Gitnux/Report 2026

Jackets Industry Statistics

292Statistics
86Sources
12Sections
1Visuals
48mRead
Jackets Industry Statistics
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published
How this report is researched
01Editorial Scope

Before any source is gathered, an editor locks the question, what qualifies, and how the piece will be judged.

02Source Research

Search agents collect the source set and pull each data point out with its provenance attached.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 39 days

01 Industry overview

The jackets industry at a glance

The jackets and broader outerwear industry remains a large global apparel segment, with worldwide coats and jackets estimated at more than $110 billion in 2024 and European outerwear imports reaching €20.4 billion in 2024.

$110B+[75]
Global coats and jackets, 2024
€20.4B[72]
European outerwear imports, 2024
72.9%[72]
Synthetic-fibre outerwear share, 2024
79.5%[72]
Top six EU exporters' share, 2024
Market size
The worldwide coats and jackets market was estimated at more than $110 billion in 2024. In Europe, outerwear imports were valued at €20.4 billion in 2024, compared with €16.8 billion in 2019.[75][72]
Forecast & CAGR
European outerwear imports grew at an average annual rate of 3.9% between 2019 and 2024, while EU outerwear exports grew by 5.8% annually over the same period. A separate forecast estimated the global men's coats, jackets and suits market at $59.2 billion in 2025, although this narrower category should not be treated as the whole jackets industry.[72][76]
Market share & regions
China supplied 18% of EU outerwear import value in 2024, followed by Bangladesh at 5.1%, Vietnam at 4.1%, Myanmar at 3.6% and Cambodia at 2.8%. The six largest EU exporters—Italy, Germany, the Netherlands, Spain, France and Poland—accounted for 79.5% of EU outerwear exports in 2024.[72]
Segmentation
In the last year with separate garment-type data, outdoor outerwear such as anoraks, ski jackets and wind jackets represented 68.1% of the European outerwear market in 2021, while more formal coats represented 31.9%. By fibre, man-made materials accounted for 72.9% of European outerwear imports in 2024, followed by cotton at 15.3%.[72]
Key players & concentration
The EU outerwear supply chain is concentrated among a small group of exporting countries: the six leading EU exporters represented 79.5% of EU outerwear export value in 2024. China remained the largest non-EU supplier, with 18% of EU import value.[72]
Pricing
The average import unit price for outerwear supplied to the EU by developing countries reached €15.73 in 2024, an increase of €1.72 over five years. This is an import price rather than a retail price, so it excludes downstream margins, taxes and distribution costs.[72]
Trends, drivers & challenges
Technical performance features are increasingly expected in everyday jackets, supporting demand for waterproof, insulated and durable products. At the same time, more than 70% of European outerwear imports use synthetic fibres such as polyester and nylon, creating environmental challenges across production, washing and disposal and increasing pressure for recycled or renewable materials.[72]
Consumer behavior & competition
European outerwear demand is split between formal coats and fashion-led or outdoor-performance products, with outdoor outerwear accounting for 68.1% of the segment in 2021. Competition is increasingly based on design, technical functionality and sustainability credentials, while European apparel growth is expected to depend more on volume than price.[72]
M&A
Kohl's completed its acquisition of Helly Hansen, the outdoor and workwear brand, in June 2025. The transaction illustrates continued consolidation around established technical-apparel brands, although the disclosed source does not identify a jacket-specific transaction value.[8]
Regulation
The European Commission has identified textile apparel as a priority product group for ecodesign requirements and a Digital Product Passport under the 2025–2030 Ecodesign for Sustainable Products Working Plan. The Commission states that the EU textile sector includes 194,000 companies and generates €166 billion in annual turnover.[77]
Latest news
Recent industry developments include The North Face launching a winter 2026 ski and snowboard collection under an eight-year agreement to supply U.S. ski and snowboard teams through the 2034 Winter Olympics and Paralympics. The collection includes technical jackets and other performance outerwear, indicating continued brand investment in technical apparel.[78]

02 Ranking

Top 10 Companies in the Jackets Industry

The leading companies in the jackets industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 10, 2026 · Next review December 10, 2026

Verdict

Arc'teryx leads Gitnux's 2026 jackets ranking with an Overall score of 9.8, driven by Amer Sports Technical Apparel segment growth of 26% to $2.1B in FY2024. Amer Sports is the highest-ranked apparel brand company at 9.6, backed by $2.856 billion in 2025 technical-apparel revenue.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in technical outdoor jackets

    Arc'teryx

    CA

    Ranked #1 · 9.8 · Technical outdoor jackets

    Why we picked it: Technical apparel scale ties to a 26% FY2024 segment jump to $2.1B, with multiple repair and recycled-material figures.

    See in ranking ↓Visit arcteryx.com ↗

  2. Leader in outdoor apparel

    Amer Sports

    FI

    Ranked #2 · 9.6 · Outdoor apparel brands

    Why we picked it: Technical-apparel revenue reached $2.856 billion in 2025, anchoring the jackets-focused brand portfolio.

    See in ranking ↓Visit amersports.com ↗

  3. Leader in outdoor performance jackets

    Salomon

    FR

    Ranked #3 · 9.4 · Outdoor performance jackets

    Why we picked it: Outdoor Performance segment pairing with Wilson and Atomic places jackets inside a multi-brand outdoor structure.

