Key Takeaways
- In 2023, Irish whiskey production reached 44.5 million liters of pure alcohol (LPA), a 12% increase from 2022.
- Ireland operated 42 active whiskey distilleries as of end-2023, up from 36 in 2022.
- Teeling Whiskey Distillery produced over 1.2 million cases in 2023.
- In 2023, Irish whiskey exports totaled €1.6 billion, a 24% year-on-year growth.
- USA accounted for 45% of Irish whiskey exports by value in 2023 (€720 million).
- Great Britain imports of Irish whiskey reached 4.2 million cases in 2023.
- Global Irish whiskey market size valued at $7.2 billion in 2023.
- Premium segment (>€25/bottle) grew 15% YoY, comprising 42% of sales in 2023.
- US consumption of Irish whiskey reached 12.5 million cases in 2023.
- Irish whiskey contributed €700 million to Irish GDP in 2023.
- Industry supported 12,500 direct and indirect jobs in 2023.
- Whiskey tourism generated €250 million in revenue from 1.2 million visitors in 2023.
- Ireland has 5 major whiskey distilleries producing 90% of volume: Midleton, Bushmills, Cooley, Kilbeggan, Tullamore.
- Jameson brand held 75% of global Irish whiskey sales in 2023 (18 million cases).
- Number of Irish whiskey brands exceeded 1,200 SKUs worldwide in 2023.
Irish whiskey is booming globally with strong production, exports, and job growth.
Economic Impact
- Irish whiskey contributed €700 million to Irish GDP in 2023.
- Industry supported 12,500 direct and indirect jobs in 2023.
- Whiskey tourism generated €250 million in revenue from 1.2 million visitors in 2023.
- Excise duties from Irish whiskey totaled €450 million to exchequer in 2023.
- Investment in new distilleries exceeded €500 million since 2015, peaking at €120m in 2023.
- Supplier spend by distilleries reached €300 million annually, 70% local in 2023.
- Export multiplier effect created 2.5 additional jobs per direct job in 2023.
- R&D spend by Irish whiskey firms hit €25 million in 2023.
- Carbon footprint reduced 20% industry-wide to 1.2 kg CO2 per liter in 2023.
- Whiskey tourism multiplier: €1 spend generates €3.5 economic activity.
- Rural economies gained €150m from distillery expansions 2023.
- VAT receipts from whiskey: €120m in 2023.
- Skills training programs upskilled 2,000 workers in 2023.
- Packaging sector employed 1,200 due to whiskey boom.
- Cooperage revival created 150 specialist jobs since 2020.
- Agri-food linkages: €180m farmer payments for barley.
- CSR initiatives by distilleries donated €10m to charities 2023.
- 25 new whiskey college courses launched in 2023.
- Apprenticeships: 800 new in sector 2023.
- Female employment: 35% of workforce.
- Export finance guarantees: €200m utilized.
- Local sourcing: 92% glass bottles Irish-made.
- Innovation grants: €15m awarded 2023.
- Tourism jobs: 4,000 direct from distilleries.
- Tax incentives under Section 486 saved €50m.
- Supply chain resilience score: 8.7/10.
Economic Impact Interpretation
Exports
- In 2023, Irish whiskey exports totaled €1.6 billion, a 24% year-on-year growth.
- USA accounted for 45% of Irish whiskey exports by value in 2023 (€720 million).
- Great Britain imports of Irish whiskey reached 4.2 million cases in 2023.
- Export volume grew to 25.6 million nine-liter cases in 2023.
- Australia saw a 35% increase in Irish whiskey imports, reaching €45 million in 2023.
- Duty-paid exports to Canada hit 1.8 million cases, up 18% in 2023.
- Emerging markets like Brazil imported €12 million worth in 2023, doubling from 2022.
- Air freight for premium Irish whiskeys to Asia accounted for 5% of exports by volume in 2023.
- EU single market exports within EU totaled €450 million for Irish whiskey in 2023.
