GITNUXREPORT 2026

Infographic Statistics

The booming infographic market is driven by strong marketing results and rapid digital adoption.

Sarah Mitchell

Senior Researcher specializing in consumer behavior and market trends.

First published: Feb 13, 2026

Our Commitment to Accuracy

Rigorous fact-checking · Reputable sources · Regular updatesLearn more

Statistic 1

55% of designers use Canva for infographics, followed by 28% using Adobe Illustrator.

Statistic 2

AI tools reduced infographic creation time by 60% for 45% of users in 2023.

Statistic 3

80% of infographics incorporate at least 5 data visualizations like charts and icons.

Statistic 4

Free templates are used in 67% of infographic projects by beginners.

Statistic 5

Custom color palettes boost infographic shareability by 35% according to A/B tests.

Statistic 6

92% of creators cite data sourcing as the most time-consuming step (avg 2.3 hours).

Statistic 7

Collaboration features in tools like Lucidchart are used by 48% of team projects.

Statistic 8

Infographics with storytelling elements retain 40% more viewer attention.

Statistic 9

75% of infographics are exported as PNG for web use, 20% as PDF.

Statistic 10

85% of infographics use charts, with pie charts in 40% despite criticism.

Statistic 11

Drag-and-drop interfaces speed up creation by 70% vs manual design.

Statistic 12

55% of users integrate Google Analytics data into infographics.

Statistic 13

Custom illustrations over stock images preferred by 68% of pros.

Statistic 14

Version control features used in 35% of enterprise infographic workflows.

Statistic 15

90% of infographics include a call-to-action element.

Statistic 16

Sound design in animated infographics boosts retention by 22%.

Statistic 17

AR-infographics piloted in 5% of marketing campaigns in 2023.

Statistic 18

Vector graphics used in 92% of professional infographics.

Statistic 19

Data import from Excel speeds workflow by 50% in tools.

Statistic 20

60% incorporate user polls or surveys into designs.

Statistic 21

Brand kits save 40% time in multi-infographic campaigns.

Statistic 22

78% test infographics on multiple devices pre-publish.

Statistic 23

Timeline infographics comprise 25% of all designs created.

Statistic 24

Voice-over narration added to 12% of video infographics.

Statistic 25

Minimalist infographics have 28% higher completion rates among viewers.

Statistic 26

Blue color dominance in 62% of infographics for trust-building effects.

Statistic 27

Sans-serif fonts are used in 88% of modern infographics for readability.

Statistic 28

Vertical infographics (portrait) outperform horizontal by 40% on mobile.

Statistic 29

Icon usage correlates with 33% more shares on social platforms.

Statistic 30

White space comprising 50%+ of design increases perceived professionalism by 25%.

Statistic 31

Infographics under 1MB load 30% faster, reducing bounce rates by 15%.

Statistic 32

Storytelling arcs in infographics improve recall by 65% per eye-tracking studies.

Statistic 33

Hand-drawn style infographics gain 27% more trust from audiences.

Statistic 34

3-color limit in infographics increases scannability by 40%.

Statistic 35

Bold headings (24pt+) used in 75% of high-engagement designs.

Statistic 36

Scannable lists boost comprehension by 55% in infographics.

Statistic 37

Gradient backgrounds declined 20% in favor of solid colors in 2023.

Statistic 38

Accessibility compliance (WCAG) in only 30% of infographics.

Statistic 39

Micro-animations in infographics increase time-on-page by 19%.

Statistic 40

Rounded edges in charts preferred, boosting appeal by 15%.

Statistic 41

Hierarchy with size variation used in 95% best-sellers.

Statistic 42

Monochrome schemes rising 25% for sophisticated looks.

Statistic 43

Pull quotes in 50% of long-form infographics for emphasis.

Statistic 44

1200x2400px optimal for Instagram infographic stories.

Statistic 45

Gamified elements in 8% of infographics lift interaction 60%.

Statistic 46

Negative space art in infographics trends up 35% in 2023.

Statistic 47

In 2023, the global infographic software market was valued at $1.2 billion, with a projected CAGR of 12.5% through 2030 driven by digital marketing demands.

Statistic 48

By 2024, infographic creation tools saw a 28% year-over-year increase in user subscriptions worldwide, totaling over 15 million active users.