    See in ranking ↓Visit salomon.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the jackets industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Arc'teryx

Technical outdoor jackets · CA

9.8
2

Amer Sports

Outdoor apparel brands · FI

9.6
3

Salomon

Outdoor performance jackets · FR

9.4
4

Patagonia

Outdoor apparel brands · US

9.0
5

The North Face

Outdoor apparel brands · US

8.9
6

Bosideng International Holdings

Down jackets and functional apparel, China · CN

8.9
7

Helly Hansen

Marine and outdoor jackets, global · NO

8.7
8

Timberland

Outdoor and lifestyle jackets, global · US

8.4
9

Columbia Sportswear Company

Outdoor jackets and apparel, global · US

8.1
10

Mountain Hardwear

Technical alpine and outdoor jackets, global · US

7.5

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 10, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 10). Top 10 companies in the jackets industry. In Jackets Industry Statistics. Gitnux. https://gitnux.org/jackets-industry-statistics/#top-companies

report visual · Projection

EU-27 jackets and coats sold production value

EU-27 jackets and coats sold production value grew from €5.1B in 2019 to €5.3B in 2022.

5.1B EUR
Start
+1.29%
CAGR · 3y
5.3B EUR
Projected
20192022
source-verifiedsusproc.jrc.ec.europa.eu2022

04 Statistics

Technology & Innovation

Adoption remains uneven: EU textile SMEs used digital-twin tech at 4.8% (2023) and IoT at 14% (2023), while Arc’teryx reported 20,216 repairs in 2023.

Digital Transformation in the fashion and textiles sector (sector benchmark)

  • 65% of textile companies in the 2023 sample had a website, according to analysis of company websites in the EU textile ecosystem.[1]
  • 26% of textile-ecosystem companies in the EU reported having a concrete digital-transformation strategy in 2024.[1]
  • 38.3% of textile-ecosystem SMEs in the EU used online platforms in 2023.[1]
  • 4.8% of textile-ecosystem SMEs in the EU had adopted digital-twin technology in 2023.[1]

Technology Adoption in the fashion and textiles sector (sector benchmark)

  • 58% of North American fashion and apparel manufacturers used enterprise resource planning software in 2023.[2]
  • 40% of North American fashion and apparel manufacturers used electronic data interchange in 2023.[2]
  • 54% of North American fashion and apparel manufacturers used product-lifecycle-management software in 2023.[2]
  • 44% of North American fashion and apparel manufacturers used warehouse-management systems in 2023.[2]
  • 58% of North American fashion and apparel manufacturers used supply-chain-management software in 2023.[2]
  • 68% of North American fashion and apparel manufacturers used an online payment platform in 2023.[2]

Cloud Computing in the fashion and textiles sector (sector benchmark)

  • 16% of apparel organizations with revenue below $100 million had already moved to cloud ERP in 2025.[2]
  • 48% of apparel organizations with revenue of $100 million or more were in the process of moving to cloud ERP in 2025.[2]
  • 19% of apparel organizations with revenue of $100 million or more had already moved to cloud ERP in 2025.[2]
  • 33% of textile-ecosystem companies in the EU used cloud technology in 2024.[1]
  • 39% of apparel organizations with revenue below $100 million were in the process of moving to cloud ERP in 2025.[2]
  • 32.3% of textile-ecosystem SMEs in the EU had adopted cloud technologies in 2023.[3]

Big Data in the fashion and textiles sector (sector benchmark)

  • 12% of textile-ecosystem companies in the EU used big-data technology in 2024.[1]
  • 12.8% of textile-ecosystem SMEs in the EU had adopted big-data technologies in 2023.[1]
  • 12.8% of European textile SMEs had adopted Big Data and related data analytics in 2023, according to the European Monitor of Industrial Ecosystems survey.[1]
  • 52% of surveyed Indian companies said they were likely or very likely to adopt Big Data analytics within five years in 2023; the report identifies textile companies among respondents.[4]
  • 12% of companies in the European textile ecosystem reported Big Data adoption in 2024, based on the EMI Enterprise Survey.[1]

IoT in the fashion and textiles sector (sector benchmark)

  • 64% of surveyed Indian companies said they were likely or very likely to adopt aspects of IoT within five years in 2023; the report identifies textile companies among respondents.[4]
  • 20% of textile-ecosystem companies in the EU used Internet of Things technology in 2024.[1]
  • 14% of European textile SMEs reported using Internet of Things technologies in 2023, according to the European Monitor of Industrial Ecosystems survey.[1]
  • 20% of companies in the European textile ecosystem reported Internet of Things adoption in 2024, up from 14% in 2023.[1]
  • 32.26% of textile-industry respondents in an Asia-Pacific survey reported moderate integration of smart technologies such as IoT and production data analytics in 2026.[5]
  • 14% of textile-ecosystem SMEs in the EU used Internet of Things technology in 2023.[1]

Innovation in the jackets industry

  • 20,216 repairs were completed by Arc’teryx in 2023, demonstrating product-life-extension innovation relevant to technical jackets and outdoor gear.[6]
  • 94% of Patagonia’s polyester fabric by weight was recycled in Spring 2026, including polyester used in jackets and other outerwear.[7]
  • 41% of Arc’teryx’s polyester weight volume was recycled or lower impact in 2023, reflecting development of preferred materials for performance apparel.[6]

05 Statistics

Data & Analytics

The data picture ties brand sales to geography and measurable inventory flow; Arc’teryx had 44% of revenue from Greater China in 2025 and sell-through benchmarks run up to 75.8% over 52 weeks.

