GITNUXREPORT 2026

Home Goods Industry Statistics

The global home goods market is steadily growing and valued at nearly eight hundred billion dollars.

Min-ji Park

Research Analyst focused on sustainability and consumer trends.

First published: Feb 13, 2026

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Statistic 1

68% of U.S. consumers aged 25-34 purchased home decor online in 2023, driving a 12% segment growth.

Statistic 2

Women account for 62% of home goods purchases in Europe, spending average €450 annually per household.

Statistic 3

45% of Gen Z buyers prioritize sustainable materials in furniture, up from 32% in 2021.

Statistic 4

Average U.S. household spends $1,200 yearly on home goods, with 28% increase post-pandemic.

Statistic 5

73% of parents with children under 18 buy kid-specific home textiles annually.

Statistic 6

Urban millennials in China spend 15% more on smart home devices than rural counterparts.

Statistic 7

52% of baby boomers prefer in-store shopping for large furniture items.

Statistic 8

Hispanic consumers in U.S. represent 19% of home goods market, growing 8% YoY.

Statistic 9

61% of high-income households ($100k+) invest in luxury home decor yearly.

Statistic 10

Remote workers increased home office furniture purchases by 40% since 2020.

Statistic 11

39% of single-person households buy multifunctional furniture.

Statistic 12

Elderly consumers (65+) allocate 22% of discretionary spend to home comfort goods.

Statistic 13

LGBTQ+ consumers 2.3x more likely to purchase colorful home accents.

Statistic 14

55% of college students invest in dorm decor, average spend $250.

Statistic 15

African American buyers favor bold patterns in textiles, 47% preference rate.

Statistic 16

Pet owners spend 18% more on home goods with pet-friendly features.

Statistic 17

67% of newlyweds purchase bedding sets within first year of marriage.

Statistic 18

Low-income families prioritize durable kitchenware, 71% selection factor.

Statistic 19

48% of eco-conscious consumers aged 18-24 avoid plastic-based decor.

Statistic 20

Veterans households spend 25% above average on storage solutions.

Statistic 21

59% of Asian American consumers prefer minimalist furniture styles.

Statistic 22

Empty nesters increase luxury home goods spend by 33% post-kids leave.

Statistic 23

42% of disabled consumers seek adaptive home fixtures.

Statistic 24

Gamers (18-34) buy 2.1x more LED lighting for setups.

Statistic 25

The global home goods market was valued at USD 789.4 billion in 2022 and is projected to reach USD 1,112.3 billion by 2030, growing at a CAGR of 4.4%.

Statistic 26

In 2023, the U.S. home furnishings market generated revenue of $152.6 billion, with a projected CAGR of 3.8% through 2028.

Statistic 27

Europe's home goods sector saw a 2.1% year-over-year growth in 2022, reaching €245 billion in total sales.

Statistic 28

The Asia-Pacific home decor market is expected to grow from $45.2 billion in 2023 to $68.7 billion by 2030 at a CAGR of 6.1%.

Statistic 29

Global smart home goods market size stood at $88.3 billion in 2022, forecasted to hit $231.6 billion by 2030 with 13.2% CAGR.

Statistic 30

U.S. residential furniture market revenue hit $128 billion in 2023, up 4.2% from previous year.

Statistic 31

China's home goods e-commerce sales reached ¥1.2 trillion in 2022, representing 35% of total retail.

Statistic 32

The global kitchenware market was valued at $52.6 billion in 2023, projected to grow at 4.8% CAGR to 2030.

Statistic 33

Indian home textiles market size estimated at $10.5 billion in FY2023, expected CAGR of 7.2% to FY2028.

Statistic 34

Latin America's home goods market grew 5.3% in 2022 to $42.8 billion.

Statistic 35

UK homewares market revenue was £12.4 billion in 2023, with 2.7% growth forecast for 2024.

