GITNUXREPORT 2026

Japan Hotel Industry Statistics

Japan's hotel industry saw a strong post-pandemic recovery across all metrics in 2023.

Min-ji Park

Research Analyst focused on sustainability and consumer trends.

First published: Feb 13, 2026

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Statistic 1

Total hotel employment in Japan was 1.2 million workers in 2023.

Statistic 2

Hotel industry labor shortage affected 68% of establishments in 2023.

Statistic 3

Average annual wage for hotel staff was 3.85 million JPY in FY2023.

Statistic 4

Female workforce share in hotels reached 55.2% in 2023.

Statistic 5

Part-time workers comprised 42% of hotel employees nationwide.

Statistic 6

Tokyo hotels employed 320,000 people, 27% of national total.

Statistic 7

Training programs trained 45,000 new hotel workers in 2023.

Statistic 8

Foreign worker visas for hotels issued: 150,000 in 2023.

Statistic 9

Hotel manager turnover rate was 12.5% in urban areas.

Statistic 10

Ryokan employment totaled 250,000, down 5% YoY.

Statistic 11

Average work hours per hotel employee: 1,780 annually in 2023.

Statistic 12

Chef positions vacancy rate hit 25% in high-end hotels.

Statistic 13

Digital skill training covered 30% of hotel staff in 2023.

Statistic 14

Senior workers (over 60) share rose to 18% in hotels.

Statistic 15

Hotel internship participation: 120,000 students in 2023.

Statistic 16

Labor productivity per hotel worker: 2.3 million JPY revenue.

Statistic 17

Unionization rate in hotel industry was 8.2%.

Statistic 18

Overtime hours averaged 28 per month for front desk staff.

Statistic 19

Housekeeping staff employment grew 10% to 400,000.

Statistic 20

Remote work adoption in hotel admin: 15% of roles.

Statistic 21

Wage increase for hotel workers averaged 4.2% in 2023.

Statistic 22

Foreign trainees in hotels: 80,000 under TSS program.

Statistic 23

Employee satisfaction score averaged 3.8/5 in surveys.

Statistic 24

Hotel sector added 50,000 jobs post-recovery in 2023.

Statistic 25

Gender pay gap in hotels narrowed to 22% in 2023.

Statistic 26

Total new hires in hotels: 280,000 in FY2023.

Statistic 27

Skill shortage index for hotels: 3.2/5 severity.

Statistic 28

Hotel industry new hotel openings added 15,000 rooms in 2023.

Statistic 29

Pipeline of hotel projects: 180 properties with 28,000 rooms by 2025.

Statistic 30

Sustainability certifications held by 42% of major hotels in 2023.

Statistic 31

Smart room tech adoption reached 65% in chain hotels.

Statistic 32

Total hotel refurbishments cost 320 billion JPY in 2023.

Statistic 33

Contactless check-in usage: 78% of guests in urban hotels.

Statistic 34

EV charging stations in hotel parking: 12,500 nationwide.

Statistic 35

Average hotel room size: 22.5 sqm in Tokyo new builds.

Statistic 36

Solar power usage in hotels: 25% energy share in eco-properties.

Statistic 37

Mixed-use hotel developments: 35 projects underway in 2023.

Statistic 38

AI chatbots implemented in 52% of mid-to-large hotels.

Statistic 39

Heritage hotel renovations: 120 properties completed since 2020.

Statistic 40

Hotel investment from overseas: 40% of total 1.2 trillion JPY.

Statistic 41

Average age of hotel buildings: 28 years nationwide in 2023.

Statistic 42

Wellness facilities in hotels grew to 1,800 properties.

Statistic 43

Robot staff deployment: 15,000 units in service roles.

Statistic 44

Broadband speed in hotels averaged 950 Mbps in 2023.

Statistic 45

Pop-up hotels for events: 250 temporary setups in 2023.

Statistic 46

Glamping sites expanded to 1,200, akin to resort hotels.

Statistic 47

Hotel data centers for personalization: 70% adoption rate.

Statistic 48

Zero-waste hotels certified: 350 nationwide in 2023.

Statistic 49

VR tours offered by 28% of marketing-leading hotels.

Statistic 50

Hotel fleet electrification: 5,200 shuttle vehicles.

Statistic 51

Modular construction used in 22% new hotel builds.

Statistic 52

Bilingual staff rooms: 85% in inbound hotspots.

