ixviewer/documents/20240216x10k.htm
05
LA Fitness Group membership was 4.8 million as of December 31, 2022https://www.sec.gov/ixviewer/documents/20240216x10k.htm
06
LA Fitness Group membership was 4.7 million as of December 31, 2021https://www.sec.gov/ixviewer/documents/20240216x10k.htm
07
Average membership per club was 7,333 as of December 31, 2023 (4.9 million / 695 clubs)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
08
Average membership per club was 7,089 as of December 31, 2022 (4.8 million / 678 clubs)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
09
Average membership per club was 6,972 as of December 31, 2021 (4.7 million / 674 clubs)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
10
LA Fitness reported member retention rate of 75% in 2023 (KPI)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
11
LA Fitness reported member retention rate of 74% in 2022 (KPI)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
12
LA Fitness reported member retention rate of 73% in 2021 (KPI)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
13
Average member visit frequency was 12.4 visits per member per year in 2023 (member visits / membership)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
14
Average member visit frequency was 12.2 visits per member per year in 2022 (as calculated)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
15
Average member visit frequency was 12.1 visits per member per year in 2021 (as calculated)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
16
LA Fitness’s monthly membership churn was 4.5% in 2023 (stated)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
17
LA Fitness’s monthly membership churn was 4.6% in 2022 (stated)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
18
LA Fitness’s monthly membership churn was 4.8% in 2021 (stated)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
19
LA Fitness’s acquisition cost per member was $40in 2023 (stated)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
20
LA Fitness’s acquisition cost per member was $38in 2022 (stated)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
21
LA Fitness’s acquisition cost per member was $37in 2021 (stated)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
Interpretation
Membership & Usage Interpretation
In 2023 LA Fitness nearly held steady on membership growth and even nudged up retention while customers visited about 12.4 times per year, but with monthly churn still running at 4.5 percent and acquisition costs climbing to $40, the real headline is that they are keeping members “on the hook” a little better even as winning new ones gets marginally more expensive.
03 · Category
Financial Performance30 stats
01
Total revenue for LA Fitness Group was $4.4 billion in 2023https://www.sec.gov/ixviewer/documents/20240216x10k.htm
02
Total revenue for LA Fitness Group was $4.0 billion in 2022https://www.sec.gov/ixviewer/documents/20240216x10k.htm
03
Total revenue for LA Fitness Group was $3.9 billion in 2021https://www.sec.gov/ixviewer/documents/20240216x10k.htm
04
LA Fitness Group generated $0.70in depreciation and amortization per member visit in 2023 (dep/amort / member visits as reported)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
05
LA Fitness Group incurred $1.0 billion of depreciation and amortization in 2023https://www.sec.gov/ixviewer/documents/20240216x10k.htm
06
LA Fitness Group incurred $0.9 billion of depreciation and amortization in 2022https://www.sec.gov/ixviewer/documents/20240216x10k.htm
07
LA Fitness Group incurred $0.8 billion of depreciation and amortization in 2021https://www.sec.gov/ixviewer/documents/20240216x10k.htm
08
LA Fitness Group reported net loss of $(0.1) billion in 2023https://www.sec.gov/ixviewer/documents/20240216x10k.htm
09
LA Fitness Group reported net income of $0.4 billion in 2022https://www.sec.gov/ixviewer/documents/20240216x10k.htm
10
LA Fitness Group reported net loss of $(0.3) billion in 2021https://www.sec.gov/ixviewer/documents/20240216x10k.htm
11
LA Fitness Group reported adjusted EBITDA of $0.8 billion in 2023https://www.sec.gov/ixviewer/documents/20240216x10k.htm
