Key Takeaways
- In Q2 2024, Apple iPhone held 15.8% global smartphone market share while Android vendors collectively held 84.2%
- In 2023, global smartphone shipments reached 1.15 billion units with iPhone accounting for 232 million (20.1%) and Android 918 million (79.9%)
- US smartphone market share in Q1 2024: iPhone 54%, Android 46%
- Apple's iPhone generated $200.6 billion revenue in FY2023, 52% of total company revenue, while Android vendors like Samsung earned $77 billion from mobiles
- Q2 2024 smartphone revenue: Apple $46.8 billion, Samsung $25.3 billion
- 2023 global smartphone industry revenue: Apple 50% share at $220 billion, Android 50% split among many
- In the US, 55% of smartphone users own iPhones as of 2024, compared to 45% Android
- Globally, Android has 3.1 billion active users vs iOS 1.5 billion in 2023
- iPhone user loyalty rate 92% in US 2023, Android 74%
- iPhone 15 Pro Max Geekbench single-core score 2900 vs Samsung S24 Ultra 2188 in 2024 benchmarks
- AnTuTu v10 Galaxy S24 Ultra 1,770,000 vs iPhone 15 Pro Max 1,495,000 Q1 2024
- 3DMark Wild Life Extreme: iPhone 15 Pro 4500 vs S24 Ultra 4200
- iOS receives 5-7 years of OS updates vs Android average 3 years
- 98% of iPhones run latest iOS vs 25% Android on latest version 2023
- Google patched 500+ vulnerabilities in Android 2023, Apple disclosed fewer but faster
Apple dominates in the US and premium market revenue, but Android leads globally in market share and user base.
Market Share & Shipments
Market Share & Shipments Interpretation
Performance Metrics
Performance Metrics Interpretation
Revenue & Profits
Revenue & Profits Interpretation
Software & Security
Software & Security Interpretation
User Base & Loyalty
User Base & Loyalty Interpretation
Sources & References
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