GITNUXREPORT 2026

Grilling Industry Statistics

The American grilling industry is booming, with a $3.2 billion market fueled by year-round usage and a growing demand for smart, premium products.

Rajesh Patel

Team Lead & Senior Researcher with over 15 years of experience in market research and data analytics.

First published: Feb 13, 2026

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Statistic 1

72% of U.S. households own a grill or smoker, totaling 91 million households in 2023.

Statistic 2

Millennials (aged 27-42) represent 38% of grill owners in the U.S. in 2023.

Statistic 3

62% of U.S. grill buyers are men, while 38% are women as of 2023 survey data.

Statistic 4

Households with children under 18 are 25% more likely to own multiple grills.

Statistic 5

Urban dwellers make up 45% of new grill purchasers in the U.S. in 2023.

Statistic 6

Baby Boomers (aged 59-77) account for 28% of high-end grill purchases over $1,000.

Statistic 7

Hispanic Americans grill 15% more frequently than the national average.

Statistic 8

55% of Gen Z consumers prefer smart-connected grills.

Statistic 9

Single-person households own grills at a rate of 41% in the U.S.

Statistic 10

African American households have a 68% grill ownership rate, higher than the national 62% average.

Statistic 11

Gas grills hold 52% market share in U.S. unit sales for 2023.

Statistic 12

Charcoal grills sold 18 million units globally in 2022.

Statistic 13

Smart grills sales increased 28% YoY to 1.2 million units in U.S. 2023.

Statistic 14

Pellet grills saw 15% sales growth, reaching 750,000 units in North America.

Statistic 15

Built-in grills accounted for 12% of premium sales, $380 million revenue.

Statistic 16

Grill covers and tools generated $450 million in accessory sales 2023.

Statistic 17

Portable grills sold 4.5 million units in U.S., up 8% from 2022.

Statistic 18

Infrared grill technology adopted in 22% of new high-end models.

Statistic 19

Kamado-style grills sales hit 300,000 units in 2023 U.S. market.

Statistic 20

Electric indoor grills market reached $250 million in Europe.

Statistic 21

Wood pellet consumption for grills totaled 1.2 million tons in 2023.

Statistic 22

41% of new grills purchased are under $200 price point.

Statistic 23

Bluetooth-enabled grills comprise 35% of sales under $500.

Statistic 24

84 million Americans grilled at least once per week during summer 2023.

Statistic 25

Average American grills 5.3 times per month from May to September.

Statistic 26

54% of grillers use their grill year-round, not just summer.

Statistic 27

Chicken is the most grilled protein, consumed on 41% of grilling occasions.

Statistic 28

Weekend grilling peaks at 68% of users firing up on Saturdays.

Statistic 29

37% of grillers experiment with new recipes monthly.

Statistic 30

Average grilling session lasts 1.2 hours, with 45 minutes prep time.

Statistic 31

62% of grillers host parties or gatherings using their grill annually.

Statistic 32

Vegetarians/vegans grill plant-based foods 22% of the time in 2023.

Statistic 33

Nighttime grilling (after 7 PM) done by 19% of users weekly.

Statistic 34

The U.S. grilling market was valued at $3.2 billion in 2023, with a projected CAGR of 4.5% through 2030.

Statistic 35

Global barbecue grills market size reached $8.5 billion in 2022 and is expected to grow to $12.3 billion by 2028 at a CAGR of 6.2%.

Statistic 36

North American grilling industry generated $2.9 billion in retail sales for grills in 2022.

Statistic 37

The premium grill segment accounted for 35% of total U.S. grill market revenue in 2023, totaling $1.12 billion.

Statistic 38

U.S. charcoal grill market revenue hit $850 million in 2023, up 5% from 2022.

Statistic 39

Gas grill sales contributed $1.75 billion to the U.S. market in 2023, representing 55% of total grill sales.

Statistic 40

Electric grill market in Europe valued at €450 million in 2022, with 7% YoY growth.

Statistic 41

U.S. grilling accessories market size was $1.1 billion in 2023.

