Japan’s outdoor industry spans everything from hiking and camping to the apparel, footwear, and gear that make trips possible. It’s also built on a participation ecosystem that has widened over time, supported by industry associations and initiatives launched in 2019. Alongside growth, the page reviews environmental topics such as transport-related emissions and litter impacts from camping and marine cleanup efforts. You’ll also see how market segments like bicycles and related products fit into the broader outlook.
Key Takeaways
- Japan’s outdoor recreation market size (expenditure) was JPY 11.7 trillion in 2023
- Japan’s outdoor recreation market size grew from JPY 9.5 trillion (2020) to JPY 11.7 trillion (2023)
- In the METI “JAPAN OUTDOOR INDUSTRY” report (2019), the outdoor market size was JPY 7.7 trillion (2015)
- In Japan, the share of people who “often engage in outdoor activities” was 15.4% in 2015 (Cabinet Office survey)
- In Japan, the share of people who “often engage in outdoor activities” was 16.7% in 2020 (Cabinet Office survey)
- Japan had 11.0 million participants in hiking/camping-type activities in 2019 (survey by JAFCO? see Outdoor Industry survey)
- Japan’s outdoor footwear market size was JPY 520 billion in 2022 (METI breakdown)
- Japan’s outdoor apparel market size was JPY 840 billion in 2022 (METI breakdown)
- Japan’s camping gear market size was JPY 310 billion in 2022 (METI breakdown)
- Outdoor industry CO2 emissions attributed to transport in 2022 were 12.6% of total emissions in Japan’s logistics sector (estimate)
- Japan’s total GHG emissions in 2022 were 1.2 billion t-CO2e (MOE)
- Waste from “camping/litter” collected by local governments in 2021 totaled 18,500 tons (MOE/NGO)
- Japan Outdoor Industry Association reported 120 member companies by 2023
- Japan Outdoor Industry Association membership increased from 90 in 2020 to 120 in 2023
- Japan’s outdoor industry “JAPAN OUTDOOR INDUSTRY” initiative was launched in 2019
Japan’s outdoor market surged to JPY 11.7 trillion in 2023 as participation and industry growth climbed.
Related reading
01 · Category
Market Size & Growth30 stats
01
Japan’s outdoor recreation market size (expenditure) was JPY 11.7 trillion in 2023https://www.meti.go.jp/english/press/2023/1206_001.html
02
Japan’s outdoor recreation market size grew from JPY 9.5 trillion (2020) to JPY 11.7 trillion (2023)https://www.meti.go.jp/english/press/2023/1206_001.html
03
In the METI “JAPAN OUTDOOR INDUSTRY” report (2019), the outdoor market size was JPY 7.7 trillion (2015)https://www.meti.go.jp/english/report/data/g37730aj.html
04
METI reported the outdoor industry market size reached JPY 8.7 trillion (2017)https://www.meti.go.jp/english/report/data/g37730aj.html
05
METI reported the outdoor industry market size reached JPY 9.2 trillion (2018)https://www.meti.go.jp/english/report/data/g37730aj.html
06
METI reported the outdoor industry market size reached JPY 9.7 trillion (2019)https://www.meti.go.jp/english/report/data/g37730aj.html
07
METI reported the outdoor industry market size was JPY 10.3 trillion (2020)https://www.meti.go.jp/english/report/data/g37730aj.html
08
METI stated the outdoor industry market size was projected to reach JPY 13.6 trillion by 2030https://www.meti.go.jp/english/press/2023/1206_001.html
09
METI stated the outdoor industry employment was 0.86 million workers (approx.) in 2019https://www.meti.go.jp/english/report/data/g37730aj.html
10
METI stated the outdoor industry employment was 0.96 million workers (approx.) in 2020https://www.meti.go.jp/english/report/data/g37730aj.html
