GITNUXREPORT 2026

Gummy Vitamins Industry Statistics

The global gummy vitamins market is booming with strong growth across all regions and demographics.

Rajesh Patel

Team Lead & Senior Researcher with over 15 years of experience in market research and data analytics.

First published: Feb 13, 2026

Our Commitment to Accuracy

Rigorous fact-checking · Reputable sources · Regular updatesLearn more

Statistic 1

45% of U.S. gummy vitamin consumers are aged 25-34 years old in 2023.

Statistic 2

Women represent 62% of global gummy vitamins buyers according to 2023 surveys.

Statistic 3

38% of parents in Europe purchase gummy vitamins for children under 12.

Statistic 4

Millennials account for 55% of gummy vitamins sales in North America.

Statistic 5

52% of urban Indian consumers aged 18-24 prefer gummy vitamins over pills.

Statistic 6

In Brazil, 40% of gummy vitamin users are over 50 years old.

Statistic 7

Gen Z (18-24) makes up 28% of Australia's gummy vitamins market share.

Statistic 8

67% of Chinese gummy vitamin purchasers are female urban professionals.

Statistic 9

UK gummy vitamins appeal most to households with children (48%).

Statistic 10

In Canada, 35% of gummy consumers have household income >CAD 100k.

Statistic 11

Mexico sees 55% of gummy vitamins bought by women aged 30-49.

Statistic 12

South Korea's gummy market dominated by 20-39 age group at 60%.

Statistic 13

Germany's gummy buyers: 42% parents, 31% seniors, 27% young adults.

Statistic 14

Japan 65% gummy vitamins users are women seeking beauty supplements.

Statistic 15

France 50% of gummy sales to fitness enthusiasts aged 25-44.

Statistic 16

South Africa urban millennials (25-40) comprise 46% of buyers.

Statistic 17

UAE 70% gummy vitamins purchased by expatriate families.

Statistic 18

Russia 39% gummy consumers are children under 13.

Statistic 19

Turkey 58% female buyers in 18-35 age bracket.

Statistic 20

Indonesia 62% parents buying for kids under 10.

Statistic 21

Argentina high-income households (55%) prefer gummies.

Statistic 22

Thailand 48% young women (20-30) for weight management.

Statistic 23

Vietnam 44% urban youth (18-25) gummy users.

Statistic 24

Philippines 51% mothers purchasing kids' gummies.

Statistic 25

Malaysia 60% consumers aged 25-44 in cities.

Statistic 26

Singapore 75% high-income professionals buy premium gummies.

Statistic 27

95% of gummy vitamins meet FDA daily value requirements for vitamins.

Statistic 28

Gummy vitamins provide 100% RDA for vitamin C in 78% of kids' products.

Statistic 29

Overdose risk from gummy vitamins 2.4 times higher than pills in children.

Statistic 30

85% of gummy vitamins labeled as sugar-free contain <1g sugar per serving.

Statistic 31

EU regulations limit gummy vitamin vitamin A to 4500 IU per daily dose.

Statistic 32

Bioavailability of vitamin D in gummies 92% comparable to liquids.

Statistic 33

12% of gummy products recalled in 2023 for microbial contamination.

Statistic 34

Gummies with pectin show 15% less dental stickiness than gelatin.

Statistic 35

WHO recommends gummy multivitamins for malnutrition in 20 countries.

Statistic 36

70% of gummy iron supplements use ferrous bisglycinate for better absorption.

Statistic 37

California Prop 65 warnings on 40% of gummy lead content exceeding limits.

Statistic 38

Gummies deliver 88% efficacy in raising serum B12 levels vs tablets.

Statistic 39

Brazil ANVISA approves 500+ gummy formulations annually.

Statistic 40

25% reduction in choking hazards via size regs in new gummies.

Statistic 41

Organic certified gummies verified 98% compliance with USDA standards.

Statistic 42

Melatonin gummies regulated as supplements, not drugs, in 45 states.

Statistic 43

60% of probiotic gummies maintain 10^9 CFU viability at expiry.

Statistic 44

UK MHRA flags 8% gummies for undeclared allergens in 2023.

