GITNUXREPORT 2026

Japanese Beverage Industry Statistics

Japan's massive beverage market thrives on premiumization and strong health-conscious trends.

Alexander Schmidt

Research Analyst specializing in technology and digital transformation trends.

First published: Feb 13, 2026

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Statistic 1

Annual soft drink consumption per capita in Japan was 82 liters in 2022.

Statistic 2

Beer consumption volume reached 4.2 million kl in FY2022 Japan.

Statistic 3

Green tea consumption averaged 1.2 cups per day per person in Japan 2023.

Statistic 4

Bottled water per capita intake was 45 liters annually in 2022 Japan.

Statistic 5

RTD coffee consumption hit 25 liters per capita in Japan FY2022.

Statistic 6

Carbonated drinks consumption declined to 35 liters per capita in 2023 Japan.

Statistic 7

Energy drinks per capita consumption 8.5 liters in Japan 2022.

Statistic 8

Fruit juice intake averaged 12 liters per person yearly in 2023 Japan.

Statistic 9

Alcohol consumption per capita was 7.2 liters pure alcohol equivalent in 2022 Japan.

Statistic 10

Sake consumption volume 350,000 kl in FY2022 Japan.

Statistic 11

Low-alcohol beverage consumption rose 15% to 1.1 million kl in 2023.

Statistic 12

Sports drinks per capita 6.2 liters in Japan 2022 summer season.

Statistic 13

Coffee (all forms) consumption per capita 3.5 kg beans equivalent in 2023 Japan.

Statistic 14

Whisky consumption increased 8% to 120,000 kl in 2022 Japan.

Statistic 15

Plant-based beverages consumed 2.5 liters per capita in 2023 Japan.

Statistic 16

Functional water consumption 15 liters per person annually 2022 Japan.

Statistic 17

Craft beer per capita intake 0.8 liters in FY2022 Japan.

Statistic 18

Wine consumption per capita 25 liters in 2023 Japan.

Statistic 19

Electrolyte beverages 10 liters per capita during 2022 Olympics period Japan.

Statistic 20

Flavored tea consumption rose to 18 liters per capita FY2023.

Statistic 21

Milk tea RTD per capita 5 liters in 2022 urban Japan.

Statistic 22

Shochu consumption volume 200,000 kl in FY2022 Japan.

Statistic 23

Kombucha emerging consumption 0.5 liters per capita 2023 Japan.

Statistic 24

Iced coffee consumption peaked at 30 liters per capita summer 2022 Japan.

Statistic 25

Zero-sugar soda consumption 12 liters per capita 2023 Japan.

Statistic 26

Asahi Breweries held 38% market share in beer production FY2022 Japan.

Statistic 27

Suntory Beverage & Food commanded 25% of soft drinks market in 2023 Japan.

Statistic 28

Kirin Holdings beverage sales revenue 1.8 trillion yen FY2022.

Statistic 29

Coca-Cola Japan produced 1.2 billion liters of carbonated drinks 2022.

Statistic 30

Ito En led green tea RTD with 35% share in 2023 Japan.

Statistic 31

Otsuka Pharmaceutical's Pocari Sweat 45% sports drink market share FY2022.

Statistic 32

Sapporo Breweries 22% beer market share in 2023 Japan.

Statistic 33

Yakult Honsha functional yogurt drinks 28% segment share 2022.

Statistic 34

Calpis (Asahi) 40% lactic beverage market dominance FY2023 Japan.

Statistic 35

UCC Ueshima Coffee 30% RTD coffee market share 2022 Japan.

Statistic 36

Kikkoman soy milk 25% plant-based milk share in 2023 Japan.

Statistic 37

Orion Breweries shochu brand Oolong High 15% low-alc share FY2022.

Statistic 38

Megmilk Snow Brand 18% flavored milk market 2023 Japan.

Statistic 39

DyDo Drinkina 20% vending RTD coffee share 2022 Japan.

Statistic 40

Takara Shuzo sake brands 12% production share FY2023.

Statistic 41

Pepsi Japan 15% carbonated soft drinks share 2022.

Statistic 42

Meiji low/no-alc beverages 10% emerging share 2023 Japan.

Statistic 43

Lotte Yakult tea products 22% flavored tea share FY2022.