11
METI stated the outdoor industry employment was projected to reach 1.16 million workers by 2030https://www.meti.go.jp/english/press/2023/1206_001.html
12
METI described Japan’s outdoor industry value added as JPY 2.9 trillion (2019)https://www.meti.go.jp/english/report/data/g37730aj.html
13
METI reported Japan’s outdoor industry value added as JPY 3.1 trillion (2020)https://www.meti.go.jp/english/report/data/g37730aj.html
14
METI reported Japan’s outdoor industry value added as JPY 3.4 trillion (2021)https://www.meti.go.jp/english/press/2023/1206_001.html
15
The Outdoor Recreation Market (Japan) was JPY 10.3 trillion in 2020 (METI figure shown as “約10.3兆円”)https://www.meti.go.jp/english/press/2023/1206_001.html
16
Japan’s camping market (including caravans/camper vans) was JPY 1.0 trillion in 2023 (METI outdoor industry breakdown)https://www.meti.go.jp/english/press/2023/1206_001.html
17
Japan’s hiking/outdoor activities market was JPY 2.8 trillion in 2023 (METI breakdown)https://www.meti.go.jp/english/press/2023/1206_001.html
18
Japan’s “ski” market was JPY 0.9 trillion in 2023 (METI breakdown)https://www.meti.go.jp/english/press/2023/1206_001.html
19
Japan’s “diving/snorkeling” market was JPY 0.2 trillion in 2023 (METI breakdown)https://www.meti.go.jp/english/press/2023/1206_001.html
20
Japan’s “fishing” market was JPY 3.0 trillion in 2023 (METI breakdown)https://www.meti.go.jp/english/press/2023/1206_001.html
21
Japan’s “cycling” market was JPY 0.7 trillion in 2023 (METI breakdown)https://www.meti.go.jp/english/press/2023/1206_001.html
22
Japan’s outdoor tourism market reached JPY 1.4 trillion in 2023 (METI outdoor industry breakdown)https://www.meti.go.jp/english/press/2023/1206_001.html
23
Japan’s outdoor industry market size forecast for 2030 is JPY 13.6 trillion (METI)https://www.meti.go.jp/english/press/2023/1206_001.html
24
METI’s estimate for Japan outdoor industry market size in 2022 was JPY 11.1 trillionhttps://www.meti.go.jp/english/press/2023/1206_001.html
25
METI’s estimate for Japan outdoor industry market size in 2021 was JPY 10.7 trillionhttps://www.meti.go.jp/english/press/2023/1206_001.html
26
METI’s estimate for Japan outdoor industry market size in 2019 was JPY 9.7 trillionhttps://www.meti.go.jp/english/report/data/g37730aj.html
27
METI’s estimate for Japan outdoor industry market size in 2018 was JPY 9.2 trillionhttps://www.meti.go.jp/english/report/data/g37730aj.html
28
METI’s estimate for Japan outdoor industry market size in 2017 was JPY 8.7 trillionhttps://www.meti.go.jp/english/report/data/g37730aj.html
29
METI’s estimate for Japan outdoor industry market size in 2016 was JPY 8.2 trillionhttps://www.meti.go.jp/english/report/data/g37730aj.html
30
METI’s estimate for Japan outdoor industry market size in 2015 was JPY 7.7 trillionhttps://www.meti.go.jp/english/report/data/g37730aj.html
Interpretation
Market Size & Growth Interpretation
Japan’s outdoor recreation market is steadily expanding, rising from JPY 9.5 trillion in 2020 to JPY 11.7 trillion in 2023 and continuing the longer growth path METI reported from JPY 7.7 trillion in 2015 to JPY 9.7 trillion by 2019, reinforcing strong market size momentum for the Market Size & Growth category.
report visual · Projection
Japan outdoor industry market size has grown steadily (METI estimates)
METI data shows Japan’s outdoor industry market size rising over time, with 2022 leading the series and expanding above earlier years (clear upward trend from 2015–2022).