Business intelligence in the jackets industry

  • 14% of Lands’ End US e-commerce product revenue came from outerwear during the period from the fourth quarter of 2023 through the third quarter of 2024.[8]
  • $2.179 million was Jerash Holdings’ Jordan revenue in fiscal 2024.[8]
  • 44% of Arc’teryx revenue came from Greater China in 2025.[8]
  • $5.5014 billion was VF Corporation’s Outdoor segment revenue in fiscal 2024.[8]
  • 94.1% of Jerash Holdings’ revenue came from outerwear in fiscal 2023.[8]
  • 32% of Arc’teryx revenue came from the Americas in 2025.[8]

Data analytics in the jackets industry

  • 54% of Canada Goose revenue came from heavyweight down products in fiscal 2024.[8]
  • 82.0% of Jerash Holdings’ revenue came from outerwear in the three months ended June 30, 2026.[8]
  • $68.0 million was Cala’s net sales for the nine months ended September 30, 2026, up from $61.8 million in the prior-year period, driven partly by demand for high-performance synthetic jackets in China.[8]
  • 57% of Canada Goose revenue came from heavyweight down products in fiscal 2023.[8]
  • $8.735 million was Jerash Holdings’ China and Hong Kong revenue in the three months ended June 30, 2026.[8]
  • $38.902 million was Jerash Holdings’ United States revenue in the three months ended June 30, 2026.[8]

Data Quality in the fashion and textiles sector (sector benchmark)

  • 79% of yarn-level textile firms could report process input and output volumes at batch level in 2025 across the surveyed Global South markets.[9]
  • 75% of fabric-level textile firms could report process input and output volumes at batch level in 2025 across the surveyed Global South markets.[9]
  • 77% of raw-material-level textile firms could report process input and output volumes at batch level in 2025 across the surveyed Global South markets.[9]
  • 44% of fashion and apparel businesses verified their current traceability data in 2025, based on a survey of more than 450 industry professionals globally.[10]
  • 51% of garment-level textile firms could report process input and output volumes at batch level in 2025 across the surveyed Global South markets.[9]
  • 46% of fashion and apparel businesses had visibility into Tier 4 raw-material suppliers in 2025, according to a global industry survey.[10]

Data Governance in the fashion and textiles sector (sector benchmark)

  • 45% of textile firms not affected by the EU Ecodesign for Sustainable Products Regulation reported using industry data-sharing standards in 2025.[9]
  • 83% of surveyed textile firms in the Global South actively shared product-related data with suppliers in 2025, while 17% had not adopted this practice.[9]
  • 52% of textile firms affected by the EU Ecodesign for Sustainable Products Regulation reported using industry data-sharing standards in 2025.[9]
  • 30% of textile firms using recognized data-sharing standards reported using ISO/IEC 27001 in 2025, making it the most commonly cited standard.[9]
  • 32% of raw-material suppliers in the surveyed textile supply chains used recognized data-sharing standards in 2025, compared with 55% that used none.[9]
  • 38% of surveyed textile firms in the Global South used recognized industry standards for data sharing in 2025, while 44% used none and 18% were unsure.[9]

KPIs in the jackets industry

  • 45.5% was the apparel retail sell-through rate over 26 weeks in Accelerated Analytics’ dataset.[11]
  • 24.3% was the apparel retail sell-through rate over eight weeks in Accelerated Analytics’ dataset.[11]
  • 41.0% was the fashion-apparel sell-through rate over 13 weeks in Accelerated Analytics’ dataset.[11]
  • 75.8% was the fashion-apparel sell-through rate over 52 weeks in Accelerated Analytics’ dataset.[11]
  • 4–7 annual inventory turns is the published uniform-retail benchmark cited in The KPI Playbook for Uniform Retailers.[12]
  • 68.7% was the apparel retail sell-through rate over 52 weeks in Accelerated Analytics’ dataset.[11]

06 Statistics

Strategy & Growth

Growth signals are brand- and region-specific: The North Face reported $4.006 billion fiscal 2026 global revenue with 8% Europe growth in fiscal 2026.

Growth in the jackets industry

  • 1% was The North Face's global revenue growth in fiscal 2025.[13]
  • 8% was The North Face's fiscal 2026 revenue growth in Europe.[13]
  • 8% was the fiscal 2026 global revenue growth of The North Face brand, reaching $4.006 billion worldwide.[13]
  • $197.7 million was Helly Hansen's revenue contribution to Kontoor in the third quarter of 2026.[14]
  • 14% was VF Outdoor's fiscal 2025 revenue growth in Greater China.[13]
  • 7% was The North Face's fiscal 2026 revenue growth in Asia-Pacific.[13]

Differentiation in the jackets industry

  • 3% was the favorable foreign-currency impact included in The North Face's fiscal 2026 global revenue growth.[13]
  • 7% was the favorable foreign-currency impact included in The North Face's fiscal 2026 European revenue growth.[13]
  • 13.0% was VF Outdoor's fiscal 2025 segment profit margin across The North Face, Timberland, Altra, Smartwool and Icebreaker.[13]
  • 11.0% was VF Outdoor's fiscal 2024 segment profit margin, compared with 13.0% in fiscal 2025.[13]
  • 20.2% was VF Outdoor's fiscal 2025 segment-profit growth, reflecting performance and brand-led product differentiation.[13]
  • $4.006 billion was The North Face's fiscal 2026 global revenue from performance and performance-inspired apparel, including outerwear.[13]

Mergers and acquisitions in the jackets industry

  • $1.3 billion was the Canadian-dollar cash consideration paid by Kontoor Brands for Helly Hansen.[14]
  • $1.4 billion was the value of Moncler's 2020 acquisition of Stone Island, an Italian luxury outerwear brand.[15]
  • 11x was the approximate transaction multiple for Kontoor Brands' planned Helly Hansen acquisition.[14]
  • $957.5 million was the U.S.-dollar equivalent of Kontoor Brands' initial Helly Hansen acquisition consideration.[14]
  • $960 million was the approximate cash consideration Kontoor Brands paid to acquire Helly Hansen in 2025.[14]
  • $1.5 billion was the reported purchase price for VF Corporation's sale of Supreme to EssilorLuxottica in 2024.[13]

Strategic partnerships in the jackets industry

  • $80 million was Helly Hansen's expected 2025 adjusted EBITDA under Kontoor's ownership strategy.[14]
  • $52.7 million was Helly Hansen's net income contribution to Kontoor during the first nine months of 2026.[14]
  • 50% was Kontoor Brands' noncontrolling financial interest in the joint venture distributing Helly Hansen products in China.[14]
  • $487.6 million was Helly Hansen's nine-month 2026 revenue contribution to Kontoor's consolidated business.[14]
  • $197.7 million was Helly Hansen's third-quarter 2026 revenue contribution to Kontoor's consolidated business.[14]
  • $680 million was Helly Hansen's expected 2025 revenue under Kontoor's multi-brand operating platform.[14]

07 Statistics

People & Workforce

Workforce data highlights execution capacity: Columbia reported 9,780 employees at 31 December 2024, and hybrid arrangements ranged from 10% factory-floor to 42% non-factory-floor in 2024.