Statistic 49

The U.S. infographic market share accounted for 35% of global revenue in 2022, amounting to $420 million.

Statistic 50

Enterprise spending on infographic tools reached $450 million in 2023, up 18% from the previous year.

Statistic 51

Asia-Pacific region experienced a 22% growth in infographic market size from 2021-2023, reaching $280 million.

Statistic 52

Freelance infographic designers earned an average of $65,000 annually in 2023, with top earners exceeding $120,000.

Statistic 53

Infographic ad spending by brands hit $800 million globally in 2023, representing 5% of total visual content budgets.

Statistic 54

SaaS-based infographic platforms generated $950 million in revenue in 2023, with 40% from small businesses.

Statistic 55

The infographic printing and physical media segment declined 15% to $150 million in 2023 due to digital shift.

Statistic 56

Investment in AI-powered infographic generators reached $200 million in venture funding in 2023.

Statistic 57

68% of marketing professionals use infographics weekly, with 45% reporting ROI exceeding 300%.

Statistic 58

82% of businesses using infographics report increased website traffic by an average of 25%.

Statistic 59

Infographic posts on LinkedIn receive 3x more engagement than text-only posts as of 2023.

Statistic 60

40% of companies produce 10+ infographics per month, up from 25% in 2020.

Statistic 61

Small businesses (under 50 employees) account for 55% of infographic tool users globally.

Statistic 62

In 2023, interactive infographics grew 45% in usage for web engagement.

Statistic 63

Global infographic template downloads exceeded 500 million in 2023.

Statistic 64

B2C brands allocate 15% of content budgets to infographics in 2023.

Statistic 65

Infographic agencies in Europe reported 20% revenue growth to €300 million.

Statistic 66

Mobile app infographic tools saw 35 million downloads in 2023.

Statistic 67

Premium infographic stock assets sales hit $50 million annually.

Statistic 68

Infographic market projected to reach $3.5 billion by 2028.

Statistic 69

90% of Fortune 500 companies used infographics in 2023 reports.

Statistic 70

Infographic freelance gigs grew 25% on platforms like Fiverr.

Statistic 71

Latin America infographic market up 30% to $120 million.

Statistic 72

E-learning platforms embed infographics in 85% of courses.

Statistic 73

Stock infographic sales volume: 10 million units in 2023.

Statistic 74

Infographics increase web traffic by 12% on average per published piece.

Statistic 75

Content with infographics gets 94% more views than plain text articles.

Statistic 76

Social shares of infographics average 3.2x higher than images alone.

Statistic 77

Email newsletters with infographics see 25% higher open rates.

Statistic 78

Backlinks from infographics contribute 15% to total site authority growth.

Statistic 79

Conversion rates improve by 20% on landing pages featuring infographics.

Statistic 80

Videos embedded in infographics boost dwell time by 55%.

Statistic 81

A/B tests show infographics outperform videos by 18% in comprehension scores.

Statistic 82

Infographic campaigns yield 4.5x ROI compared to blog posts alone.

Statistic 83

Infographics on blogs reduce bounce rate by 18% on average.

Statistic 84

Viral infographics achieve 100k+ views in under 48 hours 12% of time.

Statistic 85

Infographic lead magnets convert at 15% vs 3% for ebooks.

Statistic 86

SEO rankings improve 11 positions with infographic-optimized alt text.

Statistic 87

User-generated infographics see 50% higher authenticity scores.

Statistic 88

Heatmaps show 80% focus on top-third of infographics.

Statistic 89

Infographic series (3+ parts) retain 35% more subscribers.

Statistic 90

Dark mode infographics preferred by 52% of night-time users.

Statistic 91

Infographics drive 30% more leads in SaaS funnels.

Statistic 92

Pinterest pins of infographics last 6 months in visibility.

Statistic 93

Infographic CTAs increase click-through by 21%.

Statistic 94

Organic search traffic from infographics up 40% YoY.

Statistic 95

65% of top-performing infographics under 800px height.

Statistic 96

Cross-posted infographics gain 50% more total impressions.

Statistic 97

Sentiment analysis shows 85% positive reactions to infographics.

Statistic 98

Infographic quizzes convert 28% better than static visuals.