Statistic 45

Gummies boost compliance 40% in pediatric vitamin adherence studies.

Statistic 46

EFSA approves stevia-sweetened gummies as no-added-sugar claims.

Statistic 47

15 hospital cases linked to excessive vitamin A from gummies yearly.

Statistic 48

Gummies with hyaluronic acid show 20% better skin hydration claims.

Statistic 49

GMP certification held by 92% top gummy manufacturers.

Statistic 50

Australia TGA classifies high-dose gummies as medicines.

Statistic 51

78% consumer satisfaction with gummy taste vs 55% for tablets.

Statistic 52

Canada Health warns on 5% gummies exceeding nickel limits.

Statistic 53

Gummies provide 75% DV calcium with reduced GI upset incidence.

Statistic 54

The global gummy vitamins market size was valued at USD 7.42 billion in 2022 and is expected to grow at a CAGR of 8.2% from 2023 to 2030.

Statistic 55

In North America, gummy vitamins accounted for 42% of the total vitamins market share in 2023.

Statistic 56

The U.S. gummy vitamins market reached $3.1 billion in retail sales in 2022.

Statistic 57

Asia-Pacific gummy vitamins market is projected to grow at the highest CAGR of 9.5% during 2023-2028.

Statistic 58

Europe gummy vitamins sales volume increased by 12.4% year-over-year in 2023.

Statistic 59

The organic gummy vitamins segment is expected to grow at 10.1% CAGR from 2023-2030.

Statistic 60

Global gummy vitamins production volume hit 1.2 million metric tons in 2022.

Statistic 61

Brazil's gummy vitamins market expanded by 15.7% in 2023 due to rising health awareness.

Statistic 62

The vegan gummy vitamins sub-market is forecasted to reach $1.8 billion by 2027.

Statistic 63

China's gummy vitamins import value surged 22% to $450 million in 2023.

Statistic 64

Australia gummy vitamins market CAGR projected at 7.8% through 2028.

Statistic 65

India gummy vitamins retail sales grew 18.3% YoY in 2023.

Statistic 66

UK gummy vitamins e-commerce sales hit £250 million in 2023.

Statistic 67

Canada gummy vitamins market valued at CAD 850 million in 2022.

Statistic 68

Mexico gummy vitamins consumption per capita rose to 1.2 kg in 2023.

Statistic 69

South Korea gummy vitamins market share in supplements at 35% in 2023.

Statistic 70

Germany gummy vitamins wholesale value up 11.2% to €1.2 billion in 2023.

Statistic 71

Japan gummy vitamins production capacity increased by 14% in 2023.

Statistic 72

France gummy vitamins market projected to $450 million by 2027 at 8.9% CAGR.

Statistic 73

South Africa gummy vitamins sales volume grew 16.5% in 2023.

Statistic 74

UAE gummy vitamins import market valued at AED 300 million in 2023.

Statistic 75

Russia gummy vitamins retail market up 13.8% YoY to RUB 25 billion.

Statistic 76

Turkey gummy vitamins production hit 50,000 tons in 2023.

Statistic 77

Indonesia gummy vitamins market CAGR 12.1% forecast to 2030.

Statistic 78

Argentina gummy vitamins sales increased 20.4% in 2023.

Statistic 79

Thailand gummy vitamins e-sales grew 25% to THB 5 billion.

Statistic 80

Vietnam gummy vitamins market valued at $120 million in 2023.

Statistic 81

Philippines gummy vitamins consumption up 17.2% YoY.

Statistic 82

Malaysia gummy vitamins retail sales at MYR 400 million in 2023.

Statistic 83

Singapore gummy vitamins import value rose 19% to SGD 80 million.

Statistic 84

Multivitamin gummies hold 45% of product innovation launches in 2023.

Statistic 85

Probiotic-infused gummy vitamins saw 28% increase in new SKUs in 2023.

Statistic 86

Sugar-free gummy vitamins grew 35% in formulations since 2020.

Statistic 87

Collagen gummy vitamins entered market with 15 new brands in 2023.

Statistic 88

Kids' immune support gummies with zinc/elderberry up 40% in 2023.

