Key Takeaways
- Japan's overall food and beverage market size reached 123.5 trillion yen in fiscal year 2022, marking a 4.2% increase from the previous year driven by post-pandemic recovery.
- The restaurant sector within Japan's F&B industry generated 28.7 trillion yen in sales in 2022, up 15.3% year-over-year.
- Convenience store F&B sales in Japan hit 5.1 trillion yen in 2023, accounting for 42% of total sales.
- Average household expenditure on F&B was 75,000 yen monthly in 2023.
- Per capita food consumption in Japan was 52.6 kg annually for meat in 2022.
- 68% of Japanese consumers prefer domestic products in F&B purchases in 2023 survey.
- Japan's rice production totaled 7.3 million tons in fiscal 2022.
- Beef production reached 320,000 tons in 2023, 60% Wagyu.
- Milk production volume was 7.1 million tons in fiscal 2022.
- Japan's F&B sector employed 22.5 million people in 2023, 35% of workforce.
- Food manufacturing employment at 1.8 million workers in 2023.
- Convenience store staff numbered 2.3 million full/part-time in 2023.
- Japan's F&B exports reached 1.51 trillion yen in 2023, up 9.8%.
- Food imports totaled 10.2 trillion yen in fiscal 2022.
- Beef import volume 540,000 tons in 2023, 80% from Australia.
Japan's F&B industry grows robustly across all sectors as consumer habits evolve post-pandemic.
Consumer Expenditure
- Average household expenditure on F&B was 75,000 yen monthly in 2023.
- Per capita food consumption in Japan was 52.6 kg annually for meat in 2022.
- 68% of Japanese consumers prefer domestic products in F&B purchases in 2023 survey.
- Annual alcohol consumption per capita reached 32.5 liters in 2022.
- 45% of meals consumed out-of-home in urban Japan in 2023.
- Soft drink consumption averaged 45 liters per capita yearly in 2022.
- Rice consumption per capita dropped to 50.4 kg in fiscal 2022.
- 72% of consumers aged 20-39 buy snacks weekly in 2023.
- Household F&B spending rose 3.1% to 1.02 million yen annually in 2023.
- 55% increase in plant-based food purchases post-2020 among millennials.
- Coffee consumption per capita at 3.2 kg annually in 2023.
- 61% of Japanese prioritize health labels in F&B buying in 2023.
- Tea consumption averages 1.2 kg per capita yearly, green tea 70%.
- 38% of expenditure on dining out recovered to pre-COVID levels in 2023.
- Online F&B grocery spending up 25% to 12% of total in 2023.
- Seafood consumption per capita 24.8 kg in 2022.
- Vegetable intake averages 270g daily per person in 2023 survey.
- 49% of consumers buy low-sugar beverages in 2023.
- Annual confectionery spend per household 25,000 yen in 2022.
Consumer Expenditure Interpretation
Employment and Workforce
- Japan's F&B sector employed 22.5 million people in 2023, 35% of workforce.
- Food manufacturing employment at 1.8 million workers in 2023.
- Convenience store staff numbered 2.3 million full/part-time in 2023.
- Supermarket F&B workforce 3.2 million in fiscal 2022.
- Beverage production employees 450,000 in 2023.
- Agriculture-related F&B jobs 1.9 million farmers/processors.
- Hotel F&B staff 850,000 post-recovery in 2023.
- Food delivery riders grew to 1.2 million in 2023.
- Part-time workers in F&B at 12.4 million, 55% female.
- Average F&B wage 280,000 yen monthly in 2023.
- 28% labor shortage in restaurants reported in 2023 survey.
- Vending machine operators employ 150,000 nationwide.
- Seafood processing workforce 320,000 in 2022.
- Dairy farm workers 180,000 in fiscal 2023.
- Bakery and confectionery jobs 650,000 employees.
- F&B R&D staff increased 15% to 120,000 in 2023.
- School lunch preparers 250,000 nationwide.
- Export-oriented F&B firms employ 950,000 workers.
Employment and Workforce Interpretation
Market Size and Revenue
- Japan's overall food and beverage market size reached 123.5 trillion yen in fiscal year 2022, marking a 4.2% increase from the previous year driven by post-pandemic recovery.
- The restaurant sector within Japan's F&B industry generated 28.7 trillion yen in sales in 2022, up 15.3% year-over-year.