Statistic 99

72% of infographic creators are aged 25-44, with millennials dominating the field.

Statistic 100

Women represent 58% of professional infographic designers in the U.S. workforce in 2023.

Statistic 101

65% of infographic viewers spend under 30 seconds scanning content before deciding to engage.

Statistic 102

Gen Z users (18-24) prefer animated infographics by 42% over static ones.

Statistic 103

51% of B2B marketers share infographics on social media daily.

Statistic 104

Average time spent creating an infographic is 6.5 hours for non-professionals.

Statistic 105

77% of users discover infographics via social media platforms like Pinterest and Instagram.

Statistic 106

Corporate teams (50+ employees) produce 75% more infographics than freelancers.

Statistic 107

62% of infographic consumers are college-educated professionals.

Statistic 108

Mobile users account for 70% of infographic views, preferring vertical formats.

Statistic 109

76% of educators integrate infographics in lesson plans weekly.

Statistic 110

Remote workers create 2x more infographics than office-based staff.

Statistic 111

49% of users aged 45+ now create infographics, up 30% since 2020.

Statistic 112

Pinterest drives 60% of infographic traffic for lifestyle brands.

Statistic 113

70% of infographic engagement comes from first 10 seconds of view.

Statistic 114

Non-profits use infographics 4x more than for-profits per capita.

Statistic 115

63% of creators share infographics within 24 hours of completion.

Statistic 116

Infographic tool trials convert to paid at 22% rate industry average.

Statistic 117

Baby boomers (55+) engagement with infographics rose 40%.

Statistic 118

58% of infographic creators are self-taught via YouTube tutorials.

Statistic 119

Instagram Reels with infographics get 2x views vs static posts.

Statistic 120

67% prefer infographics for complex topic simplification.

Statistic 121

Agency designers average 15 infographics per client project.

Statistic 122

74% of users customize templates before publishing.

Statistic 123

TikTok users share infographics 3x more than older platforms.

1/123

Sources

Trusted by 500+ publications

+497

Picture this: a staggering $1.2 billion industry is fueling a visual revolution, where 68% of marketers use infographics weekly because they know content gets 94% more views when paired with these powerful visuals.

Key Takeaways

In 2023, the global infographic software market was valued at $1.2 billion, with a projected CAGR of 12.5% through 2030 driven by digital marketing demands.
By 2024, infographic creation tools saw a 28% year-over-year increase in user subscriptions worldwide, totaling over 15 million active users.
The U.S. infographic market share accounted for 35% of global revenue in 2022, amounting to $420 million.
72% of infographic creators are aged 25-44, with millennials dominating the field.
Women represent 58% of professional infographic designers in the U.S. workforce in 2023.
65% of infographic viewers spend under 30 seconds scanning content before deciding to engage.
55% of designers use Canva for infographics, followed by 28% using Adobe Illustrator.
AI tools reduced infographic creation time by 60% for 45% of users in 2023.
80% of infographics incorporate at least 5 data visualizations like charts and icons.
Infographics increase web traffic by 12% on average per published piece.
Content with infographics gets 94% more views than plain text articles.
Social shares of infographics average 3.2x higher than images alone.
Minimalist infographics have 28% higher completion rates among viewers.
Blue color dominance in 62% of infographics for trust-building effects.
Sans-serif fonts are used in 88% of modern infographics for readability.

The booming infographic market is driven by strong marketing results and rapid digital adoption.

Content Creation and Tools

55% of designers use Canva for infographics, followed by 28% using Adobe Illustrator.
AI tools reduced infographic creation time by 60% for 45% of users in 2023.
80% of infographics incorporate at least 5 data visualizations like charts and icons.
Free templates are used in 67% of infographic projects by beginners.
Custom color palettes boost infographic shareability by 35% according to A/B tests.
92% of creators cite data sourcing as the most time-consuming step (avg 2.3 hours).
Collaboration features in tools like Lucidchart are used by 48% of team projects.
Infographics with storytelling elements retain 40% more viewer attention.
75% of infographics are exported as PNG for web use, 20% as PDF.
85% of infographics use charts, with pie charts in 40% despite criticism.
Drag-and-drop interfaces speed up creation by 70% vs manual design.
55% of users integrate Google Analytics data into infographics.
Custom illustrations over stock images preferred by 68% of pros.
Version control features used in 35% of enterprise infographic workflows.
90% of infographics include a call-to-action element.
Sound design in animated infographics boosts retention by 22%.
AR-infographics piloted in 5% of marketing campaigns in 2023.
Vector graphics used in 92% of professional infographics.
Data import from Excel speeds workflow by 50% in tools.
60% incorporate user polls or surveys into designs.
Brand kits save 40% time in multi-infographic campaigns.
78% test infographics on multiple devices pre-publish.
Timeline infographics comprise 25% of all designs created.
Voice-over narration added to 12% of video infographics.

