GITNUXREPORT 2026

Internet Statistics

Global internet use grows, but significant digital and security divides remain worldwide.

Rajesh Patel

Team Lead & Senior Researcher with over 15 years of experience in market research and data analytics.

First published: Feb 13, 2026

Our Commitment to Accuracy

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Statistic 1

Global online retail sales reached $5.8 trillion in 2023.

Statistic 2

E-commerce represented 22% of total retail sales globally in 2023.

Statistic 3

Amazon's net sales hit $574.8 billion in 2023.

Statistic 4

China e-commerce market size was $2.8 trillion in 2023.

Statistic 5

Digital ad spend totaled $626.91 billion worldwide in 2023.

Statistic 6

US e-commerce sales grew 7.6% to $1.1 trillion in 2023.

Statistic 7

Mobile commerce accounted for 60% of e-commerce sales in 2023.

Statistic 8

Global B2B e-commerce market reached $18.7 trillion in 2023.

Statistic 9

Shopify merchants generated $235.9 billion in sales in 2023.

Statistic 10

E-commerce logistics market valued at $887 billion in 2023.

Statistic 11

80% of Americans shopped online in 2023.

Statistic 12

Fintech market size hit $340 billion globally in 2023.

Statistic 13

Online travel bookings generated $817 billion in 2023.

Statistic 14

Affiliate marketing spend reached $15.7 billion in 2023.

Statistic 15

India e-commerce market grew 25% to $84 billion in 2023.

Statistic 16

Subscription e-commerce revenue: $1.5 trillion globally in 2023.

Statistic 17

Cloud computing market valued at $545.6 billion in 2023.

Statistic 18

Digital payments processed $8.6 trillion in 2023.

Statistic 19

Latin America e-commerce sales: $273 billion in 2023.

Statistic 20

SaaS market revenue reached $195 billion in 2023.

Statistic 21

Global freelance economy via platforms: $1.27 trillion in 2023.

Statistic 22

E-sports market generated $1.38 billion in 2023.

Statistic 23

Online grocery sales hit $346 billion globally in 2023.

Statistic 24

Cybersecurity market size: $172 billion in 2023.

Statistic 25

NFT market volume peaked at $25 billion but fell to $8.7 billion in 2023.

Statistic 26

Remote work tools market: $42 billion in 2023.

Statistic 27

Global IP traffic reached 3.3 zettabytes in 2023.

Statistic 28

Fixed broadband speeds averaged 110 Mbps globally in 2023.

Statistic 29

5G connections hit 1.76 billion worldwide by end-2023.

Statistic 30

IPv6 adoption reached 39% of networks in 2023.

Statistic 31

Data centers consumed 1-1.3% of global electricity in 2023.

Statistic 32

Global median mobile speed: 59.4 Mbps in Q4 2023.

Statistic 33

Submarine cables carried 99% of international data in 2023.

Statistic 34

Wi-Fi 6 adoption in enterprises: 45% in 2023.

Statistic 35

Global internet exchange points handled 15 Tbps peak in 2023.

Statistic 36

Fiber optic connections grew to 50% of fixed broadband in 2023.

Statistic 37

Satellite internet users reached 10 million in 2023.

Statistic 38

Edge computing market grew to $16.5 billion in 2023.

Statistic 39

4G still dominated with 60% of mobile connections in 2023.

Statistic 40

Latency for 5G averaged 20ms globally in 2023.

Statistic 41

IoT connections totaled 16.6 billion in 2023.

Statistic 42

CDN traffic share: 41% of web traffic in 2023.

Statistic 43

Global undersea cable length: 1.4 million km in 2023.

Statistic 44

Home average broadband speed: 200 Mbps in 2023.

Statistic 45

Blockchain nodes worldwide: 15,000 active in 2023.

Statistic 46

Quantum internet research links: 10 experimental in 2023.

Statistic 47

Rural broadband coverage: 85% globally in 2023.

Statistic 48

AI data center power demand doubled to 100 GW in 2023.

Statistic 49

Starlink subscribers: 2.7 million by end-2023.

Statistic 50

MEC deployments: 40,000 sites worldwide in 2023.

Statistic 51

Global DNS queries: 300 billion per day in 2023.

Statistic 52

6G research investments: $10 billion in 2023.