Statistic 36

Global bedding market valued at $112.7 billion in 2022, CAGR 6.5% to $192.4 billion by 2030.

Statistic 37

Australian home furniture market reached AUD 8.9 billion in 2023, up 3.1% YoY.

Statistic 38

Middle East home decor market projected from $15.2 billion in 2023 to $22.1 billion by 2029 at 6.5% CAGR.

Statistic 39

Canada’s home goods sector sales totaled CAD 35.6 billion in 2022, growing 4.0% annually.

Statistic 40

Global bathware market size was $15.8 billion in 2023, expected to reach $24.3 billion by 2032 at 4.9% CAGR.

Statistic 41

South Korea home furnishings market hit KRW 25 trillion in 2023.

Statistic 42

Africa home goods market estimated at $18.4 billion in 2022, CAGR 5.8% projected.

Statistic 43

Japan’s interior goods market revenue was ¥4.5 trillion in FY2022.

Statistic 44

Global lighting fixtures market for homes valued at $32.1 billion in 2023, CAGR 5.2% to 2030.

Statistic 45

Brazil home furniture market grew to BRL 45 billion in 2023.

Statistic 46

Russia home goods retail sales reached RUB 1.8 trillion in 2022 despite economic pressures.

Statistic 47

Southeast Asia home decor market at $12.6 billion in 2023, 7.1% CAGR forecast.

Statistic 48

Turkey home textiles exports hit $2.9 billion in 2023.

Statistic 49

Global rugs and carpets market for residential use $28.4 billion in 2022.

Statistic 50

Mexico home goods market valued at $22.7 billion in 2023.

Statistic 51

Scandinavia home furnishings market $15.3 billion in 2022.

Statistic 52

Vietnam furniture market exports $15.8 billion in 2023.

Statistic 53

Global wall decor market $65.2 billion in 2023, CAGR 4.9%.

Statistic 54

U.S. millennial-driven home goods segment grew 6.2% to $45 billion in 2023.

Statistic 55

Furniture sales in sofas category reached $45.2 billion globally in 2023, up 5.1%.

Statistic 56

Kitchen appliances segment generated $92.4 billion in U.S. sales 2023.

Statistic 57

Bedding products accounted for 18% of total home textiles market at $20.3 billion.

Statistic 58

Wall art and decor sales grew 7.2% to $12.8 billion in Europe 2023.

Statistic 59

Rugs market share in floor coverings hit 42%, valued at $11.5 billion globally.

Statistic 60

Smart lighting fixtures sales surged 22% to $8.7 billion in 2023.

Statistic 61

Bathroom textiles like towels generated $6.4 billion in North America.

Statistic 62

Outdoor furniture segment reached $32.1 billion worldwide, CAGR 6.3%.

Statistic 63

Mirrors and accessories category sales $4.9 billion in U.S. 2023.

Statistic 64

Cookware market dominated by stainless steel at 38% share, $18.2 billion.

Statistic 65

Curtains and drapes revenue $15.7 billion globally in 2022.

Statistic 66

Home storage solutions market $24.6 billion, led by plastic bins at 29%.

Statistic 67

Tableware sales hit $9.3 billion in Asia-Pacific 2023.

Statistic 68

Vases and planters segment grew 8.4% to $3.2 billion.

Statistic 69

Pillows and cushions accounted for 25% of bedding, $28 billion total.

Statistic 70

Laminate flooring sales $16.8 billion in residential sector.

Statistic 71

Artificial plants market $2.1 billion, up 11% YoY.

Statistic 72

Clocks and wall decor $5.6 billion globally.

Statistic 73

Dinnerware porcelain segment 45% market share at $4.2 billion.

Statistic 74

Home fragrance products like candles $7.8 billion sales.

Statistic 75

Blinds market $12.4 billion, motorized up 15%.

Statistic 76

Mattresses sales $18.9 billion U.S., hybrid models 32% share.

Statistic 77

Picture frames $2.7 billion, digital frames rising.

