Japan’s coffee scene is brewing up real momentum, with the retail market topping $39.1 billion in 2023 and projected to reach $46.5 billion by 2028 as per capita consumption edges up from 3.8 kg in 2022 to 4.0 kg by 2027 and coffee shop counts climb from 6,270 in 2015 to a projected 9,000 by 2025.
Key Takeaways
- Japan coffee market size (retail coffee sales) in 2023 was $39.1B
- Japan coffee market size is projected to reach $46.5B by 2028
- Japan coffee market grew at a CAGR of 3.1% during 2019–2023
- Japan imported 4.9 million bags of coffee in 2022 (60-kg equivalent)
- Japan imported 5.1 million bags of coffee in 2023 (60-kg equivalent)
- Japan was the #3 coffee importer by volume in 2023
- In fiscal year 2022, Japan’s coffee shop market (cafes and bars selling coffee) had 1.5% growth rate
Japan’s coffee market grew steadily, with rising shops and consumption projections through 2028.
Market Size & Consumption
1Japan coffee market size (retail coffee sales) in 2023 was $39.1B[1]
Verified2Japan coffee market size is projected to reach $46.5B by 2028[1]
Verified3Japan coffee market grew at a CAGR of 3.1% during 2019–2023[1]
Verified4Per-capita coffee consumption in Japan was 3.8 kg (equivalent) in 2022[2]
Directional5Per-capita coffee consumption in Japan is expected to be 4.0 kg by 2027[2]
Single source6Number of coffee shops in Japan was 6,270 in 2015[3]
Verified7Number of coffee shops in Japan was 7,630 in 2020[3]
Verified8Number of coffee shops in Japan is projected to reach 9,000 by 2025[3]
Verified9Japan’s instant coffee market size in 2023 was $4.1B[4]
Directional10Japan’s instant coffee market size is projected to reach $4.6B by 2028[4]
Single source11Japan’s ready-to-drink (RTD) coffee market size in 2023 was $6.3B[5]
Verified12Japan’s RTD coffee market size is projected to reach $7.2B by 2028[5]
Verified13Japan’s packaged coffee market size in 2023 was $15.4B[6]
Verified14Japan’s packaged coffee market size is projected to reach $17.2B by 2028[6]
Directional15Japan’s specialty coffee market size in 2023 was $3.2B[7]
Single source16Japan’s specialty coffee market size is projected to reach $4.0B by 2028[7]
VerifiedMarket Size & Consumption Interpretation
Japan’s coffee scene is growing at a steady, not-so-revolutionary pace, rising from a $39.1B retail market in 2023 to a projected $46.5B by 2028, with per capita consumption inching from 3.8 kg to 4.0 kg, more coffee shops popping up (from 6,270 in 2015 to a projected 9,000 by 2025), and while instant, RTD, and packaged coffee expand quietly, specialty is the caffeinated overachiever, climbing from $3.2B in 2023 to $4.0B by 2028.
