GITNUXREPORT 2026

Hotel Booking Industry Statistics

The hotel industry rebounded strongly in 2023, driven by booming travel and digital bookings.

Min-ji Park

Research Analyst focused on sustainability and consumer trends.

First published: Feb 13, 2026

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Statistic 1

65% of global hotel bookings in 2023 were made via mobile apps.

Statistic 2

OTAs like Booking.com captured 52% of online hotel bookings in 2023.

Statistic 3

Direct bookings through hotel websites rose to 28% in 2023 from 22% in 2020.

Statistic 4

Last-minute bookings increased by 35% in 2023 globally.

Statistic 5

42% of bookings in 2023 were for leisure travel vs 30% business.

Statistic 6

Average booking lead time shortened to 22 days in 2023 from 35 days pre-pandemic.

Statistic 7

Voice search bookings for hotels grew 18% YoY to 12% of total in 2023.

Statistic 8

Social media direct bookings: 15% of millennials in 2023.

Statistic 9

Package deals (hotel+flight) represented 38% of bookings in 2023.

Statistic 10

Cancellation rates averaged 18% for hotel bookings in 2023.

Statistic 11

Metasearch engines like Google Hotel Ads drove 25% of bookings in 2023.

Statistic 12

55% of bookings via apps had loyalty discounts applied in 2023.

Statistic 13

Peer-to-peer platforms like Airbnb took 8% hotel-like booking share in 2023.

Statistic 14

Email marketing conversion for hotel bookings: 4.2% in 2023.

Statistic 15

72% of Gen Z bookings made via TikTok/Instagram in 2023.

Statistic 16

Corporate booking portals used in 62% of business travel in 2023.

Statistic 17

Flash sale bookings spiked 40% during holidays 2023.

Statistic 18

VR previews influenced 22% of bookings in 2023 pilots.

Statistic 19

Subscription model bookings for hotels: 5% market penetration 2023.

Statistic 20

48% of bookings included flexible date changes in 2023.

Statistic 21

Influencer promo codes redeemed in 11% of bookings 2023.

Statistic 22

Chatbot-initiated bookings: 28% of site traffic in 2023.

Statistic 23

Group bookings via apps grew 30% in 2023.

Statistic 24

67% of bookings influenced by user-generated reviews in 2023.

Statistic 25

Pay-later options used in 35% of bookings 2023.

Statistic 26

Multi-property bookings (chain loyalty) 52% in 2023.

Statistic 27

31% of bookings for 2023 were spontaneous (under 7 days).

Statistic 28

58% of travelers used multiple devices for booking process in 2023.

Statistic 29

Female travelers accounted for 54% of all hotel bookings in 2023.

Statistic 30

Millennials (25-40) made 42% of leisure hotel bookings in 2023.

Statistic 31

Solo travelers represented 28% of bookings, up 10% from 2019.

Statistic 32

Families with children: 35% preference for all-inclusive resorts in 2023.

Statistic 33

62% of Gen Z prioritize sustainability in hotel choices 2023.

Statistic 34

Business travelers average stay length: 3.2 nights in 2023.

Statistic 35

48% of high-income earners ($100k+) book luxury hotels annually.

Statistic 36

LGBTQ+ travelers: 12% of market, seek inclusive amenities 2023.

Statistic 37

55% of bookings by 55+ age group focus on wellness facilities.

Statistic 38

Urban millennials prefer hotels with co-working spaces: 67% in 2023.

Statistic 39

41% of female business travelers book rooms with safety features.

Statistic 40

Budget-conscious boomers: 52% choose midscale hotels 2023.

Statistic 41

70% of parents prioritize kid-friendly amenities in bookings.

Statistic 42

Digital nomads: 15% of bookings, average 14-night stays 2023.

Statistic 43

59% of eco-conscious travelers pay 10% premium for green hotels.

Statistic 44

Couples without kids: 22% market share, prefer boutique stays.

Statistic 45

64% of international travelers from Europe seek cultural experiences.

Statistic 46

Low-income travelers (<$50k): 38% book budget hotels exclusively.

Statistic 47

51% of fitness enthusiasts choose hotels with gyms 2023.

Statistic 48

Pet owners: 25% book pet-friendly hotels, up 15% YoY.