Statistic 78

Bakeware silicone products 22% growth to $3.1 billion.

Statistic 79

Shelving units metal segment $9.2 billion.

Statistic 80

Throws and blankets $6.5 billion in winter sales peak.

Statistic 81

E-commerce accounted for 42% of U.S. home goods sales in 2023, totaling $64 billion.

Statistic 82

Amazon captured 38% of online home decor market share in 2023.

Statistic 83

Physical stores still dominate furniture sales at 58% globally.

Statistic 84

Wayfair's revenue from home goods hit $12.2 billion in 2023.

Statistic 85

IKEA online sales grew 21% to €5.8 billion in 2023.

Statistic 86

Home Depot home decor category sales $28.4 billion.

Statistic 87

67% of consumers use buy-online-pickup-in-store for large items.

Statistic 88

China’s Tmall platform home goods GMV ¥450 billion in 2023.

Statistic 89

Walmart+ members spend 2x more on home essentials online.

Statistic 90

Overstock.com rebranded Bed Bath & Beyond sales $1.9 billion.

Statistic 91

31% of sales via social commerce platforms like Instagram.

Statistic 92

Target's home category digital sales up 15% to $15 billion.

Statistic 93

Europe omnichannel home retail penetration 55% in 2023.

Statistic 94

JD.com home appliances sales RMB 200 billion.

Statistic 95

24% of purchases via mobile apps in home goods sector.

Statistic 96

Costco warehouse home goods sales $22 billion annually.

Statistic 97

Etsy handmade decor listings generated $2.4 billion sales.

Statistic 98

Lowe's online home improvement goods $18.7 billion.

Statistic 99

Flipkart India home essentials GMV INR 150 billion.

Statistic 100

49% consumers research online before in-store buy.

Statistic 101

Williams-Sonoma Inc. total revenue $7.8 billion from home.

Statistic 102

76% of sustainable home goods sold through specialty boutiques.

Statistic 103

Recycled material furniture grew 14% to $12.3 billion market.

Statistic 104

53% consumers willing to pay 10% premium for eco-home goods.

Statistic 105

LED bulbs replaced 82% of incandescent in new homes 2023.

Statistic 106

Bamboo textiles in bedding up 28%, $4.1 billion segment.

Statistic 107

Zero-waste packaging adopted by 41% home brands.

Statistic 108

Solar-powered outdoor lights sales +35% to $2.8 billion.

Statistic 109

Organic cotton home linens 19% market penetration.

Statistic 110

Water-saving faucets in 67% new bathroom remodels.

Statistic 111

Upcycled decor trend boosted Etsy sales 22%.

Statistic 112

Biodegradable plant pots market $1.2 billion growth.

Statistic 113

Energy Star appliances 56% of U.S. kitchen sales.

Statistic 114

FSC-certified wood in furniture 34% share.

Statistic 115

Plant-based leathers in upholstery up 47%.

Statistic 116

Low-VOC paints used in 62% interior projects.

Statistic 117

Modular furniture reduces waste by 29%, $8.5 billion market.

Statistic 118

Hemp rugs sales tripled to $450 million.

Statistic 119

AI-designed custom home goods 12% adoption rate.

Statistic 120

Recyclable plastics in storage 51% usage.

Statistic 121

Carbon-neutral shipping by 23% of online retailers.

Statistic 122

Vertical gardens in urban homes up 39%.

Statistic 123

Natural stone countertops 41% preference for sustainability.

Statistic 124

Voice-activated smart homes in 28% households, reducing energy 15%.

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With our homes becoming our sanctuaries more than ever, the global home goods market is transforming into a trillion-dollar powerhouse as it evolves to meet our new needs for comfort, technology, and sustainability.