Hiring in the jackets industry

  • 53% of Under Armour’s global teammates were women in fiscal 2023, a workforce-composition figure relevant to recruitment pipelines.[8]
  • 45% of Under Armour employees at director level and above were women globally in fiscal 2023.[8]
  • More than 200 employees from the United States, Canada, France and India participated in Columbia Sportswear’s employee-development workshops launched in 2024.[16]
  • 11,200 employees worked for Capri at the end of fiscal 2026 across its global fashion businesses, including brands selling apparel and outerwear.[8]
  • 9,780 employees worked for Columbia Sportswear at 31 December 2024, including approximately 5,630 retail, 1,080 distribution-center and 3,070 corporate or office employees.[17]

Employee retention in the jackets industry

  • 60% of lululemon’s senior executive leadership team were women at 2 February 2025.[8]
  • 89% of Burberry employees completed the company’s online diversity, equity and inclusion learning journey in FY2023/24.[18]
  • 86% of Burberry employees completed the company’s online diversity, equity and inclusion learning journey in FY2024/25.[18]
  • 65% of Ralph Lauren’s global workforce self-identified as female at 28 March 2026, compared with 35% identifying as male.[8]
  • 22.0% was Kering’s employee turnover rate in 2023 across its luxury fashion businesses.[19]

Remote Work in the fashion and textiles sector (sector benchmark)

  • Across U.S. manufacturers, 95% of employees with work flexibility use it, according to a 2024 member survey covering operations and production roles.[20]
  • In 2024, 15% of non-factory-floor employees at surveyed global manufacturers worked fully remotely, compared with 8% of factory-floor employees.[21]
  • In a global survey of more than 1,000 fashion professionals, 65% identified flexible working policies as the most important employer benefit.[22]
  • Among non-manager manufacturing employees able to work remotely, 67% can work from home two days per week, according to a 2024 member survey.[20]

Hybrid Work in the fashion and textiles sector (sector benchmark)

  • Among fashion and beauty professionals globally, 52% preferred a hybrid schedule with two or three days in the office.[22]
  • In 2025, 23% of surveyed manufacturers were actively updating hybrid policies to add more structure around required office days.[20]
  • Among global manufacturers in 2024, 42% of non-factory-floor employees worked in hybrid arrangements, compared with 10% of factory-floor employees.[21]
  • Across surveyed manufacturers in 2025, 79% operated a hybrid model for non-production employees, while 17% were fully back in the office.[20]

Upskilling in the jackets industry

  • More than 200 participants joined Columbia Sportswear’s employee-development workshops across the United States, Canada, France and India in 2024.[16]
  • 8.6 training hours per full-time equivalent were recorded by PUMA in 2025, exceeding its target of at least eight hours.[23]
  • 2.3 million training participants received Inditex training in 2023, including programmes covering diversity, inclusion, compliance and store operations.[24]
  • 45 leaders from 10 countries completed Columbia Sportswear’s six-month Leadership Excellence Acceleration Program in 2024.[16]
  • 2.7 million training hours were delivered to more than 2.2 million Inditex participants in 2023.[25]

Employee Engagement in the fashion and textiles sector (sector benchmark)

  • Burberry reported a colleague engagement score of 74 points in its fiscal 2023/24 Glint survey.[24]
  • H&M Group reported an employee satisfaction score of 76 out of 100 in 2024, up from 75 in 2023.[26]
  • NEXT Group reported a 75% overall employee-engagement score in 2025/26, exceeding its cited UK fashion-retail benchmark of 64%.[27]
  • Fast Retailing reported a 78.0% overall employee-engagement index in its fiscal 2025 survey, covering 36,827 respondents globally.[28]
  • Moncler Group recorded a 76% employee engagement rate in 2024, based on responses from 6,777 employees worldwide.[24]

DEI in the jackets industry

  • Seven employee resource networks operated at Columbia Sportswear in 2024, each employee-run and supported by an executive sponsor.[16]
  • 53% of Under Armour’s global teammates were women in fiscal 2023.[8]

08 Statistics

Customer & Sales

Customer signals emphasize repeat purchase and review sentiment: average sentiment for men’s US winter outerwear reviews reached 78%, and nearly 70% of DTC net revenue came from returning customers in 2025.

