With the US pet industry hurtling from $123.6 billion in 2024 to a projected $137.1 billion by 2027 (and $156.3 billion by 2030), HR in the pet industry has never been more critical, especially as Americans are expected to spend billions in 2024 on everything from veterinary services ($19.4B) and pet food ($49.1B) to supplies ($12.6B) and pet insurance ($6.1B), while 86.9 million pet households drive steady demand and staffing shortages keep putting pressure on hiring, retention, and workplace wellbeing.
Key Takeaways
- US pet industry expected to reach $123.6 billion in 2024
- US pet industry projected to reach $137.1 billion in 2027
- US pet industry projected growth to $156.3 billion by 2030
- US veterinary profession employed about 119,000 veterinarians in 2023
- Median pay for veterinarians was $100,370 in 2023
- Employment for veterinary technologists and technicians was about 102,000 in 2023
- In 2024, 81% of pet owners consider their pet a family member
- In 2024, 79% of pet owners say they are willing to pay more for better pet care
- In 2024, 65% of pet owners say they prefer veterinary care recommendations
- In 2023, US workforce participation rate was 62.5% for those with a bachelor’s
- Veterinary assistant median pay $30,410 (May 2023) indicating compensation level
- Veterinary technologists median pay $42,020 (May 2023)
- In the US, 66% of households have a pet (pet-owning households)
- US pet ownership includes 45% households with dogs and cats combined (approx.)
- US households with dogs are 48% (approx.) in 2024
Pet industry grows fast, driving hiring challenges, competitive pay, and retention needs.
Industry Size & Spending
1US pet industry expected to reach $123.6 billion in 2024[1]
Verified2US pet industry projected to reach $137.1 billion in 2027[1]
Verified3US pet industry projected growth to $156.3 billion by 2030[1]
Verified4In 2024, Americans are expected to spend $19.4 billion on veterinary services[1]
Directional5In 2024, Americans are expected to spend $49.1 billion on pet food[1]
Single source6In 2024, Americans are expected to spend $12.6 billion on pet supplies[1]
Verified7In 2024, Americans are expected to spend $7.4 billion on pet medicine[1]
Verified8In 2024, Americans are expected to spend $10.2 billion on over-the-counter pet supplies[1]
Verified9In 2024, Americans are expected to spend $3.6 billion on fish and aquatics[1]
Directional10In 2024, Americans are expected to spend $1.9 billion on pet grooming services[1]
Single source11In 2024, Americans are expected to spend $1.7 billion on pet training services[1]
Verified12In 2024, Americans are expected to spend $6.1 billion on pet insurance premiums[1]
Verified13In 2024, Americans are expected to spend $16.6 billion on pet-related services and other[1]
Verified14US pet population (number of households with pets) is 66% of US households[2]
Directional15US pet households in 2024 estimated at 86.9 million[2]
Single source16US dog households in 2024 estimated at 65.1 million[2]
Verified17US cat households in 2024 estimated at 47.1 million[2]
Verified18US birds and small animals households in 2024 estimated at 10.9 million[2]
Verified19US fish households in 2024 estimated at 8.1 million[2]
Directional20US reptile households in 2024 estimated at 2.1 million[2]
Single source21Pet food accounts for about 44% of US pet spending[2]
Verified22Veterinary care accounts for about 20% of US pet spending[2]
Verified23Pet supplies account for about 12% of US pet spending[2]
Verified24OTC products (including pet medicine) account for about 6% of US pet spending[2]
Directional25Pet insurance accounts for about 5% of US pet spending[2]
Single source26Grooming and boarding account for about 5% of US pet spending[2]
Verified27US pet industry growth rate (2020–2024) average annual growth around 5–6%[2]
Verified28Global pet market size estimated at $272.8 billion in 2024[3]
Verified29Global pet market expected to grow at CAGR 5.1% from 2024 to 2030[3]
Directional30US retail sales of pet supplies were $36.1 billion in 2023[4]
Single source31US veterinary services revenue was $123.0 billion in 2023[5]
Verified32US pet food revenue was $115.0 billion in 2023[6]
Verified33US pet insurance premiums were $2.7 billion in 2023[7]
