From reaching a staggering $5.6 trillion globally to seeing 81% of consumers crave personalized recommendations, the health and wellness industry is exploding far beyond gym memberships and green juice, reshaping everything from our travel plans and real estate to our mental health routines and purchasing habits.
Key Takeaways
- The global wellness economy reached $5.6 trillion in 2022, growing at 12% annually since 2019
- Wellness market in the US generated $1.8 trillion in 2022, representing 32% of the global total
- Personalized nutrition segment expected to grow from $14.5 billion in 2022 to $37.3 billion by 2030 at CAGR 12.6%
- 74% of US consumers prioritize wellness in purchasing decisions as of 2023
- 42% of global consumers increased wellness spending post-COVID, per 2023 McKinsey survey
- Millennials spend 23% more on wellness products than Boomers, according to 2022 GWI data
- Global fitness and gym memberships reached 184 million in 2023
- Protein supplements market valued at $24.5 billion globally in 2023
- Wearable fitness trackers shipments hit 171 million units in 2023, IDC data
- Global mental health apps market $5.2 billion in 2023
- Meditation app downloads reached 105 million in 2023
- 1 in 5 US adults experienced mental illness in 2022, NIMH data
- Global spa economy $124 billion in 2022
- Medical spa market $18.5 billion US in 2023, projected $49 billion by 2030
- Organic skincare market $11.7 billion globally 2023
The global wellness industry is booming with personalized and digital health leading growth.
Consumer Trends
- 74% of US consumers prioritize wellness in purchasing decisions as of 2023
- 42% of global consumers increased wellness spending post-COVID, per 2023 McKinsey survey
- Millennials spend 23% more on wellness products than Boomers, according to 2022 GWI data
- 81% of consumers want more personalized wellness recommendations, NielsenIQ 2023 report
- Women account for 60% of wellness product purchases globally in 2023
- 65% of Gen Z uses wellness apps daily, up from 45% in 2020, App Annie 2023
- 50% of consumers willing to pay premium for sustainable wellness products, Mintel 2023
- Average American spends 9.6 hours weekly on wellness activities in 2023
- 70% of Europeans prioritize mental wellness over physical in 2023 surveys
- 28% increase in home wellness routines since 2020, GWI 2023
- 55% of high-income consumers invest in preventive wellness, BCG 2023
- Plant-based wellness foods consumption up 27% among US adults 2022-2023
- 63% of parents prioritize children's wellness products, Kantar 2023
- Subscription-based wellness services grew 35% in user base 2022-2023
- 48% of US consumers bought functional foods for wellness in 2023
- 67% of global consumers seek stress-relief products, 2023 IRI data
- Boomers wellness spend up 15% post-pandemic
- 76% of consumers read wellness labels carefully, 2023 Label Insight
- Urban consumers 2x more likely to use wellness trackers
- 59% of parents use wellness apps for family health, 2023
- Vegan wellness diets adopted by 12% globally 2023
- Sleep aids purchases up 36% among 25-34 age group
- 82% prefer wellness brands with purpose, 2023 Edelman
Consumer Trends Interpretation
The wellness industry has graduated from a niche interest to a ubiquitous, data-driven lifestyle where everyone from stressed Gen Z to spendy Boomers is trying to buy their way to a better self, but they want it personalized, sustainable, and delivered on a subscription.
Fitness and Nutrition
- Global fitness and gym memberships reached 184 million in 2023
- Protein supplements market valued at $24.5 billion globally in 2023
- Wearable fitness trackers shipments hit 171 million units in 2023, IDC data
- Functional beverages market size $158.1 billion in 2023, projected to $463 billion by 2032
- Yoga participation in US: 34.4 million adults in 2022
- Sports nutrition market to grow from $45.2 billion in 2023 to $81.3 billion by 2030
- Home fitness equipment market $12.5 billion in 2023 US
- Meal kit delivery services for nutrition reached $11.6 billion globally 2023
- Probiotics market size $84.2 billion in 2023, CAGR 8.2% to 2030
- Running participation: 50.3 million US adults in 2022
- Vitamin D supplements sales up 42% since 2020
- Plant-based protein market $13.4 billion in 2023
- HIIT workouts popularity: 25% of gym-goers prefer, 2023 survey
- Gym class bookings via apps up 50% 2023
- Collagen supplements market $5.8 billion 2023
- Cycling participation 21 million US adults 2022
- Gut health products sales $53 billion globally 2023
- Pickleball players reached 36.5 million in US 2023
- Omega-3 supplements market $3.5 billion 2023
- Virtual fitness classes revenue $30 billion 2023
- Keto diet followers 12% of US adults 2023
- Resistance training 40% of fitness routines 2023
- Hydration supplements market $2.1 billion 2023
Fitness and Nutrition Interpretation
We’ve built a sprawling, multi-billion dollar ecosystem of gadgets, supplements, and boutique classes dedicated to a singular goal: convincing our bodies to forgive us for our modern lifestyles.