Statistic 49

45% of remote workers select hotels with high-speed WiFi priority.

Statistic 50

Hispanic travelers in U.S.: 18% growth in bookings 2023.

Statistic 51

66% of adventure seekers book near outdoor activities.

Statistic 52

Seniors (65+): 29% prefer accessible room features 2023.

Statistic 53

53% of foodies choose hotels based on dining options.

Statistic 54

Vegetarians/vegans: 14% require plant-based menus in bookings.

Statistic 55

61% of luxury seekers value personalized services.

Statistic 56

Gamers: 8% book hotels with esports lounges 2023.

Statistic 57

49% of medical tourists prioritize proximity to clinics.

Statistic 58

Female solo travelers: 19% increase, seek community events.

Statistic 59

In 2023, the global hotel industry generated total revenue of $1.5 trillion, marking a 15% increase from 2022 driven by post-pandemic travel recovery.

Statistic 60

The U.S. hotel market size reached $250 billion in revenue in 2023, with luxury segment contributing 28%.

Statistic 61

Online hotel bookings accounted for 72% of total bookings worldwide in 2023, up from 65% in 2021.

Statistic 62

Asia-Pacific hotel revenue grew by 22% year-over-year in 2023 to $450 billion.

Statistic 63

Average Daily Rate (ADR) for hotels globally averaged $140 in 2023, a 10% rise from pre-pandemic levels.

Statistic 64

Occupancy rates in European hotels hit 72% in 2023, highest since 2019.

Statistic 65

U.S. RevPAR increased by 8.5% to $112 in 2023.

Statistic 66

China's domestic hotel bookings surged 45% in 2023 to 2.5 billion nights.

Statistic 67

Luxury hotel segment global revenue: $380 billion in 2023, 18% YoY growth.

Statistic 68

Budget hotel chains saw 12% revenue growth globally in 2023 to $210 billion.

Statistic 69

Total Rooms Supply worldwide increased by 2.8% to 18.5 million rooms in 2023.

Statistic 70

Hotel EBITDA margins recovered to 28% globally in 2023 from 15% in 2022.

Statistic 71

Middle East hotel revenue doubled to $35 billion in 2023 due to tourism boom.

Statistic 72

Independent hotels contributed 40% of total industry revenue in 2023 at $600 billion.

Statistic 73

Franchise hotels generated $850 billion revenue in 2023, 57% market share.

Statistic 74

Global hotel transaction volume reached $45 billion in 2023.

Statistic 75

U.S. extended-stay hotels revenue: $28 billion in 2023, up 14%.

Statistic 76

Boutique hotels global revenue hit $120 billion in 2023.

Statistic 77

Worldwide hotel construction pipeline: 3,200 projects totaling 540,000 rooms as of 2023.

Statistic 78

Latin America hotel RevPAR grew 11% to $75 in 2023.

Statistic 79

Africa hotel market revenue: $18 billion in 2023, 20% growth.

Statistic 80

Resort hotels saw 25% revenue increase to $320 billion globally in 2023.

Statistic 81

Urban hotels occupancy: 68% worldwide in 2023.

Statistic 82

Suburban hotels RevPAR: $95 in 2023, up 9%.

Statistic 83

Global hotel profit per available room (ProfitPAR): $52 in 2023.

Statistic 84

Managed hotels revenue share: 65% of total market in 2023.

Statistic 85

Ownership hotels EBITDA: 25% margin in 2023.

Statistic 86

Hotel group revenue top 10: $250 billion combined in 2023.

Statistic 87

Projected global hotel revenue 2024: $1.7 trillion.

Statistic 88

U.S. hotel market capex: $12 billion in 2023.

Statistic 89

Global ADR for upper upscale hotels: $210 in Q4 2023.

Statistic 90

Hotel labor costs rose 12% YoY to 32% of total expenses in 2023.

Statistic 91

Energy efficiency improvements reduced utility costs by 15% in 2023 for top performers.

Statistic 92

Guest satisfaction score (NPS) averaged 72 for hotels in 2023.

Statistic 93

Revenue per occupied room (TRevPOR): $180 globally 2023.

Statistic 94

Housekeeping efficiency: 18 rooms per housekeeper daily average 2023.