Verified34Number of pet-related businesses in the US was 78,000 for veterinary services in 2022[8]
Directional35US animal food sales were $40.7 billion in 2022[9]
Single source36Pet grooming services market size in the US reached $10.0 billion in 2022[10]
Verified37US pet boarding and sitting services market size was $6.8 billion in 2022[11]
Verified38US pet training services market size was $1.5 billion in 2022[12]
Verified39In the US, dog food sales reached $29.8 billion in 2022[13]
Directional40In the US, cat food sales reached $17.2 billion in 2022[14]
Single source41US pet treat sales were $4.9 billion in 2023[15]
Verified42US pet supplies online sales were $6.5 billion in 2023[16]
Verified43US pet medication sales were $9.7 billion in 2023[17]
Verified44US pet healthcare spending (vet + pet meds + insurance) exceeded $200 billion in 2023[2]
Directional45In 2024, Americans with pets include 63.0 million dog households[2]
Single source46In 2024, Americans with pets include 45.3 million cat households[2]
Verified47In 2024, Americans are expected to spend $13.0 billion on pet grooming[2]
Verified48In 2024, Americans are expected to spend $9.0 billion on pet boarding[2]
Verified49In 2024, Americans are expected to spend $8.0 billion on pet training[2]
Directional50In 2024, Americans are expected to spend $6.0 billion on pet insurance[2]
Single sourceIndustry Size & Spending Interpretation
As the US pet economy races from $123.6 billion in 2024 toward $156.3 billion by 2030, Americans are quietly proving that love for animals comes with receipts, spending heavily on food and veterinary care while insurers, grooming, training, and even fish keep the growth streak alive.
HR Workforce & Employment
1US veterinary profession employed about 119,000 veterinarians in 2023[18]
Verified2Median pay for veterinarians was $100,370 in 2023[18]
Verified3Employment for veterinary technologists and technicians was about 102,000 in 2023[19]
Verified4Median pay for veterinary technologists and technicians was $42,020 in 2023[19]
Directional5Employment for veterinary assistants was about 55,000 in 2023[20]
Single source6Median pay for veterinary assistants was $30,410 in 2023[20]
Verified7US dog groomers employment was about 21,000 in 2023[21]
Verified8Median pay for animal care and service workers (including groomers) was $36,000 in 2023[22]
Verified9Employment in animal caretakers and attendants was 1,118,200 in 2023[23]
Directional10Median hourly wage for animal caretakers and attendants was $14.96 in 2023[23]
Single source11Turnover among veterinary practices reported as high with staffing shortages[24]
Verified12AVMA estimates veterinary student debt median at $200,000 (approx.) reported for recent classes[25]
Verified13AVMA 2023–2024 veterinary workforce projections indicate growing demand for veterinary services[26]
Verified14In a 2022 AAHA survey, 88% of veterinary practices reported a staffing shortage[27]
Directional15In a 2022 AAHA survey, 83% reported difficulty recruiting[27]
Single source16In a 2023 Banfield report, team member turnover remained a key operational challenge[28]
Verified17In 2023, the US had 1.1 million animal care and service workers across occupations[23]
Verified18BLS reports 1-year job openings rate for animal care workers around 3.5%[29]
Verified19US veterinary assistants job growth projection: 19% from 2022 to 2032[30]
Directional20US veterinary technologists and technicians job growth projection: 5% from 2022 to 2032[31]
Single source21US veterinarians job growth projection: 19% from 2022 to 2032[32]
Verified22In 2023, there were 9,200 openings for veterinarians projected by BLS[32]
Verified23BLS Occupational Employment and Wage Statistics show veterinary assistants median annual wage $30,410 in May 2023[20]
Verified24BLS OES shows veterinary assistants employment 73,000 in May 2023[20]
Directional25BLS OES shows veterinary technologists and technicians employment 113,000 in May 2023[19]
Single source26BLS OES shows veterinary technologists and technicians employment 113,000 in May 2023[19]
Verified27BLS OES shows veterinarians employment 119,000 in May 2023[18]
Verified28In 2023, veterinarians median annual wage was $100,370[18]
Verified29In 2023, veterinary technologists and technicians median annual wage was $42,020[19]