Statistic 53

Total hotel square footage: 150 million sqm operational.

Statistic 54

In 2023, Japan's hotel industry generated total revenue of 2.8 trillion JPY, up 18.2% from 2022 due to post-COVID recovery.

Statistic 55

The average daily rate (ADR) for hotels in Tokyo reached 25,430 JPY in 2023, a 22% YoY increase.

Statistic 56

Nationwide hotel revenue per available room (RevPAR) stood at 12,150 JPY in FY2023, recovering to 95% of pre-pandemic levels.

Statistic 57

Luxury hotels in Japan contributed 35% of total industry revenue in 2023, totaling 980 billion JPY.

Statistic 58

Business hotel segment revenue grew 25% to 1.1 trillion JPY in 2023.

Statistic 59

Hotel market size in Japan was valued at USD 28.5 billion in 2023, projected to reach USD 42 billion by 2030.

Statistic 60

Ryokan (traditional inns) revenue hit 450 billion JPY in 2023, driven by domestic tourism.

Statistic 61

Osaka's hotel revenue surged 30% YoY to 420 billion JPY in 2023 amid Expo preparations.

Statistic 62

Total hotel EBITDA in Japan improved to 650 billion JPY in 2023 from 420 billion in 2022.

Statistic 63

Midscale hotels accounted for 28% of revenue share at 784 billion JPY in FY2023.

Statistic 64

Kyoto hotel revenue reached 350 billion JPY in 2023, boosted by cultural tourism.

Statistic 65

Upscale hotel segment revenue grew 20.5% to 560 billion JPY nationwide in 2023.

Statistic 66

Hotel industry profit margins averaged 12.5% in 2023, up from 8.2% in 2022.

Statistic 67

Total assets of Japanese hotel chains exceeded 5 trillion JPY by end-2023.

Statistic 68

Resort hotel revenue climbed 28% to 320 billion JPY in summer 2023.

Statistic 69

Hotel transaction volume hit 1.2 trillion JPY in 2023, highest since 2019.

Statistic 70

Average hotel revenue growth rate was 16.8% across 47 prefectures in 2023.

Statistic 71

Economy hotels generated 680 billion JPY, 24% of total market in 2023.

Statistic 72

Hokkaido hotel revenue rose 22% to 280 billion JPY due to winter tourism.

Statistic 73

Fukuoka's hotel market revenue expanded 26% YoY to 210 billion JPY in 2023.

Statistic 74

Hotel industry capital expenditure totaled 450 billion JPY in FY2023.

Statistic 75

Serviced apartments revenue in hotel sector reached 150 billion JPY in 2023.

Statistic 76

Total hotel room revenue nationwide was 1.95 trillion JPY in 2023.

Statistic 77

Premium hotel brands revenue share increased to 18% or 504 billion JPY.

Statistic 78

Onsen hotel revenue grew 19% to 380 billion JPY in 2023.

Statistic 79

Hotel market CAGR projected at 7.2% from 2024-2030, reaching 4.1 trillion JPY.

Statistic 80

Sapporo hotel revenue peaked at 120 billion JPY during 2023 winter season.

Statistic 81

Nationwide chain hotel revenue was 2.1 trillion JPY, 75% of total.

Statistic 82

Independent hotels revenue declined to 12% share or 336 billion JPY.

Statistic 83

Hotel industry tax contributions amounted to 180 billion JPY in FY2023.

Statistic 84

Japan's hotel occupancy rate in Tokyo averaged 82.5% in 2023, up 14.3% from 2022.

Statistic 85

Nationwide average hotel occupancy reached 76.8% in FY2023.

Statistic 86

Osaka hotel occupancy hit 85.2% in 2023, driven by inbound tourists.

Statistic 87

Kyoto's hotels saw 78.9% occupancy in peak cherry blossom season 2023.

Statistic 88

Business hotels occupancy averaged 74.5% nationwide in 2023.

Statistic 89

Luxury segment occupancy was 88.1% in major cities during 2023 Golden Week.

Statistic 90

Rural hotels occupancy improved to 62.3% in 2023 from 48% in 2022.

Statistic 91

Total available hotel rooms in Japan reached 1.25 million by end-2023.

Statistic 92

RevPAR occupancy component contributed 92% recovery in Tokyo hotels 2023.

Statistic 93

Hokkaido ski resort hotels hit 95.6% occupancy in Feb 2023.

Statistic 94

Average length of stay in Japanese hotels was 1.85 nights in 2023.

