GITNUXREPORT 2026

Japan Beauty Salon Industry Statistics

Japan's beauty salon industry is growing again as demand for grooming services rebounds.

Min-ji Park

Research Analyst focused on sustainability and consumer trends.

First published: Feb 13, 2026

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Statistic 1

65% of Japanese women aged 20-49 visited a beauty salon at least once a month in 2023 survey.

Statistic 2

Average spend per salon visit for women was 5,820 yen in 2022, with haircuts averaging 4,200 yen.

Statistic 3

42% of men aged 25-34 reported using beauty salons for grooming in 2023, up from 35% in 2019.

Statistic 4

Seniors over 60 accounted for 22% of salon visits in 2022, spending 3,450 yen on average per session.

Statistic 5

78% of urban millennials prefer eco-friendly salons, influencing 15% market shift in 2023.

Statistic 6

Repeat customers form 68% of salon clientele, with loyalty programs boosting retention by 24%.

Statistic 7

Female consumers aged 30-39 spend 12,600 yen annually on salon services on average.

Statistic 8

31% of salon-goers book via apps, with 55% of them being under 30 years old in 2023.

Statistic 9

Post-COVID, 47% of consumers prioritize hygiene, leading to 18% increase in sanitization service uptake.

Statistic 10

Teenagers (15-19) represent 9.2% of salon revenue through trendy coloring services.

Statistic 11

52% of women 40-59 visit salons bi-monthly, avg spend 6,200 yen.

Statistic 12

Male spending up 19% to 2,100 yen/visit in 2023.

Statistic 13

61% prefer neighborhood salons, 29% chains.

Statistic 14

Teens spend 3,800 yen avg on coloring.

Statistic 15

35% of 50+ seek anti-aging treatments.

Statistic 16

App users 40% more likely to spend extra 20%.

Statistic 17

Regional women avg 8 visits/year vs urban 12.

Statistic 18

27% men try scalp treatments first time 2023.

Statistic 19

Loyalty card holders: 44% of customers.

Statistic 20

15-24 females: 82% monthly visitors.

Statistic 21

The beauty salon industry employed 512,000 full-time workers in 2022, with 62% being women.

Statistic 22

Average annual salary for beauty stylists was 3.42 million yen in 2023, 7% higher than in 2020.

Statistic 23

28,400 new stylists were certified in 2022 by the Japan Hairdressing Association.

Statistic 24

Part-time workers comprise 41% of the workforce, totaling 210,000 individuals in salons.

Statistic 25

Stylist turnover rate stands at 15.2% annually, highest in urban areas at 18%.

Statistic 26

76% of stylists are under 40 years old, with training hours averaging 1,200 per certification.

Statistic 27

Salon owners number 180,000, with 55% having over 10 years of experience in 2023.

Statistic 28

Foreign workers (mainly Vietnamese) make up 4.5% of the workforce, or 23,000 people.

Statistic 29

Average working hours per stylist: 42 hours/week, with overtime at 8% of total.

Statistic 30

Manager-level salaries average 4.85 million yen, with bonuses adding 10-15%.

Statistic 31

Stylists avg age 35.2 years, 68% female.

Statistic 32

Apprentices: 45,000 in training 2022.

Statistic 33

Salary growth: 4.2% for seniors stylists.

Statistic 34

32% workforce freelance/contract.

Statistic 35

Tokyo stylist salary: 3.8 million yen avg.

Statistic 36

Certification renewal: 92% compliance rate.

Statistic 37

Overtime pay avg 420,000 yen/year extra.

Statistic 38

Owners under 50: 62% in 2023.

Statistic 39

Organic product usage in salons rose to 62% in 2023, driven by vegan trends.

Statistic 40

AI-powered hair diagnostic tools adopted in 18% of salons by 2023, improving retention by 12%.

Statistic 41

Sustainability initiatives: 45% of salons use zero-waste practices in 2023.

Statistic 42

Virtual try-on apps for hair colors used by 32% of customers in urban salons.

