GITNUXREPORT 2026

Health And Fitness Industry Statistics

The fitness industry is booming with significant growth in revenue and membership worldwide.

Rajesh Patel

Rajesh Patel

Team Lead & Senior Researcher with over 15 years of experience in market research and data analytics.

First published: Feb 13, 2026

Our Commitment to Accuracy

Rigorous fact-checking · Reputable sources · Regular updatesLearn more

Key Statistics

Statistic 1

Millennial women represent 28% of all gym memberships globally.

Statistic 2

65% of Gen Z consumers prioritize mental health in fitness choices 2023.

Statistic 3

Hispanic Americans show 42% gym participation rate vs. 35% average.

Statistic 4

52% of fitness consumers aged 35-54 are female.

Statistic 5

Urban dwellers 2.5x more likely to have gym memberships than rural.

Statistic 6

71% of high-income earners ($100k+) maintain regular fitness routines.

Statistic 7

Baby boomers (55+) increased fitness spending by 30% since 2020.

Statistic 8

48% of male gym-goers focus on strength training vs. 32% females.

Statistic 9

Asian Americans have highest yoga participation at 29%.

Statistic 10

59% of parents with children under 18 prioritize family fitness activities.

Statistic 11

LGBTQ+ individuals 1.8x more likely to use boutique studios.

Statistic 12

44% of consumers aged 25-34 canceled memberships during inflation 2023.

Statistic 13

African Americans show 25% HIIT class preference over average 18%.

Statistic 14

67% of college students engage in campus fitness programs.

Statistic 15

Females aged 18-24 doubled spin class attendance since 2019.

Statistic 16

55% of remote workers increased home fitness participation.

Statistic 17

Veterans 40% more likely to join functional fitness groups.

Statistic 18

62% of eco-conscious consumers prefer sustainable gym brands.

Statistic 19

Single adults 1.4x more gym-active than married counterparts.

Statistic 20

49% of diabetics incorporate fitness tracking into daily routines.

Statistic 21

Males 45+ favor outdoor fitness 38% vs. indoor 22%.

Statistic 22

70% of tech-savvy millennials use AI fitness coaches.

Statistic 23

Low-income groups show 15% rise in free community fitness use.

Statistic 24

56% of new moms join postpartum fitness classes within 6 months.

Statistic 25

Gamers aged 18-24 spend 2x more on fitness apps.

Statistic 26

61% of executives use corporate wellness for stress relief.

Statistic 27

Hispanic millennials 50% prefer group classes for social aspects.

Statistic 28

53% of retirees experiment with new fitness modalities yearly.

Statistic 29

Women over 50 represent 22% growth in strength training.

Statistic 30

AI-powered wearables adopted by 75% of fitness enthusiasts under 30.

Statistic 31

Smart fitness mirrors market grew 45% YoY to $1.2 billion in 2023.

Statistic 32

VR fitness experiences used by 28% of home gym owners in 2023.

Statistic 33

EMG-based muscle monitoring devices saw 60% adoption in pro gyms.

Statistic 34

Connected cardio equipment in 72% of new U.S. gyms 2023.

Statistic 35

AI personalization algorithms improved workout adherence by 37%.

Statistic 36

Biofeedback wearables market hit $2.1 billion, up 22%.

Statistic 37

Gamified fitness apps retained 41% more users than traditional.

Statistic 38

5G-enabled remote coaching platforms grew to 15 million users.

Statistic 39

Cryo-compression recovery devices in 55% of elite facilities.

Statistic 40

Blockchain-based fitness token economies rewarded 10 million users.

Statistic 41

AR glasses for form correction piloted in 200 gyms.

Statistic 42

Sleep-tracking integration in fitness bands reached 85% market share.

Statistic 43

Robotic personal trainers tested in 50 Asian gyms.

Statistic 44

NFC smart locks reduced gym no-shows by 25%.

Statistic 45

Metaverse fitness events drew 5 million avatars monthly.

Statistic 46

ECG wearables detected 92% of arrhythmia risks in athletes.

Statistic 47

Haptic feedback suits enhanced proprioception training by 30%.

Statistic 48

Cloud AI analytics platforms used by 68% of chain gyms.

Statistic 49

Exoskeleton-assisted training for rehab grew 50% adoption.

Statistic 50

Voice-activated workout selectors in 40% smart home gyms.

Statistic 51

NFT digital collectibles for workout achievements sold $50M.

