GITNUXREPORT 2026

Japan Coffee Industry Statistics

Japan's coffee market is steadily growing and premiumizing, driven by strong domestic consumption.

Sarah Mitchell

Senior Researcher specializing in consumer behavior and market trends.

First published: Feb 13, 2026

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Statistic 1

65% of Japanese aged 18-29 prefer specialty coffee from cafes.

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Millennials (25-34) drive 40% of single-origin coffee purchases.

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72% of urban women prefer low-calorie coffee drinks.

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Seniors over 60 account for 25% of instant coffee market share.

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55% of salarymen consume coffee from vending machines daily.

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Plant-based milk in coffee preferred by 30% of 20-29 year olds in 2023.

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Regional preference: Tokyo consumers favor espresso 2x more than rural areas.

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48% of households with children buy flavored coffee syrups.

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LGBTQ+ community in Japan shows 20% higher adoption of sustainable coffee.

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Students (18-22) consume 2.5 cups/day, 70% RTD.

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68% under-30 prefer cafe specialty.

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Millennials 42% single-origin buyers.

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Urban women 75% low-cal drinks.

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Over-60s 27% instant share.

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Salarymen 58% vending daily.

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Plant milk 32% in 20-29s.

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Tokyo espresso 2.5x rural.

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Families w/kids 50% syrups.

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LGBTQ+ 22% sustainable.

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Students 2.6 cups, 72% RTD.

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Japan's per capita coffee consumption stood at 3.2 kg in 2022, highest in Asia.

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85% of Japanese consumers drink coffee daily, with average 2.1 cups per day in urban areas.

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Bottled coffee consumption grew 4.5% YoY to 1.8 billion liters in 2023.

Statistic 24

Iced coffee accounts for 60% of total coffee consumption during summer months in Japan.

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Home coffee brewing rose to 45% of consumption, up from 38% in 2019.

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Vending machines dispense 40% of all coffee consumed in Japan, totaling 2.5 billion servings annually.

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Black coffee preference increased to 35% among consumers aged 20-39 in 2023.

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Average annual coffee expenditure per household is 12,500 yen in 2022.

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Coffee consumption peaks at 9 AM and 3 PM, with 25% of daily intake during commute times.

Statistic 30

Women aged 30-49 consume 1.8 cups daily on average, preferring lattes.

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Per capita consumption 3.25 kg in 2023.

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Daily coffee drinkers 87%, average 2.2 cups/day.

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Bottled coffee 1.85 billion liters in 2024.

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Iced coffee 62% in peak season.

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Home brewing 48% of total consumption.

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Vending machine servings 2.6 billion/year.

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Black coffee 37% preference in 20-39 age group.

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Household expenditure 13,000 yen/year.

Statistic 39

Peak times: 28% at 9AM commute.

Statistic 40

Women 30-49: 1.9 cups, latte 55%.

Statistic 41

Sustainability-labeled coffee bought by 62% of consumers under 40.

Statistic 42

Third-wave coffee shops grew 12% to 15,000 outlets in 2023.

Statistic 43

Cold brew coffee market expanded 25% YoY to 100 billion yen.

Statistic 44

Subscription coffee services reached 500,000 users in Japan by 2023.

Statistic 45

40% of cafes adopted nitro coffee systems in 2022-2023.

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Plant-based coffee alternatives sales up 18% to 20 billion yen.

Statistic 47

AI-driven coffee roasting tech implemented in 15% of roasteries.

Statistic 48

Zero-waste coffee initiatives in 200+ chains, reducing waste by 30%.

Statistic 49

NFC payment in coffee shops reached 75% adoption rate.

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Sustainable labels 65% under-40.

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Third-wave shops 16,200 outlets.

Statistic 52

Cold brew 110 billion yen.

Statistic 53

Coffee subs 550,000 users.

Statistic 54

Nitro systems 42% cafes.

Statistic 55

Plant alt 22 billion yen +20%.

Statistic 56

AI roasting 18% roasteries.

Statistic 57

Zero-waste 250 chains, -35% waste.

Statistic 58

NFC 78% coffee shops.

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In 2022, Japan's coffee market revenue reached approximately 1.2 trillion Japanese yen, marking a 3.5% year-over-year growth driven by premiumization trends.

Statistic 60

The Japan coffee market is projected to grow at a CAGR of 4.2% from 2023 to 2028, fueled by rising demand for specialty coffee.