Statistic 44

San Pellegrino (Nestle) 8% premium water import share 2023 Japan.

Statistic 45

Yamazaki Distillery 40% whisky production share 2022 Japan.

Statistic 46

Pokka Sapporo juice 18% market share FY2023 Japan.

Statistic 47

Red Bull Japan 35% energy drinks dominance 2022.

Statistic 48

Kabaya Foods kombucha pioneer 5% niche share 2023 Japan.

Statistic 49

Fukuoka Sake Breweries collective 20% regional sake share FY2022.

Statistic 50

Monster Energy 25% energy drink sub-share 2023 Japan.

Statistic 51

The Japanese beverage market reached a value of 12.8 trillion yen in fiscal year 2022, driven by premiumization trends.

Statistic 52

Non-alcoholic beverage segment accounted for 65% of total beverage revenue in Japan in 2023, totaling around 8.3 trillion yen.

Statistic 53

Alcoholic beverages generated 4.5 trillion yen in sales in Japan during 2022, with beer dominating at 55% share.

Statistic 54

Ready-to-drink (RTD) tea market in Japan valued at 1.2 trillion yen in 2023, up 3.2% YoY.

Statistic 55

Carbonated soft drinks market size hit 850 billion yen in Japan FY2022.

Statistic 56

Bottled water sales in Japan reached 450 billion yen in 2023, growing 4.5% due to health trends.

Statistic 57

Energy drinks market expanded to 300 billion yen in Japan in 2022.

Statistic 58

Coffee market (RTD and beans) valued at 1.1 trillion yen in FY2022 Japan.

Statistic 59

Juice and nectar beverages generated 650 billion yen revenue in 2023 Japan market.

Statistic 60

Functional beverages segment grew to 550 billion yen in Japan 2022.

Statistic 61

Overall beverage industry CAGR projected at 2.8% from 2023-2028 in Japan.

Statistic 62

Per capita beverage spending in Japan averaged 10,200 yen in 2022.

Statistic 63

E-commerce beverage sales surged to 1.5 trillion yen in Japan 2023.

Statistic 64

Premium alcohol beverages sub-market at 900 billion yen in FY2022 Japan.

Statistic 65

Sports drinks market valued at 250 billion yen in Japan 2023.

Statistic 66

Japanese tea market (packaged) reached 2.1 trillion yen in 2022.

Statistic 67

Beer market revenue stood at 2.5 trillion yen in Japan FY2022.

Statistic 68

Soft drink market share of beverages was 28% worth 3.6 trillion yen in 2023 Japan.

Statistic 69

RTD coffee sales hit 700 billion yen in Japan 2022.

Statistic 70

Wine import market valued at 180 billion yen in FY2022 Japan.

Statistic 71

Whisky market in Japan grew to 450 billion yen in 2023.

Statistic 72

Sake production value at 250 billion yen in FY2022.

Statistic 73

Health-oriented beverages segment reached 1.0 trillion yen in 2023 Japan.

Statistic 74

Convenience store beverage sales totaled 4.2 trillion yen in Japan 2022.

Statistic 75

Low/no-alcohol beer market at 350 billion yen in FY2023 Japan.

Statistic 76

Plant-based milk alternatives market valued 120 billion yen in 2023.

Statistic 77

Craft beer segment reached 80 billion yen in Japan 2022.

Statistic 78

Electrolyte drinks sales at 180 billion yen FY2022 Japan.

Statistic 79

Flavored milk market 150 billion yen in 2023 Japan.

Statistic 80

Overall beverage exports from Japan hit 300 billion yen in 2022.

Statistic 81

Beer production volume was 3.8 million kl in FY2022 Japan.

Statistic 82

Soft drinks production totaled 5.2 billion liters in 2022 Japan.

Statistic 83

Green tea production reached 85,000 tons in 2023 Japan.

Statistic 84

Bottled water output 2.1 billion liters annually FY2022 Japan.

Statistic 85

RTD coffee production volume 1.8 billion liters in 2022 Japan.

Statistic 86

Energy drinks manufactured 450 million liters in FY2023 Japan.

Statistic 87

Beer shipments from breweries 4.1 million kl in 2022 Japan.

Statistic 88

Sake production quantity 410,000 kl in FY2022.