Statistic 53

Fixed wireless access subs: 15 million in 2023.

Statistic 54

Global cybercrime costs reached $8 trillion in 2023.

Statistic 55

There were 2.8 billion ransomware attacks in 2023.

Statistic 56

94% of organizations experienced phishing attempts in 2023.

Statistic 57

Data breaches exposed 6.5 billion records in 2023.

Statistic 58

DDoS attacks surged 200% to 9.5 million in 2023.

Statistic 59

81% of breaches involved weak or stolen passwords in 2023.

Statistic 60

Malware attacks hit 5.5 billion devices in 2023.

Statistic 61

74% of users concerned about online privacy in 2023.

Statistic 62

Supply chain attacks rose 42% to 1,200 incidents in 2023.

Statistic 63

300 million phishing emails sent hourly in 2023.

Statistic 64

Cryptojacking incidents increased 29% in 2023.

Statistic 65

68% of businesses hit by ransomware in 2023.

Statistic 66

Personal data of 353 million leaked in largest breach 2023.

Statistic 67

Zero-day exploits used in 80% of breaches in 2023.

Statistic 68

Mobile malware samples grew to 12.7 million in 2023.

Statistic 69

52% of users never change default router passwords in 2023.

Statistic 70

Deepfake incidents rose 550% to 150,000 in 2023.

Statistic 71

Healthcare sector saw 249 million patient records breached in 2023.

Statistic 72

95% of cybersecurity issues due to human error in 2023.

Statistic 73

Botnet attacks hit 30% of websites monthly in 2023.

Statistic 74

VPN usage jumped 27% amid privacy concerns in 2023.

Statistic 75

1 in 10 internet users victim of identity theft in 2023.

Statistic 76

Cloud misconfigurations caused 20% of breaches in 2023.

Statistic 77

88% of consumers want stronger data privacy laws in 2023.

Statistic 78

State-sponsored attacks increased 50% to 300 in 2023.

Statistic 79

Password stuffing attacks: 158 billion attempts in 2023.

Statistic 80

In 2023, global average daily time online was 6 hours 58 minutes.

Statistic 81

58.4% of global web traffic came from mobile devices in 2023.

Statistic 82

Users spent 2 hours 23 minutes daily on social media in 2023.

Statistic 83

Video content accounted for 82% of internet traffic in 2023.

Statistic 84

62% of internet users shopped online weekly in 2023.

Statistic 85

Average daily email checks per user: 15 times in 2023.

Statistic 86

47% of global users accessed news online daily in 2023.

Statistic 87

Streaming video time averaged 17 hours per week per user in 2023.

Statistic 88

38% of internet time spent on communication apps in 2023.

Statistic 89

US adults spent 7 hours 5 minutes daily online in 2023.

Statistic 90

Gaming consumed 8.6% of internet traffic in 2023.

Statistic 91

71% of users multitasked while online in 2023.

Statistic 92

Daily social media scrolling time: 2.5 hours in 2023.

Statistic 93

Podcasts reached 464 million monthly listeners globally in 2023.

Statistic 94

55% of users checked phones within 5 minutes of waking in 2023.

Statistic 95

E-learning platforms saw 1.2 billion users monthly in 2023.

Statistic 96

29% of internet traffic was P2P file sharing in 2023.

Statistic 97

Average website visit duration: 52 seconds in 2023.

Statistic 98

64% of users abandoned sites loading over 3 seconds in 2023.

Statistic 99

Voice search usage grew to 50% of searches in 2023.

Statistic 100

42% of users used ad blockers in 2023.

Statistic 101

Daily online banking logins averaged 4.2 per user in 2023.

Statistic 102

AR/VR content views increased 40% YoY to 100 million daily in 2023.

Statistic 103

53% of Gen Z used internet for mental health support in 2023.

Statistic 104

Cloud storage accessed by 70% of users weekly in 2023.

Statistic 105

As of January 2024, there were 5.44 billion internet users worldwide, equating to 67.5% of the global population.

Statistic 106

In 2023, Asia accounted for 53% of global internet users with 2.9 billion individuals online.

Statistic 107

India's internet user base reached 886.3 million in 2023, representing 64% penetration rate.

Statistic 108

Women make up 51% of internet users globally as of 2023, narrowing the gender gap to 3%.