Statistic 52

Ultrasound body comp scanners precise to 1% body fat.

Statistic 53

Drone-monitored outdoor classes in 100 parks worldwide.

Statistic 54

Neural interface prototypes for thought-controlled reps.

Statistic 55

Sustainable e-ink gym displays reduced energy 70%.

Statistic 56

Quantum sensors for VO2 max improved accuracy 15%.

Statistic 57

Fitness regular participation reduces all-cause mortality by 30-35%.

Statistic 58

Gym members show 25% lower healthcare costs annually.

Statistic 59

Exercise prevents 5 million deaths yearly worldwide per WHO.

Statistic 60

Fitness industry contributes $650 billion to global GDP indirectly.

Statistic 61

Strength training reduces depression risk by 23% in adults.

Statistic 62

Corporate wellness ROI averages $3.27 per $1 invested.

Statistic 63

HIIT workouts improve insulin sensitivity by 28% in 12 weeks.

Statistic 64

Regular yoga lowers blood pressure by 5-10 mmHg systolic.

Statistic 65

Fitness trackers boost activity levels by 1,200 steps daily.

Statistic 66

Wellness spending saves U.S. $1.2 trillion in healthcare yearly.

Statistic 67

Cardio exercise cuts cardiovascular disease risk by 35%.

Statistic 68

Group fitness reduces loneliness by 20% in seniors.

Statistic 69

Physical activity adds 3.5 years to life expectancy.

Statistic 70

Fitness interventions save employers $1,500 per employee annually.

Statistic 71

Resistance training increases bone density by 1-3% yearly.

Statistic 72

Mind-body practices lower anxiety scores by 0.5 SD.

Statistic 73

Active commuting reduces obesity risk by 13%.

Statistic 74

Wellness tourism improves sleep quality for 78% participants.

Statistic 75

Fitness apps reduce BMI by 1.2 points in 6 months.

Statistic 76

Exercise therapy halves chronic pain incidence.

Statistic 77

Global inactivity costs $67.5 billion in medical expenses yearly.

Statistic 78

Pilates improves core strength 24% in 8 weeks.

Statistic 79

Community fitness programs cut diabetes prevalence 15%.

Statistic 80

Recovery practices enhance performance 12% next session.

Statistic 81

Wellness coaching boosts adherence 2.5x.

Statistic 82

Tai Chi reduces falls by 43% in elderly.

Statistic 83

Fitness industry jobs number 15 million globally, economic multiplier 2.5.

Statistic 84

VO2 max training extends healthy lifespan 5 years.

Statistic 85

The global fitness and health club market size was valued at USD 104.05 billion in 2023 and is projected to grow to USD 202.78 billion by 2030 at a CAGR of 10.1%.

Statistic 86

In 2022, the U.S. health club industry revenue reached $35.2 billion, marking a 25% increase from 2021.

Statistic 87

North America dominated the fitness services market with a 37.5% share in 2023, driven by high gym penetration and wellness awareness.

Statistic 88

The boutique fitness studios segment is expected to grow at a CAGR of 12.5% from 2024 to 2030 due to personalized training demand.

Statistic 89

Global gym management software market revenue hit $1.8 billion in 2023, fueled by digital transformation post-COVID.

Statistic 90

Europe fitness club market generated €28.5 billion in 2022, with Germany leading at €5.2 billion.

Statistic 91

Corporate wellness programs market size reached $62.6 billion in 2023, projected to $99.4 billion by 2030.

Statistic 92

Wearable fitness technology market was valued at $62.72 billion in 2022, growing at 18.5% CAGR.

Statistic 93

Asia-Pacific fitness equipment market size stood at $5.6 billion in 2023, with China contributing 45%.

Statistic 94

U.S. fitness app market revenue was $1.12 billion in 2023, expected to reach $2.5 billion by 2028.

Statistic 95

Global virtual fitness market expanded to $16.4 billion in 2022, with 22% YoY growth.

Statistic 96

Latin America health club revenue totaled $4.2 billion in 2022, up 15% from pre-pandemic levels.

Statistic 97

Premium fitness club segment revenue grew 18% in 2023 to $12.5 billion globally.

Statistic 98

Home fitness equipment market reached $12.5 billion in 2023, driven by hybrid workout trends.

Statistic 99

Middle East & Africa fitness market valued at $2.8 billion in 2023, CAGR 9.2% forecasted.