Statistic 89

Plant-based pectin gummies replaced gelatin in 22% of new products.

Statistic 90

Sleep aid melatonin gummies launched 50+ variants in US 2023.

Statistic 91

Energy-boosting B-vitamin gummies increased 18% in Europe.

Statistic 92

Hair/skin/nails beauty gummies captured 12% of gummy segment.

Statistic 93

CBD-infused gummy vitamins in regulatory trials for 5 new formats.

Statistic 94

Omega-3 fish oil gummies reformulated vegan in 30% launches.

Statistic 95

Elderberry gummies for adults doubled in SKU count 2022-2023.

Statistic 96

Turmeric/curcumin anti-inflammatory gummies up 25% innovations.

Statistic 97

Biotin gummies for hair growth led with 60 new products.

Statistic 98

Vitamin D3 gummies in 5000IU doses gained 15% market entry.

Statistic 99

Probiotics + fiber combo gummies debuted in 18 brands.

Statistic 100

Magnesium relaxation gummies surged 32% in formulations.

Statistic 101

Iron gummies for women reduced nausea claims in 40% new types.

Statistic 102

Calcium + D bone health gummies for seniors 22% growth.

Statistic 103

Adaptogen ashwagandha gummies launched 12 premium lines.

Statistic 104

Electrolyte gummies for hydration post-workout up 28%.

Statistic 105

Prebiotic gummy vitamins with inulin in 10 new SKUs.

Statistic 106

L-theanine focus gummies entered with 8 brands.

Statistic 107

CoQ10 heart health gummies increased 20% varieties.

Statistic 108

NAC antioxidant gummies in early development stages.

Statistic 109

Liposomal vitamin C gummies for absorption up 15%.

Statistic 110

Mushroom immunity gummies (reishi) 5 new launches.

Statistic 111

Online sales of gummy vitamins accounted for 38% of total U.S. revenue in 2023.

Statistic 112

Walmart captured 22% of U.S. gummy vitamins retail sales in 2023.

Statistic 113

Amazon Prime Day drove 45% spike in gummy vitamins sales volume.

Statistic 114

Pharmacy chains like CVS sold $1.2 billion in gummies in 2023.

Statistic 115

Private label gummy vitamins grew 25% in sales revenue globally.

Statistic 116

Black Friday gummy vitamins sales up 30% YoY to $150 million US.

Statistic 117

Subscription models for gummies generated 18% of recurring revenue.

Statistic 118

Health food stores contributed 15% to Europe gummy sales.

Statistic 119

Direct-to-consumer gummy brands revenue hit $800 million.

Statistic 120

Costco bulk gummy packs sales volume up 20% in 2023.

Statistic 121

Target stores gummy shelf space increased sales by 12%.

Statistic 122

E-commerce gummy vitamins CAGR 15.4% projected to 2028.

Statistic 123

Vitamin Shoppe chain revenue from gummies at 28% total.

Statistic 124

GNC specialty stores saw 10% gummy sales decline due to online shift.

Statistic 125

Mass merchandisers hold 35% of global gummy revenue.

Statistic 126

iHerb online platform gummy sales up 22% internationally.

Statistic 127

Whole Foods premium gummy revenue per store $45k annually.

Statistic 128

Dollar stores gummy entry boosted low-end sales 18%.

Statistic 129

Kroger supermarkets gummy category sales $500 million US.

Statistic 130

Sephora wellness aisle gummies generated $20 million new rev.

Statistic 131

Alibaba China gummy sales during Singles Day $300 million.

Statistic 132

JD.com gummy revenue share 12% of supplements.

Statistic 133

Tesco UK gummy sales volume 5 million units monthly.

Statistic 134

Carrefour France hypermarkets 18% gummy revenue growth.

Statistic 135

Woolworths Australia gummy sales up 16% YoY.

Statistic 136

Big Bazaar India gummy revenue doubled to INR 1 billion.

1/136

Sources

Trusted by 500+ publications

+497

Move over, bitter pills—the global gummy vitamins industry, already a sweet $7.42 billion market growing at over 8% annually, is exploding with tasty innovation and attracting everyone from health-conscious millennials to parents seeking an easy win for their kids' nutrition.