- Convenience store F&B sales in Japan hit 5.1 trillion yen in 2023, accounting for 42% of total sales.
- Japan's packaged food market was valued at 18.2 trillion yen in 2023, with a CAGR of 2.8% from 2018-2023.
- Beverage market in Japan stood at 12.4 trillion yen in 2022, led by soft drinks at 40% share.
- Food delivery services revenue reached 1.8 trillion yen in 2023, growing 22% annually.
- Supermarket F&B sales totaled 42.3 trillion yen in fiscal 2022, with fresh foods at 55%.
- Japan's craft beer market expanded to 45 billion yen in 2023, up 18% from 2022.
- Ready-to-eat meal market (bento etc.) valued at 8.9 trillion yen in 2022.
- Alcoholic beverages wholesale market size was 6.7 trillion yen in 2023.
- Japan's F&B e-commerce sales surged to 4.2 trillion yen in 2023, 28% growth.
- Confectionery market reached 3.1 trillion yen in 2022, with chocolate at 35%.
- Dairy products market size hit 5.6 trillion yen in fiscal 2023.
- Japan's instant noodles market was 1.05 trillion yen in 2023 sales.
- Pet food market, part of F&B, valued at 2.4 trillion yen in 2023.
- Functional food market grew to 1.2 trillion yen in 2022.
- Japan's F&B industry contributed 2.1% to GDP in 2022, equating to 120 trillion yen.
- Hotel F&B revenue recovered to 1.9 trillion yen in 2023.
- School meal service market size at 0.65 trillion yen annually.
- Japan's F&B vending machine sales totaled 6.8 trillion yen in 2022.
Market Size and Revenue Interpretation
Production Volumes
- Japan's rice production totaled 7.3 million tons in fiscal 2022.
- Beef production reached 320,000 tons in 2023, 60% Wagyu.
- Milk production volume was 7.1 million tons in fiscal 2022.
- Soybean processing output hit 3.8 million tons for tofu/miso in 2022.
- Chicken meat production 2.6 million tons annually in 2023.
- Apple harvest volume 850,000 tons in 2022 season.
- Beer production totaled 3.9 billion liters in 2023.
- Sake production volume 360,000 kiloliters in fiscal 2022.
- Instant noodle production 5.6 billion packs in 2023.
- Green tea leaf production 82,000 tons in 2022.
- Pork production 1.25 million tons in fiscal 2023.
- Processed cheese output 280,000 tons annually.
- Wheat flour milling capacity 5.2 million tons yearly.
- Seafood aquaculture production 1.3 million tons in 2022.
- Strawberry production volume 160,000 tons in 2023.
- Soy sauce production 550,000 kiloliters in fiscal 2022.
- Bottled water production 4.2 billion liters in 2023.
- Ramen noodle production 1.8 billion servings yearly.
- Citrus fruit production 2.9 million tons, mandarin 80%.
- Yogurt production 1.1 million tons in 2022.
Production Volumes Interpretation
Trade and Exports
- Japan's F&B exports reached 1.51 trillion yen in 2023, up 9.8%.
- Food imports totaled 10.2 trillion yen in fiscal 2022.
- Beef import volume 540,000 tons in 2023, 80% from Australia.
- Soybean imports hit 3.4 million tons annually.
- Wine imports valued at 140 billion yen in 2023.
- Processed food exports grew 12% to 600 billion yen in 2023.
- Seafood exports reached 500 billion yen, China main market.
- Coffee bean imports 450,000 tons in fiscal 2022.
- Ramen exports surged to 80 billion yen in 2023.
- Sake exports 45 billion yen, up 15% yearly.
- Wheat imports 5.6 million tons for flour production.
- Dairy product imports 800,000 tons milk equivalent.
- Confectionery exports 250 billion yen to Asia.
- Vegetable imports from China 2.1 million tons.
- Functional foods exported 150 billion yen in 2023.
- Pork imports 1.0 million tons, US 50% share.
- Tea imports 50,000 tons, mainly black tea.
- Instant noodle exports 1.2 billion packs overseas.
- Craft beer exports doubled to 10 billion yen.
- Frozen food trade balance positive at 100 billion yen.
- Chocolate imports 100,000 tons annually.
- Japan F&B trade deficit narrowed to 8.5 trillion yen in 2023.
Trade and Exports Interpretation
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