Statistic 100

Digital fitness & wellness market hit $27.9 billion in 2023, with subscription models leading.

Statistic 101

U.S. personal training services revenue was $13.8 billion in 2022.

Statistic 102

Global wellness tourism market size was $814 billion in 2023, fitness retreats contributing 15%.

Statistic 103

Fitness franchising market in U.S. generated $4.1 billion in 2023.

Statistic 104

E-sports fitness integration market emerging at $500 million in 2023.

Statistic 105

Global sports nutrition market valued at $44.5 billion in 2023.

Statistic 106

Yoga studio market revenue reached $9.2 billion globally in 2022.

Statistic 107

Peloton-like connected fitness revenue $4.2 billion in 2023 despite challenges.

Statistic 108

Functional fitness market size $12.3 billion in 2023, CAGR 7.8%.

Statistic 109

Senior fitness programs market $8.7 billion in 2023.

Statistic 110

Cryotherapy fitness market $4.5 billion in 2023.

Statistic 111

Group fitness class revenue globally $15.6 billion in 2022.

Statistic 112

Fitness influencers sponsorship market $2.1 billion in 2023.

Statistic 113

Recovery tech market in fitness $3.4 billion 2023.

Statistic 114

Mind-body fitness market $11.2 billion in 2023.

Statistic 115

Worldwide gym memberships surpassed 184 million in 2022, recovering to 96% of pre-pandemic levels.

Statistic 116

U.S. health club memberships totaled 64.2 million in 2022, up 14% from 2021.

Statistic 117

21.2% of U.S. population aged 6+ participated in sports/fitness activities daily in 2022.

Statistic 118

Europe had 68.9 million gym members in 2022, penetration rate of 12.5%.

Statistic 119

Women accounted for 52% of global gym memberships in 2023.

Statistic 120

Average gym membership retention rate stood at 68% in U.S. clubs in 2023.

Statistic 121

58% of U.S. adults have a gym membership or home gym equipment in 2023.

Statistic 122

Brazil gym penetration rate reached 3.2% with 7 million members in 2022.

Statistic 123

45% of gym members attend 3+ times per week globally in 2023.

Statistic 124

Corporate gym memberships grew 28% in 2023 to 15 million globally.

Statistic 125

Gen Z gym participation rate hit 36% in U.S. 2023 surveys.

Statistic 126

72% of fitness app users are active monthly subscribers in 2023.

Statistic 127

Australia had 6.8 million gym members in 2022, 27% of adult population.

Statistic 128

Hybrid membership models adopted by 65% of gyms, boosting retention by 20%.

Statistic 129

31% of global population engages in regular physical activity per WHO 2022 data.

Statistic 130

U.S. boutique studio memberships reached 12.4 million in 2023.

Statistic 131

40% increase in senior (65+) gym memberships post-2020 in Europe.

Statistic 132

Virtual fitness class participation averaged 4.2 sessions per week per user in 2023.

Statistic 133

55% of U.S. gym dropouts cite lack of motivation, per 2023 surveys.

Statistic 134

India gym memberships doubled to 4.5 million between 2019-2023.

Statistic 135

67% of members prefer flexible month-to-month contracts in 2023.

Statistic 136

CrossFit affiliates reported 1.2 million members worldwide in 2023.

Statistic 137

25% of gym members also use home fitness apps concurrently.

Statistic 138

Canada gym membership penetration at 22% of adults in 2023.

Statistic 139

48% of fitness participants joined post-pandemic for mental health.

Statistic 140

U.S. yoga practitioners numbered 36 million in 2023.

Statistic 141

62% of gym members aged 18-34 visit 4+ times weekly.

Statistic 142

Global online fitness community memberships exceeded 100 million in 2023.

Statistic 143

38% of U.S. adults belong to at least one fitness category community.

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Forget counting steps; start counting billions, because the health and fitness industry, now valued at over a hundred billion dollars, is transforming how we move and live around the globe.

