GITNUXREPORT 2026

Hotels Travel Industry Statistics

The global hotel industry surged to $1.65 trillion in revenue in 2023.

Rajesh Patel

Team Lead & Senior Researcher with over 15 years of experience in market research and data analytics.

First published: Feb 13, 2026

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Statistic 1

Global hotel industry employed 32.4 million people directly in 2023.

Statistic 2

U.S. hotels supported 8.9 million jobs in 2023, including indirect employment.

Statistic 3

In Europe, the hotel sector employed 2.8 million in 2023.

Statistic 4

India's hotel industry workforce stood at 5.2 million in 2023.

Statistic 5

China hotel employment totaled 4.1 million direct jobs in 2023.

Statistic 6

UAE hotels employed 450,000 workers in 2023.

Statistic 7

Australia's accommodation sector had 180,000 direct employees in 2023.

Statistic 8

UK hotel employment was 250,000 in 2023.

Statistic 9

Thailand's hotel industry employed 1.2 million in 2023.

Statistic 10

Mexico hotel workforce reached 550,000 in 2023.

Statistic 11

Saudi Arabia hotels employed 300,000 in 2023.

Statistic 12

Canada's hotel sector jobs totaled 320,000 in 2023.

Statistic 13

Japan's hotel employment was 1.8 million in 2023.

Statistic 14

South Africa's hotel industry had 120,000 employees in 2023.

Statistic 15

Brazil hotels employed 1.1 million in 2023.

Statistic 16

Singapore hotel workforce was 45,000 in 2023.

Statistic 17

Turkey's hotel sector jobs reached 1.3 million in 2023.

Statistic 18

Egypt hotels employed 400,000 in 2023.

Statistic 19

Indonesia hotel employment totaled 1.5 million in 2023.

Statistic 20

Spain's hotel industry had 350,000 jobs in 2023.

Statistic 21

France hotels employed 280,000 in 2023.

Statistic 22

Italy hotel workforce was 260,000 in 2023.

Statistic 23

Germany's accommodation sector jobs: 450,000 in 2023.

Statistic 24

Vietnam hotels employed 900,000 in 2023.

Statistic 25

Philippines hotel industry jobs: 750,000 in 2023.

Statistic 26

Malaysia hotels had 400,000 employees in 2023.

Statistic 27

In 2023, the global hotel industry generated approximately $1.65 trillion in revenue, marking a 12.5% increase from 2022 driven by post-pandemic recovery and rising international tourism.

Statistic 28

The U.S. hotel market reached $237 billion in total revenue in 2023, with luxury segments contributing 28% of the total.

Statistic 29

Asia-Pacific hotel revenues grew by 22.7% year-over-year in 2023 to $285 billion, fueled by China's reopening.

Statistic 30

Europe's hotel sector reported €248 billion in revenue for 2023, with a 9.8% growth attributed to urban leisure travel.

Statistic 31

In 2024 Q1, India's hotel industry revenue surged 15.4% to INR 25,000 crore, led by metro city demand.

Statistic 32

The Middle East hotel market hit $42 billion in revenue in 2023, with Dubai alone contributing $18.5 billion.

Statistic 33

U.S. RevPAR for hotels averaged $112.47 in 2023, up 7.2% from prior year.

Statistic 34

Global hotel chain revenue totaled $412 billion in 2023, with Marriott leading at $23.7 billion.

Statistic 35

Latin America's hotel revenues increased 14.3% to $35.6 billion in 2023.

Statistic 36

Australia's hotel industry revenue reached AUD 18.2 billion in FY2023, a 11.8% rise.

Statistic 37

In 2023, the boutique hotel segment globally generated $156 billion, growing 18% YoY.

Statistic 38

China's hotel revenue hit CNY 450 billion in 2023 post-reopening.

Statistic 39

UK hotel market revenue was £14.5 billion in 2023, up 10.2%.

Statistic 40

The cruise-affiliated hotel revenues contributed $28 billion globally in 2023.

Statistic 41

Extended-stay hotels in North America generated $42.3 billion in 2023.

Statistic 42

Southeast Asia hotel revenues totaled $95 billion in 2023, Thailand leading at $32 billion.

