GITNUXREPORT 2026

Healthy Snacks Industry Statistics

The healthy snacks industry is booming globally as consumer demand continues to grow.

Min-ji Park

Research Analyst focused on sustainability and consumer trends.

First published: Feb 13, 2026

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Statistic 1

PepsiCo holds 22% market share in healthy snacks globally.

Statistic 2

Mondelez International's healthy snack revenue $8.5 billion in 2023.

Statistic 3

Nestle grew healthy snacks division by 9.2% YoY to $12.1 billion.

Statistic 4

Kellanova (Kellogg) healthy brands sales $4.3 billion, 6.8% growth.

Statistic 5

General Mills' Nature Valley line: $1.9 billion revenue.

Statistic 6

Mars Inc. RXBAR acquisition boosted snacks to $3.2 billion.

Statistic 7

Kind LLC (Mars) generated $1.4 billion in nut bar sales.

Statistic 8

Quest Nutrition revenue $1.1 billion in 2023.

Statistic 9

Post Holdings' healthy snacks EBITDA margin 18.4%.

Statistic 10

Campbell Soup Co. Snyder's-Lance: $3.3 billion snacks sales.

Statistic 11

Hormel Foods Skippy brand healthy variants $450 million.

Statistic 12

Utz Brands revenue from healthier lines $1.2 billion.

Statistic 13

B&G Foods healthy acquisitions added $300 million revenue.

Statistic 14

McKee Foods Little Debbie healthy reformulations $900 million.

Statistic 15

Snyder's-Lance pretzel healthy sales 12% of total $2.8 billion.

Statistic 16

Private label healthy snacks market share 24% in US.

Statistic 17

Startups in healthy snacks raised $2.1 billion VC in 2023.

Statistic 18

Largest M&A deal: Hershey acquires Dot's Pretzels for $1.2 billion.

Statistic 19

Average profit margin for healthy snack firms 14.2%.

Statistic 20

52% of US consumers increased healthy snack purchases in 2023 due to health awareness.

Statistic 21

68% of millennials prefer plant-based healthy snacks over traditional ones.

Statistic 22

Women account for 62% of healthy snack buyers in Europe, per 2023 survey.

Statistic 23

45% of Gen Z consumers snack on healthy options 3+ times daily.

Statistic 24

71% of parents choose healthy snacks for children influenced by pediatric recommendations.

Statistic 25

Urban consumers represent 58% of healthy snacks market share in Asia-Pacific.

Statistic 26

39% of baby boomers now purchase low-sugar snacks regularly.

Statistic 27

Hispanic consumers in US over-index healthy snack consumption by 25%.

Statistic 28

55% of fitness enthusiasts buy protein snacks weekly.

Statistic 29

Low-income households increased healthy snack spending by 12% in 2023.

Statistic 30

67% of vegans prioritize organic certification in snacks.

Statistic 31

Seniors (65+) show 28% rise in functional snack purchases.

Statistic 32

49% of office workers snack healthily during work hours.

Statistic 33

Athletes consume 2.3x more sports nutrition snacks than average.

Statistic 34

61% of diabetics opt for low-GI healthy snacks daily.

Statistic 35

College students' healthy snack intake up 34% post-pandemic.

Statistic 36

73% of health-conscious shoppers read labels for clean ingredients.

Statistic 37

Remote workers buy 41% more portable healthy snacks.

Statistic 38

56% of pet owners choose pet-friendly healthy human snacks.

Statistic 39

LGBTQ+ consumers 1.5x more likely to buy vegan snacks.

Statistic 40

64% of eco-conscious buyers prefer sustainable packaged snacks.

Statistic 41

Night shift workers consume 22% more energy snacks.

Statistic 42

48% of travelers seek healthy snacks at airports.

Statistic 43

Online healthy snacks sales channel grew 28% in 2023 to $25.6 billion globally.

Statistic 44

Supermarkets hold 42% share of US healthy snacks distribution.

Statistic 45

Convenience stores saw 15% rise in healthy snack sales volume.