Key Takeaways

  • The global fitness and health club market size was valued at USD 104.05 billion in 2023 and is projected to grow to USD 202.78 billion by 2030 at a CAGR of 10.1%.
  • In 2022, the U.S. health club industry revenue reached $35.2 billion, marking a 25% increase from 2021.
  • North America dominated the fitness services market with a 37.5% share in 2023, driven by high gym penetration and wellness awareness.
  • Worldwide gym memberships surpassed 184 million in 2022, recovering to 96% of pre-pandemic levels.
  • U.S. health club memberships totaled 64.2 million in 2022, up 14% from 2021.
  • 21.2% of U.S. population aged 6+ participated in sports/fitness activities daily in 2022.
  • Millennial women represent 28% of all gym memberships globally.
  • 65% of Gen Z consumers prioritize mental health in fitness choices 2023.
  • Hispanic Americans show 42% gym participation rate vs. 35% average.
  • AI-powered wearables adopted by 75% of fitness enthusiasts under 30.
  • Smart fitness mirrors market grew 45% YoY to $1.2 billion in 2023.
  • VR fitness experiences used by 28% of home gym owners in 2023.
  • Fitness regular participation reduces all-cause mortality by 30-35%.
  • Gym members show 25% lower healthcare costs annually.
  • Exercise prevents 5 million deaths yearly worldwide per WHO.

The fitness industry is booming with significant growth in revenue and membership worldwide.

Consumer Demographics and Behavior

  • Millennial women represent 28% of all gym memberships globally.
  • 65% of Gen Z consumers prioritize mental health in fitness choices 2023.
  • Hispanic Americans show 42% gym participation rate vs. 35% average.
  • 52% of fitness consumers aged 35-54 are female.
  • Urban dwellers 2.5x more likely to have gym memberships than rural.
  • 71% of high-income earners ($100k+) maintain regular fitness routines.
  • Baby boomers (55+) increased fitness spending by 30% since 2020.
  • 48% of male gym-goers focus on strength training vs. 32% females.
  • Asian Americans have highest yoga participation at 29%.
  • 59% of parents with children under 18 prioritize family fitness activities.
  • LGBTQ+ individuals 1.8x more likely to use boutique studios.
  • 44% of consumers aged 25-34 canceled memberships during inflation 2023.
  • African Americans show 25% HIIT class preference over average 18%.
  • 67% of college students engage in campus fitness programs.
  • Females aged 18-24 doubled spin class attendance since 2019.
  • 55% of remote workers increased home fitness participation.
  • Veterans 40% more likely to join functional fitness groups.
  • 62% of eco-conscious consumers prefer sustainable gym brands.
  • Single adults 1.4x more gym-active than married counterparts.
  • 49% of diabetics incorporate fitness tracking into daily routines.
  • Males 45+ favor outdoor fitness 38% vs. indoor 22%.
  • 70% of tech-savvy millennials use AI fitness coaches.
  • Low-income groups show 15% rise in free community fitness use.
  • 56% of new moms join postpartum fitness classes within 6 months.
  • Gamers aged 18-24 spend 2x more on fitness apps.
  • 61% of executives use corporate wellness for stress relief.
  • Hispanic millennials 50% prefer group classes for social aspects.
  • 53% of retirees experiment with new fitness modalities yearly.
  • Women over 50 represent 22% growth in strength training.

Consumer Demographics and Behavior Interpretation

The health and fitness industry is no longer a one-size-fits-all monolith but a vibrant, fragmented mosaic where mental well-being is a Gen Z priority, economic pressures cancel memberships, diversity in participation is finally being acknowledged, and every demographic from new moms to gamers to boomers is actively rewriting the rules of engagement.

Equipment, Technology, and Innovations

  • AI-powered wearables adopted by 75% of fitness enthusiasts under 30.
  • Smart fitness mirrors market grew 45% YoY to $1.2 billion in 2023.
  • VR fitness experiences used by 28% of home gym owners in 2023.
  • EMG-based muscle monitoring devices saw 60% adoption in pro gyms.
  • Connected cardio equipment in 72% of new U.S. gyms 2023.
  • AI personalization algorithms improved workout adherence by 37%.
  • Biofeedback wearables market hit $2.1 billion, up 22%.
  • Gamified fitness apps retained 41% more users than traditional.
  • 5G-enabled remote coaching platforms grew to 15 million users.
  • Cryo-compression recovery devices in 55% of elite facilities.
  • Blockchain-based fitness token economies rewarded 10 million users.
  • AR glasses for form correction piloted in 200 gyms.
  • Sleep-tracking integration in fitness bands reached 85% market share.
  • Robotic personal trainers tested in 50 Asian gyms.
  • NFC smart locks reduced gym no-shows by 25%.
  • Metaverse fitness events drew 5 million avatars monthly.
  • ECG wearables detected 92% of arrhythmia risks in athletes.
  • Haptic feedback suits enhanced proprioception training by 30%.
  • Cloud AI analytics platforms used by 68% of chain gyms.
  • Exoskeleton-assisted training for rehab grew 50% adoption.
  • Voice-activated workout selectors in 40% smart home gyms.
  • NFT digital collectibles for workout achievements sold $50M.
  • Ultrasound body comp scanners precise to 1% body fat.
  • Drone-monitored outdoor classes in 100 parks worldwide.
  • Neural interface prototypes for thought-controlled reps.
  • Sustainable e-ink gym displays reduced energy 70%.
  • Quantum sensors for VO2 max improved accuracy 15%.

