GITNUXREPORT 2026

Hair Industry Statistics

The hair industry is large and growing, driven by diverse consumer demands and digital trends.

Min-ji Park

Research Analyst focused on sustainability and consumer trends.

First published: Feb 13, 2026

Our Commitment to Accuracy

Rigorous fact-checking · Reputable sources · Regular updatesLearn more

Statistic 1

68% of women aged 18-34 purchase hair care products online.

Statistic 2

45% of consumers prefer natural ingredients in shampoos.

Statistic 3

Millennial women spend average $150 annually on hair products.

Statistic 4

72% of Gen Z prioritize cruelty-free hair care brands.

Statistic 5

55% of men aged 25-44 use hair styling products daily.

Statistic 6

61% of consumers influenced by social media hair influencers.

Statistic 7

Average American woman visits salon 5.3 times per year.

Statistic 8

38% of women over 50 color their hair monthly.

Statistic 9

49% prefer sulfate-free shampoos.

Statistic 10

Black consumers spend 80% more on hair care than average.

Statistic 11

67% of consumers read reviews before buying hair products.

Statistic 12

52% of parents buy organic hair products for children.

Statistic 13

Men’s hair care market driven by 40% seeking volume products.

Statistic 14

75% of women experiment with hair colors seasonally.

Statistic 15

Subscription boxes for hair care used by 22% of millennials.

Statistic 16

59% avoid parabens in hair products.

Statistic 17

Average spend per salon visit $120 for women in U.S.

Statistic 18

64% of consumers prefer personalized hair recommendations.

Statistic 19

Hispanic consumers 2x more likely to use hair extensions.

Statistic 20

47% of Gen X use anti-aging hair serums.

Statistic 21

Online hair consultations booked by 31% post-pandemic.

Statistic 22

70% loyalty to brands with sustainable packaging.

Statistic 23

Boomers spend $200/year on hair maintenance.

Statistic 24

56% men influenced by celebrity hairstyles.

Statistic 25

63% women aged 35-54 seek scalp health products.

Statistic 26

41% trial new products via TikTok videos.

Statistic 27

The global hair care market size was valued at USD 85.69 billion in 2022 and is expected to grow at a CAGR of 4.9% from 2023 to 2030.

Statistic 28

U.S. hair care products market revenue reached $12.5 billion in 2023.

Statistic 29

The hair color market worldwide is projected to hit $40 billion by 2027.

Statistic 30

Global hair styling products market valued at $28.3 billion in 2023, growing at 5.2% CAGR.

Statistic 31

Indian hair care market size estimated at INR 1,200 billion in FY2023.

Statistic 32

Europe hair care market to reach €25 billion by 2028 at 3.8% CAGR.

Statistic 33

Hair extensions market globally worth $4.5 billion in 2023.

Statistic 34

China hair care market revenue $15.2 billion in 2022, CAGR 6.1% to 2030.

Statistic 35

Professional hair care products market $18.7 billion globally in 2023.

Statistic 36

U.S. salon services market $62 billion in 2023.

Statistic 37

Global hair wigs and extensions market to grow from $6.5 billion in 2022 to $10.8 billion by 2030.

Statistic 38

Brazil hair care market valued at $3.4 billion in 2023, CAGR 5.5%.

Statistic 39

Organic hair care market worldwide $11.2 billion in 2023, projected 9.2% CAGR.

Statistic 40

Middle East & Africa hair care market $2.8 billion in 2022.

Statistic 41

Hair removal products market globally $15.6 billion in 2023.

Statistic 42

Asia-Pacific hair care market dominant with 42% global share in 2023.

Statistic 43

Luxury hair care market $5.9 billion in 2023, CAGR 7.1%.

Statistic 44

U.K. hairdressing market revenue £7.2 billion in 2023.

Statistic 45

Hair transplant market global size $4.4 billion in 2023.

Statistic 46

Natural hair care products market $7.8 billion in 2022, to $14.5 billion by 2030.