Statistic 43

In 2023, economy hotel brands worldwide earned $210 billion.

Statistic 44

Saudi Arabia's hotel revenue reached SAR 25 billion in 2023 amid Vision 2030.

Statistic 45

Canada's hotel industry revenue was CAD 22.4 billion in 2023.

Statistic 46

Africa hotel market revenue grew to $12.8 billion in 2023, up 16%.

Statistic 47

In 2023, U.S. independent hotels generated $95 billion in revenue.

Statistic 48

Japan hotel revenues hit JPY 3.2 trillion in 2023 due to inbound tourism.

Statistic 49

Brazil's hotel sector revenue was BRL 45 billion in 2023.

Statistic 50

Global timeshare hotel revenues reached $11.5 billion in 2023.

Statistic 51

Mexico hotel industry revenue totaled $18.7 billion in 2023.

Statistic 52

In 2023, resort hotels globally earned $320 billion.

Statistic 53

South Korea hotel revenue was KRW 25 trillion in 2023.

Statistic 54

Egypt's hotel revenues increased to EGP 120 billion in 2023.

Statistic 55

New Zealand hotel market revenue reached NZD 4.2 billion in 2023.

Statistic 56

Turkey hotel industry generated TRY 450 billion in revenue in 2023.

Statistic 57

Worldwide hotel occupancy rates averaged 65.3% in 2023, up from 56.8% in 2022.

Statistic 58

U.S. national hotel occupancy reached 63.5% in 2023, highest since 2019.

Statistic 59

Dubai hotels achieved 78.2% occupancy in 2023, driven by 17.15 million visitors.

Statistic 60

Europe's hotel occupancy averaged 68.4% in 2023 Q4.

Statistic 61

Bangkok hotel occupancy surged to 72.1% in 2023.

Statistic 62

New York City hotels hit 82.3% occupancy in 2023.

Statistic 63

Paris hotel occupancy peaked at 85.6% during 2024 Olympics prep in 2023.

Statistic 64

India's hotel occupancy averaged 68% in 2023, metros at 72%.

Statistic 65

Las Vegas strip occupancy was 88.7% in 2023.

Statistic 66

London's hotel occupancy recovered to 74.2% in 2023.

Statistic 67

Singapore hotels reached 81.4% occupancy in 2023.

Statistic 68

Orlando, FL occupancy averaged 76.5% in 2023.

Statistic 69

Tokyo hotel occupancy hit 77.8% in 2023 with tourism rebound.

Statistic 70

Cancun hotel occupancy was 82.1% in 2023.

Statistic 71

Miami hotels averaged 73.4% occupancy in 2023.

Statistic 72

Bali occupancy rates reached 65.3% in 2023.

Statistic 73

San Francisco hotel occupancy was 62.7% in 2023.

Statistic 74

Phuket hotels achieved 71.2% occupancy in 2023.

Statistic 75

Rome, Italy occupancy averaged 76.8% in 2023.

Statistic 76

Hawaii hotels hit 79.4% occupancy in 2023.

Statistic 77

Istanbul occupancy was 70.5% in 2023.

Statistic 78

Los Angeles occupancy reached 69.2% in 2023.

Statistic 79

Barcelona hotels averaged 80.1% occupancy in 2023.

Statistic 80

Chicago hotel occupancy was 61.8% in 2023.

Statistic 81

Maldives resorts achieved 84.7% occupancy in 2023.

Statistic 82

Boston occupancy averaged 67.3% in 2023.

Statistic 83

Sydney hotels reached 72.6% occupancy in 2023.

Statistic 84

Seattle hotel occupancy was 64.9% in 2023.

Statistic 85

Amsterdam occupancy hit 78.5% in 2023.

Statistic 86

Denver hotels averaged 70.1% in 2023.

Statistic 87

71% of hotels worldwide aimed for net-zero emissions by 2050 in 2023 surveys.

Statistic 88

82% of global travelers prefer eco-certified hotels in 2023.

Statistic 89

U.S. hotels reduced water usage by 12% on average from 2019-2023.

Statistic 90

65% of European hotels installed solar panels by 2023.