Customer experience in the jackets industry

  • 78% was the average sentiment score for men’s US winter outerwear reviews collected from December 2022 to November 2024.[29]
  • 77% was the average sentiment score for US winter outerwear and jacket reviews collected from December 2022 to November 2024.[29]
  • 4.4 was the average star-rating driver for US winter outerwear reviews collected from December 2022 to November 2024.[29]
  • 76% was the average sentiment score for women’s US winter outerwear reviews collected from December 2022 to November 2024.[29]
  • 83% was the customer score for Arc’teryx waterproof jackets in a May–July 2025 UK survey of Which? members.[30]

Customer retention in the jackets industry

  • 81% of Columbia Sportswear’s 2024 net sales came through wholesale and DTC channels combined from its U.S. segment, based on reported segment sales.[8]
  • Nearly 20% of the brand’s 2015 customer cohort was still shopping with it almost a decade later, according to its 2025 filing.[8]
  • 54% of customers acquired before 2025 purchased more than once from the fashion brand in 2025.[8]
  • Nearly 70% of DTC net revenue came from returning customers in 2025.[8]
  • 2.5 thousand repeat-customer orders were recorded by the DTC apparel business in 2023, up from 1.6 thousand in 2022.[8]

Customer acquisition in the jackets industry

  • 18% of net revenue came from outside the United States in 2025 for the fashion brand described in the filing.[8]
  • 67% of DTC orders came from new customers in 2021, compared with 65% in 2022 and 61% in 2023.[8]
  • 47% was Lululemon’s share of reviews in the women’s US jackets and winter-outerwear segment.[29]
  • 71% was Carhartt’s year-over-year increase in its share of men’s US outerwear discussions.[29]
  • 517% was The North Face’s year-over-year increase in its share of women’s outerwear discussions in the US review dataset.[29]

Customer loyalty in the jackets industry

  • Nearly 70% of DTC net revenue came from returning customers in 2025, indicating strong repeat loyalty for the fashion brand.[8]
  • 54% of customers acquired before 2025 made more than one purchase in 2025.[8]
  • $315 was the average order value generated by the fashion brand in 2025 as it expanded across categories and occasions.[8]
  • Nearly 20% of the 2015 customer cohort continued shopping with the brand almost ten years later.[8]
  • 2.6 orders was the average 2025 purchase frequency for returning customers, nearly twice the approximately 1.4 orders for new customers.[8]

Lead generation in the jackets industry

  • 100% of Cotopaxi’s reviews were incentivized in the US outerwear review dataset analyzed by Revuze.[29]
  • Twice per week was the fashion brand’s 2025 cadence for launching new products to encourage early and frequent customer engagement.[8]
  • 80% of DTC net revenue came from full-price sales in 2025, supporting lead generation without relying primarily on discounting.[8]
  • 15% was Carhartt’s share of reviews in the men’s US winter-outerwear segment, the highest measured share in that segment.[29]
  • 47% was Lululemon’s share of reviews in the women’s US jackets and winter-outerwear segment, indicating the largest measured review-generated visibility in that segment.[29]

09 Statistics

Marketing & Brand

Brand activity quantifies demand capture in jackets categories, including 4.1 million estimated branded searches for The North Face in September 2026 across six tracked jacket brands.

Marketing in the jackets industry

  • 24 pop-ins were used by Burberry to support its outerwear campaign across markets in fiscal 2022.[31]
  • 20% was the conversion-rate increase versus business-as-usual during the UK outerwear promotion.[32]
  • 2% was Carhartt Full-Swing’s click-through rate in a North American jacket video campaign in 2019.[33]
  • 38% was the increase in Burberry’s full-price outerwear sales in the quarter following its outerwear campaign, globally, in fiscal 2022.[31]
  • Almost threefold was the increase in Burberry’s full-price jacket sales following its outerwear campaign, globally, in fiscal 2022.[31]

Digital marketing in the jackets industry

  • 2.6 million videos were created by users for Moncler’s TikTok jacket challenge globally.[34]
  • 170,000 new followers were gained by Moncler’s TikTok profile through its jacket campaign.[34]
  • 125% was the year-on-year revenue growth produced by the UK retailer’s digital outerwear promotion.[32]
  • 7.4 billion video views were generated by Moncler’s TikTok jacket campaign globally.[34]
  • 14x ROAS was achieved by a category-led PPC and Google Shopping strategy during a UK autumn outerwear promotion.[32]

Branding in the jackets industry

  • 3.1% was Columbia’s peak share of tracked global jacket-brand searches during the 11 months ending September 2026.[35]
  • 10.6% was Barbour’s share of tracked global jacket-brand searches in September 2026.[35]
  • 8.7% was Canada Goose’s share of tracked global jacket-brand searches in September 2026.[35]
  • 42.5% was The North Face’s peak share of tracked global jacket-brand searches during the 11 months ending September 2026.[35]
  • 4.1 million estimated branded searches were recorded for The North Face among six tracked jacket brands worldwide in September 2026.[35]

Social media in the jackets industry

  • 1,600% was the increase in engagement on BOSS’s Instagram account during its social-first campaign featuring collegiate jackets.[36]
  • 91,000 social-media impressions were generated by the Uncomfortable Truth campaign tied to a blue puffer-jacket fashion drop in North America.[37]
  • 30 million global impressions were surpassed by The North Face’s TikTok response to a viral customer jacket complaint.[38]
  • 7 billion video views were generated by Moncler’s TikTok #MonclerBubbleUp jacket challenge.[34]
  • 170,000 followers were added to Moncler’s TikTok profile through its jacket challenge.[34]

Influencer Marketing in the fashion and textiles sector (sector benchmark)

  • 25% of fashion earned media value came from TikTok globally in 2025, following 45.2% year-over-year growth in TikTok fashion earned media value.[39]
  • 1.21 trillion impressions were generated by fashion influencer content globally in 2023, primarily on Instagram.[40]
  • 1.53% was the average engagement rate for fashion influencer content in 2023, rising to 2.26% on TikTok.[40]
  • 76% of fashion earned media value was generated by affordable fashion brands globally in 2025.[39]
  • $15.1 billion in earned media value was generated by the top 100 global fashion brands in 2025.[39]

10 Statistics

Operations & Execution

Supply execution is captured by factory and QA footprint: Helly Hansen listed 95 Tier 1 facilities, and Canada Goose operated 6 manufacturing facilities as of March 29, 2026.