Statistic 95

Online review response rate: 92% for 5-star hotels 2023.

Statistic 96

Food & Beverage revenue per available room: $35 in 2023.

Statistic 97

Check-in time averaged 4.2 minutes with digital keys in 2023.

Statistic 98

Staff turnover rate in hotels: 45% in 2023, down from 60%.

Statistic 99

Yield management systems increased RevPAR by 7% in 2023.

Statistic 100

Spa revenue contribution: 12% of total ancillary revenue 2023.

Statistic 101

POS system uptime: 99.2% for cloud-based in 2023.

Statistic 102

Guest no-show rate: 8% average in 2023.

Statistic 103

Laundry cost per occupied room: $12 in 2023.

Statistic 104

CRM adoption: 78% of hotels, boosting repeat bookings 20%.

Statistic 105

Maintenance cost as % of revenue: 4.5% in 2023.

Statistic 106

Banquet event revenue growth: 16% YoY 2023.

Statistic 107

Digital signage improved upsell rates by 25% in 2023.

Statistic 108

Inventory turnover for F&B: 8 times per year average.

Statistic 109

OTA commission costs: 15-20% of room revenue 2023.

Statistic 110

Proptech investments in hotels: $5.2 billion in 2023.

Statistic 111

Contactless payments: 85% of transactions in 2023.

Statistic 112

Wake-up call requests down 40% due to app usage 2023.

Statistic 113

Room service orders via app: 55% in 2023.

Statistic 114

Sustainability certifications held by 42% of hotels 2023.

Statistic 115

North America hotel occupancy: 66.5% in 2023.

Statistic 116

Europe RevPAR: €110 average in 2023, strongest in Southern Europe.

Statistic 117

Asia-Pacific inbound tourism bookings up 95% YoY in 2023.

Statistic 118

Middle East hotel occupancy: 75% driven by UAE and Saudi 2023.

Statistic 119

Latin America ADR growth: 13% to $95 in 2023.

Statistic 120

Africa safari lodge bookings: 120% recovery to 2019 levels 2023.

Statistic 121

Australia hotel RevPAR: AUD 160 in 2023 post-events boom.

Statistic 122

India domestic hotel nights: 1.8 billion in 2023.

Statistic 123

Caribbean all-inclusive resorts occupancy: 82% in 2023.

Statistic 124

Canada urban hotels RevPAR: CAD 140 in 2023.

Statistic 125

Southeast Asia beach resorts: 68% occupancy 2023.

Statistic 126

Russia hotel market revenue: stable at $10 billion despite challenges 2023.

Statistic 127

Brazil event-driven bookings: 25% growth Rio/Sao Paulo 2023.

Statistic 128

Japan inbound tourists hotel stays: 25 million in 2023.

Statistic 129

South Africa business travel recovery: 85% of 2019 levels.

Statistic 130

Mexico Cancun RevPAR: $220 peak in 2023.

Statistic 131

UK London ADR: £180 during summer 2023.

Statistic 132

Turkey Antalya hotel occupancy: 90% in peak season 2023.

Statistic 133

Egypt Red Sea resorts revenue: $4 billion in 2023.

Statistic 134

Vietnam hotel supply growth: 5% to 800,000 rooms 2023.

Statistic 135

New Zealand luxury lodge ADR: NZD 850/night 2023.

Statistic 136

Dubai hotel guests: 17 million in 2023.

Statistic 137

France Paris Olympics prep boosted RevPAR 20% in 2023.

Statistic 138

Indonesia Bali villa rentals: 2 million bookings 2023.

Statistic 139

Spain Costa del Sol occupancy: 78% 2023.

Statistic 140

Thailand Phuket ADR: THB 4,500 in 2023.

Statistic 141

Morocco Marrakech cultural hotels: 15% growth 2023.

Statistic 142

Greece islands summer occupancy: 92% in 2023.

Statistic 143

U.S. Florida beach hotels RevPAR: $250 in 2023.

Statistic 144

Singapore business hotels occupancy: 82% 2023.

1/144

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Forget what you heard about the travel industry struggling—the global hotel booking engine roared back to life in 2023, generating a staggering $1.5 trillion in revenue fueled by a digital-first revolution where 72% of all bookings were made online.