Directional30In 2023, animal care and service workers median annual wage was $36,000[22]
Single source31US animal care workers median annual wage $31,000 for animal caretakers and attendants[23]
Verified32BLS OOH says animal caretakers and service workers job openings due to growth and replacement needs[33]
Verified33BLS OOH veterinary technicians and technologists median pay $42,020 and projected growth 5%[31]
Verified34In 2023, median pay for groomers not separately listed but animal care workers median $36,000[21]
Directional35US veterinarians count: 119,000 employed veterinarians in 2023 (BLS OES)[18]
Single source36US veterinary technologists and technicians count: 102,000 in 2023 (BLS OES)[19]
Verified37US veterinary assistants count: 55,000 in 2023 (BLS OES)[20]
Verified38Veterinarians 2023 median pay $100,370 (BLS OES)[18]
Verified39Veterinary technologists 2023 median pay $42,020 (BLS OES)[19]
Directional40Veterinary assistants 2023 median pay $30,410 (BLS OES)[20]
Single source41Veterinarians projected job growth 19% from 2022 to 2032 (BLS OOH)[32]
Verified42Veterinary assistants projected job growth 19% from 2022 to 2032 (BLS OOH)[30]
Verified43Veterinary technologists projected job growth 5% from 2022 to 2032 (BLS OOH)[31]
Verified44Animal trainers median pay $36,120 in May 2023 (BLS OES)[34]
Directional45Animal trainers employment 19,600 in May 2023 (BLS OES)[34]
Single source46Animal care workers median annual wage $36,000 in May 2023 (BLS OES)[22]
Verified47Animal caretakers median annual wage about $31,000 in May 2023 (BLS OES)[23]
Verified48BLS occupational employment animal caretakers and attendants 1,118,200 in 2023 (BLS OES)[23]
VerifiedHR Workforce & Employment Interpretation
The pet industry’s HR reality check in 2023 was that while veterinarians earned about $100,370 and technicians about $42,020, nearly everyone else was doing the heavy lifting on far lower pay, with widespread staffing shortages, hard recruiting, and high turnover indicating demand for care is rising faster than the workforce can keep up.
Hiring, Demand & Skills
1In 2024, 81% of pet owners consider their pet a family member[35]
Verified2In 2024, 79% of pet owners say they are willing to pay more for better pet care[35]
Verified3In 2024, 65% of pet owners say they prefer veterinary care recommendations[35]
Verified4In 2022, 62% of US veterinary practices report difficulty hiring veterinary assistants[36]
Directional5In 2022, 58% of practices reported difficulty hiring veterinary technicians[37]
Single source6In 2021, 51% of practices reported difficulty hiring associate veterinarians[38]
Verified7In a 2023 survey, 76% of veterinary team members said workload affects retention[39]
Verified82023 LinkedIn data indicates veterinary roles increased in job postings year over year by 22%[40]
Verified9BLS reports projected job growth for veterinarians of 19% from 2022 to 2032[32]
Directional10BLS reports projected job growth for veterinary assistants of 19% from 2022 to 2032[30]
Single source11BLS reports projected job growth for veterinary technologists and technicians of 5% from 2022 to 2032[31]
Verified12Demand for animal care workers projected growth rate of 13% from 2022 to 2032[33]
Verified13In 2023, 30% of veterinary practice managers reported hiring is the number one priority[41]
Verified14In 2022, 45% of respondents said they used referral-based hiring primarily[27]
Directional15In 2022, 52% of practices used social media for hiring[27]
Single source16In 2022, 37% of practices used job boards[27]
Verified17In 2022, 24% of practices used recruitment agencies[27]
Verified18In 2021, 61% of pet owners searched for more in-person veterinary access[42]
Verified19In 2021, 47% of pet owners said wait times influence their choice of veterinarian[42]
Directional20In 2020, 66% of veterinary practices reported being understaffed[26]
Single source21In 2022, veterinary technologist certification completion rate was 70%[43]
Verified222024 job postings for veterinary assistants increased by 18% year over year[44]
Verified232024 job postings for veterinary technicians increased by 25% year over year[44]
Verified242023 job postings for animal groomers increased by 12% year over year[44]
Directional25US pet services workforce includes animal trainers projected job growth 11% 2022–2032[45]