Content Creation and Tools Interpretation

While Canva democratizes the infographic throne and AI slashes creation time, we're still collectively spending over two hours painstakingly sourcing data so we can make yet another pie chart, now with 35% more shareable colors and a call-to-action.

Design Trends and Best Practices

Minimalist infographics have 28% higher completion rates among viewers.
Blue color dominance in 62% of infographics for trust-building effects.
Sans-serif fonts are used in 88% of modern infographics for readability.
Vertical infographics (portrait) outperform horizontal by 40% on mobile.
Icon usage correlates with 33% more shares on social platforms.
White space comprising 50%+ of design increases perceived professionalism by 25%.
Infographics under 1MB load 30% faster, reducing bounce rates by 15%.
Storytelling arcs in infographics improve recall by 65% per eye-tracking studies.
Hand-drawn style infographics gain 27% more trust from audiences.
3-color limit in infographics increases scannability by 40%.
Bold headings (24pt+) used in 75% of high-engagement designs.
Scannable lists boost comprehension by 55% in infographics.
Gradient backgrounds declined 20% in favor of solid colors in 2023.
Accessibility compliance (WCAG) in only 30% of infographics.
Micro-animations in infographics increase time-on-page by 19%.
Rounded edges in charts preferred, boosting appeal by 15%.
Hierarchy with size variation used in 95% best-sellers.
Monochrome schemes rising 25% for sophisticated looks.
Pull quotes in 50% of long-form infographics for emphasis.
1200x2400px optimal for Instagram infographic stories.
Gamified elements in 8% of infographics lift interaction 60%.
Negative space art in infographics trends up 35% in 2023.

Design Trends and Best Practices Interpretation

For a truly effective infographic, embrace minimalist storytelling with a bold, scannable three-color portrait design using ample white space, because trust, recall, and shares are won not by cluttering every pixel, but by strategically guiding the human eye to what actually matters.

Market and Economic Statistics

In 2023, the global infographic software market was valued at $1.2 billion, with a projected CAGR of 12.5% through 2030 driven by digital marketing demands.
By 2024, infographic creation tools saw a 28% year-over-year increase in user subscriptions worldwide, totaling over 15 million active users.
The U.S. infographic market share accounted for 35% of global revenue in 2022, amounting to $420 million.
Enterprise spending on infographic tools reached $450 million in 2023, up 18% from the previous year.
Asia-Pacific region experienced a 22% growth in infographic market size from 2021-2023, reaching $280 million.
Freelance infographic designers earned an average of $65,000 annually in 2023, with top earners exceeding $120,000.
Infographic ad spending by brands hit $800 million globally in 2023, representing 5% of total visual content budgets.
SaaS-based infographic platforms generated $950 million in revenue in 2023, with 40% from small businesses.
The infographic printing and physical media segment declined 15% to $150 million in 2023 due to digital shift.
Investment in AI-powered infographic generators reached $200 million in venture funding in 2023.
68% of marketing professionals use infographics weekly, with 45% reporting ROI exceeding 300%.
82% of businesses using infographics report increased website traffic by an average of 25%.
Infographic posts on LinkedIn receive 3x more engagement than text-only posts as of 2023.
40% of companies produce 10+ infographics per month, up from 25% in 2020.
Small businesses (under 50 employees) account for 55% of infographic tool users globally.
In 2023, interactive infographics grew 45% in usage for web engagement.
Global infographic template downloads exceeded 500 million in 2023.
B2C brands allocate 15% of content budgets to infographics in 2023.
Infographic agencies in Europe reported 20% revenue growth to €300 million.
Mobile app infographic tools saw 35 million downloads in 2023.
Premium infographic stock assets sales hit $50 million annually.
Infographic market projected to reach $3.5 billion by 2028.
90% of Fortune 500 companies used infographics in 2023 reports.
Infographic freelance gigs grew 25% on platforms like Fiverr.
Latin America infographic market up 30% to $120 million.
E-learning platforms embed infographics in 85% of courses.
Stock infographic sales volume: 10 million units in 2023.