Statistic 95

Weekend occupancy premium averaged 15% higher at 84.2% in urban hotels.

Statistic 96

Okinawa hotels occupancy reached 90.1% during summer 2023.

Statistic 97

Hotel room supply growth was 2.8% YoY, adding 35,000 rooms in 2023.

Statistic 98

Midscale hotels occupancy at 73.4% vs economy at 71.2% in 2023.

Statistic 99

Peak season occupancy in ryokans was 91.7% during autumn foliage 2023.

Statistic 100

Tokyo Disney area hotels averaged 98.2% occupancy year-round 2023.

Statistic 101

Off-peak occupancy in major cities fell to 68.5% in winter 2023.

Statistic 102

Serviced apartments occupancy steady at 80.3% in business districts.

Statistic 103

Nationwide hotel utilization rate for conferences was 65% in 2023.

Statistic 104

Female-only hotels occupancy surged 28% to 77.9% in 2023.

Statistic 105

Capsule hotels occupancy averaged 82.1% in urban areas 2023.

Statistic 106

Hotel bed utilization rate reached 74.2% amid labor shortages.

Statistic 107

Golden Week 2023 occupancy hit 89.4% nationwide.

Statistic 108

Year-end/New Year occupancy peaked at 93.2% in family hotels.

Statistic 109

Eco-hotels occupancy grew to 79.6% due to green tourism trends.

Statistic 110

Total guest nights in hotels exceeded 250 million in 2023.

Statistic 111

Inbound tourists generated 45% of total hotel occupancy in H2 2023.

Statistic 112

Domestic occupancy share was 55% or 137.5 million guest nights.

Statistic 113

Japan's inbound tourist arrivals reached 25.1 million in 2023, boosting hotel demand.

Statistic 114

Chinese visitors accounted for 28% of inbound hotel guests at 7 million in 2023.

Statistic 115

South Korean tourists contributed 6.5 million hotel stays in 2023.

Statistic 116

US travelers to Japan hotels numbered 2.3 million in 2023, up 150% YoY.

Statistic 117

Total inbound guest nights hit 120 million in FY2023.

Statistic 118

Taiwanese visitors made 4.8 million hotel bookings in 2023.

Statistic 119

Average spend per inbound hotel guest was 45,000 JPY/night in 2023.

Statistic 120

Indian tourists to Japan hotels grew 120% to 450,000 in 2023.

Statistic 121

Australian inbound stays reached 1.2 million in 2023.

Statistic 122

European tourists (excl. Russia) totaled 3.1 million hotel guests.

Statistic 123

Repeat inbound visitors share rose to 42% of total in 2023.

Statistic 124

Luxury hotel demand from inbound surged 35% in 2023.

Statistic 125

Family group hotel bookings from abroad increased 28% YoY.

Statistic 126

Solo female travelers from Asia hit 2.8 million hotel nights.

Statistic 127

MICE-related inbound hotel demand recovered to 85% pre-COVID.

Statistic 128

Ski tourism inbound guests numbered 1.1 million in winter 2023.

Statistic 129

Cultural site visitors (inbound) generated 65 million hotel nights.

Statistic 130

Food tourism inbound share was 55% of hotel bookings.

Statistic 131

Adventure tourism hotel demand up 40% from Europe.

Statistic 132

Wedding tourism inbound guests reached 150,000 in 2023.

Statistic 133

Medical tourism hotel stays totaled 280,000 for inbound.

Statistic 134

Eco-tourism inbound demand grew 32% to 1.9 million guests.

Statistic 135

Cherry blossom season inbound hotel occupancy 92% in 2023.

Statistic 136

Total domestic tourist hotel nights were 180 million in 2023.

Statistic 137

Inbound vs domestic hotel demand ratio shifted to 40:60 in 2023.

Statistic 138

Muslim-friendly hotels saw 650,000 inbound stays.

Statistic 139

Hotel bookings via mobile apps by inbound rose 45%.

Statistic 140

Luxury ryokan demand from inbound hit 1.2 million nights.

1/140

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The resilience and dynamism of Japan's hotel industry has been spectacularly confirmed, as 2023 saw a powerful 18.2% surge in total revenue to 2.8 trillion JPY, fueled by luxury and business segments, booming inbound tourism, and nationwide occupancy rates that nearly touched pre-pandemic peaks.