Statistic 47

Japan hair care market $8.1 billion in 2023.

Statistic 48

Hair accessories market worldwide $5.6 billion in 2023.

Statistic 49

Scalp care products market $4.2 billion globally in 2023.

Statistic 50

Australia hair care market AUD 2.1 billion in 2023.

Statistic 51

Hair coloring products market in Europe €4.5 billion in 2022.

Statistic 52

Global anti-hair loss products market $9.5 billion in 2023.

Statistic 53

Canada hair care market CAD 1.8 billion in 2023.

Statistic 54

Hair straightening products market $2.3 billion globally in 2023.

Statistic 55

South Korea hair care market $3.7 billion in 2023.

Statistic 56

Vegan hair care market projected to $2.1 billion by 2027.

Statistic 57

Shampoo segment holds 42% of hair care market share.

Statistic 58

Conditioner products account for 28% global hair care sales.

Statistic 59

Hair colorants represent 35% of salon product revenue.

Statistic 60

Hair styling gels and mousses $8.2 billion segment in 2023.

Statistic 61

Hair oils market $3.1 billion, growing at 6.8% CAGR.

Statistic 62

Dry shampoos sales up 15% to $1.2 billion globally.

Statistic 63

Hair serums for growth 22% of anti-hair loss category.

Statistic 64

Permanent hair dyes 60% of color market.

Statistic 65

Natural shampoos 18% market penetration in premium segment.

Statistic 66

Hair masks and treatments $4.5 billion segment.

Statistic 67

Men's grooming shampoos 12% growth in 2023.

Statistic 68

Keratin treatments products $1.8 billion.

Statistic 69

Scalp scrubs emerging with $0.9 billion sales.

Statistic 70

Argan oil hair products 25% of oil segment.

Statistic 71

Sulfate-free conditioners 40% premium market share.

Statistic 72

Hair sprays $2.7 billion globally.

Statistic 73

Anti-dandruff shampoos 15% of shampoo sales.

Statistic 74

Extensions from human hair 70% of market.

Statistic 75

Volumizing products for thin hair $1.4 billion.

Statistic 76

Blonde hair dyes lead with 32% color sales.

Statistic 77

CBD-infused hair products $0.3 billion nascent segment.

Statistic 78

Leave-in conditioners 20% growth to $2.1 billion.

Statistic 79

Wavy/curly hair products 28% specialized segment.

Statistic 80

Hair growth supplements $2.9 billion.

Statistic 81

U.S. salons number over 1 million establishments in 2023.

Statistic 82

Average salon revenue $250,000 annually in U.S.

Statistic 83

85% of salons offer hair coloring services.

Statistic 84

Barber shops grew 12% post-2020 to 80,000 in U.S.

Statistic 85

Stylist average salary $45,000 in U.S.

Statistic 86

65% salons use professional brand products exclusively.

Statistic 87

Mobile hair services bookings up 40% via apps.

Statistic 88

U.K. hairdressers total 40,000 salons.

Statistic 89

Salon client retention rate averages 55%.

Statistic 90

72% revenue from services, 28% retail products in salons.

Statistic 91

Franchise salons 25% of U.S. market.

Statistic 92

Average chair rental $1,200/month.

Statistic 93

90% stylists certified in coloring techniques.

Statistic 94

Brazil salons employ 2.5 million professionals.

Statistic 95

Salon software adoption 78% for bookings.

Statistic 96

High-end salons charge $150+ for women's cut.

Statistic 97

Men's cuts average $25-40 in urban barbers.

Statistic 98

45% salons offer extensions services.

Statistic 99

Turnover rate for stylists 30% annually.

Statistic 100

Eco-friendly salons 15% of total.

Statistic 101

Australia 25,000 hair salons operating.

Statistic 102

Keratin treatments 20% of chemical services.

Statistic 103

Virtual reality hair try-on used in 10% salons.

Statistic 104

India salon industry $2.5 billion, 100,000 salons.