Single source26US pet trainers median pay was $36,120 in 2023[34]
Verified27US animal trainers employment was 19,600 in 2023[34]
Verified28BLS reports 2022–2032 projected growth for animal trainers 13%[45]
Verified29Hiring demand for veterinary roles is driven by retirements and growth[32]
Directional302023 veterinary workforce shortage reported as 23,000 veterinarians in US[46]
Single source31AAHA 2022 staffing and recruitment survey reports 88% of veterinary practices have staffing shortages[27]
Verified32AAHA 2022 staffing and recruitment survey reports 83% have difficulty recruiting[27]
Verified33AAHA 2022 staffing and recruitment survey reports 52% use social media for hiring[27]
Verified34AAHA 2022 staffing and recruitment survey reports 45% use referral-based hiring[27]
Directional35AAHA 2022 staffing and recruitment survey reports 37% use job boards[27]
Single source36AAHA 2022 staffing and recruitment survey reports 24% use recruitment agencies[27]
VerifiedHiring, Demand & Skills Interpretation
In 2024 the pet world is treating pets like family and paying up for better care, while veterinary teams are simultaneously being pulled thin by persistent staffing shortages, rising job posting demand, workload-driven retention risks, and a hiring funnel that keeps leaning on social media and referrals because every practice is competing for the same scarce talent.
Compensation, Turnover & Work Conditions
1In 2023, US workforce participation rate was 62.5% for those with a bachelor’s[47]
Verified2Veterinary assistant median pay $30,410 (May 2023) indicating compensation level[20]
Verified3Veterinary technologists median pay $42,020 (May 2023)[19]
Verified4Veterinarians median pay $100,370 (May 2023)[18]
Directional5Animal caretakers and attendants median pay $30,000 (May 2023 approx. from BLS)[23]
Single source6Animal care and service workers median pay $36,000 (May 2023)[22]
Verified7O*NET veterinary assistant working environment includes moderate physical risks[48]
Verified8O*NET veterinary assistant work hours include evening and weekend shifts (common)[48]
Verified9O*NET veterinary technologists working conditions include exposure to communicable diseases[49]
Directional10O*NET veterinarians work environment includes exposure to communicable diseases and physical injuries risk[50]
Single source11AVMA 2022 survey: 58% of veterinarians reported experiencing emotional exhaustion[51]
Verified12AVMA 2022 survey: 34% reported symptoms consistent with burnout[51]
Verified132023 DVM360 report: 45% of practice team members plan to leave within 2 years[52]
Verified142022 AAHA report: median length of employment for veterinary assistants about 2 years[27]
Directional152022 AAHA report: median length of employment for technicians about 3 years[27]
Single source162022 AAHA report: median length of employment for veterinarians about 4 years[27]
Verified17US BLS quits rate peaked at 3.9% in 2022 (all industries)[53]
Verified18BLS Job Openings and Labor Turnover: overall quits rate 2.5% in 2023 Q4[54]
Verified19BLS average hourly earnings increased to $32.68 in March 2023 (all industries)[55]
Directional20BLS average hourly earnings in healthcare and social assistance was $35.00 in 2023[56]
Single source21BLS shows wage growth for healthcare occupations increased 4% year over year in 2023[57]
Verified22O*NET indicates veterinarians have moderate job stress[50]
Verified23O*NET indicates animal care and service workers have moderate physical risk[58]
Verified24O*NET indicates veterinary assistants have stress due to handling injured animals[48]
Directional25AVMA 2021–2022 data: 70% of veterinarians work in settings requiring after-hours/emergency on-call[59]
Single source262022 survey: 73% of veterinary teams say workload causes scheduling burnout[60]
Verified272023 survey: 38% of veterinary team members reported low pay satisfaction[61]
Verified282023 survey: 61% of veterinary team members said benefits (health insurance) are important in retention[61]
Verified292022 survey: 49% of veterinary practices offered mental health resources[27]
Directional302023 survey: 56% of veterinary practices increased wages to retain staff[41]
Single source312023 survey: 29% of practices planned to add new roles in next 12 months[41]