Market Size and Growth
- The global wellness economy reached $5.6 trillion in 2022, growing at 12% annually since 2019
- Wellness market in the US generated $1.8 trillion in 2022, representing 32% of the global total
- Personalized nutrition segment expected to grow from $14.5 billion in 2022 to $37.3 billion by 2030 at CAGR 12.6%
- Global fitness app market valued at $4.4 billion in 2023, projected to reach $15.4 billion by 2030
- Wellness tourism market size was $814 billion in 2022, expected to hit $1.3 trillion by 2027
- US wellness spending per capita was $5,909 in 2022, up from $4,887 in 2019
- Global sleep economy valued at $432 billion in 2022, growing 6-8% annually
- Beauty and personal care wellness market hit $511 billion globally in 2022
- Corporate wellness market projected to grow from $67.5 billion in 2023 to $127.7 billion by 2032 at CAGR 7.2%
- Global weight loss market size was $224.9 billion in 2023, expected to reach $881.6 billion by 2033
- Wellness real estate market valued at $477 billion in 2022
- The global wellness economy reached $5.6 trillion in 2022, representing 6.3% of global GDP
- Wellness market projected to grow to $8.5 trillion by 2027 at 9.9% CAGR
- Preventive health solutions market $285 billion in 2023
- Digital wellness market $104 billion in 2023, CAGR 28.8% to 2030
- Europe wellness market $1.3 trillion in 2022
- Asia-Pacific wellness growth at 14% annually 2019-2022
Market Size and Growth Interpretation
The world is now frantically spending $5.6 trillion to prove we're not slowly dying.
Mental Health and Mindfulness
- Global mental health apps market $5.2 billion in 2023
- Meditation app downloads reached 105 million in 2023
- 1 in 5 US adults experienced mental illness in 2022, NIMH data
- Corporate mindfulness programs adopted by 58% of Fortune 500 companies in 2023
- Global mindfulness market projected to $9 billion by 2027 from $2.6 billion in 2022
- Burnout rates: 77% of employees in 2023, Gallup survey
- Therapy usage via telehealth up 300% since 2019
- Breathwork apps users grew 45% in 2023
- Anxiety disorders affect 301 million people globally in 2023, WHO
- Journaling apps market $1.2 billion in 2023
- Gratitude practice daily by 40% of wellness enthusiasts, 2023 survey
- Digital detox retreats bookings up 60% in 2023
- Depression affects 280 million people worldwide 2023, WHO
- Headspace app 70 million downloads lifetime 2023
- Workplace wellness for mental health: 94% employee demand 2023
- ASMR content views 2.5 million daily on YouTube 2023
- Biofeedback devices market $2.4 billion 2023
- 41% of adults sought mental health support 2023 US
- Sound bath sessions bookings up 70% 2023
- Neurofeedback therapy clinics grew 25% 2022-2023
- Positive affirmations apps users 15 million 2023
- Resilience training programs in 62% schools 2023
Mental Health and Mindfulness Interpretation
The irony is palpable as we've built a booming nine-billion-dollar serenity industry to combat a global mental health crisis that our own burnout culture and digital deluge helped create.
Spa and Beauty Wellness
- Global spa economy $124 billion in 2022
- Medical spa market $18.5 billion US in 2023, projected $49 billion by 2030
- Organic skincare market $11.7 billion globally 2023
- Wellness retreats attendance: 178 million trips in 2022
- Anti-aging cosmetics market $62.7 billion in 2023
- Thermal/mineral springs spa visits 1.2 billion globally 2022
- CBD beauty products sales $1.5 billion in 2023 US
- Massage therapy industry $19.4 billion US 2023
- Clean beauty market $22 billion globally 2023
- Ayurvedic spa services grew 15% annually, Asia-Pacific 2023
- Hair wellness products market $102 billion 2023
- Global wellness tourism generated $814 billion revenue in 2022
- Onsen/hot springs wellness visits 500 million Asia 2022
- Microneedling treatments up 55% 2023 US
- Natural hair care market $12.5 billion 2023
- Sauna market $4.2 billion globally 2023
- Facial wellness devices $8.7 billion 2023
- Aromatherapy market $2.8 billion 2023, CAGR 11.4%
- Body contouring treatments 15 million annually global 2023
- Wellness hotels 25% increase bookings 2023
- Peptide skincare products sales doubled 2022-2023
Spa and Beauty Wellness Interpretation
We are collectively spending a fortune to look and feel better, proving that the modern human's quest for wellness has become a trillion-dollar game of fighting time, stress, and our own reflections with every tool from ancient springs to futuristic needles.
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