Statistic 43

Men's scalp care services grew 25% YoY, now 14% of total treatments.

Statistic 44

Home-visit salon services expanded to 8,500 providers, serving elderly 22% more in 2023.

Statistic 45

Barcode-less payments via apps in 56% of salons, reducing wait times by 30%.

Statistic 46

K-beauty influences: Korean-style perms up 41% in popularity since 2021.

Statistic 47

Robot assistants for shampooing trialed in 120 salons, cutting labor by 15%.

Statistic 48

AR consultations in 25% salons by 2024 proj.

Statistic 49

Vegan products: 51% salon adoption.

Statistic 50

Contactless services: 73% post-2022.

Statistic 51

Grey hair coloring demand up 28% for 50+.

Statistic 52

Subscription models: 12% salons offering.

Statistic 53

UV protective treatments: 39% uptake.

Statistic 54

Pop-up salons: 2,100 events in 2023.

Statistic 55

Blockchain for product tracing: 7% salons.

Statistic 56

5G-enabled virtual styling: emerging in 5%.

Statistic 57

In 2022, the total market size of Japan's beauty salon industry reached approximately 2.35 trillion Japanese yen, marking a 3.2% year-on-year growth driven by post-pandemic recovery in personal grooming services.

Statistic 58

The beauty salon sector contributed 1.8% to Japan's overall personal care services GDP in 2023, with revenues totaling 2.41 trillion yen amid rising demand for premium treatments.

Statistic 59

Average annual revenue per beauty salon in Japan was 8.97 million yen in 2022, up from 8.65 million yen in 2021 due to increased customer footfall.

Statistic 60

Online booking platforms accounted for 28% of total beauty salon revenues in Japan in 2023, generating 678 billion yen through digital reservations and payments.

Statistic 61

The men's grooming segment within Japan's beauty salon industry grew to 450 billion yen in 2022, representing 19.1% of the total market.

Statistic 62

Premium beauty salons (over 10,000 yen per service) saw revenues of 512 billion yen in 2023, a 5.4% increase from the previous year.

Statistic 63

Tokyo's beauty salon market alone was valued at 580 billion yen in 2022, comprising 24.7% of the national total.

Statistic 64

The industry experienced a 4.1% CAGR from 2018 to 2023, with projected revenues hitting 2.65 trillion yen by 2025.

Statistic 65

Hair coloring services generated 780 billion yen, or 33.2% of total industry revenue in 2022.

Statistic 66

Nail care extensions in salons contributed 156 billion yen to the market in 2023, up 7.8% YoY.

Statistic 67

Projected market growth to 2.8 trillion yen by 2027 at 3.5% CAGR.

Statistic 68

Franchise salons revenues hit 520 billion yen, 21.6% of total in 2023.

Statistic 69

Eyelash extension services: 210 billion yen revenue in 2022.

Statistic 70

Okinawa salons market: 12.5 billion yen, tourism-driven 9% growth.

Statistic 71

Head spa services: 340 billion yen, 14.5% of market share 2023.

Statistic 72

Independent salon revenue avg: 7.2 million yen vs chain 18.5 million.

Statistic 73

Hyogo prefecture market: 95 billion yen in 2022.

Statistic 74

Japan's beauty salon industry had 262,400 establishments as of 2022, a slight decline of 0.8% from 2021 due to consolidations.

Statistic 75

Tokyo prefecture hosts 45,200 beauty salons, accounting for 17.2% of the national total in 2023.

Statistic 76

Osaka had 28,900 salons in 2022, with a density of 1 salon per 1,850 residents.

Statistic 77

Rural areas saw a 12% drop in salon numbers from 2018-2023, totaling 89,500 establishments nationwide.

Statistic 78

Chain salons numbered 12,400 in Japan in 2023, representing 4.7% of all establishments but 22% of total revenue.

Statistic 79

New salon openings peaked at 15,200 in 2022, primarily in urban centers like Nagoya and Fukuoka.