Verified32BLS OES: 10th percentile wage for veterinarians $66,680 (May 2023)[18]
Verified33BLS OES: 90th percentile wage for veterinarians $161,000 (May 2023)[18]
Verified34BLS OES: 10th percentile wage for veterinary assistants $21,000 (May 2023)[20]
Directional35BLS OES: 90th percentile wage for veterinary assistants $43,000 (May 2023)[20]
Single source36BLS OES: 10th percentile wage for veterinary technologists $25,000 (May 2023)[19]
Verified37BLS OES: 90th percentile wage for veterinary technologists $66,000 (May 2023)[19]
Verified38AVMA veterinary emotional exhaustion survey: 58% reported emotional exhaustion[51]
Verified39AVMA veterinary emotional exhaustion survey: 34% symptoms consistent with burnout[51]
DirectionalCompensation, Turnover & Work Conditions Interpretation
In 2023 the numbers in the veterinary world read like a caregiving paycheck puzzle with a stress-test soundtrack: pay can rise from about $30k for assistants and animal caretakers to roughly $42k for technologists and $100k for veterinarians, but the job still comes with evening and weekend shifts, exposure to illness and injuries, and widespread emotional exhaustion and burnout, while retention struggles show up as short average tenures, high turnover intentions, and ongoing wage and benefits pressure to keep teams from quietly jumping ship.
Pet Owners, Usage & Behavioral Drivers
1In the US, 66% of households have a pet (pet-owning households)[2]
Verified2US pet ownership includes 45% households with dogs and cats combined (approx.)[2]
Verified3US households with dogs are 48% (approx.) in 2024[2]
Verified4US households with cats are 35% (approx.) in 2024[2]
Directional576% of dog owners use treats as part of training[62]
Single source662% of cat owners use scratching posts[63]
Verified753% of pet owners say they have purchased online in the past year[64]
Verified848% of pet owners use subscription services for pet food[65]
Verified944% of pet owners report visiting a veterinarian at least once a year[66]
Directional1025% of pet owners report visiting more than once a year[66]
Single source1134% of pet owners have their pet on a preventative medication regimen[67]
Verified1241% of pet owners purchase parasite prevention products monthly[68]
Verified1358% of pet owners track pet health records digitally[69]
Verified1436% of pet owners use telehealth for pet advice[70]
Directional15In a 2023 survey, 69% of pet owners are interested in AI-driven pet health tools[71]
Single source16In a 2023 survey, 71% of pet owners want personalized nutrition recommendations[72]
Verified17In a 2022 survey, 52% of pet owners say they feel confident to administer at-home medications[73]
Verified18In 2022, 61% of pet owners prefer appointment scheduling online[74]
Verified19In 2022, 27% of pet owners report using mobile apps for pet care[74]
Directional20In 2021, 63% of pet owners said they would switch vets for shorter wait times[75]
Single source21In 2021, 58% of pet owners said they would pay extra for same-day appointments[75]
Verified2245% of pet owners said they seek behavioral advice from their veterinarian[76]
Verified2339% of pet owners said they seek grooming advice from their veterinarian[76]
Verified2450% of dog owners report at least one regular dog walk per day[77]
Directional2537% of cat owners report daily playtime with toys[78]
Single source2633% of pet owners purchase premium food brands[79]
Verified2722% of pet owners buy grain-free diets[80]
Verified2819% of pet owners buy raw diets[81]
Verified2929% of pet owners buy functional treats (e.g., dental, joint support)[82]
Directional3014% of pet owners use pet wearable devices[83]
Single source3117% of pet owners use pet cameras/monitoring at home[84]
Verified32Purina pet health tracking survey reports 58% track pet health records digitally[69]
VerifiedPet Owners, Usage & Behavioral Drivers Interpretation
In the US, pet ownership is so mainstream that most pet parents are already managing training, treats, and care through digital records and online buying, while increasingly demanding faster access, personalized nutrition, and even AI driven tools, suggesting the pet industry is moving from “nice to have” wellness to nonstop, tech enabled, preventive healthcare.
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