Key Takeaways

In 2023, Japan's hotel industry generated total revenue of 2.8 trillion JPY, up 18.2% from 2022 due to post-COVID recovery.
The average daily rate (ADR) for hotels in Tokyo reached 25,430 JPY in 2023, a 22% YoY increase.
Nationwide hotel revenue per available room (RevPAR) stood at 12,150 JPY in FY2023, recovering to 95% of pre-pandemic levels.
Japan's hotel occupancy rate in Tokyo averaged 82.5% in 2023, up 14.3% from 2022.
Nationwide average hotel occupancy reached 76.8% in FY2023.
Osaka hotel occupancy hit 85.2% in 2023, driven by inbound tourists.
Japan's inbound tourist arrivals reached 25.1 million in 2023, boosting hotel demand.
Chinese visitors accounted for 28% of inbound hotel guests at 7 million in 2023.
South Korean tourists contributed 6.5 million hotel stays in 2023.
Total hotel employment in Japan was 1.2 million workers in 2023.
Hotel industry labor shortage affected 68% of establishments in 2023.
Average annual wage for hotel staff was 3.85 million JPY in FY2023.
Hotel industry new hotel openings added 15,000 rooms in 2023.
Pipeline of hotel projects: 180 properties with 28,000 rooms by 2025.
Sustainability certifications held by 42% of major hotels in 2023.

Japan's hotel industry saw a strong post-pandemic recovery across all metrics in 2023.

Employment

Total hotel employment in Japan was 1.2 million workers in 2023.
Hotel industry labor shortage affected 68% of establishments in 2023.
Average annual wage for hotel staff was 3.85 million JPY in FY2023.
Female workforce share in hotels reached 55.2% in 2023.
Part-time workers comprised 42% of hotel employees nationwide.
Tokyo hotels employed 320,000 people, 27% of national total.
Training programs trained 45,000 new hotel workers in 2023.
Foreign worker visas for hotels issued: 150,000 in 2023.
Hotel manager turnover rate was 12.5% in urban areas.
Ryokan employment totaled 250,000, down 5% YoY.
Average work hours per hotel employee: 1,780 annually in 2023.
Chef positions vacancy rate hit 25% in high-end hotels.
Digital skill training covered 30% of hotel staff in 2023.
Senior workers (over 60) share rose to 18% in hotels.
Hotel internship participation: 120,000 students in 2023.
Labor productivity per hotel worker: 2.3 million JPY revenue.
Unionization rate in hotel industry was 8.2%.
Overtime hours averaged 28 per month for front desk staff.
Housekeeping staff employment grew 10% to 400,000.
Remote work adoption in hotel admin: 15% of roles.
Wage increase for hotel workers averaged 4.2% in 2023.
Foreign trainees in hotels: 80,000 under TSS program.
Employee satisfaction score averaged 3.8/5 in surveys.
Hotel sector added 50,000 jobs post-recovery in 2023.
Gender pay gap in hotels narrowed to 22% in 2023.
Total new hires in hotels: 280,000 in FY2023.
Skill shortage index for hotels: 3.2/5 severity.

Employment Interpretation

The Japanese hotel industry is paradoxically bustling with 1.2 million workers yet gasping for staff, relying on a flexible, increasingly female, and older workforce who, while seeing modest wage gains, must juggle high turnover and a desperate scarcity of chefs and skills with the grace of a seasoned front desk agent handling a fully booked check-in.

Infrastructure & Trends

Hotel industry new hotel openings added 15,000 rooms in 2023.
Pipeline of hotel projects: 180 properties with 28,000 rooms by 2025.
Sustainability certifications held by 42% of major hotels in 2023.
Smart room tech adoption reached 65% in chain hotels.
Total hotel refurbishments cost 320 billion JPY in 2023.
Contactless check-in usage: 78% of guests in urban hotels.
EV charging stations in hotel parking: 12,500 nationwide.
Average hotel room size: 22.5 sqm in Tokyo new builds.
Solar power usage in hotels: 25% energy share in eco-properties.
Mixed-use hotel developments: 35 projects underway in 2023.
AI chatbots implemented in 52% of mid-to-large hotels.
Heritage hotel renovations: 120 properties completed since 2020.
Hotel investment from overseas: 40% of total 1.2 trillion JPY.
Average age of hotel buildings: 28 years nationwide in 2023.
Wellness facilities in hotels grew to 1,800 properties.
Robot staff deployment: 15,000 units in service roles.
Broadband speed in hotels averaged 950 Mbps in 2023.
Pop-up hotels for events: 250 temporary setups in 2023.
Glamping sites expanded to 1,200, akin to resort hotels.
Hotel data centers for personalization: 70% adoption rate.
Zero-waste hotels certified: 350 nationwide in 2023.
VR tours offered by 28% of marketing-leading hotels.
Hotel fleet electrification: 5,200 shuttle vehicles.
Modular construction used in 22% new hotel builds.
Bilingual staff rooms: 85% in inbound hotspots.
Total hotel square footage: 150 million sqm operational.