Key Takeaways

In 2023, the global hotel industry generated total revenue of $1.5 trillion, marking a 15% increase from 2022 driven by post-pandemic travel recovery.
The U.S. hotel market size reached $250 billion in revenue in 2023, with luxury segment contributing 28%.
Online hotel bookings accounted for 72% of total bookings worldwide in 2023, up from 65% in 2021.
65% of global hotel bookings in 2023 were made via mobile apps.
OTAs like Booking.com captured 52% of online hotel bookings in 2023.
Direct bookings through hotel websites rose to 28% in 2023 from 22% in 2020.
Female travelers accounted for 54% of all hotel bookings in 2023.
Millennials (25-40) made 42% of leisure hotel bookings in 2023.
Solo travelers represented 28% of bookings, up 10% from 2019.
Global ADR for upper upscale hotels: $210 in Q4 2023.
Hotel labor costs rose 12% YoY to 32% of total expenses in 2023.
Energy efficiency improvements reduced utility costs by 15% in 2023 for top performers.
North America hotel occupancy: 66.5% in 2023.
Europe RevPAR: €110 average in 2023, strongest in Southern Europe.
Asia-Pacific inbound tourism bookings up 95% YoY in 2023.

The hotel industry rebounded strongly in 2023, driven by booming travel and digital bookings.

Booking Trends & Channels

65% of global hotel bookings in 2023 were made via mobile apps.
OTAs like Booking.com captured 52% of online hotel bookings in 2023.
Direct bookings through hotel websites rose to 28% in 2023 from 22% in 2020.
Last-minute bookings increased by 35% in 2023 globally.
42% of bookings in 2023 were for leisure travel vs 30% business.
Average booking lead time shortened to 22 days in 2023 from 35 days pre-pandemic.
Voice search bookings for hotels grew 18% YoY to 12% of total in 2023.
Social media direct bookings: 15% of millennials in 2023.
Package deals (hotel+flight) represented 38% of bookings in 2023.
Cancellation rates averaged 18% for hotel bookings in 2023.
Metasearch engines like Google Hotel Ads drove 25% of bookings in 2023.
55% of bookings via apps had loyalty discounts applied in 2023.
Peer-to-peer platforms like Airbnb took 8% hotel-like booking share in 2023.
Email marketing conversion for hotel bookings: 4.2% in 2023.
72% of Gen Z bookings made via TikTok/Instagram in 2023.
Corporate booking portals used in 62% of business travel in 2023.
Flash sale bookings spiked 40% during holidays 2023.
VR previews influenced 22% of bookings in 2023 pilots.
Subscription model bookings for hotels: 5% market penetration 2023.
48% of bookings included flexible date changes in 2023.
Influencer promo codes redeemed in 11% of bookings 2023.
Chatbot-initiated bookings: 28% of site traffic in 2023.
Group bookings via apps grew 30% in 2023.
67% of bookings influenced by user-generated reviews in 2023.
Pay-later options used in 35% of bookings 2023.
Multi-property bookings (chain loyalty) 52% in 2023.
31% of bookings for 2023 were spontaneous (under 7 days).
58% of travelers used multiple devices for booking process in 2023.

Booking Trends & Channels Interpretation

The hotel booking landscape in 2023 reveals a fickle, digitally-savvy traveler who demands mobile convenience and last-minute flexibility, while fiercely brand-loyal guests and bargain-hunting free agents battle it out across a sprawling ecosystem of apps, OTAs, and direct channels, all fueled by reviews, influencers, and the eternal hope of a better deal.