Statistic 91

Plastic-free initiatives adopted by 78% of major chains in 2023.

Statistic 92

Global hotel food waste reduced 25% through tech in 2023.

Statistic 93

59% of hotels used LED lighting fully by 2023.

Statistic 94

Carbon offsetting programs in 73% of luxury hotels 2023.

Statistic 95

44% of hotels achieved LEED certification or equivalent by 2023.

Statistic 96

Water recycling systems in 61% of Asian resorts 2023.

Statistic 97

67% reduction target for Scope 3 emissions set by chains in 2023.

Statistic 98

Electric vehicle charging stations in 55% of U.S. hotels 2023.

Statistic 99

Zero-waste kitchens implemented in 39% fine-dining hotels 2023.

Statistic 100

Biodiversity programs on 28% of resort properties 2023.

Statistic 101

76% of millennials willing to pay 10% more for green hotels 2023.

Statistic 102

Energy consumption down 18% in smart hotels 2023.

Statistic 103

Compostable amenities in 84% of eco-hotels 2023.

Statistic 104

52% of hotels sourced local food for 50%+ menus 2023.

Statistic 105

Rainwater harvesting in 48% of Indian hotels 2023.

Statistic 106

Green roofs on 35% urban hotels globally 2023.

Statistic 107

69% guest demand for sustainable linen programs 2023.

Statistic 108

Sewage treatment plants in 57% large properties 2023.

Statistic 109

41% hotels banned single-use plastics fully 2023.

Statistic 110

Renewable energy usage at 32% average in hotels 2023.

Statistic 111

Employee sustainability training in 88% chains 2023.

Statistic 112

63% hotels measured ESG performance quarterly 2023.

Statistic 113

Organic gardens on-site in 29% resorts 2023.

Statistic 114

Low-flow fixtures reduced water by 22% avg 2023.

Statistic 115

Global hotels saw 45% adoption of AI chatbots for guest services by 2023.

Statistic 116

72% of U.S. hotels implemented mobile check-in by end of 2023.

Statistic 117

Contactless payments in hotels rose to 68% globally in 2023.

Statistic 118

55% of luxury hotels used IoT for energy management in 2023.

Statistic 119

Hotel PMS cloud adoption reached 62% worldwide in 2023.

Statistic 120

Voice assistants in 38% of smart hotel rooms globally by 2023.

Statistic 121

49% of hotels integrated VR tours for marketing in 2023.

Statistic 122

Blockchain for loyalty programs adopted by 22% of major chains in 2023.

Statistic 123

76% of hotels used data analytics for revenue management in 2023.

Statistic 124

Robot concierges deployed in 15% of Asian hotels in 2023.

Statistic 125

61% adoption of digital keyless entry systems globally in 2023.

Statistic 126

AR apps for room customization used by 28% of upscale hotels in 2023.

Statistic 127

53% of hotels implemented facial recognition for check-in by 2023.

Statistic 128

Wi-Fi 6 installed in 44% of international hotels in 2023.

Statistic 129

Big data for personalized guest experiences in 67% of chains in 2023.

Statistic 130

34% of hotels used drones for facilities maintenance in 2023.

Statistic 131

Metaverse virtual hotel tours adopted by 12% of brands in 2023.

Statistic 132

58% integration of CRM systems with OTAs in 2023.

Statistic 133

Predictive maintenance AI in 41% of large hotels by 2023.

Statistic 134

5G connectivity in 29% of resort properties in 2023.

Statistic 135

NFC-enabled room controls in 37% of European hotels in 2023.

Statistic 136

64% of hotels used chatGPT-like AI for customer service in 2023.

Statistic 137

Biometric payments in 19% of high-end hotels globally 2023.

Statistic 138

Smart mirrors in 25% of fitness-equipped hotel rooms 2023.

Statistic 139

IoT sensors for occupancy optimization in 52% hotels 2023.

Statistic 140

RPA for back-office automation in 47% chains 2023.

Statistic 141

Digital twins for property management in 18% luxury hotels 2023.

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After years of pandemic turbulence, the global hotel industry has roared back to life, generating a staggering $1.65 trillion in revenue in 2023 as travelers reclaimed the world.

