From post-pandemic resurgence to record-breaking revenue, Indonesia's hotel industry is not just recovering but thriving, with a staggering IDR 150 trillion in total revenue for 2023 signaling a powerful transformation driven by surging demand and strategic investments.
Key Takeaways
- In 2023, the total revenue of Indonesia's hotel industry reached IDR 150 trillion, marking a 15% year-on-year growth driven by post-pandemic recovery and increased domestic tourism.
- The average daily rate (ADR) for 5-star hotels in Bali averaged IDR 2.5 million per room night in Q4 2023, up 12% from 2022.
- Indonesia's hotel market generated USD 10.5 billion in gross operating profit in 2023, with Jakarta contributing 25% of the total.
- Total hotel occupancy rate in Indonesia averaged 55% in 2023, recovering to 85% of 2019 levels.
- Bali hotel occupancy hit 65% in 2023, with 5-star properties at 72%.
- Jakarta's hotel occupancy rate was 48% in 2023, driven by MICE events.
- Indonesia welcomed 11.68 million foreign tourists in 2023, boosting hotel demand by 25%.
- Domestic tourist visits to hotels reached 200 million nights in 2023.
- Bali received 5.2 million international arrivals in 2023, 80% staying in hotels.
- Total hotel investments in Indonesia reached USD 2.5 billion in 2023.
- 15 new hotel projects launched in Bali in 2023, totaling 3,500 rooms.
- Foreign direct investment in Indonesian hotels: USD 1.2 billion in 2023.
- Total hotel employment in Indonesia reached 1.2 million jobs in 2023.
- Average salary for hotel staff in Indonesia was IDR 4.5 million/month in 2023.
- 60% of hotel workforce in Indonesia are women as of 2023.
Indonesia's hotel industry is booming with record revenue due to strong tourism recovery.
Employment and Operational Metrics
- Total hotel employment in Indonesia reached 1.2 million jobs in 2023.
- Average salary for hotel staff in Indonesia was IDR 4.5 million/month in 2023.
- 60% of hotel workforce in Indonesia are women as of 2023.
- Training programs trained 200,000 hotel workers in hospitality skills in 2023.
- Turnover rate in Indonesian hotels averaged 25% in 2023.
- Front desk staff numbered 150,000 across Indonesia hotels in 2023.
- Housekeeping employed 400,000 workers in the sector 2023.
- F&B department jobs: 300,000 positions filled in 2023 Indonesia hotels.
- Management roles grew 10% to 50,000 in hotels 2023.
- Part-time workers made up 20% of hotel staff, or 240,000 in 2023.
- Average operational cost per room night was IDR 500,000 in 2023.
- Energy costs for hotels rose 15% to IDR 10 trillion total in 2023.
- Guest satisfaction score averaged 8.2/10 for Indonesian hotels in 2023.
- Online review volume: 5 million for Indonesia hotels in 2023.
- Maintenance expenditure per hotel averaged IDR 2 billion in 2023.
- Water usage per room night: 400 liters average in 2023 Indonesian hotels.
- Digital adoption: 90% of hotels use PMS systems in 2023.
Employment and Operational Metrics Interpretation
Indonesia's hotels run on a vibrant, 1.2-million-strong engine—powered largely by women—but it's an engine that requires constant refueling through training, grapples with a costly 25% turnover rate, and is racing to keep guest satisfaction high while energy and operational costs climb ever faster.
Hotel Development and Investment
- Total hotel investments in Indonesia reached USD 2.5 billion in 2023.
- 15 new hotel projects launched in Bali in 2023, totaling 3,500 rooms.
- Foreign direct investment in Indonesian hotels: USD 1.2 billion in 2023.
- Pipeline of hotel rooms under construction: 50,000 by 2025 as of 2023 data.
- Jakarta saw USD 800 million in hotel asset transactions in 2023.
- 20% of new hotels in 2023 were green-certified in Indonesia.
- Total branded hotel rooms grew 8% to 150,000 in Indonesia 2023.
- Independent hotel renovations invested IDR 10 trillion in 2023.
- Lombok new hotel supply: 2,000 rooms added in 2023.
- Average cost to build a 4-star hotel room in Indonesia: USD 150,000 in 2023.
- REITs invested USD 500 million in Indonesian hotels in 2023.
- 5-star hotel pipeline: 10,000 rooms for 2024-2026 announced in 2023.
- Government incentives attracted IDR 5 trillion for hotel dev in eastern Indonesia 2023.
- Hotel M&A deals totaled 12 transactions worth USD 1 billion in 2023 Indonesia.
- Upscale segment added 5,000 rooms in major cities in 2023.
- Digital nomad visas led to 1,000-room conversions for long-stay hotels in 2023.
Hotel Development and Investment Interpretation
While the arrival of 20% green-certified hotels shows Indonesia's tourism industry is trying to build a more sustainable future, the massive influx of $2.5 billion in investment and 50,000 new rooms in the pipeline suggests it's currently sprinting toward a very crowded, and possibly overbuilt, one.