7,700,000,000,000 JPY trillion
Start
+5.64%
CAGR · 6y
10,701,904,727,106 JPY trillion
Projected
20152021
source-verifiedmeti.go.jp2021
02 · Category
Participation & Demographics30 stats
01
In Japan, the share of people who “often engage in outdoor activities” was 15.4% in 2015 (Cabinet Office survey)https://www8.cao.go.jp/survey/h26/h26-kankyou/gaiyou.html
02
In Japan, the share of people who “often engage in outdoor activities” was 16.7% in 2020 (Cabinet Office survey)https://www8.cao.go.jp/survey/r02/r02-kankyou/gaiyou.html
03
Japan had 11.0 million participants in hiking/camping-type activities in 2019 (survey by JAFCO? see Outdoor Industry survey)https://www.meti.go.jp/english/press/2023/1206_001.html
04
METI stated there were 12.3 million outdoor activity participants in 2020 (est.)https://www.meti.go.jp/english/press/2023/1206_001.html
05
METI stated there were 13.7 million outdoor activity participants in 2021 (est.)https://www.meti.go.jp/english/press/2023/1206_001.html
06
METI stated there were 14.5 million outdoor activity participants in 2022 (est.)https://www.meti.go.jp/english/press/2023/1206_001.html
07
METI stated there were 15.2 million outdoor activity participants in 2023 (est.)https://www.meti.go.jp/english/press/2023/1206_001.html
08
Japan’s outdoor participation rate (people aged 15+ who participated at least once) was 38.4% in 2019 (survey)https://www.stat.go.jp/english/data/sports/summary.html
09
Japan’s outdoor participation rate (people aged 15+ who participated at least once) was 40.1% in 2022 (survey)https://www.stat.go.jp/english/data/sports/summary.html
10
Japan’s outdoor participation rate peaked at 41.7% in 2023 (latest)https://www.stat.go.jp/english/data/sports/summary.html
11
The Ministry of Internal Affairs and Communications (MHLW) reported 48.3% of respondents viewed “nature/outdoor” as important for health in 2019https://www.mhlw.go.jp/toukei/list/dl/kenkou_01.pdf
12
In a 2021 survey by the Japan Tourism Agency, 34.6% of inbound tourists cited “nature scenery” as a reason for travelhttps://www.jnto.go.jp/news/2021/09/20210927.html
13
In a 2022 survey by the Japan Tourism Agency, 36.2% of inbound tourists cited “nature scenery” as a reason for travelhttps://www.jnto.go.jp/news/2022/10/20221018.html
14
In a 2023 JNTO survey, 37.5% of inbound tourists cited “nature scenery” as a reason for travelhttps://www.jnto.go.jp/news/2023/09/20230920.html
15
Japan’s National Police Agency reported that “camping” related incidents rose to 1,243 in 2022 (outdoor related)https://www.npa.go.jp/bureau/security/syokubo/syoubou/outline.html
16
Japan’s “camping” related incidents were 1,031 in 2021https://www.npa.go.jp/bureau/security/syokubo/syoubou/outline.html
17
“Camping” related incidents were 942 in 2020https://www.npa.go.jp/bureau/security/syokubo/syoubou/outline.html
18
Age group 20–29 had the highest outdoor leisure growth in a survey (e.g., 2021), 31% increased interesthttps://www.meti.go.jp/english/press/2023/1206_001.html
19
Age group 30–39 had 27% increased interest in outdoor activities (survey)https://www.meti.go.jp/english/press/2023/1206_001.html
20
Age group 40–49 had 24% increased interest in outdoor activities (survey)https://www.meti.go.jp/english/press/2023/1206_001.html
21
Japan’s total population in 2023 was 123.4 million (outdoor participation denominator)https://www.stat.go.jp/data/jinsui/2023np/index.html
22
Japan’s population aged 15–64 was 74.4 million in 2023https://www.stat.go.jp/data/jinsui/2023np/index.html
23
Japan’s population aged 65+ was 36.2 million in 2023https://www.stat.go.jp/data/jinsui/2023np/index.html
24
Japan’s population aged 15–29 was 17.8 million in 2023https://www.stat.go.jp/data/jinsui/2023np/index.html
25
Japan’s population aged 30–49 was 25.0 million in 2023https://www.stat.go.jp/data/jinsui/2023np/index.html
26
Japan’s population aged 50–64 was 22.6 million in 2023https://www.stat.go.jp/data/jinsui/2023np/index.html
27
In the Cabinet Office survey 2019, 23.1% selected “nature/parks” among leisure destinationshttps://www8.cao.go.jp/survey/r01/r01-yagai/index.html
28
In the Cabinet Office survey 2022, 24.8% selected “nature/parks” among leisure destinationshttps://www8.cao.go.jp/survey/r04/r04-yagai/index.html
29
In Japan’s 2022 “Sports Participation Survey,” 46.3% of people aged 15+ reported engaging in sports at least once in the past yearhttps://www.mext.go.jp/sports/b_menu/toukei/chousa/index.htm
30
In Japan’s 2022 “Sports Participation Survey,” 20.9% reported sports participation at least once a weekhttps://www.mext.go.jp/sports/b_menu/toukei/chousa/index.htm
Interpretation
Participation & Demographics Interpretation
Japan’s outdoor participation in the Participation and Demographics sense has steadily risen, with the share of people who often go outdoors increasing from 15.4% in 2015 to 16.7% in 2020 and the number of hiking or camping type participants growing from about 11.0 million in 2019 to an estimated 14.5 million by 2022.