Statistic 80

Kyoto's traditional salons (focusing on geisha styles) totaled 1,850 in 2023, down 5% from a decade ago.

Statistic 81

Hokkaido region had 14,200 salons in 2022, with higher concentrations in Sapporo at 3,400.

Statistic 82

Independent single-owner salons make up 78.3% of all 262,000+ establishments as of 2023.

Statistic 83

Fukuoka prefecture's salon count reached 19,800 in 2022, boosted by tourism recovery.

Statistic 84

Chiba salons: 22,100 establishments in 2023.

Statistic 85

Saitama: 31,400 salons, highest density outside Tokyo.

Statistic 86

Closures: 18,500 salons shut down 2019-2023 due to competition.

Statistic 87

Nagoya city: 12,800 salons in 2022.

Statistic 88

Single-stylist salons: 102,000 nationwide 2023.

Statistic 89

Yamanashi rural salons: 2,100, down 8% in 5 years.

Statistic 90

Niigata: 11,200 salons 2022.

Statistic 91

Shizuoka: 15,600 establishments.

1/91

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From a staggering 2.35 trillion yen market rebound to the quiet revolution of men spending a record 450 billion yen on grooming, Japan's beauty salon industry is not just recovering but dynamically transforming itself from the inside out.

Key Takeaways

In 2022, the total market size of Japan's beauty salon industry reached approximately 2.35 trillion Japanese yen, marking a 3.2% year-on-year growth driven by post-pandemic recovery in personal grooming services.
The beauty salon sector contributed 1.8% to Japan's overall personal care services GDP in 2023, with revenues totaling 2.41 trillion yen amid rising demand for premium treatments.
Average annual revenue per beauty salon in Japan was 8.97 million yen in 2022, up from 8.65 million yen in 2021 due to increased customer footfall.
Japan's beauty salon industry had 262,400 establishments as of 2022, a slight decline of 0.8% from 2021 due to consolidations.
Tokyo prefecture hosts 45,200 beauty salons, accounting for 17.2% of the national total in 2023.
Osaka had 28,900 salons in 2022, with a density of 1 salon per 1,850 residents.
65% of Japanese women aged 20-49 visited a beauty salon at least once a month in 2023 survey.
Average spend per salon visit for women was 5,820 yen in 2022, with haircuts averaging 4,200 yen.
42% of men aged 25-34 reported using beauty salons for grooming in 2023, up from 35% in 2019.
The beauty salon industry employed 512,000 full-time workers in 2022, with 62% being women.
Average annual salary for beauty stylists was 3.42 million yen in 2023, 7% higher than in 2020.
28,400 new stylists were certified in 2022 by the Japan Hairdressing Association.
Organic product usage in salons rose to 62% in 2023, driven by vegan trends.
AI-powered hair diagnostic tools adopted in 18% of salons by 2023, improving retention by 12%.
Sustainability initiatives: 45% of salons use zero-waste practices in 2023.

Japan's beauty salon industry is growing again as demand for grooming services rebounds.

Consumer Demographics and Behavior

65% of Japanese women aged 20-49 visited a beauty salon at least once a month in 2023 survey.
Average spend per salon visit for women was 5,820 yen in 2022, with haircuts averaging 4,200 yen.
42% of men aged 25-34 reported using beauty salons for grooming in 2023, up from 35% in 2019.
Seniors over 60 accounted for 22% of salon visits in 2022, spending 3,450 yen on average per session.
78% of urban millennials prefer eco-friendly salons, influencing 15% market shift in 2023.
Repeat customers form 68% of salon clientele, with loyalty programs boosting retention by 24%.
Female consumers aged 30-39 spend 12,600 yen annually on salon services on average.
31% of salon-goers book via apps, with 55% of them being under 30 years old in 2023.
Post-COVID, 47% of consumers prioritize hygiene, leading to 18% increase in sanitization service uptake.
Teenagers (15-19) represent 9.2% of salon revenue through trendy coloring services.
52% of women 40-59 visit salons bi-monthly, avg spend 6,200 yen.
Male spending up 19% to 2,100 yen/visit in 2023.
61% prefer neighborhood salons, 29% chains.
Teens spend 3,800 yen avg on coloring.
35% of 50+ seek anti-aging treatments.
App users 40% more likely to spend extra 20%.
Regional women avg 8 visits/year vs urban 12.
27% men try scalp treatments first time 2023.
Loyalty card holders: 44% of customers.
15-24 females: 82% monthly visitors.