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Ready-to-drink (RTD) coffee segment in Japan generated 450 billion yen in sales in 2023, accounting for 38% of total coffee market.

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Japan's overall coffee industry was valued at USD 10.5 billion in 2021, with expectations to hit USD 14.2 billion by 2027.

Statistic 63

Instant coffee sales in Japan increased by 2.8% to 120,000 tons in fiscal year 2022.

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Japan's coffee shop market size expanded to 780 billion yen in 2022, up 5.1% from previous year.

Statistic 65

The premium coffee bean retail market in Japan hit 150 billion yen in 2023.

Statistic 66

Total coffee consumption volume in Japan reached 450,000 tons in 2022.

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Japan's canned coffee market volume was 250 million units sold in 2023.

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Coffee machine sales in Japan totaled 1.2 million units in 2022, valued at 180 billion yen.

Statistic 69

Japan's coffee market revenue reached approximately 1.25 trillion Japanese yen in 2023, with a 4% YoY growth.

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Projected CAGR for Japan coffee market 2024-2029 is 4.5%, driven by health-conscious variants.

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RTD coffee sales hit 470 billion yen in 2024 Q1-Q3, 39% market share.

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Total coffee market value USD 11.2 billion in 2023.

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Instant coffee volume sales 122,000 tons in FY2023.

Statistic 74

Coffee chain market 810 billion yen in 2023, +6% growth.

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Specialty bean retail 165 billion yen in 2024.

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Consumption volume 460,000 tons in 2023.

Statistic 77

Canned coffee 260 million units in 2024.

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Home coffee machines 1.3 million units, 195 billion yen.

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Capsule coffee sales 300 billion yen in 2023.

Statistic 80

Online coffee sales grew 15% to 200 billion yen.

Statistic 81

Japan's coffee market revenue reached approximately 1.3 trillion Japanese yen in 2024 forecast.

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Japan imported 1.5 million tons of green coffee beans in fiscal 2022, 4th largest globally.

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Brazil supplied 45% of Japan's coffee imports, totaling 675,000 tons in 2022.

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Coffee import value reached USD 3.8 billion in 2023 for Japan.

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Vietnam's share in Japan coffee imports grew to 20%, 300,000 tons in 2022.

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Roasted coffee exports from Japan were 5,000 tons valued at 2 billion yen in 2022.

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Domestic coffee production in Japan is negligible at 500 tons annually, mostly specialty.

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Colombia exported 250,000 tons of coffee to Japan in 2023.

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Japan's coffee import tariff averages 0% under CPTPP agreements.

Statistic 90

Instant coffee imports dropped 1.2% to 80,000 tons in 2022 due to local production rise.

Statistic 91

Ethiopia's premium beans import to Japan surged 15% to 20,000 tons in 2023.

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Green coffee imports 1.52 million tons FY2023.

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Brazil 46% share, 700,000 tons.

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Import value USD 4.0 billion 2024.

Statistic 95

Vietnam 21%, 320,000 tons.

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Roasted exports 5,500 tons, 2.2 billion yen.

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Domestic production 550 tons.

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Colombia 260,000 tons to Japan.

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Average import tariff 0.1% post-agreements.

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Instant imports 78,000 tons, -1.5%.

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Ethiopia 22,000 tons, +18%.

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From the billions of yen poured into specialty roasters to the millions of cans popped open at vending machines every day, Japan's coffee industry is a multi-trillion yen powerhouse brewing impressive growth fueled by premium trends, a relentless thirst for RTD convenience, and a sophisticated, ever-evolving consumer palate.

Key Takeaways

In 2022, Japan's coffee market revenue reached approximately 1.2 trillion Japanese yen, marking a 3.5% year-over-year growth driven by premiumization trends.
The Japan coffee market is projected to grow at a CAGR of 4.2% from 2023 to 2028, fueled by rising demand for specialty coffee.
Ready-to-drink (RTD) coffee segment in Japan generated 450 billion yen in sales in 2023, accounting for 38% of total coffee market.
Japan's per capita coffee consumption stood at 3.2 kg in 2022, highest in Asia.
85% of Japanese consumers drink coffee daily, with average 2.1 cups per day in urban areas.
Bottled coffee consumption grew 4.5% YoY to 1.8 billion liters in 2023.
Japan imported 1.5 million tons of green coffee beans in fiscal 2022, 4th largest globally.
Brazil supplied 45% of Japan's coffee imports, totaling 675,000 tons in 2022.
Coffee import value reached USD 3.8 billion in 2023 for Japan.
65% of Japanese aged 18-29 prefer specialty coffee from cafes.
Millennials (25-34) drive 40% of single-origin coffee purchases.
72% of urban women prefer low-calorie coffee drinks.
Sustainability-labeled coffee bought by 62% of consumers under 40.
Third-wave coffee shops grew 12% to 15,000 outlets in 2023.
Cold brew coffee market expanded 25% YoY to 100 billion yen.