Equipment, Technology, and Innovations Interpretation

It seems the future of fitness is no longer about merely counting reps but letting an entire ecosystem of algorithms, wearables, and immersive tech gently (or not so gently) bully us into becoming healthier versions of ourselves, with every grunt, calorie, and heartbeat becoming a tradable data point in our quantified lives.

Health Outcomes and Economic Impact

  • Fitness regular participation reduces all-cause mortality by 30-35%.
  • Gym members show 25% lower healthcare costs annually.
  • Exercise prevents 5 million deaths yearly worldwide per WHO.
  • Fitness industry contributes $650 billion to global GDP indirectly.
  • Strength training reduces depression risk by 23% in adults.
  • Corporate wellness ROI averages $3.27 per $1 invested.
  • HIIT workouts improve insulin sensitivity by 28% in 12 weeks.
  • Regular yoga lowers blood pressure by 5-10 mmHg systolic.
  • Fitness trackers boost activity levels by 1,200 steps daily.
  • Wellness spending saves U.S. $1.2 trillion in healthcare yearly.
  • Cardio exercise cuts cardiovascular disease risk by 35%.
  • Group fitness reduces loneliness by 20% in seniors.
  • Physical activity adds 3.5 years to life expectancy.
  • Fitness interventions save employers $1,500 per employee annually.
  • Resistance training increases bone density by 1-3% yearly.
  • Mind-body practices lower anxiety scores by 0.5 SD.
  • Active commuting reduces obesity risk by 13%.
  • Wellness tourism improves sleep quality for 78% participants.
  • Fitness apps reduce BMI by 1.2 points in 6 months.
  • Exercise therapy halves chronic pain incidence.
  • Global inactivity costs $67.5 billion in medical expenses yearly.
  • Pilates improves core strength 24% in 8 weeks.
  • Community fitness programs cut diabetes prevalence 15%.
  • Recovery practices enhance performance 12% next session.
  • Wellness coaching boosts adherence 2.5x.
  • Tai Chi reduces falls by 43% in elderly.
  • Fitness industry jobs number 15 million globally, economic multiplier 2.5.
  • VO2 max training extends healthy lifespan 5 years.

Health Outcomes and Economic Impact Interpretation

Put simply, moving our bodies not only saves lives and trillions in healthcare costs but also builds stronger bones, minds, and economies, proving that the most profound investment we can make is in our own vitality.