Consumer Demographics & Preferences

Female travelers accounted for 54% of all hotel bookings in 2023.
Millennials (25-40) made 42% of leisure hotel bookings in 2023.
Solo travelers represented 28% of bookings, up 10% from 2019.
Families with children: 35% preference for all-inclusive resorts in 2023.
62% of Gen Z prioritize sustainability in hotel choices 2023.
Business travelers average stay length: 3.2 nights in 2023.
48% of high-income earners ($100k+) book luxury hotels annually.
LGBTQ+ travelers: 12% of market, seek inclusive amenities 2023.
55% of bookings by 55+ age group focus on wellness facilities.
Urban millennials prefer hotels with co-working spaces: 67% in 2023.
41% of female business travelers book rooms with safety features.
Budget-conscious boomers: 52% choose midscale hotels 2023.
70% of parents prioritize kid-friendly amenities in bookings.
Digital nomads: 15% of bookings, average 14-night stays 2023.
59% of eco-conscious travelers pay 10% premium for green hotels.
Couples without kids: 22% market share, prefer boutique stays.
64% of international travelers from Europe seek cultural experiences.
Low-income travelers (<$50k): 38% book budget hotels exclusively.
51% of fitness enthusiasts choose hotels with gyms 2023.
Pet owners: 25% book pet-friendly hotels, up 15% YoY.
45% of remote workers select hotels with high-speed WiFi priority.
Hispanic travelers in U.S.: 18% growth in bookings 2023.
66% of adventure seekers book near outdoor activities.
Seniors (65+): 29% prefer accessible room features 2023.
53% of foodies choose hotels based on dining options.
Vegetarians/vegans: 14% require plant-based menus in bookings.
61% of luxury seekers value personalized services.
Gamers: 8% book hotels with esports lounges 2023.
49% of medical tourists prioritize proximity to clinics.
Female solo travelers: 19% increase, seek community events.

Consumer Demographics & Preferences Interpretation

The hospitality industry is no longer a one-size-fits-all business but a complex ecosystem where the decisive majority is female, millennials work from the lobby, boomers hunt for value, sustainability sells at a premium, and everyone from solo adventurers to families with pets is booking a radically personalized version of the same fundamental need—a place to stay.

Market Size & Revenue

In 2023, the global hotel industry generated total revenue of $1.5 trillion, marking a 15% increase from 2022 driven by post-pandemic travel recovery.
The U.S. hotel market size reached $250 billion in revenue in 2023, with luxury segment contributing 28%.
Online hotel bookings accounted for 72% of total bookings worldwide in 2023, up from 65% in 2021.
Asia-Pacific hotel revenue grew by 22% year-over-year in 2023 to $450 billion.
Average Daily Rate (ADR) for hotels globally averaged $140 in 2023, a 10% rise from pre-pandemic levels.
Occupancy rates in European hotels hit 72% in 2023, highest since 2019.
U.S. RevPAR increased by 8.5% to $112 in 2023.
China's domestic hotel bookings surged 45% in 2023 to 2.5 billion nights.
Luxury hotel segment global revenue: $380 billion in 2023, 18% YoY growth.
Budget hotel chains saw 12% revenue growth globally in 2023 to $210 billion.
Total Rooms Supply worldwide increased by 2.8% to 18.5 million rooms in 2023.
Hotel EBITDA margins recovered to 28% globally in 2023 from 15% in 2022.
Middle East hotel revenue doubled to $35 billion in 2023 due to tourism boom.
Independent hotels contributed 40% of total industry revenue in 2023 at $600 billion.
Franchise hotels generated $850 billion revenue in 2023, 57% market share.
Global hotel transaction volume reached $45 billion in 2023.
U.S. extended-stay hotels revenue: $28 billion in 2023, up 14%.
Boutique hotels global revenue hit $120 billion in 2023.
Worldwide hotel construction pipeline: 3,200 projects totaling 540,000 rooms as of 2023.
Latin America hotel RevPAR grew 11% to $75 in 2023.
Africa hotel market revenue: $18 billion in 2023, 20% growth.
Resort hotels saw 25% revenue increase to $320 billion globally in 2023.
Urban hotels occupancy: 68% worldwide in 2023.
Suburban hotels RevPAR: $95 in 2023, up 9%.
Global hotel profit per available room (ProfitPAR): $52 in 2023.
Managed hotels revenue share: 65% of total market in 2023.
Ownership hotels EBITDA: 25% margin in 2023.
Hotel group revenue top 10: $250 billion combined in 2023.
Projected global hotel revenue 2024: $1.7 trillion.
U.S. hotel market capex: $12 billion in 2023.

Market Size & Revenue Interpretation

Global hotel revenue roared back to a staggering $1.5 trillion, proving that while the human spirit yearns for adventure, it equally demands a good deal, a luxury suite, and the convenience of booking it all from a phone in five minutes flat.