Statistic 109

In the United States, 95% of adults used the internet in 2023, up from 93% in 2021.

Statistic 110

Africa had 570 million internet users in 2023, with a penetration rate of 43%.

Statistic 111

China had 1.079 billion internet users by December 2023, 75.6% of its population.

Statistic 112

In Europe, 94% of the population was online in 2023, highest among regions.

Statistic 113

Brazil's internet penetration reached 85.2% in 2023 with 185 million users.

Statistic 114

Globally, 18-24 year olds represent 25% of internet users in 2023.

Statistic 115

In 2023, 62% of low-income adults in the US used the internet, compared to 98% high-income.

Statistic 116

Nigeria had 122.5 million internet users in 2023, 55% penetration.

Statistic 117

In Japan, 83.7% of the population was online in 2023.

Statistic 118

Rural internet penetration globally stood at 40% in 2023, vs 70% urban.

Statistic 119

In 2023, 75% of people aged 65+ in the EU used the internet daily.

Statistic 120

Indonesia's internet users hit 215.6 million in 2023, 78% penetration.

Statistic 121

In the UK, 97.9% of adults used the internet in 2023.

Statistic 122

Globally, mobile internet users outnumbered desktop by 4:1 in 2023.

Statistic 123

In 2023, 40% of global internet users were in China and India combined.

Statistic 124

Germany's internet penetration was 94% in 2023 with 78.3 million users.

Statistic 125

In 2023, 92% of US households had internet access.

Statistic 126

Mexico had 107 million internet users in 2023, 80% penetration.

Statistic 127

In Australia, 94% of the population was online in 2023.

Statistic 128

Globally, internet users grew by 144 million (+2.6%) from 2022 to 2023.

Statistic 129

In 2023, 69% of Middle East population was online.

Statistic 130

South Korea had 96.3% internet penetration in 2023.

Statistic 131

In 2023, 55% of global population had high-speed broadband access.

Statistic 132

Philippines internet users reached 85.6 million in 2023, 76% penetration.

Statistic 133

In Canada, 97% of households had internet in 2023.

Statistic 134

Latin America's internet users totaled 467 million in 2023, 70% penetration.

1/134

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In a world where our screens now command more daily attention than sleep for many, the internet has fundamentally reshaped human existence, as revealed by staggering statistics showing that two-thirds of humanity is now online, with billions engaging in everything from e-commerce and streaming to navigating an unprecedented wave of cybercrime.

Key Takeaways

As of January 2024, there were 5.44 billion internet users worldwide, equating to 67.5% of the global population.
In 2023, Asia accounted for 53% of global internet users with 2.9 billion individuals online.
India's internet user base reached 886.3 million in 2023, representing 64% penetration rate.
In 2023, global average daily time online was 6 hours 58 minutes.
58.4% of global web traffic came from mobile devices in 2023.
Users spent 2 hours 23 minutes daily on social media in 2023.
Global online retail sales reached $5.8 trillion in 2023.
E-commerce represented 22% of total retail sales globally in 2023.
Amazon's net sales hit $574.8 billion in 2023.
Global cybercrime costs reached $8 trillion in 2023.
There were 2.8 billion ransomware attacks in 2023.
94% of organizations experienced phishing attempts in 2023.
Global IP traffic reached 3.3 zettabytes in 2023.
Fixed broadband speeds averaged 110 Mbps globally in 2023.
5G connections hit 1.76 billion worldwide by end-2023.

Global internet use grows, but significant digital and security divides remain worldwide.