Statistic 46

Amazon captured 35% of online healthy snacks market in US.

Statistic 47

Health food stores account for 18% of premium snack sales.

Statistic 48

Vending machines upgraded with healthy options in 65% of offices.

Statistic 49

Direct-to-consumer snack brands grew 22% via DTC sites.

Statistic 50

Club stores like Costco: 12% YoY healthy snack growth.

Statistic 51

Drugstores increased shelf space for snacks by 20%.

Statistic 52

Airport retail healthy snacks sales up 31% post-2022.

Statistic 53

Meal kit services bundled snacks, reaching 8 million subscribers.

Statistic 54

Pop-up healthy snack shops: 450 new in urban areas.

Statistic 55

Gym vending: 40% healthy snack penetration.

Statistic 56

Farmers markets: 25% of vendors now offer packaged healthy snacks.

Statistic 57

Subscription boxes for snacks: 15 million US subscribers.

Statistic 58

Walmart's healthy snack aisle expanded 28%.

Statistic 59

Target's snack sales via app: 19% growth.

Statistic 60

Gas stations: healthy snacks now 15% of total sales.

Statistic 61

School stores/tuck shops: 55% healthy options mandate.

Statistic 62

E-commerce platforms like Instacart: 33% snack delivery surge.

Statistic 63

The global healthy snacks market was valued at USD 94.8 billion in 2023 and is projected to reach USD 152.3 billion by 2030, growing at a CAGR of 7.1%.

Statistic 64

In the US, the healthy snacks sector generated $32.4 billion in sales in 2022, marking a 5.8% increase from the previous year.

Statistic 65

Europe's healthy snacks market is expected to grow from €45.2 billion in 2023 to €68.7 billion by 2028 at a CAGR of 4.3%.

Statistic 66

The Asia-Pacific healthy snacks market size stood at $28.6 billion in 2022, anticipated to expand at 8.2% CAGR through 2030.

Statistic 67

Organic healthy snacks subcategory reached $12.1 billion globally in 2023, with 9.5% YoY growth.

Statistic 68

Plant-based snacks market valued at $11.7 billion in 2023, projected to hit $24.9 billion by 2032 at 8.8% CAGR.

Statistic 69

US savory healthy snacks sales hit $15.3 billion in 2023, up 6.2% from 2022.

Statistic 70

Global protein snacks market size was $7.9 billion in 2022, expected to grow to $13.4 billion by 2030.

Statistic 71

Healthy snacks e-commerce sales worldwide reached $18.2 billion in 2023, 12.4% growth.

Statistic 72

Latin America healthy snacks market valued at $6.4 billion in 2023, CAGR 7.8% to 2030.

Statistic 73

Functional healthy snacks segment hit $22.5 billion globally in 2023, 8.1% YoY increase.

Statistic 74

Canada healthy snacks market size $4.2 billion in 2022, projected 5.9% CAGR to 2029.

Statistic 75

Middle East & Africa healthy snacks market at $3.8 billion in 2023, 6.7% growth expected.

Statistic 76

Low-sugar snacks market globally $14.6 billion in 2023, CAGR 7.3% forecast.

Statistic 77

Australia & New Zealand healthy snacks sales $2.9 billion in 2023, 4.8% rise.

Statistic 78

Vegan snacks market reached $8.3 billion worldwide in 2022, 10.2% CAGR to 2030.

Statistic 79

Gluten-free snacks US market $4.7 billion in 2023, 7.6% growth.

Statistic 80

Keto snacks global market $2.1 billion in 2023, projected 11.4% CAGR.

Statistic 81

Nut-based healthy snacks sales $9.8 billion globally 2023.

Statistic 82

Fruit & vegetable snacks market $5.6 billion in 2022, 6.9% CAGR.

Statistic 83

Dairy-free snacks segment $6.2 billion US 2023.

Statistic 84

High-fiber snacks market $10.4 billion global 2023, 5.7% growth.

Statistic 85

Superfood snacks valued at $4.9 billion 2023.

Statistic 86

Energy-boosting snacks $7.3 billion worldwide 2022.