Process optimization in the jackets industry

  • 400 or more workers are employed by Loto Garment’s outerwear manufacturing operation in Hebei, China.[41]
  • 8 CAD pattern-making staff support product-development processes at Loto Garment’s outerwear factories.[41]
  • 25 external quality controllers support process monitoring at Loto Garment’s outerwear factories.[41]
  • 9 production lines operate at Loto Garment’s outerwear factories in Hebei, China.[41]
  • 30 sample-development workers are assigned to Loto Garment’s outerwear manufacturing operation.[41]

Operational efficiency in the jackets industry

  • 4 countries are Helly Hansen’s largest Tier 1 sourcing countries: China, Vietnam, Cambodia and Bangladesh.[42]
  • 95 Tier 1 facilities are listed by Helly Hansen, including facilities producing outerwear and jackets.[42]
  • 6 Canada Goose manufacturing facilities operated as of March 29, 2026, including five in Canada and one in Romania.[43]
  • Nearly 100% of Canada Goose down-filled outerwear was manufactured in Canada in fiscal 2026.[43]
  • More than 80% of Canada Goose down-filled outerwear was manufactured directly in company facilities in fiscal 2026.[43]

Quality management in the jackets industry

  • 95 Tier 1 facilities are covered by Helly Hansen’s supplier disclosure, including jacket, outerwear and technical-performance facilities.[42]
  • 8 CAD pattern-making staff support technical accuracy at Loto Garment’s outerwear manufacturing operation.[41]
  • About 50,000 garments were repaired annually at Patagonia’s Reno repair facility, supporting post-sale quality and product-life management.[44]
  • 25 external quality controllers are employed in Loto Garment’s woven-outerwear factory operation.[41]
  • 5 professional technical designers support quality and product-development work at Loto Garment’s outerwear factories.[41]

Supply chain in the jackets industry

  • Approximately 21% of Columbia Sportswear’s apparel raw materials for U.S.-market Spring 2026 and Fall 2026 inventory were sourced from China.[45]
  • 95 Tier 1 facilities are listed in Helly Hansen’s manufacturing network, with jacket and outerwear production represented in the supplier list.[42]
  • 589 Tier 1 suppliers were reported by Moncler Group in 2024, following partial production internalization and supplier synergies.[46]

Outsourcing / Offshoring in the fashion and textiles sector (sector benchmark)

  • Among 67 surveyed apparel and footwear brands globally, approximately 7% reported mature practices across strategic sourcing, collaborative supply planning, and proactive supplier management.[47]
  • Among large U.S. fashion companies with 1,000+ employees, approximately 60% sourced apparel from at least 10 countries in 2025.[48]
  • Among surveyed apparel and footwear brands globally, 49% prioritized transforming their supply base to increase margins or decrease costs over the next two years.[47]
  • Among U.S. fashion companies, 60% sourced less than 10% of their apparel products from China in 2025.[48]
  • Among U.S. fashion companies, more than 80% planned to further reduce apparel sourcing from China over the following two years through 2027.[48]

11 Statistics

Finance & Pricing

Pricing and cost engineering show up as measurable margin levers, including Amer Sports’ 19% omni-channel comparable-sales growth and a $1.72 five-year unit price increase for developing-country EU imports.

Pricing strategy in the jackets industry

  • $28.50 was the original FOB price per technical jacket in a U.S. outdoor-brand sourcing program before cost engineering.[49]
  • 30% fewer consumers considered promotions such as predictable sales or finding the best deal very important in 2025 than in the prior year.[50]
  • $1,000 was the illustrative retail price of a premium Canada Goose jacket in a case study of luxury outerwear pricing.[51]
  • 11% was the European price increase for coats and jackets in the Fall/Winter 2025 season, according to Retviews data analyzed by Lectra.[52]
  • 50% was the net intent to raise prices across the fashion industry in 2024, reflecting pricing pressure affecting apparel and outerwear brands.[53]

Cost reduction in the jackets industry

  • Lower inventory provisioning contributed to a 150-basis-point gross-margin increase for Canada Goose in fiscal 2025.[54]
  • 1 week was removed from production time by moving heat-transfer branding in-house in the technical-jacket program.[49]
  • $31.0 million was Columbia Sportswear’s incremental U.S. tariff cost in 2025 before mitigation tactics.[45]
  • $0.40 per garment was saved by moving heat-transfer branding in-house at the factory.[49]
  • 15% was the total cost reduction achieved in a U.S. technical-jacket program through fabric re-engineering, trim rationalization and production changes.[49]

Profitability in the jackets industry

  • 70.6% was the 2025 gross margin for fleece coats and pants at the Chinese outdoor-apparel issuer.[55]
  • 61.7% was the 2025 gross margin for hardshell jackets and pants at the Chinese outdoor-apparel issuer.[55]
  • 57.9% was the 2023 gross margin for hardshell jackets and pants at the Chinese outdoor-apparel issuer.[55]
  • 70.7% was the 2025 gross margin for softshell jackets and pants at the Chinese outdoor-apparel issuer.[55]
  • 62.3% was the 2025 gross margin for sun-proof clothing at the Chinese outdoor-apparel issuer.[55]

Financial planning in the jackets industry

  • 19% was Amer Sports’ 2025 omni-channel comparable-sales growth for owned retail stores and e-commerce sites.[56]
  • $1.622 billion was Amer Sports’ year-end 2025 inventory balance, up 33% year over year.[56]
  • $291 million was Amer Sports’ net debt at the end of 2025, while cash and cash equivalents were $652 million.[56]
  • 19.3% of Canada Goose revenue came from wholesale operations in fiscal 2025, compared with 23.4% in fiscal 2024.[18]
  • $211–$243 million was Columbia Sportswear’s full-year 2026 operating-income outlook.[45]

12 Statistics

Product & Service

Product-level sustainability claims connect to measurable outcomes: Columbia’s OutDry Extreme ECO saved 51 litres of water by eliminating fabric dyeing.