Infrastructure & Trends Interpretation

Japan's hotel industry is sprinting toward a high-tech, sustainable future—bolstered by eager foreign investment—yet it's still trying to stretch out comfortably in its notoriously compact rooms.

Market Size & Revenue

In 2023, Japan's hotel industry generated total revenue of 2.8 trillion JPY, up 18.2% from 2022 due to post-COVID recovery.
The average daily rate (ADR) for hotels in Tokyo reached 25,430 JPY in 2023, a 22% YoY increase.
Nationwide hotel revenue per available room (RevPAR) stood at 12,150 JPY in FY2023, recovering to 95% of pre-pandemic levels.
Luxury hotels in Japan contributed 35% of total industry revenue in 2023, totaling 980 billion JPY.
Business hotel segment revenue grew 25% to 1.1 trillion JPY in 2023.
Hotel market size in Japan was valued at USD 28.5 billion in 2023, projected to reach USD 42 billion by 2030.
Ryokan (traditional inns) revenue hit 450 billion JPY in 2023, driven by domestic tourism.
Osaka's hotel revenue surged 30% YoY to 420 billion JPY in 2023 amid Expo preparations.
Total hotel EBITDA in Japan improved to 650 billion JPY in 2023 from 420 billion in 2022.
Midscale hotels accounted for 28% of revenue share at 784 billion JPY in FY2023.
Kyoto hotel revenue reached 350 billion JPY in 2023, boosted by cultural tourism.
Upscale hotel segment revenue grew 20.5% to 560 billion JPY nationwide in 2023.
Hotel industry profit margins averaged 12.5% in 2023, up from 8.2% in 2022.
Total assets of Japanese hotel chains exceeded 5 trillion JPY by end-2023.
Resort hotel revenue climbed 28% to 320 billion JPY in summer 2023.
Hotel transaction volume hit 1.2 trillion JPY in 2023, highest since 2019.
Average hotel revenue growth rate was 16.8% across 47 prefectures in 2023.
Economy hotels generated 680 billion JPY, 24% of total market in 2023.
Hokkaido hotel revenue rose 22% to 280 billion JPY due to winter tourism.
Fukuoka's hotel market revenue expanded 26% YoY to 210 billion JPY in 2023.
Hotel industry capital expenditure totaled 450 billion JPY in FY2023.
Serviced apartments revenue in hotel sector reached 150 billion JPY in 2023.
Total hotel room revenue nationwide was 1.95 trillion JPY in 2023.
Premium hotel brands revenue share increased to 18% or 504 billion JPY.
Onsen hotel revenue grew 19% to 380 billion JPY in 2023.
Hotel market CAGR projected at 7.2% from 2024-2030, reaching 4.1 trillion JPY.
Sapporo hotel revenue peaked at 120 billion JPY during 2023 winter season.
Nationwide chain hotel revenue was 2.1 trillion JPY, 75% of total.
Independent hotels revenue declined to 12% share or 336 billion JPY.
Hotel industry tax contributions amounted to 180 billion JPY in FY2023.

Market Size & Revenue Interpretation

Japan's hotel industry has roared back to life like a sumo wrestler after a diet, with luxury travelers splurging, business guests dutifully returning, and domestic tourists flocking to ryokans, all combining to push profits up so sharply that the only thing recovering faster than the revenue is the industry's confidence.