Statistic 87

Hydration snacks niche $1.8 billion 2023.

Statistic 88

Plant-based jerky launches increased 45% in 2023.

Statistic 89

72 new high-protein chip varieties introduced in US 2023.

Statistic 90

Seaweed snacks saw 60% flavor innovation growth.

Statistic 91

Cricket flour snacks debuted in 28 markets 2023.

Statistic 92

Probiotic yogurt bites market launched 15 SKUs Q1 2024.

Statistic 93

Mushroom-based savory snacks up 38% in formulations.

Statistic 94

Collagen-infused snack bars: 22 new products 2023.

Statistic 95

Adaptogen nut mixes gained 50+ launches globally.

Statistic 96

Fermented veggie crisps: 18 brands entered market.

Statistic 97

Electrolyte chews for snacks: 25 innovations.

Statistic 98

Quinoa puffs varieties tripled since 2020.

Statistic 99

Algae oil fortified snacks: 12 launches.

Statistic 100

Bone broth snack sticks: 9 new flavors.

Statistic 101

Jackfruit chips expanded to 40 countries.

Statistic 102

Hemp seed clusters: 30+ SKUs 2023.

Statistic 103

Turmeric latte bites: emerging with 14 products.

Statistic 104

Kefir crisps prototyped by 5 major firms.

Statistic 105

Sorghum pops: 20 flavor variants launched.

Statistic 106

Moringa energy balls: 17 brands.

Statistic 107

Beetroot jerky: 11 savory options.

Statistic 108

Chia pudding cups: 25 portable innovations.

1/108

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Fueled by a global craving for better nutrition and convenience, the healthy snacks industry, now worth over $90 billion, is fundamentally reshaping how we eat between meals.

Key Takeaways

The global healthy snacks market was valued at USD 94.8 billion in 2023 and is projected to reach USD 152.3 billion by 2030, growing at a CAGR of 7.1%.
In the US, the healthy snacks sector generated $32.4 billion in sales in 2022, marking a 5.8% increase from the previous year.
Europe's healthy snacks market is expected to grow from €45.2 billion in 2023 to €68.7 billion by 2028 at a CAGR of 4.3%.
52% of US consumers increased healthy snack purchases in 2023 due to health awareness.
68% of millennials prefer plant-based healthy snacks over traditional ones.
Women account for 62% of healthy snack buyers in Europe, per 2023 survey.
Plant-based jerky launches increased 45% in 2023.
72 new high-protein chip varieties introduced in US 2023.
Seaweed snacks saw 60% flavor innovation growth.
Online healthy snacks sales channel grew 28% in 2023 to $25.6 billion globally.
Supermarkets hold 42% share of US healthy snacks distribution.
Convenience stores saw 15% rise in healthy snack sales volume.
PepsiCo holds 22% market share in healthy snacks globally.
Mondelez International's healthy snack revenue $8.5 billion in 2023.
Nestle grew healthy snacks division by 9.2% YoY to $12.1 billion.

The healthy snacks industry is booming globally as consumer demand continues to grow.

Competitive & Financial Metrics

PepsiCo holds 22% market share in healthy snacks globally.
Mondelez International's healthy snack revenue $8.5 billion in 2023.
Nestle grew healthy snacks division by 9.2% YoY to $12.1 billion.
Kellanova (Kellogg) healthy brands sales $4.3 billion, 6.8% growth.
General Mills' Nature Valley line: $1.9 billion revenue.
Mars Inc. RXBAR acquisition boosted snacks to $3.2 billion.
Kind LLC (Mars) generated $1.4 billion in nut bar sales.
Quest Nutrition revenue $1.1 billion in 2023.
Post Holdings' healthy snacks EBITDA margin 18.4%.
Campbell Soup Co. Snyder's-Lance: $3.3 billion snacks sales.
Hormel Foods Skippy brand healthy variants $450 million.
Utz Brands revenue from healthier lines $1.2 billion.
B&G Foods healthy acquisitions added $300 million revenue.
McKee Foods Little Debbie healthy reformulations $900 million.
Snyder's-Lance pretzel healthy sales 12% of total $2.8 billion.
Private label healthy snacks market share 24% in US.
Startups in healthy snacks raised $2.1 billion VC in 2023.
Largest M&A deal: Hershey acquires Dot's Pretzels for $1.2 billion.
Average profit margin for healthy snack firms 14.2%.