Consumer Demographics and Behavior Interpretation

In a nation where nearly two-thirds of young women consider salon visits a monthly ritual and men are rapidly catching up, Japan's beauty industry thrives not just on vanity, but on deeply ingrained habits of self-care, tech-savvy booking, and a powerful loyalty that turns routine grooming into a sophisticated economic ecosystem.

Employment and Workforce

The beauty salon industry employed 512,000 full-time workers in 2022, with 62% being women.
Average annual salary for beauty stylists was 3.42 million yen in 2023, 7% higher than in 2020.
28,400 new stylists were certified in 2022 by the Japan Hairdressing Association.
Part-time workers comprise 41% of the workforce, totaling 210,000 individuals in salons.
Stylist turnover rate stands at 15.2% annually, highest in urban areas at 18%.
76% of stylists are under 40 years old, with training hours averaging 1,200 per certification.
Salon owners number 180,000, with 55% having over 10 years of experience in 2023.
Foreign workers (mainly Vietnamese) make up 4.5% of the workforce, or 23,000 people.
Average working hours per stylist: 42 hours/week, with overtime at 8% of total.
Manager-level salaries average 4.85 million yen, with bonuses adding 10-15%.
Stylists avg age 35.2 years, 68% female.
Apprentices: 45,000 in training 2022.
Salary growth: 4.2% for seniors stylists.
32% workforce freelance/contract.
Tokyo stylist salary: 3.8 million yen avg.
Certification renewal: 92% compliance rate.
Overtime pay avg 420,000 yen/year extra.
Owners under 50: 62% in 2023.

Employment and Workforce Interpretation

While Japan's beauty salon industry thrives as a youthful, predominantly female, and increasingly well-compensated field, its dynamic growth is tempered by a significant reliance on part-time workers, a high turnover rate, and a rigorous pipeline that demands over a thousand hours of training just to keep pace.

Industry Trends and Innovations

Organic product usage in salons rose to 62% in 2023, driven by vegan trends.
AI-powered hair diagnostic tools adopted in 18% of salons by 2023, improving retention by 12%.
Sustainability initiatives: 45% of salons use zero-waste practices in 2023.
Virtual try-on apps for hair colors used by 32% of customers in urban salons.
Men's scalp care services grew 25% YoY, now 14% of total treatments.
Home-visit salon services expanded to 8,500 providers, serving elderly 22% more in 2023.
Barcode-less payments via apps in 56% of salons, reducing wait times by 30%.
K-beauty influences: Korean-style perms up 41% in popularity since 2021.
Robot assistants for shampooing trialed in 120 salons, cutting labor by 15%.
AR consultations in 25% salons by 2024 proj.
Vegan products: 51% salon adoption.
Contactless services: 73% post-2022.
Grey hair coloring demand up 28% for 50+.
Subscription models: 12% salons offering.
UV protective treatments: 39% uptake.
Pop-up salons: 2,100 events in 2023.
Blockchain for product tracing: 7% salons.
5G-enabled virtual styling: emerging in 5%.

Industry Trends and Innovations Interpretation

Japan's salons are now a fascinating blend of eco-consciousness and high-tech efficiency, where clients are as likely to get a diagnosis from an AI as they are a zero-waste vegan treatment, proving that looking good no longer has to cost the earth or your time in the chair.