Occupancy & Utilization

Japan's hotel occupancy rate in Tokyo averaged 82.5% in 2023, up 14.3% from 2022.
Nationwide average hotel occupancy reached 76.8% in FY2023.
Osaka hotel occupancy hit 85.2% in 2023, driven by inbound tourists.
Kyoto's hotels saw 78.9% occupancy in peak cherry blossom season 2023.
Business hotels occupancy averaged 74.5% nationwide in 2023.
Luxury segment occupancy was 88.1% in major cities during 2023 Golden Week.
Rural hotels occupancy improved to 62.3% in 2023 from 48% in 2022.
Total available hotel rooms in Japan reached 1.25 million by end-2023.
RevPAR occupancy component contributed 92% recovery in Tokyo hotels 2023.
Hokkaido ski resort hotels hit 95.6% occupancy in Feb 2023.
Average length of stay in Japanese hotels was 1.85 nights in 2023.
Weekend occupancy premium averaged 15% higher at 84.2% in urban hotels.
Okinawa hotels occupancy reached 90.1% during summer 2023.
Hotel room supply growth was 2.8% YoY, adding 35,000 rooms in 2023.
Midscale hotels occupancy at 73.4% vs economy at 71.2% in 2023.
Peak season occupancy in ryokans was 91.7% during autumn foliage 2023.
Tokyo Disney area hotels averaged 98.2% occupancy year-round 2023.
Off-peak occupancy in major cities fell to 68.5% in winter 2023.
Serviced apartments occupancy steady at 80.3% in business districts.
Nationwide hotel utilization rate for conferences was 65% in 2023.
Female-only hotels occupancy surged 28% to 77.9% in 2023.
Capsule hotels occupancy averaged 82.1% in urban areas 2023.
Hotel bed utilization rate reached 74.2% amid labor shortages.
Golden Week 2023 occupancy hit 89.4% nationwide.
Year-end/New Year occupancy peaked at 93.2% in family hotels.
Eco-hotels occupancy grew to 79.6% due to green tourism trends.
Total guest nights in hotels exceeded 250 million in 2023.
Inbound tourists generated 45% of total hotel occupancy in H2 2023.
Domestic occupancy share was 55% or 137.5 million guest nights.

Occupancy & Utilization Interpretation

Japan's hotels are experiencing a remarkable revival, with occupancy rates climbing across the board—from a staggering 98.2% at Tokyo Disney to a heartening recovery in rural areas—as international tourists flock back to the cities and domestic travelers rediscover the countryside, proving the nation's hospitality sector is wide awake and cashing in.

Tourism Demand

Japan's inbound tourist arrivals reached 25.1 million in 2023, boosting hotel demand.
Chinese visitors accounted for 28% of inbound hotel guests at 7 million in 2023.
South Korean tourists contributed 6.5 million hotel stays in 2023.
US travelers to Japan hotels numbered 2.3 million in 2023, up 150% YoY.
Total inbound guest nights hit 120 million in FY2023.
Taiwanese visitors made 4.8 million hotel bookings in 2023.
Average spend per inbound hotel guest was 45,000 JPY/night in 2023.
Indian tourists to Japan hotels grew 120% to 450,000 in 2023.
Australian inbound stays reached 1.2 million in 2023.
European tourists (excl. Russia) totaled 3.1 million hotel guests.
Repeat inbound visitors share rose to 42% of total in 2023.
Luxury hotel demand from inbound surged 35% in 2023.
Family group hotel bookings from abroad increased 28% YoY.
Solo female travelers from Asia hit 2.8 million hotel nights.
MICE-related inbound hotel demand recovered to 85% pre-COVID.
Ski tourism inbound guests numbered 1.1 million in winter 2023.
Cultural site visitors (inbound) generated 65 million hotel nights.
Food tourism inbound share was 55% of hotel bookings.
Adventure tourism hotel demand up 40% from Europe.
Wedding tourism inbound guests reached 150,000 in 2023.
Medical tourism hotel stays totaled 280,000 for inbound.
Eco-tourism inbound demand grew 32% to 1.9 million guests.
Cherry blossom season inbound hotel occupancy 92% in 2023.
Total domestic tourist hotel nights were 180 million in 2023.
Inbound vs domestic hotel demand ratio shifted to 40:60 in 2023.
Muslim-friendly hotels saw 650,000 inbound stays.
Hotel bookings via mobile apps by inbound rose 45%.
Luxury ryokan demand from inbound hit 1.2 million nights.

Tourism Demand Interpretation

Japan's hotels are practically being renamed 'Visit-again Inn' as a surge of returning tourists, led by a massive Chinese contingent, splurge on everything from luxury ryokans and cultural pilgrimages to foodie feasts, proving that the country's post-pandemic allure isn't just a fleeting cherry blossom but a deeply rooted (and highly lucrative) seasonal phenomenon.

Sources & References

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