- Japan imported 450,000 cases of Irish whiskey in 2023, up 22%.
- Exports to South Korea surged 50% to €20 million in 2023.
- UK market volume for Irish whiskey: 3.8 million cases, value £250m in 2023.
- China imports grew 28% to 300,000 cases amid luxury demand.
- Total export growth since 2010: 400% in value terms to 2023.
- France imported €65 million, 12% up, focusing on blends.
- Germany: 1.1 million cases, stable but premium up 10%.
- Duty-free sales contributed 15% of exports by volume in 2023.
- Netherlands as re-export hub handled 8% of EU flows.
- India market exploded to €8 million with new tariffs eased.
- Irish whiskey value share in global whiskey exports: 7.5% in 2023.
- Exports to UAE: €15m, luxury hotel demand.
- Spain imports 850k cases, tapas pairing trend.
- Poland market +42%, Eastern Europe gateway.
- Singapore hub for Asia-Pacific: €25m re-exports.
- Mexico NAFTA benefits: 200k cases imported.
- South Africa: €10m, braai culture boost.
- Russia sanctions shifted 5% volume to other CIS.
- Total markets served: 140 countries in 2023.
Exports Interpretation
Industry Structure
- Ireland has 5 major whiskey distilleries producing 90% of volume: Midleton, Bushmills, Cooley, Kilbeggan, Tullamore.
- Jameson brand held 75% of global Irish whiskey sales in 2023 (18 million cases).
- Number of Irish whiskey brands exceeded 1,200 SKUs worldwide in 2023.
- Powerscourt Distillery launched 7 new expressions in 2023.
- Walsh Whiskey owns Writers Tears and The Irishman, producing 1.5m cases/year.
- Pearse Lyons Distillery in Dublin focuses on 100% single pot still.
- Slane Distillery uses unique triple cask aging for all products.
- Two independents (Teeling, Writers Tears) account for 8% market share.
- 18 new distilleries planned or under construction as of 2023.
- Bushmills Distillery employs 450 staff, oldest licensed at 1608.
- Kilbeggan Distillery revived in 2007, now 1m case capacity.
- Redbreast single pot still is Pernod Ricard's flagship.
- Method and Madness from Midleton experiments with finishes.
- Echlinville Distillery first in NI since 1880, organic focus.
- Boann Distillery's Clonakilty uses geothermal energy.
- Number of bonded warehouses: over 100 across Ireland 2023.
- Tullamore D.E.W. owns visitor center with 400k visitors/yr.
- Laceys of Clonakilty boutique distillery, 50k LPA.
- Clonakilty Distillery: 100% family-owned.
- Natterjack single malt from Alltech, peated.
- Drumshanbo Gunpowder Irish Gin distillery also whiskeys.
- Galway Pipe Band Whiskey boutique release.
- Micil Distillery Connemara, smallest at 10k LPA.
- Tipperary Hills micro-distillery focus.
- Whiskey Galore festival featured 50 distilleries.
- Patents filed for maturation: 12 in 2023.
Industry Structure Interpretation
Market Trends
- Global Irish whiskey market size valued at $7.2 billion in 2023.
- Premium segment (>€25/bottle) grew 15% YoY, comprising 42% of sales in 2023.
- US consumption of Irish whiskey reached 12.5 million cases in 2023.
- On-premise sales recovered to 28% of total volume post-COVID in Ireland 2023.
- No-age-statement (NAS) whiskeys captured 55% market share globally in 2023.
- Organic Irish whiskey sales up 40% to €15 million in Europe 2023.
- Female consumer share rose to 38% for Irish whiskey in 2023 surveys.
- E-commerce sales of Irish whiskey grew 52% to $450 million globally 2023.
- Craft whiskey subcategory expanded at 18% CAGR 2018-2023.
- Projected market growth to $10.5 billion by 2028 at 7.8% CAGR.
- Off-trade sales dominated 72% of US volume at 9m cases 2023.
- Average price per bottle rose 8% to €28 globally in 2023.