Product development in the jackets industry

  • 51 litres of water are saved per Columbia OutDry Extreme ECO jacket by eliminating fabric dyeing.[57]
  • 100% of Columbia’s OutDry Extreme ECO jacket’s main fabric is recycled polyester, developed as a waterproof-breathable rainwear product.[57]
  • 100% of Burberry nylon production offcuts formed the main raw material of a jacket introduced in its Spring 2026 collection.[58]
  • 45% of The North Face’s apparel cotton met recycled, responsible, renewable or regenerative-material criteria in 2024.[59]
  • 100% of adidas down used in products is certified under the Responsible Down Standard.[60]

Product lifecycle in the jackets industry

  • 30% of an eligible item’s original retail price is offered as Arc’teryx trade-in credit in the United States and Canada.[61]
  • 47,152 items were kept out of landfill through Arc’teryx circularity initiatives in 2025.[61]
  • 20% of MSRP is Patagonia’s estimated trade-in value for most eligible clothing and gear.[7]
  • 5 jackets in the repair-life study lasted more than 10 years after repair.[62]
  • $10–$200 is the stated Patagonia trade-in value range for jackets.[7]

After-sales in the jackets industry

  • 14% was the year-on-year increase in Arc’teryx repairs in China in 2023.[6]
  • 20,216 repairs were completed by Arc’teryx globally in 2023.[6]
  • 63% was the year-on-year increase in Arc’teryx repairs in Canada in 2023.[6]
  • 28,147 garments were repaired globally by Arc’teryx in 2024.[6]
  • 39% was the increase in Arc’teryx global repairs from 2023 to 2024.[6]

Value proposition in the jackets industry

  • 20,000 millimetres is the waterproof rating of Decathlon’s Quechua MH500 hiking jacket component.[63]
  • 21 recycled bottles are used per Columbia OutDry Extreme ECO jacket as part of its environmental value proposition.[57]
  • $270 is the maximum listed Arc’teryx trade-in credit for an Alpha SV Jacket Men’s.[61]
  • $180 is the maximum listed Arc’teryx trade-in credit for a Beta AR Jacket Men’s.[61]
  • 30% of original retail price is the Arc’teryx trade-in credit offered for eligible used gear.[61]

13 Statistics

Sustainability & Ethics

Recycled-material adoption and end-of-life actions are quantified, including 47,152 items kept out of landfill via Arc’teryx ReBIRD in 2025 and 150,000 garments covered by a textile-to-textile recycled polyester batch in 2025.

Sustainability in the jackets industry

  • 150,000 garments were covered by JACK & JONES’s first batch of textile-to-textile recycled polyester converted from a bumper jacket programme in 2025.[64]
  • 47,152 items were kept out of landfill through Arc’teryx ReBIRD activities in 2025.[61]
  • 75% recycled polyester makes up the main-body fabric of The North Face Men’s LIGHTRANGE Woven Jacket in the United States in 2026.[59]
  • 91% recycled polyester makes up the body fabric of The North Face Men’s Tek Approach Jacket in the United States in 2026.[59]
  • 12,275 kilograms of waste were saved through Arc’teryx ReBIRD activities in 2025.[61]

Circular economy in the jackets industry

  • 10,000-plus Arc’teryx items were processed and made available through the used-gear resale programme in 2020.[6]
  • 14% was the year-over-year increase in Arc’teryx repairs in China in 2023.[6]
  • 7,443 kilograms of waste were diverted by Arc’teryx in 2023, equivalent to 66 large waste containers.[6]
  • 371% was the increase in Arc’teryx trade-ins at selected North American events compared with 2022.[6]
  • 20,216 Arc’teryx repairs were completed globally in 2023.[6]

Carbon footprint in the jackets industry

  • 65% is Arc’teryx’s targeted reduction in greenhouse-gas intensity by 2030 for its technical apparel products.[61]
  • More than 45 kilograms of CO2e are saved by repairing a waterproof jacket instead of replacing it, according to WRAP’s 2025 repair analysis.[65]
  • 65% of the impact of one Arc’teryx jacket occurs before it reaches the retail rack, according to the company’s 2020 climate report.[6]

15 Statistics

Globalization & Expansion

EU supply concentration remains high: China supplied 18% of EU outerwear import value in 2024, while the six largest exporters accounted for 79.5% of EU exports.

Globalization in the jackets industry

  • 79.5% of EU outerwear exports came from Italy, Germany, the Netherlands, Spain, France and Poland in 2024.[72]
  • €3.18 billion was the value of Germany’s outerwear exports in 2024.[72]
  • 17.4% was Poland’s average annual outerwear-export growth between 2019 and 2024.[72]
  • €18 billion of outerwear was exported by the European Union in 2024.[72]
  • 3.9% was the average annual growth rate of EU outerwear imports by value between 2019 and 2024.[72]

Cultural adaptation in the jackets industry

  • 67.0% of Stone Island revenue came from EMEA in 2024.[46]
  • €379.0 million was Moncler brand revenue from the Americas in 2024, up 2% from 2023.[46]
  • 87 was Canada Goose’s brand-heat index score among U.S. Gen Z consumers for women’s outdoor clothing in 2026.[73]
  • 89 was the combined brand-heat index score for Cotopaxi and Canada Goose among U.S. Gen X consumers for women’s outdoor clothing in 2026.[73]
  • €1,379.0 million was Moncler brand revenue from Asia in 2024, up 11% from 2023.[46]