Market Size and Revenue
- In 2023, the total revenue of Indonesia's hotel industry reached IDR 150 trillion, marking a 15% year-on-year growth driven by post-pandemic recovery and increased domestic tourism.
- The average daily rate (ADR) for 5-star hotels in Bali averaged IDR 2.5 million per room night in Q4 2023, up 12% from 2022.
- Indonesia's hotel market generated USD 10.5 billion in gross operating profit in 2023, with Jakarta contributing 25% of the total.
- The hospitality sector in Indonesia saw a 20% increase in RevPAR to IDR 1.2 million in 2023 compared to pre-COVID levels.
- Total hotel room revenue in Indonesia hit IDR 80 trillion in 2022, projected to grow to IDR 95 trillion in 2024.
- Luxury hotel segment in Indonesia accounted for 35% of total industry revenue in 2023, amounting to USD 3.7 billion.
- Mid-scale hotels contributed IDR 45 trillion to Indonesia's hotel revenue in 2023, representing 30% market share.
- Indonesia's hotel EBITDA margin improved to 28% in 2023 from 22% in 2022 due to higher occupancy.
- The overall hotel market size in Indonesia was valued at USD 15 billion in 2023, with CAGR of 8% forecasted to 2028.
- Bali's hotel revenue surged 25% to IDR 60 trillion in 2023, fueled by international arrivals.
- Jakarta hotels reported IDR 30 trillion revenue in 2023, with business travel driving 40% growth.
- National hotel revenue per available room (RevPAR) reached IDR 800,000 in 2023, up 18% YoY.
- Budget hotels in Indonesia generated IDR 25 trillion in 2023, capturing 17% of total revenue.
- Hotel industry GDP contribution in Indonesia rose to 2.5% or IDR 200 trillion in 2023.
- Upscale hotels saw revenue growth of 22% to IDR 40 trillion in Indonesia during 2023.
- Independent hotels contributed 15% to total revenue, equating to IDR 22.5 trillion in 2023.
- Resort hotels in Indonesia generated USD 4.2 billion revenue in 2023, primarily from Bali and Lombok.
- City hotels revenue totaled IDR 70 trillion in 2023, with 60% from Java island.
- Branded hotels accounted for 65% of industry revenue at IDR 97.5 trillion in 2023.
- Hotel food and beverage revenue in Indonesia reached IDR 30 trillion in 2023, up 10%.
Market Size and Revenue Interpretation
Indonesia's hotels are raking in profits hand over fist, proving that after the pandemic, both tourists and their wallets have enthusiastically checked back in.
Occupancy Rates and Room Supply
- Total hotel occupancy rate in Indonesia averaged 55% in 2023, recovering to 85% of 2019 levels.
- Bali hotel occupancy hit 65% in 2023, with 5-star properties at 72%.
- Jakarta's hotel occupancy rate was 48% in 2023, driven by MICE events.
- National average occupancy for economy hotels was 62% in Q3 2023.
- Luxury hotels in Indonesia achieved 58% occupancy in 2023, up from 45% in 2022.
- Midscale hotels occupancy averaged 52% across Indonesia in 2023.
- Lombok hotels recorded 55% occupancy in 2023, boosted by new flight routes.
- Yogyakarta hotel occupancy reached 60% in 2023, with cultural tourism peak at 75%.
- Total hotel room supply in Indonesia grew to 250,000 rooms by end-2023, up 5% YoY.
- Bali added 4,000 new hotel rooms in 2023, increasing total to 85,000 rooms.
- Indonesia's total available hotel rooms increased by 12,000 units in 2023 to 262,000.
- 5-star hotels occupancy in major cities averaged 65% in H2 2023.
- Domestic occupancy share rose to 70% of total in Indonesia hotels during 2023.
- Peak season occupancy in Bali resorts hit 90% in July-August 2023.
- Hotel occupancy in Sumatra region averaged 45% in 2023.
- Budget segment occupancy nationwide was 68% in 2023.
- International guest occupancy share was 30% in 2023 Indonesian hotels.
- Occupancy rate for beachfront hotels in Indonesia averaged 62% in 2023.
Occupancy Rates and Room Supply Interpretation
Indonesia's hotel industry is cautiously unpacking its bags again, with Bali's luxe escapes and domestic getaways leading the recovery while a growing pile of room keys in Jakarta and beyond hints at a competitive check-in for the future.
Tourism and Visitor Statistics
- Indonesia welcomed 11.68 million foreign tourists in 2023, boosting hotel demand by 25%.
- Domestic tourist visits to hotels reached 200 million nights in 2023.
- Bali received 5.2 million international arrivals in 2023, 80% staying in hotels.
- Total tourist hotel stays in Indonesia totaled 250 million room nights in 2023.
- Chinese tourists to Indonesia hotels increased 150% to 1.5 million in 2023.