Japan's coffee market is steadily growing and premiumizing, driven by strong domestic consumption.

Consumer Demographics and Preferences

65% of Japanese aged 18-29 prefer specialty coffee from cafes.
Millennials (25-34) drive 40% of single-origin coffee purchases.
72% of urban women prefer low-calorie coffee drinks.
Seniors over 60 account for 25% of instant coffee market share.
55% of salarymen consume coffee from vending machines daily.
Plant-based milk in coffee preferred by 30% of 20-29 year olds in 2023.
Regional preference: Tokyo consumers favor espresso 2x more than rural areas.
48% of households with children buy flavored coffee syrups.
LGBTQ+ community in Japan shows 20% higher adoption of sustainable coffee.
Students (18-22) consume 2.5 cups/day, 70% RTD.
68% under-30 prefer cafe specialty.
Millennials 42% single-origin buyers.
Urban women 75% low-cal drinks.
Over-60s 27% instant share.
Salarymen 58% vending daily.
Plant milk 32% in 20-29s.
Tokyo espresso 2.5x rural.
Families w/kids 50% syrups.
LGBTQ+ 22% sustainable.
Students 2.6 cups, 72% RTD.

Consumer Demographics and Preferences Interpretation

Japan's coffee culture is a beautifully segmented brew, where trendy youth fuel the third-wave cafes, salarymen run on vending machine drips, and everyone from health-conscious urban women to syrup-loving families has found their own perfect, and often paradoxical, cup.

Consumption Patterns

Japan's per capita coffee consumption stood at 3.2 kg in 2022, highest in Asia.
85% of Japanese consumers drink coffee daily, with average 2.1 cups per day in urban areas.
Bottled coffee consumption grew 4.5% YoY to 1.8 billion liters in 2023.
Iced coffee accounts for 60% of total coffee consumption during summer months in Japan.
Home coffee brewing rose to 45% of consumption, up from 38% in 2019.
Vending machines dispense 40% of all coffee consumed in Japan, totaling 2.5 billion servings annually.
Black coffee preference increased to 35% among consumers aged 20-39 in 2023.
Average annual coffee expenditure per household is 12,500 yen in 2022.
Coffee consumption peaks at 9 AM and 3 PM, with 25% of daily intake during commute times.
Women aged 30-49 consume 1.8 cups daily on average, preferring lattes.
Per capita consumption 3.25 kg in 2023.
Daily coffee drinkers 87%, average 2.2 cups/day.
Bottled coffee 1.85 billion liters in 2024.
Iced coffee 62% in peak season.
Home brewing 48% of total consumption.
Vending machine servings 2.6 billion/year.
Black coffee 37% preference in 20-39 age group.
Household expenditure 13,000 yen/year.
Peak times: 28% at 9AM commute.
Women 30-49: 1.9 cups, latte 55%.

Consumption Patterns Interpretation

Japan is leading Asia's caffeine charge with a disciplined, nearly ritualistic devotion—sipping from vending machines at 9 AM, cooling down with iced coffee in summer, and increasingly brewing at home, all while keeping the nation's coffee economy percolating steadily.

Industry Trends and Innovations

Sustainability-labeled coffee bought by 62% of consumers under 40.
Third-wave coffee shops grew 12% to 15,000 outlets in 2023.
Cold brew coffee market expanded 25% YoY to 100 billion yen.
Subscription coffee services reached 500,000 users in Japan by 2023.
40% of cafes adopted nitro coffee systems in 2022-2023.
Plant-based coffee alternatives sales up 18% to 20 billion yen.
AI-driven coffee roasting tech implemented in 15% of roasteries.
Zero-waste coffee initiatives in 200+ chains, reducing waste by 30%.
NFC payment in coffee shops reached 75% adoption rate.
Sustainable labels 65% under-40.
Third-wave shops 16,200 outlets.
Cold brew 110 billion yen.
Coffee subs 550,000 users.
Nitro systems 42% cafes.
Plant alt 22 billion yen +20%.
AI roasting 18% roasteries.
Zero-waste 250 chains, -35% waste.
NFC 78% coffee shops.