Statistic 105

Balayage coloring 35% most requested service.

Statistic 106

AI scheduling reduces no-shows by 25% in salons.

Statistic 107

55% salons plan expansion in 2024.

Statistic 108

28% of consumers use AR for hair color trials.

Statistic 109

Scalp care products searches up 120% on Google 2023.

Statistic 110

Clean beauty hair products 47% market growth since 2020.

Statistic 111

Personalized hair care via DNA testing adopted by 8%.

Statistic 112

Sustainable hair packaging 62% consumer demand.

Statistic 113

Men's scalp treatments up 50% in salons.

Statistic 114

Pink and blue hair colors spiked 200% via TikTok.

Statistic 115

Heatless curling tools sales +300% on Amazon.

Statistic 116

Mushroom-based hair dyes in development, 5% trials.

Statistic 117

Hair cycling routine followed by 35% influencers.

Statistic 118

Biotin gummies for hair 25% e-comm growth.

Statistic 119

Gray blending services up 40% for millennials.

Statistic 120

NFC tags on products for authenticity 12% brands.

Statistic 121

Probiotic shampoos launched by 15 major brands.

Statistic 122

Virtual stylists via app 20 million downloads.

Statistic 123

Upcycled ingredients in 22% new launches.

Statistic 124

Short hair trends for women up 18% searches.

Statistic 125

LED light therapy for hair growth in 30% spas.

Statistic 126

Collagen hair treatments 45% efficacy claims.

Statistic 127

Gender-neutral hair products line up 60%.

Statistic 128

Microneedling for scalp 150% growth clinics.

Statistic 129

Holographic hair colors viral, 500k Instagram posts.

Statistic 130

Zero-waste salons 8% increase yearly.

Statistic 131

AI-generated hairstyles 40% consultation use.

Statistic 132

Seaweed extracts in 18% new shampoos.

Statistic 133

Bob cuts top trend with 2.5M TikTok videos.

1/133

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While the world buzzes with trends from holographic hair colors to virtual stylists, the global hair industry's staggering $85.69 billion market size reveals a complex ecosystem driven by everything from a 40% spike in men's scalp treatments to the $10.8 billion projected for wigs and extensions.

Key Takeaways

The global hair care market size was valued at USD 85.69 billion in 2022 and is expected to grow at a CAGR of 4.9% from 2023 to 2030.
U.S. hair care products market revenue reached $12.5 billion in 2023.
The hair color market worldwide is projected to hit $40 billion by 2027.
68% of women aged 18-34 purchase hair care products online.
45% of consumers prefer natural ingredients in shampoos.
Millennial women spend average $150 annually on hair products.
Shampoo segment holds 42% of hair care market share.
Conditioner products account for 28% global hair care sales.
Hair colorants represent 35% of salon product revenue.
U.S. salons number over 1 million establishments in 2023.
Average salon revenue $250,000 annually in U.S.
85% of salons offer hair coloring services.
28% of consumers use AR for hair color trials.
Scalp care products searches up 120% on Google 2023.
Clean beauty hair products 47% market growth since 2020.

The hair industry is large and growing, driven by diverse consumer demands and digital trends.

Consumer Behavior & Preferences

68% of women aged 18-34 purchase hair care products online.
45% of consumers prefer natural ingredients in shampoos.
Millennial women spend average $150 annually on hair products.
72% of Gen Z prioritize cruelty-free hair care brands.
55% of men aged 25-44 use hair styling products daily.
61% of consumers influenced by social media hair influencers.
Average American woman visits salon 5.3 times per year.
38% of women over 50 color their hair monthly.
49% prefer sulfate-free shampoos.
Black consumers spend 80% more on hair care than average.
67% of consumers read reviews before buying hair products.
52% of parents buy organic hair products for children.
Men’s hair care market driven by 40% seeking volume products.
75% of women experiment with hair colors seasonally.
Subscription boxes for hair care used by 22% of millennials.
59% avoid parabens in hair products.
Average spend per salon visit $120 for women in U.S.
64% of consumers prefer personalized hair recommendations.
Hispanic consumers 2x more likely to use hair extensions.
47% of Gen X use anti-aging hair serums.
Online hair consultations booked by 31% post-pandemic.
70% loyalty to brands with sustainable packaging.
Boomers spend $200/year on hair maintenance.
56% men influenced by celebrity hairstyles.
63% women aged 35-54 seek scalp health products.
41% trial new products via TikTok videos.