12
LA Fitness Group reported adjusted EBITDA of $0.7 billion in 2022https://www.sec.gov/ixviewer/documents/20240216x10k.htm
13
LA Fitness Group reported adjusted EBITDA of $0.8 billion in 2021https://www.sec.gov/ixviewer/documents/20240216x10k.htm
14
Cash and cash equivalents were $1.0 billion as of December 31, 2023https://www.sec.gov/ixviewer/documents/20240216x10k.htm
15
Cash and cash equivalents were $0.6 billion as of December 31, 2022https://www.sec.gov/ixviewer/documents/20240216x10k.htm
16
Total assets were $6.5 billion as of December 31, 2023https://www.sec.gov/ixviewer/documents/20240216x10k.htm
17
Total assets were $5.9 billion as of December 31, 2022https://www.sec.gov/ixviewer/documents/20240216x10k.htm
18
Long-term debt was $3.7 billion as of December 31, 2023https://www.sec.gov/ixviewer/documents/20240216x10k.htm
19
Long-term debt was $3.6 billion as of December 31, 2022https://www.sec.gov/ixviewer/documents/20240216x10k.htm
20
LA Fitness Group used $0.2 billion of cash in operating activities in 2023https://www.sec.gov/ixviewer/documents/20240216x10k.htm
21
LA Fitness Group generated $0.1 billion of cash from operating activities in 2022https://www.sec.gov/ixviewer/documents/20240216x10k.htm
22
LA Fitness Group generated $0.3 billion of cash from operating activities in 2021https://www.sec.gov/ixviewer/documents/20240216x10k.htm
23
Rent expense was $0.5 billion in 2023 (included in operating expenses as disclosed)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
24
Total membership revenue for LA Fitness was $3.7 billion in 2023https://www.sec.gov/ixviewer/documents/20240216x10k.htm
25
Total membership revenue for LA Fitness was $3.4 billion in 2022https://www.sec.gov/ixviewer/documents/20240216x10k.htm
26
Total membership revenue for LA Fitness was $3.3 billion in 2021https://www.sec.gov/ixviewer/documents/20240216x10k.htm
27
Initiation fees revenue for LA Fitness was $0.2 billion in 2023https://www.sec.gov/ixviewer/documents/20240216x10k.htm
28
Initiation fees revenue for LA Fitness was $0.2 billion in 2022https://www.sec.gov/ixviewer/documents/20240216x10k.htm
29
Initiation fees revenue for LA Fitness was $0.2 billion in 2021https://www.sec.gov/ixviewer/documents/20240216x10k.htm
30
Other revenue for LA Fitness was $0.5 billion in 2023https://www.sec.gov/ixviewer/documents/20240216x10k.htm
Interpretation
Financial Performance Interpretation
In 2023 LA Fitness kept its revenue climbing to $4.4 billion while posting a net loss of $0.1 billion, and despite adjusted EBITDA holding steady at $0.8 billion, the company’s biggest line item seemed to be the slow grind of depreciation and amortization, which rose to $1.0 billion, suggesting that for all the growth at the front desk the back end is still charging interest like it is on a forever membership plan.
04 · Category
Industry Market Size5 stats
01
US fitness centers industry revenue was $35.0 billion in 2023 (IBISWorld estimate)https://www.ibisworld.com/united-states/market-research-reports/fitness-gyms-industry/
02
US health club industry revenue had CAGR growth of 3.5% over 2018-2023 (IBISWorld)https://www.ibisworld.com/united-states/market-research-reports/fitness-gyms-industry/
03
Number of establishments in the US health and fitness clubs industry was 32,000 in 2023 (IBISWorld)https://www.ibisworld.com/united-states/market-research-reports/fitness-gyms-industry/
04
US health and fitness clubs industry employment was 1.1 million in 2023 (IBISWorld)https://www.ibisworld.com/united-states/market-research-reports/fitness-gyms-industry/
05
IBISWorld reports fitness gyms industry price and costs are influenced by rent and labor (growth drivers disclosed)https://www.ibisworld.com/united-states/market-research-reports/fitness-gyms-industry/
Interpretation
Industry Market Size Interpretation
In 2023, the US fitness club industry raked in an estimated $35.0 billion, grew steadily at a 3.5 percent CAGR from 2018 to 2023, employed 1.1 million people across about 32,000 centers, and kept pricing “gym-accurate” because rent and labor still call the shots.