Supplier management in the jackets industry

  • 100% of volumes assigned to Moncler outerwear façon manufacturers were covered by audits during 2022–2024.[46]
  • 16 Moncler suppliers, approximately 3% of those audited, had their relationships terminated after audit findings through 2024.[18]
  • 3% of Moncler’s audited suppliers had open non-compliances at the end of 2024.[18]
  • 794 ethical, social and environmental audits covered Moncler suppliers and sub-suppliers from 2022 through 2024.[46]
  • 93% of volumes assigned to Moncler suppliers of other outerwear processes were covered by audits during 2022–2024.[46]

Stakeholder management in the jackets industry

  • 5.4% of Moncler Group employees were based in South Korea in 2024.[46]
  • 9.5% of Moncler Group employees were based in Japan in 2024.[46]
  • 3,029 new employees joined Moncler Group worldwide in 2024.[46]
  • 27.9% of Moncler Group employees were based in Italy in 2024.[46]
  • 7.9% of Moncler Group employees were based in China in 2024.[46]

Distribution channels in the jackets industry

  • 75% of Canada Goose fiscal-2025 DTC channel revenue came from permanent retail stores.[18]
  • 75% of Canada Goose North American revenue came through DTC channels in fiscal 2025.[74]
  • Over 170 U.S. retail stores sold Columbia Sportswear products through its DTC channel at December 31, 2025.[45]
  • Over 70 Europe-direct Columbia DTC retail stores and e-commerce sites operated across 10 countries at December 31, 2025.[45]
  • $1,979.033 million was Columbia Sportswear’s U.S. revenue in 2025.[45]

Key questions about the jackets industry

What is the size of the jackets market in 2024?
Worldwide coats and jackets were estimated at more than $110 billion in 2024.
How fast are European outerwear imports growing?
European outerwear imports grew at an average annual rate of 3.9% between 2019 and 2024.
Which companies lead the jackets industry?
Arc'teryx leads Gitnux's 2026 jackets ranking with an Overall score of 9.8, driven by Amer Sports Technical Apparel segment growth of 26% to $2.1B in FY2024. Amer Sports is the highest-ranked apparel brand company at 9.6, backed by $2.856 billion in 2025 technical-apparel revenue.
What technology shifts show up most in jackets and outerwear operations?
Synthetic-fibre outerwear remains dominant (72.9% of outerwear imports in 2024), while Digital Product Passport requirements move toward implementation under the 2025–2030 Ecodesign plan.
How concentrated is the EU outerwear export supply chain?
The six leading EU exporters accounted for 79.5% of EU outerwear export value in 2024.
Where do recycled materials and repair activities show up in jackets performance categories?
Arc’teryx completed 20,216 repairs in 2023, while Patagonia reported 94% of its polyester fabric by weight was recycled in Spring 2026.
Reference

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Samuel Norberg. (2026, November 10). Jackets Industry Statistics. Gitnux. https://gitnux.org/jackets-industry-statistics
MLA
Samuel Norberg. "Jackets Industry Statistics." Gitnux, 10 Nov 2026, https://gitnux.org/jackets-industry-statistics.
Chicago
Samuel Norberg. 2026. "Jackets Industry Statistics." Gitnux. https://gitnux.org/jackets-industry-statistics.

Sources & references

86 sources cited across this report

  1. monitor-industrial-ecosystems.ec.europa.eu
  2. assets.ctfassets.net
  3. eur-lex.europa.eu
  4. orfonline.org
  5. apec.org
  6. images.arcteryx.com
  7. patagonia.com
  8. sec.gov
  9. unido.org
  10. oritain.com
  11. acceleratedanalytics.com
  12. uploads.prod01.oregon.platform-os.com
  13. vfc.com
  14. kontoorbrands.com
  15. thefashionlaw.com
  16. columbiasportswearcompany.com
  17. secinfo.com
  18. financialfilings.com
  19. db.srnav.com
  20. manufacturersalliance.org
  21. emails.ipc.org
  22. businessoffashion-businessoffashion-prod.web.arc-cdn.net
  23. annual-report.puma.com
  24. scribd.com
  25. csrd.bwdstrategic.com
  26. wikirate-production-storage.fra1.cdn.digitaloceanspaces.com
  27. nextplc.co.uk
  28. fastretailing.com
  29. revuze.it
  30. which.co.uk
  31. burberryplc.com
  32. gopluto.s3.eu-north-1.amazonaws.com
  33. kerv.ai
  34. ads.tiktok.com
  35. gobrandwave.com
  36. group.hugoboss.com
  37. craft-cms-s3.s3.amazonaws.com
  38. shortyawards.com
  39. wearisma.com
  40. media.sproutsocial.com
  41. lotogarment.com
  42. hellyhansen.com
  43. fintel.io
  44. eu.patagonia.com
  45. investor.columbia.com
  46. monclergroup.com
  47. deloitte.com
  48. usfashionindustry.com
  49. amaltas.com
  50. alixpartners.com
  51. modern-mba.com
  52. lectra.com
  53. mckinsey.com
  54. publicnow.com
  55. hkexnews.hk
  56. investors.amersports.com
  57. columbia.com
  58. fundslibrary.co.uk
  59. thenorthface.com
  60. adidas-group.com
  61. arcteryx.com
  62. millet.com
  63. decathlon.com
  64. bestseller.com
  65. sojo.uk
  66. averydennison.gcs-web.com
  67. fashionunited.com
  68. spglobal.com
  69. f24.com
  70. mynewsdesk.com
  71. report.adidas-group.com
  72. cbi.eu
  73. lek.com
  74. s203.q4cdn.com
  75. statista.com
  76. heimdallinsights.com
  77. single-market-economy.ec.europa.eu
  78. t3.com
  79. amersports.com
  80. investor.vfc.com
  81. company.bosideng.com
  82. investor.canadagoose.com
  83. susproc.jrc.ec.europa.eu
  84. joint-research-centre.ec.europa.eu
  85. ec.europa.eu
  86. oia.outdoorindustry.org