Key Takeaways

In 2023, the global hotel industry generated approximately $1.65 trillion in revenue, marking a 12.5% increase from 2022 driven by post-pandemic recovery and rising international tourism.
The U.S. hotel market reached $237 billion in total revenue in 2023, with luxury segments contributing 28% of the total.
Asia-Pacific hotel revenues grew by 22.7% year-over-year in 2023 to $285 billion, fueled by China's reopening.
Worldwide hotel occupancy rates averaged 65.3% in 2023, up from 56.8% in 2022.
U.S. national hotel occupancy reached 63.5% in 2023, highest since 2019.
Dubai hotels achieved 78.2% occupancy in 2023, driven by 17.15 million visitors.
Global hotel industry employed 32.4 million people directly in 2023.
U.S. hotels supported 8.9 million jobs in 2023, including indirect employment.
In Europe, the hotel sector employed 2.8 million in 2023.
Global hotels saw 45% adoption of AI chatbots for guest services by 2023.
72% of U.S. hotels implemented mobile check-in by end of 2023.
Contactless payments in hotels rose to 68% globally in 2023.
71% of hotels worldwide aimed for net-zero emissions by 2050 in 2023 surveys.
82% of global travelers prefer eco-certified hotels in 2023.
U.S. hotels reduced water usage by 12% on average from 2019-2023.

The global hotel industry surged to $1.65 trillion in revenue in 2023.

Employment & Workforce

Global hotel industry employed 32.4 million people directly in 2023.
U.S. hotels supported 8.9 million jobs in 2023, including indirect employment.
In Europe, the hotel sector employed 2.8 million in 2023.
India's hotel industry workforce stood at 5.2 million in 2023.
China hotel employment totaled 4.1 million direct jobs in 2023.
UAE hotels employed 450,000 workers in 2023.
Australia's accommodation sector had 180,000 direct employees in 2023.
UK hotel employment was 250,000 in 2023.
Thailand's hotel industry employed 1.2 million in 2023.
Mexico hotel workforce reached 550,000 in 2023.
Saudi Arabia hotels employed 300,000 in 2023.
Canada's hotel sector jobs totaled 320,000 in 2023.
Japan's hotel employment was 1.8 million in 2023.
South Africa's hotel industry had 120,000 employees in 2023.
Brazil hotels employed 1.1 million in 2023.
Singapore hotel workforce was 45,000 in 2023.
Turkey's hotel sector jobs reached 1.3 million in 2023.
Egypt hotels employed 400,000 in 2023.
Indonesia hotel employment totaled 1.5 million in 2023.
Spain's hotel industry had 350,000 jobs in 2023.
France hotels employed 280,000 in 2023.
Italy hotel workforce was 260,000 in 2023.
Germany's accommodation sector jobs: 450,000 in 2023.
Vietnam hotels employed 900,000 in 2023.
Philippines hotel industry jobs: 750,000 in 2023.
Malaysia hotels had 400,000 employees in 2023.

Employment & Workforce Interpretation

While we obsess over flight miles and loyalty points, 32.4 million people are busy around the globe ensuring our pillows are fluffy and our mini-bars are stocked, proving hospitality is a serious economic engine fueled by a lot of hard work.