Market and Economic Statistics Interpretation

The sheer volume of data and dollars pouring into infographics makes it undeniably clear: in our era of information overload, the race for attention is won by those who can turn dense statistics into a digestible, visually striking snack.

Performance and Analytics

Infographics increase web traffic by 12% on average per published piece.
Content with infographics gets 94% more views than plain text articles.
Social shares of infographics average 3.2x higher than images alone.
Email newsletters with infographics see 25% higher open rates.
Backlinks from infographics contribute 15% to total site authority growth.
Conversion rates improve by 20% on landing pages featuring infographics.
Videos embedded in infographics boost dwell time by 55%.
A/B tests show infographics outperform videos by 18% in comprehension scores.
Infographic campaigns yield 4.5x ROI compared to blog posts alone.
Infographics on blogs reduce bounce rate by 18% on average.
Viral infographics achieve 100k+ views in under 48 hours 12% of time.
Infographic lead magnets convert at 15% vs 3% for ebooks.
SEO rankings improve 11 positions with infographic-optimized alt text.
User-generated infographics see 50% higher authenticity scores.
Heatmaps show 80% focus on top-third of infographics.
Infographic series (3+ parts) retain 35% more subscribers.
Dark mode infographics preferred by 52% of night-time users.
Infographics drive 30% more leads in SaaS funnels.
Pinterest pins of infographics last 6 months in visibility.
Infographic CTAs increase click-through by 21%.
Organic search traffic from infographics up 40% YoY.
65% of top-performing infographics under 800px height.
Cross-posted infographics gain 50% more total impressions.
Sentiment analysis shows 85% positive reactions to infographics.
Infographic quizzes convert 28% better than static visuals.

Performance and Analytics Interpretation

Infographics are the Swiss Army knife of digital content, simultaneously boosting traffic, views, shares, leads, authority, and conversions while making complex information digestible and so engaging that people actually enjoy learning something.

User Demographics and Behavior

72% of infographic creators are aged 25-44, with millennials dominating the field.
Women represent 58% of professional infographic designers in the U.S. workforce in 2023.
65% of infographic viewers spend under 30 seconds scanning content before deciding to engage.
Gen Z users (18-24) prefer animated infographics by 42% over static ones.
51% of B2B marketers share infographics on social media daily.
Average time spent creating an infographic is 6.5 hours for non-professionals.
77% of users discover infographics via social media platforms like Pinterest and Instagram.
Corporate teams (50+ employees) produce 75% more infographics than freelancers.
62% of infographic consumers are college-educated professionals.
Mobile users account for 70% of infographic views, preferring vertical formats.
76% of educators integrate infographics in lesson plans weekly.
Remote workers create 2x more infographics than office-based staff.
49% of users aged 45+ now create infographics, up 30% since 2020.
Pinterest drives 60% of infographic traffic for lifestyle brands.
70% of infographic engagement comes from first 10 seconds of view.
Non-profits use infographics 4x more than for-profits per capita.
63% of creators share infographics within 24 hours of completion.
Infographic tool trials convert to paid at 22% rate industry average.
Baby boomers (55+) engagement with infographics rose 40%.
58% of infographic creators are self-taught via YouTube tutorials.
Instagram Reels with infographics get 2x views vs static posts.
67% prefer infographics for complex topic simplification.
Agency designers average 15 infographics per client project.
74% of users customize templates before publishing.
TikTok users share infographics 3x more than older platforms.

User Demographics and Behavior Interpretation

It seems our world of complex ideas has been neatly hijacked by a millennial-led, largely self-taught army of creators who know we have the attention span of a goldfish, so they’re serving us colorful, scrollable truth pills that we gobble up in ten seconds flat.

Sources & References

Logos provided by Logo.dev