GITNUX MARKETDATA REPORT 2024

Instagram Tagging Capacity Statistics

Instagram allows users to include up to 30 tags in a single post, which is the maximum tagging capacity for reaching a wider audience.

Last Updated: June 23, 2024

Written & Summarized by: Jannik Lindner

How we write

In this post, we will explore various statistics related to Instagram tagging capacity and its impact on user engagement. From the number of accounts that can be tagged in a post to the importance of hashtags and product tagging, we will delve into the data behind maximizing engagement on this popular social media platform.

Statistic 1

"Instagram allows users to tag up to 20 accounts in a standard post."

Statistic 2

"Currently, users can tag a maximum of 50 people in their Instagram posts."

Statistic 3

"The character limit imposed by Instagram on captions is 2,200."

Statistic 4

"Instagram users can add up to 30 hashtags in a single post."

Statistic 5

"Instagram hashtags can increase engagement by up to 12.6% according to a study."

Statistic 6

"Instagram allows users to tag up to 5 products per single-image post or 20 products per multi-image post."

Statistic 7

"About 70% of Instagram users look up brands on the platform, indicating the importance of correct tagging."

Statistic 8

"Instagram captions that include at least one hashtag receive 70% more engagement on average."

Statistic 9

"Branded hashtags are a major trend on Instagram, and they’re used by 7 out of 10 hashtags."

Statistic 10

"The most used hashtag on Instagram is #love, illustrating the popularity and importance of tagging."

Statistic 11

"Posts with location tags receive 79% higher engagement than those without."

Statistic 12

"Instagram users spend an average of 53 minutes per day on the platform, giving ample opportunity for tagged engagement."

Statistic 13

"A user on Instagram can only mention up to 10 people in their Story."

Statistic 14

"The Instagram algorithm gives priority to posts with higher engagement, which can be boosted using tags."

Statistic 15

"Posts with at least one hashtag average 12.6% more engagement."

Statistic 16

"Instagram influencers who use hashtags see an increase of 70% more 'Likes' on their posts."

Statistic 17

"The maximum number of hashtags allowed by Instagram on a single post is 30."

Statistic 18

"Posts tagged with another user increase engagement rates by 56%."

Statistic 19

"Adding location can result in 79% higher engagement than posts without a geotag."

In conclusion, the statistics presented showcase the importance and impact of tagging, hashtags, and location on Instagram engagement. From the varying limits on tagging accounts, adding hashtags, and mentioning users across posts and Stories to the significant increase in engagement observed with the use of hashtags and location tags, it is evident that strategic tagging practices can effectively boost user engagement on the platform. With branded hashtags emerging as a popular trend and posts with higher engagement receiving priority in the Instagram algorithm, it is clear that correct tagging and hashtag usage play a crucial role in maximizing visibility and interaction for brands and users alike on the platform.