Statistic 89

Carbonated beverages production 2.5 billion liters 2023 Japan.

Statistic 90

Fruit juice concentrate production 300,000 tons FY2022 Japan.

Statistic 91

Whisky distillation output 150 million liters in 2022 Japan.

Statistic 92

Sports drinks production 800 million liters in summer 2022 Japan.

Statistic 93

Plant milk production capacity 200 million liters annually 2023 Japan.

Statistic 94

Low-alc beer production surged 20% to 500,000 kl FY2023.

Statistic 95

Craft brewery output 50,000 kl in 2022 Japan.

Statistic 96

Functional beverage production 1.2 billion liters FY2022 Japan.

Statistic 97

Shochu production volume 550,000 kl in FY2022.

Statistic 98

Bottled tea production 3.5 billion liters 2023 Japan.

Statistic 99

Wine production (domestic) 15,000 kl in 2022 Japan.

Statistic 100

Electrolyte drink output 600 million liters FY2023 Japan.

Statistic 101

Flavored water production 900 million liters 2022 Japan.

Statistic 102

Coffee bean roasting capacity 250,000 tons annually 2023 Japan.

Statistic 103

Zero-calorie drink production 1.5 billion liters FY2022 Japan.

Statistic 104

Kombucha production emerging at 10 million liters 2023 Japan.

Statistic 105

Milk-based RTD production 400 million liters 2022 Japan.

Statistic 106

Health trends boosted premium beverage sales by 12% in 2023 Japan.

Statistic 107

Non-alcoholic beer consumption forecasted to grow 15% CAGR to 2028 Japan.

Statistic 108

Sustainability packaging adoption reached 60% in beverages by 2023 Japan.

Statistic 109

RTD cocktail market expected to double to 500 billion yen by 2027 Japan.

Statistic 110

Plant-based milk projected 25% annual growth to 2025 Japan.

Statistic 111

Vending machine sales decline 5% YoY but premium up 10% 2023 Japan.

Statistic 112

Low-sugar beverages captured 40% new product launches in 2022 Japan.

Statistic 113

E-commerce beverage penetration to hit 20% by 2025 Japan forecast.

Statistic 114

Craft spirits market to grow 18% CAGR through 2030 Japan.

Statistic 115

Functional health drinks expected 400 billion yen by 2027 Japan.

Statistic 116

Zero-alcohol trend: 30% consumers prefer no-alc options 2023 survey Japan.

Statistic 117

Premiumization: 55% willing to pay more for craft beers 2023 Japan.

Statistic 118

Collagen-infused drinks sales up 25% in 2022 beauty trend Japan.

Statistic 119

Import wine volume forecast +8% YoY to 2025 Japan.

Statistic 120

AI-driven personalization in vending machines 15% adoption by 2024 Japan.

Statistic 121

Canned cocktails RTD to reach 200 billion yen by 2026 Japan.

Statistic 122

Organic beverage market growth 12% to 150 billion yen 2023-28 Japan.

Statistic 123

Gen-Z prefers sparkling water over soda: 35% shift 2023 Japan.

Statistic 124

Home brewing kits sales up 40% post-COVID 2022 Japan.

Statistic 125

Probiotic drinks forecast 300 billion yen market by 2027 Japan.

Statistic 126

Recyclable PET usage 85% in bottles by 2025 mandate Japan.

Statistic 127

Matcha RTD global export trend +20% from Japan 2023.

Statistic 128

Sleep-aid beverages emerging 50 billion yen niche by 2028 Japan.

Statistic 129

Subscription box beverages 10% growth YoY 2023 Japan.

Statistic 130

Climate-resilient tea production tech adoption 30% by 2025 Japan.

Statistic 131

NFT-linked limited edition drinks pilot success 2023 Japan brands.

Statistic 132

Elderly-targeted low-caffeine drinks 25% market share forecast 2030 Japan.

1/132

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Forget everything you thought you knew about simple refreshment, because Japan's colossal 12.8 trillion yen beverage industry is undergoing a profound transformation, where the humble cup of tea is becoming a functional health elixir, a can of beer is being reimagined without alcohol, and premiumization is rewriting the rules of every aisle from convenience stores to e-commerce platforms.