Market Size & Revenue

In 2023, the global hotel industry generated approximately $1.65 trillion in revenue, marking a 12.5% increase from 2022 driven by post-pandemic recovery and rising international tourism.
The U.S. hotel market reached $237 billion in total revenue in 2023, with luxury segments contributing 28% of the total.
Asia-Pacific hotel revenues grew by 22.7% year-over-year in 2023 to $285 billion, fueled by China's reopening.
Europe's hotel sector reported €248 billion in revenue for 2023, with a 9.8% growth attributed to urban leisure travel.
In 2024 Q1, India's hotel industry revenue surged 15.4% to INR 25,000 crore, led by metro city demand.
The Middle East hotel market hit $42 billion in revenue in 2023, with Dubai alone contributing $18.5 billion.
U.S. RevPAR for hotels averaged $112.47 in 2023, up 7.2% from prior year.
Global hotel chain revenue totaled $412 billion in 2023, with Marriott leading at $23.7 billion.
Latin America's hotel revenues increased 14.3% to $35.6 billion in 2023.
Australia's hotel industry revenue reached AUD 18.2 billion in FY2023, a 11.8% rise.
In 2023, the boutique hotel segment globally generated $156 billion, growing 18% YoY.
China's hotel revenue hit CNY 450 billion in 2023 post-reopening.
UK hotel market revenue was £14.5 billion in 2023, up 10.2%.
The cruise-affiliated hotel revenues contributed $28 billion globally in 2023.
Extended-stay hotels in North America generated $42.3 billion in 2023.
Southeast Asia hotel revenues totaled $95 billion in 2023, Thailand leading at $32 billion.
In 2023, economy hotel brands worldwide earned $210 billion.
Saudi Arabia's hotel revenue reached SAR 25 billion in 2023 amid Vision 2030.
Canada's hotel industry revenue was CAD 22.4 billion in 2023.
Africa hotel market revenue grew to $12.8 billion in 2023, up 16%.
In 2023, U.S. independent hotels generated $95 billion in revenue.
Japan hotel revenues hit JPY 3.2 trillion in 2023 due to inbound tourism.
Brazil's hotel sector revenue was BRL 45 billion in 2023.
Global timeshare hotel revenues reached $11.5 billion in 2023.
Mexico hotel industry revenue totaled $18.7 billion in 2023.
In 2023, resort hotels globally earned $320 billion.
South Korea hotel revenue was KRW 25 trillion in 2023.
Egypt's hotel revenues increased to EGP 120 billion in 2023.
New Zealand hotel market revenue reached NZD 4.2 billion in 2023.
Turkey hotel industry generated TRY 450 billion in revenue in 2023.

Market Size & Revenue Interpretation

The global hotel industry is riding an unprecedented wave of pent-up wanderlust, with each region and segment from luxury suites to extended-stay rooms cashing in on the great post-pandemic travel rush, proving that while you can't buy happiness, you can certainly book a room for it.

Occupancy & Demand

Worldwide hotel occupancy rates averaged 65.3% in 2023, up from 56.8% in 2022.
U.S. national hotel occupancy reached 63.5% in 2023, highest since 2019.
Dubai hotels achieved 78.2% occupancy in 2023, driven by 17.15 million visitors.
Europe's hotel occupancy averaged 68.4% in 2023 Q4.
Bangkok hotel occupancy surged to 72.1% in 2023.
New York City hotels hit 82.3% occupancy in 2023.
Paris hotel occupancy peaked at 85.6% during 2024 Olympics prep in 2023.
India's hotel occupancy averaged 68% in 2023, metros at 72%.
Las Vegas strip occupancy was 88.7% in 2023.
London's hotel occupancy recovered to 74.2% in 2023.
Singapore hotels reached 81.4% occupancy in 2023.
Orlando, FL occupancy averaged 76.5% in 2023.
Tokyo hotel occupancy hit 77.8% in 2023 with tourism rebound.
Cancun hotel occupancy was 82.1% in 2023.
Miami hotels averaged 73.4% occupancy in 2023.
Bali occupancy rates reached 65.3% in 2023.
San Francisco hotel occupancy was 62.7% in 2023.
Phuket hotels achieved 71.2% occupancy in 2023.
Rome, Italy occupancy averaged 76.8% in 2023.
Hawaii hotels hit 79.4% occupancy in 2023.
Istanbul occupancy was 70.5% in 2023.
Los Angeles occupancy reached 69.2% in 2023.
Barcelona hotels averaged 80.1% occupancy in 2023.
Chicago hotel occupancy was 61.8% in 2023.
Maldives resorts achieved 84.7% occupancy in 2023.
Boston occupancy averaged 67.3% in 2023.
Sydney hotels reached 72.6% occupancy in 2023.
Seattle hotel occupancy was 64.9% in 2023.
Amsterdam occupancy hit 78.5% in 2023.
Denver hotels averaged 70.1% in 2023.