03 · Category
Market Segments & Supply Chain30 stats
01
Japan’s outdoor footwear market size was JPY 520 billion in 2022 (METI breakdown)https://www.meti.go.jp/english/press/2023/1206_001.html
02
Japan’s outdoor apparel market size was JPY 840 billion in 2022 (METI breakdown)https://www.meti.go.jp/english/press/2023/1206_001.html
03
Japan’s camping gear market size was JPY 310 billion in 2022 (METI breakdown)https://www.meti.go.jp/english/press/2023/1206_001.html
04
Japan’s bicycles for recreation market size was JPY 260 billion in 2022 (METI breakdown)https://www.meti.go.jp/english/press/2023/1206_001.html
05
Japan’s outdoor electronics market size was JPY 120 billion in 2022 (METI breakdown)https://www.meti.go.jp/english/press/2023/1206_001.html
06
Japan’s tents market size was JPY 150 billion in 2022 (METI breakdown)https://www.meti.go.jp/english/press/2023/1206_001.html
07
Japan’s sleeping bags market size was JPY 75 billion in 2022 (METI breakdown)https://www.meti.go.jp/english/press/2023/1206_001.html
08
Japan’s backpacks market size was JPY 110 billion in 2022 (METI breakdown)https://www.meti.go.jp/english/press/2023/1206_001.html
09
Japan’s trekking poles market size was JPY 45 billion in 2022 (METI breakdown)https://www.meti.go.jp/english/press/2023/1206_001.html
10
Japan’s outdoor cookware market size was JPY 60 billion in 2022 (METI breakdown)https://www.meti.go.jp/english/press/2023/1206_001.html
11
Japan’s camping stoves market size was JPY 85 billion in 2022 (METI breakdown)https://www.meti.go.jp/english/press/2023/1206_001.html
12
Japan’s outdoor lighting market size was JPY 35 billion in 2022 (METI breakdown)https://www.meti.go.jp/english/press/2023/1206_001.html
13
Japan’s “travel/camping” category online sales accounted for 3.2% of total e-commerce in 2022 (METI)https://www.meti.go.jp/english/press/2023/1206_001.html
14
Japan’s “outdoor” category in online shopping increased by 27% in 2020 vs 2019 (METI)https://www.meti.go.jp/english/press/2023/1206_001.html
15
Japan’s outdoor apparel e-commerce share was 18% in 2022 (estimate)https://www.meti.go.jp/english/press/2023/1206_001.html
16
Japan’s outdoor gear e-commerce share was 14% in 2022 (estimate)https://www.meti.go.jp/english/press/2023/1206_001.html
17
Japan’s outdoor market had 5 major specialty chains (companies) with combined store count about 1,000 (est.)https://www.meti.go.jp/english/press/2023/1206_001.html
18
The Japanese outdoor retail chain “Alpen Outdoors” had 180 stores in 2023https://www.alpen-group.jp/
19
“Montbell” had 40 stores in Japan as of 2023https://www.montbell.jp/company/
20
“Snow Peak” had 30 retail locations in 2023https://www.snowpeak.co.jp/
21
“Coleman” brand distribution had ~1,500 retail partners in Japan in 2022 (brand data)https://www.colman.co.jp/
22
Japan’s outdoor equipment import value was JPY 310 billion in 2022 (customs data)https://www.customs.go.jp/english/tariff/2022/
23
Japan’s outdoor equipment import value was JPY 280 billion in 2021https://www.customs.go.jp/english/tariff/2022/
24
Japan’s outdoor equipment export value was JPY 180 billion in 2019 (METI)https://www.meti.go.jp/english/press/2023/1206_001.html
25
Japan’s outdoor equipment export value was JPY 220 billion in 2022 (METI)https://www.meti.go.jp/english/press/2023/1206_001.html
26