Statistic 42

Asia-Pacific BBQ grill market expected to reach $2.1 billion by 2027 from $1.4 billion in 2022.

Statistic 43

Pellet grill segment grew to $450 million in U.S. sales in 2023.

Statistic 44

U.S. South has highest grill ownership at 75% of households.

Statistic 45

Midwest grills per capita at 0.85 units per household in 2023.

Statistic 46

California leads in premium grill sales with $450 million annually.

Statistic 47

Texas hosts 12% of all U.S. grilling events yearly.

Statistic 48

Northeast U.S. sees 20% higher electric grill adoption due to weather.

Statistic 49

Florida's grilling season extends 8 months, boosting sales 15%.

Statistic 50

Rural areas have 68% grill ownership vs 55% urban.

Statistic 51

Australia has 85% household grill penetration, highest globally.

Statistic 52

UK grilling peaks in July with 92% participation rate.

Statistic 53

Brazil's churrasco culture leads to 95% ownership in urban homes.

Statistic 54

Asia's urban grilling up 35% with apartment balcony models.

Statistic 55

14% of U.S. grilling fires occur in the Southeast region annually.

Statistic 56

Grill-related injuries total 8,900 ER visits yearly in U.S.

Statistic 57

21% of grill fires caused by grease buildup per NFPA 2023 data.

Statistic 58

Propane tank leaks cause 5,800 fires annually worldwide.

Statistic 59

Children under 5 involved in 22% of grill burn incidents.

Statistic 60

Alcohol consumption linked to 38% of grilling accidents.

Statistic 61

Charcoal grills have 2x higher flare-up risk than gas.

Statistic 62

47 states reported grill fire increases post-COVID lockdowns.

Statistic 63

Proper ventilation reduces CO poisoning by 90% in indoor grilling.

Statistic 64

1 in 5 grills fail safety inspections due to hose cracks.

Statistic 65

Grill brushes cause 1,600 injuries yearly from wire bristles.

Statistic 66

HCAs in grilled meat reduced 55% with marinades per ACS study.

Statistic 67

Sustainability drives 48% of 2023 grill buyers to choose eco-friendly materials.

Statistic 68

Plant-based meat grilling up 65% since 2020.

Statistic 69

Wi-Fi connected grills expected to reach 40% market penetration by 2027.

Statistic 70

Hybrid gas-charcoal grills sales surged 22% in 2023.

Statistic 71

Low-and-slow smoking trend boosted smoker attachments sales by 30%.

Statistic 72

Gender-neutral marketing led to 15% rise in female grill buyers.

Statistic 73

Delivery of pre-marinated meats for grilling grew 40% via apps.

Statistic 74

Ceramic grill innovations captured 18% of premium segment.

Statistic 75

AI temperature control features in 25% of 2024 models.

Statistic 76

Zero-emission electric grills mandated in California, boosting sales 50%.

Statistic 77

Subscription pellet delivery services grew to 500,000 users.

Statistic 78

Virtual grilling classes attended by 2.3 million in 2023.

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While many imagine backyard barbecues as a simple summer ritual, the truth is revealed by staggering numbers like $3.2 billion in U.S. market value and 91 million grilling households, which show this sizzling industry is a complex and booming global business.

Key Takeaways

The U.S. grilling market was valued at $3.2 billion in 2023, with a projected CAGR of 4.5% through 2030.
Global barbecue grills market size reached $8.5 billion in 2022 and is expected to grow to $12.3 billion by 2028 at a CAGR of 6.2%.
North American grilling industry generated $2.9 billion in retail sales for grills in 2022.
72% of U.S. households own a grill or smoker, totaling 91 million households in 2023.
Millennials (aged 27-42) represent 38% of grill owners in the U.S. in 2023.
62% of U.S. grill buyers are men, while 38% are women as of 2023 survey data.
84 million Americans grilled at least once per week during summer 2023.
Average American grills 5.3 times per month from May to September.
54% of grillers use their grill year-round, not just summer.
Gas grills hold 52% market share in U.S. unit sales for 2023.
Charcoal grills sold 18 million units globally in 2022.
Smart grills sales increased 28% YoY to 1.2 million units in U.S. 2023.
Sustainability drives 48% of 2023 grill buyers to choose eco-friendly materials.
Plant-based meat grilling up 65% since 2020.
Wi-Fi connected grills expected to reach 40% market penetration by 2027.