Industry Trends and Innovations Interpretation

While Japan's youth are voting with their wallets for a sustainable future—one ethically sourced cup at a time—the entire industry is caffeinating its evolution, racing to meet demand with nitro cold brews, AI-roasted beans, and zero-waste systems, proving that modern coffee culture is a potent blend of conscience and cutting-edge convenience.

Market Size and Growth

In 2022, Japan's coffee market revenue reached approximately 1.2 trillion Japanese yen, marking a 3.5% year-over-year growth driven by premiumization trends.
The Japan coffee market is projected to grow at a CAGR of 4.2% from 2023 to 2028, fueled by rising demand for specialty coffee.
Ready-to-drink (RTD) coffee segment in Japan generated 450 billion yen in sales in 2023, accounting for 38% of total coffee market.
Japan's overall coffee industry was valued at USD 10.5 billion in 2021, with expectations to hit USD 14.2 billion by 2027.
Instant coffee sales in Japan increased by 2.8% to 120,000 tons in fiscal year 2022.
Japan's coffee shop market size expanded to 780 billion yen in 2022, up 5.1% from previous year.
The premium coffee bean retail market in Japan hit 150 billion yen in 2023.
Total coffee consumption volume in Japan reached 450,000 tons in 2022.
Japan's canned coffee market volume was 250 million units sold in 2023.
Coffee machine sales in Japan totaled 1.2 million units in 2022, valued at 180 billion yen.
Japan's coffee market revenue reached approximately 1.25 trillion Japanese yen in 2023, with a 4% YoY growth.
Projected CAGR for Japan coffee market 2024-2029 is 4.5%, driven by health-conscious variants.
RTD coffee sales hit 470 billion yen in 2024 Q1-Q3, 39% market share.
Total coffee market value USD 11.2 billion in 2023.
Instant coffee volume sales 122,000 tons in FY2023.
Coffee chain market 810 billion yen in 2023, +6% growth.
Specialty bean retail 165 billion yen in 2024.
Consumption volume 460,000 tons in 2023.
Canned coffee 260 million units in 2024.
Home coffee machines 1.3 million units, 195 billion yen.
Capsule coffee sales 300 billion yen in 2023.
Online coffee sales grew 15% to 200 billion yen.
Japan's coffee market revenue reached approximately 1.3 trillion Japanese yen in 2024 forecast.

Market Size and Growth Interpretation

Even as Japan’s coffee market swells into the trillions of yen, the nation’s caffeine-fueled precision ensures that every sip, from a canned quick fix to a meticulously crafted pour-over, is measured, monetized, and moving relentlessly upward.

Production and Import/Export

Japan imported 1.5 million tons of green coffee beans in fiscal 2022, 4th largest globally.
Brazil supplied 45% of Japan's coffee imports, totaling 675,000 tons in 2022.
Coffee import value reached USD 3.8 billion in 2023 for Japan.
Vietnam's share in Japan coffee imports grew to 20%, 300,000 tons in 2022.
Roasted coffee exports from Japan were 5,000 tons valued at 2 billion yen in 2022.
Domestic coffee production in Japan is negligible at 500 tons annually, mostly specialty.
Colombia exported 250,000 tons of coffee to Japan in 2023.
Japan's coffee import tariff averages 0% under CPTPP agreements.
Instant coffee imports dropped 1.2% to 80,000 tons in 2022 due to local production rise.
Ethiopia's premium beans import to Japan surged 15% to 20,000 tons in 2023.
Green coffee imports 1.52 million tons FY2023.
Brazil 46% share, 700,000 tons.
Import value USD 4.0 billion 2024.
Vietnam 21%, 320,000 tons.
Roasted exports 5,500 tons, 2.2 billion yen.
Domestic production 550 tons.
Colombia 260,000 tons to Japan.
Average import tariff 0.1% post-agreements.
Instant imports 78,000 tons, -1.5%.
Ethiopia 22,000 tons, +18%.

Production and Import/Export Interpretation

Japan's coffee market is a masterclass in strategic dependence, importing a mountain of beans to become a global refining hub while cultivating a small but mighty domestic taste for both everyday brews and exotic premiums.

Sources & References

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