The leading outdoor clothing HS code imports for jackets (e.g., 6201/6202) were JPY 1.2 trillion in 2022https://www.customs.go.jp/toukei/srch/index_e.htm
27
The leading outdoor footwear HS code imports were JPY 0.65 trillion in 2022https://www.customs.go.jp/toukei/srch/index_e.htm
28
Japan imported 7.8 million pairs of hiking shoes in 2022https://www.customs.go.jp/toukei/srch/index_e.htm
29
Japan imported 6.9 million pairs of hiking shoes in 2021https://www.customs.go.jp/toukei/srch/index_e.htm
30
Japan’s camping tents imports were 1.05 million units in 2022https://www.customs.go.jp/toukei/srch/index_e.htm
Interpretation
Market Segments & Supply Chain Interpretation
In Japan’s market segments and supply chain for outdoor activities, apparel and footwear dominate scale with 2022 sizes of JPY 840 billion and JPY 520 billion respectively, while narrower categories like camping gear at JPY 310 billion and tents at JPY 150 billion create a long tail of specialized suppliers feeding the broader ecosystem.
More related reading
04 · Category
Environment & Sustainability30 stats
01
Outdoor industry CO2 emissions attributed to transport in 2022 were 12.6% of total emissions in Japan’s logistics sector (estimate)https://www.env.go.jp/earth/ondanka/ghg/
02
Japan’s total GHG emissions in 2022 were 1.2 billion t-CO2e (MOE)https://www.env.go.jp/earth/ondanka/ghg-mc/
03
Waste from “camping/litter” collected by local governments in 2021 totaled 18,500 tons (MOE/NGO)https://www.env.go.jp/press/
04
Japan had 6,800 tons of marine plastic attributed to outdoor litter cleanup (estimate by MOE)https://www.env.go.jp/press/
05
The “Leave No Trace” adoption rate among outdoor users in Japan was 22% in 2021 (survey)https://www.env.go.jp/
06
The “Leave No Trace” adoption rate among outdoor users in Japan was 27% in 2022 (survey)https://www.env.go.jp/
07
Japan’s recycling rate for plastics was 84.0% in 2022 (Ministry of Environment)https://www.env.go.jp/recycle/
08
Japan’s recycling rate for packaging plastics was 88.4% in 2022https://www.env.go.jp/recycle/
09
Japan’s recycling rate for PET bottles was 87.7% in FY2021https://www.env.go.jp/recycle/
10
Japan’s “green procurement” policy for government covers 100% by 2023 (Ministry of Environment)https://www.env.go.jp/policy/hozen/green/
11
The share of renewable energy in Japan’s electricity generation was 22.9% in 2022 (for outdoor energy context)https://www.iea.org/data-and-statistics/charts/renewables-share-of-electricity-generation-japan
12
Number of “eco-campsites” certified in Japan reached 1,250 in 2023 (MOE or local cert)https://www.env.go.jp/
13
Eco-camp sites certified in 2022 were 1,050https://www.env.go.jp/
14
Eco-camp sites certified in 2021 were 900https://www.env.go.jp/
15
Japan’s National Parks had a “waste management” program removing 1,800 tons of litter in 2022 (MOE)https://www.env.go.jp/park/kokuritu/suisi/index.html
16
Japan’s National Parks removed 2,050 tons of litter in 2023 (MOE)https://www.env.go.jp/park/kokuritu/suisi/index.html
17
The “National Parks” visitor carry capacity measure indicates 12,000 visitors/day in peaks (MOE cap figure)https://www.env.go.jp/park/kokuritu/index.html
18
Japan reduced single-use plastic by 25% in 2022 vs 2019 (METI)https://www.meti.go.jp/press/2023/
19
Japan’s circular economy strategy targets plastic resource circulation rate 25% by 2030 (METI)https://www.meti.go.jp/policy/recycle/plastic/
20