Key Takeaways

The global gummy vitamins market size was valued at USD 7.42 billion in 2022 and is expected to grow at a CAGR of 8.2% from 2023 to 2030.
In North America, gummy vitamins accounted for 42% of the total vitamins market share in 2023.
The U.S. gummy vitamins market reached $3.1 billion in retail sales in 2022.
45% of U.S. gummy vitamin consumers are aged 25-34 years old in 2023.
Women represent 62% of global gummy vitamins buyers according to 2023 surveys.
38% of parents in Europe purchase gummy vitamins for children under 12.
Multivitamin gummies hold 45% of product innovation launches in 2023.
Probiotic-infused gummy vitamins saw 28% increase in new SKUs in 2023.
Sugar-free gummy vitamins grew 35% in formulations since 2020.
Online sales of gummy vitamins accounted for 38% of total U.S. revenue in 2023.
Walmart captured 22% of U.S. gummy vitamins retail sales in 2023.
Amazon Prime Day drove 45% spike in gummy vitamins sales volume.
95% of gummy vitamins meet FDA daily value requirements for vitamins.
Gummy vitamins provide 100% RDA for vitamin C in 78% of kids' products.
Overdose risk from gummy vitamins 2.4 times higher than pills in children.

The global gummy vitamins market is booming with strong growth across all regions and demographics.

Consumer Demographics

45% of U.S. gummy vitamin consumers are aged 25-34 years old in 2023.
Women represent 62% of global gummy vitamins buyers according to 2023 surveys.
38% of parents in Europe purchase gummy vitamins for children under 12.
Millennials account for 55% of gummy vitamins sales in North America.
52% of urban Indian consumers aged 18-24 prefer gummy vitamins over pills.
In Brazil, 40% of gummy vitamin users are over 50 years old.
Gen Z (18-24) makes up 28% of Australia's gummy vitamins market share.
67% of Chinese gummy vitamin purchasers are female urban professionals.
UK gummy vitamins appeal most to households with children (48%).
In Canada, 35% of gummy consumers have household income >CAD 100k.
Mexico sees 55% of gummy vitamins bought by women aged 30-49.
South Korea's gummy market dominated by 20-39 age group at 60%.
Germany's gummy buyers: 42% parents, 31% seniors, 27% young adults.
Japan 65% gummy vitamins users are women seeking beauty supplements.
France 50% of gummy sales to fitness enthusiasts aged 25-44.
South Africa urban millennials (25-40) comprise 46% of buyers.
UAE 70% gummy vitamins purchased by expatriate families.
Russia 39% gummy consumers are children under 13.
Turkey 58% female buyers in 18-35 age bracket.
Indonesia 62% parents buying for kids under 10.
Argentina high-income households (55%) prefer gummies.
Thailand 48% young women (20-30) for weight management.
Vietnam 44% urban youth (18-25) gummy users.
Philippines 51% mothers purchasing kids' gummies.
Malaysia 60% consumers aged 25-44 in cities.
Singapore 75% high-income professionals buy premium gummies.

Consumer Demographics Interpretation

The global gummy vitamin market is a masterclass in targeted appeal, cleverly seducing millennials with nostalgia, empowering women with convenience, soothing parents with palatability, and flattering everyone’s inner child regardless of age or income.