Economic Impact and E-commerce

Global online retail sales reached $5.8 trillion in 2023.
E-commerce represented 22% of total retail sales globally in 2023.
Amazon's net sales hit $574.8 billion in 2023.
China e-commerce market size was $2.8 trillion in 2023.
Digital ad spend totaled $626.91 billion worldwide in 2023.
US e-commerce sales grew 7.6% to $1.1 trillion in 2023.
Mobile commerce accounted for 60% of e-commerce sales in 2023.
Global B2B e-commerce market reached $18.7 trillion in 2023.
Shopify merchants generated $235.9 billion in sales in 2023.
E-commerce logistics market valued at $887 billion in 2023.
80% of Americans shopped online in 2023.
Fintech market size hit $340 billion globally in 2023.
Online travel bookings generated $817 billion in 2023.
Affiliate marketing spend reached $15.7 billion in 2023.
India e-commerce market grew 25% to $84 billion in 2023.
Subscription e-commerce revenue: $1.5 trillion globally in 2023.
Cloud computing market valued at $545.6 billion in 2023.
Digital payments processed $8.6 trillion in 2023.
Latin America e-commerce sales: $273 billion in 2023.
SaaS market revenue reached $195 billion in 2023.
Global freelance economy via platforms: $1.27 trillion in 2023.
E-sports market generated $1.38 billion in 2023.
Online grocery sales hit $346 billion globally in 2023.
Cybersecurity market size: $172 billion in 2023.
NFT market volume peaked at $25 billion but fell to $8.7 billion in 2023.
Remote work tools market: $42 billion in 2023.

Economic Impact and E-commerce Interpretation

The internet has quietly built a parallel economy so vast, complex, and self-sustaining that it now essentially functions as a second global marketplace, clicking itself into existence one transaction at a time.

Infrastructure, Speed, and Technology Trends

Global IP traffic reached 3.3 zettabytes in 2023.
Fixed broadband speeds averaged 110 Mbps globally in 2023.
5G connections hit 1.76 billion worldwide by end-2023.
IPv6 adoption reached 39% of networks in 2023.
Data centers consumed 1-1.3% of global electricity in 2023.
Global median mobile speed: 59.4 Mbps in Q4 2023.
Submarine cables carried 99% of international data in 2023.
Wi-Fi 6 adoption in enterprises: 45% in 2023.
Global internet exchange points handled 15 Tbps peak in 2023.
Fiber optic connections grew to 50% of fixed broadband in 2023.
Satellite internet users reached 10 million in 2023.
Edge computing market grew to $16.5 billion in 2023.
4G still dominated with 60% of mobile connections in 2023.
Latency for 5G averaged 20ms globally in 2023.
IoT connections totaled 16.6 billion in 2023.
CDN traffic share: 41% of web traffic in 2023.
Global undersea cable length: 1.4 million km in 2023.
Home average broadband speed: 200 Mbps in 2023.
Blockchain nodes worldwide: 15,000 active in 2023.
Quantum internet research links: 10 experimental in 2023.
Rural broadband coverage: 85% globally in 2023.
AI data center power demand doubled to 100 GW in 2023.
Starlink subscribers: 2.7 million by end-2023.
MEC deployments: 40,000 sites worldwide in 2023.
Global DNS queries: 300 billion per day in 2023.
6G research investments: $10 billion in 2023.
Fixed wireless access subs: 15 million in 2023.

Infrastructure, Speed, and Technology Trends Interpretation

We are furiously teaching data to fly at light speed while nervously watching the planet’s power grid sweat under the weight of our ambition to connect every last thing.

Security, Privacy, and Cyber Threats

Global cybercrime costs reached $8 trillion in 2023.
There were 2.8 billion ransomware attacks in 2023.
94% of organizations experienced phishing attempts in 2023.
Data breaches exposed 6.5 billion records in 2023.
DDoS attacks surged 200% to 9.5 million in 2023.
81% of breaches involved weak or stolen passwords in 2023.
Malware attacks hit 5.5 billion devices in 2023.
74% of users concerned about online privacy in 2023.
Supply chain attacks rose 42% to 1,200 incidents in 2023.
300 million phishing emails sent hourly in 2023.
Cryptojacking incidents increased 29% in 2023.
68% of businesses hit by ransomware in 2023.
Personal data of 353 million leaked in largest breach 2023.
Zero-day exploits used in 80% of breaches in 2023.
Mobile malware samples grew to 12.7 million in 2023.
52% of users never change default router passwords in 2023.
Deepfake incidents rose 550% to 150,000 in 2023.
Healthcare sector saw 249 million patient records breached in 2023.
95% of cybersecurity issues due to human error in 2023.
Botnet attacks hit 30% of websites monthly in 2023.
VPN usage jumped 27% amid privacy concerns in 2023.
1 in 10 internet users victim of identity theft in 2023.
Cloud misconfigurations caused 20% of breaches in 2023.
88% of consumers want stronger data privacy laws in 2023.
State-sponsored attacks increased 50% to 300 in 2023.
Password stuffing attacks: 158 billion attempts in 2023.