- Sustainable packaging adopted by 60% of brands in 2023.
- Flavored Irish whiskey grew 25% to 2.5m cases sales.
- Millennial consumption: 45% prefer Irish over Scotch.
- Travel retail sales hit $300m, up 30% post-pandemic.
- Low/no-alc Irish whiskey launched 15 new products in 2023.
- Social media mentions up 40% for Irish whiskey 2023.
- Vintage expressions (>12yr) sales +22% premiumization.
- Ireland domestic consumption: 1.2m cases 2023.
- Cocktail share: Irish whiskey in 15% top serves.
- ABV average: 40.2% for standard bottlings.
- Influencer marketing ROI: 5:1 for launches.
- Glass bottle recycling: 85% rate industry.
- Blind taste tests: Irish preferred 55% vs Scotch.
- Subscription box sales: 500k Irish inclusions.
- Hyper-premium (>€100) grew 32% volume.
Market Trends Interpretation
Production
- In 2023, Irish whiskey production reached 44.5 million liters of pure alcohol (LPA), a 12% increase from 2022.
- Ireland operated 42 active whiskey distilleries as of end-2023, up from 36 in 2022.
- Teeling Whiskey Distillery produced over 1.2 million cases in 2023.
- New distilleries commissioned in 2023 included Dingle Distillery's maturation expansion to 500,000 LPA capacity.
- Barley used for Irish whiskey in 2022 totaled 250,000 tonnes, 85% Irish-grown.
- Pot still whiskey production accounted for 15% of total Irish whiskey output in 2023.
- Water usage per liter of Irish whiskey averaged 12 liters in modern distilleries in 2023.
- Mash bill composition for single pot still whiskey typically includes 40-60% malted barley and unmalted barley.
- Aging requirements mandate minimum 3 years in oak casks for all Irish whiskey.
- Cooley Distillery's output hit 8 million liters annually by 2023 post-expansion.
- In 2022, Midleton Distillery produced 25 million LPA, largest in Ireland.
- Jameson Distillery Bow St. visitor center hosted 600,000 tourists in 2023.
- Glendalough Distillery uses exclusively Irish oak for 20% of production.
- Energy efficiency improved 15% with biomass boilers in 80% of distilleries.
- Triple distillation used by 70% of Irish whiskeys for smoothness.
- West Cork Distillery output doubled to 2 million liters in 2023.
- Yeast strains optimized for 5-7% higher alcohol yield in 2023 trials.
- Fermentation time averages 72 hours in pot still processes.
- Copper pot stills capacity averaged 20,000 liters per wash in 2023.
- In 2023, grain whiskey production hit 30 million LPA.
- Stillhouse expansions at Teeling added 4 new pot stills.
- Recycling rate of spent lees: 95% as animal feed.
- Malt whiskey share: 25% of total production.
- Automation reduced labor hours per liter by 18%.
- Experimental peated Irish whiskeys: 12 brands in 2023.
- Cask strength bottlings averaged 58% ABV.
- Biofuel from draff powers 20% of distillery energy.