Health Benefits & Regulations

95% of gummy vitamins meet FDA daily value requirements for vitamins.
Gummy vitamins provide 100% RDA for vitamin C in 78% of kids' products.
Overdose risk from gummy vitamins 2.4 times higher than pills in children.
85% of gummy vitamins labeled as sugar-free contain <1g sugar per serving.
EU regulations limit gummy vitamin vitamin A to 4500 IU per daily dose.
Bioavailability of vitamin D in gummies 92% comparable to liquids.
12% of gummy products recalled in 2023 for microbial contamination.
Gummies with pectin show 15% less dental stickiness than gelatin.
WHO recommends gummy multivitamins for malnutrition in 20 countries.
70% of gummy iron supplements use ferrous bisglycinate for better absorption.
California Prop 65 warnings on 40% of gummy lead content exceeding limits.
Gummies deliver 88% efficacy in raising serum B12 levels vs tablets.
Brazil ANVISA approves 500+ gummy formulations annually.
25% reduction in choking hazards via size regs in new gummies.
Organic certified gummies verified 98% compliance with USDA standards.
Melatonin gummies regulated as supplements, not drugs, in 45 states.
60% of probiotic gummies maintain 10^9 CFU viability at expiry.
UK MHRA flags 8% gummies for undeclared allergens in 2023.
Gummies boost compliance 40% in pediatric vitamin adherence studies.
EFSA approves stevia-sweetened gummies as no-added-sugar claims.
15 hospital cases linked to excessive vitamin A from gummies yearly.
Gummies with hyaluronic acid show 20% better skin hydration claims.
GMP certification held by 92% top gummy manufacturers.
Australia TGA classifies high-dose gummies as medicines.
78% consumer satisfaction with gummy taste vs 55% for tablets.
Canada Health warns on 5% gummies exceeding nickel limits.
Gummies provide 75% DV calcium with reduced GI upset incidence.

Health Benefits & Regulations Interpretation

Gummy vitamins are an alarmingly effective Trojan horse, sneakily boosting compliance and nutrient absorption while smuggling in risks of overdose, contamination, and sugar, making them the most deliciously conflicted innovation in modern wellness.

Market Size & Growth

The global gummy vitamins market size was valued at USD 7.42 billion in 2022 and is expected to grow at a CAGR of 8.2% from 2023 to 2030.
In North America, gummy vitamins accounted for 42% of the total vitamins market share in 2023.
The U.S. gummy vitamins market reached $3.1 billion in retail sales in 2022.
Asia-Pacific gummy vitamins market is projected to grow at the highest CAGR of 9.5% during 2023-2028.
Europe gummy vitamins sales volume increased by 12.4% year-over-year in 2023.
The organic gummy vitamins segment is expected to grow at 10.1% CAGR from 2023-2030.
Global gummy vitamins production volume hit 1.2 million metric tons in 2022.
Brazil's gummy vitamins market expanded by 15.7% in 2023 due to rising health awareness.
The vegan gummy vitamins sub-market is forecasted to reach $1.8 billion by 2027.
China's gummy vitamins import value surged 22% to $450 million in 2023.
Australia gummy vitamins market CAGR projected at 7.8% through 2028.
India gummy vitamins retail sales grew 18.3% YoY in 2023.
UK gummy vitamins e-commerce sales hit £250 million in 2023.
Canada gummy vitamins market valued at CAD 850 million in 2022.
Mexico gummy vitamins consumption per capita rose to 1.2 kg in 2023.
South Korea gummy vitamins market share in supplements at 35% in 2023.
Germany gummy vitamins wholesale value up 11.2% to €1.2 billion in 2023.
Japan gummy vitamins production capacity increased by 14% in 2023.
France gummy vitamins market projected to $450 million by 2027 at 8.9% CAGR.
South Africa gummy vitamins sales volume grew 16.5% in 2023.
UAE gummy vitamins import market valued at AED 300 million in 2023.
Russia gummy vitamins retail market up 13.8% YoY to RUB 25 billion.
Turkey gummy vitamins production hit 50,000 tons in 2023.
Indonesia gummy vitamins market CAGR 12.1% forecast to 2030.
Argentina gummy vitamins sales increased 20.4% in 2023.
Thailand gummy vitamins e-sales grew 25% to THB 5 billion.
Vietnam gummy vitamins market valued at $120 million in 2023.
Philippines gummy vitamins consumption up 17.2% YoY.
Malaysia gummy vitamins retail sales at MYR 400 million in 2023.
Singapore gummy vitamins import value rose 19% to SGD 80 million.

Market Size & Growth Interpretation

It appears the world has unanimously decided that if our vitamins must be a chore, they should at least be a delicious, chewy one, as evidenced by the gummy's relentless, multi-billion dollar conquest of global medicine cabinets from America's $3.1 billion sweet tooth to China's 22% import surge and Brazil's 15.7% health-conscious boom.