- Australian visitors to Indonesian hotels numbered 1.2 million in 2023.
- MICE tourists contributed 15% of hotel stays, or 37.5 million nights in 2023.
- Average length of stay in Indonesian hotels was 2.8 nights in 2023.
- Jakarta hosted 2 million business travelers staying in hotels in 2023.
- Eco-tourism hotel guests grew 30% to 5 million in Indonesia 2023.
- Singaporean tourists to Indonesia hotels: 800,000 in 2023, up 20%.
- Female travelers accounted for 52% of hotel bookings in Indonesia 2023.
- Millennial guests made up 45% of hotel stays, averaging IDR 1 million spend.
- Halal tourism drove 10 million hotel nights in 2023 Indonesia.
- Adventure tourism hotel occupancy contributed 8% nationally in 2023.
- Repeat visitors to Indonesian hotels: 60% of total guests in 2023.
- Cultural heritage sites nearby hotels saw 25 million visits linked to stays in 2023.
- Hotel bookings via online platforms reached 70% of total in Indonesia 2023.
- Family group stays accounted for 35% of hotel room nights in 2023.
Tourism and Visitor Statistics Interpretation
Indonesia’s hotel industry is riding a powerful, multi-faceted wave, where a 60% repeat guest loyalty meets a 150% surge from Chinese tourists, proving that while Bali is the glittering crown jewel, the entire archipelago is booming from domestic stays to MICE events and the quiet rise of eco-conscious and female-led travel.
Sources & References
- Reference 1STATISTAstatista.comVisit source
- Reference 2STRstr.comVisit source
- Reference 3HOSPITALITYNEThospitalitynet.orgVisit source
- Reference 4CBREcbre.comVisit source
- Reference 5BPSbps.go.idVisit source
- Reference 6JLLjll.comVisit source
- Reference 7PHRIphri.or.idVisit source
- Reference 8PWCpwc.comVisit source
- Reference 9MORDORINTELLIGENCEmordorintelligence.comVisit source
- Reference 10BALIHOTELSASSOCIATIONbalihotelsassociation.orgVisit source
- Reference 11JAKARTAHOTELIERSjakartahoteliers.orgVisit source
- Reference 12KEMENPAREKRAFkemenparekraf.go.idVisit source
- Reference 13COLLIERScolliers.comVisit source
- Reference 14BAPPENASbappenas.go.idVisit source
- Reference 15KNIGHTFRANKknightfrank.co.idVisit source
- Reference 16HOSPITALITYINVESTORhospitalityinvestor.comVisit source
- Reference 17STRGLOBALstrglobal.comVisit source
- Reference 18IHGihg.comVisit source
- Reference 19BALI-TOURISMOFFICEbali-tourismoffice.comVisit source
- Reference 20JAKARTACONVENTIONBUREAUjakartaconventionbureau.orgVisit source
- Reference 21TRIPtrip.comVisit source
- Reference 22LHWlhw.comVisit source
- Reference 23LOMBOKTOURISMlomboktourism.orgVisit source
- Reference 24JOGJAPROMOjogjapromo.comVisit source
- Reference 25SUMATROURISMsumatrourism.comVisit source
- Reference 26REDDOORZreddoorz.comVisit source
- Reference 27BALI-IMMIGRATIONbali-immigration.go.idVisit source
- Reference 28CHINADAILYchinadaily.com.cnVisit source
- Reference 29TOURISMtourism.australia.gov.idVisit source
- Reference 30MICEINDONESIAmiceindonesia.orgVisit source
- Reference 31JAKARTABUSINESSjakartabusiness.comVisit source
- Reference 32UNWTOunwto.orgVisit source
- Reference 33STBstb.gov.sgVisit source
- Reference 34BOOKINGbooking.comVisit source
- Reference 35HALALTOURISMhalaltourism.go.idVisit source
- Reference 36ADVENTUREINDONESIAadventureindonesia.comVisit source
- Reference 37TRAVELOKAtraveloka.comVisit source
- Reference 38BKPMbkpm.go.idVisit source
- Reference 39JAKARTAREALTYjakartarealty.comVisit source
- Reference 40GREENHOTELSgreenhotels.idVisit source
- Reference 41HILTONhilton.comVisit source
- Reference 42LOMBOKINVESTlombokinvest.comVisit source
- Reference 43IDXidx.co.idVisit source
- Reference 44DIGITALNOMADdigitalnomad.idVisit source
- Reference 45HOSPITALITYSCHOOLhospitalityschool.idVisit source
- Reference 46HRMASIAhrmasia.comVisit source
- Reference 47KULINERINDONESIAkulinerindonesia.orgVisit source
- Reference 48TRIPADVISORtripadvisor.comVisit source
- Reference 49SUSTAINABILITYHOTELSsustainabilityhotels.idVisit source
- Reference 50HOTELTECHhoteltech.idVisit source