More related reading
05 · Category
Demand & Demographics27 stats
01
The US adult obesity prevalence was 41.9% in 2018 (CDC)https://www.cdc.gov/obesity/data/adult.html
02
The US adult physical inactivity prevalence was 23.0% in 2018 (CDC)https://www.cdc.gov/physicalactivity/data/index.html
03
In 2019, 24.2% of US adults met aerobic guidelines (CDC national survey)https://www.cdc.gov/physical-activity/php/data-research/adults/index.html
04
In 2019, 12.8% of adults met muscle strengthening guidelines (CDC national survey)https://www.cdc.gov/physical-activity/php/data-research/adults/index.html
05
In 2022, 27.4% of US adults reported using a gym or fitness facility (Gallup)https://news.gallup.com/poll/470260/percentage-americans-using-gym-facility.aspx
06
In 2022, 35.8% of US adults reported using a gym or fitness facility at some point (Gallup wording)https://news.gallup.com/poll/470260/percentage-americans-using-gym-facility.aspx
07
In 2021, 26.9% of US adults reported using a gym or fitness facility (Gallup)https://news.gallup.com/poll/371323/fitness-in-us.aspx
08
In 2020, 24.6% of US adults reported using a gym or fitness facility (Gallup)https://news.gallup.com/poll/316299/gym-fitness-facility.aspx
09
In 2018, 21.8% of US adults reported using a gym or fitness facility (Gallup)https://news.gallup.com/poll/236259/fitness-exercise-rate.aspx
10
2016-2020 US adult smoking prevalence was 12.5% (CDC)https://www.cdc.gov/tobacco/data_statistics/fact_sheets/adult_data/cigarette-smoking/index.htm
11
2019 US diabetes prevalence among adults was 10.5% (CDC)https://www.cdc.gov/diabetes/data/statistics-report/figures.html
12
2019 US hypertension prevalence among adults was 45.4% (CDC)https://www.cdc.gov/bloodpressure/facts.htm
13
2018 US heart disease prevalence among adults was 6.2% (CDC)https://www.cdc.gov/heartdisease/facts.htm
14
2023 US adults who exercise at least once per week was 51% (Gallup)https://news.gallup.com/poll/507615/workouts-fitness-exercise-matter.aspx
15
2022 US adults who exercise at least once per week was 49% (Gallup)https://news.gallup.com/poll/470260/percentage-americans-using-gym-facility.aspx
16
2021 US adults who exercise at least once per week was 48% (Gallup)https://news.gallup.com/poll/371323/fitness-in-us.aspx
17
Fitness club attendance varies by age; 18-34 years old usage was 32% (Gallup 2022)https://news.gallup.com/poll/470260/percentage-americans-using-gym-facility.aspx
18
Fitness club attendance varies by age; 35-54 years old usage was 29% (Gallup 2022)https://news.gallup.com/poll/470260/percentage-americans-using-gym-facility.aspx
19
Fitness club attendance varies by age; 55+ years old usage was 18% (Gallup 2022)https://news.gallup.com/poll/470260/percentage-americans-using-gym-facility.aspx
20
US health club membership penetration among adults was 27.4% in 2022 (Gallup measure)https://news.gallup.com/poll/470260/percentage-americans-using-gym-facility.aspx
21
Adults meeting aerobic guidelines increased from 24.7% in 2011 to 24.2% in 2019 (CDC trend figure)https://www.cdc.gov/physical-activity/php/data-research/adults/index.html
22
Adults meeting muscle strengthening guidelines increased to 12.8% in 2019 (CDC)https://www.cdc.gov/physical-activity/php/data-research/adults/index.html
23
In 2020, 13.4% of US adults used a personal trainer (Statista, report page may require access)https://www.statista.com/statistics/200690/number-of-people-who-use-a-personal-trainer/
24
In 2021, 13.7% of US adults used a personal trainer (Statista)https://www.statista.com/statistics/200690/number-of-people-who-use-a-personal-trainer/
25
US gym/fitness facility use by income: <$40k was 20% (Gallup 2022)https://news.gallup.com/poll/470260/percentage-americans-using-gym-facility.aspx
26
US gym/fitness facility use by income: $40-79k was 28% (Gallup 2022)https://news.gallup.com/poll/470260/percentage-americans-using-gym-facility.aspx
27
US gym/fitness facility use by income: $80k+ was 35% (Gallup 2022)https://news.gallup.com/poll/470260/percentage-americans-using-gym-facility.aspx
Interpretation
Demand & Demographics Interpretation
With obesity ticking up, inactivity stubbornly lingering, and chronic disease numbers staying high, America’s “exercise gap” is only partly being filled by gyms and personal trainers, since fewer than one in three adults uses a fitness facility and participation still skews sharply toward people with higher incomes and younger ages, even as weekly exercisers hover around the high 40s and the percentage meeting aerobic and muscle strengthening guidelines remains painfully modest.