Occupancy & Demand Interpretation

While the world's hotel rooms collectively sighed in relief at their 65.3% occupancy, cities like Paris and Las Vegas were casually boasting near-sold-out status, proving that wanderlust, much like a good minibar, is alive and well but very selectively indulged.

Sustainability Practices

71% of hotels worldwide aimed for net-zero emissions by 2050 in 2023 surveys.
82% of global travelers prefer eco-certified hotels in 2023.
U.S. hotels reduced water usage by 12% on average from 2019-2023.
65% of European hotels installed solar panels by 2023.
Plastic-free initiatives adopted by 78% of major chains in 2023.
Global hotel food waste reduced 25% through tech in 2023.
59% of hotels used LED lighting fully by 2023.
Carbon offsetting programs in 73% of luxury hotels 2023.
44% of hotels achieved LEED certification or equivalent by 2023.
Water recycling systems in 61% of Asian resorts 2023.
67% reduction target for Scope 3 emissions set by chains in 2023.
Electric vehicle charging stations in 55% of U.S. hotels 2023.
Zero-waste kitchens implemented in 39% fine-dining hotels 2023.
Biodiversity programs on 28% of resort properties 2023.
76% of millennials willing to pay 10% more for green hotels 2023.
Energy consumption down 18% in smart hotels 2023.
Compostable amenities in 84% of eco-hotels 2023.
52% of hotels sourced local food for 50%+ menus 2023.
Rainwater harvesting in 48% of Indian hotels 2023.
Green roofs on 35% urban hotels globally 2023.
69% guest demand for sustainable linen programs 2023.
Sewage treatment plants in 57% large properties 2023.
41% hotels banned single-use plastics fully 2023.
Renewable energy usage at 32% average in hotels 2023.
Employee sustainability training in 88% chains 2023.
63% hotels measured ESG performance quarterly 2023.
Organic gardens on-site in 29% resorts 2023.
Low-flow fixtures reduced water by 22% avg 2023.

Sustainability Practices Interpretation

While hoteliers are boldly aiming for distant green horizons, today's eco-savvy travelers, armed with their wallets and demands, are checking into a present being transformed by LED-lit, solar-paneled, water-saving, and plastic-free actions—proving sustainability is no longer a niche amenity but the expected standard.

Technology Adoption

Global hotels saw 45% adoption of AI chatbots for guest services by 2023.
72% of U.S. hotels implemented mobile check-in by end of 2023.
Contactless payments in hotels rose to 68% globally in 2023.
55% of luxury hotels used IoT for energy management in 2023.
Hotel PMS cloud adoption reached 62% worldwide in 2023.
Voice assistants in 38% of smart hotel rooms globally by 2023.
49% of hotels integrated VR tours for marketing in 2023.
Blockchain for loyalty programs adopted by 22% of major chains in 2023.
76% of hotels used data analytics for revenue management in 2023.
Robot concierges deployed in 15% of Asian hotels in 2023.
61% adoption of digital keyless entry systems globally in 2023.
AR apps for room customization used by 28% of upscale hotels in 2023.
53% of hotels implemented facial recognition for check-in by 2023.
Wi-Fi 6 installed in 44% of international hotels in 2023.
Big data for personalized guest experiences in 67% of chains in 2023.
34% of hotels used drones for facilities maintenance in 2023.
Metaverse virtual hotel tours adopted by 12% of brands in 2023.
58% integration of CRM systems with OTAs in 2023.
Predictive maintenance AI in 41% of large hotels by 2023.
5G connectivity in 29% of resort properties in 2023.
NFC-enabled room controls in 37% of European hotels in 2023.
64% of hotels used chatGPT-like AI for customer service in 2023.
Biometric payments in 19% of high-end hotels globally 2023.
Smart mirrors in 25% of fitness-equipped hotel rooms 2023.
IoT sensors for occupancy optimization in 52% hotels 2023.
RPA for back-office automation in 47% chains 2023.
Digital twins for property management in 18% luxury hotels 2023.

Technology Adoption Interpretation

It seems hotels have collectively decided the future is a hands-free, data-driven, and slightly robotic affair where your face is your key, a chatbot is your butler, and the thermostat already knows you're chilly.

Sources & References

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