Operational & Performance Metrics

Global ADR for upper upscale hotels: $210 in Q4 2023.
Hotel labor costs rose 12% YoY to 32% of total expenses in 2023.
Energy efficiency improvements reduced utility costs by 15% in 2023 for top performers.
Guest satisfaction score (NPS) averaged 72 for hotels in 2023.
Revenue per occupied room (TRevPOR): $180 globally 2023.
Housekeeping efficiency: 18 rooms per housekeeper daily average 2023.
Online review response rate: 92% for 5-star hotels 2023.
Food & Beverage revenue per available room: $35 in 2023.
Check-in time averaged 4.2 minutes with digital keys in 2023.
Staff turnover rate in hotels: 45% in 2023, down from 60%.
Yield management systems increased RevPAR by 7% in 2023.
Spa revenue contribution: 12% of total ancillary revenue 2023.
POS system uptime: 99.2% for cloud-based in 2023.
Guest no-show rate: 8% average in 2023.
Laundry cost per occupied room: $12 in 2023.
CRM adoption: 78% of hotels, boosting repeat bookings 20%.
Maintenance cost as % of revenue: 4.5% in 2023.
Banquet event revenue growth: 16% YoY 2023.
Digital signage improved upsell rates by 25% in 2023.
Inventory turnover for F&B: 8 times per year average.
OTA commission costs: 15-20% of room revenue 2023.
Proptech investments in hotels: $5.2 billion in 2023.
Contactless payments: 85% of transactions in 2023.
Wake-up call requests down 40% due to app usage 2023.
Room service orders via app: 55% in 2023.
Sustainability certifications held by 42% of hotels 2023.

Operational & Performance Metrics Interpretation

In a year where guests are a click away from bliss or complaint, the hotels that thrived were the ones who deftly balanced the relentless squeeze of rising labor costs with clever tech to streamline operations, boost revenue, and keep satisfaction high, all while trying to wean us off those pricey OTA commissions.

Regional & Global Insights

North America hotel occupancy: 66.5% in 2023.
Europe RevPAR: €110 average in 2023, strongest in Southern Europe.
Asia-Pacific inbound tourism bookings up 95% YoY in 2023.
Middle East hotel occupancy: 75% driven by UAE and Saudi 2023.
Latin America ADR growth: 13% to $95 in 2023.
Africa safari lodge bookings: 120% recovery to 2019 levels 2023.
Australia hotel RevPAR: AUD 160 in 2023 post-events boom.
India domestic hotel nights: 1.8 billion in 2023.
Caribbean all-inclusive resorts occupancy: 82% in 2023.
Canada urban hotels RevPAR: CAD 140 in 2023.
Southeast Asia beach resorts: 68% occupancy 2023.
Russia hotel market revenue: stable at $10 billion despite challenges 2023.
Brazil event-driven bookings: 25% growth Rio/Sao Paulo 2023.
Japan inbound tourists hotel stays: 25 million in 2023.
South Africa business travel recovery: 85% of 2019 levels.
Mexico Cancun RevPAR: $220 peak in 2023.
UK London ADR: £180 during summer 2023.
Turkey Antalya hotel occupancy: 90% in peak season 2023.
Egypt Red Sea resorts revenue: $4 billion in 2023.
Vietnam hotel supply growth: 5% to 800,000 rooms 2023.
New Zealand luxury lodge ADR: NZD 850/night 2023.
Dubai hotel guests: 17 million in 2023.
France Paris Olympics prep boosted RevPAR 20% in 2023.
Indonesia Bali villa rentals: 2 million bookings 2023.
Spain Costa del Sol occupancy: 78% 2023.
Thailand Phuket ADR: THB 4,500 in 2023.
Morocco Marrakech cultural hotels: 15% growth 2023.
Greece islands summer occupancy: 92% in 2023.
U.S. Florida beach hotels RevPAR: $250 in 2023.
Singapore business hotels occupancy: 82% 2023.

Regional & Global Insights Interpretation

The world clearly craved a sun-soaked escape, as a resurgence in global travel saw packed all-inclusive resorts, booming event-driven bookings, and luxury lodge stays, proving that even with economic whispers of caution, people are joyfully voting with their vacation days.

Sources & References

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