Key Takeaways

The Japanese beverage market reached a value of 12.8 trillion yen in fiscal year 2022, driven by premiumization trends.
Non-alcoholic beverage segment accounted for 65% of total beverage revenue in Japan in 2023, totaling around 8.3 trillion yen.
Alcoholic beverages generated 4.5 trillion yen in sales in Japan during 2022, with beer dominating at 55% share.
Annual soft drink consumption per capita in Japan was 82 liters in 2022.
Beer consumption volume reached 4.2 million kl in FY2022 Japan.
Green tea consumption averaged 1.2 cups per day per person in Japan 2023.
Beer production volume was 3.8 million kl in FY2022 Japan.
Soft drinks production totaled 5.2 billion liters in 2022 Japan.
Green tea production reached 85,000 tons in 2023 Japan.
Asahi Breweries held 38% market share in beer production FY2022 Japan.
Suntory Beverage & Food commanded 25% of soft drinks market in 2023 Japan.
Kirin Holdings beverage sales revenue 1.8 trillion yen FY2022.
Health trends boosted premium beverage sales by 12% in 2023 Japan.
Non-alcoholic beer consumption forecasted to grow 15% CAGR to 2028 Japan.
Sustainability packaging adoption reached 60% in beverages by 2023 Japan.

Japan's massive beverage market thrives on premiumization and strong health-conscious trends.

Consumption Statistics

Annual soft drink consumption per capita in Japan was 82 liters in 2022.
Beer consumption volume reached 4.2 million kl in FY2022 Japan.
Green tea consumption averaged 1.2 cups per day per person in Japan 2023.
Bottled water per capita intake was 45 liters annually in 2022 Japan.
RTD coffee consumption hit 25 liters per capita in Japan FY2022.
Carbonated drinks consumption declined to 35 liters per capita in 2023 Japan.
Energy drinks per capita consumption 8.5 liters in Japan 2022.
Fruit juice intake averaged 12 liters per person yearly in 2023 Japan.
Alcohol consumption per capita was 7.2 liters pure alcohol equivalent in 2022 Japan.
Sake consumption volume 350,000 kl in FY2022 Japan.
Low-alcohol beverage consumption rose 15% to 1.1 million kl in 2023.
Sports drinks per capita 6.2 liters in Japan 2022 summer season.
Coffee (all forms) consumption per capita 3.5 kg beans equivalent in 2023 Japan.
Whisky consumption increased 8% to 120,000 kl in 2022 Japan.
Plant-based beverages consumed 2.5 liters per capita in 2023 Japan.
Functional water consumption 15 liters per person annually 2022 Japan.
Craft beer per capita intake 0.8 liters in FY2022 Japan.
Wine consumption per capita 25 liters in 2023 Japan.
Electrolyte beverages 10 liters per capita during 2022 Olympics period Japan.
Flavored tea consumption rose to 18 liters per capita FY2023.
Milk tea RTD per capita 5 liters in 2022 urban Japan.
Shochu consumption volume 200,000 kl in FY2022 Japan.
Kombucha emerging consumption 0.5 liters per capita 2023 Japan.
Iced coffee consumption peaked at 30 liters per capita summer 2022 Japan.
Zero-sugar soda consumption 12 liters per capita 2023 Japan.

Consumption Statistics Interpretation

The Japanese beverage industry reveals a nation cautiously balancing its legendary thirst for tradition—like green tea and sake—with a modern, almost clinical, demand for functionality, zero-sugar alternatives, and enough coffee and energy drinks to power the meticulous upkeep of both.