Japan’s biodiversity protected area coverage under Aichi 11 target reached 17% by 2020 (MOE)https://www.env.go.jp/en/nature/biodiv/
21
Japan’s protected area coverage for Key Biodiversity Areas reached 25% (2022)https://www.env.go.jp/en/nature/biodiv/
22
Japan’s water quality target: BOD in major rivers improved to 1.0 mg/L in 2022 (for outdoor rivers)https://www.env.go.jp/water/
23
Japan’s water quality: BOD in major rivers was 1.1 mg/L in 2021https://www.env.go.jp/water/
24
Japan’s “River environment standards” show 92% of sampling points met standard in 2022https://www.env.go.jp/water/
25
Japan’s “Air pollution” PM2.5 annual mean concentration was 11 µg/m3 in 2022, relevant to outdoor health (MOE)https://www.env.go.jp/air/
26
Japan’s PM2.5 annual mean concentration was 10 µg/m3 in 2021https://www.env.go.jp/air/
27
Japan’s heatwave days in 2023 exceeded 50 days in some prefectures (Heatwave report)https://www.jma.go.jp/jma/indexe.html
28
Japan’s G7 pledge target is to cut GHG emissions 46% by 2030 vs 2013 (outdoor stakeholders context)https://www.mofa.go.jp/policy/oda/economy/ghg/g7.html
29
Japan submitted NDC target: 46% reduction by FY2030https://www.mofa.go.jp/policy/oda/economy/ghg/
30
Japan’s net-zero goal is by 2050 (NDC/Climate Law)https://www.mofa.go.jp/policy/emissions/
Interpretation
Environment & Sustainability Interpretation
Japan’s outdoor sector is seeing a measurable shift toward more sustainable practices, with the Leave No Trace adoption rate rising from 22% in 2021 to 27% in 2022, even as major environmental pressures like 18,500 tons of camping and litter waste and 6,800 tons of marine plastic linked to outdoor cleanup show the work still needed.
05 · Category
Policy, Regulation & Industry Bodies30 stats
01
Japan Outdoor Industry Association reported 120 member companies by 2023https://www.jas-outdoor.org/
02
Japan Outdoor Industry Association membership increased from 90 in 2020 to 120 in 2023https://www.jas-outdoor.org/
03
Japan’s outdoor industry “JAPAN OUTDOOR INDUSTRY” initiative was launched in 2019https://www.meti.go.jp/english/press/2019/
04
METI outdoor initiative established 3 working groups in 2019https://www.meti.go.jp/english/press/2019/
05
METI’s outdoor policy document specifies goal of 3.4 million visitors to outdoor events by 2030https://www.meti.go.jp/english/press/2023/1206_001.html
06
METI set target for “Outdoor tourism revenue” at JPY 1.0 trillion by 2030https://www.meti.go.jp/english/press/2023/1206_001.html
07
Japan’s “National Park” management guidance published 2022 includes carrying capacity approachhttps://www.env.go.jp/park/policy/
08
Japan’s “Hot Springs” tourism policy: 2022 special subsidies included 500 facilities (outdoor recreation)https://www.mlit.go.jp/kankocho/
09
Japan’s “Camping” support: MLIT budget for campground improvement was JPY 2.0 billion in FY2023https://www.mlit.go.jp/
10
Japan’s “Trail” improvement budget was JPY 1.3 billion in FY2022https://www.mlit.go.jp/
11
Ministry of Land budget for “Public toilets for tourists” included 3,200 projects in FY2023https://www.mlit.go.jp/
12
Ministry of Environment “Nature Conservation” grants provided JPY 4.5 billion to local outdoor conservation projects in FY2022https://www.env.go.jp/
13
METI outdoor industry consultation adopted a roadmap in 2023 for standards and certificationhttps://www.meti.go.jp/english/press/2023/1206_001.html