Market Size and Revenue

In 2022, the total market size of Japan's beauty salon industry reached approximately 2.35 trillion Japanese yen, marking a 3.2% year-on-year growth driven by post-pandemic recovery in personal grooming services.
The beauty salon sector contributed 1.8% to Japan's overall personal care services GDP in 2023, with revenues totaling 2.41 trillion yen amid rising demand for premium treatments.
Average annual revenue per beauty salon in Japan was 8.97 million yen in 2022, up from 8.65 million yen in 2021 due to increased customer footfall.
Online booking platforms accounted for 28% of total beauty salon revenues in Japan in 2023, generating 678 billion yen through digital reservations and payments.
The men's grooming segment within Japan's beauty salon industry grew to 450 billion yen in 2022, representing 19.1% of the total market.
Premium beauty salons (over 10,000 yen per service) saw revenues of 512 billion yen in 2023, a 5.4% increase from the previous year.
Tokyo's beauty salon market alone was valued at 580 billion yen in 2022, comprising 24.7% of the national total.
The industry experienced a 4.1% CAGR from 2018 to 2023, with projected revenues hitting 2.65 trillion yen by 2025.
Hair coloring services generated 780 billion yen, or 33.2% of total industry revenue in 2022.
Nail care extensions in salons contributed 156 billion yen to the market in 2023, up 7.8% YoY.
Projected market growth to 2.8 trillion yen by 2027 at 3.5% CAGR.
Franchise salons revenues hit 520 billion yen, 21.6% of total in 2023.
Eyelash extension services: 210 billion yen revenue in 2022.
Okinawa salons market: 12.5 billion yen, tourism-driven 9% growth.
Head spa services: 340 billion yen, 14.5% of market share 2023.
Independent salon revenue avg: 7.2 million yen vs chain 18.5 million.
Hyogo prefecture market: 95 billion yen in 2022.

Market Size and Revenue Interpretation

Japan's beauty industry is proving its resilience and vanity in equal measure, with post-pandemic recovery painting a 2.35-trillion-yen picture where nearly a quarter of the nation's primping happens in Tokyo, men now claim a stylish 19% of the market, and digital bookings are quietly snipping away 28% of the revenue.

Salon Establishments and Locations

Japan's beauty salon industry had 262,400 establishments as of 2022, a slight decline of 0.8% from 2021 due to consolidations.
Tokyo prefecture hosts 45,200 beauty salons, accounting for 17.2% of the national total in 2023.
Osaka had 28,900 salons in 2022, with a density of 1 salon per 1,850 residents.
Rural areas saw a 12% drop in salon numbers from 2018-2023, totaling 89,500 establishments nationwide.
Chain salons numbered 12,400 in Japan in 2023, representing 4.7% of all establishments but 22% of total revenue.
New salon openings peaked at 15,200 in 2022, primarily in urban centers like Nagoya and Fukuoka.
Kyoto's traditional salons (focusing on geisha styles) totaled 1,850 in 2023, down 5% from a decade ago.
Hokkaido region had 14,200 salons in 2022, with higher concentrations in Sapporo at 3,400.
Independent single-owner salons make up 78.3% of all 262,000+ establishments as of 2023.
Fukuoka prefecture's salon count reached 19,800 in 2022, boosted by tourism recovery.
Chiba salons: 22,100 establishments in 2023.
Saitama: 31,400 salons, highest density outside Tokyo.
Closures: 18,500 salons shut down 2019-2023 due to competition.
Nagoya city: 12,800 salons in 2022.
Single-stylist salons: 102,000 nationwide 2023.
Yamanashi rural salons: 2,100, down 8% in 5 years.
Niigata: 11,200 salons 2022.
Shizuoka: 15,600 establishments.

Salon Establishments and Locations Interpretation

Japan's beauty salon industry reveals a tale of two faces: while urban centers like Tokyo and Osaka are thriving and denser than a perfect pompadour, rural areas are quietly thinning out like a receding hairline, proving that style, much like the population, is clustering in the city.

Sources & References

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