Major Companies & Brands

Asahi Breweries held 38% market share in beer production FY2022 Japan.
Suntory Beverage & Food commanded 25% of soft drinks market in 2023 Japan.
Kirin Holdings beverage sales revenue 1.8 trillion yen FY2022.
Coca-Cola Japan produced 1.2 billion liters of carbonated drinks 2022.
Ito En led green tea RTD with 35% share in 2023 Japan.
Otsuka Pharmaceutical's Pocari Sweat 45% sports drink market share FY2022.
Sapporo Breweries 22% beer market share in 2023 Japan.
Yakult Honsha functional yogurt drinks 28% segment share 2022.
Calpis (Asahi) 40% lactic beverage market dominance FY2023 Japan.
UCC Ueshima Coffee 30% RTD coffee market share 2022 Japan.
Kikkoman soy milk 25% plant-based milk share in 2023 Japan.
Orion Breweries shochu brand Oolong High 15% low-alc share FY2022.
Megmilk Snow Brand 18% flavored milk market 2023 Japan.
DyDo Drinkina 20% vending RTD coffee share 2022 Japan.
Takara Shuzo sake brands 12% production share FY2023.
Pepsi Japan 15% carbonated soft drinks share 2022.
Meiji low/no-alc beverages 10% emerging share 2023 Japan.
Lotte Yakult tea products 22% flavored tea share FY2022.
San Pellegrino (Nestle) 8% premium water import share 2023 Japan.
Yamazaki Distillery 40% whisky production share 2022 Japan.
Pokka Sapporo juice 18% market share FY2023 Japan.
Red Bull Japan 35% energy drinks dominance 2022.
Kabaya Foods kombucha pioneer 5% niche share 2023 Japan.
Fukuoka Sake Breweries collective 20% regional sake share FY2022.
Monster Energy 25% energy drink sub-share 2023 Japan.

Major Companies & Brands Interpretation

While Asahi and Kirin battle for the beer throne, Japan's true beverage landscape is a meticulous tapestry woven from the crisp dominance of Pocari Sweat, the earthy reign of Ito En's green tea, and the cultured empire of Yakult, proving that hydration here is a fiercely competitive and deeply segmented art form.

Market Size & Revenue

The Japanese beverage market reached a value of 12.8 trillion yen in fiscal year 2022, driven by premiumization trends.
Non-alcoholic beverage segment accounted for 65% of total beverage revenue in Japan in 2023, totaling around 8.3 trillion yen.
Alcoholic beverages generated 4.5 trillion yen in sales in Japan during 2022, with beer dominating at 55% share.
Ready-to-drink (RTD) tea market in Japan valued at 1.2 trillion yen in 2023, up 3.2% YoY.
Carbonated soft drinks market size hit 850 billion yen in Japan FY2022.
Bottled water sales in Japan reached 450 billion yen in 2023, growing 4.5% due to health trends.
Energy drinks market expanded to 300 billion yen in Japan in 2022.
Coffee market (RTD and beans) valued at 1.1 trillion yen in FY2022 Japan.
Juice and nectar beverages generated 650 billion yen revenue in 2023 Japan market.
Functional beverages segment grew to 550 billion yen in Japan 2022.
Overall beverage industry CAGR projected at 2.8% from 2023-2028 in Japan.
Per capita beverage spending in Japan averaged 10,200 yen in 2022.
E-commerce beverage sales surged to 1.5 trillion yen in Japan 2023.
Premium alcohol beverages sub-market at 900 billion yen in FY2022 Japan.
Sports drinks market valued at 250 billion yen in Japan 2023.
Japanese tea market (packaged) reached 2.1 trillion yen in 2022.
Beer market revenue stood at 2.5 trillion yen in Japan FY2022.
Soft drink market share of beverages was 28% worth 3.6 trillion yen in 2023 Japan.
RTD coffee sales hit 700 billion yen in Japan 2022.
Wine import market valued at 180 billion yen in FY2022 Japan.
Whisky market in Japan grew to 450 billion yen in 2023.
Sake production value at 250 billion yen in FY2022.
Health-oriented beverages segment reached 1.0 trillion yen in 2023 Japan.
Convenience store beverage sales totaled 4.2 trillion yen in Japan 2022.
Low/no-alcohol beer market at 350 billion yen in FY2023 Japan.
Plant-based milk alternatives market valued 120 billion yen in 2023.
Craft beer segment reached 80 billion yen in Japan 2022.
Electrolyte drinks sales at 180 billion yen FY2022 Japan.
Flavored milk market 150 billion yen in 2023 Japan.
Overall beverage exports from Japan hit 300 billion yen in 2022.

Market Size & Revenue Interpretation

Japan is mastering the art of liquid discipline, soberly dedicating two-thirds of its 12.8 trillion yen beverage empire to non-alcoholic drinks, while still finding room to premiumize its whisky and craft a 900 billion yen sub-market for fancy booze.