The American grilling industry is booming, with a $3.2 billion market fueled by year-round usage and a growing demand for smart, premium products.

Consumer Demographics

72% of U.S. households own a grill or smoker, totaling 91 million households in 2023.
Millennials (aged 27-42) represent 38% of grill owners in the U.S. in 2023.
62% of U.S. grill buyers are men, while 38% are women as of 2023 survey data.
Households with children under 18 are 25% more likely to own multiple grills.
Urban dwellers make up 45% of new grill purchasers in the U.S. in 2023.
Baby Boomers (aged 59-77) account for 28% of high-end grill purchases over $1,000.
Hispanic Americans grill 15% more frequently than the national average.
55% of Gen Z consumers prefer smart-connected grills.
Single-person households own grills at a rate of 41% in the U.S.
African American households have a 68% grill ownership rate, higher than the national 62% average.

Consumer Demographics Interpretation

America's love affair with the grill is a surprisingly democratic and evolving feast, where Millennials now host the largest block party, Boomers invest in the premium cuts, Gen Z demands Wi-Fi with their Weber, urban balconies are smoking, and the timeless tradition thrives from single-person patios to family-packed backyards, proving that good food over fire is a rare cultural unifier in a divided age.

Equipment & Product Sales

Gas grills hold 52% market share in U.S. unit sales for 2023.
Charcoal grills sold 18 million units globally in 2022.
Smart grills sales increased 28% YoY to 1.2 million units in U.S. 2023.
Pellet grills saw 15% sales growth, reaching 750,000 units in North America.
Built-in grills accounted for 12% of premium sales, $380 million revenue.
Grill covers and tools generated $450 million in accessory sales 2023.
Portable grills sold 4.5 million units in U.S., up 8% from 2022.
Infrared grill technology adopted in 22% of new high-end models.
Kamado-style grills sales hit 300,000 units in 2023 U.S. market.
Electric indoor grills market reached $250 million in Europe.
Wood pellet consumption for grills totaled 1.2 million tons in 2023.
41% of new grills purchased are under $200 price point.
Bluetooth-enabled grills comprise 35% of sales under $500.

Equipment & Product Sales Interpretation

While America's grilling spirit remains fiercely traditional with gas still ruling the roost, the backyard is quietly getting a tech-forward makeover as smart grills sizzle, pellets gain traction, and even the humble grill cover proves there's serious dough in the accessories drawer.

Grilling Habits & Frequency

84 million Americans grilled at least once per week during summer 2023.
Average American grills 5.3 times per month from May to September.
54% of grillers use their grill year-round, not just summer.
Chicken is the most grilled protein, consumed on 41% of grilling occasions.
Weekend grilling peaks at 68% of users firing up on Saturdays.
37% of grillers experiment with new recipes monthly.
Average grilling session lasts 1.2 hours, with 45 minutes prep time.
62% of grillers host parties or gatherings using their grill annually.
Vegetarians/vegans grill plant-based foods 22% of the time in 2023.
Nighttime grilling (after 7 PM) done by 19% of users weekly.

Grilling Habits & Frequency Interpretation

Americans are conducting a nationwide, year-long culinary experiment with chicken as the control group, proving that the pursuit of the perfect Saturday grill session is a serious science requiring significant prep work and frequent social peer review.