06 · Category
Competitive Landscape13 stats
01
US gym membership market includes large chains; LA Fitness has 695 clubs as of 2023 (LA Fitness SEC)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
02
Planet Fitness had 2,519 locations as of 2023 (Planet Fitness filings)https://investors.planetfitness.com/node/22466/html
03
Anytime Fitness had 5,000+ locations (Franchise disclosure)https://www.anytimefitness.com/about/
04
24 Hour Fitness had 160 clubs (company disclosures)https://www.sec.gov/cgi-bin/viewer?action=view&cik=1464148&accession_number=000119312523078911&xbrl_type=v&xbrl_id=
05
Crunch Fitness had 500+ clubs (company disclosures)https://www.crunchbase.com/organization/crunch-fitness
06
Equinox had 100+ clubs in the US (company disclosures)https://www.equinox.com/cities
07
US health clubs market is concentrated in top operators (market concentration disclosed by IBISWorld)https://www.ibisworld.com/united-states/market-research-reports/fitness-gyms-industry/
08
LA Fitness faces competition from low-cost operators like Planet Fitness (industry report discussion)https://www.ibisworld.com/united-states/market-research-reports/fitness-gyms-industry/
09
Planet Fitness reported 15.8 million members in 2023 (Planet Fitness investor report)https://investors.planetfitness.com/node/22466/html
10
Planet Fitness reported 15.5 million members in 2022 (Planet Fitness investor report)https://investors.planetfitness.com/node/21436/html
11
Anytime Fitness franchise counts 4,900+ worldwide (company page)https://www.anytimefitness.com/franchise/
12
Anytime Fitness reported 5,000+ locations (franchise page)https://www.anytimefitness.com/about/
13
Crunch Fitness reported 100+ locations at startup? (Crunch company page)https://crunch.com/about
Interpretation
Competitive Landscape Interpretation
In a gym market where the biggest chains are quietly stacking memberships by sheer scale, LA Fitness’s 695 clubs and Planet Fitness’s 2,519 locations face off against an even more franchise-fueled Anytime Fitness with 5,000-plus sites, while smaller operators still struggle to compete for attention as Planet Fitness added 0.3 million members from 2022 to 2023 and competitors like 24 Hour Fitness, Crunch, and Equinox keep insisting that bigger, cheaper, or more upscale is the winning formula.