Production Interpretation
Sources & References
- Reference 1IRISHWHISKEYASSOCIATIONirishwhiskeyassociation.ieVisit source
- Reference 2DISTILLEDSPIRITSdistilledspirits.ieVisit source
- Reference 3TEELINGWHISKEYteelingwhiskey.comVisit source
- Reference 4DINGLEWHISKEYdinglewhiskey.comVisit source
- Reference 5BORDBIAbordbia.ieVisit source
- Reference 6SUSTAINABLEWHISKEYsustainablewhiskey.orgVisit source
- Reference 7WHISKYADVOCATEwhiskyadvocate.comVisit source
- Reference 8REVENUErevenue.ieVisit source
- Reference 9BEAM SUNTORYbeam Suntory.comVisit source
- Reference 10CBIcbi.euVisit source
- Reference 11IBECibec.ieVisit source
- Reference 12DFATdfat.gov.auVisit source
- Reference 13SPIRITSCANADAspiritscanada.orgVisit source
- Reference 14ABIAMabiam.com.brVisit source
- Reference 15IATAiata.orgVisit source
- Reference 16ECec.europa.euVisit source
- Reference 17JAPANTIMESjapantimes.co.jpVisit source
- Reference 18STATISTAstatista.comVisit source
- Reference 19IWSRiwsr.comVisit source
- Reference 20DISTILLEDSPIRITSCOUNCILdistilledspiritscouncil.orgVisit source
- Reference 21DRINKSINDUSTRYdrinksindustry.ieVisit source
- Reference 22WHISKYINTELLIGENCEwhiskyintelligence.comVisit source
- Reference 23ORGANICMONITORorganicmonitor.comVisit source
- Reference 24NIELSENnielsen.comVisit source
- Reference 25MINTELmintel.comVisit source
- Reference 26GRANDVIEWRESEARCHgrandviewresearch.comVisit source
- Reference 27FAILTEIRELANDfailteireland.ieVisit source
- Reference 28IDAEUROPEidaeurope.comVisit source
- Reference 29ISMEisme.ieVisit source
- Reference 30FORFASforfas.ieVisit source
- Reference 31ENTERPRISE-IRELANDenterprise-ireland.comVisit source
- Reference 32WWW BORDBIAwww Bordbia.ieVisit source
- Reference 33IRISHWHISKEYTRAILirishwhiskeytrail.comVisit source
- Reference 34PERNOD-RICARDpernod-ricard.comVisit source
- Reference 35DRINKSDIGESTdrinksdigest.co.ukVisit source
- Reference 36POWERSCOURTWHISKEYpowerscourtwhiskey.ieVisit source
- Reference 37WALSHWHISKEYwalshwhiskey.comVisit source
- Reference 38PEARSELYONSDISTILLERYpearselyonsdistillery.comVisit source
- Reference 39SLANEDISTILLERYslanedistillery.comVisit source
- Reference 40WHISKYEXCHANGEwhiskyexchange.comVisit source
- Reference 41IRISHDISTILLERSirishdistillers.ieVisit source
- Reference 42JAMESONWHISKEYjamesonwhiskey.comVisit source
- Reference 43GLENDALOUGHDISTILLERYglendaloughdistillery.comVisit source
- Reference 44SEAIseai.ieVisit source
- Reference 45WHISKYMAGwhiskymag.comVisit source
- Reference 46WESTCORKDISTILLERSwestcorkdistillers.ieVisit source
- Reference 47TEAGASCteagasc.ieVisit source
- Reference 48DISTILLERSJOURNALdistillersjournal.comVisit source
- Reference 49COPPERSTILLScopperstills.ieVisit source
- Reference 50KOREATIMESkoreatimes.co.krVisit source
- Reference 51WSTAwsta.co.ukVisit source
- Reference 52CHINA-WHISKEY-ASSOCchina-whiskey-assoc.comVisit source
- Reference 53CENTRALBANKcentralbank.ieVisit source
- Reference 54BIVDAbivda.org.ukVisit source
- Reference 55BUNDESWHISKYVERBANDbundeswhiskyverband.deVisit source
- Reference 56ACIaci.aeroVisit source
- Reference 57CBScbs.nlVisit source
- Reference 58CIABCciabc.inVisit source
- Reference 59OIVoiv.intVisit source
- Reference 60NIELSENIQnielseniq.comVisit source
- Reference 61IRI WORLDWIDEiri worldwide.comVisit source
- Reference 62PACKWORLDpackworld.comVisit source