Industry Revenue and Market Size

  • The global fitness and health club market size was valued at USD 104.05 billion in 2023 and is projected to grow to USD 202.78 billion by 2030 at a CAGR of 10.1%.
  • In 2022, the U.S. health club industry revenue reached $35.2 billion, marking a 25% increase from 2021.
  • North America dominated the fitness services market with a 37.5% share in 2023, driven by high gym penetration and wellness awareness.
  • The boutique fitness studios segment is expected to grow at a CAGR of 12.5% from 2024 to 2030 due to personalized training demand.
  • Global gym management software market revenue hit $1.8 billion in 2023, fueled by digital transformation post-COVID.
  • Europe fitness club market generated €28.5 billion in 2022, with Germany leading at €5.2 billion.
  • Corporate wellness programs market size reached $62.6 billion in 2023, projected to $99.4 billion by 2030.
  • Wearable fitness technology market was valued at $62.72 billion in 2022, growing at 18.5% CAGR.
  • Asia-Pacific fitness equipment market size stood at $5.6 billion in 2023, with China contributing 45%.
  • U.S. fitness app market revenue was $1.12 billion in 2023, expected to reach $2.5 billion by 2028.
  • Global virtual fitness market expanded to $16.4 billion in 2022, with 22% YoY growth.
  • Latin America health club revenue totaled $4.2 billion in 2022, up 15% from pre-pandemic levels.
  • Premium fitness club segment revenue grew 18% in 2023 to $12.5 billion globally.
  • Home fitness equipment market reached $12.5 billion in 2023, driven by hybrid workout trends.
  • Middle East & Africa fitness market valued at $2.8 billion in 2023, CAGR 9.2% forecasted.
  • Digital fitness & wellness market hit $27.9 billion in 2023, with subscription models leading.
  • U.S. personal training services revenue was $13.8 billion in 2022.
  • Global wellness tourism market size was $814 billion in 2023, fitness retreats contributing 15%.
  • Fitness franchising market in U.S. generated $4.1 billion in 2023.
  • E-sports fitness integration market emerging at $500 million in 2023.
  • Global sports nutrition market valued at $44.5 billion in 2023.
  • Yoga studio market revenue reached $9.2 billion globally in 2022.
  • Peloton-like connected fitness revenue $4.2 billion in 2023 despite challenges.
  • Functional fitness market size $12.3 billion in 2023, CAGR 7.8%.
  • Senior fitness programs market $8.7 billion in 2023.
  • Cryotherapy fitness market $4.5 billion in 2023.
  • Group fitness class revenue globally $15.6 billion in 2022.
  • Fitness influencers sponsorship market $2.1 billion in 2023.
  • Recovery tech market in fitness $3.4 billion 2023.
  • Mind-body fitness market $11.2 billion in 2023.

Industry Revenue and Market Size Interpretation

The health and fitness industry is a masterclass in monetizing our collective panic about mortality, growing into a global behemoth by expertly selling everything from boutique sweat sessions and wearable nag-bots to corporate wellness guilt and digital zen, all while convincing us that the pursuit of a better body is a trillion-dollar game we're desperate to keep playing.

Membership and Participation Rates

  • Worldwide gym memberships surpassed 184 million in 2022, recovering to 96% of pre-pandemic levels.
  • U.S. health club memberships totaled 64.2 million in 2022, up 14% from 2021.
  • 21.2% of U.S. population aged 6+ participated in sports/fitness activities daily in 2022.
  • Europe had 68.9 million gym members in 2022, penetration rate of 12.5%.
  • Women accounted for 52% of global gym memberships in 2023.
  • Average gym membership retention rate stood at 68% in U.S. clubs in 2023.
  • 58% of U.S. adults have a gym membership or home gym equipment in 2023.
  • Brazil gym penetration rate reached 3.2% with 7 million members in 2022.
  • 45% of gym members attend 3+ times per week globally in 2023.
  • Corporate gym memberships grew 28% in 2023 to 15 million globally.
  • Gen Z gym participation rate hit 36% in U.S. 2023 surveys.
  • 72% of fitness app users are active monthly subscribers in 2023.
  • Australia had 6.8 million gym members in 2022, 27% of adult population.
  • Hybrid membership models adopted by 65% of gyms, boosting retention by 20%.
  • 31% of global population engages in regular physical activity per WHO 2022 data.
  • U.S. boutique studio memberships reached 12.4 million in 2023.
  • 40% increase in senior (65+) gym memberships post-2020 in Europe.
  • Virtual fitness class participation averaged 4.2 sessions per week per user in 2023.
  • 55% of U.S. gym dropouts cite lack of motivation, per 2023 surveys.
  • India gym memberships doubled to 4.5 million between 2019-2023.
  • 67% of members prefer flexible month-to-month contracts in 2023.
  • CrossFit affiliates reported 1.2 million members worldwide in 2023.
  • 25% of gym members also use home fitness apps concurrently.
  • Canada gym membership penetration at 22% of adults in 2023.
  • 48% of fitness participants joined post-pandemic for mental health.
  • U.S. yoga practitioners numbered 36 million in 2023.
  • 62% of gym members aged 18-34 visit 4+ times weekly.
  • Global online fitness community memberships exceeded 100 million in 2023.
  • 38% of U.S. adults belong to at least one fitness category community.

Membership and Participation Rates Interpretation

The global fitness industry is flexing hard with impressive recovery numbers, but judging by the significant gap between the 58% of U.S. adults who own a membership and the 55% of dropouts blaming a lack of motivation, our collective New Year's resolution muscle is clearly stronger than our follow-through.

Sources & References