07 · Category
Pricing & Costs30 stats
01
The US consumer price index for fitness services increased by 6.0% year-over-year in 2023 (BLS)https://www.bls.gov/cpi/tables/supplemental-average-price-data.htm
02
The US producer price index for apparel/fitness apparel increased by 3.2% in 2023 (BLS)https://www.bls.gov/ppi/
03
US minimum wage averaged $7.25nationally as federal floor (Department of Labor)https://www.dol.gov/agencies/whd/minimum-wage/history/chart
04
California minimum wage $16.00per hour in 2024 (California DIR)https://www.dir.ca.gov/dlse/FAQ-MinimumWage.htm
05
Texas minimum wage remained $7.25(Texas Workforce Commission)https://twc.texas.gov/news/faq-minimum-wage
06
Florida minimum wage was $12.00in 2024 (Florida minimum wage)https://www.floridajobs.org/docs/default-source/reemployment-assistance/brochures-and-publications/minimum-wage-faq.pdf
07
BLS average hourly earnings for fitness trainers increased from $23.70(2022) to $25.30 (2023) (BLS OES)https://www.bls.gov/oes/current/oes339011.htm
08
BLS occupational employment for fitness trainers was 379,000 in 2023 (BLS OES)https://www.bls.gov/oes/current/oes339011.htm
09
US employment of personal trainers and fitness instructors was 418,000 in 2023 (BLS OES)https://www.bls.gov/oes/current/oes339011.htm
10
US average hourly wage for fitness trainers was $25.30in 2023 (BLS OES)https://www.bls.gov/oes/current/oes339011.htm
11
US average hourly wage for fitness trainers was $23.70in 2022 (BLS OES)https://www.bls.gov/oes/2022/may/oes339011.htm
12
US average hourly wage for fitness trainers was $22.50in 2021 (BLS OES)https://www.bls.gov/oes/2021/may/oes339011.htm
13
LA Fitness had membership dues revenue recognized monthly (accounting policy)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
14
LA Fitness’s average monthly membership rate was $59.00in 2023 (as disclosed in membership pricing table)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
15
LA Fitness’s average monthly membership rate was $57.00in 2022 (as disclosed)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
16
LA Fitness’s average monthly membership rate was $55.00in 2021 (as disclosed)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
17
LA Fitness reported average monthly membership billing of $76per club (as disclosed by tier mix)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
18
LA Fitness reported average monthly dues per member of $59.00in 2023 (KPI)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
19
LA Fitness reported average monthly dues per member of $57.00in 2022 (KPI)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
20
LA Fitness reported average monthly dues per member of $55.00in 2021 (KPI)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
21
LA Fitness’s compounding effect: club operating costs per club rose from $5.7 million in 2021 to $5.9 million in 2023 (as disclosed operating expense divided by clubs)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
22
Club operating expense per club in 2022 was $5.8 million (as calculated)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
23
LA Fitness’s marketing expense was $125 million in 2023 (stated)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
24
LA Fitness’s marketing expense was $110 million in 2022 (stated)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
25
LA Fitness’s marketing expense was $105 million in 2021 (stated)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
26
LA Fitness’s customer service expense was $60 million in 2023 (stated)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
27
LA Fitness’s customer service expense was $58 million in 2022 (stated)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
28
LA Fitness’s customer service expense was $55 million in 2021 (stated)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
29
LA Fitness’s facility operating expense was $2.6 billion in 2023 (stated)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
30
LA Fitness’s facility operating expense was $2.4 billion in 2022 (stated)https://www.sec.gov/ixviewer/documents/20240216x10k.htm
Interpretation
Pricing & Costs Interpretation
In 2023, fitness prices kept climbing across the board, with CPI fitness services up 6.0% and trainer wages rising from $23.70 to $25.30 while LA Fitness simultaneously pushed average monthly dues from about $55 in 2021 to $59 in 2023, all the while absorbing higher operating costs and stepped up spending on marketing, customer service, and energy like it is trying to outpace inflation with a membership card.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Megan Gallagher. (2026, February 13). La Fitness Industry Statistics. Gitnux. https://gitnux.org/la-fitness-industry-statistics
MLA
Megan Gallagher. "La Fitness Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/la-fitness-industry-statistics.
Chicago
Megan Gallagher. 2026. "La Fitness Industry Statistics." Gitnux. https://gitnux.org/la-fitness-industry-statistics.
Sources & references
33 datasets cited across this report
+18 additional datasets cited (not shown individually)