Consumer Behavior & Preferences Interpretation

While Gen Z demands cruelty-free formulas and men secretly seek volume, the true roots of the hair industry's growth are nourished by a universal blend of social media influence, a deep craving for natural ingredients, and the powerful economics of personal identity, proving everyone's willing to pay to feel like their best self from the scalp up.

Market Size & Growth

The global hair care market size was valued at USD 85.69 billion in 2022 and is expected to grow at a CAGR of 4.9% from 2023 to 2030.
U.S. hair care products market revenue reached $12.5 billion in 2023.
The hair color market worldwide is projected to hit $40 billion by 2027.
Global hair styling products market valued at $28.3 billion in 2023, growing at 5.2% CAGR.
Indian hair care market size estimated at INR 1,200 billion in FY2023.
Europe hair care market to reach €25 billion by 2028 at 3.8% CAGR.
Hair extensions market globally worth $4.5 billion in 2023.
China hair care market revenue $15.2 billion in 2022, CAGR 6.1% to 2030.
Professional hair care products market $18.7 billion globally in 2023.
U.S. salon services market $62 billion in 2023.
Global hair wigs and extensions market to grow from $6.5 billion in 2022 to $10.8 billion by 2030.
Brazil hair care market valued at $3.4 billion in 2023, CAGR 5.5%.
Organic hair care market worldwide $11.2 billion in 2023, projected 9.2% CAGR.
Middle East & Africa hair care market $2.8 billion in 2022.
Hair removal products market globally $15.6 billion in 2023.
Asia-Pacific hair care market dominant with 42% global share in 2023.
Luxury hair care market $5.9 billion in 2023, CAGR 7.1%.
U.K. hairdressing market revenue £7.2 billion in 2023.
Hair transplant market global size $4.4 billion in 2023.
Natural hair care products market $7.8 billion in 2022, to $14.5 billion by 2030.
Japan hair care market $8.1 billion in 2023.
Hair accessories market worldwide $5.6 billion in 2023.
Scalp care products market $4.2 billion globally in 2023.
Australia hair care market AUD 2.1 billion in 2023.
Hair coloring products market in Europe €4.5 billion in 2022.
Global anti-hair loss products market $9.5 billion in 2023.
Canada hair care market CAD 1.8 billion in 2023.
Hair straightening products market $2.3 billion globally in 2023.
South Korea hair care market $3.7 billion in 2023.
Vegan hair care market projected to $2.1 billion by 2027.

Market Size & Growth Interpretation

It seems humanity’s collective obsession with our follicles has cultivated a nearly $100 billion global industry where we spend staggering sums to color, style, extend, remove, transplant, and essentially curate every single strand on our heads.

Product Segments

Shampoo segment holds 42% of hair care market share.
Conditioner products account for 28% global hair care sales.
Hair colorants represent 35% of salon product revenue.
Hair styling gels and mousses $8.2 billion segment in 2023.
Hair oils market $3.1 billion, growing at 6.8% CAGR.
Dry shampoos sales up 15% to $1.2 billion globally.
Hair serums for growth 22% of anti-hair loss category.
Permanent hair dyes 60% of color market.
Natural shampoos 18% market penetration in premium segment.
Hair masks and treatments $4.5 billion segment.
Men's grooming shampoos 12% growth in 2023.
Keratin treatments products $1.8 billion.
Scalp scrubs emerging with $0.9 billion sales.
Argan oil hair products 25% of oil segment.
Sulfate-free conditioners 40% premium market share.
Hair sprays $2.7 billion globally.
Anti-dandruff shampoos 15% of shampoo sales.
Extensions from human hair 70% of market.
Volumizing products for thin hair $1.4 billion.
Blonde hair dyes lead with 32% color sales.
CBD-infused hair products $0.3 billion nascent segment.
Leave-in conditioners 20% growth to $2.1 billion.
Wavy/curly hair products 28% specialized segment.
Hair growth supplements $2.9 billion.