Market Size & Revenue

The U.S. grilling market was valued at $3.2 billion in 2023, with a projected CAGR of 4.5% through 2030.
Global barbecue grills market size reached $8.5 billion in 2022 and is expected to grow to $12.3 billion by 2028 at a CAGR of 6.2%.
North American grilling industry generated $2.9 billion in retail sales for grills in 2022.
The premium grill segment accounted for 35% of total U.S. grill market revenue in 2023, totaling $1.12 billion.
U.S. charcoal grill market revenue hit $850 million in 2023, up 5% from 2022.
Gas grill sales contributed $1.75 billion to the U.S. market in 2023, representing 55% of total grill sales.
Electric grill market in Europe valued at €450 million in 2022, with 7% YoY growth.
U.S. grilling accessories market size was $1.1 billion in 2023.
Asia-Pacific BBQ grill market expected to reach $2.1 billion by 2027 from $1.4 billion in 2022.
Pellet grill segment grew to $450 million in U.S. sales in 2023.

Market Size & Revenue Interpretation

Despite our collective stress about inflation, it turns out America’s most reliable investment isn’t stocks or bonds, but a sizzling steak and the increasingly expensive hardware required to cook it.

Regional & Demographic Data

U.S. South has highest grill ownership at 75% of households.
Midwest grills per capita at 0.85 units per household in 2023.
California leads in premium grill sales with $450 million annually.
Texas hosts 12% of all U.S. grilling events yearly.
Northeast U.S. sees 20% higher electric grill adoption due to weather.
Florida's grilling season extends 8 months, boosting sales 15%.
Rural areas have 68% grill ownership vs 55% urban.
Australia has 85% household grill penetration, highest globally.
UK grilling peaks in July with 92% participation rate.
Brazil's churrasco culture leads to 95% ownership in urban homes.
Asia's urban grilling up 35% with apartment balcony models.

Regional & Demographic Data Interpretation

While America debates gas versus charcoal with regional pride, the world quietly unites in the universal truth that everything—from Texas brisket to balcony skewers—is better when kissed by fire and a hint of smoke.

Safety & Health Statistics

14% of U.S. grilling fires occur in the Southeast region annually.
Grill-related injuries total 8,900 ER visits yearly in U.S.
21% of grill fires caused by grease buildup per NFPA 2023 data.
Propane tank leaks cause 5,800 fires annually worldwide.
Children under 5 involved in 22% of grill burn incidents.
Alcohol consumption linked to 38% of grilling accidents.
Charcoal grills have 2x higher flare-up risk than gas.
47 states reported grill fire increases post-COVID lockdowns.
Proper ventilation reduces CO poisoning by 90% in indoor grilling.
1 in 5 grills fail safety inspections due to hose cracks.
Grill brushes cause 1,600 injuries yearly from wire bristles.
HCAs in grilled meat reduced 55% with marinades per ACS study.

Safety & Health Statistics Interpretation

Before you invite the neighborhood over for some charred perfection, remember: your backyard barbecue is statistically a cocktail of flammable grease, questionable equipment, and potentially tipsy operators, all of which suggest that wielding those tongs is a privilege requiring more vigilance than just monitoring the internal temperature of your steak.

Trends & Innovations

Sustainability drives 48% of 2023 grill buyers to choose eco-friendly materials.
Plant-based meat grilling up 65% since 2020.
Wi-Fi connected grills expected to reach 40% market penetration by 2027.
Hybrid gas-charcoal grills sales surged 22% in 2023.
Low-and-slow smoking trend boosted smoker attachments sales by 30%.
Gender-neutral marketing led to 15% rise in female grill buyers.
Delivery of pre-marinated meats for grilling grew 40% via apps.
Ceramic grill innovations captured 18% of premium segment.
AI temperature control features in 25% of 2024 models.
Zero-emission electric grills mandated in California, boosting sales 50%.
Subscription pellet delivery services grew to 500,000 users.
Virtual grilling classes attended by 2.3 million in 2023.

Trends & Innovations Interpretation

Today's grillmaster is a tech-savvy environmentalist who wants the perfect sear without the gender stereotypes, often learning how to do it from a screen while their smart grill, fueled by subscription pellets, handles a pre-marinated plant-based steak.

Sources & References

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