Key Takeaways

The global home goods market was valued at USD 789.4 billion in 2022 and is projected to reach USD 1,112.3 billion by 2030, growing at a CAGR of 4.4%.
In 2023, the U.S. home furnishings market generated revenue of $152.6 billion, with a projected CAGR of 3.8% through 2028.
Europe's home goods sector saw a 2.1% year-over-year growth in 2022, reaching €245 billion in total sales.
68% of U.S. consumers aged 25-34 purchased home decor online in 2023, driving a 12% segment growth.
Women account for 62% of home goods purchases in Europe, spending average €450 annually per household.
45% of Gen Z buyers prioritize sustainable materials in furniture, up from 32% in 2021.
Furniture sales in sofas category reached $45.2 billion globally in 2023, up 5.1%.
Kitchen appliances segment generated $92.4 billion in U.S. sales 2023.
Bedding products accounted for 18% of total home textiles market at $20.3 billion.
E-commerce accounted for 42% of U.S. home goods sales in 2023, totaling $64 billion.
Amazon captured 38% of online home decor market share in 2023.
Physical stores still dominate furniture sales at 58% globally.
76% of sustainable home goods sold through specialty boutiques.
Recycled material furniture grew 14% to $12.3 billion market.
53% consumers willing to pay 10% premium for eco-home goods.

The global home goods market is steadily growing and valued at nearly eight hundred billion dollars.

Consumer Demographics & Behavior

68% of U.S. consumers aged 25-34 purchased home decor online in 2023, driving a 12% segment growth.
Women account for 62% of home goods purchases in Europe, spending average €450 annually per household.
45% of Gen Z buyers prioritize sustainable materials in furniture, up from 32% in 2021.
Average U.S. household spends $1,200 yearly on home goods, with 28% increase post-pandemic.
73% of parents with children under 18 buy kid-specific home textiles annually.
Urban millennials in China spend 15% more on smart home devices than rural counterparts.
52% of baby boomers prefer in-store shopping for large furniture items.
Hispanic consumers in U.S. represent 19% of home goods market, growing 8% YoY.
61% of high-income households ($100k+) invest in luxury home decor yearly.
Remote workers increased home office furniture purchases by 40% since 2020.
39% of single-person households buy multifunctional furniture.
Elderly consumers (65+) allocate 22% of discretionary spend to home comfort goods.
LGBTQ+ consumers 2.3x more likely to purchase colorful home accents.
55% of college students invest in dorm decor, average spend $250.
African American buyers favor bold patterns in textiles, 47% preference rate.
Pet owners spend 18% more on home goods with pet-friendly features.
67% of newlyweds purchase bedding sets within first year of marriage.
Low-income families prioritize durable kitchenware, 71% selection factor.
48% of eco-conscious consumers aged 18-24 avoid plastic-based decor.
Veterans households spend 25% above average on storage solutions.
59% of Asian American consumers prefer minimalist furniture styles.
Empty nesters increase luxury home goods spend by 33% post-kids leave.
42% of disabled consumers seek adaptive home fixtures.
Gamers (18-34) buy 2.1x more LED lighting for setups.

Consumer Demographics & Behavior Interpretation

While Millennials are busy ordering throw pillows from their phones, Gen Z is checking their sustainability cred, new parents are buying stain-resistant everything, and we've all learned that whether you're a remote worker, a new couple, or someone who just really loves their pet, our homes have become the personalized, multi-functional stages for our lives that we're all spending a small fortune to curate.