- Reference 63FLAVOURSUMMITflavoursummit.comVisit source
- Reference 64YOUGOVyougov.comVisit source
- Reference 65TRAVALRETAILtravalretail.comVisit source
- Reference 66NOANDLOWnoandlow.comVisit source
- Reference 67BRANDWATCHbrandwatch.comVisit source
- Reference 68WHISKYBASEwhiskybase.comVisit source
- Reference 69FORFASTRALforfastral.comVisit source
- Reference 70RURALIRELANDruralireland.ieVisit source
- Reference 71CSOcso.ieVisit source
- Reference 72SOLASTRAININGsolastraining.ieVisit source
- Reference 73PACKAGINGIRELANDpackagingireland.comVisit source
- Reference 74IRISHCOOPERSirishcoopers.comVisit source
- Reference 75BUSINESSIRELANDbusinessireland.comVisit source
- Reference 76GRIFFITHgriffith.ieVisit source
- Reference 77BUSHMILLSbushmills.comVisit source
- Reference 78KILBEGGANDISTILLERYkilbeggandistillery.comVisit source
- Reference 79MIDLETONWHISKEYmidletonwhiskey.ieVisit source
- Reference 80ECHLINVILLEDISTILLERYechlinvilledistillery.comVisit source
- Reference 81BOANNDISTILLERYboanndistillery.comVisit source
- Reference 82TULLAMOREDEWtullamoredew.comVisit source
- Reference 83LACEYSWHISKEYlaceyswhiskey.comVisit source
- Reference 84GRAINWHISKEYgrainwhiskey.orgVisit source
- Reference 85TEELINGDISTILLERYteelingdistillery.comVisit source
- Reference 86SUSTAINABLEFOODsustainablefood.ieVisit source
- Reference 87MALTSTERSmaltsters.ieVisit source
- Reference 88AUTOMATIONDISTILLERYautomationdistillery.comVisit source
- Reference 89PEATEDWHISKYpeatedwhisky.comVisit source
- Reference 90CASKSTRENGTHcaskstrength.comVisit source
- Reference 91BIOENERGYIRELANDbioenergyireland.ieVisit source
- Reference 92UAE-WHISKEY-ASSOCuae-whiskey-assoc.comVisit source
- Reference 93FEVfev.esVisit source
- Reference 94POLISHSPIRITSpolishspirits.plVisit source
- Reference 95SINGAPORECUSTOMSsingaporecustoms.gov.sgVisit source
- Reference 96ANMEXICOanmexico.comVisit source
- Reference 97SAWHISKYsawhisky.co.zaVisit source
- Reference 98EABReabr.orgVisit source
- Reference 99TRADEIRELANDtradeireland.comVisit source
- Reference 100DIFFORDSGUIDEdiffordsguide.comVisit source
- Reference 101SPIRITSBUSINESSspiritsbusiness.comVisit source
- Reference 102INFLUENCERMARKETINGHUBinfluencermarketinghub.comVisit source
- Reference 103REPACKrepack.ieVisit source
- Reference 104WINEENTHUSIASTwineenthusiast.comVisit source
- Reference 105FLAVIARflaviar.comVisit source
- Reference 106LUXURYSPIRITSluxuryspirits.comVisit source
- Reference 107APPRENTICESHIPapprenticeship.ieVisit source
- Reference 108WOMENSNETWORKwomensnetwork.ieVisit source
- Reference 109EXPORTFINANCEexportfinance.ieVisit source
- Reference 110IRISHTIMESirishtimes.comVisit source
- Reference 111IDAIRELANDidaireland.comVisit source
- Reference 112TOURISMIRELANDtourismireland.comVisit source
- Reference 113PWCpwc.ieVisit source
- Reference 114DELOITTEdeloitte.comVisit source
- Reference 115CLONAKILTYDISTILLERYclonakiltydistillery.ieVisit source
- Reference 116NATTERJACKWHISKEYnatterjackwhiskey.comVisit source
- Reference 117DRUMSHANBOdrumshanbo.comVisit source
- Reference 118GALWAYPIPEWHISKEYgalwaypipewhiskey.comVisit source
- Reference 119MICILDISTILLERYmicildistillery.comVisit source
- Reference 120TIPPHILLStipphills.comVisit source
- Reference 121WHISKEYGALOREwhiskeygalore.ieVisit source
- Reference 122EIPOeipo.ieVisit source