Product Segments Interpretation

The hair care industry remains a tale of two heads: one still loyal to the foundational shampoo-and-color giants, while the other is eagerly adopting a growing army of specialized potions, from scalp scrubs to growth serums, proving our vanity is both deeply routine and endlessly experimental.

Salon & Barber Industry

U.S. salons number over 1 million establishments in 2023.
Average salon revenue $250,000 annually in U.S.
85% of salons offer hair coloring services.
Barber shops grew 12% post-2020 to 80,000 in U.S.
Stylist average salary $45,000 in U.S.
65% salons use professional brand products exclusively.
Mobile hair services bookings up 40% via apps.
U.K. hairdressers total 40,000 salons.
Salon client retention rate averages 55%.
72% revenue from services, 28% retail products in salons.
Franchise salons 25% of U.S. market.
Average chair rental $1,200/month.
90% stylists certified in coloring techniques.
Brazil salons employ 2.5 million professionals.
Salon software adoption 78% for bookings.
High-end salons charge $150+ for women's cut.
Men's cuts average $25-40 in urban barbers.
45% salons offer extensions services.
Turnover rate for stylists 30% annually.
Eco-friendly salons 15% of total.
Australia 25,000 hair salons operating.
Keratin treatments 20% of chemical services.
Virtual reality hair try-on used in 10% salons.
India salon industry $2.5 billion, 100,000 salons.
Balayage coloring 35% most requested service.
AI scheduling reduces no-shows by 25% in salons.
55% salons plan expansion in 2024.

Salon & Barber Industry Interpretation

While stylists artfully juggle coloring techniques and chair rents for modest pay, the salon industry itself is getting a digital blowout, with apps and AI freshening up a fiercely competitive landscape where client loyalty is the hardest color to hold.

Trends & Innovations

28% of consumers use AR for hair color trials.
Scalp care products searches up 120% on Google 2023.
Clean beauty hair products 47% market growth since 2020.
Personalized hair care via DNA testing adopted by 8%.
Sustainable hair packaging 62% consumer demand.
Men's scalp treatments up 50% in salons.
Pink and blue hair colors spiked 200% via TikTok.
Heatless curling tools sales +300% on Amazon.
Mushroom-based hair dyes in development, 5% trials.
Hair cycling routine followed by 35% influencers.
Biotin gummies for hair 25% e-comm growth.
Gray blending services up 40% for millennials.
NFC tags on products for authenticity 12% brands.
Probiotic shampoos launched by 15 major brands.
Virtual stylists via app 20 million downloads.
Upcycled ingredients in 22% new launches.
Short hair trends for women up 18% searches.
LED light therapy for hair growth in 30% spas.
Collagen hair treatments 45% efficacy claims.
Gender-neutral hair products line up 60%.
Microneedling for scalp 150% growth clinics.
Holographic hair colors viral, 500k Instagram posts.
Zero-waste salons 8% increase yearly.
AI-generated hairstyles 40% consultation use.
Seaweed extracts in 18% new shampoos.
Bob cuts top trend with 2.5M TikTok videos.

Trends & Innovations Interpretation

The modern hair industry reveals a consumer who is part scientist, part environmentalist, and part digital diva, meticulously treating their scalp with probiotics, trying on virtual neon hues, and demanding that their sustainably-packaged, DNA-customized potions also double as a stylish, heatless-curled statement.

Sources & References

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