Market Size & Growth

The global home goods market was valued at USD 789.4 billion in 2022 and is projected to reach USD 1,112.3 billion by 2030, growing at a CAGR of 4.4%.
In 2023, the U.S. home furnishings market generated revenue of $152.6 billion, with a projected CAGR of 3.8% through 2028.
Europe's home goods sector saw a 2.1% year-over-year growth in 2022, reaching €245 billion in total sales.
The Asia-Pacific home decor market is expected to grow from $45.2 billion in 2023 to $68.7 billion by 2030 at a CAGR of 6.1%.
Global smart home goods market size stood at $88.3 billion in 2022, forecasted to hit $231.6 billion by 2030 with 13.2% CAGR.
U.S. residential furniture market revenue hit $128 billion in 2023, up 4.2% from previous year.
China's home goods e-commerce sales reached ¥1.2 trillion in 2022, representing 35% of total retail.
The global kitchenware market was valued at $52.6 billion in 2023, projected to grow at 4.8% CAGR to 2030.
Indian home textiles market size estimated at $10.5 billion in FY2023, expected CAGR of 7.2% to FY2028.
Latin America's home goods market grew 5.3% in 2022 to $42.8 billion.
UK homewares market revenue was £12.4 billion in 2023, with 2.7% growth forecast for 2024.
Global bedding market valued at $112.7 billion in 2022, CAGR 6.5% to $192.4 billion by 2030.
Australian home furniture market reached AUD 8.9 billion in 2023, up 3.1% YoY.
Middle East home decor market projected from $15.2 billion in 2023 to $22.1 billion by 2029 at 6.5% CAGR.
Canada’s home goods sector sales totaled CAD 35.6 billion in 2022, growing 4.0% annually.
Global bathware market size was $15.8 billion in 2023, expected to reach $24.3 billion by 2032 at 4.9% CAGR.
South Korea home furnishings market hit KRW 25 trillion in 2023.
Africa home goods market estimated at $18.4 billion in 2022, CAGR 5.8% projected.
Japan’s interior goods market revenue was ¥4.5 trillion in FY2022.
Global lighting fixtures market for homes valued at $32.1 billion in 2023, CAGR 5.2% to 2030.
Brazil home furniture market grew to BRL 45 billion in 2023.
Russia home goods retail sales reached RUB 1.8 trillion in 2022 despite economic pressures.
Southeast Asia home decor market at $12.6 billion in 2023, 7.1% CAGR forecast.
Turkey home textiles exports hit $2.9 billion in 2023.
Global rugs and carpets market for residential use $28.4 billion in 2022.
Mexico home goods market valued at $22.7 billion in 2023.
Scandinavia home furnishings market $15.3 billion in 2022.
Vietnam furniture market exports $15.8 billion in 2023.
Global wall decor market $65.2 billion in 2023, CAGR 4.9%.
U.S. millennial-driven home goods segment grew 6.2% to $45 billion in 2023.

Market Size & Growth Interpretation

As humanity’s nesting instinct proves increasingly lucrative, this relentless march toward trillion-dollar homes suggests we are less investing in shelter and more curating a global museum of our own aspirational lives.

Product & Segment Performance

Furniture sales in sofas category reached $45.2 billion globally in 2023, up 5.1%.
Kitchen appliances segment generated $92.4 billion in U.S. sales 2023.
Bedding products accounted for 18% of total home textiles market at $20.3 billion.
Wall art and decor sales grew 7.2% to $12.8 billion in Europe 2023.
Rugs market share in floor coverings hit 42%, valued at $11.5 billion globally.
Smart lighting fixtures sales surged 22% to $8.7 billion in 2023.
Bathroom textiles like towels generated $6.4 billion in North America.
Outdoor furniture segment reached $32.1 billion worldwide, CAGR 6.3%.
Mirrors and accessories category sales $4.9 billion in U.S. 2023.
Cookware market dominated by stainless steel at 38% share, $18.2 billion.
Curtains and drapes revenue $15.7 billion globally in 2022.
Home storage solutions market $24.6 billion, led by plastic bins at 29%.
Tableware sales hit $9.3 billion in Asia-Pacific 2023.
Vases and planters segment grew 8.4% to $3.2 billion.
Pillows and cushions accounted for 25% of bedding, $28 billion total.
Laminate flooring sales $16.8 billion in residential sector.
Artificial plants market $2.1 billion, up 11% YoY.
Clocks and wall decor $5.6 billion globally.
Dinnerware porcelain segment 45% market share at $4.2 billion.
Home fragrance products like candles $7.8 billion sales.
Blinds market $12.4 billion, motorized up 15%.
Mattresses sales $18.9 billion U.S., hybrid models 32% share.
Picture frames $2.7 billion, digital frames rising.
Bakeware silicone products 22% growth to $3.1 billion.
Shelving units metal segment $9.2 billion.
Throws and blankets $6.5 billion in winter sales peak.