Security, Privacy, and Cyber Threats Interpretation

Judging by the state of the digital world in 2023, it seems we’ve expertly built a global, trillion-dollar industry dedicated to stealing from ourselves, one weak password and errant click at a time.

Usage Patterns and Behaviors

In 2023, global average daily time online was 6 hours 58 minutes.
58.4% of global web traffic came from mobile devices in 2023.
Users spent 2 hours 23 minutes daily on social media in 2023.
Video content accounted for 82% of internet traffic in 2023.
62% of internet users shopped online weekly in 2023.
Average daily email checks per user: 15 times in 2023.
47% of global users accessed news online daily in 2023.
Streaming video time averaged 17 hours per week per user in 2023.
38% of internet time spent on communication apps in 2023.
US adults spent 7 hours 5 minutes daily online in 2023.
Gaming consumed 8.6% of internet traffic in 2023.
71% of users multitasked while online in 2023.
Daily social media scrolling time: 2.5 hours in 2023.
Podcasts reached 464 million monthly listeners globally in 2023.
55% of users checked phones within 5 minutes of waking in 2023.
E-learning platforms saw 1.2 billion users monthly in 2023.
29% of internet traffic was P2P file sharing in 2023.
Average website visit duration: 52 seconds in 2023.
64% of users abandoned sites loading over 3 seconds in 2023.
Voice search usage grew to 50% of searches in 2023.
42% of users used ad blockers in 2023.
Daily online banking logins averaged 4.2 per user in 2023.
AR/VR content views increased 40% YoY to 100 million daily in 2023.
53% of Gen Z used internet for mental health support in 2023.
Cloud storage accessed by 70% of users weekly in 2023.

Usage Patterns and Behaviors Interpretation

The data reveals humanity's profound dedication to the solemn arts of scrolling, streaming, shopping, and checking our inboxes, having willingly constructed a civilization where we spend half our waking life online, all while knowing we'll likely abandon this sentence if it takes more than three seconds to read.

User Demographics and Adoption

As of January 2024, there were 5.44 billion internet users worldwide, equating to 67.5% of the global population.
In 2023, Asia accounted for 53% of global internet users with 2.9 billion individuals online.
India's internet user base reached 886.3 million in 2023, representing 64% penetration rate.
Women make up 51% of internet users globally as of 2023, narrowing the gender gap to 3%.
In the United States, 95% of adults used the internet in 2023, up from 93% in 2021.
Africa had 570 million internet users in 2023, with a penetration rate of 43%.
China had 1.079 billion internet users by December 2023, 75.6% of its population.
In Europe, 94% of the population was online in 2023, highest among regions.
Brazil's internet penetration reached 85.2% in 2023 with 185 million users.
Globally, 18-24 year olds represent 25% of internet users in 2023.
In 2023, 62% of low-income adults in the US used the internet, compared to 98% high-income.
Nigeria had 122.5 million internet users in 2023, 55% penetration.
In Japan, 83.7% of the population was online in 2023.
Rural internet penetration globally stood at 40% in 2023, vs 70% urban.
In 2023, 75% of people aged 65+ in the EU used the internet daily.
Indonesia's internet users hit 215.6 million in 2023, 78% penetration.
In the UK, 97.9% of adults used the internet in 2023.
Globally, mobile internet users outnumbered desktop by 4:1 in 2023.
In 2023, 40% of global internet users were in China and India combined.
Germany's internet penetration was 94% in 2023 with 78.3 million users.
In 2023, 92% of US households had internet access.
Mexico had 107 million internet users in 2023, 80% penetration.
In Australia, 94% of the population was online in 2023.
Globally, internet users grew by 144 million (+2.6%) from 2022 to 2023.
In 2023, 69% of Middle East population was online.
South Korea had 96.3% internet penetration in 2023.
In 2023, 55% of global population had high-speed broadband access.
Philippines internet users reached 85.6 million in 2023, 76% penetration.
In Canada, 97% of households had internet in 2023.
Latin America's internet users totaled 467 million in 2023, 70% penetration.

User Demographics and Adoption Interpretation

The world is finally logging on in earnest, with Asia and mobile phones leading the charge, yet the stubborn digital divides of income, age, and geography prove that true global connection remains a work in progress.

Sources & References

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