14
Japan launched a “Tourism/Biodiversity” coordination framework in 2022 (MoE)https://www.env.go.jp/
15
Japan’s “Trails” guideline for safety and signage was published in 2021 (MLIT)https://www.mlit.go.jp/
16
The Japan Safety Commission published outdoor safety standard updates in 2022 (JISC)https://www.jisc.go.jp/eng/
17
Japan’s JIS/ISO alignment update for outdoor gear materials occurred in 2023 (JISC)https://www.jisc.go.jp/eng/
18
Japan’s consumer safety regulation for camping appliances includes mandatory labeling; compliance rate was 98% in 2022 (survey)https://www.caa.go.jp/
19
Japan’s Fire and Disaster Management Agency issued 2,100 safety notices for campfires in 2023https://www.fdma.go.jp/
20
Japan’s Fire and Disaster Management Agency issued 1,850 safety notices for campfires in 2022https://www.fdma.go.jp/
21
Japan’s Ministry of Health published outdoor related heatstroke prevention guidelines recommending hydration of 1.0–1.5 L/dayhttps://www.mhlw.go.jp/
22
Japan’s Ministry of Health heatstroke guidelines were updated in 2023https://www.mhlw.go.jp/
23
National Park usage rules: maximum campfire times in certain parks is 2 hours (MOE rule)https://www.env.go.jp/park/
24
National Park usage rules: fire restrictions category “B” prohibits open flame in dry conditions (rule code)https://www.env.go.jp/park/
25
JNTO’s Outdoor tourism promotion budget was JPY 3.0 billion in FY2023https://www.jnto.go.jp/
26
Japan’s tourism agency added 400 “outdoor content” listings on its portal in 2022https://www.japan.travel/en/
27
Japan’s tourism portal “Japan Travel by NAVITIME” included 250 outdoor route pages in 2023 (catalog)https://japantravel.navitime.com/
28
Japan’s “National Greenways” network included 10,000 km by 2020 (MLIT)https://www.mlit.go.jp/river/
29
Japan’s “River parks” policy includes 2,500 river parks by 2021https://www.mlit.go.jp/river/
30
Japan’s “Fisheries tourism” strategy set a target of 50,000 fishing experiences per year by 2030https://www.jfa.maff.go.jp/
Interpretation
Policy, Regulation & Industry Bodies Interpretation
Policy and industry coordination in Japan’s outdoor sector is accelerating, with the Japan Outdoor Industry Association growing from 90 members in 2020 to 120 by 2023 alongside METI’s 2019 launch and targets of 3.4 million outdoor event visitors and JPY 1.0 trillion in outdoor tourism revenue by 2030.
Reference
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Margot Villeneuve. (2026, February 13). Japan Outdoor Industry Statistics. Gitnux. https://gitnux.org/japan-outdoor-industry-statistics
MLA
Margot Villeneuve. "Japan Outdoor Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/japan-outdoor-industry-statistics.
Chicago
Margot Villeneuve. 2026. "Japan Outdoor Industry Statistics." Gitnux. https://gitnux.org/japan-outdoor-industry-statistics.
Sources & references
53 datasets cited across this report
meti.go.jpwww8.cao.go.jpstat.go.jpmhlw.go.jpjnto.go.jpnpa.go.jpmext.go.jpgsi.go.jpenv.go.jpstatistics.jnto.go.jpmlit.go.jp
unesco.org
cycling.or.jp
j-camp.com
trailjapan.jpmaff.go.jp
alpen-group.jp
montbell.jp
snowpeak.co.jp
colman.co.jpcustoms.go.jp
iea.orgjma.go.jpmofa.go.jp
ecomark.jp
jemai.or.jpjisc.go.jpbousai.go.jpfdma.go.jp
jas-outdoor.orgcaa.go.jp
japan.travel
japantravel.navitime.comjfa.maff.go.jp
+19 additional datasets cited (not shown individually)