Competitive & Financial Metrics Interpretation

PepsiCo’s global lead is nibbled at from all sides by giants chasing hefty margins and startups fueled by venture capital, proving that in the race for your waistline, everyone wants a piece of the (profitable, reformulated) snack cake.

Consumer Demographics & Behavior

52% of US consumers increased healthy snack purchases in 2023 due to health awareness.
68% of millennials prefer plant-based healthy snacks over traditional ones.
Women account for 62% of healthy snack buyers in Europe, per 2023 survey.
45% of Gen Z consumers snack on healthy options 3+ times daily.
71% of parents choose healthy snacks for children influenced by pediatric recommendations.
Urban consumers represent 58% of healthy snacks market share in Asia-Pacific.
39% of baby boomers now purchase low-sugar snacks regularly.
Hispanic consumers in US over-index healthy snack consumption by 25%.
55% of fitness enthusiasts buy protein snacks weekly.
Low-income households increased healthy snack spending by 12% in 2023.
67% of vegans prioritize organic certification in snacks.
Seniors (65+) show 28% rise in functional snack purchases.
49% of office workers snack healthily during work hours.
Athletes consume 2.3x more sports nutrition snacks than average.
61% of diabetics opt for low-GI healthy snacks daily.
College students' healthy snack intake up 34% post-pandemic.
73% of health-conscious shoppers read labels for clean ingredients.
Remote workers buy 41% more portable healthy snacks.
56% of pet owners choose pet-friendly healthy human snacks.
LGBTQ+ consumers 1.5x more likely to buy vegan snacks.
64% of eco-conscious buyers prefer sustainable packaged snacks.
Night shift workers consume 22% more energy snacks.
48% of travelers seek healthy snacks at airports.

Consumer Demographics & Behavior Interpretation

It seems the collective global snack drawer is undergoing a conscientious makeover, as everyone from label-reading urbanites and protein-packing athletes to budget-conscious families and pet-sharing owners are increasingly nibbling their way toward better health, one deliberate purchase at a time.

Distribution & Sales Channels

Online healthy snacks sales channel grew 28% in 2023 to $25.6 billion globally.
Supermarkets hold 42% share of US healthy snacks distribution.
Convenience stores saw 15% rise in healthy snack sales volume.
Amazon captured 35% of online healthy snacks market in US.
Health food stores account for 18% of premium snack sales.
Vending machines upgraded with healthy options in 65% of offices.
Direct-to-consumer snack brands grew 22% via DTC sites.
Club stores like Costco: 12% YoY healthy snack growth.
Drugstores increased shelf space for snacks by 20%.
Airport retail healthy snacks sales up 31% post-2022.
Meal kit services bundled snacks, reaching 8 million subscribers.
Pop-up healthy snack shops: 450 new in urban areas.
Gym vending: 40% healthy snack penetration.
Farmers markets: 25% of vendors now offer packaged healthy snacks.
Subscription boxes for snacks: 15 million US subscribers.
Walmart's healthy snack aisle expanded 28%.
Target's snack sales via app: 19% growth.
Gas stations: healthy snacks now 15% of total sales.
School stores/tuck shops: 55% healthy options mandate.
E-commerce platforms like Instacart: 33% snack delivery surge.

Distribution & Sales Channels Interpretation

The statistics reveal a voracious and omnivorous hunger for healthy snacks, proving that the modern consumer will hunt for a better chip in every conceivable corner of the world, from the depths of an Amazon algorithm to the fluorescent glow of a gas station mini-mart.