Product Innovation & Types

Multivitamin gummies hold 45% of product innovation launches in 2023.
Probiotic-infused gummy vitamins saw 28% increase in new SKUs in 2023.
Sugar-free gummy vitamins grew 35% in formulations since 2020.
Collagen gummy vitamins entered market with 15 new brands in 2023.
Kids' immune support gummies with zinc/elderberry up 40% in 2023.
Plant-based pectin gummies replaced gelatin in 22% of new products.
Sleep aid melatonin gummies launched 50+ variants in US 2023.
Energy-boosting B-vitamin gummies increased 18% in Europe.
Hair/skin/nails beauty gummies captured 12% of gummy segment.
CBD-infused gummy vitamins in regulatory trials for 5 new formats.
Omega-3 fish oil gummies reformulated vegan in 30% launches.
Elderberry gummies for adults doubled in SKU count 2022-2023.
Turmeric/curcumin anti-inflammatory gummies up 25% innovations.
Biotin gummies for hair growth led with 60 new products.
Vitamin D3 gummies in 5000IU doses gained 15% market entry.
Probiotics + fiber combo gummies debuted in 18 brands.
Magnesium relaxation gummies surged 32% in formulations.
Iron gummies for women reduced nausea claims in 40% new types.
Calcium + D bone health gummies for seniors 22% growth.
Adaptogen ashwagandha gummies launched 12 premium lines.
Electrolyte gummies for hydration post-workout up 28%.
Prebiotic gummy vitamins with inulin in 10 new SKUs.
L-theanine focus gummies entered with 8 brands.
CoQ10 heart health gummies increased 20% varieties.
NAC antioxidant gummies in early development stages.
Liposomal vitamin C gummies for absorption up 15%.
Mushroom immunity gummies (reishi) 5 new launches.

Product Innovation & Types Interpretation

The gummy vitamin aisle has become a pharmacological playground where wellness trends chew their way to dominance, with sugar-free, sleep-aiding, collagen-boosting, and plant-based innovations all vying for a place in our daily rituals, proving that the path to health is now deliciously multifaceted.

Sales & Revenue

Online sales of gummy vitamins accounted for 38% of total U.S. revenue in 2023.
Walmart captured 22% of U.S. gummy vitamins retail sales in 2023.
Amazon Prime Day drove 45% spike in gummy vitamins sales volume.
Pharmacy chains like CVS sold $1.2 billion in gummies in 2023.
Private label gummy vitamins grew 25% in sales revenue globally.
Black Friday gummy vitamins sales up 30% YoY to $150 million US.
Subscription models for gummies generated 18% of recurring revenue.
Health food stores contributed 15% to Europe gummy sales.
Direct-to-consumer gummy brands revenue hit $800 million.
Costco bulk gummy packs sales volume up 20% in 2023.
Target stores gummy shelf space increased sales by 12%.
E-commerce gummy vitamins CAGR 15.4% projected to 2028.
Vitamin Shoppe chain revenue from gummies at 28% total.
GNC specialty stores saw 10% gummy sales decline due to online shift.
Mass merchandisers hold 35% of global gummy revenue.
iHerb online platform gummy sales up 22% internationally.
Whole Foods premium gummy revenue per store $45k annually.
Dollar stores gummy entry boosted low-end sales 18%.
Kroger supermarkets gummy category sales $500 million US.
Sephora wellness aisle gummies generated $20 million new rev.
Alibaba China gummy sales during Singles Day $300 million.
JD.com gummy revenue share 12% of supplements.
Tesco UK gummy sales volume 5 million units monthly.
Carrefour France hypermarkets 18% gummy revenue growth.
Woolworths Australia gummy sales up 16% YoY.
Big Bazaar India gummy revenue doubled to INR 1 billion.

Sales & Revenue Interpretation

Nearly half of us are now buying our health from a screen, as online sales gulp down 38% of the gummy vitamin market, while the other half is a frantic turf war where everyone—from Walmart’s massive 22% slice and Amazon’s Prime Day spikes to Costco’s bulk packs and Sephora’s wellness aisle—is fighting to convince us that the tastiest path to wellness is also a fiercely competitive business.

Sources & References

Logos provided by Logo.dev