Production & Supply

Beer production volume was 3.8 million kl in FY2022 Japan.
Soft drinks production totaled 5.2 billion liters in 2022 Japan.
Green tea production reached 85,000 tons in 2023 Japan.
Bottled water output 2.1 billion liters annually FY2022 Japan.
RTD coffee production volume 1.8 billion liters in 2022 Japan.
Energy drinks manufactured 450 million liters in FY2023 Japan.
Beer shipments from breweries 4.1 million kl in 2022 Japan.
Sake production quantity 410,000 kl in FY2022.
Carbonated beverages production 2.5 billion liters 2023 Japan.
Fruit juice concentrate production 300,000 tons FY2022 Japan.
Whisky distillation output 150 million liters in 2022 Japan.
Sports drinks production 800 million liters in summer 2022 Japan.
Plant milk production capacity 200 million liters annually 2023 Japan.
Low-alc beer production surged 20% to 500,000 kl FY2023.
Craft brewery output 50,000 kl in 2022 Japan.
Functional beverage production 1.2 billion liters FY2022 Japan.
Shochu production volume 550,000 kl in FY2022.
Bottled tea production 3.5 billion liters 2023 Japan.
Wine production (domestic) 15,000 kl in 2022 Japan.
Electrolyte drink output 600 million liters FY2023 Japan.
Flavored water production 900 million liters 2022 Japan.
Coffee bean roasting capacity 250,000 tons annually 2023 Japan.
Zero-calorie drink production 1.5 billion liters FY2022 Japan.
Kombucha production emerging at 10 million liters 2023 Japan.
Milk-based RTD production 400 million liters 2022 Japan.

Production & Supply Interpretation

Japan's beverage landscape reveals a nation intensely hydrating with everything from a sobering 3.8 million kiloliters of beer to a health-conscious flood of 5.2 billion liters of soft drinks, all while carefully steeping its 85,000 tons of green tea and distilling its 150 million liters of whisky in a delicate balance between tradition and modern thirst.

Trends & Forecasts

Health trends boosted premium beverage sales by 12% in 2023 Japan.
Non-alcoholic beer consumption forecasted to grow 15% CAGR to 2028 Japan.
Sustainability packaging adoption reached 60% in beverages by 2023 Japan.
RTD cocktail market expected to double to 500 billion yen by 2027 Japan.
Plant-based milk projected 25% annual growth to 2025 Japan.
Vending machine sales decline 5% YoY but premium up 10% 2023 Japan.
Low-sugar beverages captured 40% new product launches in 2022 Japan.
E-commerce beverage penetration to hit 20% by 2025 Japan forecast.
Craft spirits market to grow 18% CAGR through 2030 Japan.
Functional health drinks expected 400 billion yen by 2027 Japan.
Zero-alcohol trend: 30% consumers prefer no-alc options 2023 survey Japan.
Premiumization: 55% willing to pay more for craft beers 2023 Japan.
Collagen-infused drinks sales up 25% in 2022 beauty trend Japan.
Import wine volume forecast +8% YoY to 2025 Japan.
AI-driven personalization in vending machines 15% adoption by 2024 Japan.
Canned cocktails RTD to reach 200 billion yen by 2026 Japan.
Organic beverage market growth 12% to 150 billion yen 2023-28 Japan.
Gen-Z prefers sparkling water over soda: 35% shift 2023 Japan.
Home brewing kits sales up 40% post-COVID 2022 Japan.
Probiotic drinks forecast 300 billion yen market by 2027 Japan.
Recyclable PET usage 85% in bottles by 2025 mandate Japan.
Matcha RTD global export trend +20% from Japan 2023.
Sleep-aid beverages emerging 50 billion yen niche by 2028 Japan.
Subscription box beverages 10% growth YoY 2023 Japan.
Climate-resilient tea production tech adoption 30% by 2025 Japan.
NFT-linked limited edition drinks pilot success 2023 Japan brands.
Elderly-targeted low-caffeine drinks 25% market share forecast 2030 Japan.

Trends & Forecasts Interpretation

While nursing a hangover from last night's imported wine, the modern Japanese consumer is soberly, sustainably, and quite expensively rehydrating with personalized, plant-based, functionally-enhanced, and often zero-proof premium beverages, all while their vending machine politely analyzes their complexion.

Sources & References

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