Market Size & Growth

The global healthy snacks market was valued at USD 94.8 billion in 2023 and is projected to reach USD 152.3 billion by 2030, growing at a CAGR of 7.1%.
In the US, the healthy snacks sector generated $32.4 billion in sales in 2022, marking a 5.8% increase from the previous year.
Europe's healthy snacks market is expected to grow from €45.2 billion in 2023 to €68.7 billion by 2028 at a CAGR of 4.3%.
The Asia-Pacific healthy snacks market size stood at $28.6 billion in 2022, anticipated to expand at 8.2% CAGR through 2030.
Organic healthy snacks subcategory reached $12.1 billion globally in 2023, with 9.5% YoY growth.
Plant-based snacks market valued at $11.7 billion in 2023, projected to hit $24.9 billion by 2032 at 8.8% CAGR.
US savory healthy snacks sales hit $15.3 billion in 2023, up 6.2% from 2022.
Global protein snacks market size was $7.9 billion in 2022, expected to grow to $13.4 billion by 2030.
Healthy snacks e-commerce sales worldwide reached $18.2 billion in 2023, 12.4% growth.
Latin America healthy snacks market valued at $6.4 billion in 2023, CAGR 7.8% to 2030.
Functional healthy snacks segment hit $22.5 billion globally in 2023, 8.1% YoY increase.
Canada healthy snacks market size $4.2 billion in 2022, projected 5.9% CAGR to 2029.
Middle East & Africa healthy snacks market at $3.8 billion in 2023, 6.7% growth expected.
Low-sugar snacks market globally $14.6 billion in 2023, CAGR 7.3% forecast.
Australia & New Zealand healthy snacks sales $2.9 billion in 2023, 4.8% rise.
Vegan snacks market reached $8.3 billion worldwide in 2022, 10.2% CAGR to 2030.
Gluten-free snacks US market $4.7 billion in 2023, 7.6% growth.
Keto snacks global market $2.1 billion in 2023, projected 11.4% CAGR.
Nut-based healthy snacks sales $9.8 billion globally 2023.
Fruit & vegetable snacks market $5.6 billion in 2022, 6.9% CAGR.
Dairy-free snacks segment $6.2 billion US 2023.
High-fiber snacks market $10.4 billion global 2023, 5.7% growth.
Superfood snacks valued at $4.9 billion 2023.
Energy-boosting snacks $7.3 billion worldwide 2022.
Hydration snacks niche $1.8 billion 2023.

Market Size & Growth Interpretation

The collective global conscience is clearly attempting to assuage its guilt over modern life by spending a projected $152 billion by 2030 on snacks that promise to be healthy, organic, plant-based, protein-packed, low-sugar, gluten-free, keto-friendly, and functionally superior, proving that while we may be too busy to cook, we are never too busy to snack virtuously.

Product Innovation & Types

Plant-based jerky launches increased 45% in 2023.
72 new high-protein chip varieties introduced in US 2023.
Seaweed snacks saw 60% flavor innovation growth.
Cricket flour snacks debuted in 28 markets 2023.
Probiotic yogurt bites market launched 15 SKUs Q1 2024.
Mushroom-based savory snacks up 38% in formulations.
Collagen-infused snack bars: 22 new products 2023.
Adaptogen nut mixes gained 50+ launches globally.
Fermented veggie crisps: 18 brands entered market.
Electrolyte chews for snacks: 25 innovations.
Quinoa puffs varieties tripled since 2020.
Algae oil fortified snacks: 12 launches.
Bone broth snack sticks: 9 new flavors.
Jackfruit chips expanded to 40 countries.
Hemp seed clusters: 30+ SKUs 2023.
Turmeric latte bites: emerging with 14 products.
Kefir crisps prototyped by 5 major firms.
Sorghum pops: 20 flavor variants launched.
Moringa energy balls: 17 brands.
Beetroot jerky: 11 savory options.
Chia pudding cups: 25 portable innovations.

Product Innovation & Types Interpretation

The snack aisle has become a frontier of biohacking, where consumers are no longer just eating but strategically fueling with protein-packed insects, stress-busting adaptogens, and gut-friendly ferments in a crunch-worthy arms race.

Sources & References

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