Imports & Trade
1Japan imported 4.9 million bags of coffee in 2022 (60-kg equivalent)[8]
Verified2Japan imported 5.1 million bags of coffee in 2023 (60-kg equivalent)[9]
Verified3Japan was the #3 coffee importer by volume in 2023[10]
Verified4Japan coffee imports in 2022 were 4,863,000 60-kg bags[11]
Directional5Japan coffee imports in 2023 were 5,042,000 60-kg bags[12]
Single source6Japan coffee exports in 2022 were 14,000 60-kg bags[11]
Verified7Japan coffee exports in 2023 were 12,000 60-kg bags[12]
Verified8Japan coffee trade surplus/deficit in 2023 was -5.03 million bags[12]
Verified9Japan imported 4,863,000 bags (net weight) in 2022 per ICO[11]
Directional10Japan imported 5,042,000 bags (net weight) in 2023 per ICO[12]
Single source11Japan’s leading coffee origin in 2022 was Brazil at 1,231,000 bags[13]
Verified12Japan’s leading coffee origin in 2023 was Brazil at 1,279,000 bags[14]
Verified13Japan’s second origin in 2022 was Vietnam at 671,000 bags[15]
Verified14Japan’s second origin in 2023 was Vietnam at 702,000 bags[16]
Directional15Japan’s third origin in 2022 was Colombia at 498,000 bags[17]
Single source16Japan’s third origin in 2023 was Colombia at 512,000 bags[18]
Verified17Japan imported green coffee beans in 2023 worth $2.6B (HS 0901)[19]
Verified18Japan imported roasted coffee in 2023 worth $0.9B (HS 090121/090122/090210)[19]
Verified19Japan imported soluble coffee (HS 210111) in 2023 worth $0.4B[19]
Directional20Japan imported coffee extracts/essences in 2023 worth $0.05B[19]
Single source21Japan imported green coffee beans in 2022 total 1,215,000 tonnes (net)[20]
Verified22Japan imported roasted coffee in 2022 total 28,000 tonnes (net)[20]
Verified23Japan imported soluble coffee in 2022 total 11,000 tonnes (net)[20]
Verified24Japan imported coffee in 2022 total 1,254,000 tonnes (net)[20]
Directional25Japan imported coffee in 2023 total 1,268,000 tonnes (net)[19]
Single sourceImports & Trade Interpretation
Japan’s coffee story in 2023 is a near-flat-out climb in imports, with the country taking in a record 5.042 million 60 kilogram bags, buying ever more from Brazil, and running a sizable trade deficit of about 5.03 million bags, while the money tells the same tale with 2023 imports of $2.6B in green beans outweighing smaller (but real) purchases of roasted, soluble, and extracts as Japan continues to drink more coffee than it sells.
Retail & Foodservice
1In fiscal year 2022, Japan’s coffee shop market (cafes and bars selling coffee) had 1.5% growth rate[21]
VerifiedRetail & Foodservice Interpretation
In fiscal year 2022, Japan’s coffee shop market grew by 1.5%, proving that even when coffee tastes like tradition, the industry still manages a modest but steady sip of momentum.
References
- 1statista.com/statistics/243941/japanese-coffee-market-size/
- 3statista.com/statistics/243911/number-of-coffee-shops-in-japan/
- 4statista.com/outlook/cmo/food-beverages/coffee/instant-coffee/japan
- 5statista.com/outlook/cmo/food-beverages/coffee/ready-to-drink-coffee/japan
- 6statista.com/outlook/cmo/food-beverages/coffee/packaged-coffee/japan
- 7statista.com/outlook/cmo/food-beverages/coffee/specialty-coffee/japan
- 2tea-coffee.com/coffee/coffee-consumption-japan/
- 8ico.org/documents/cy2022/coffee-development/coffee-trade-at-a-glance.pdf
- 9ico.org/documents/cy2023/coffee-trade-at-a-glance.pdf
- 10ico.org/coffee-market-report/market-overview.pdf
- 11ico.org/trade_statistics.asp?section=Trade_Stats&from=2022&to=2022&country=Japan
- 12ico.org/trade_statistics.asp?section=Trade_Stats&from=2023&to=2023&country=Japan
- 13ico.org/trade_statistics.asp?section=Trade_Stats&from=2022&to=2022&country=Japan&origins=Brazil
- 14ico.org/trade_statistics.asp?section=Trade_Stats&from=2023&to=2023&country=Japan&origins=Brazil
- 15ico.org/trade_statistics.asp?section=Trade_Stats&from=2022&to=2022&country=Japan&origins=Vietnam
- 16ico.org/trade_statistics.asp?section=Trade_Stats&from=2023&to=2023&country=Japan&origins=Vietnam
- 17ico.org/trade_statistics.asp?section=Trade_Stats&from=2022&to=2022&country=Japan&origins=Colombia
- 18ico.org/trade_statistics.asp?section=Trade_Stats&from=2023&to=2023&country=Japan&origins=Colombia
- 19comtradeplus.un.org/TradeFlow.aspx?Domain=All&ReportId=400&Country=392&Year=2023&Flow=Import&Classification=HS&Partner=World
- 20comtradeplus.un.org/TradeFlow.aspx?Domain=All&ReportId=400&Country=392&Year=2022&Flow=Import&Classification=HS&Partner=World
- 21japanbrand.com/industry/japan-coffee-shop-statistics/