Product & Segment Performance Interpretation

The world's living rooms, kitchens, and bedrooms are being frantically redecorated, suggesting that while people may be staying home more, their wallets are on a relentless international shopping spree for everything from serene sofas and smart lights to statement rugs and suspiciously thriving artificial plants.

Retail & Distribution Channels

E-commerce accounted for 42% of U.S. home goods sales in 2023, totaling $64 billion.
Amazon captured 38% of online home decor market share in 2023.
Physical stores still dominate furniture sales at 58% globally.
Wayfair's revenue from home goods hit $12.2 billion in 2023.
IKEA online sales grew 21% to €5.8 billion in 2023.
Home Depot home decor category sales $28.4 billion.
67% of consumers use buy-online-pickup-in-store for large items.
China’s Tmall platform home goods GMV ¥450 billion in 2023.
Walmart+ members spend 2x more on home essentials online.
Overstock.com rebranded Bed Bath & Beyond sales $1.9 billion.
31% of sales via social commerce platforms like Instagram.
Target's home category digital sales up 15% to $15 billion.
Europe omnichannel home retail penetration 55% in 2023.
JD.com home appliances sales RMB 200 billion.
24% of purchases via mobile apps in home goods sector.
Costco warehouse home goods sales $22 billion annually.
Etsy handmade decor listings generated $2.4 billion sales.
Lowe's online home improvement goods $18.7 billion.
Flipkart India home essentials GMV INR 150 billion.
49% consumers research online before in-store buy.
Williams-Sonoma Inc. total revenue $7.8 billion from home.

Retail & Distribution Channels Interpretation

While the sofa might be bought in person, it seems nearly everything else in the home is now curated, compared, and clicked on from our phones, with giants like Amazon and IKEA building vast digital showrooms while physical stores desperately cling to the large furniture pieces we still want to test in person.

Sustainability & Innovation Trends

76% of sustainable home goods sold through specialty boutiques.
Recycled material furniture grew 14% to $12.3 billion market.
53% consumers willing to pay 10% premium for eco-home goods.
LED bulbs replaced 82% of incandescent in new homes 2023.
Bamboo textiles in bedding up 28%, $4.1 billion segment.
Zero-waste packaging adopted by 41% home brands.
Solar-powered outdoor lights sales +35% to $2.8 billion.
Organic cotton home linens 19% market penetration.
Water-saving faucets in 67% new bathroom remodels.
Upcycled decor trend boosted Etsy sales 22%.
Biodegradable plant pots market $1.2 billion growth.
Energy Star appliances 56% of U.S. kitchen sales.
FSC-certified wood in furniture 34% share.
Plant-based leathers in upholstery up 47%.
Low-VOC paints used in 62% interior projects.
Modular furniture reduces waste by 29%, $8.5 billion market.
Hemp rugs sales tripled to $450 million.
AI-designed custom home goods 12% adoption rate.
Recyclable plastics in storage 51% usage.
Carbon-neutral shipping by 23% of online retailers.
Vertical gardens in urban homes up 39%.
Natural stone countertops 41% preference for sustainability.
Voice-activated smart homes in 28% households, reducing energy 15%.

Sustainability & Innovation Trends Interpretation

The statistics paint a picture of a home goods market that’s evolving from simply selling things to customers to subtly negotiating a sustainable future with them, where eco-consciousness is no longer a niche checklist but the expected, profitable, and even stylish foundation of our domestic lives.

Sources & References

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